HomeMy WebLinkAbout3/19/2003 - STAFF REPORTS (10) raim Springs bureau d Tourism
To: David Ready
Troy Butzlaff
From: Linda Fort
Date: March 1, 2003
Re: Rocktoberfest
Thank you for putting me on the City Council a &darch 19 to i uss
Rocktoberfest with them. I have met with SEPT ato t erchants
Association and have been "embraced" by both agencies. In talking with the
hotel general managers, they too, support this event.
It seems the primary question is that last year, the perception is that we put so
much effort into this event, and that we ignored our jobs. That is not true. Not
one sales trip, trade show, promotion, etc., was cancelled. We put on
Rocktoberfest, in addition to doing our jobs. I like to use the analogy that we "cut
through the forest with a machete" as this was a first time event....we now have a
wide path, which will make our producing this event much easier. We will also
outsource as much as we can, thus reducing the amount of actual hands-on
work.
We had sent out a form to all of the hotels, asking them to hand one to every
guest who checked in to help us track the business. Only fourteen hotels
responded, but it did give us an idea of how much business was brought to town
because of the event. I need to add that some of the guests were bikers, who
when they heard about the 50's rock 'n roll music festival, kept their reservations
and stayed through the weekend. Had there not been an event, we very well
may have lost their business. It is unfair to compare October 2002 vs. October
2001 when it comes to Rocktoberfest—there were city wides and the Bikers
Weekend in 2001 that were not held in 2002. 1 do need to point out that at least
a dozen valley residents stopped me during the festival stating they never came
to Palm Springs...but since they had been downtown for the festival, they would
definitely be coming back on their own for shopping and dining. Along with
generating room nights, providing an avenue for the city of Palm Springs to get
free press, it also produces sales tax revenue for the city and helps the bottom
line of our merchants and restaurants
777 N. Falm Canon Drive,Suite 201, Falm Spring,CA 92262
Fhone 760-778-8415 • 800-927-7256 • Fax 760-325-5021
www.palm-sPrings.org /
Operated and Managed 6y 5MG 114
• SEPT has determined that the same amount of in-kind services the city
council voted to sponsor for last year's event - $25,000 —would be
appropriate. This is specifically for police, fire, signage, road closures,
trash pick-up, staff, etc. SEPT also told me that this was an event they
enjoyed working as it was basically without incident. In talking with the
police on Saturday night, we were told that there were no arrests, no
drunk or disorderly people, no fights, and no damage.
• We have pledged to work with the downtown merchants so that the
placement of vendors, street closures, etc., will be to their satisfaction.
We are also encouraging them to set up — at no costs — booths in front of
their stores in order to help them generate more business.
• KESQ TV and Morris Desert Media have already pledged their support as
media sponsors next year (this year, their in-kind contributions were well
over $300,000 in media support).
• We have hired a professional fundraiser who will get a percentage of
whatever she raises, thus making our financial investment considerably
less. However, we cannot let her get started until we have the formal
approval of the City of Palm Springs
• There were rough estimates that 25,000 people attended the first night,
30,000 the second (which would include the daytime), and 30,000-35,000
the third (which also included those downtown during the day)
• We contacted the hotels in regards to which weekend in September they
prefer and based on their feedback, we selected the weekend of
September 26-28.
• Listed below is a breakdown of the hotels that reported back to us that
they were full the weekend of Rocktoberfest (reporting "bikers and
Rocktoberfest"):
o A Place in the Sun (17 rooms)
o Alpine Gardens (10 rooms)
o Coyote Inn (7 rooms)
o Desert Hills Apartments (14 rooms)
o Desert House (6 rooms)
o Desert Vacation Villas (36 rooms)
o Hilton Palm Springs (260 rooms)
o Holiday Inn (122 rooms)
o Howard Johnson (192 rooms)
o Riviera (475 rooms)
o Quality Inn (144 rooms)
o The Chase (25 rooms)
o Vista Mirage (56 rooms)
o San Marino (16 rooms)
The total number of rooms sold out Rocktoberfest weekend equals
1,380 rooms. Please keep in mind, these were only the reporting
hotels and other properties had business as well (most likely mixed).
//,92
Tom Kanarr indicated that once he knew the number of rooms, he
could figure out an ADR to generate an approximately economic
impact of room sales alone. This would not include retail and
restaurant sales tax revenues.
We hear Rocktoberfest being compared to Bikers Weekend and most
recently, the Palm Springs International Film Festival. We must not
forget that this was a first time event, put together in a very short
period of time
In a recent conversation with the Mayor, I indicated to him we would
like to do two special events a year: The Weekend with The King (over
Mother's Day Weekend) and Rocktoberfest. In both cases for this
upcoming year, we talked with the hotels, found out when they needed
the business the most, and planned the events around those times.
We do appreciate your support and are looking forward to meeting with
the City Council on March 19. 1 would like to show a 5 minute video of
this past year's Rocktoberfest, prior to my discussion with them.
Thank you so much.
1143
Mar 03 03 05: 40p PS Tourism 760 323 3021 p. 2
TENTATIVE OUTLINE
Friday, September 26:
• Stage set up 6 am Friday morning at corner of Baristo and Palm
Canyon
• Performance to begin at 6 pm, ending at 10 pm
Saturday, September 27,
• Vendors to be setup by 10,00 am
• Classic Car Show
• Performances to begin at 1:00 pm on main stage
• Headliners begin at 6 pm, ending at 10 pm
Sunday, September 28:
• Vendors to beset up by 11:00 am
• Classic Car Show
• Performances to begin at 1:00 pm on main stage
• Headliners will begin at 6 pm, ending at 10 pm
�`/7
Pam `jPrings�ureau of Tourism
Rocktoberfest Contacted Media
Television Magazines
