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Home My WebLink About10/20/2004 - STAFF REPORTS (7) j�- DATE: October 6, 2004 TO: CITY COUNCIL FROM: DIRECTOR OF THE DOWNTOWN DEVELOPMENT CENTER APPROVAL OF PHASE TWO "SHARE THE LEGEND" COOPERATIVE ADVERTISING FOR MAINSTREET AND UPTOWN HERITAGE DISTRICT RECOMMENDATION: Approve the Phase Two cooperative advertising proposal for "Share the Leg- end" in the amount of $85,000 for Fiscal Year 2004-05. This program is to in- volve the joint efforts of MainStreet-Palm Springs and the Uptown Heritage District, and is to be coordinated with the separate advertising and marketing budget for VillageFest in order to achieve maximum value for the program budget. BACKGROUND: During the summer of 2003, City Council appropriated the amount of $85,600 for the "Share the Legend" Cooperative Advertising Campaign for Downtown Palm Springs. This Fiscal Year 2003-04 activity was made possible through the use of a Marketing and Advertising Fund of the Community and Economic Development Department. This program, coordinated through the City Man- ager's office, was implemented by the Advertising Committee of MainStreet- Palm Springs under the management of the Director of Downtown Develop- ment. The objective of this program was to stimulate a cooperative advertising dem- onstration program in Downtown, through the application of City funds in combination with private business matching investments in the overall pro- gram. The purpose of this memorandum and attachment is to summarize the current and projected investment results of this program from its inception to June 30, 2004. The following attachment itemized individual expenses by the City and com- plementary matching investments by the private sector. In summary, this over- view is as follows: •Amount Invested by City of Palm Springs: $85,600 •Amount Invested by Private Businesses: $232,149 • Cumulative Value of Total Program: $317,749 • Percent of Total Program Funded by City: 27.0% • Leveraging Ratio of City's Investment: 2.7 to 1 Page Two Based upon the first year's success of this program, the MainStreet Board of Directors and its Marketing Committee have prepared a Year Two proposal for presentation to City Council for consideration for Fiscal Year 2004-05. Also, the Uptown Heritage District merchants have agreed to join this pro- gram in order to further the leveraging of this investment by the City of Palm Springs. Finally, the VillageFest Board has also agreed to coordinate that event's separate marketing and advertising budget with the "Share the Leg- end" program. Hopefully, the positive results of this program can be continued through a co- operative marketing program which benefits the entire community by attract- ing greater numbers of Coachella Valley residents and visitors to our city, and thus acting as a complementary activity to the promotional efforts of the Palm Springs Tourism Division outside of the Coachella Valley. The funding source is proposed as the same as for last year's program, the Marketing and Adver- tising Fund of the Department of Community and Economic Development. , a6ll utn JLR , OG URN irec or of owntown Development APPROVED NI City M ATTACHMENT Phase Two "Share the Legend" Program Outline Page Three Phase Two "Share the Legend" Campaign Alternative Components • Television Infomercial @ $35,000 (150 spots/ month) • Radio Advertising @ $35,000 (70 spots/ month) • outdoor Advertising/ Bus Shelters @ $15,000 (3 rotating) • Palm Springs Life/ Desert Guide @ $23,000 (12 months) • Special Events/Attractions Programs @ $20,000 (Kraft Nabisco, Bob Hope Classic, Pacific Life, Skins Game, McCallum Theater, PS Follies, Annenberg TheaterlDesert Museum) • Consumer Print Publications @ $35,000 (Desert Sun, TravelHost, Bottom Line) • Touch Screen Centers (continued) @ $7,000 • Other Niche Market Print Publications @ $10,000 ••• Total Cost of Program Options @ $180,000 Potential Public Sector Investors (FY 04-05): • City of Palm Springs/ Community & Economic Development @ $85,000 • VllageFest Marketing Budget @ $30,000 • Private Sector Investment Base Amount: @ $65,000 California Chapter of American Planning Association Conference - 2004 Activity Summary October 17 - 20, 2004 Wyndham Hotel Hotel Rooms: Room Nights at Wyndham (Conference headquarters), Hilton, & Riviera Hotels. 