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Home My WebLink About2/6/2002 - STAFF REPORTS (23) DATE: February 6, 2002 TO: City Council FROM: Director, Department of Parks, Recreation and Facilities EASTER BOWL RECOMMENDATION: That City Council waive court rental fees at the Palm Springs Tennis Center in an amount not to exceed$3,600 forthe 35"Easter Bowl USTA Junior National Tennis Tournament and approve City sponsorship of that event in future years. SUMMARY: Each year, event production staff of the Easter Bowl USTA Junior National Tennis Tournament has sought the use of the Palm Springs Tennis Center's nine courts for that event. This is primarily because there are not enough adequate courts in any one location in Palm Springs to support the number of matches being played during the event. The promoter of the Easter Bowl, Seena Hamilton&Associates, Inc., has again requested use of the tennis center for roughly five full days during the eight-day Easter Bowl tournament from April 4 through April 12, 2002. As this is a nationally-recognized event, drawing thousands of guests to the City of Palm Springs,the Parks and Recreation Commission is recommending that City Council support this request, both now and in future years, at no cost to the promoter. The amount of waived fees is estimated to be $3,600, based upon the $10-per-hour rental rate of the nine courts for eight hours per day over the five-day period. The commission further recommends that the City of Palm Springs be listed in promotional materials as a sponsor of the Easter Bowl in exchange for this level of support. BACKGROUND: The Palm Springs community is fortunate to host the upcoming 351h Easter Bowl USTA Junior National Tennis Tournament from April 4 through April 12. This tournament features over 768 of the nation's top tennis stars, both boys and girls, competing in the 14, 16 and 18 year age groups.This event has come to be known as the "US Open of Junior Tennis" throughout the United States. During the course of this eight-day tournament, all 768 players will be accompanied by coaches, parents and other family members, bringing thousands of out-of-town guests to Palm Springs. Many of these participants stay in one of over 20 participating hotels, such as the Palm Springs Travelodge, Hampton Inn, Super 8 Lodge, Racquet Club of Palm Springs, and Ocotillo Lodge, all located in our city. Participants also shop in local businesses and eat in the many fine restaurants located in Palm Springs. Additionally, all venues, including the proposed tennis center, are free and open to the public for viewing. �21)4 The benefits to the City of Palm Springs are numerous in hosting the Easter Bowl tournament. Not only is the city recognized nationally as the tournament's primary venue, but both business and tax-related revenues are strengthened through the attendance of thousands of the competition's participants and spectators.As this event has grown into such an outstanding and popular tournament, which showcases the talents of many fine young athletes, it is recommended by staff that rental fees be again waived for use of The Palm Springs Tennis Center. The maximum amount of unrealized revenue to the City would be$3,600(9 courts x $10/hour x 8 hours/day x 5 days). At its January 15 meeting, the Parks and Recreation Commission voted unanimously (5/0)to recommend that City Council support this request, both now and in future years, at no cost to the promoter. The commission further recommended that the City of Palm Springs be listed in promotional materials as a sponsor of the Easter Bowl in exchange for this level of support. SCOTT MIKESELL, Director %Department of Parks, Recreation and Facilities AP VED: City Manager ATTACHMENT: 1. Newspaper Article from The Desert Sun dated April 18, 2001 2. Minute Order (2) FROM FAX NO. Jan. 17 2002 06:53Rrl P2 Nl rigurw rtnmt artet close for April 17 F. WEDNPSDAY, APRIL, 18, 2001 Section E S&P Soo NASDAQ 1,191.81 1,923,22 +12,13 +1165 y^" f+ f 3s 2,070 11 