KESQ, Fox 11, KCWB, KUNA (Spots begin 10/25) Daily Variety
KMIR- 2nd interview Hollywood Reporter
CBS TV 2-Roger Cooper&(pitched to Cara Van Los Angeles Scene
Dyke: multiple interviews) Los Angeles Style
Coachella Vlly Comm.-i't interview Travel Weekly
Pati Caruso- Sept. 26 Rolling Stone
VHI-Video Hits 1 (Children's Advocacy) Spin
MTV-Music TV Vibe
Access Hollywood Travel Host
Automotive Calendar of Events
Radio Desert Key Magazine-Scottsdale/Phoenix
(Morris Desert Media-KNEWS-1st interview, Key Magazine
KCLB, KXPS, U,92.7, Star 106.9, 1270 AM) Desert Art Scene
KPSI- Requested Palm Springs Life
KDES- Performer Interviews Desert Magazine
KWXY-VJ's Corner Desert Cities Visitors Guide
EZ 103.1- 1st interview California Celebrations
Joey English-TBD Travel Agent
Karen Back- (Freelancer Arts/Entertainment
Websites Mags)
Notesfromhollywood.com The Hearing Journal
Rock N Roll USA Best Read Guide
Blue Suede News-US Desert Post Weekly
Maggie's Blue Suede News-UK
Maple Rock N Roll Billboards
Pollstar-Concert Hotwire Morris Desert Media- Hwy 60 @ 215 in Rialto
Adventures in Rock
TAPAHTUMA/FESTIVAALIKALENTERI Press Releases
My Classic Car Nationwide Wire Release July 29-Multimedia
Muscle Car Planet (Newstream- 6 month posting, Yahoo-3 month
Cool Cars Only posting)
1 in a Million Classic Cars Nationwide Wire Release Sept. 13
Car Talk Draft Nationwide Wire Release Sept. 25
Horseless Carriage Foundation
Antique Automobile Club
Cruisin Times Organizations
Festival Finder Elks Club
KESQ Kiwanis
Morris Desert Media Rotary
City of Palm Springs (Local: Chamber-on TV/Hotel &
Hos p./H SMAI/D GTG/D BA)
Newspapers
The Express-Nick Dalton (UK) International Media
The Desert Sun- 2 articles &2 opinions First Public Relations (UK)-Sent PR
San Grabriel Valley Newspaper Group AKR (Germany)
Beverly Hills Courier
Record Gazette Media Room for Event
The Chop House
'Ne
w L mf m
e0A Van ure of Business Wire and Medialink
Monitoring Report
Date: August 16, 2002 era
Distribution Date: July 29, 2002 Newsiream.com Multtmeara.Newe ' . :
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Client:jeff hocker,, PALM SPRINGS BUREAU OF TOURISM
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Client Email:jhocker@palm-springs.org -Rocktoberl 1950's Rock'N'Rm[Festival Features#t "
Recording Artists
Title: 'Rocktoberfest' 1950's Rock'N' Roll Festival Features#1 Recording
July 2002(Newstreem)- 91 Billboard Chart recording
an ds The Coasters,Too Drifters,The SM1l pathos.and
Artists ,� FranWe"See Cruise"Ford null headline Ro[ktobedest,a
nostalgic trip through the 1950's era of Rock'N'Roll Music
Assets Available: Logos, PhiText News Releases lgtneBliBappeJrandintessoialoo;s 99e intensionally The conlo,
IM1ree-tley-Iona must fesbvelActober 10-12 2002
Media Activity
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or 71
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,an,Vice Fatal dent and General Manager'TM1Iscu Vade Ai oLap,ion:
oven[has all the potential to become one of the largest PJeh-toady logo
annual evakg Palm Springs offers"
The line up of#1 recording amsts slated to zppearvnll also Aim peeeupt—JPEG file
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Media Story-Views & Downloads -
Web sites or news organizationsthat either viewed the full story, or retrieved one or more of the assets posted: video, audio; text,
graphics,or photos:Media in boldface indicate hits generated after the preliminary 4-day report. Public-activity, noted above, indicates
usage by members of the-general public, including communications professionals, financial analysts, or journalists and content
producers not yet registered with Newstream.
News Category &
Media Web Site or Traditional Media Asset Downloaded Date & Time
1. About.com www.goflorida.about.com Trav 7/29/2002 05:06:46 PM
2. Allstar Magazine/Fort Worth www.rocktropo[is.com Mus 7/30/2002 03:03:19 PM
(CDnow.com) -
3. Business Fleet Magazine www.fleet-central.com/bf/home.cfm B-to-B, Media 7/30/2002 05:08:18 PM
4. Calyx News www.calyxnews.com Finance 7/30/2002 12:10:03 PM
5. Corporate Sports Marketing www.mlbmags.com Sports 7/31/2002 12:43:56 PM
6. deloitte deloitte.com B-to-B 7/30/2002 02:15:03 PM
7. FashionWindows www.fashionwindows.com Fash 7/30/2002 04:19:12 AM
8. FashionWindows www.fashionwindows.corn photo 7/30/2002 04:19:27 AM
9. FashionWindows www.fashionwindows.com photo 7/30/2002 04:19:35 AM
10. Happenings Magazine www.communityhappenings.com Life 8/01/2002 07:42:18 PM
11. Happenings Magazine www.communityhappenings.com photo 8/01/2002 07:43:12 PM
12. Hollywood Players Network www.hollywoodplayersnetwork.com Ent, Mov 7/30/2002 02:36:20 AM
13. Jennie Phipps www.writerfiind.com Media, News 7/30/2002 12:45:58 PM
14. KCST-Coast Radio Broadcasting www.kcst.com News 8/01/2002 12:45:51 PM
15. Launch.com www.launch.com Ent, Mus, Tech 7/30/2002 12:34:59 PM
16. MJI Broadcasting www.mji.com, broadcast programs Ent, Media, Mus 7/30/2002 12:56:43 PM
17. NPPA/IFPO www.nppa.org Can, News,Tech 7/29/2002 05:32:09 PM
18. Pure News USA www.pure-news-usa.com Blk 7/29/2002 06:02:23 PM
19. Pure News USA www.pure-news-usa.com photo 7/29/2002 06:02:48 PM
20. Pure News USA www.pure-news-usa.com photo 7/29/2002 06:04:39 PM
21. RMS Networks, Inc. www.rmsnetworks.com News, Tech 7/29/2002 05:07:10 PM
22. Sacobserver.com www.SacobSeNer.COm Blk, News, Port 7130/2002 12:50:06 AM
23. Sacobserver.com www.sacobserver.com photo 7/30/2002 12:53:02 AM
24. Sacobserver.com www.sacobserver.com text 7/30/2002 12:50:34 AM
25. Scholastic/New York Times Upfront www.scholastic.com Edu 7/31/2002 11:55:50 AM
26. Scholastic/New York Times Upfront www.scholastic.com photo 7/31/2002 11:56:11 AM
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27. Skiddles TV Show www.skiddles.org Ent, Teen 8/02/2002 11:55:33 AM
28. SoCal.com www.socal.com Ent, Food, Trav 7/29/2002 05:35:15 PM
29. SoCal.com www.socal.corn logo 7/29/2002 05:36:02 PM
30. SoCal.com www.socal.com logo 7/29/2002 05:36:04 PM
31. SoCal.com www.socal.com logo 7/29/2002 05:36:13 PM
32. SoCal.com www.socal.com logo 7/29/2002 05:36:16 PM
33. SoCal.com www.socal.com photo 7/29/2002 05:35:49 PM
34. SoCal.com www.socal.com photo 7/29/2002 05:37:43 PM
35. SoCal.com www.socal.com photo 7/29/2002 05:37:49 PM
