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HomeMy WebLinkAbout3/20/2002 - STAFF REPORTS (16) DATE: MARCH 20, 2002 TO: CITY COUNCIL FROM: DIRECTOR OF COMMUNITY & ECONOMIC DEVELOPMENT CREATION OF THE SUNRISE GATEWAY REVITALIZATION PLANNING AREA FOR THE PURPOSE OF FOSTERING DEVELOPMENT OPPORTUNITIES IN THE CITY'S NORTH END RECOMMENDATION: It is recommended that the City Council adopt the Sunrise Gateway Revitalization Planning Area for the purpose of creating a unified set of objectives and approaches to development in the north end of Palm Springs. SUMMARY: The City and Community Redevelopment Agency have worked for decades to address the challenges in fostering development in the north end. Problems such as inadequate infrastructure and relatively low population densities have plagued commercial and residential developers alike, resulting in unfinished residential projects and half-leased commercial properties. Building on the momentum generated by the Uptown area in looking at street scape and traffic patterns, staff is proposing the creation of a study area that would encompass a broad section of the north end of the City, from Palm Springs Country Club to Tramway Road. The area has all or portions of two Redevelopment Project Areas, and a large section of undeveloped land, which presents great opportunities. While the City is focused on the downtown as the economic engine of the community, the quality of the development in this area will have a major impact on the perceived quality of Palm Springs as a whole. BACKGROUND: This Revitalization Planning Area implements the current General Plan and Zoning Code, and no new taxing, financing or regulatory powers are created. It is meant to constitute an approach to development in the north end, consistent with our current goals and objectives. The Area is of benefit to the entire City, as it looks at blighting conditions as well as development challenges. The goal of the area is to increase t e pace of commercial development in the area, and to facilit the resi ntial developme there as well. hn S. aymo Di of Com — itty,& Economic Development no Approv by_ —� City Manager Attachments: 1. Resolution 2. Revitalization Plan /�] CITY OF PALM SPRINGS SUNRISE GATEWAY REVITALIZATION PLANNING AREA PROGRAM DESCRIPTION AND SUMMARY Purpose "Revitalization" is a term most-often used when referring to redevelopment that improves a previously developed and perhaps declining neighborhood. However, toward the purpose of encouraging development that is consistent with the objectives of the General Plan, staff believes the designation of a "Neighborhood Revitalization Area" for the unimproved or under-improved "Sunrise Gateway Revitalization Area" is in the public interest. This designation could renew developer interest in the area and thus stimulate growth that is contiguous to existing urban development. Additionally, staff is aware of at least one funding program that provides additional rating points for applications that are within such designated neighborhood revitalization areas. This Revitalization Area plan is a planning study that would work with the existing General Plan and Zoning designations, as well as the portions of the Redevelopment Project Areas that fall within its boundaries, attempting to identify the development opportunities that exist in the area to increase the level and pace of development in the area. No changes to the General Plan, Zoning designations, or Redevelopment Project Areas or plans are proposed as part of the creation of the Revitalization Area. There is also a need for a coordinated and comprehensive plan that details potential cost-sharing options for infrastructure development, including streets, drainage improvements, water lines, utility undergrounding, fire hydrants, and sewer improvements. Problem Description: Residential Development The designated area suffers from a number of impediments to development: (1) Though all of the area is contiguous to the existing developed portions of the City, the area has not had the same economic vitality that exists in the central or southern portions of the City, so there is a generalized deficiency in the infrastructure serving significant portions of the area, as infrastructure in Palm Springs has typically been built by private developers as development has occurred; (2) Portions of the infrastructure, including streets, sewer lines, and sidewalks, are deficient or deteriorating and need to be replaced; and (3) Even if the economy in the neighborhood improved, there remain significant infrastructure-related cost barriers to development. Specifically, the economic disadvantage is attributable partly to the proximity of the Whitewater River and the effects of high wind on the neighborhood for several months of the year, which has stifled the development of higher-end properties in the area until recently, as the City has begun to build out other residential land. While there are a few older properties in the area linked with the early history of Palm Springs, such as the Racquet Club, as the City grew, the more expensive properties were built near the central business district or on the south end of the city, in Las Palmas and the