HomeMy WebLinkAbout12/16/2009 - STAFF REPORTS - 1.A. t ► t1W
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Purpose
• Expand air service options and alternatives for
our residents and visitors
• Support key elements of economic impact
• Recapture air travelers lost to other Southern
California airports
• Strengthens Palm Springs' commitment to
growth
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Air Service Expansion Priorities
• Additional and complementary airline hubs or
focus cities
• Seasonal low frequency hybrid markets (not
currently served)
• Extension of shoulder season operations in key
existing markets
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Funding
• Recommended amount of up to $ 1 million to
be invested in program , possibly allocated
across a range of airlines and markets
• Funds available from approximately $10 million
in unrestricted cash
• Will only be expended if successful in the
recruitment of new or expanded airline service
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Program Implementation
• Consistent with FAA guidelines
• Available to all airlines — non-discriminatory
• Targets highest priority and sustainable
markets and focuses on marketing of new
airline services
• Defined term — can be extended , modified , or
canceled if future funding not available
• Can be partnered with programs of other cities
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Program Implementation
• Consistent with FAA guidelines
• Available to all airlines — non-discriminatory
• Targets highest priority and sustainable
markets and focuses on marketing of new
airline services
• Defined term — can be extended , modified , or
canceled if future funding not available
• Can be partnered with programs of other cities
AIRPORT DEPARTMENT
AIPORT USE AND PARKING INCENTIVE PROGRAM
At its December meeting the Airport Commission voted in favor of
a marketing and promotional incentive program utilizing the public
parking services.
The promotion would ;run for a period of 90 days and provide one
(1) day of free parking to anyone that parks in either short or long
term parking for three (3) or more days. The anticipated cost in
terms of lost revenues to the airport budget would be
approximately $84,000 this fiscal year_
The Commission indicated support of the promotion if it would ruin
concurrently with the proposed increase in the daily parking rates.
The rate increase would generate approximately $300,000 per
annum in additional airport revenues and would cost customers an
additional $3 per day for both long and short. The rates would
increase: Short Term $8 to $l 1 and Long Term $12 to $15.
7Z'A I d . A
CITY COUNCIL
PALM SPRINGS INTERNATIONAL AIRPORT COMMISSION
CITY OF PALM SPRINGS, CALIFORNIA
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Joint Meeting Discussion Topics
WEDNESDAY, DECEMBER 16, 2009
Council Chamber
1. Airline Incentive Program-
2- Parking Promotion Program,
3. Future Projects.
JOINT MEETING OF THE CITY COUNCIL AND THE AIRPORT COMMISSION:
(6:00 P.M. TO 7:00 P.M.)
I.A. AIRPORT COMMISSION REPORT ON RECENT ACCOMPLISHMENTS,
DISCUSS GOALS AND UPCOMING PROJECTS:
RECOMMENDATION: 1) Accept public comment on matters of the City
Council and the Airport Commission; and 2) Direct the Commission and
staff as appropriate.
Item No.