36. SoCal.com www.socal.com photo 7/29/2002 06:04:28 PM
37.The Arizona Republic www.azcentral.com News 7/29/2002 05:07:26 PM
38.The Beaver Hills Outlook print publication Can, News 7/30/2002 10:50:48 AM
39.The Beaver Hills Outlook print publication logo 7/30/2002 10:57:23 AM
40.The Beaver Hills Outlook print publication photo 7/30/2002 10:55:37 AM
41.The Beaver Hills Outlook print publication photo 7/30/2002 10:56:47 AM
42.The Beaver Hills Outlook print publication text 7/30/2002 10:57:58 AM
43.The Beaver Hills Outlook print publication text 7/30/2002 10:58:31 AM
44.The Plexus Press www.bio-plexus.com Asian, Blk, Hisp 8104/200211:52:51 AM
45.VOCM Radio www.vocm.com News 8/01/2002 10:13:54 AM
46.WOLD-FM www.netva.com/wold Biz, News 8/01/2002 05:39:55 PM
This site received content through Newstream's direct distribution platform. As a result, information normally associated with individual
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3
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NielsenllNetRatings provides timely, actionable Internet audience information and analysis that is required for strategic
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Media Web Site Unique Audience (000) Rank
1. About.com www.goflorida.about.com 15,121 18
2. The Arizona Republic www.azcentral.com 928 858
3. Scholastic/New York Times Upfront www.scholastic.com 899 901
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Artists; By: Palm Springs Bureau of Tourism
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Rock 'N' Poll Hall of Tame and is see r 1ni.W original member of the
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^Rockcohsriee[ pmduee[, Mmhael Frenklm r ..d a
asaanrblm9 the best entertainers a the industry,' said Linda Fort,
Ore. p[esitlea and W.....I m neeecn ^Thv airy wide e [ haw all the
on teatiel [n bfar— one a1 the largest annual events Palm Spanga
af£¢
The line up of No. 1 or .:tints Craned n apple[ will also
vc l has: Tammy Rbe mth hma "SheiShei la_ antl •5ueec Pee,`• Chae tlnn[ez J
8
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F�etfa�es® RATFDfti L i(TRAOE _
j Latest Headlines I Market On-av, News AlertsI
Monday July 29,4:12 pm meosmT...,
Press Release -
SOURCE.Palm�nngsBweau 17bmsm
"Rocktoberfest" 1950's Rock'N' Roll Festival Features No. 1 Recording Artists 'J
By:Pwn Springs Bureau of Tourism
PALM SPRINGS,Cahf--(FNTFRTABdIAENr WIRE)--July 29,201 1Bdlbeard Chartrecordog artists The Coasters,The Dn@ers,the Shucks,and
Fraokee'Sea Cnuse'Ford cat hamfle.Rocktoberf o,s nostelgc mp through the 1950's era oFRork'IT Roll
save.Io.5ainv>ma.,,enevn.., Mar Irgead Be,Bopper lr avd urtemahonally-known mus¢hs[onan Bill Gnpgs anV be masters of ceremony
for the thee-day-lorg.,,a&,toad,On 10-12,2002 _
Frackse'Sea Cwse'Ford is best known For No Iluts "bar Cmse,""Ooh-Wee Baby,'and"You TalkToo L
Much'The Shvelles Feawnng Shuley AlstonReeves bes been inducted into&e Rock N'Ral Hafl ofFame -
! and is the remam:ng ongmal member ofthe group.Thur No I smash hits mclede.'Dedlcated 0 the Ora I
Love,"Mill Yeu SW Love me Tomorrow? 'Sol&,,Boy,"Mama Said,"and Bab,it's You'The Drifters
--(Charlie Thomas has been mducted mto the Rock N Roll Had oFFame and is the remaoung orignal
ember o£thc group Them No_1 hits adude'There Goes My Baby,'"Ilus Magcivtommt"'Save the Las[
Dance for Mc,"'TTp cn the Roof.""On Broadway,'az�d"Bader the Boazdwalk�
'Rocktobeh stproducer,NLcimel Fran!eLnu aw�.rda[assemblmg the bes[evtert hers mthe industry,"said ,.
Linda Fort,,ece p...id,a and general manager 'This my wsdc even[has aRthe po[ettiat[o become one of
dse largest annual events Palm Spangs offers"
9
i��; --ji:;�i;�j_�I�'_,,���:y�Mcp:m.+"w.sac,I.LamfMrlaenfpLunnrorca,�sl.:ntm _ .LLPw'
+" ProviainoReiict'
1 � t 111 t}}.lail cVslt nr �r i(era
�w e::.__:_ EDITORIAL
&lertah'rcri rLMamise MHerrm=
Fi
r, 'Rocktoberfesf 1950's Rock'N'Roll Festival ems t[his board rn=dn�rouon noaoxd
Fir,.emccan Printer friendly Paso_
Food seana Features Rl Recording Artists Th="*^IMv=r"mr°rim=^
I-e,enudniml, By Social earn In
4O—
GCs JAm:ds Jun 29,2002,3 Qpm Rxn°mee no ire Vmle°
_ac9v'.bmen M1e LoxMxks UVCv+ci
_°eM caa. Thewea LAcn
it outboard Challl recording glass The coasters,The Grace,The Snlrelles,and commerce a I—dan Frwn
Farrar Sea Cmlae'Ford will headline Ro[klobertesl,a..latei,Id,through rue a<Del Rece l°1,,Horse
1950's era ofRock'N'Roll Muslclegend Big Search Jr and hydrishonalll,Mo. pass j
music historian Bill Griggs will be masters or ceremony for ling three dayAon9 music 'Re.eTe3r'1 sins 4or21
festival,October 104 3,2002 Fall AH de
Franke'S,.Cruise read is rest a..re,Yt hire'Sao Crulse','Goal-Was Rare, LAx —G eM
and'You Talk Too Much The Shlrellea featuring ShlrleyNston Reeves has been ti av do c.nbes
Indlleled into rue Rock IN Rail Hall of Fame and is the remaining original member of
the,Md,Their it smash has Id,[.do'Oedlc at.tl to Me One l Love,WII You SIJI -pdwrOmmM,
Love me To merrovR,'Sri II.,Boy','Ms ma Saal a add"Batry,It's You The Drillers
(Charlie Thomas has"an Inducted Into the Rock N'Roll Hall ofFame and is Inn
hom moral original member oflhe group Their fit hits Include'There Goes My Bahr, y
'This Magic Moment,"Says the Last Dance for Ma,'Vp on Me Beer,"On Broadway,
and"Underthe BoardwalK)
'Rd,Kgbeifesl pmdu[ep Mlchael Fanklle Is a vnFord at assembling the beet
raludelners in the Induarr,said Linda Fan,Vice President and General Manager
'This 111,v e event has all the potential to become one ofdte largest annual events
Palm Francs oRBrsf
The line up of#t romrdm9 shale slated to appear vast also Include Tammy Roe with
ole-Shala'and'Sweel Pea',Chris rdonlez best known for'Some Kinds Fun'and'La -
Bandom and The Cryslals for 1950'aera anthems'Do Coo Ron Ron'and"Then He _
heard!Me
To,strode
.hi..J',,ii,p�.�
rrr»
.',Inamcvk]httpd(Nownrmaa'rzenawmaeeomlaada..P?kzId-c 1aw1WKnTazmze
wuiie,"
=s �FoltY9�fC31�5 _i
Face deal w,s r
Rare, ,- adr.11,or. _
( AS}gwte
ylnsunn<e Etimte_ - nrudn_._ I- _-.- .., . n_a "_ - . .o _, z.,
° "9`"( -, "Rocktoberfest" 1950's Rock `N'
'Gnpnglrtrvuaacor�'
Roll Festival Features No. 1 Recording
Artists, By: Palm Springs Bureau of
° I Tourism
Business Wlre-0u1Y 29.2Rg21G:12 ."