1,320 Registered at Conference: 1,170 Mobile Workshops (14 workshops) -Total participants: 431 Coachella Valley Habitat Conservation Jeep Tour- San Andreas Fault Alternative Energy Solutions Modern Architecture Walking Tour of Downtown Palm Springs Indian Canyons Hike Archeological/Historic Salton Sea Affordable Housing Desert Landscape/Water Conservation Tribal Revenue-Gaming Resort Development Golf Tournament Shopping Excursion Workshops - over 72 topics covered and over 200 speakers Keynote Speakers: Tom Mullen and Huell Howser Records Set: Largest California Chapter Conference California Planning Foundation Auction For- Scholarships - over$17,000.00 raised Scholarship Awards - $30,500,00 CREAM APA Conference summary 2004 OCT. 27. 2004 (WED) 14�03 FAIRWAY OUTDOOR ADVERTIEINC: .'ti0`1225473 FAU. 2/[ NEW MAP FS I M C O A. P 0 A A i e n AUTHORIZATION FOR PC.tMFM,t Vlr"' ORUCTION I hereby authorize Bost Signs, Inc;. to print ��.._ _ posters and invoice in f7ut�nrn'Y the arnout7t of ., 1 a w , plus saies 'aax where applicable, as A PE rE',, e9, ordered by the undersigned through Fairway Outdoor Advertising. Company dame _.—. Li1. Lo^ Address ' 201, r. TYJhr City, State & Zip Telephone uu �.7�z - Data __ Please return this form withrposter order to Bast Signs, Inc. ;: In the event the account is placed with a Collection Agency/Attorney the afiplicont agfVes to pay in legal fees, expenses and collection fees incuriud. 7—__ Signature: G� 5 Name: N IJw r? n r�v „M, rr a-•c — -- 1360 Gene Autry Trail * Pc)lm Springs, CA 92264 760.320.30,12 Phone e 760.320,2090 Fax Date /0 I Z -7 20 L c � � � � Contract No. New _�� Renewal ADivision of Morris Communications Corporation City DISPLAY,SHELTER AADER Advertiser/Agency hereby authorizes and instructs FAIRWAY OUTDOOR ADVERTISING OF to post and maintain the Shelter displays herein upon the following terms: ADVERTISER C r,I U` -fort llf,JGJ AGENCY IUJA . Address Q-uc) C. i ifl+r;it, I Az hw w,a y Address 011YM2 IZE/)orr ( Il`t{r fGn Phone ( 6v 4ZL- �26L Phone ( ) PRODUCT _ Tenns: Payable monthly, net cash thirty(30) days after invoice date. Poster period: If posting is delayed because Shelter copy is received by Company less than five (5) working days prior to the posting dates specified, Company shall invoice and Advertiser/Agency shall pay for the-full period specified, and notwithstanding such delay the display period shall expire on the date specified herein. Cancellation: This Agreement may be cancelled by either party by written notice of cancellation delivered not less than sixty (60) days prior to any Posting Date. AREA Allotment Rate No. of Total City,Town or District GnP's Non-Ilium. Ilium. Total Per Month Months Price Jt-fr 6-146.) , Nc, J911J .F 1f -CJ b 5I5S-4u,L Oft dNULo/C rkNu o Special Instructions: Or n o _ L th Total Contract Amount: $ !S S' v,Of /v C k/`'v ) A c,r1a " f 1 (Paper production costs not included in price of contract.) \ filfi K K2 rA11 '(y Posting Dates (subject to 5 day allowance) Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. 