Movie Colony as well as the Canyon, Deepwell, Mesa, and Los Compadres neighborhoods. Development on the north end is largely constituted of single family tract homes and condominiums, though generally not custom homes or estates, as can be found in many other areas of the City. /� / ,4 A Problem Description: Commercial Development In part because the area is zoned mostly residential, relatively little commercial development is found in the proposed area. The small amount of commercial development there has suffered either from low population density— in the case of neighborhood commercial (i.e. grocery), or from being at the very far end of the Coachella Valley away from the population centers, in the case of destination retail (e.g factory outlet stores). A small, single-lot-depth commercial corridor exists on Indian Canyon Drive between San Rafael and Las Vegas Roads, zoned C-M, though an equal-sized strip of C-1 land between Las Vegas and Tramview Roads is vacant with the exception of a few derelict properties. A 20-acre C-M parcel at the northeast corner of Indian Canyon Drive and San Rafael Road remains vacant, partly because of the expense of undergrounding the overhead utility lines that traverse the property, as well as constructing the street improvements necessary to subdivide the property. The key commercial corridor in the Sunrise Gateway Revitalization Area is the area along Palm Canyon Drive, from Tramway Road to Racquet Club Road. One of the signature commercial properties in Palm Springs, the Albert Frey-designed Tramway gas station, is located at the northern end of that strip but has, over its recent history, never been a successful location for a gas station or any other commercial use. Nevertheless, its striking architecture has made it a symbol of the local histuric/architectural preservation movement and is well-known world wide. With the exception of Tuscany Plaza, a half-leased commercial center (its anchor tenant, the national discount clothing chain Loehmann's, recently filed Chapter 11 and closed the store) at Racquet Club and North Palm Canyon Drive, the corridor is generally characterized by vacant lots and low-density commercial uses and generally presents an unattractive entrance to the City. The history of Tuscany Plaza is emblematic of the commercial struggles in the area: once anchored by Loehmann's, it was home to several upscale factory outlet stores, including Mikasa and Dansk. The center was squeezed, however, by the tremendous growth in two retail nodes: Cabazon and Palm Desert. It actually lost most of its factory outlet tenants before the closure of Loehmann's. Outlet retailers have moved to Cabazon (the 1-10 freeway) to reach the Los Angeles drive-in market, or to Palm Desert/Rancho Mirage to reach the maximum Coachella Valley regional retail market. Development Opportunities Notwithstanding the slow development history of the area, there is vacant industrial land as well as a few significant commercial parcels located along the Palm Canyon Drive corridor in addition to the abundant residential land. Well-designed projects that would take advantage of the high traffic counts, as well as proximity to the Palm Springs Aerial Tramway, could potentially succeed as a "welcome plaza." Adding to that a cultural element that would educate the visitors about the City's rich historical (e.g. Native American and Hollywood-oriented) heritage and world-class architectural treasures could potentially make such such a center a true destination point for visitors from throughout the Coachella Valley. STUDY AREA BOUNDARIES The Sunrise Gateway Revitalization Area is described as those properties within the following area: Beginning at the intersection of Sunrise Way and Racquet Club Road, the Revitalization Area is that land on the west side of Sunrise until the intersection of Sunrise Way and San Rafael Road, where the boundary continues east along the southern border of Section 36 of Township 3 South Range 4 East until it meets the boundary of Redevelopment Project Area 9-C, bending to the southeast until it reaches the eastern border of Section 1 of Township 4 South Range 4 East, turning north along the east boundary (which it shares with the project area), then turning west at the intersection of Section 1 and Section 36 and continuing to follow the Project Area boundary until it reaches the Chino Canyon Levee and the line separating the "W" (Watercourse) zone from the R-1-C zone, following that zoning line through the remainder of Section 36 and all the way through Sections 35 and 34 until it reaches the west boundary of Section 34, where the line turns south along the west boundary of Section 34 until it reaches Tramway Road in Section 3 of Township 4 South Range 4 East, then turning northeast along Tramway Road until it reaches the boundary of Redevelopment Project Area 9-A, following the boundary east and then southeast until it reaches Racquet Club Road, whereby it continues along Racquet Club Road to the point of origin. A map of the Area is attached as Exhibit "A." PUBLIC FACILITIES IN THE AREA Public facilities within or in the vicinity of the Sunrise Gateway Area include the James O. Jessie Desert Highland Unity