HomeMy WebLinkAbout7/21/2004 - STAFF REPORTS (2) DATE: July 21, 2004
TO: City Council
FROM: Director of Aviation
BRANDSTRATEGY
RECOMMENDATION:
That the City Council approve the contract with "BrandStrategy" and allow the City
Manager to enter into a contract with Duane Knapp to provide training under the
"One of a Kind" Experience Program in an amount not to exceed $30,000.
BACKGROUND:
For the last year, Airport Management and the Airport Commission have been
working together to further expand the Commission's PSP Customer Care Program.
Duane Knapp has been actively working with many valley-wide agencies and cities
under the Palm Springs Desert Resorts Convention & Visitors Authority's
BrandStrategy for local communities.
Palm Springs International Airport is faced with a unique challenge in integrating
itself into the fabric of this valley-wide BrandStrategy. With the challenges of security
regulations and increased passenger enplanements, the Airport plays a key role in
maintaining and improving upon the overall experience of passengers utilizing our
facilities. That experience must be a positive and worthwhile one, otherwise, that
passenger may choose to utilize the services of another Airport in the future. In a
rapidly growing and popular market such as ours, one passenger may, in fact,
represent several as visitors and residents may have the occasion to use the Airport
multiple times annually.
The Airport plays a very vital role in this valley-wide approach to our customers as
we often constitute, for many, the first and last impression of our resort area. The
Airport looks forward to a very unique opportunity to develop an effective and unique
"One of a Kind" Experience Program for all passengers traveling through our
facilities. This program will entail the training of both Department of Aviation staff as
well as those of our tenants, especially those front line employees interacting with
the traveling public and meeters & greeters on a regular basis.
The Airport Commission heard this item on April 7, 2004, and unanimously endorsed
working with Mr. Duane Knapp on the BrandStrategy program here at Palm Springs
International Airport. We now look to the City Council to recommend approval of the
contract.
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Richard S. Walsh, A.A.E.
Director of Aviation
APPROVED. r DP
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Attachments:
Minute Order
Contract Services Agreement
CITY OF PALM SPRINGS
CONTRACT SERVICES AGREEMENT FOR
BRANDSTRATEGY - "ONE OF A KIND" EXPERIENCE PROGRAM TRAINING
THIS CONTRACT SERVICES AGREEMENT (herein "Agreement') is made and
entered into this day of 1 , by and between the CITY OF
PALM SPRINGS, a municipal corporation (hereon "City") and (herein
"Contractor").
NOW, THEREFORE, the parties hereto agree as follows:
1.0 SERVICES OF CONTRACTOR
1.1 Scope of Services. In compliance with all of the terms and
conditions of this Agreement, the Contractor shall perform the work or services set forth
in the "Scope of Services" attached hereto as Exhibit "A" and incorporated herein by
reference. Contractor warrants that all work and services set forth in the Scope of
Services will be performed in a competent, professional and satisfactory manner.
1.2 Compliance With Caw. All work and services rendered hereunder
shall be provided in accordance with all ordinances, resolutions, statutes, rules, and
regulations of the City and any Federal, State or local governmental agency of
competent jurisdiction.
1.3 Licenses, Permits. Fees and Assessments. Contractor shall obtain
at its sole cost and expense such licenses, permits and approvals as may be required
by law for the performance of the services required by this Agreement.
2.0 COMPENSATION
2.1 Contract Sum. For the services rendered pursuant to this
Agreement, Contractor shall be compensated in accordance with the "Schedule of
Compensation" attached hereto as Exhibit "B" and incorporated herein by this
reference, but not exceeding the maximum contract amount of Dollars
($ ) ("Contract Sum").
2.2 Method of Payment. Provided that Contractor is not in default
under the terms of this Agreement, Contractor shall be paid as outlined Exhibit "B"
Schedule of Compensation.
H:IDATA\WP\BrandStrategy_DuaneKnapp.contract.wpd
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EXHIBIT "A"
SCOPE OF SERVICES
I. BrandPromise Development - BrandStrategy, Inc. In partnership with the Palm
Springs International Airport, will define and develop a promise that will deliver a
"One of a Kind" Experience.
II. Culturalization-Creates a customized Culturalization training guide to train all of the
Palm Springs International Airport employees and associates on how to deliver a
"One of a Kind" Experience.
III. Tenant Strategy - BrandStrategy, Inc., in partnership with the Palm Springs
International Airport, will develop an "experience" audit for all airport tenants
(airlines, retail, and food service organizations) to deliver exceptional products and
service for all visitors.
EXHIBIT "A"
EXHIBIT "B"
SCHEDULE OF COMPENSATION
For the services to be rendered by BrandStrategy, Inc. hereunder, Palm Springs
International Airport shall pay fees including the following:
I. Development of a BrandPromise $6,000
II. Culturalization Training Guide $12,000
III. Development of an "experience" audit for Airport Tenants $9,000
Expenses including, but not limited to, travel and related expenses incurred while
performing these services must receive prior approval from PSIA. BrandStrategy, Inc.
agrees that the total fees for professional services will not exceed $30,000, including
reimbursables, for execution of the scope of services entailed in this agreement.
J
EXHIBIT "B"
MINUTE ORDER NO. !
AUTHORIZING THE CITY MANAGER TO
ENTER INTO A CONTRACT WITH DUANE
KNAPP TO PROVIDE TRAINING UNDER THE
"ONE OFA KIND"EXPERIENCE PROGRAM IN
AN AMOUNT NOT TO EXCEED $30,000.
I HEREBY CERTIFY that this Minute Order, authorizing the
City Manager to enter into a contract with Duane Knapp to
provide training under the "One of a Kind" Experience
Program, in an amount not to exceed $30,000 was approved
by the City Council of the City of Palm Springs, California, in a
meeting thereof held on the 21" day of July, 2004.
PATRICIA A. SANDERS
City Clerk