HomeMy WebLinkAbout2/16/2005 - STAFF REPORTS (21) CITY COUNCIL February 16, 2005
CONSENT CALENDAR
Subject: EXTENSION TO CONTRACT SERVICES AGREEMENT FOR AIRPORT
ADVERTISING —AMENDMENT NO. 2
Initiated by: Director of Aviation
SUMMARY:
The requested action would extend the present Agreement with Airport Displays, Ltd. to
continue advertising sales services at Palm Springs International Airport.
RECOMMENDATION:
That the City Council approve Amendment#2 to the Contract Services Agreement No.
4043 between Airport Displays, Ltd. and the City of Palm Springs for airport terminal
advertising, in a form acceptable to the City Attorney.
STAFF ANALYSIS:
Contract Services Agreement#4043, for Advertising in the Airport Terminal Building between
the City of Palm Springs and Airport Displays, Ltd., commenced on January 1, 1999 and will
continue in full force and effect until December 31, 2004. Paragraph 3.4 of said Agreement
allows that the term may be extended by the City for an additional five years commencing
January 1, 2005 and continuing in full force and effect until December 31, 2009 if the City is
satisfied that the airport's advertising technology does not lag behind technological change.
Staff has completed a review of the advertising technology currently being utilized. Over the
past five years, Airport Displays, Ltd. has provided significant upgrades to existing equipment
and has added a new directional map/brochure rack, new direct-dial telephone board, four new
plasma screens, new backlit information center, new pillar wrap program and a new banner
sales program at a cost to them of approximately $90,000. In addition, they have performed
work and donated services well beyond the scope of the Agreement at minimal or no cost to the
airport. These projects included: consultation, design and coordination of the airport's outdoor
advertising campaign; design, production and installation of internal ceiling banners; design,
production and printing of airport brochures; and advising staff on Multi-City Direct Flight
Routing Campaign. Airport Displays, Ltd. has also aided the airport by providing photography at
special events and assisting with the Sculpture and Art Project.
Staff has presented the results of the aforementioned review to the Airport Commission and
they are satisfied that current technology employed in the airport does not lag behind
technological change and is currently state-of-the-art. As a result, the Airport Commission
requests City Council approval of Amendment No. 2 to the existing Agreement. This
Amendment extends the term for an additional five years.
U.
FISCAL IMPACT:
Amendment No. 2 extends the term for an additional five years. Income to the airport received
from the sale of airport advertisement will remain at the same percentage level of 50% and the
required minimums will remain as established by the existing Agreement.
R CHARD--r/ViMCSf�"' DAVID H. READY
Director of Aviation City Manager
Attachments:
1. Amendment No. 2
2. Minute Order
REVIEWED BY DEPI OF FINANCE
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FEB 09 2005 14:42 FIR CITY OF IRWINDALE 626 962 4209 TO 17603183015 P.02iO3
AMENDMENT NO. 2 to CONTRACT SERVICES AGREEMENT NO. A4043
ADVERTISING IN AIRPORT TERMINAL AND PUBLIC ART PLACEMENT
ON THE MID-VALLEY PARKWAY AIRPORT EXTENSION ROAD
This AMENDMENT NO. 2 TO CONTRACT SERVICES AGREEMENT NO. A4043
ADVERTISING IN AIRPORT TERMINAL AND PUBLIC ART PLACEMENT ON THE MID-
VALLEY PARKWAY AIRPORT EXTENSION ROAD ("Amendment') is entered into this_
day of February, 2005, by and between the City of Palm Springs, a California municipal
corporation, ("City") and AIRPORT DISPLAYS, LTD, a California limited partnership
("Contractor").
