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HomeMy WebLinkAbout10/20/2004 - STAFF REPORTS (6) DATE: October 20, 2004 TO: City Council FROM: Public Arts Administrator via Director of Community& Economic Development APPROVING THE PUBLIC ARTS COMMISSION RECOMMENDATION TO AWARD A $2,500 PRIZE TO THE FIRST PLACE WINNER OF THE CITY'S LOGO CONTEST. RECOMMENDATION: That the City Council approve the Public Arts Commission recommendation to award a $2,500 prize to the first place winner of the City's logo contest. BACKGROUND: In early 2004, the Public Arts Commission was asked by the City Manager's office to develop a program that would produce a City logo. The purpose of the Logo is to be able to use something other than the official City seal for general marketing purposes such as the Film Festival, and other events, as well as items such as coffee mugs and tee-shirts. The logo would not replace the official City seal for official purposes. The Commission agreed to sponsor a Logo Contest and developed a Request for Proposal which outlined the project objectives, official rules, and design and submission criteria. There were fifty-nine (59) entries received on or before the June 30 deadline from designers across the country, but mostly from the Coachella Valley region. The Public Arts Subcommittee reviewed all entries and narrowed the field to eight (8) entries for review by a Selection Committee. The Selection Committee separately reviewed the designs and voted for their favorite entry. The Commission discussed the results of the contest at their September 9 and October 14 meetings. On October 14, the Commission made the recommendation to award the prize to the first place winner and work with the artist to refine the design to meet the City's objectives. All eight of the finali s are included. J hn Ra and Cathy Van orn of Cc unity & Economic Development Public Art Administrator Approved: ��, City Manager Attachments: Minute Order Logo Contest Report 9-9-04 Eight (8) Logo Entries PALM SPRINGS PUBLIC ARTS COMMISSION LOGO CONTEST REPORT 9-9-04 Background The Public Arts Commission was asked by the City Manager's Office to develop a program to produce a city logo. The purpose of developing a city logo was to have a graphic that could be available to the general public for promotional purposes rather than using the City Seal which is for official uses. The Logo Contest was not intended to be part of the Council's "visioning" or the "branding" process- The Commission agreed to sponsor a Logo Contest and developed a form that incorporated design criteria, contest rules and submission guidelines. The award prize of$2,500 was offered to encourage a wide range of people to enter the contest. The Commission mailed the notice to approximately 1,500 people who are currently listed on the public arts database. The contest form was posted on the City's website and promoted on a segment of the Coachella Valley Community Report. Notices were also mailed to local graphic designers and print shops listed in the phone book. Design and Submission Criteria Entrants were asked to develop a design that evoked a simple yet progressive image of the City. The design should represent and reflect the landmarks and unique qualities of Palm Springs. A motto or slogan could also be included in the submission- Graphics were purposely left off the contest form because the Commission did not want to bias anyone's imagination or creativity. Entrants were asked to submit black and white, single color and multi-color images with color specifications. The logo designs were submitted on cd's and hard copies. All entries were due on June 30 with a maximum of three entries per person. Entries Submitted There were 59 entries received on or before the June 30 deadline. Entries were received from people across the country, but mostly from the Coachella Valley region. Selection Panel The Commission assigned a subcommittee to review the entries and narrowed the search to eight finalists. The selection panel included individuals from the Tourism Bureau, City Managers Office, Public Arts Commission and the general community. A total of nine voting sheets were received from the selection panel- Contest Results The contest rules stipulated that the City does not have to choose any of the entries submitted thereby nullifying the contest and award. The City could select a winner, pay the$2,500 award, use the design as submitted, or work with the entrant to modify the design to get the look the City wants to achieve- The selection panel was asked to complete a short form that first asked to rate the logos for first, second and third place. The second question asked whether any of the logos submitted were appropriate for world wide marketing purposes. The third question asked for comments. 6 R� Following is a brief summary of the responses from the selection panel: Question 1: Rating the Logo Designs The chart below lists the logo entry number and the votes received for first, second and third place, Entry VI Place 2"" Place 3`" Place 1 1 2 1 1 3 1 4 1 5 1 6 1 7 2 5 8 1 S 1 1 Question 2: Do you think any of the logos submitted are appropriate for world wide marketing of the Palm Springs image? Five no answers were received. Four did not answer the question. Question 3: Comments Six comments were received. The prevailing thought was that none of the logo designs were particularly inspiring or graphically strong enough for"world wide" marketing. While the selection committee felt the contest was worthwhile there was not a clear winning design. However, the committee felt that the top entry could be refined to be acceptable for the City's marketing logo. Conclusion and Recommendation: The Public Arts Commission recommendation is as follows: 1) award the$2,500 contest prize to the first place winner; 2) refine the artwork to meet the City's objective; 3)forward the eight entries and the logo contest report for City Council for review with a recommendation for approval. V it EVERYTHING UNDER TqE SUN V Place � 1 PALM SPRINGS 2"d Place b 9 6 �n y F.E c0000ND Who said a logo has to be a "stamp".., a single icon... a distilled, simple image? Advertisers and product marketers in the 5D's. What if we said a logo should be a "treasure chest" or an "oyster shell?" One summary identity when closed, but a whole host of wonders when opened. HERE'S MY ADOBE "OYSTER" FOR PALM SPRiNGS r�► �� \\ ; �.^ Id How The Wart Has Fun Sp One Color example Now The West Has Fun Spwi►h9� B&W example Now The West Has pan b�� i ' l i pa,....,-m rin C A L I F 0 R N I A P 9S Multi-Color CMYK Design Font is Chaparral ❑isolav na ,m snrings City-soof P Qampririgs 9 'a 4AL � lop � r � oRO� MINUTE ORDER APPROVING THE PUBLIC ARTS COMMISSION RECOMMENDATION TO AWARD A $2,500 PRIZE TO THE FIRST PLACE WINNER OF THE CITY'S LOGO CONTEST. I HEREBY CERTIFY that the Minute Order approving the Public Arts Commission recommendation to award a $2,500 prize to the first place winner of the City s Logo Contest, by the City of Palm Springs, a Municipal Corporation (City)was adopted by the City Council of the City of Palm Springs, California, in a meeting thereof held on October 20, 2004.