I `a�-`F�Ema,I Nrtrtle
PALM SPRINGS,Jeff,(ENTERTAINMENT WIRE)-
In,19,2002-No,l b ldboerd Chart mcordinq ,' Formaf for Gnnbng
arhztz The Coasters,The Drifters,Th.Shurellez,
and Fraalue'Soa Cruise-Ford will headline Reektoberfil a nostalgic trip
through the 195P1 era of Rock'Ni Roll.
yl1L MrsisGreg legend Big Hopp5ters o ceJr.remony
andem intemathe thy knowna-day-maxi[mzm^an Bill
Griggs w,ll be masters of ceremony for the three-day-ling music fezbval,O¢ _
Sgaz,zoos
CLSEK HERE. Frankie"Sea Cruise'Ford is best known for No 1 hits'"Sea Cruise;"Doh-
Wee Baby,"and You Talk Too Mud::The Shoaddez featuring Shvley Alston
Reeves has been inducted into the Rock'N'Poll Hall of Fame and is the
remammg original member of the For,Their sm l smash hurt indude
JJGGII�i 181R1GC1- 'O°dmated to If.One 1 Love;"Wulf You Gbll love me Tomorrow;-Sall
Boy.""Mama Saul/and'Baby,Rs You:The Drifters--(Charlm Thomas has
Every law etlos been inducted mto the Fork Roll Hall of Fame and isthe remeumng ongmal
:M.Ual Rll member of the group.Their To.l hits Tooled,There Goez HT Baby;'This
i' ISC anslyili Oa: Magic Moment:"Save the Last Me—For Me;-N,on the Pref,"On
Broadway;and"Under Ne B"ardwalk:)
AnnulHet
i LTC I"sunnaa 'Rockboberfest producer,Michael Franklm is a wizard at assembling the best J
11
Category Legend
Asian Asian Auto Automobile Avi Aviation
B-to-B Business-to-Business Beauty Beauty Biz Business
Blk Black Can Canadian Casino Casino/Gaming Industry
Child Children Col College Cons Consumer
Edu Education ElecGame Electronic Gaming Employ Employment
Ent Entertainment Envir Environment Fash Fashion
Finance Finance Fine Arts Fine Arts Fitness Fitness
Food Food Gay Gay Gov Government
Health Health Hisp Hispanic Home/Gar Home/Gardening
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Computer/IT, Electronics)
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12
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13
03/05/2003 17:42 7607791031 KAISER GRILLE PAGE 01
PALM SPRINGS
CHOP
CrypPiKKISE
760 320-45U0 -- 760 315-5200
luk�ln)Y,?-hW.• hX 100�]6"nwa
Wednesday, March 05, 2003
Dear Howard Jacobs,
Mayor Kleindienst and Esteemed Members of City Council
This letter is to speak out of full support of Rocktober Fest. It was a
wonderful first year event and should not be judged solely on the merits of
what it was but should be considered upon the potential great event it can
and will become. It is my wish that Rocktober Fest be endorsed and
embraced by the full council. Outlined are the reasons.
1. It's a shoulder season event and any additional business is welcome,
needed and appreciated.
2- The demographic profile of visitors fits nicely within the Palm
Springs tourism marketing profile.
3. The event not only stimulates tourism from outside the Valley "and
will continue to enhance and stimulate Palm Springs tourism
throughout California and the Desert Southwest" It was also
extremely well received by our valley wide residence.
4. Roctober Fest benefits and will continue to benefit the hotel, retail and
restaurant sectors.
The caliber of the event can only continue to improve. The breath and scope
of its draw can only continue to expand. As under these premises that i
humbly urge you "Palm Springs City Council" to pledge your united support
and endorsement.
Sincerely,
Lee Morcus
Kaiser Restaurant Group
16s South Palm Canyon Arlw,Palm Sp,h,Ss CA yF26e
w,aw.rttstau�anlsofpalmspnngs cum
March 4, 2003
Linda Fort, GIP, GTI5
_.. Palm Springs Bureau of Tourism
-1-11 North Palm canyon Drive; Suite 201
✓ Palm Springs, aA 92262
near Linda:
The Village of Palm Springs At it's Board of directors Meeting of February 6,
Development Center 2005, Main5treet- Palm Springs voted to support
RocktoberFest 2003 in concept, subject to the
Jerry A. Ogburn, Director future review of more detailed information. It is
109 South Indian Canyyon Drive the Board's understanding that RocktoberFest will
Palm Songs GA 92262 be held on September 26,2"1 and 25 of 2003 in
Ph 960)09979 downtown Palm Springs, and will probably involve a
Fax V60)325.01 closure of a portion of Palm canyon Drive during
dates and hours to be reviewed by the Main5treet
e mail:jvogbumtc�earthlinknat Board of directors. Response to merchant issues
with the 2002 event also need to be reviewed in
detail by the Board.
MainStreet-Palm Springs, Inc.Manager Thank you for your cooperative working
relationship with Main5treet- Palm Springs.
Uptovm Palm Springs Association sincere)
Manager y-
"Villagerur
Manager
Palm Springs yg� eh, President
Economic Development Corporation
College of the Desert
Insmute for Retail Studies
Advisory Board
Real Estate Development
&Consulting Corporation
RFOACI
To: David Ready
Troy Butzlaff
From: Linda Fort
Date: March 1, 2003
Re: Rocktoberfest
Thank you for putting me on the City Council agenda March 19 to discuss
Rocktoberfest with them. I have met with SEPT and the Main Street Merchants
Association and have been "embraced" by both agencies. In talking with the
hotel general managers, they too, support this event.
It seems the primary question is that last year, the perception is that we put so
much effort into this event, and that we ignored our jobs. That is not true. Not
one sales trip, trade show, promotion, etc., was cancelled. We put on
Rocktoberfest, in addition to doing our jobs. I like to use the analogy that we "cut
through the forest with a machete" as this was a first time event....we now have a
wide path, which will make our producing this event much easier. We will also
outsource as much as we can, thus reducing the amount of actual hands-on
work.
We had sent out a form to all of the hotels, asking them to hand one to every
guest who checked in to help us track the business. Only fourteen hotels
responded, but it did give us an idea of how much business was brought to town
because of the event. I need to add that some of the guests were bikers, who
when they heard about the 50's rock 'n roll music festival, kept their reservations
and stayed through the weekend. Had there not been an event, we very well
may have lost their business. It is unfair to compare October 2002 vs. October
2001 when it comes to Rocktoberfest —there were city wides and the Bikers
Weekend in 2001 that were not held in 2002. 1 do need to point out that at least
a dozen valley residents stopped me during the festival stating they never came
to Palm Springs...but since they had been downtown for the festival, they would
definitely be coming back on their own for shopping and dining. Along with
generating room nights, providing an avenue for the city of Palm Springs to get
free press, it also produces sales tax revenue for the city and helps the bottom
line of our merchants and restaurants
• SEPT has determined that the same amount of in-kind services the city
council voted to sponsor for last year's event - $25,000 —would be
appropriate. This is specifically for police, fire, signage, road closures,
trash pick-up, staff, etc. SEPT also told me that this was an event they
enjoyed working as it was basically without incident. In talking with the
police on Saturday night, we were told that there were no arrests, no
drunk or disorderly people, no fights, and no damage.
• We have pledged to work with the downtown merchants so that the
placement of vendors, street closures, etc., will be to their satisfaction.
We are also encouraging them to set up — at no costs — booths in front of
their stores in order to help them generate more business.
• KESQ TV and Morris Desert Media have already pledged their support as
media sponsors next year (this year, their in-kind contributions were well
over $300,000 in media support).
• We have hired a professional fundraiser who will get a percentage of
whatever she raises, thus making our financial investment considerably
less. However, we cannot let her get started until we have the formal
approval of the City of Palm Springs
• There were rough estimates that 25,000 people attended the first night,
30,000 the second (which would include the daytime), and 30,000-35,000
the third (which also included those downtown during the day)
• We contacted the hotels in regards to which weekend in September they
prefer and based on their feedback, we selected the weekend of
September 26-28.
• Listed below is a breakdown of the hotels that reported back to us that
they were full the weekend of Rocktoberfest (reporting "bikers and
Rocktoberfest'):
o A Place in the Sun (17 rooms)
o Alpine Gardens (10 rooms)
o Coyote Inn (7 rooms)
o Desert Hills Apartments (14 rooms)
o Desert House (6 rooms)
o Desert Vacation Villas (36 rooms)
o Hilton Palm Springs (260 rooms)
o Holiday Inn (122 rooms)
o Howard Johnson (192 rooms)
o Riviera (475 rooms)
o Quality Inn (144 rooms)
o The Chase (25 rooms)
o Vista Mirage (56 rooms)
o San Marino (16 rooms)
The total number of rooms sold out Rocktoberfest weekend equals
1,380 rooms. Please keep in mind, these were only the reporting
hotels and other properties had business as well (most likely mixed).
