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HomeMy WebLinkAbout6/1/2005 - STAFF REPORTS (19) 0 United Way May, 2005 of the Desert Post Office Box 1990 Palm Springs,CA 92263-1990 731 Mr. David Read FAX 760)778 1421 City Manager www.undedwayofihedesert org psumtedwypaol com Administrative Offices umtedwayofthedese tts is rr core City of Palm Springs OFFICERS 3200 E. Tahquitz Canyon Way President JOHN E.FITZGERALD III Palm Springs, CA 92262 Vice President ROBERTJ DICKEY Secretary OR JANICE S.LYLE Dear Mr. Ready. Treasurer GARYW DACK Congratulations on your 2004-2005 campaign for the United Way of the Desert. BOARD OF DIRECTORS We all want to thank you and our associates for"Makin Your CaringCount" DONALDT.AIKENS Y g Palm Springs Unified School Dlslrict with your generous employee donation of$1,870.00. KARL T.ANDERSON Karl T Anderson CPA,Inc MICHAEL J.BAUERFEIND Time Warner Cable We are pleased to present you with this Silver Award, which is based on the per sa B NOaJOHN mbi ,h n D. capita giving level of your employees. Also enclosed is a copy of our new WALTER T.CLARK "Desert Stars"publication for leadership giving in which we are honored to have GARY WaoACK al Group Lund&Curry CPA's you listed as an award Winner. ROBERTJ DICKEY The Desert Sun DR WILLIAM E.DIEDRICH We also want to give our heartfelt appreciation to Debbi Allen the campaign chair JUNE JaFEFRELLI and our entire employee team. Their commitment and dedication to supporting John F Kennedy Memorial Hospllal Y1>li g JOHN E FITZGERALD III the United Way is outstanding. FILGerald&Mule THOMAS L.FREEMAN Riverside County Sheriff's Department ROBERTB GWYN During your presentation of this award to your employees, would you please Civic Leader TERRY B HENDERSON extend our most grateful appreciation for their contributions to this year's city of La Ounce SANDRA HOUSTON campaign. Their support has made an impact on funding programs and services Caldorma Highway Patrol ANDREW T JESSUP,SR that will improve the lives of thousands of children, youth, and families in the Jessup Aoto Plaza CARLT KARCHER Coachella Valley. CLK,Inc/Carl's Jr Restaurants DR JANICE S.LYLE Palm Springs Desert Museum Thank you again for our generous su oil and our commitment to the United RICHARD L MAOKNIDKI Y g Y g PP Y Imperial Irrigation District Way of the Desert. KAREN A.GPPENHEIM KO&Associates JAMES R PALMER Armlet Defense Products Sincerely, JACK PEAT,JR. Creosote Partners FOCH7U7 PENSIS Coachella Valley Unified School District ZL"Ij WILLIAM T POWERS Pacific Western Back STEVEN B ROBBINS Bill Powers Coachella Valley Water District DR.MICHAEL SELLWOOD General Campaign Chair Palm Springs SERVICE District Las Casuelas Terraza DR.MARIA C SHEEHAN enclosures College of the Desert DR.DORIS L WILSON Desert Sands Unified School District SUPERVISOR ROY WILSON 4th District,County of Riverside MERRITTW WISEMAN Civic Leader SUSANA M.WOLFE JW Mother's Desert Springs Resort I ® Unit bed Vftjj SILVER AWARD 2005 PRESENTED TO City of palm Spring-4 A v4inijtHatiue tAeJFor ouCdling service ttt �ie people of our community . . . the United Way. ©1986 United Way of America 7129 �� - —�" o) Pa m 15prings 15ureau of Tourism Inland Empire Film Commission Contract with Palm Springs Bureau of Tourism Overview Calendar Year 2004 The return on investment that the City of Palm Springs gets in relation to the Palm Springs Bureau ' of Tourism's contract with the Inland Empire Film Commission(IEFC) is reviewed in the attached document. Our current contractual amount is $20,000 per calendar year. Our contract provides the following: I • First priority on room nights if the production crew wants to film in the Coachella Valley • Opportunity to promote and assist every production crew that films in Palm Springs • Full page ad in the IEFC Production Guide("The Reel Palm Springs") Attendance at 2 location scout shows per year in Los Angeles • Ad and attendance for 4 people at the annual California On-Location Awards(approx. 500 industry professionals attend each year including producers, directors, and location scouts) • Listing in the L.A. 411 (information directory for the film industry) • Annual Familiarization Trip with Location Scouts • PSBT staff member on the Coachella Valley Film Alliance • Prominent presence on the IEFC's website • On-location digital scouting for production companies, as required • Supply the PS Bureau of Tourism with quarterly and yearly activity reports • Interaction with the regional media as needed to promote film in the area • The IEFC works jointly with the Bureau staff to generate premiere screenings The Inland Empire in total had approx. 