20C) 20 O� k k k Iffl l Va{ Ulu t'31 : y_ , COMPANY: Advertiser 4 ° 1 jil cq= 110vr, 1p. racl Accepted 20 Address J2o(l C. Pik'-)al,n CL �. PAIRWAY OUTDOOR ADVERTISING yBy (Signs ure) -, %=� � s""S%�. = By Print Name 04yr o /Z(f4ny General Manager Title (,./1H fli rl"i.C7x [A-MYL f" rI,1611nnn1uti 20 Salesperson The Fnbvgv is Palm Springs Follies PARTNERSHIP FOR THE PERFORMING ARTS, L.P. 125 E, lehqulli Canyon Way,Suite 209 • Palm Springs,CA 92262 telephone(760)778-7654 • Fax(760)322-3196 ADVERTISING CONTRACT SEASON FOURTEEN ADVERTISER City of Palm Springs c/o Main Street ADDRESS CITY STATE ZIP 109 S. Indian Canyon Way Palm Springs CA 92262 CONTACT PHONE Jerry Ogburn 760-325-8979 PRODUCT/SEnvicE SPACE/SIZE RATE Downtown Experience Advertising 116 page vertical $1,149 ADDITIONAL PROVISIONS Will upgrade to 1/4 page ad size ($1,669 value). Payment due upon authorization of Main Street's 2004-2005 advertising campaign. If not funded, Follies will waive ad fee. As returning advertiser, will receive 2003-2004 pricing. FOLLIES REPRESENTATIVE OATF Greg Purdy 7/28/04 CONTRACT TERMS A. Cancellations orchanges In elders list accepted after striping of contact. B. All agreements are subject to stir tikes,accidents,fires,acts of God,or clear conllnriencles beyond Lie publisher's conhol. C. All silver tisemenls are accepted and published by publisher on the representation that the advertiser and/or advertising agency are properly authorized to Publish the entire contents and subject matter thereof. When mverllsennams containing Hie names,pictures and/or testimonials of living persons are submitted far publication,lee order or request for the publication thereof sleall be deemed to ma representation by ilia advertiser and/or adverlsing agency that they have obtained written consent of the use In the advertisement of the name,p[store and/or testimonial of any living person which Is contained Iheredn Ills understand that the advertiser and/a advertising agency will Indemnify and save Dw publisher harmless from and against any loss,expense or other liability resulting tram any claims or suits for libel,violation of right of pr Ivacy,plagiarism,copyright Inh Ingement and any airier claims or suits that may or out of the publication of such advertisement. All copy,text and Illustrations ale subject to the publisher's approval before execution of the order;and the right Is reserved to I'ejector exclude copy which is unethical,misleading,extravagant,challenging, questionable In character,In bad taste,detrimental to pub Ile lie pill or Interest,otherwise Inappropriate or incompa[role will the character of the publication,or Ihat does not meet with the approval of ilia Federal Trade Commission;whether or not the opera has already been accepted and/orpublished. In ilia event of such cancellation or rejecUlan by me publisher,the advertising already run shall be paid at the rate provided for in the order. D. Advertiser is solely responsible for the contents of its advertisements. No proofs are provided. E. The publisher's liability for any publisher's error will not excead me cost of the space occupied by me error. r.. If this contract Is signed by an Individual In a representative capacity,and not acting In his or her awn behalf,the person arguing the contract on behalf of Advertiser, represents and warrants to Publisher that he or she is duty authorized by Advertiser to enter this contract on Adverllser's behalf,and hereby personally guarantees performance of all obligations Incurred by Advertiser herein. G. If either party Is mrlulled to[Ile suit to enforce the terms of[Ills contract,the pravalling party shall be entitled to reasonable attorneys'fees,court costs and reasonable actual costs,to be deter mined by a rate l of compeller jurisdiction Actual costs shall be such additional expenses reasonably necessary far the preparation and conduct of any lrlgatlon,Including accotn[anls'fees,Investigators'charges,long distance telephone call charges,travel and lodging. H. Payment In full must accompany stoned contract to reserve ad s lace The Publisher will only be responsible for advertising paid direcly to the Ptb]isher. Agents are not authorized by us to have payment more to them,and we are not responsible for any advel Using paid to them. Check to he made payable to The Partnership far the Performing Arts,L P. I. Copy and Art Instructions-It Is agreed Thal all imtailor submitted for publication will confnin to me specifications]rated on"Advertising Rates"Information sheet. J. Payments:All linished artwork and paymentsm full to be resolved by duly-1G;2 —B4 7�rnk ADVERTISER City of Palm Springs c/o Main Street THERRIPAELI ORR,GENERAL PARTNER AUTHORIZED SIGNATURES ��_ ��/ / �ri .