HomeMy WebLinkAbout2/4/2004 - STAFF REPORTS (19) tiO PALM Spey .
City of Palm Springs
Office of the Assistant City Manager
C'441FOR"�� MEMORANDUM
Date: February 03, 2004
To: City Council
From: Troy Butzlaff, Assistant City Manage
Via: David Ready, City Manager
Subject: 2004 Miss Teen USA Pageant—Agenda Item #17—Additional Material
Attached please find a request from Mr. Duane Rohrbaugh, General Manager, Wyndham Palm
Springs Hotel, requesting City sponsorship of the 2004 Miss Teen USA Pageant which is
scheduled to take place in August.
If you have any questions, please do not hesitate to call me. Thank you.
cc: Patricia A. Sanders, City Clerk
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0 WYNDHAfA PALM SPRINGS HOTEL
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January 29, 2004 4 FM 3 ?004
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Re: 2004 Miss Teen USA CL.-
Mr. Mayor and Members of City Council:
This past August, the Miss Universe Organization, in conjunction with Donald J. Trump
Productions and NBC Television expressed their interest to the hospitality community of
Palm Springs with the opportunity to host the 2003 Miss Teen USA Pageant.
Recognizing the media potential of this event, the hotels and attractions of Palm Springs
embraced the offer and extended over $200,000 of in kind contributions to ensure our
destination was selected by the promoter. This city also participated by providing the
convention center.
This event proved to exceed our expectations. It brought an estimated 3,000 room
nights. In terms of publicity, Palm Springs received nine minutes of prime time media
exposure, televised on nationally and internationally to over sixty countries; valued at
$3.8 million.
This year, the Miss Universe Organization; parent company of Miss Teen USA, is
requiring a "site fee" to cover production costs. The fee is generally in the range of
$200,000 to $500,000 and cities across America are willing to subsidize this amount to
ensure their destination is prominently exhibited on national and international television.
Once again, the hospitality community is willing to donate the same amount of"in kind"
contributions as last year; over$200,000 complimentary room nights, food & beverage,
meeting space, etc. Additionally in 2004, each contracted hotel will give $20.00 per room
night to the Miss Universe Organization for an estimated amount of$30,000 for a total
donation of$230,000. This event is planned to take place in August 2004 and show the
activities of our city in a very positive light.
However, the $230,000 committed by the hospitality community is not sufficient.
Therefore, we are respectfully requesting an additional $75,000 from the city of Palm
Springs. This small contribution by the city will ensure our destination is selected and
once more receive national and international television exposure to promote the
wonderful attractions our city has to offer.
I look forward to presenting this opportunity in person and answer any questions you
may have about this uniquely beneficial opportunity for Palm Springs.
Sincerely _-__. :
Duane Rohrb gh
General Manager _ 7�
868 Qui�<ni VVay + Pnim Springs. �/A 9P62 + 7b0-31_'-600p o Faa, 760-37_'-5,351 e Saks. -o0-3Z i-0130
MISS TEEN USA on NBC !
• Highlights from NBC's premiere broadcast of Miss Teen USA on August 12, 2003:
• Despite airing in an earlier time period, the 2003 broadcast of Miss Teen USA
out-delivered last year's CBS broadcast by:
— 21% among Teens 12-17 (2.3 vs. 1 .9) p�
IG
- 13% among Total Viewers (7.1 million vs. 6.3 million)
• The 2003 broadcast was also the second most-watched "Miss Teen USA" .
coverage in four years among total viewers, since 1999
• The 2003 Miss Teen USA broadcast versus its 8-1 Opm network competition
averages: s
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❑ Miss Teen USA ❑ CBS ❑ ABC ❑ FOX "
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4MISS TEEN USA on NRCI
• Highlights from NBC's premiere broadcast of Miss Teen USA on August 12, 2003:
( • Despite airing in an earlier time period, the 2003 broadcast of Miss Teen USA
out-delivered last year's CBS broadcast by:
— 21% among Teens 12-17 (2.3 vs. 1 .9)
— 13% among Total Viewers (7.1 million vs. 6.3 million)
• The 2003 broadcast was also the second most-watched "Miss Teen USA"
coverage in four years among total viewers, since 1999
• The 2003 Miss Teen USA broadcast versus its 8-1 Opm network competition
averages:
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Miss Teen USA ❑ CBS 11 ABC 11FOX _
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2003 MISS TEEN USA PAGEANT
LOCAL ECONOMIC IMPACT
Palm Springs, CA
EXPENSE ITEMS DETAIL Estimate Notes
LOCAL LABOR Local Staging Crew&Labor $155,000 Estimate
MEALS AND EVENTS
DELEGATE MEALS&EVENTS Paid meals and special events(excludes value of sponsored meals) $66,000
JUDGES EVENTS&MEALS Paid meals,receptions and incidental expenses $15,500
CORONATION BALL Includes F&B,entertainment and decorations $45,000
MISS UNIVERSE EVENTS Includes State Director Dinner, Crew Party and Craft Service $12,000
$138.500
HOTEL ROOMS Paid Hotel Rooms-Includes Taxes(excludes value of Bartered Rooms) $77,000 Waiting for final invoices
PER DIEM Per Diem given to Staff for meals in Palm Springs $75,000 Paid
EQUIPMENT&LABOR Local Equipment rentals and purchases for production $57,000 Estimate
LOCAL SECURITY Private Security and Municipal Police $35,000
SURVEY TRIPS Pre-pageant survey costs including hotel,meals,etc. $18,000
GROUND TRANSPORTATION Includes Delegate Buses, Rental Cars and Transportation for Judges $15,000
MISCELLANEOUS Includes Delegate Laundry Service,expendables,etc. $20,000 Estimate
TOTAL ESTIMATED LOCAL COSTS(Miss Universe Org.Only) $590,500
Note:Worksheet provided by Miss Universe Organization