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HomeMy WebLinkAbout3/17/2004 - STAFF REPORTS (26) Date: March 17, 2004 To: City Council From: Director of Planning & Zoning TAXI-CAB COMMERCIAL SIGNAGE-CITY COUNCIL INITIATION OF ZONING ORDINANCE TEXT AMENDMENT TO ALLOW COMMERCIAL ADVERTISING ON TAXI-CABS. RECOMMENDATION: That the City Council consider adopting the attached Resolution initiating proceedings to amend the Zoning Ordinance to delete the current prohibition of commercial advertising on taxi-cabs, and to develop a revised Ordinance which provides regulations to permit commercial advertising on taxi-cabs. BACKGROUND: At its February 20, 2004, Study Session, the issue of commercial advertising on taxi-cabs was discussed. Discussion included the economic benefits to the taxi-cab industry, Sunline Transit taxi- cab regulations, community aesthetics, and the general effect upon the City. At the conclusion of discussions, the City Council consensus was to place this item on a City Council meeting agenda for consideration. Pursuant to Section 94.07.01 Zoning Ordinance Amendment,the City Council may initiate proceedings to amend the Zoning Ordinance by Motion (Resolution) and then submit the matter to the Planning Commission for public hearings. If the Resolution is adopted,the Zoning Ordinance requires that the staff study the proposed Amendment and provide information necessary to assure action is consistent with the intent of the Zoning Ordinance and the General Plan, and then to report its findings to the Planning Commission. A copy of the Zoning Ordinance Amendment requirements is attached. By adopting the attached Resolution, the Zoning Text Amendment process will be initiated. The City Council may want to provide specific direction regarding commercial advertising on taxi-cabs. If the Resolution is adopted, the matter will be referred to staff and the Planning Commission. Amending the Zoning Ordinance requires the following steps: 1. Draft Ordinance research and preparation 2. Planning Commission Study Session 3. Preparation of environmental documents pursuant to California Environmental Quality Act 4. Planning Commission Public Hearing 5. City Council Public Hearing - first and second readings 6. Amended ordinance takes effect 30 days after second reading. e �4nv;_ DOUGLAS R! V NS Director of Planning &Zoning City Manager Attachments: 1. Section 93.20.10.C.4 a-e - Palm Springs Zoning Ordinance 2. Section 94.07.01 - Palm Springs Zoning Ordinance 3. Resolution 93.20.10 C. Other. I. Signs for Public and Quasi-Public Uses.Directional and public convenience signs for public and quasi-public uses may be permitted on public property.The design must conform to standard directional sign specifications promul- gated by the director of planning and building and approved by the planning commission. The total number of signs allowed shall be based on the minimum number necessary for adequate public identification as determined by the direc- tor of planning and building. 2. Color of Signs. All signs regulated by this section shall contain no more than four(4)colors.Black and white shall be considered as colors. Logos, in which text does not comprise an area greater than seventy-five (75) percent, may contain no more than six(6)colors such that the total number of colors of the sign of which the logo is a part shall not exceed six(6). 3. Signs on Awnings,etc.Painted, nonilluminated or indirectly lighted signs may be permitted on the boarders of marquees, canopies, awnings,umbrellas or similar structures or attachments if located and erected in a manner satisfac- tory to the director of planning and building.Such signs shall be included in the total authorized sign area, 4. Signs on Vehicles. No person shall drive,operate, move in or along,or park on any street or on public or pri- vate property, any truck,trailer, carriage, wagon,sled or other vehicle on which is attached or maintained any sign dis- playing any commercial or noncommercial advertising matter for the sole or primary purpose of displaying such adver- tising matter,which is declared to be a nuisance and a violation of this section,except for the following: a. The driving, operation and movement of vehicles displaying political campaign advertisements for candidates for public office and ballot measures;provided,the same is not otherwise prohibited by this section; b. The identification of a business enterprise upon a vehicle used primarily for the purpose of and in the usual business of the owner for transporting or servicing goods or persons for commercial or other business purposes; pro- vided that, the identification is painted on or otherwise affixed so as not to project from the unusual profile of the vehi- cle; C. The incidental display of noncommercial stickers,plates, license plate brackets, and the like; or of customary small identifications on license plat brackets or elsewhere, of vehicle manufacturers, models or types of vehicles, or dealers or entities from whom vehicles bearing the same were purchased or otherwise obtained; d. A single isolated movement of a sign or sign equipment or materials from one (1)place to another within the city; e. Vehicles located on construction sites that are directly involved with ongoing construction. The parking of any such vehicle on any street or on public or private property, or the movement of any such vehicle in and along any street for the sole or primary purpose of displaying advertising matter is