1830 production days. That means District 4 (Palm Springs) got a 35-40% share of ALL filming in the region. Attached is a table that shows the financial impact that productions coming into Palm Springs bring as a result of our contract with the IEFC. The formula that is used was designed by the State Film Office and is audited by KPMG-Pete Marwick. It is based on crew size, length of stay, crew services hired, and type of production. Additionally, many services are used during filming (i.e. security services, catering, transportation, equipment rentals, etc.). Also, crew members that are provided accommodations usually get a per diem, which is almost always spent locally(i.e. bars, restaurants, grocery stores, entertaimnent, shopping, etc.). As a direct result of the production crews filming in Palm Springs, there is a promotional value associated with selling Palm Springs as a resort destination. Miss Teen USA for example, produced a 7 minute travelogue on the begimiing of the primetime network broadcast which had a media value of approx. $1.4 million (approx. $200,000 x 7 minute).777 N.Palm Canyon Drive,Suite 201,Palm S ��11prings,CA 92262 e. 14 61/z®¢t.�; rhone760-778-8+15 • 300-927-7256 o 5,760-52)-3021 &Lg,swm-moo www.palm-bprings.org 10 y1,1_51.+ operated and Managed by 5M6 i i i The film industry is largely based on relationships and how effective your destination is in making the experience of filming as problem free as possible. Our contractual relationship with the Inland Empire Film Commission is now in its 3rd year. As our relationships with the industry have become more solidified over the years through the IEFC, we are seeing a growing interest from the Hollywood Studios for more commercials, episodics, and now feature films. The fruits of all of our hard work are paying off.Next month, the feature film "Reunion"will be giving the Palm Mountain Resort 500 room night's mid-week in June. This was our ultimate goal. Lois Ware, The City of Palm Springs Film Permit Officer and I work very closely together on the productions that come into Palm Springs and we both attend the Coachella Valley Film Alliance meetings held at the Leisure Center. I wanted to make sure you had all of the information on how the Palm Springs Bureau of Tourism works with the IEFC and with the City Permit Officer. We look forward to bringing more productions to the City of Palm Springs and in continuing to build the revenue it brings through the hotel room nights and in turn to build the retail sales tax, and through the hiring of local production services. Our return on investment was nearly 1,000 times what we invested. ' L 1 i City of Palm Springs Film Activity Report # of Palm Springs Total I Productions/Service Days Features 2004 I 50 TV 2004 I 107 Commercials 2004 I 86 Stills 2004 I 444 Documentaries, Industrial, Other 2004 I 33 Music Videos 2004 4 Student 2004 I 5 f Total I 729 I Total Economic Impactl s 24,160,000.00 Production Highlights Feature Films that shot in Palm Springs: "Alpha Dogs"starring Justin Timberlake and Bruce Willis. "Phat Giriz"used a number of locations over a two-month period. TV productions: "Priscilla Presley,""The Ultimate Gamer,""Take My Kids Please,""Adventure Golf,""Palm Springs- The Great Outdoors,""Vacation Home Search,""Wow!Palm Springs,""Dollars and Sense,""Miss Teen USA,""I Can Do That,""48 Hours Investigates," and"Average Joe." Commercials included. "Washington Mutual"(Trojan Horse), "Sprint," "Sunpop,""Hertz,""Morongo Casino,"and "Teed Off"just to name a few. Still Photography included. Saab, Macy's Men's Book, Barrie Pace, Speedo of Japan, Hummer, Land's End, Casual Corner, Ralph Lauren, Sony, Self Magazine, Volkswagen, Holiday Goddess 2004, Mitsubishi Eclipse, Estee Lauder, Elie Magazine, and Neiman Marcus are just some of the still production shoots that has enjoyed Palm Springs locations. Reported by: Sheri Davis Director, IEFC Detailed list available upon request 2004 Date: 04/12/05 Palm Springs Bureau of Tourism and The Palm Springs International Airport Cooperative Advertising in Support of the Airport Fiscal Year 2004-2005 Return on Investment or Circulation Viewership Publication or Project Attendees Listenersho Cost Analysis Advowsih : $23,000 (Includes cost of vinyl and Minneapolis (2) Approx. 