RECITALS
WHEREAS, the City and Contractor entered into that certain Contract Services
Agreement Advertising in Airport Terminal, No_A4043, effective December 2, 1998
("Agreement"); and
WHEREAS,the City has reviewed the advertising technology being utilized by Contractor
under the Agreement, and is satisfied that the advertising technology being utilized does not lag
behind technological change in the industry;
WHEREAS, in light of the City's finding regarding Contractor's utilization of satisfactory
advertising technology, Lessor and Lessee mutually desire to extend the term of the Agreement
for five (5)years in accordance with the terms of Section 3.4 of the Agreement;
NOW, THEREFORE, in consideration of the promises and covenants contained herein,the
above recitals, and other good and valuable consideration,the receipt and sufficiency of which
are hereby acknowledged, the parties hereto agree as follows;
AGREEMENT
1. Extension of Term. In accordance with the provisions of Section 3.4 of the Agreement,the
City hereby approves an extension of the term of the Agreement for an additional five (5) years,
commencing January 1, 2005 and continuing in full force and effect until December 31, 2009, as
authorized under Section 3.4 of the Agreement.
2. Due Execution. The person(s) executing this Amendment on behalf of the parties hereto
warrant that(i) such party is duly organized and existing, (ii) they are duly authorized to execute
and deliver this Amendment on behalf of said party, (iii) by so executing this Amendment, such
party is formally bound to the provisions of this Amendment, and (iv) the entering into this
Amendment does not violate any provision of any other agreement to which said party is bound.
3. Full Force and Effect. Except as expressly herein modified, the terms, covenants and
conditions of the Agreement shall remain unmodified and in full force and effect.
cF
FEB 09 2005 14:42 FIR CITY OF IRWINDALE 626 962 4209 TO 17603183815 P.03iO3
IN WITNESS WHEREOF, the parties have executed and entered into this Agreement as of the
date first written above.
CITY OF PALM SPRINGS
ATTEST: a municipal corporation
By: By:
City Clerk City Manager
APPROVED )02M
B
City Attorney
CONTRACTOR: Check one:_Individual__Partnership_Corporation
Corporations require two notarized signatures:One from each of the following:A,Chairman of Board,President,or any Vice
President:AND a.Secretary,Assistant Secretary,Treasurer,Assistant Treasurer,or Chief Financial Officer.
By: By:
Signature(notarized) Signature(notarized)
Name: Name:
Title: Title:
State of } State of }
County of as County of lss
On before me, On before me.
personallyappeared personallyappeared
personally known to me (or proved to me on the basis of personally known to me (or proved to me on the basis of
satisfactory evidence)to be the person(s)whose name(s)is/are satisfactory evidence)to be the person(s)whose name(s)istare
subscribed to the within Instrument and acknowledged to me subscribed to the within instrument and acknowledged to me
that ImAhe/fhey executed the same in his/her/their authorized that he/she/they executed the same In his/her/mair authorzed
capaclry(les), and that by hisrherAheir slgnature(s) on the papecity(ies), and that by his/hedtheir signatures) on the
instrument the person(s),or the entity upon behalf of which the instrument the person(s),or the entity upon behalf of which the
person(c)acted,executed the Instrument, person(s)acted,executed the instrument.
WITNESS my hand and official seal. WITNESS my hand and official seal.
Notary Notary
Signature: Signature:
Notary Seal: Notary Seal:
** TOTAL PAGE.03 :k:k
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Airport Di
2005 0ATES & SPECIFICATIONS
H I G H I M P A C T H I G H D E M O H I G H V I S I B I L I T Y
' WALL MOUNT DISPLAYS
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Display Size: 61" X 42" Viewing Area: 58-1/2" X 39-1/2"
' Rate: I year $800/mo. 8-11 mos. $1,000/mo.
These high impact, back-lit displays are positioned at eye level
' in all areas of the airport.
• Ai'rport1S S1DVERTISING 1
' 303 • RTH INDIAN CANYONa . s325-7078
H I G H I M P A C T H I G H D E M O H I G H V I S I B I L I T Y
' BAGGAGE
1 CAROUSEL BACKLIT DISPLAYS
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Display Size: 61" X 23-1/2" Viewing Area- 60" X 22-1/2"
' Rate: 1 year $400/mo. 8-1 1 mos. $600/mo.