Center(including a Headstart Daycare Center), Desert Highland Park, Victoria Park, the Palm Springs Visitors Center, Fire Station No. 4 and Vista Del Monte School. The General Plan would require that the developers of the largest potential project, approximately 300 acres north of San Rafael Road and east of Indian Canyon Drive, be responsible for the development of an additional elementary school and community park. There is also a Neighborhood Park designation on approximately one acre north of the Coyote Run project, though the park has not been constructed. GENERAL PLAN &ZONING DESIGNATIONS General Plan The intent of the Sunrise Gateway Revitalization Planning Area is to help the area achieve the goals and objectives of the City's General Plan as it relates to that specific area, within the current zoning code and other development restrictions. The Goals and Objectives in the Land Use portion of the City of Palm Springs' General Plan, as well as the implementing policies, are as follows: Goals Page 3 f/7.4h/ 3.A. A physical environment which provides for the housing, employment, business, service, recreational, social, cultural, educational and entertainment needs of the City's residents and visitors, while maintaining and enhancing the high quality of life as a world-class resort. 3.B. A physical environment through the City's land uses which preserves existing unique physical, economic and social assets and provides for new development opportunities which complement and are compatible with and enhance these assets. 3.C. A physical environment through the City's land uses which maintains and enhances the City's role as a business, economic and cultural center in the Coachella Valley and a major tourist destination. 3.D. A physical environment through the City's land uses which establishes Palm Springs as a unique and special place in the southern California region with a downtown area which is characterized by its "village" environment wherein social and pedestrian interactions are promoted to enhance tourism and the small-town experience enjoyed by its residents. Objective 3.1 New land use development which is reflective of and complements the overall pattern and character of existing uses, offers opportunities for the intensification of key "targeted" sites and mitigates any adverse impacts. Policies 3.1.1. Ensure that all development in each zone adheres to or exceeds all requirements and standards specified for that zone. Any lot created in compliance with applicable laws and ordinances in effect at the time of its creation may be used as a building site. 3.1.2. Encourage the exchange of public and private lands in order to consolidate holdings and to eliminate dysfunctional parcels in order to permit the orderly development and conservation of areas appropriate for each function of the land. 3.1.3 Limit development, in terms of total numbers of dwelling units and ancillary uses, to the capacity of the infrastructure needed to support the City's residents and visitors safely at maximum occupancy. 3.1.4 Allow modification of permitted uses and/or development standards for (a) development projects which expand existing facilities or introduce new uses which are considered to be of significant importance (municipal revenue, tourism, historical use, socially valued use, etc.), (b) contribute significant benefits to the City, and/or (c) whose architectural design is of unusual merit and will enhance the City, provided that: Page 4 /1) A ;_ a. Impacts of the modifications can be mitigated, b. the use of additional height will reduce the impacts of bulk along the sidewalk, street and adjacent properties, increase the ground level open space, result in a structure of variable heights and/or create additional view corridors, provided that the additional height does not adversely impact adjacent uses, and C. the modifications shall be reviewed with public hearings by the community and approved by the Planning Commission and City Council in conjunction with a Conditional Use Permit, Planned Development District or Specific Plan application. 3.1.5 Require that new development mitigates impacts on the City's housing, schools, public open space, child care facilities and other public needs. 3.1.6. Ensure adequate public review and input for all development projects which potentially impact the community. 3.1.7 Ensure that development in each land use neighborhood and district respects the integrity of that district. 3.1.8. Ensure that development does not overwhelm natural features, especially the washes and the views of the mountains. 3.1.9. Development regulations and standards shall apply to all lands, whether located on public or private streets. 