75,000 per day production) $18,000 (Includes cost of vinyl and Chicago Approx. 155,000 per day production) Prr�jncludesdesign Alaska Airlines In-flight (PS Co-op) 57,967 $4,100 Alaska Airlines In-flight (PSDRCVA Co-op) 120,000 $1,365 Horizon Airlines-Sacramento Bee 27,054 $5,372 Skywest 115,000 $1,530 Windy City News-Chicago 50,000 $1,650 Chicago Tribune 1,600,000 $5,798 Minneapolis Star 1,200,000 $5,280 West Coast Newspaper Group (bought as a group)- Includes, San Francisco Chronicle, Portland Chronicle, Sacramento Bee, total circulation of all 4 and San Diego Tribune publications is approx. 2,800,000 $24,000 Windy City Radio-Chicago 20,000+ $1,636 CFUN Radio-Vancouver 175,000 $0 125 travel agents and Articles came out in the tour operators, and 8- Vancouver Sun, Extra West, and WestJet Airlines-Sales & 10 media in Calgary, others for a total media value of Media Mission Edmonton, Vancouver approx. $18,000 $35, 325 1 1��7v'i-An Df.95 Palm Springs Bureau of Tourism and The Palm Springs International Airport Cooperative Advertising in Support of the Airport Fiscal Year 2004-2005 ViewershipCirculation Publicationor Project • Expecting approx. 10 members of the Horizon Airlines FAM Trip media Upcoming $3,500 Harmony Airways- CEO, Manager of Companion Travel had 4 cover Corporate stories and we had 6 other stories Communications and in the Vancouver Sun, Globe& Harmony Airlines FAM Trip- 15 media (print and Mail and others for a total media Jointly with the PSDRCVA radio) value of approx. $22,000 $3,500 Distributed 12 press releases, Efforts of PSBT Staff to handed out airport brochures at distribute press releases, 10 trade shows, promoted hand out brochures at trade through First PR (UK) and AKR shows etc. (Germany) public relations offices $6,000 PSBT Newsletter Printed 5,000 copies $2,000 Total Expenditures in Support of the Palm Springs International Airport $142,056 2 I Media Impressions-Free Publicity for City of Palm Springs Fiscal Year 2004-2005 Sampling of Major Medium Month Circulation/Frequency Column Inches Ad Equivilency Exposure Print-Newspapers& Magazines-U.S. & NY Daily News, Orange Canada Jul-04 1,263,281 921 $51,982 County Register,W-NY USA Today, Dallas Source: Burrelle's Morning News,The Week Clipping Service Aug-04 11,939,873 858 $61, 813 NY Vancouver Sun, Skywest Sep-04 7,919,385 1,046 $117,132 In-Flight, VIA Frommer's, Miami Herald, Oct-04 4,770,414 2,155 $254,641 Golf Magazine Outside Magazine, Bon Nov-04 12,130,850 2,182 $538,326 Appetit, GSA-Canada NY Times,Travel America, Globe&Mail- Dec-04 24,997,311 5,595 $1,455,503 Canada Southwest Airlines, LA Times, California Home& Jan-05 11,087,940 6,598 $674,131 Design Boston Globe, Men's Feb-05 15,649,460 3,556 $1,145,730 Journal, HX CNN Money, Passport, Mar-05 9,936,662 5,338 $479,403 Alaska In-flight Travel& Leisure Golf, Travel Weekly,Arthur Apr-05 10,193,320 6,785 $1,035,334 Frommer's Budget Travel May-05 N/A N/A N/A N/A Jun-05 N/A N/A N/A N/A Sub-Total 109,888,496 35034 $5,700,200 20/20-ABC,The Today Television- Show-NBC, CNBC-Cable, Travel/Entertainment PBS(Washington-San Programs Only(Not Francisco, Dallas), QTV- Including TV from Year-to-Date National, Pink Planet IEFC)-U.S. &Canada (Approx Numbers) 65,000,000 0 $4,650,000 Travel-Canada CFUN-Vancouver, Cable Year-to-Date Radio Network-National, Radio-U.S. &Canada (Approx Numbers) 12,000,000 0 $1,876,500 Sirius OUTQ-National International Publicity- Sources: Romeike Limited-Clipping NEW! Magazine, Service(First Public INSTYLE Magazine, Relations-United Vogue, Evening Kingdom) Year-to-Date Print 9,187,922 3,156 $1,131,545 Standard, Gay Times May&June TBD N/A N/A N/A Granada TV, Maverick Year-to-Date Radio TV, BBC Holidays, &TV 4,231,619 0 $897,500 GMTV, Scotland Today Sub-Total 13,419,541 $2,029,045 Media Impressions-Free Publicity for City of Palm Springs Fiscal Year 2004-2005 Sources:AKR Public Madame, Frei,Welt Der Relations(Germany) Year-to-Date Print 7,988,200 4,575 $1,087,500 Frau, GALA May&June TBD N/A N/A N/A Year-to-Date Radio TV Horan and Sehen, Nix &TV 8,004,200 0 $1,654,215 Vie Waus, Sub-Total 15,992,400 4,575 $2,741,715 Grand Total All Categories 216,300,437 42,765 $16,997,460 I I I I I 2