HomeMy WebLinkAbout7/7/2004 - STAFF REPORTS (27) 41-725 Cook Street
Palm Desert, CA 92211
Tel 760-674-2225
Fax 760-340-2384
-41P TIME WARNERCABLE
June 3, 2004
The Honorable Ron Oden
City of Palm Springs
3200 E. Tahquitz Canyon Way
Palm Springs, CA 92262
Dear Mayor Oden:
Time Warner Cable would be honored to participate in recognizing our veterans by
becoming a sponsor of the 2004 Palm Springs Veterans Day Parade. As I have
outlined in the enclosed Letter Agreement, Time Warner proposes to contribute $2,500
in cash and over $22,000 of in-kind donations including filming the parade for P fk
rebroadcast on Time Warner TV10. If this meets with your approval, please sign the
Agreement and return it to my attention.
We at Time Warner look forward to working with you and your staff to make this a
memorable occasion. If you have any questions, please do not hesitate to contact me
at 674-5377 or via e-mail at kathi.jacobs@twcable.com.
Sincerely,
athi Jacobs
Director, Government & Community Relations
Enc.
41-725 Cook Street
Patin Desert, CA 92211
Tel 760-340-2225
Fax 760-340-2384
TIME WARNER
CABLE
June 3, 2004
LETER OF AGREEMENT
The following shall serve as a letter of agreement between Time Warner Cable and The City of Palm
Springs RE: The 2004 Veteran's Day Parade.Time Warner Cable and The City of Palm Springs agree to
the following terms and conditions:
1. Time Warner Cable agrees to provide The City of Palm Springs with sponsorship valued at$25,100
dollars. Sponsorship will be given in the form of$2,500 cash and $22,600 of in-kind donations. The in-kind
donations include:
• Time Warner Cable will air your 30 second PSA promoting The 2004 Palm Springs
Veteran's Day Parade across our cable networks at least 200 times prior to your event.
*We must receive your PSA three weeks prior to your event to ensure the agreed number
of airings. Value: $10,000.
• Time Warner Cable will air your 30 second PSA promoting The 2004 Palm Springs
Veteran's Day Parade on local channel 10, and Los Angeles cross channels 4, 7, and 20
at least 80 times prior to your event. *We must receive your PSA three weeks prior to
your event to ensure the agreed number of airings. Value: $2,800.
• Time Warner Cable will film The 2004 Palm Springs Veteran's Day Parade, and air an
hour-long parade show on Time Warner Cable channel 10 at least 4 times following the
event. Value: $8,500.
• Time Warner Cable will air your event flyer on our TV 10 Community Bulletin Board for
a minimum of two weeks prior to your event. *Please create your flyer in MS PowerPoint
and email it to tom.sn der(a twcable.com three weeks prior to your event. Value: $800.
• Time Warner Cable will provide a link from our website to the City of Palm Springs'
Veteran's Day Parade web page. *Please email the appropriate web address to
tom.snvder@tweable.com three weeks prior to your event.Value: $500.
2. The City of Palm Springs will recognize Time Warner Cable as a sponsor of this community project.
Sponsorship recognition will be given in public service announcements,print ads,radio ads,television ads
(if created), and whenever and wherever sponsors of equal status are mentioned. Time Warner Cable will
also receive four seats on the Review Stand, and an invitation to the"Green Room"reception held prior to
the parade.
Time Warner Cable is pleased to sponsor this important community event. We thank you for the
opportunity to contribute.
Much appreciation,
Kathi Jac
Director of Government and Public Affairs
Time Warner Cable
Approved by, The City of P prings
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