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Home My WebLink About3/23/2005 - STAFF REPORTS (5) Talking Points: Wendie Busig-Kohn Palm Springs City Hall: Wednesday, March 22, 2005 (Note: Sorry, but if one more person assumes or even asks me if"I was bom into money or married it?" 1 will scream! Contrary to popular assumption, I made it the old fashioned way: l earned it> Referenced statements that follow should illuminate the legacy mission on which I am about to embark. 1 am NOT in remission, 1 have full blown SLE.) Prior to moving to Palm Springs, I was PresidenttCEO of Product Intro, the gold standard, "mission impossible" marketing firm which boasted a 100% Success Ratio for introducing new products for companies like M&M Mars, Haagen Dazs, Frito-Lay, and Dow Jones, to name a few: NATIONWIDE and INTERNATIONALLY. Dubbed by THE WALL STREET JOURNAL AS "THE MOST BRILLIANT MARKETING STRATEGIST IN THE WORLD TODAY", I was featured in the "Who's Who of Global Business Leaders". Mikhail Gorbachev invited me, personally, to become (now alumni) a participant in the State of The World Forum in 1995, when I followed George H.W. Bush in the Directory listing, and was too often introduced as GC9�.9 ; ;'�:'ll ` CG`i il`uP C'c=iG Ji.` . My participation thesis was "I`oI`(,siog F+C,Cmsc imer Peerchasing Pa"J'�"orto-'rivaGeds P:-o Iuc s ayi➢: Events that Support Pmsitive Snclnl Clan ewes". Those who came to hear me speak on this subject included Vincente Fox (now the President of Mexico) and numerous others including TED TURNER WHO TOOK MY THESIS INTACT ON AIR AND DELIVERED THIS MESSAGE TO THE ENTIRE CNN VIEWING AUDIENCE ON THANKSGIVING EVE THAT YEAR, And, yes another marketing strategy, this "trend" motivated and was gobbled up by consumer brands nationwide. The next year, my right forefinger, the "FAIT ATTENTION!" one, was raised to demand more accountability for the usage of this "strategy". 09 4FIY d �, f,' 36�4 ar€ 6 From 1999-2003, motivated by one of my more intelligent friends in Palm Springs (Fred Ebeling), I engaged in a series of "solution oriented" programs, campaigns, and projects here at City Mall. You may recall that NOT ONE time did I ever "bark" or "demand" anything personal at the podium. Rather, I encouraged and often proposed ideas and solutions for pending City problems. Before Dean Stephen Kauffman left Palm Springs, he said to me: "There is only one thing I would change about you". Then he continued, "You need to focus your talent and Become a true activist for LUPUS awareness". During the last two years, I have prevailed through 27 seizures and a small stroke. During that time I developed a product, and a marketing plan, PRODUCT INTRO STYLE: Femmenal Essenza di Amore: "The Essence of Love for the Epitome of Woman". am not aware of flc 'T o'n ; uc ``i�1' �' L'J�6�1�1i 'f Li-Ci'�� c L�.�Dr'(l�r.`UJ ��` 1 >(t_ILo J b- wIL-:X 61 Z211 Ul 1� (- (IAll,nL/�0,((-'F)113u11)0)"I6 (71 11)�� yy. I12i,C� l % J JG l G° 1 k grL� JGl L'=iC UG51', We are approaching "Femmenal Fever Rising Weekend for Lupus Awareness", and I am strategically implementing this campaign to further the cause and ,r'REA E FttiA ilo&, L ZIZ'D" E if POM o 4446 FWD r7f,"=C 4 9t eT,' SUFiPOl='u: I'1.e. erase the desert of consciousness image, POLITICALLY, AS WELL AS HAVE A FEATURE ON THE NETWORK NEWS THAT GOES BEYOND BEING KNOWN AS THE global CAPITAL OF SYPHILLIS, THE FORMER PLAYGROUND OF THE RICH AND FAMOUS, ETC. In other words, something substantial, with heart, with an all inclusive nature for its participants—everyone wins) Anyone who wishes to "get involved" can come to the Lupus Palm Springs Volunteer Presentation: Wednesday, March 30' , at the Hyatt, at 1 p.m. Or For more information, please view our web-site LUPUSPALMSPRINGS.ORG which is being updated every day with news about the Event and activities. Thank you, Wendie Busig-Kohn Product Intro LLG LupusPalmSprings.org wbkps(a)aol.com http://www.lupuspalmsprings.orq Private line: 325-5739 L� THERE IS A LOT OF NEGATIVE ENERGY OUT THERE IN PALM SPRINGS RIGHT NOW AND I EMPATHIZE WITH YOU REGARDING HOW BEST TO DEAL WITH IT. . ... AND, SO I THOUGHT WE MIGHT BE ABLE TO GET SOME FOCUS ON A POSITIVE PROJECT THAT WILL BE FUN FOR ALL, AND CAN STIMULATE MORE CUSTOMERS INTO PALM SPRINGS THAT WEEKEND TO SUPPORT LOCAL BUSINESSES WHO ARE GRIPING VERY LOUD AND WILLLLLLLLLL PROMOTE PALM SPRINGS IMAGE TO THE REST OF THE COUNTRY. SO, ALORA, THERE IS MY GOODWILL POLITICAL ANGLE, AND NOW YOU MAY BETTER UNDERSTAND WHY I AM HERE. ON A MOST PERSONAL NOTE. Femmena! Fever Rising Weekend for Lupus Awareness has been entirely funded by me, personally. No one is "paying me" to do this project, as in the past i was paid from $10,000.00 to $75,000.00 PER DAY for this kind of project, PI clients never "bothered" with markets this small. We did 25-30 national programs a year, in MAJOR markets. 1 chose Palm Springs as the launch market because I live here and I want to support my community in any way that I can. Thanks! Contact; Wendie Kohn Lupus Palm Springs and Femmena! 591 N.Belardo Road Palm Springs,CA 92262 760-325-0277 vLvbl< ;s aol.com wwvv.lupuspalmsprings.orq Subject: Femmena! for Lupus Awareness and Understanding hosts vallev-wide Red Carpet Premiere Events and more, where evervone who cares can participate. Bright lights shining in the desert, show the nation we care and support a nationwide LUPUS ADVOCACY DAY. April 14, The Lupus Foundation of America will present thousands of signed petitions, from lupus advocates all across the U.S. to CONGRESS, demanding an official NATIONWIDE LUPUS ADVOCACY DAY. The weekend before..... Femmena! Fever Rising Weekend, shining a big bright light for Lupus Awareness and Understanding, afternoons and evenings (see schedule listing), Thursday through Sunday, April 7 through April 10, in Palm Springs, Rancho Mirage and Palm Desert! OUR MISSION: www.LupusPa!mSprings.orq is dedicated to stimulating more awareness and understanding for those suffering from Lupus. One out of every 185 Americans is affected by Lupus. Lupus is now more prevalent than the combination of Sickle Cell Anemia, Cystic Fibrosis, Cerebral Palsy, Multiple Sclerosis,and AIDS. More needs to be known about this devastating disease and how to better understand a friend or relative who suffers. OUR SPONSOR: Femmena! Essenza di Amore, "The Essence of Love for the Epitome of Woman," is a new, luxury perfume, available in Limited Edition, collectible gemstone decanters. This intense, erotic, pheromone enhancing perfume will make her debut,April 7th-10th during Femmena! Fever Rising Weekend for Lupus Awareness and Understanding. Femmena! is not just another product that donates "a portion of proceeds in support of a cause." Femmenal will remain synonymous with Lupus Awareness and Understanding,and will CONTRIBUTE 25% OF ALL SALES, ONGOING,TO SUPPORT THE LUPUS FOUNDATION OF AMERICA, in their efforts to help others who suffer from this disease and those who love them to care for and understand them. Femmenal collects individual contributions as well as direct contributions for lupus. No other products or events do this. OUR GOAL FOR FEMMENA! FEVER RISING WEEKEND ?: TO CREATE ENOUGH FESTIVE SUPPORT AND PARTICIPATION TO COMMAND NATIONAL MEDIA ATTENTION TO THIS ISSUE! Femmena! perfume will be discounted. A 25% portion of the proceeds will go to lupus research through The Lupus Foundation of America. Femmena! was created by Wendie Kohn, the creator of the gold standard marketing company, Product Intro. Samples of this new perfume will be offered at this Fever Rising Weekend. Local businesses, casinos and The City of Palm Springs will also be contributing and participating in this four day, out of the box gala event where everyone who participates wins and can turn fun and glamour into care and support. Chances are most people know someone who has this little talked about disease. Event Schedule: Thursdav, April 7th: 6-8 p.m. Gadi Jewelers 467 N. Palm Canyon Drive Palm Springs 323-1838 Friday, April 8th: 5-8 P.M. Emrick Jewels 73896 El Paseo Palm Desert 568-4522 Saturday, April 9th: 1-4 p.m. Just A Second Consignments 1775 E. Palm Canyon Dr. Smoketree Plaza Bid. G, Suite 2 Palm Springs 320-2949 Saturday.April 9th: 5-9 P.M. Marco Davinci 71800 Hwy 111 Ste A-158 The River Rancho Mirage 340-9418 Sunday, April 10th: 1-5 p.m. The Wardrobe 108 S. Indian Canyon Dr. Palm Springs 325-4330 Sunday Eveninq, April 10 Wrap Party Finale for all Participants 6 pm Village Pub 266 S. Palm Canyon Dr. Palm Springs 327-4274