These sleek back-lit displays sit directly on the baggage belt carousels.
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' 303 NORTH • D .0
H I G H I M P A C T H I G H D E M 0 H I G H V I S I B I L I T Y
COURTESY PHONE DISPLAYS
WITH DIRECT DIAL
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10"
Display Size: 10" X 8 Viewing Area: 9-1/2" X 7-1/2"
Rate: 1 year $1751mo.
This direct dial phone display connects your business to the over 1 .36 million passengers
traveling through the airport. The information center includes 6 direct dial phone lines.
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D V E R T I S I N GPIWSI
303 NORTH INDIAN CANYON DRIVE - PALM SPRINGS, CA 92262 (760) 325-7078
H I G H I M P A C T H I G H D E M O H I G H V I S I B I L I T Y
' SHOWCASES
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' 46 112'
1 Display Size: 32" X 46-1/2" Viewing Area: 30-1/2" X 45"
' Rate: 1 year $600/mo. 8-1 1 mos. $800/mo. w/brochure rack add $20/mo.
The custom showcases are available in back-lit or three-dimensional product
formats. Centrally located in the heart of the airport passenger traffic flows.
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' 303 •RTH INDIAN CANYONa . s325-7078
H I G H I M P A C T H I G H D E M O H I G H V I S I B I L I T Y
' JUMBO BACKLIT WALLMOUNT
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' Display Size: 60-3/4" X 87" Viewing Area: 58-3/4" X 85"
' Rate: $900/mo.
Suggested materials: .010" clear cellulose or vinyl as copy sheet for silkscreen production,
print-parency, chibachrome transparency or duratrans
These oversized back-lit displays are extreme impact.
They capture deplaning jet traffic.
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• Ai'rport S .
DVERTISIN
H I G H I M P A C T H I G H D E M O H I G H V I S I B I L I T Y
CIRCULAR BACKLIT DISPLAYS
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Display Size: 49-1/2" X 59-1/2" Viewing Area: 47" X 57"
' Rate: $900/mo.
Located in the baggage claim area, these unique back-lit displays capture the
eye with size and positioning.
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' 303 • RTH INDIAN CANYONDRIVE
1 H 1 G H I M P A C T H I G H D E M O H I G H V I S I B I L I T Y
' AUTO/ EXHIBIT FLOORSPACE
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' Display Size: 20' X 10' Viewing Area: Unlimited
Rate: 1 year $2,000/mo. 6-1 1 mos. $2,400/mo. 3-5 mos. $3,000/mo.
' The ultimate in product display, aiport floorspace is available for auto, art,
custom cases and other imaginative uses.
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DVERTISIN
' 303 • RTH INDIAN CANYONa . s325-7078
H I G H I M P A C T H I G H D E M O H I G H V I S I B I L I T Y
PLASMA SCREENS
' pFred Sands
DESERT REALTY
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' Display Size: 1500x900 pixels Viewing Area: 42" Plasma Screen
Rate: $500/mo.
' These high impact 30 second spots rotate every 15 minutes on four plasma
screens in the baggage claim area.
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' 303 • RTH 1NDlAN CANYONa .0
' H I G H I M P A C T H I G H D E M O H I G H V I S I B I L I T Y
' BAGGAGE
11 CARTS
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� 13 3/4"
' ! Display Size: 17" X 13-3/4"
Viewing Area: 16" X 12-3/4"
'. These carts travel all over the
' airport grounds carrying your
message wherever they go.
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of Carts Per Carl Rate Cost Per Month
' 5 $60.00 $300
10 $50.00 $500
20 $40.00 $800
' 30 $35.00 $1,050
40 $30.00 $1,200
' 50 $25.00 $1,250
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' D V E R T I S I N •
' 303 • RTH INDIAN CANYONDRIVE
' H I G H I M P A C T H I G H D E M O H I G H V I S I B I L I T Y
BROCHURE RACK
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' Map Size: 60" X 42" Brochure Size: 4" X 9" Brochure Size: 8.5" X 1 I"
Rate: $900/mo. Rate: $500/yr. Rate: $1,000/yr.