3.1.10 No land shall be modified for buildings prior to the approval by the City of a grading plan for the proposed structure bases on an approved site/master plan. Objective 3.2 In-fill growth in those areas which have already undergone substantial development prior to encouraging development in outlying areas. Policies 3.2.1 Infilling is to be encouraged within the currently developed portions of the City; the extension of urban growth (residential development at a density equal to or greater than one unit per acre, commercial sites in excess of one acre, and non-agricultural industrial development) into undeveloped areas will be phased logically according to the following development criteria: A) availability of services (including streets, water, sewer and emergency services); B) logical extension of services; C) contiguity with existing development; and D) conformance with an approved Specific Plan or Planned Development District or other City approval. Page 5 i /1 A.L, 3.2.2 Potential developable areas of 300 acres or larger(or a portion of such area) shall be subject to the approval of an area plan prior to development. Such plan may take the form of either a Planned Development District of Specific Plan. Proposals for each planning area shall be designated as a total unit prior to the approval of any partial development within that unit; individual structures or land uses which may interfere with proper development of a planning area should not be approved. 3.2.3. Prior to the adoption of the required Area Plan, non-intrusive, self- contained and -serviced uses may be allowed where infrastructure development is not necessary. This allowance may include such uses as caretaker's residences, limited agriculture, primitive campgrounds, excursions and very-low-density residential on lots of record of 160 acres or greater. The Circulation Element envisions Palm Canyon Drive, Indian Canyon Drive, and Sunrise Way as major thoroughfares in the north-south direction, with Racquet Club Road and San Rafael Road as secondary thoroughfares in the east-west direction. Zoning Refer to the attached zoning map. The area includes residential, commercial, industrial and public land zoning districts that are consistent with the land use designations of the Palm Springs General Plan Land Use Element. Zoning Districts include almost every zoning category in Palm Springs, including R-1-A, R-1-C, R-1-D, R-2, R-3, R-G-A (6), R-MHP, C-1, C-M, M-1, 0-5, and U-R. There are several Planned Development Districts within the area. A portion of the area includes Indian Land, as well a portion of the Airport noise cone. These calculations do not include any of the Planned Development Districts (PDD) in the area; there are at least nine PPDs in the proposed area. A summary table showing approximate acreages by zoning district and development status follows: Approximate Residential Land in Sunrise Gateway Revitalization Area Status R-1-A R-1-C R-1-D R-2 R-3 R-G- R- Totals A(6) MHP Developed 15 260 45 40 0 10 30 400 Undeveloped 5 700 15 65 20 20 0 825 Totals 20 960 60 105 20 30 30 1225 Page 6 inJn Approximate NofS-Residen#ial Land in Sunrise Gateway Revitalization Area ' Status C-1 C-M M-1 0-5 U-R Totals Developed 15 10 30 0 0 55 Undeveloped 15 20 10 60 50 155 Totals 30 30 40 60 50 210 PREVIOUS AND CURRENT DEVELOPMENT PROPOSALS Several subdivision applications have recently been approved within the area, but few lots have resulted due to the need for infrastructure. There are several other development proposals that have been approved by the City but have not been constructed, or that lingered during the recession of the 1990's before finally being built out. These projects include: a) Broxmeyer RV Resort. Located at Gateway Drive and Highway 111. A Preliminary Planned Development District application for a 348 recreational vehicle resort with 36 single family lots, and 18-hole executive golf course and support facilities. A Preliminary Planned Development District was approved by the City Council, but no indication was given by developer when the project will be constructed. b) Odyssey Development. A 60-acre hotel/resort/gaming project proposed at the northwest corner of Tramway Road and Highway 111. The project was cancelled in 1997 due to lack of financing. c) Cathton Holdings. Includes Planned Development District 210. A 330- acre master planned community proposed for San Rafael Road east of Indian Canyon Drive. Developer interest, based on market conditions, has been minimal until recently. Project may move forward within next two years. d) Commercial/Industrial Development on Indian Canyon Drive or in Desert Highland. New development on Indian Canyon Drive includes Desert Fountain Gas, a commercial gas supplier, which reconstructed its facility after a devastating fire; a developer that remodeled a vacant gasoline service station into a mini-mart; and the development of the closed Lumberman's lumber and hardware store into All-Valley Document storage. Development on the east side of Indian Canyon Drive has been less successful, as the costs of installing improvements pursuant to a subdivision map, as well as dealing with Southern California Edison's transmission and distribution lines, has made the development too costly for the current market. e) Vintage Palms. Development was originally approved in 1990 but project was foreclosed by lender. Project was purchased in 1998 and is finally being built out. Homes are new, market-rate single-family homes. f) Palm Springs East, a gated single-family home development proposed by Burnett Development and located around the Palm Springs Country Club, was submitted and approved by the City of Palm Springs (Planning Commission approval in