1,007 U1,491,040 1,808,53A100 " u( recent bUsirteS DVeCage. ausmess nnffm John Lankford PHONE 778.6410 FAX 778.4654 P. s:deSertSli .COM . ' Eetna.busfness hedesertsun.com Easter Bowl tennis brings in the bucks 13Y NADIA T. VirL GR4N nament,not only the players "In the five times die Past- ip aim Springs in addition T DMaRT sort but their parents and private er Bowl has been played in to biting their nails watching Larger than ever and in its coaches arrive in the desert Palm Springs,it has gener- their kids play," Hamilton. fifth year in the Coachella for the weeklong event, as • ated well over$8 million for said. Vallcy, the nation's top ju- well as U,S.Tennis Associ- the community,"he said. Hamilton praised the sup-' nior tennis championship is adon officials and sponsors. The Riviera, however, port of the Palm Springs underway,helpingtoernsure All the activity generated isn't the only hotel seeing community as vital to the that tourist-friendly busi- bythatournamenttranslates profits 5rnn the tournament. success of thetoumamcar. BUSINESS nesses stay busy- Played at into an estimated$2 million Tim IM,owner of the Tus- More than 50 local farni- the Riviela Resort and Rac-. for local busincssc% said cant' Manor, has seen his lies housc players, C•ruide quet Club in Palm Springs, Howard Jacobs, director of property sell out'each year 27oga of the Desert provides the Faster Bowl consists of sales for Palm Springs the event has been in Palm housing for umpires, and 768 junior tennis stars from Tourism: Springs. Tiempo de los Nitlos pro-, 42 states playing in some "But it has an equally im- "Not only is my property vides scores of volunteers, 1,860 matches. portant value. It delivers sold out, but several other she said. The Eastcr Bowl is the publicity for the area on a hotels are filled with these "We keep coming back by Wimbledon, Super Bowl national level,"Jacobs said, young tennis players as popular demand," Hamil- L and the U.S.Open of junior "Moreover, we realize that well,"Ellis said. tou said."Our parents, play-tennis because it has fee- the players here arc our fa- More than 2,500 Faster ers and sponsots love the' turedeveryAmeticanGtand tme-vishoos." Bowl families are not only ambiance and hospitality of Slam tournament winner Ed Sviralt, vice president involved in tennis but spend the Riviera and Palm, sinceTrmmyConnots. of sales and marketing for hundreds of thousands of Springs." For the desert,the touma- the Riviera, which puts up dollars on restaurants and mcar is an economic bonan- more than $60,000 in cash local stores, said Scena za because it comes at time and services to support the Hamilton, event founder Nadla T.Villagran is a when the tourism season is event,has seen the positive and organizer. reporter for The Desert Sun.E- beginning to wind down• impact on the resort,as well "Me fai'nilies do a heck of mail her at:Nadia.VlllagraW. Because it's a junior tot as the desert as a whole- a lot of eating and shopping thedesertsun.com :I oA3 MINUTE ORDER NO. APPROVING THE WAIVER OF COURT RENTAL FEES AT THE PALM SPRINGS TENNIS CENTER IN AN AMOUNT NOT TO EXCEED $3,600 FOR THE 35T" EASTER BOWL USTA JUNIOR NATIONAL TENNIS TOURNAMENT, APRIL 4-12, 2002. I HEREBY CERTIFY that this Minute Order, approving the waiver of court rental fees at the Palm Springs Tennis Center in an amount not to exceed $3,600 for the 35" Easter Bowl USTA Junior National Tennis Tournament, April 4-12, 2002, was approved by the City Council of the City of Palm Springs, California, in a meeting thereof held on the 6'hday of February, 2002. BY: PATRICIA A. SANDERS City Clerk a1 Q MINUTE ORDER NO. APPROVING CITY SPONSORSHIP OF THE EASTER BOWL USTA JUNIOR NATIONAL TENNIS TOURNAMENT. I HEREBY CERTIFY thatthis Minute Order, approving City sponsorship of the Easter Bowl USTA Junior National Tennis Tournament, was approved by the City Council of the City of Palm Springs, California, in a meeting thereof held on the 6" day of February, 2002. BY: PATRICIA A. SANDERS City Clerk a� c