Tom Kanarr indicated that once he knew the number of rooms, he
could figure out an ADR to generate an approximately economic
impact of room sales alone. This would not include retail and
restaurant sales tax revenues.
We hear Rocktoberfest being compared to Bikers Weekend and most
recently, the Palm Springs International Film Festival. We must not
forget that this was a first time event, put together in a very short
period of time
In a recent conversation with the Mayor, I indicated to him we would
like to do two special events a year: The Weekend with The King (over
Mother's Day Weekend) and Rocktoberfest. In both cases for this
upcoming year, we talked with the hotels, found out when they needed
the business the most, and planned the events around those times.
We do appreciate your support and are looking forward to meeting with
the City Council on March 19. 1 would like to show a 5 minute video of
this past year's Rocktoberfest, prior to my discussion with them.
Thank you so much.
TENTATIVE OUTLINE
Friday, September 26:
• Stage set up 6 am Friday morning at corner of Baristo and Palm
Canyon
• Performance to begin at 6 pm, ending at 10 pm
Saturday, September 27:
• Vendors to be setup by 10:00 am
• Classic Car Show
• Performances to begin at 1:00 pm on main stage
• Headliners begin at 6 pm, ending at 10 pm
Sunday, September 28:
• Vendors to beset up by 11:00 am
• Classic Car Show
• Performances to begin at 1:00 pm on main stage
• Headliners will begin at 6 pm, ending at 10 pm
`
Bu' sinatim- WI
* /~�\`f^v/ �,l� �»` ��� ����:� �i���'^���y&�^ �,
ROCKTOBERFE3T 2002
l. The Desert Sun (Palm Springs, C&) ' December 23, 2002 Monday, LOCAL; 2g. 1B,
1386 words, Politics united and divided Palm Springs in 2002, Darrell Smith,
Staff
J. The Desert Soo (Palm Springs, C&) , November 4/ 2002 Monday, 02I0I00; Pg. 58
447 words, Cnuuuxuity kiud000x/ Readers
4 . THE YkDSS-E0tODPRISC (RIVERSIDE, C&. ) / October 12, 2002, Saturday, Pg. 80l,
1058 words, Dancing in the desert : Venues have emerged in the area that offer
music and comedy entertainment for people of all ages, and many are in uaoiuno/
CAT8Y MAESTRI; THE PRESS-ENTERPRISE
5. Los Angeles Times, October 6, 2002 Sunday, Home Edition, Page J, 252 words
News, tiyo a Bargains; ; California Corner: Festivals, Feasts & Fairs, Laurie D.
Scbcudeu
6. THE PRESS-ENTERPRISE (8InO83IDE/ CD. ) ' October 4/ 2002, Friday, Pg. DA14.
850 words, 8ocktubaz±eoi in a blast to the past: PALM SPRINGS: Bnoiuoonoo hope
for a big turnout to the event featuring music artists from the /50s. , C&8L&
WHEELER; THE PRESS-ENTERPRISE
7. The Desert Sou (Palm Springs, C&) , September 20, 2002 Friday, BUSINESS;
Tourism talk; Pg. lO/ 417 words, Tourism talk/ Linda Fort, Freelance 0K
8 . The Desert Sou (Palm Springs, Co) ' September 20/ 2002 Friday, wonKxmo;
What's going on in the desert; 9g. 22W, 1513 words, What's going on in the
desert, Staff
nocktobezfeot draws fans, but few motorcycles
tbodeopztsou.cuw Sunday, October lJ, 2002 12:59: 00 PM GMT
Dooktoberfoxt bit all the right notes
October 16tb, 2002 The telltale sign of a nn000nnfol event in wbotboz it will be
invited back for a return engagement; plans are already under *ay for a repeat
performance of Rooktoberfoot for next ye
tbedeoeztuou.00m Wednesday, October 16, 2002 10:03: 00 9M GMT
Almanac for Tuesday, Oct. 8, 2002
Terms of Service (updated April ll, 2000) . 1 Contact us
tbodonortnuu.com Tuesday, October 8/ 2002 10:03: 00 2M GMT
Local briefs for Oct. 10, 2002
thedesertsun.com Thursday, October 10, 2002 12:59:00 PM GMT
Local briefs for Oct. 9. 2002
thedesertsun.com Wednesday, October 9, 2002 10: 11:00 PM 'GMT
Almanac for Monday, Oct. 7, 2002
thedesertsun.com Monday, October 7, 2002 1:03:00 PM GMT
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EDITORIAL BOARD llwb.sert!n
Rabertl.Dickey WEDNESDAY OCTOBERN116120B4
rluslDrmmANonlelu1WK a
Steve Silberman Y
.clMvnennOR
Cindy tlken heal
roll oNPl.eeue enrroe
Gary L.Wcet Darrca Overturf
ASY CfAM'.MANA{iMe1DrR1W11VA1N1�\ rNU11UCIlUN AUNAIII N
Lee Weigel Maria Magana
IUMMU.ov MLNIILN Al:ll1UNI1Nti.MANADI'N
Aracen Garcia
CIIFIMUNrIY AIlAl11F,N
'Congress shall make an law respecting an establishment of religion,or OPINION
prohibiting the free exercise thereof;or abridging the freedom of speech
or of the press;or the right of the people peaceably to assemble,and to
petition the Government Iw a redress of grievance' The Sul
—First Amendment to the US.Constitution EDITORIAL PAGE EDITOR Cindy Uken PNONE 778"4617 Fax 778-4654 Questio
EMAIL Cindy.Uken@thedesensun.corn I
Rocktoberfest hit Blixseth <<
all the right notes for stet
The telltale sign of a successful event and from all indications, it was.Jeff There people who shake
is whether it will be invited back for a Hocker of the Palm Springs Bureau of their head and sigh during
return engagement; plans are already Tourism, estimated 25,000 attended times of tragedy;and there
under way for a repeat performance of the festival Thursday night and anoth- are doers.Tim Baseth is a
Rocktoberfest for next year. The invite er 40,000 attended Friday. In the fu- doer.
alone speaks volumes for the last- ture, however, organizers should book The Coachella Valley is
minute rock W roll event. a few more contemporary performers. Blucseth blessed to count him as
As we predicted, the music festival is More importantly the event helped one of its own.
destined to become a staple in the fill some of the rooms once reserved We have all heard about the sniper
treasure chest of entertainment offer- for the Hot Rod Weekend. No one fire that has claimed the lives of seven
ings Palm Springs has to offer. knew whether Rocktoberfest would at- people on the East Coast,but it is gen
Although the city of Palm Springs tract crowds or revenue similar to what erosity of one man—Blixseth, a Ran-
closed the door to this year's Motor- the Hot Rod Weekend was expected cho Mirage developer on the opposite
cycle and Hot Rod Weekend—and to generate but it was worth the effort. coast—who has made it his personal
potentially$2 million—it worked This was new ground for the city and mission to help find the perpetrator.
overtime to fill the void. for the Tourism Bureau.Uncharted Blixseth is leading an effort to raise
The city embraced—to the tune of a waters can be both invigorating and money to help victims'families and of
$25,000 sponsorship—Rocktoberfest, challenging. We, like the Tourism Bu- fer a reward to anyone who provides a
a three-day rock'n'roll revue.The reau,realize it takes far longer than tip leading to the capture of the killer.
city presented the event with the Palm one year to build a successful event. He brought this issue into our living
Springs Bureau of Tourism, Morris City officials say it's too difficult to rooms, and rightly so. There but for
Desert Media and Musicians Outlet. estimate the economic impact of the the grace of God ...
With the likes of The Drifters,The event on the city,but suffice it to say it The reward has been capped at
Shirelles,The Coasters and Tommy generated more than if the event had $500,000;that amount has already
Roe, it was sure to be a crowd-pleaser, never materialized. been raised.Anything more will go to
YOUR VOICE
Act on bills The brand-name drug companies Pre velopment would be cut back. hen were taken with nspec
fighting hard to prevent similar legisla- ANDREW INIORGEN They kept their homeland
There is little time remaining before tion from coming up for a vote in the La Quinta but became American in
Congress is due to adjourn for the year, House. They argue that increasing the minds and language.Rvher
and still there has been no final action, availability of generic drugs will lead History lesson citizens they called themsely
either on a Medicare prescription drug them to scale back on research and de- no hyphenated titles or loyr
benefit, or on generic drugs. Congress velopment. In response to Veronica Couea's Oct.4 There is a vast difference
.,
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JOIN NOW , N(1TI3 Flill>I IInL1X11r1(y @li TIIE yIP holm
• E-Mail Us Hispanic Film Welcome to our newest listings.... ADVER751
• Festival from Pal GET NOTH
Get Newsletter Announces from
Pal Boyzm Springs, CA AND SIT
• Cast a Friend Lineup "Beauty"
11
Actor/Director Tony
• Send an E-Card Plana to be Honored
-The Wardrobe
Festival Founder from Palm Springs, CA
and Director Al "Clothing Store"
I,"' r' "'""'' Vasquez announced today The
No poll available. Second Annual Palm Springs - Gold's Gym & Personal
International Hispanic Film Festival's Trainer Rachele Magno
official film schedule with confirmed from Palm Springs, CA
-�r - t, filmmaker and celebrity guests. The "Gym/spa"
5EAR H festival is produced in association
1 with Camelot Theatres and is Janice Kaminsky
I scheduled October 11 - 17, 2002. from Palm Springs, CA
Search "Real Estate"
Hyperion Interactive Media
P:IP:1It 1!-TJ PI[IS(1\' from Los Angeles, CA
"Advertising/Marketing"
The First Annual
Rocktoberfest lB11.L11C(lfllllVSIUEf! :Hits Palm
Springs Welcome to our newest listings....
Rocktoberfest, a nostalgic trip - Jorie
through the 1950's era of Rock IN' from Palm Springs, CA
is "On The Studio Tour"
Notes From Hollywood
Roll, kicked off Friday in Palm -Joyce Braunheim
Springs, California with Rockin from Montclair, CA
Robin,Big Bopper Jr., Chris Elvis is "On The Studio Tour"
Purtee,The Crystals &The
Tokens. The three-day-long music -Viga Dean
festival concludes Saturday night, from Palm Springs, CA
and other featured performers in the is "On The Show"
festival include Chris Montez,
Tommy Roe, Coasters original lead
singer Carl Gardner, Frankie Ford,
Shirelles original lead singer Shirley § Ail: FNVRDP PPfusr
Alston Reeves, and Drifters original Welcome to our newest listings..,.
leader singer Charlie Thomas. �1
:O�II\f ;1TIIl1liI0�5
Shirley Alston Reeves has been ..
inducted into the Rock'n Roll Hall of • Nicholas Snow Live On The Radio
Fame.The Shirelles#1 smash hits • LeeAnn Womack @ Fantasy Springs
include: "Dedicated to the One I
Love", "Will You Still Love me Hispanic Film Festival
Tomorrow?","Soldier Boy", "Mama Lonestar @ Agua caliente
Said", and"Baby, it's You". Charlie • October Entertainment @ Fantasy
Thomas has also been inducted Festival of Festivals
into the Rock'n Roll Hall of Fame.
The Drifters#1 hits include "There • Gay & Lesbian Film Fest
Goes My Baby", "This Magic • Volunteer At The Film Fest'
Moment","Save the Last Dance for • Judy renuta @Fantasy spn
Me", "Up on the Roof', "On
Broadway", and "Under the • Outwitting Cancer Event
Boardwalk". • Something Wonderful
"Rocktoberfest producer, Michael Under Stars With Stars
Franklin is a wizard at assembling
the best entertainers in the industry," Now PL14Il+i
said Linda Fort, Vice President and
General Manager of the Palm Inside Th
Springs Bureau of Tourism. "This "Hollywo
city wide event has all the potential � k, Closet" c
to become one of the largest annual Bruce Vilanch
events Palm Springs offers."
Tommy Roe is known for his hits In this video,
"Sheila"and "Sweet Pea'; Chris available now for online streaming using
Montez for"Some Kinda Fun" and Real Player, Nicholas Snow goes inside the
"La Bamba"; and The Crystals for Hollywood Closet of Bruce Vilanch,of
1950's era anthems"Da Doo Ron Hollywood Squares fame!
Ron"and"Then He Kissed Me".
Rocktoberfest is sponsored by: The
City of Palm Springs, Morris Desert
Media, Musicians Outlet, KESQ-TV,
and the Palm Springs Bureau of �: LITS DO LG^iQl
Tourism.
Nicholas Snow
The show gets underway each night Backgrounder
at 6:00 p.m. at North Palm Canyon This multimedia talent
& Baristo Road. is available for
consulting gigs and/or
the right job. He's an
On Friday beginning at 1:00 p.m., actor too!
and Saturday beginning at 11:00
`Desert
� Mi�BILE HOME _
h.
Our 48th Year! 7� -�"���. ,.. ten..
volume 47 Edition 2 P.O.Box 3386,Palm Desert,California 92261 ' :.Phone 568-6633 ?z :°-t�Mf':October 11,2002.� -^
West CioCtst: .; - +.a-^,,FI-.>-� _ ;. .c.., .-. - . , i::d-t'. r-"y;;ar,�:
WaterFestiaal tq Wnt.
opera opens F . ?s O Sam tidy and Sunday someone dnymg th ong7 ;
' Oct._..19•,and,20, .The'��qwn b.tttractiona to be`'
The West Coast Opera - �,,, y y E ) - _ Chamber of Cominetm of .howm include bauvfd = -
Theave win open the new - '$ d}1 dK+ 15. - L ? - t
_ ; y;§j. ', zt " Desert Hot,Springs invites;modecd hotels intimate{ _
...7 ,} _ s inti'nI"historicil .season with its premier din- `.y.' ` everyone to`visrt and Sec the.;t P'.j:40 ,,_.,
ter mncertu the beautiful hidden 6eunies of the Spa',inlerest,n.thq_ new,.shigh
Mimmome Resort in Indian _ " # -.. _ City.';?'u;:a=':I,`{'}-F';L'+_'r�'schc<if,-Mission ',Lakes'-
WellsonSaturday,Oct. 19, 'fM1;?;x `A[-The fiestival of ttie r'Country''C7uti,Mors arit4'
with reception at 6:00 p.m, >�. :j;, Waters Fa'v:you will find ' spectaaglar views,etc„You dinner show at 7:00p m. food, 'en,ertamment,"arts,,;can spend as much tiIDe at �
The evening will feature a _,4,i',,, and crafts for sale,fun and;3 each point`as you wish.The' -
gourmet dinner with enter- games for the whole family.- tour Will begin and end at i --
hunment including opera, 7 In addition there will be .Hot Sptngs Park rift 8th SC
Broadway - and popular` "free scenic tours all day of, ,and Palm Dr.in DHS, _ .
favorites.Featured artists are Desert Hot Springs,show- "_--The Fair will nm from f L "
soprano Leslie Dennis Brain casing places not noticed By,,• (Cooem»d m pail.15) f
the Lost Angela Opera and .= . ' ' "? _�: -. " .,_-
Pacific Opera,tenor Stephen Angel View`show set i
Plummer from the Los
Angeles Opera and San Come kick up your heels_ Luncheon and Fashion
Francisco Opera, baritone at the Moulin Rouge spec- Show will begin a noon.
John Hansen from the. mcular luncheon and fash- The lively and colorful .
Orange County Opera and ion show benefiting the Nancy Whitlock production
La.r Angeles Opera,and I I- physically and mentally will feature the mlehns Of
year-old Heather Carmody, e
Dung coloratura taproom challenged young people oflocal celebrities and the
Y P The Coasters will cruise and bop at Roo on Patin Canyon Oct.10-12, Angel View Crippled songs,dances and coswmes
student, with soprano 7
Josephine Lombardo, Art- Roektoberfest to rock n' roll Children', Oct. don or reflective i, this wild
tstic Director of the W COT. Thursday, Oct. 21 a[ , 1800's Parisian cabaret and
Reservations are mquhed - Melvyn's Restaurant in the ;made famous by the bril-
Palm Springs'much antic- DrI orris¢The Coates.,The Rack'the Rom Hail qF Fame Ingleside;Inn'in Patin "liant artistry of Toulause-
indudp6l mxSOg Per mmil Penn'
and 'Pa[cd "RockmbedesC', a Drillers,The Shirclla. and and is the rcmtining original'- Springs.' i .:Laulrec. , hfel Haber,
Y tribute to 1950's Rock 'N' Finakre "$U,.Cmise" Ford member of the group.Their This I6rh Angel View (eonunued on page u)
complementary glass of Roll is being billed as one of will healline Roekmtac felt, MI smash i hits include - -
wine. the largest gatherings of a nostalgic trip through the "Dedicated to the One I
1950's groups in decades and 1950's era of Rock'N'Roll. Love',"Will You Still Love Palapas bash planned
one of the largest events in Music legend Big Supper Jr me TomorowT' "Soldier
Beating Palm Springs history. This and imemmumolly known Buy", "Mama Said", and The Coachella Valley's home to renowned local and
city-wide event will trans- mwic instant. Bill Griggs "Baby,it's You".The Drifters first World Peace Festival Is , international artists and is a
Around form Palm Canyon Drive in will be raters of ceremony (Charlie Thomas has been being held Saturday,Oct.12 Coachella Valley landmark
downfowu Palm Springs into for the ihree-daydang music inducted into the Rock;N' at the Pdapas An Gardens in ins own right. _
the Bush a 1950's Rack 'N' Roll festival,Oct 10 L. Rom Hall of Fame and is the &Nursery inPalm Springs. Festival " activities
Festival, Oct 10-12 with Finakie "Sea Cmise" mmmning original member Cost of admission is S5 per include: Free scheduled
over 50 classic cars.memom- Ford is best known for#Il of the group. Their IR him person, and children under Yoga.Tai Chi and Artclacs-
By BAI MA BRIGNT bdia booths,kids zone and a hhs"Sea Cmise."Ooh-Wee include •There Goes My 18 are free. es for all ages throughout
Them was an article in fanfare where performers Baby", and "You Talk Too Baby", "This Magic The festival site is s'rmat- the day.Children's activities
the paper the other day writ- will sign autographs for their Much",The Shirelles,feamr- Mullin% "Save the Last ed on the Palapas grounds will also be provided.Live
ren by a group of health fans. mg Shirley Alston Reeves, Dance for Pyle',"Op on the encompassing la acres of musical performances are
researchers. Basically they Ml Billboard Channcord- has been inducted into the (Continued on page Is) pristine gardens and desert scheduled throughout the
,aid that an absence ofever- landscape nestled within the day as well. The World
. u+nr n>H,r n �I 1 fn Fo eti nr►1 c 1 n t�rZ picturesque canyon known Peace Day Ceremony will
lhe.lJe�ert dun
JESDA1', OCCO1Il:R 15, 2002 Sectic E
Rocktoberfest draws mimed reviews
Event was
replacement_. -
for canceled t i
bike weekend ,
By K. FRANKE SA.NTOS W
IHI Ill:\PN I'tiUN - � Q�
As local merchants tally ,= -
their revenues from the in-
augural Rocktoberfest rock M F
In'roll festival held here this �� 4 - ' ? ,
weekend,the event is getting
mixed reviews. '.� `�
Rocktoberfesr was arga- .L�
' ✓eT.f'i..e
nized after the city of Palm
Springs canceled the Motor- - I
cycle and Hot Rod Weekend p:-
in mid-July, citing safety
concerns.
Linda Fort, head of the
Palm. Springs, Z3ureau of
Tourism, estimated about '^�•> • -:�"'
100,000 people came to the
anon over three days, rang-
ing from
om about 20,000 poo- r - '�``; " "•.:.ram-^ '.
plc Thursday to about
50,000 Saturday. e' „
She said because the biker
weekend is an established
event and Rocktoberfest isi wrn ansaunn, lot ImbLNI sun
not,the two weekends aren't Attendance: Revelers in downtown Palm Springs gather for the final day of Rocktoberfest on Saturday afternoon.Though
comparable. the event was created to replace the canceled annual bike weekend,some bikers came anyway,
Lee hlorcus,owner of the
Kaiser Grille, the Chop
House and the Deck,said he and stages were set up be- were pleasant and they an
did about 17 percent more tween Amado and Baristo ___ the "kind of people whl
business this year over last roads along Palm Canyon. have the money and wil
year. . His restaurant is just north spend the money."
"I thought it was a great of Amado. - Casey Jones, managin
first-year event,"he said."It Placentia also discounted partner at Caliente Tropic
could only get better." much of his food.For exam- Resort,said the 90-room he
SAME AS LAST YEAR: Tim ple, prime rib normally K G - _ tel picked up one room fror
Lafever, manager at Crazy priced $15.95 was $8.99 �' s Rocktoberfest, and that w2
Shirts,said he did about the over the weekend. to house the Cher impersor
same business as he did last Hector Becerra, general ator.He said about 12 roor
year. manager at the Holiday Inn, nights reserved six mono
He said on Saturday the said about 20 room nights a ago for biker weekend we;
store sold $3,30b worth of could be attributed to Rock- ^` 1051.
merchandise. He said he toberfest goers. More of his rnrn aisnulln. lal oun.Hr su:. Fortunately, a group fro'
stayed open two hours later business was from bikers On stage: Local band Dude Janes performs Saturday at the Family Pride Coalruc
than last year. who didn't cancel their Rocktoberfest in downtown Palm Spnngs, was meeting, and th,
Many other businesses reservations. He said about stayed at the Caliente,Jon
had a rougher time this 40 rooms worth of reserva- said.
weekend. dons were canceled. that read "Bikers Wel- The Blue Coyote Grill did "We had our doubts,"
Rudy Placentia, owner of SALES DOWN: Debby come." about 35 percent less busi- said. "Unfortunately, e
Sports City Bar&Grill,said Alexander, owner of "I hope the city would beg ness than last year,said own- doubts were solidified."
this year, from Thursday to Peabody's Coffee Bar&Jazz the promoter of the bike er Don Cavanaugh.
Sunday, he did about Studio,said her business did weekend to come back and "We struggle so hard here
$4,100 worth of business. about half as much in sales try to restage it," she said. to make it work, then we K. Franke Santos covers
Last year, that number was as last year. She said her business did have something like this business for The Desert Sun.
about$17,000. Peabody's had designated well last year and there was happen...you can't ever re- She can be reached at 778-
He said he was left out of motorcycle parking along never a problem among the coup," he said. 4691 or karen.santoS
the action,since the concerts with a sign in the window bikers. He also said the bikers Cthedesertsun.com.
Best
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Robin
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• � I J
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= COO �.
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SNOWS
i
fifiCIROSCAM Blue Screen
ST
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eath
The City of Palm Springs and Morris Desert Media, along Dragging -FA
with Musicians Outlet, KESQ-TV and the Palm •t� N,Q �`•r'_`:In�(5
Springs Bureau of Tourism present RocktoberfesL s t'" 325.3W �;/
1950's Rock'n'Roll Festival Thursday,October 10th -
thru Saturday, October 12th. Morris Desert Media stations PCRepaim/Upgadea,System Redontfao/$QVklrTuilaft
93.7 KCLB,STAR 106.9, KNWZ 970/1140 AM, and will
A be on hand to host the event Throu haul the week- QUICK REf►ONN • RELWLE • EXPERIENCED • CONVENIENT • LOCAL
end,STAR 106.9 will be broadcasting%We from ATLAS
with KCLB kickin' it live at Kickstand Grill and Bar. --- --_-_--__--
Listen to 970/1140 K-NEWS for event news, traffic reports, and Beeiutifaal Sarailes Made Here 1,11STNlSrrsPECIAL'I
updates.And STAR 106.9 artist Dana Glover will perform on
i the dat stage October 11 th.The free three-day-long music Aslm.,,1�221
hrr.rr- Ifestival will transform downtown Palm Springsinto a nos- Dr. William Juarez I/tat is tri through the golden age of mck with #1 an Member of the American Dental Assoaa honBtlg ar p Chart recording artists The Coasters, The r• Member of the California Assocniu-.The Shireldles, and Frankie "Sea Cruise" Ford headlining w Member of the To County Dental Society
Internationally known music historian Bill Griggs along wit 1717 Vista Chino onrr.5,1 w,rh nnwm on
recording legend Big Bopper Jr.will serve as the week- Suite A5 w Palm Springs vile Accent
end's masters of ceremony. Other activities will I (At S...m.in Stater Bros Shopping Center) ®". usr cn,,,"orora
include food vendors, street performers, Call Today for Your Appointment(760)416-0833 QEncl sn----
and a KIDS ZONE. Classic cars will f
also be on display throughout
the weekends
ROCKTOBERFEST FRIDAY, OCTOBER 11al ' Moorten ; 3000Varieties'Desert Plants'
• 1p-m.-5p.m. Localbands! AlWays Some in Bloom
LINE-UP to
.-10p.m. Rock'n'Roll ! Botanical Garden
concert featuring Chris 'n'Rol, s the A Nature Trail Often Called a Haven of
(Times and line-up subject to change) 8 j "DesertLand€€ ,Environmental Tranquility Right Within
Tommy Roe, Big Bopper Jr.,The original i Renowned Desert Resort
THURSUAY, OCTOBER 10a' Rockin' Robin Band and former lead singer of ,�;, ., ,w w.r+.-7s.•?i f?i%�i,'j,*,'!;<'r:5or_�_�y,,f-_.,"s�-, ,,,;. -s•p
•6 p.m.-10 p.m. Rock'n'Roll lead singer of The Coasters and the Drifters and Rock ( c1Y'°r.u,1„ rs`��.8 'L`. �+- �tr7• '�r rj'
concert featuring Chris "Elvis" Rock W Roll Hall-of-Fame 'n' Roll Hall-of-Fame inductee
Purtee,The Crystals,The Tokens, inductee Carl Gardner. Charlie Thomas, Big Bopper Jr.
Big Bobber Ir.and The SnTOROnY, OCTOBER 12'" and The Rockin Robin Band. r r r rao wady OPEN 7 DAYS
Rockin' Robin p p i For more in/ormalion about l Thai Bistro World Cuisine ,� c4rn 11am-10 m
Band. • i m.-S m. Local bands. I P
,- • 6 p.m. - 10 p.m. Rock 'n' Rocktoberfesf call the Palm Springs
Roll concert featuring Frankie Bureau o/Tourism at 760-778-8415 ~ Lunch $595
or7-800-927-7256;or check out their 394 N. Palm Canyon Drive
"Sea Cruise" Ford, the original website at www.palm-springs.org. At.
lead singer of The Shirelles and The Official Palm Springs visitor and Palm Springs, CA 92262 ■
THEwo*s
Rock in' Roll Hall-of-Fame Hotel Reservation Center can be I Tel 760416-1082 0
inductee Shirley Alston Reeves, reached at 1-800-347-7746. ! '�dlrt1 gp1\09' a
Fax 760 416-0182 ^m•
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I
RESOLUTION NO.
OF THE CITY COUNCIL OF THE CITY OF PALM
SPRINGS, CALIFORNIA, TEMPORARILY
SUSPENDING CERTAIN REGULATORY
ORDINANCES TO FACILITATE THE 2003 PALM
SPRINGS ROCKTOBERFEST WEEKEND.
WHEREAS the City of Palm Springs designated the Palm Springs Rocktoberfest Weekend as a
City-sponsored event; and
WHEREAS the City Council desires to facilitate the staging of the City-sponsored event to
maximize revenue production; and
WHEREAS the City Council finds that certain regulatory ordinances, which are generally deemed
desirable and necessary, may, nonetheless, impede the conduct of special events; and
WHEREAS the City Council finds that in holding special events,the public interest and the benefits
derived therefrom outweigh the temporary public inconvenience; and
WHEREAS the City Council has enacted Ordinance #1310 authorizing temporary suspension of
regulatory ordinances.
NOW,THEREFORE, BE IT RESOLVED by the City Council of the City of Palm Springs,California,
as follows:
Section 1. A. That the Palm Springs Rocktoberfest Weekend is a special event beneficial
to the community and its visitor-oriented economy.
B. That the dates of the 2003 Palm Springs Rocktoberfest Weekend are from
September 26 through September 28.
C. That the Palm Springs Bureau of Tourism is the event promoter, along with
their construction and concession personnel and staff.
D. That the venue of the Palm Springs Rocktoberfest Weekend is Palm
Canyon Drive in the Central Business District.
Section 2. That the following ordinances are hereby temporarily suspended for the special
event designated in Section 1 above: Sign Ordinance, Zoning Ordinance, and
Noise Ordinance.
Section 3. That the regulatory ordinances designated in Section 2 above shall remain in full
force and effect except as to the event dates and persons or organizations as
designated in Section 1 above.
ADOPTED this 19`h day of March 2003.
AYES:
NOES:
ABSENT:
CITY OF PALM SPRINGS, CALIFORNIA
By
City Clerk City Manager
REVIEWED &APPROVED AS TO FORM