December 2001, Council approval February 2002). The tentative map contains a 1149 „ Page 7 total of 238 lots and represents the first large-scale residential venture proposed in the City in over ten (10) years. Additionally, the developer has proposed an additional 163 homes in a separate tract, Palm Springs West, located across Sunrise Way from the first development. Both developments propose market-rate single-family homes on private streets in gated developments. The developer will bear some market risk because the area in which it is building was previously designated for the development of affordable housing, and contains four separate projects aimed primarily at the affordable housing market: Sunrise Village Mobile Home Park, Golden Sands Mobile Home Park, Coyote Run, and Sunrise Norte. g) Garden Springs Apartments. A Tax-Credit funded 60-unit apartment development, the project faced extraordinary costs for the undergrounding of utilities. The project faced some additional delays that were not the fault of the developer who, as a result, was forced to surrender the tax credits. The Agency has entered a Disposition and Development Agreement that assists with the development of the project. INFRASTRUCTURE DEFICIENCIES • Circulation. To accommodate the additional development along Sunrise, the intersection of San Rafael Road and Sunrise Way shall be signalized. In addition, Sunrise Way north of San Rafael will get a landscaped median island to help manage the additional local traffic in the area. Indian Canyon Drive through the area will undergo a significant increase in traffic over the next ten years as downtown development, especially the development of a new Indian Casino, occurs. Several streets in the area, mostly in the Desert Highland neighborhood, have undergone construction or reconstruction in the past two years: a 400-foot- long section of Radio Road, which was an unpaved path in the middle of an industrial park; and the reconstruction of Tramview Road (and the sewers in the street), which was severely damaged by the tamarisk trees planted on the north side of the street as a windbreak. Additional street improvements in the Highland Gateway area, as warranted, could be funded through Community Development Block Grant (CDBG) funds or through redevelopment tax increment. • Utility Undergrounding. The area lies on one of the main routes for electrical power to enter the City from the grid, especially from the Dever Station and the Garnet Substation. Several parcels in the area, especially those located along or near Indian Canyon Drive, are required by the City's Utility Undergrounding Ordinance to bury the lines that traverse their property before development can occur. In many cases, utility undergrounding can cost $400 per linear foot, and developers are required to underground more than their own frontage, since the requirement is to underground to "the first pole beyond the property line." • Flood Control and Drainage. The area is in the City's Master Plan of Drainage Improvements. Development requires the payment of a $6,511 per acre fee to the City for flood control improvements. The Area has some proximity to flood hazards as its northern border is a dike separating the Whitewater River from the rest of the City. Recently, however, the Army Corps of Engineers "hard-lined" the channel, creating a concrete dike for additional stability and protection in the case of a flood. Water. Water line extensions and additional wells and/or storage facilities may be Page 8 needed to provide domestic water and fire flows for the planned expansion of the largest projects. In addition, there has been an ongoing problem in the Desert Highland area related to the shortage of fire hydrants in the area; this problems is being addressed by the City through the CDBG program. • Sewer. The area is served by the City of Palm Springs' sewer system. The Golden Sands Mobile Home Park was just connected to the City's sewer system in late 2001, however, after operating on its own septic system for the life of the park. The Park was the last large development in Palm Springs not hooked up to the City's sewer system. New development is responsible for the installation of new trunk lines and laterals. HOUSING ELEMENT/AFFORDABLE HOUSING PLAN COMPLIANCE The City has drafted a revised Housing Element and the Community Redevelopment Agency adopted a new Affordable Housing Plan on October 17, 2001. Both documents encourage the removal of barriers to the development of safe and decent housing in Palm Springs. The City is part of the Southern California Association of Governments and the Coachella Valley Association of Government's Regional Housing Needs Assessment process. That process allocated a fair share of the regional housing needs to each municipality in Southern California. Palm Springs was allocated a regional fair share of 1,502 new housing units to be constructed in the City between 1998 and 2005. CALIFORNIA ENVIRONMENTAL QUALITY ACT COMPLIANCE The purposes of this Revitalization Plan are to identify opportunities and resources to assist development in the Plan area. Therefore, it is largely a planning and feasibility document, with a Statutory Exemption under