' Advertiser supplies brochures for display
The brochure rack offers standard (4x9) and magazine (8-1/2xl1) size
brochure packets. Positioned with a back-lit map, this becomes a one stop
' information center. Geographic map may also be sponsored.
. Ai'rport s"DVERTISIN 1
' H I G H I M P A C T H I G H D E M O H I G H V I S I B I L I T Y
' ESCALATOR WELCOME
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' Display Size: 5' X 6' Display Size: 10' X 3'
Oty: Four Gty: Two
Rate: $1,500/mo. Rate: $1,000/mo.
' If you want to welcome a group or announce an event, these banners will
accomplish your objective.
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ADVERTISIN , Ltd.
' H I G H I M Is A C T H I G H D E M O H I G H V I S I B I L I T Y
' CORRIDOR
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' Display Size: 20-1/2" X 72" Viewing Area: Double Sided Quantity: Four
Rate: $3,600/mo.
' (Double sided on 3/16"Sintra) This rigid material works much better than banner material and
suspends between the poles for Iwo-sided viewing.
' In Burma Shave style, these banners deliver a continum of impact.
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DVERTISING
' 303 •RTH INDIAN CANYONe . s325-7078
' H I G H I M P A C T H I G H D E M O H I G H V I S I B I L I T Y
CEILING BANNERS
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' Display Size: 4' X 13' Quantity: Four
Rate: $3,600/mo.
The high ceiling of the central corridor to the airport is a perfect venue for these
hanging banners. If you choose to do front and back graphics the banners can
also be seen from outside the terminal.
. Ait orDi saysi,AD V E RT I S I N G
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' H I G H I M P A C T H I G H D E M O H I G H V I S I B I L I T Y
' BAGGAGE
1 / CLAIM PILLAR
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' Display Size: 4' X 8' Quantity: One to Four
' Rate: $1,000 ea. / mo. $3,600 / 4 / mo.
(7mil Opaline or comparable)This material should be laminated with a low luster lamination to avoid glare.
This material installs the easiest and looks much more professional than banner material.
' These oversized pillar wraps anchor the baggage claim and provide a dynamic
rotunda messaging platform. Each pillar requires 2 displays to wrap its circumference.
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' DVERTISIN ,9 Ltd$
' 303 • RTH INDIAN CANYONa .0
H I G H I M P A C T H I G H D E M 0 H I G H V I S I B 1 1 1 T Y
I ON-STREET POLE BANNERS
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30"
60'
Display Size: 30" X 60"
Viewing Area: Single or Double Sided
Rate: $4,500/mo. for 56 banners
These attractive banners are located on the main circulating road through the
airport as well as on the main thorough fair leading into the airport.
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303 NORTH INDIAN CANYON DRIVE - PALM SPRINGS, CA 92262 (760) 325-7078
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TRAFFIC FLOW BROCHURE RACK 0
0 WALL MOUNTED DISPLAYS PILLAR WRAPS 0
M BAGGAGE CLAIM DISPLAYS CEILING BANNERS 0
' y SHOWCASES CORRIDOR SUPPORT WRAPS 0
DIRECT DIAL PHONE BOARD WELCOME BANNERS 0
FLOOR EXHIBIT AREA JUMBO DISPLAYS I_J
' n PLASMA SCREENS ON-STREET POLE BANNERS I�
Ask about the Banner Welcome Packages!
' Through a series of creatively positioned and spectacular sized
banners and displays, you can create an omnipresent welcoming to
the Palm Springs International Airport that will create a sponsorship-
like awareness for your event or company.
As passengers enter and exit the airport, they will be exposed to a
' succession of strategically displays, banners and floor space that will
deliver an impact to every airport passenger and visitor.
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' ADVERTISING
' 303 NORTH INDIAN CANYON DRIVE - PALM SPRINGS, CA 92262
(760) 325-7078
' H I G H I M P A C T H I G H D E M O H I G H V I S I B I L I T Y
' DISPLAY SPECIFICATIONS
' DIGITAL SUBMISSION: FINAL OUTPUT SUBMISSION:
All images and elements should be placed at 100% in CYMK n Displays -4-Color print on Backlit Duratrans or
' with a minimum final resolution of 200 dpi. comparable.
DIMENSIONS: n Pillar Wraps - 4-Color print on 7ml Opaline or
Size to 1/2 or 1/4 scale of final product. comparable.
' RESOLUTION: n Corridor Wraps -4-Color print on 3/16" Sintra
Final output of display to be 200 DPI. Sized at 1/2 scale = or comparable.
' 400 DPI. Sized at 1/4 scale = 800 DPI
n Banners - 4-Color print on Vinyl/Canvas or
MEDIA ACCEPTED: comparable. Grommets when indicated.
Super Disk, Zip, CD-ROM/DVD. Media returned upon request.
' DIGITAL FILE FORMATS:
Collected QuarkXpress 5.0, Mac ONLY or Photoshop, TIFF, D I S P LAY D I M E N S 10 N S
' EPS, Scitex CT, JPEG Must be saved at correct DPI for Scale.
Illustrator110), Freehand saved as EPS,with all Type converted DESCRIPTION FINAL SIZE VIEWING AREA BACKLIT
Width.H.,gH Width x Height
to path WALL MOUNT 61"x 42" 58.5"x 39.5" YES
' FONTS: NEW WALL MOUNT 55.5"x 36" 53"x 33.5" YES
• Postscript Type 1 only. (Printer & Screen Fonts Required). NO BAGGAGE CAROUSEL 61"x 23.5" 60"x 22.5" YES
TRUETYPE PHONE BOARD 10"x 8" 9 5"x 7 5" YES
' SHOWCASE 46.5"x 32" 45"x 30.5" YES
FTP UPLOADS: PILLAR WRAPS 4'x 8' 4'x 8" NO
Please call Desert Grafics at 760-323-2739. CEILING BANNERS 4'x 13' 4'x 13' NO
' PROOFS: CORRIDOR BANNER 20 5"x 72" DOUBLE SIDED NO
WELCOME BANNER 10'x 3' ONE SIDED NO
Color proof/visual required. WELCOME BANNER 5'x 6' ONE SIDED NO
' DESIGN CONSIDERATIONS: ON-STREET BANNER 30" x 60" DOUBLE SIDED NO
Hairline rules and reverse type (under 8 pt., particularly if ❑ FLOORSPACE 20'x 10' UNLIMITED NO
serif font) tend to fill in on final output and are not recom- CIRCULAR BACKLIT 49.5"x 59.5" 47"x 57" YES
' mended. JUMBO WALLMOUNT 60 75"x 87" 58 75"x 85" YES
BAGGAGE CART 17"x 13.75" 16"x 12.75" NO
OTHER SERVICES: BROCHURE RACK ASK FOR DETAILS
Full graphic design services are offered through Desert Grafics PLASMA SCREEN ASK FOR DETAILS
' 760-323-2739.
1
Ai'rport s sdo
DVERTISING
• • • • • . • 325-7078
MINUTE ORDER NO.
APPROVING AMENDMENT NO.2 TO CONTRACT
SERVICES AGREEMENT #4043 WITH AIRPORT
DISPLAYS, LTD., IN A FORM ACCEPTABLE TO
THE CITY ATTORNEY, EXTENDING THE
CONTRACT TERM FOR THE PROVISION OF
ADVERTISING SERVICES AT PALM SPRINGS
INTERNATIONAL AIRPORT.
I HEREBY CERTIFY that this Minute Order, approving Amendment No.2 to
Contract Services Agreement #4043 with Airport Displays, Ltd., in a form
acceptable to the City Attorney, extending the contract term for the
provision of advertising services at Palm Springs International Airport, was
adopted by the City Council of the City of Palm Springs, California, in a
meeting thereof held on February 16, 2005.
JAMES THOMPSON
City Clerk