HomeMy WebLinkAbout5/28/2008 - STAFF REPORTS - SS.1. r
Multi-Faceted Airport VISION:
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overview of In-Airport Advertising ,
May 2000 -..._•
PSP Airport Advertising Situation 1n �� What is the industry doing??
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PSP cufreney contmctz with a local firm,Advertising Npdplk,VA
Cleplaye,to manage In iaport advertising concessions Savanrmh,GA
in exchange fora peronm.,.of gross revenues.
Knoxville.TN
2007 fe ivita wine as follows- Fmzdo,LA
Advedlting gees,mvanua: S1597.3311San Anlpnlp,T%
•Not mvcnuesm Llry: 245,926 Rlchmond,VA
Other mAamrlox Include:
007odlvo-explom"next level"advudleing apgroachss •Akron•Canlpn,Columbus,Wilted,Tx,Dayton,betmlt
and avalb ble aptlona.
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s( 'SCnc al In-Airport Advertising Trends GPI, Gcncml In Airport Advertising Trends
tersButler,fewer but more newertul and hotter placed Incmasotl g0xlblllly lof managing advertl rqi:
advedlsemer s Use of"digital aremvoa"that allow:
Mon W idpnt use of Ilmlmd ep...(5-10 a&,m,me per Selection from large she's nhmdes
-cmlllnp uniti Nowdmah content on an ongoing basis
More modern,contemporary,and bigh-toch Imaging(content •Transition to seasonal messaging
gpddlsplays) Ea ler medic.of multiple adua6gem
Ilse al space to croale"mra.rt beautlflcatlon" Remda chnngl.,cf.rbmrkvl.desktop processing
olsplrys kept updated,creates slgoineam ymmitey Easiof editing and renew of coined via oloplrenie formal
Adwatlsing used to create ouOng piano Images-'sense or
place"
OS�Z�/td�g
Location: Baggage Claim Area
Examples e}Existing PSP Advertising
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Location: Baggage Claim Area T Location: Baggage Claim Arca
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u� Location- Baggage Claim Area Location: Baggage Claim Area
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..n� Location: Baggage Claim Area ? M Location- Bono Paulo Area
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Location: Bono Patio Area Location!
Bonoarn ,Concourse
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Location: Bono Concourse
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Examples of In-Airport Advertising and
Approaches
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Akron-Canton,CN Baggage Claim
_ Iieat Akron-Canon,CN Baggage Claim
Detroit Metro-McNamara Terminal(Courtesy of DTW) Detroit Metro-McNamara Terminal(Courtesy of DTW)
McNamara Torminal-Conwu ucA
LED Screen 's^ '' ^m•,
�•+�7+� ,� Mill amuinTerminal-CencaureeA b',u 1-
'� Flight lnfolmallon Dleplay(FIDS) {
Monlbre
McNamara Terminal-Tlveugnoul
' Conmurse:A,D6C McNamara Terminal-ConcourseA
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Plasma Screen LEO$er,,n
Dmmlt Mrtro•McNamam Tnminal 0.1t Mitre•McNamma blminal
Y- M nPCcrmbPl-Imcrnaml
Mv l' f..± .MFdGN����,-•Y"""1" ""W T" '1
�1r'YMyl
MINsi".1nubr
�H I
l MCNa111F@TOrmbnl-Evpm:z Tmm
fI� D1011sI LCD Display
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McNamara Torminal-0omruc Anlvsl; McNamara Torminal.ImematJonal
l Level AnNelc Level
j + -'I Soeclacular Mini Speclacular
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McNamaMTvMInal Cpmpla
NIA Advertising Program Goals
Ir•'-ram Maximize airport revenue
Theme the program to reflect the culture of the
•� - - surrounding region.
Gateway to a Ihnving comment loudsm,marldme and
military mgipn through the use of Icons and wall murals
WNamarabrminal
Heryl/o•w•d Tm..p^n'.I.,l ylalle•In1e d• .
ol,pl.y. (Advertising Award Submittal
Courtesy of Norfolk Inpl Airport(
NIA Arrivals Building&Baggage Claim NIA Arrivals Building&Baggage Claim
• Escalator Soffit Premium Feature
- enctackstolspley Display Wall
ZWdmmp to Nodolt" - Wda=io Nodoty.
Menrod an lmn for the dry mpnlpge with
of N.H,11 Lx i ph.w a,y&bubblewmer
Baggage Claim Bel" wall 1 n (_
- 12 backlit displays _ _ - Highlights cilia rolallonshlio 11 '% I
-d"Welwme to Norrolk" to the sea
Mennads - - vcvpopular with youn8 � _
- 3p nino-foot mortneld Is "'1 `{' l
draws oiknl(len Is ttlletbackl l Renter Lobby
odvevi sing display: - 3ao-Vegroo Ra oing Lit
• Exterior Walls Plsplay
- 61bocklluoplaw - Poublo-sided Backlit Hotel
Reservation Roam
Main Terminal Lobby Concourse A
South Departures a 16 backlit Displays
Escalator Soffit I 1 Premium Features . _
-2 Backllt olsplaysSr�a^ Display wall - 76
" �"+.
-Two-elmenslonal bronze �` i�•��r _, 'fLL ;;i l _30 feet high extending goer 'bl ,`I d
colored roller Is the official to ceiling. d A.
wclmme display ,J(,p�`_° ^` - -The colonial architecture �t'
escalator solo.
cghting••ondn.etc u to spat r
• North Departures lighting dnw eyes'lo the
Escalator Soffit sponsor
-2 Backlil DIsplays 3 Regional Photographic
Wall Murals
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NIA Advertising Results 'jwYJ SUMMAnY!
r�S PSP Airport Advertising Options
• Firt!year grass revenues nave IoLaled war sne o00
a)Maintain status quo-.no change In
A 327%Increase In gross revenue program,vendor,or approach;
6)Issue an RFP/RFQ to determine options
and interest
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Thank You
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