Article 18 of the California Environmental Quality Act (Section 15262), related to Feasibility and Planning Studies, which states: "A project involving only feasibility or planning studies for possible future actions which the agency, board, or commission has not approved, adopted, or funded does not require the preparation of an EIR or Negative Declaration but does require consideration of environmental factors. This section does not apply to the adoption of a plan that will have a legally binding effect on later activities." This plan suggests several approaches to revitalization in the area, none of which are prescriptive or regulatory. It does not amend or suggest amending current zoning, nor changing any General Plan designations on property. An EIR was conducted on the adoption of the General Plan, as well as the adoption of the two Redevelopment Project Areas. Any significant project, such as the development of a subdivision or master planned community, would be subject to CEQA. RECENT PUBLIC PROJECTS WITHIN THE REVITALIZATION AREA Several streets in the area, mostly in the Desert Highland neighborhood, have undergone construction or reconstruction in the past two years: • A 400-foot-long section of Radio Road, which was an unpaved path in the middle of an industrial park was paved by the Community Page 9 Redevelopment Agency in 1999; • The reconstruction of Tramview Road (and the sewers in the street), which was damaged by the tamarisk trees planted on the north side of the street as a windbreak, is underway. The City's Sewer Fund will pay for the sewer line replacement; CDBG is funding the street improvements. • A major remodel of Victoria Park, including $125,000 in new playground equipment, was undertaken in 2001. • Golden Sands Mobile Home Park connected to the City's sewer system in late 2001. While this was a privately-funded project, the Park was the last large development in Palm Springs not hooked up to the City's sewer system and was required to do so by the City. • A significant public art project, an 88' x 13' mural on the wall of the Desert Highland Unity Center, was funded by the City's Public Arts Commission and completed in 1998. • The Community Redevelopment Agency recently completed +he first round of its Neighborhood Revitalization Program for single-family rehabilitation. Ten (10) homes in the Sunrise Gateway Revitalization Planning Area were substantially rehabilitated as part of this program. • The CDBG program recently completed a program of fire hydrant installation in the Desert Highland neighborhood. Five additional hydrants were installed in the neighborhood to increase the level of fire protection services. • A traffic signal was installed at the intersection of Racquet Club Road and Sunrise Way to manage the additional traffic through the area. FINDINGS • The Sunrise Gateway Area contains or is conveniently located near schools, day care centers, parks, employment centers and other necessary public and quasi-public facilities; and • Numerous development applications within the Sunrise Gateway Area have been approved but not occurred, or have only partially developed; and • Additional commercial development in the area could improve economic conditions throughout the City by creating additional property tax increment, as well as new spending power for the commercial facilities located on the north end; and • Residential development in the area could provide nearby housing opportunities for those working within the City or elsewhere in the Coachella Valley, including the expansion of the downtown and the Spa Casino; and Page 10 • A balance of commercial development and residential development, including both market rate housing and affordable housing, is essential for the continued success of the revitalization area and the entire City. RECOMMENDED ACTIONS General • Designate this Revitalization Area in order for certain grant applicants to leverage and successfully obtain better grant application funding opportunities. • Encourage and support residential and industrial development within the Sunrise Gateway Revitalization Area that is consistent with the goals and objectives of the Land Use Element and the Circulation Element of the City General Plan. • Incorporate the work of the City's Historic Site Preservation Board, as well as private preservation organizations like the Historic Site Preservation Foundation and the Palm Springs Modern Committee, in recognizing and promoting the significant historical and architectural resources in the area, including the Racquet Club, the Frey gas station, the Donald Wexler-designed steel homes, and the numerous Alexander homes in the area. Infrastructure • Link the design of the Indian Canyon Drive streetscape to a modified version of that proposed and designed for the Uptown area (Alejo to Vista Chino). • Develop a priority list for Redevelopment Agency- and CDBG-funded public improvements in qualified areas, including the portions of Merged Project Area #1 and low-income census tracts that lie within the area. • Pursue federal and state funding that could be used for infrastructure expansion and modernization within the Sunrise Gateway Revitalization Area. • Work with the