�- � - THE PARTNERSHIP FOR THE PERFORMING ARTS,L.P. TITLE DATE DATE mmLIGIITm AUVmTrerNGCONTnACT n[Vo]raOA TOUCH SCREEN MARKETING ADVERTISING AGREEMENT This Advertising Agreement ("Agreement") is made and entered into on k)QO f" r<� 200_4 (the "Effective Date") by and bettwwee Tod ch Screen Marketing, 1 and s `.I)p �.7,�i� Name of Advertiser ,elephone Nu ber n �K)rIN ("Advertiser's). Street Addr ss J City, State, Zip Code 1. TSM is authorized to lease to Advertiser advertising space on the Touch Screen Information Center ('Information Center" or"kiosk"), a computer system that provides information of interest (including information relating to certain local businesses). 2. Advertiser hereby leases from TSM advertising space on the Information Centers in accordance with the terms and conditions below and on the reverse side of this page. Period of Lease_ 1�)T6-110S Category Sub-Category No.of Information Center Locations,__hu_ Special Instructions Item Rate + Main Screen \\,l4tsrl CA yets, r1", a vn1 1- • �AdditionalScreens •C—Additional Categories •,�Second Video��y�' pE�}�(1,t�-� ( �Y0.gC G i '{�4it;`(l r�i h EAU j rt(; Ot + —Additional Languages �a • Internet Site + Rotating Screen _ ou a' t7 y�sZ � 1ply �c7��rNLn • Other Cities ( raf F �GCC�_ ., _ ` l p° -_ • Other T - Other Total6 Advertiser has read this Agreement and agrees to comply with the Terms and Conditions set forth above and on the reverse hereof. The signatories below have signed this Agreement as of the Effective Date and are duly authorized to sign the Agreement on behalf of Advertiser and TSM, respectively. ADVERTISER TSM oa g ��i ✓�z�� 7�v Ely \ 12p"61C 67pfwas Name and Title � �/ Name and Title T'ouch Screen Marketing <_t�GSG( r Ct " GS int Name and Title p-7p CAiq I NO -: �Scml,-,a TSMI-Advertiser Agreement-032501 h 1M,$pri11qiS lifeAdver t sing Space Contru Desert Publications, Inc. Phone: 760-325 303 N. Indian Canyon Drive Fax: 760-325- P.O. Box 2724 Palm Springs, CA 92263-2724 Terfns of Contract A. Contracts must be completed within one year from dale Client Contact Agency Contact(If Applicable) of first insertion. B. Cancellations or changes in orders not accepted after Ms. Cathy Van Not it Mr. Jerry Ogburn closing dates. City of Palm Springs REDAC 3200 Tahquitz Canyon Way 109 S. Indian Canyon Drive C. All agreements are subject to strikes, accidents, fires, P.O. Box 2743 Palm Springs, CA 92262 acts of God, or other contingencies beyond the publisher's Palm Springs, CA 92263-2743 Phone: (760) 325-8979 control. Phone: (760) 323-8'175 Fax: (760) 325-8271 D. All advertisements are accepted and published by Fax: (760) 322-8325 publisher on the representation [hat the advertiser and/or - advertising agency are properly authorized to publish the - entue contents and subject matter thereof. When Contract I.D.No.: C12138 Date Printed: September 29, 2004 advertisements containing the names, pictures and/or - testimonials of living persons are submitted for publication, Send Billing to: Client sales Rep: Jim Doyle the order or request for the publication thereof shall be - - deemed to be a representation by the advertiser and/or advertising agency that they have obtained written consent Publication Color Description R; of the use in the advertisement of the name, picture and/or DG Sep 2004 4C 1/3 page,SO $4,055 testimonial of any living person which is contained therein. It - Is understood that the advertiser and/or advertising agency DG Oct 2004 40 1/3 page,SO $1,785 will indemnify and save the publisher harmless from and —'-- - againsl any loss, expense or other liability resulting from any DG Nov 2004 4C_ 1/3 page,SO $1,-,m claims or suits for libel, violation of right of privacy, DG Dec 2004 4C 1/3 page,SO $1,78 plagiarism, copyright infringement and any other claims or - suits that may arise out of the publication of such DG Jan 2005 4C 1/3 page,SO $1"w advertisement. All copy, text and illustrations are subject to the publisher's approval before execution of the order; and DG Feb 2006 4C 1/3 page,SO $1,7T the right is reserved to reject or exclude copy which is DG Mar 2005 4C '1/3 page,SO $1,781 unethical, misleading, extravagant, challenging, - questionable in character, in bad taste, detrimental to public DG Apr 2005 4C 1/3 page,SO $1,7W health or interest, otherwise inappropriate or incompatible with the character of the publication, or that does not meet DG May 2005 40 1/3 page,SO $1,78: with the approval of the Federal Trade Commission;whether DG Jun 2005 40 1/3 page,SO $1 78[ or not the same has already been accepted and/or -_�, -..., - published. In the event of such cancellation or rejection by DG Jul 2005 4C 1/3 page,SO $1, 8E the publisher, the advertising already run shall be paid for or - _. billed at the rate provided for in the order. DG Aug 2005 4C 1/3 page,SO $1,1 8E E. Orders and schedules are accepted for the advertising of Copy and Art Instructions: a specific product or line of products only, and these orders It is agreed that, unless material is received camera ready, all production including r and schedules may not be diverted to other products or to separations,stripping and sales tax,If applicable,will be billed at Publisher's cost. subsidiary companies without the consent of the publisher. Advertising space will be billed upon publication. If remittance is not received within 60 F. When change of copy is not received by the closing dale, of billing date, contract will be cancelled and advertiser will be billed for short rd copy run in previous issue will be inserted. nearest frequency. In the event of a failure to pay all sums due herein when due, in[, shall be payable at the rate of 1 1/2%per month from the due date, including any inif G. Publisher reserves the right to change the rates at any awarded by a court of competent jurisdiction. time. H. The publisher's liability for any error will not exceed the Share the Legend Campaign cost of the space occupied by the error. Based on 12x contract l0 6e reviewed once City Council reconvenes after the summer I. If either party is required to file suit to enforce the terms of this contract, the prevailing party shall be entitled to reasonable attorneys' fees, court costs and reasonable actual costs, to be determined by a court of competent jurisdiction. Actual costs shall be such additional expenses reasonably necessary for the preparation and conduct of any litigation,including accountants'fees, investigators'charges, long distance telephone call charges,travel and lodging. Signed for Palm Springs Life Signed for City of Palm Springs By: _ -Printed Name Title Jim Doyle /`x\�� Signature, a,Pate Signed MINUTE ORDER NO. APPROVING PHASE TWO "SHARE THE LEGEND" COOPERATIVE ADVERTISING FOR MAINSTREET AND UPTOWN HERITAGE DISTRICT IN THE AMOUNT OF $85,000 FOR FISCAL YEAR 2004-05. I HEREBY CERTIFY that this Minute Order, approving Phase Two "Share to Legend" cooperative advertising for Mainstreet and Uptown Heritage District in the amount of $85,000 for fiscal year 2004-05, was adopted by the City Council of the City of Palm Springs, California, in a meeting thereof held on the 201h day of October, 2004. PATRICIA A. SANDERS City Clerk