declared to be a nuisance and a violation of this sec- tion. 5. Multiple Frontage Lots.All sign areas allowed in this section shall be allowed on each street frontage of a muI- tiple frontage lot;provided that,the same use of the property extends through from street to street.Consolidation of sign areas permitted on each frontage to one (1) sign is prohibited. Total sign areas as established elsewhere in this section shall supersede this item. 6. Exposed-Tube Neon, Fibre Optics and Other High-Intensity Signs. The design and placement of neon, fibre optic and other high-intensity signs shall be subject to the following provisions: a. The use of such signs shall be limited to main signs and customer convenience signs. Prefabricated signs are prohibited except for customer signs;customer convenience signs shall be limited to a single color. b. Neon, fibre optics and other high-intensity signs which exhibit glare and high contrast with their surroundings are discouraged.Additional lighting may be required to adjust the ambient light background of the proposal. C. The number, locations and overall impact of pre-existing neon, fibre optics and other high-intensity signs shall be considered in judging the appropriateness of proposed signs. d. All tubing, conduit, transformers and other paraphernalia not part of the actual sign face shall be concealed from view. e. All neon, fibre optic and other high-intensity signs shall be installed with solid state transformer dimmers, The intensity level of all such signs shall be reviewed in place and adjusted to appear at a level consistent with other lighted signs in the vicinity. (Ord. 1538 (part), 1996; Ord. 1422, 1992; Ord. 1418 (part), 1992; Ord. 1354 (part), 1990; Ord. 1294(part), 1988) f'� 94.07.01 Zoning ordinance text amendment. Any amendment to the text of this Zoning Code which imposes any regulation not theretofore imposed or removes or modifies any such regulation theretofore imposed shall be made according to the following procedure: A. Procedure. 1. Initiation. a. The planning commission may initiate proceedings by motion and then hold public hearings and make a rec- ommendation as provided below. b. The city council may initiate proceedings by motion and then submit the matter to the commission for public hearings. 2. Staff Investigation. The planning department shall study the proposed Zoning Code amendment and shall pro- vide information necessary to assure action consistent with the intent of this Zoning Code and the general plan and shall report the findings to the commission. 3. Notice of Commission Public Hearing. a. (Deleted by Ord. 1553). b. Notice of the required public hearings shall contain the time and place of the hearing and the general purpose of proposed amendment. G. Publication. Notice shall be published in a newspaper of general circulation in the city not less than ten (10) days before the date set for the hearing. 4. Commission Public Hearing,Recommendation and Notice Thereof. a. The commission shall, not less than ten (10) days nor more than thirty (30) days after the publication of the legal notice of a public hearing on an ordinance amendment,hold the public hearing. b. Within thirty(30)days after the conclusion of the public hearing,the commission shall file its recommendation with the council,together with a report of findings,hearings and other supporting data. 5. Council Public Hearing Date and Notice. a. The hearing date shall be set by the city clerk for not more than thirty (30) days after the filing of the commis- sion's recommendation. b. The council may adopt by ordinance the amendment recommended by the commission after holding at least one (1) public hearing thereon. The council may modify the amendment recommended by the commission; provided, the proposed modification has been referred back to the planning commission for a report, pursuant to the subsection (A)(5)(c)of this section. C. The commission shall review the changes proposed and referred to it by the council and shall report its recom- mendation back to the city council, the report to be filed with the council not more than forty(40)days after the referral by the council.(Ord. 1553 (part), 1998; Ord. 1294(part), 1988) a �h�- 3 RESOLUTION NO. OF THE CITY COUNCIL OF THE CITY OF PALM SPRINGS, CALIFORNIA, INITIATING A ZONING TEXT AMENDMENT TO ALLOW COMMERCIAL ADVERTISING ON TAXI-CABS CITY-WIDE. WHEREAS,the City Council,at its February 20,2004,Study Session,discussed the issues dealing with commercial advertising on taxi-cabs and the City's current prohibition of commercial advertising on taxi-cabs; and WHEREAS, the City Council has expressed an interest in modifying current Zoning Ordinance provisions regarding commercial advertising on taxi-cabs; and WHEREAS, Section 93.20.10.C.4.a-e of the Palm Springs Zoning Ordinance prohibits commercial advertising on vehicles including taxi-cabs; and WHEREAS, Section 94.07.01 of the Palm Springs Zoning Ordinance provides provisions for the City Council to initiate proceedings to amend the Zoning Ordinance and submit the matter to the Planning Commission. NOW,THEREFORE, BE IT RESOLVED thatthe City Council of the City of Palm Springs,California does hereby initiate proceedingsto study,evaluate,and consider amendments to the Palm Springs Zoning Ordinance to allow commercial advertising on taxi-cabs City-wide. ADOPTED this day of 2004. AYES: NOES: ABSENT: ABSTENTIONS: ATTEST: CITY OF PALM SPRINGS City Clerk p� Mayor Reviewed and approved: � "