development community to develop innovative and equitable ways to fund infrastructure, including 1913 and 1915 Assessment Districts, utility undergrounding districts, Rule 20A funding, Community Facilities Districts and benefit assessment districts. Housing • Encourage developers to apply for federal and state funds for the development of affordable housing, including Low Income Housing Tax Credits, HOME funds, and HELP (Housing Enabled by Local Partnerships) by requiring the leverage of other federal and state funds in order to receive Community Redevelopment Agency Low/Mod Housing funds. • Use City and Redevelopment Agency resources to acquire land for affordable housing and other appropriate development uses. Page 11 • Develop a viable strategy of residential single-family infill for the Desert Highland Gateway neighborhood, using City- and Agency-owned land as a catalyst to development. • Develop a viable strategy for converting non-conforming residential land uses in the Desert Highland Gateway neighborhood Commercial/Industrial Development • Make use of the Arts Commission's selection of gateway signage elements at the key locations of Palm Canyon Drive and Tramway Road, as well as Indian Canyon Drive and Tramview Road to unify the area and tie it into design elements found elsewhere in the City. • Develop a program of unified industrial park signage and identification for those commercial and industrial properties on Oasis, Del Sol, Radio, San Rafael and Las Vegas Roads. Public Facilities • Give consideration to the area in the location, disposition or expansion of public facilities or resources in the area, such as the Palm Springs Visitors Center, the James O. Jessie Desert Highland Unity Center, the Crocker library, or Victoria Park or Fire Station No. 4. Page 12���` Sunrise Gat way Revitalization Plannin Area W w Project Boundaries w w �� w o-5 aeserir �� grrgt..e,rJD 0 i W R-1-C i R. ho• .x P.O. 06A ec 1011 P.O. LIO 0-5 R_I_C FIW-P PD s 167 P0100 P.0,115 P.1) 115 � F R-I C .., W ,P e_c.A e1 R-I-A ••I-A +,�1� JJ9 �R-G•ASSi i `�Y' R-I-C R-1•C R-I-C R-I-C u y _ u u � R-I-C 0-5 R•I-A Rd•A . - R-R-A l57 •R-I•C -y. - , R-2 ' p U c s e t R I C �,R-E-A(0I R-I-C ��, • Y+C ` - a: Li 0 5 Li R l o R-Y-A(G) R-I-C , . 'I- a. a „-_I C R L 0 A R-G-A(B) o u rtYl �• 1c : 1 R 'Z PA.YIO 1 N 0 5 - R'2I R-1-C 0 � n.lc 10 �� • J R_1•C� YfLTc1RS4 R i G �' _ 1 i . ! R , e . i a ..., 0 R-t-C C. -; ^� }!-c R.I.0 ft-1- C R•1:C ALA .p .p P K2 co R [ _ - yk1 R• 'B is ;c g-2 ' R-2 — �� J i• - i rt.i.c R- - C 1 s, R-I-C R-1-C R-3 . R-[-C R- R-1-6 - � � .+ t9 •� •ay ff jR'[�-A P t P _ P i N.R.11 C__N_R I.0 __ R_I-C R-1- B RESOLUTION NO. OF THE CITY OF PALM SPRINGS, CALIFORNIA, ESTABLISHING THE SUNRISE GATEWAY REVITALIZATION PLANNING AREA WHEREAS, private sectorjobs, are an important component of a diverse and vibrant economic base for the City; and WHEREAS, attracting businesses to the City and encouraging existing manufacturing and commercial businesses to undertake expansion that results in a significant economic benefit to the City provides a community benefit; and WHEREAS, the development of housing within the community, for residents of all income levels, is an objective of the City and is reinforced by the policies of the State of California; and WHEREAS, it is in the public interest and consistent with the City charter to develop or access economic incentive programs that diminish the disincentive caused by the cost of developing or replacing infrastructure, as well as the direct cost of development; and WHEREAS, such economic incentive programs serve a public purpose and provide for the general welfare of the community by securing a diverse economic base for the City; and NOW THEREFORE BE IT RESOLVED by the City Council of the City of Palm Springs, that the Sunrise Gateway Revitalization Planning Program is adopted, and that the Council further finds: Section 1. The Sunrise Gateway Area contains or is conveniently located near schools, day care centers, parks, employment centers, and other necessary public and quasi-public facilities; and, Section 2. Numerous development applications within the Sunrise Gateway Area have been approved but not occurred, or have only partially developed; and, Section 3. Additional commercial development in the area could improve economic conditions throughout the City by creating additional property tax increment, as well as new spending power for the commercial facilities located on the north end; and, Section 4. Residential development in the area could provide nearby housing opportunities for those working within the City or elsewhere in the Coachella Valley, including the expansion of the downtown and the Spa Casino; and Section 5. A balance of commercial development and residential development, including both market rate housing and affordable housing, is essential for the continued success of the revitalization area and the entire City. / f Section 6. The creation of such a Revitalization Planning Area shall be of benefit to property owners, business owners, and residents in the area. ADOPTED this day of , 2002. AYES: NOES: ABSENT: ATTEST: CITY OF PALM SPRINGS, CALIFORNIA By: City Clerk City Manager REVIEWED AND APPROVED AS TO FORM: