HomeMy WebLinkAbout6/18/2003 - STAFF REPORTS (2) DATE: June 11, 2003
TO: COMMUNITY REDEVELOPMENTAGENCY
FROM: DIRECTOR OF COMMUNITY AND ECONOMIC DEVELOPMENT
APPROVAL OF A CONTRACT FOR THE CONTINUATION OF
THE VILLAGE OF PALM SPRINGS DEVELOPMENT CENTER
RECOMMENDATION:
That the Agency approve an Agreement for Contract Services for Fiscal Year 2003-04
with Jerry Ogbum d/b/a REDAC2 for the continuation of the Village of Palm Springs
Development Center for an amount not to exceed$150,000.
BACKGROUND:
Jerry Ogburn has served as the Director of the Development Center since December,
1990 within the terms and conditions of an annual "Agreement for Contract Services".
The initial annual "Contract Sum" relative to total compensation for these services was
$135,000. Approximately a year later, this was decreased to $128,000 per year in
response to a comprehensive City Council effort to reduce upper management staff
compensation. Subsequently, staff compensation reductions were restored, but no
compensation adjustments were made to this contract until June, 1998 when the initial
annual "Contract Sum" of $135,000 was restored within the Fiscal Year 1998-99
Agreement. The FY 1999-2000 Agreement provided for a "Contract Sum" of $140,000,
and this amount was continued for the FY 2000-01 Agreement. In anticipation of
projected increases in Development Center operating costs and direct expenses for FY
2001-02, a "Contract Sum" of $144,000 was approved by City Council. For Fiscal Year
2002-03 as well as 2003-04, a "Contract Sum" of $150,000 has been budgeted by the
Community Redevelopment Agency. This is only $15,000 more per year than the initial
contract amount of$135,000 in 1991-92.
Mr. Ogburn works out of the Development Center located at 109 South Indian Canyon
Drive. His primary responsibilities during the past year have been to: supervise the
implementation of ongoing improvement projects throughout the Downtown and Uptown
areas; provide technical assistance to property owners in Downtown and Uptown in
renovating properties as well as helping to secure tenants to fill vacancies; manage CRA-
owned properties, including buildings and parking facilities; act as Manager of Main
Street-Palm Springs and the Uptown Palm Springs Association; manage the weekly
VillageFest; and serve as Project Manager for Merged Project Area Number One in Palm
Springs. For the ninth consecutive fiscal year, Jerry Ogburn has provided technical
assistance to more than thirty property owners and new/ expanding businesses located
in his area of responsibility. With his involvement as Manager, VillageFest continues to be
a popular and attractive street fair in Downtown Palm Springs. Attachments to this report
detail the Scope of Services, Schedule of Performance and Annual Contract Budget for
this work program. The totaJcost fthis program for Fiscal Year 2003-04 is $150,000,
with this amount to come fromdevelopment Project Funds of the Annual Budget for
the velop t Agency.
JO RA MON , irectorofCCoom�rr��radvridEconomicDevelopment APPROVED- .� � cs x- C �a �
City Manage
ATTACHMENTS Contract REVIEWED BY DEPT. OF FINANCE
Resolution
EXHIBIT'B":
SCOPE OF SERVICES
FY 2003-04
The Development Center began during the middle of Fiscal Year 1990-91. Thus, this
agreement marks the start of the thirteenth year of progress in the Palm Canyon Drive-
Indian Canyon Drive commercial corridor through the heart of Palm Springs as a result of
this annualized program. The intent of this year's agreement is to further establish the
basis for a planned program to continue and expand upon this progress within this
corridor.
The purpose of this overall Work Program is to provide a cohesive economic development
strategy and direction for specific areas within Merged Project Area No. 1 within the City
of Palm Springs. These areas, in combination, form a north-south corridor centered on
Palm Canyon Drive and Indian Canyon Drive and well as the east-west Tahquitz Canyon
Way corridor between Indian Canyon and Caballeros.. Historically, these corridors have
functioned as the primary commercial and business spine of the community. The Mission
Statement which is to guide this overall effort is stated as follows:
"Provide a cohesive, consensus building partnership among project area and
community interest groups in order to implement specific programs and
projects which will strengthen the economic base of the community in a timely
and efficient manner."
Economic development activities will focus upon marketing and patron awareness,
business retention and expansion, and special events and attractions. Physical
development emphasis will be placed on property maintenance and upgrades,
redevelopment and new construction.
With this overview, the specific Task Descriptions included within this Scope of Services
for Fiscal Year 2003-04 are presented as follows:
Task 01: Manager for Merged Project Area Number One
Within this task, the Contractor will provide overall Project Area planning, programming
and management services for the Merged Project Area No 1 as identified in Exhibit"A" of
this Agreement. This is to include monitoring and updating of the Redevelopment Plans for
this area as required as well as tracking the financial status of this area. In addition to
the Central Business District Project Area, the Contractor will include the first tier of
parcels on the east side of Indian Canyon Drive between Alejo Road on the north and
Ramon Road on the south. Other relevant subareas included within the scope of this
Agreement include: North Palm Canyon; South Palm Canyon; Oasis; and Tahquitz Canyon
Way Corridor in Section 14. Close coordination will also be maintained with the CRA staff
and/or consultants in regard to low and moderate income housing issues and projects in
the Project Area.
C ��
Exhibit"B"
2003-04
Page Two
Task 02: Manager of Mainstreet- Palm Springs
The Contractor is to provide the necessary technical and administrative services to the
Mainstreet-Palm Springs Board of Directors and Technical Advisory Committee per the
Mainstreet annual work program. This includes, but is not limited to, the following:
preparation of an annual work program; preparation and distribution of Agendas for
monthly Board meetings; preparation of draft minutes of all meetings and circulation for
review by the Board Secretary; supervision of all marketing efforts ("Share the Legend"
Campaign) and special events sponsored by Mainstreet; recruitment of Mainstreet
Corporate Sponsors, and the provision of office administration services, equipment and
supplies to support the Mainstreet organization. The results of this work task will be
documented in the minutes of each monthly meeting of the Mainstreet Board of Directors.
The work within this task is to be limited to the Central Business District plus the first tier
of parcels on the east side of Indian Canyon Drive between Alejo Road on the north and
Ramon Road on the south.
Task 03: Manager of Uptown Palm Springs Association (Heritage District)
The Contractor will provide the necessary technical and administrative services to the
Board of Directors of the Uptown Palm Springs Association (UPSA) within this task. This
includes, but is not limited to, the following: preparation of a mission statement and
annual work program; preparation of notes relevant to all meetings; supervision of all
marketing efforts ("Share the Legend" Campaign) and special events involving UPSA; and
the provision of necessary office administration services, equipment and supplies to
support the Uptown Association. The results of this work task will be documented in the
notes covering each UPSA meeting. One key activity within this task will be the
continued marketing of the "Heritage Galleries and Antique District' within the Uptown
area through the "Share the Legend" campaign). Also, emphasis will be placed on
implementing "Recapture Our Neighborhoods" priorities established by the Uptown Board
as well as various improvements projects identified for this area in the Agency budget,
including ongoing Frances Stevens Park improvements and decorative lighting/ gateway
monumentation projects. Technical assistance will also be provided for the "First Friday"
event.
Task 04: Business Development& Expansion Program
Within this task, the Contractor will provide technical assistance in order to facilitate the
retention and expansion of existing businesses as well as the attraction of businesses to
the Project Area. Active contact and response emphasis will be placed upon business
retention and expansion as well as the recruitment of specific target businesses to Palm
Springs. Technical services are to include: creation of marketing materials; creation and
updating of available sites/ building space inventory; site and building selection
assistance; expediting of processing for City approvals; design and site planning
assistance; and preliminary marketing programs for new businesses. Property owners
and/or their designated agents within the area will be included within an ongoing
networking program to fill vacancies with viable tenants, and coordinating this program
with a property upgrade program. Emphasis will be upon preparing and implementing a
retail attraction and expansion program focused upon anchor tenants ("Share the
Legend" campaign).
cf� .Q - 3
Exhibit B
2003-04
Page Three
Task 05: Management of Agency and City Owned Properties
The Contractor shall manage all Agency owned properties within the Project Area, most
notably the Plaza Theatre and the "Fabulous Palm Springs Follies", including supervision
of tenant leases, management of property maintenance and approved renovation
activities, as well as the disposition of CRA-designated properties. This will also include
supervision of City owned properties such as Frances Stevens Park, related to Palm
Canyon Theatre and Desert Art Center, and to The Village Green including the 1930's
General Store Museum.
Task 06: Targeted Economic Development Projects
Within this task, the Contractor will work to implement the following special assignments
within the context of this overall work effort: Uptown Lighting Program and Streetscape
Improvements on Palm Canyon Drive; master plan and development program for the
Frances Stevens Fine Arts Academy; continuation and update of Downtown Marketing
Brochure and Fact Sheet Program; continuation and update of Uptown Marketing
Brochure and Fact Sheet Program; coordination of the revitalization process for the
Desert Fashion Plaza; and site development plans/fact sheets for up to nine (9) Catalyst
Projects within the Project Area. Initially defined catalyst projects include:
• East Tahquitz Canyon Way Lighting/Phase Two
•Calle Encilia Streetscape/Diagonal Parking
•Arenas Road Streetscape/Diagonal Parking/Phase Two
•Desert Fashion Plaza Streetscape/Parallel Parking
•Andreas Road Streetscape Connecting the Convention Center to Downtown
•Catholic Church Parking Lot and Las Palmas Greenway
• Heritage District/"First Friday" Gateway Banner Arch
•Uptown Gateway Monument
•Via Altamira Streetscape at Indian Manor/Ballantine's Inn/Palm Springs Club
Task 07: Management of VillageFest
The Contractor shall provide ongoing services as VillageFest Manager for this weekly
event in Downtown Palm Springs per the provisions of the"VillageFest Business Plan for
FY 1994-95" as presented to City Council on May 25, 1994. Within this task, the
Contractor will work with the VillageFest Board and supervise the VillageFest
Coordinator and all other staff assigned by the City to manage this event per the
provisions of the Business Plan.
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EXHIBIT"C"
SCHEDULE OF PERFORMANCE
FY 2003-04
WORK PROGRAM TASK TASK COST
01: Project Manager for Merged Project Area Number One $15,000
200 hours
(10%)
02: Manager of Mainstreet-Palm Springs $30,000
400 hours
(20%)
03: Manager of Uptown Palm Springs Association $30,000
400 hours
(20%)
04: Business Development and Expansion Program $30,000
400 hours
(20%)
05: Management of Agency-Owned Properties $7,500
100 hours
(5%)
06: Targeted Economic Development Projects $37,500
500 hours
(25%)
07: Management of VillageFest ...No Compensation...
TOTAL WORK PROGRAM: $150,000
2000 hours
(100%)
EXHIBIT V':
ANNUAL CONTRACT BUDGET FOR FY 2003-04
Personnel Salaries
*Director/Manager $109,000
*Administrative Assistant(0.20 FTE) $8,400
Employee Fringe Benefits
*Life Insurance/Retirement $6,800
*Health/Disability Insurance $3,600
*FICA, Medicare, Unemployment and Disability $8,900
Office Equipment and Supplies $8,800
(allowance for purchase of computer equipment and supplies,
automobile lease, long distance telephone charges and related overhead)
General Operating Expenses
*Liability Insurance $1,000
*Accounting and Legal Fees $2,000
*Automobile Insurance $1,500
TOTAL ANNUAL BUDGET: $150,000
RESOLUTION NO.
OF THE COMMUNITY REDEVELOPMENT AGENCY OF THE
CITY OF PALM SPRINGS, CALIFORNIA, APPROVING A
CONTRACT WITH JERRY OGBURN, DB/A REDAC2 FOR
FISCAL YEAR 2003-2004 IN THE AMOUNT OF $150,000
FOR THE CONTINUATION OF THE VILLAGE OF PALM
SPRINGS DEVELOPMENT CENTER.
BE IT RESOLVED BY THE COMMUNITY REDEVELOPMENT AGENCY of the City of Palm
Springs, California, that a Contract for Services with Jerry Ogburn, d/b/a REDAC2 for
the continuation of the Village of Palm Springs Development Center in the downtown
core is approved, and the Executive Director or his designee is authorized to sign any
documents related to the Contract.
ADOPTED this day of ,2003.
AYES:
NOES:
ABSENT:
ABSTAIN:
ATTEST: COMMUNITY REDEVELOPMENT AGENCY
By
Assistant Secretary Executive Director
REVIEWED&APPROVED
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