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SMG Annual Update
To Palm Springs City Council
February 27, 2008
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`_•Y�rn.•�' mC.�""=1AI�1't 3. :!a1RWWlF. —__.__.._. _SIVIG = Organizational Structure
Executive Director
Director of Facilities Director of Visitor Services Director of Sales Director of Tourism
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Finance/Acctg Building Event Services Guest Services Director Destination/Leisure
Services& of Tourism Sales Marketing
Safety
Convention Sales Convention
Marketing
Advertising Sales
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SMG = organizational Structure
Integration of Bureau of Tourism and PSCC to align
efforts along the following areas :
Sales (Leisure and Convention) R. Leson
Marketing (Leisure and Convention) M .J . Ginther
Visitor/Guest Experience previously P. Madison
Facilities Operation & Support M . Miner
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Visitor Information Center
Guest services staff cross-trained between
Visitor Information Center and Convention Center
Implemented visitor demographic survey
(656 surveys completed since Sept. 2007)
Hotel Familiarization Program Implemented
(59 Properties visited so far)
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SIVIG Corporate Initiatives
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Corporate Initiatives
Sales Training ('08 & '09)
This sales training program is provided to all SMG sales people
throughout the country in partnership with the College of Charleston and
K'nect Training.
Customer Service Training `05 & '07
Customer Service Training is conducted for all SMG colleagues every
two years throughout the company and uses interactive localized
training to engage employees.
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SMG Advertising Co-ops
Trade Show-Executive.- (74% Savings)
■"SMG Family Tree" inserts
-SMG corporate insert sponsorship
-Online position in new interactive TSE web site program
-One-third column ad listing all SMG venues
■Value-Added print and online components
Tradeshow Week - (57% Savings)
■Full page in 2008 Guide to SMG Managed Facilities (formatted issues)
■One Cover Billboard
■One e-Week Leader board or Skyscraper ad depending on availability —
■Ability to purchase additional cover billboard/e-Week leader board ads at
combined discounted rate of $1 ,175.
Customized Mailing List from TSW Research (Deliverable October 2008)
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International Association of Exhibitions „ "
& Events (IAEE) Expo! Expo!
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December 2008
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Meeting Professional International
World Education Conference -
August 2008
Other tradeshows are available for
participation but we partner with the
CVA and local hotels on these.
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Returning Groups - Recently Signed for Future Years
Association for Laboratory Automation — January 2008-2013 4,500 RNs per program
CA Association for the gifted — March 2011 1 ,851 RNs per program
Computer Using Educators — March 2008-2012 3,114 RNs per program
Environmental Systems Research, Inc. — March 2008-2009 1 ,760 RNs per program
Aircraft Owners & Pilots Association — October 2012 (Pending) 4,717 RNs per program
CA Mathematics Council - November booked through 2012 1 ,731 RNs per program
World Waterpark Association — October 2011 and 2015 1 ,577 RNs per program
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Recent Notable New Business - Under Contract or
Pending
American Urogynecological Society — October 2006 1 ,724 RNs
United Fresh Produce Association — April 2007 1 ,562 RNs
San Diego County Office of Education -- May 2008 1 ,372 RNs
Intelligent Transportation Society — May 2007 2,412 RNs
National Federation of Republican Women — September 2007 2,493 RNs
National Minority AIDS Council — November 2007 3,769 RNs
Land O' Lakes/Purina Retail Solutions — Feb. 2008, 2010 (Pending) 1 ,405 RNs
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Client Satisfaction Ratings
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Incentive Funding for Convention Groups Summary
Beginning Balance $135,000
Pending Sub-Total ($10,000)
Program Total Accepted or Paid ($54,930)
Funds Available $70,070
Funding has been offered to seven additional groups that did not end up accepting
the offer or chose another destination.
Groups participating in this program represented an estimated 19,760 room nights.
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Buddha Board Marketing Initiative
RFP's Received and Responded to:
Grou Name Peak Rooms Total RNs
College Media Advisers, Inc, (Oct. 2011) 750 2,757
National Agricultural Aviation Association (December 2009 or 2010 ) 500 1,850
Global Event Services June 2008 (Lost — not enough Hotel Rooms) 1,400 3,100
Global Event Services (October 2008) 1,400 3,100
American College Of Emergency Physicians, CA Chapter (May 2009) 700 2,500
(Lost — Wanted more hotel rooms of high quality)
TOTAL 135307
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Palm Springs International Film Festival FAM
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2007 Palm Springs International Film Festival FAM - Summary
This FAM trip included 8 meeting planners and representatives from 7 meeting
publications.
Room Nights Represented by Meeting Planners: 13J84
Room Nights Booked from Meeting Planners Attending: 61292
Meeting publications represented by the following FAM attendees:
Tim Schneider, Editor, Association News Magazine
Hil Anderson, Senior Editor, Tradeshow Executive Magazine
Tom Isler, Associate Editor, Meetings & Conventions Magazine
Marin Bright, Founder/Publisher/Editorial Director, Smart Meetings Magazine
Michael Pinchera, Associate Editor, The Meeting Professional Magazine
Michael Hart, Editor in Chief, Tradeshow Week Magazine
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Sales Results
Contracts signed within each ,year for all future years
. 101 % Increase from 2005 to 2007
2005 2006 2007
44,000 79,000 929000
Room Nights
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Future Bookings
Bookings for upcoming 3 year period :
2005 : 170 , 656 Room nights
2007 : 283 , 824 Room nights
( 166% Increase from groups holding space)
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Sales Summary
Contracts Signed : Up 101 % from '05 to '07
Groups Booked/Holding Space : Up 166% from
'05 to '07
Fam Participation : Up 317%
Media Impressions Generated '07 : 27,370 ,653
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Marketing Accomplishments
Leisure Segment
—Implemented key research findings
—Increased stakeholder input and involvement
—Expanded partnerships
—Improved website activity
—Quantified media involvement
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Key Target Markets
■ Outdoor Adventure Traveler
Sun Destination Traveler
■ Urban Sophisticate
■ LGBT Visitor
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Multi-Generational Families
Palm Springs has seen increasing interest
from families and this market segment, and
so we have incorporated this group as a
fifth target to reach these consumers
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Key Visitor Impressions
(Surveys are completed within approximately 30 days of their visit to Palm Springs)
Surveys have been completed for
3 out of 4 quarters , thus concluding the
first year of visitor impression surveys
Final surveys results due : May 2008
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Key Research Findings
Research indicated the need to strengthen our message in
these areas:
■ Palm Springs is in California
• The natural beauty of the area
■ The abundance and variety of activities
and special events
■ The unique accommodations
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Out-of-market promotional support through :
oTradeshows
■Website
■ Press Release Distribution
■ E-Mail Blasts
■ Broadcast and Print Interviews
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Nation
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SHoPS Vacation Rentals
D. G .T. G. Promoters
Main Street
Restaurant Association
Large Hotels
Tribe
Airport
At-large -- Timeshare
At-large -Attractions
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■ WestJet Sales Mission
■ National Tour Association
■ North American Journeys
■ Go West Summit
■ American Bus Association
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palm-springs.org (2006 - 2007)
Total Visitors
2006: 1 , 141 ,717
2007: 1 ,403,034
23% increase in total visitors
Total Unique Visitors
(A unique url address that has not been to palm-springs.org before)
2006: 5181573
2007: 5577399
7% increase in new visitors
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2007 Top Pages Viewed
Hotels & Resorts 299,764
Attractions 137,036
Dining Guide 1195779
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(2007)
Top three states that visit palm-springs.org
California 313,925
Virginia 94,696
Georgia 50,403
Top three countries that visit palm-springs.org
Canada 643546
UK 24,552
Germany 61611
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Journey TV - Video Ranking
Hip and Hot Palm Springs 31 .5%
Family Fun in Palm Springs 26.4%
Village Vibe in Palm Springs 15,0%
Sun-Kissed in Palm Springs 13.7%
Palm Springs LGBT Oasis 13.4%
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Minneapolis Travel Show
L.A. Times Travel Show
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Marketing Summary
• Completed Initial Research Project
• (Ongoing surveys completed by May)
• Created unity with branding identity
■ Continued established relationships with
tour operators
■ Increased Web Visitors by 23%
■ Generated over 120 million media
impressions in 2007 -
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