HomeMy WebLinkAbout5/25/2005 - STAFF REPORTS c
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DATE: May 25, 2005 Consent Calendar
SUBJECT: PROPOSED SHARE THE LEGEND COOPERATIVE ADVERTISING
PROGRAM
FROM: David H. Ready, City Manager
SUMMARY
! The City Council will consider an advertising promotion plan to attract a `drive-in market'
from Riverside and San Bernardino counties. The Share the Legend cost will for this
promotional contract will not exceed $27,000.
RECOMMENDATION:
1. Approve Minute Order , authorizing ai purchase agreement with Creative
Media Solutions LLC for "Share The Legend Campaign" advertisements in an
amount not to exceed $27,000 subject to the approval of the City Attorney; and
2. Authorize the City Manager to execute all necessary documents.
STAFF ANALYSIS:
This proposed cooperative advertising opportunity was presented to the MainStreet
I Board by Jeff Hocker, Director of Communications with Palm Springs Tourism, at their
April 7 Board Meeting. His stated objective was to attract a larger "Drive In-Market"
from the Inland Empire (Riverside and San Bernardino Counties) to come to Palm
Springs for VillageFest and spend the weekend at a local hotel and shop and dine in
downtown Palm Springs over a three to four day stay.
FISCAL IMPACT:
Within this cooperative promotion, Palm Springs Tourism agreed to pay a total of
$6,382 for one fourth page advertisements in the Riverside Press Enterprise and San
i Bernardino Sun newspapers.
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Item No.
City Council Staff Report
May 25, 2005 -- Page 2
PROPOSED SHARE THE LEGEND COOPERATIVE ADVERTISING PROGRAM
The MainStreet/Share the Legend portion is for a total amount of $20,250 for a
campaign of 106 commercials on KFRG Radio. At no additional cost, Creative Media
agreed to produce two live radio remotes. Funds are appropriated in Fund Account
Number 1220-65110.
David H, Ready, City er
MINUTE ORDER NO
AUTHORIZING A PURCHASE AGREEMENT
WITH CREATIVE MEDIA SOLUTIONS LLC
FOR "SHARE THE LEGEND CAMPAIGN"
ADVERTISEMENTS IN AN AMOUNT NOT TO
EXCEED $27,000 SUBJECT TO THE CITY
ATTORNEY'S APPROVAL A
I, James Thompson, City Clerk of the City of Palm Springs, hereby certify
that this Minute Order authorizing a purchase agreement with
Creative Media Solutions LLC for "Share The Legend Campaign"
advertisements in an amount not to exceed $27,000 subject to the City
Attorney's approval, was adopted by the City Council of the City of Palm
Springs, California, in a meeting thereof held on May 25, 2005.
JAMES THOMPSON, City Clerk