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HomeMy WebLinkAbout6/29/2005 - STAFF REPORTS (25) W City Council Staff Report DATE: June 29, 2005 NEW BUSINESS SUBJECT: WAIVER OF GREENS AND CART FEES FOR THE AWF DESERT CELEBRITY CLASSIC FROM: David H. Ready, City Manager BY: Scott Mikesell, Director, Department of Parks and Recreation SUMMARY The City Council will consider adopting a Minute Order that waives greens and cart fees for the AWF (Afghanistan World Foundation) Desert Celebrity Classic at the Legend and Resort golf courses at Tahquitz Creek Golf Resort on Friday, Saturday and Sunday, November 18, 19 and 20. RECOMMENDATION: Staff recommends that the City Council not waive any fees due to the City's current budget deficit. STAFF ANALYSIS: Sonia Cole, Founder and Chairman of the Afghanistan World Foundation (AWF) in Los Angeles, Califiornia, a California nonprofit 501(c) corporation, and promoters Alex Hyde-White ofTMG in Santa Monica, California, and Amado Salinas of Salinas Heritage Group in Palm Springs, California, are requesting a waiver of greens and cart fees for the AWF golf tournament on Friday, Saturday and Sunday, November 18, 19 and 20, at Tahquitz Creek Golf Resort's Legend and Resort courses. This is a new event for the City, with the purpose of bringing "celebrity golf, at its highest level, back to where it all began, beautiful Palm Springs." The goal of the AWF is to underwrite a "Surgeons of Hope"trip to the new mother/child hospital in Kabul, Afghanistan, for urgent medical training of Afghan medical staff in caring for mothers and infants. The event would be held on Friday, Saturday and Sunday, November 18, 19 and 20, with the projected number of participants being 160-180 and spectators numbering 400. The host hotels would be the Spa Resort Casino and Hotel Zoso, Item No. 5 ,A. DATE: June 29, 2005 NEW BUSINESS SUBJECT: WAIVER OF GREENS AND CART FEES FOR THE AWF DESERT CELEBRITY CLASSIC FROM: Scott Mikesell, Director, Department of Parks and Recreation PAGE: Two with a total projected number of room nights being 220. The projected net tournament revenue is $548,000 and the projected net tournament expenses are $305,000, with a total profit of$243,000. The City of Palm Springs would be named as a Co-Presenting Sponsor, with an estimated value of $90,000 in branding the City by bringing celebrity golf, at its highest level, back to where it started. According to the City's "Tournament and Group Play Policy," ten percent (10%) of each player's entry fee is to be allocated toward the purchase of merchandise at Tahquitz Creek Golf Resort to assist in offsetting administrative costs associated with conducting the event and for ongoing support of retail operations at the pro shop. As stated in the application, the tournament entry fee for this event would be an average of$1,800 per person,with $22,000 going to Tahquitz Creek Golf Resort for its merchandise and management fee. According to the applicant's estimated number of players (160-180) and the $1,800 per-person entry fee, the golf resort should receive a minimum of$28,800(160 participants x$1,800 per person x 10%). Also, in accordance with the City's "Tournament and Group Play Policy," requests for full waiver of greens fees "will only be considered if requesting a weekday (Monday through Thursday) tournament date. All requests for weekend (Friday through Sunday) and holiday tournament dates will be considered at the prevailing Resident Discount Rate for each participant." The request, as presented, is not in accordance with the City's policy. The policy also states that if the tournament is a Pro Am or other similar celebrity/amateur event, "celebrities and other dignitaries may receive full waiver of greens fees at the discretion of the City Manager or his designee; however, the total number of celebrity players receiving full fee waivers in this manner shall not exceed twenty-five percent (25%) of the total number of participating tournament players. These waivers will only be granted during the approved tournament dates." As part of the criteria to be met under the City's policy, a guarantee that a minimum fifty percent (50%) of the proceeds designated to go to charity must benefit the City of Palm Springs or a Palm Springs charitable organization/foundation.According to the application, AWF is restricted in the manner in which it can disperse funds. Its mandate is to support and aid humanitarian causes in Afghanistan. Unless it partners with a local charity,the net charitable proceeds must go to Afghanistan and this mandate must be enforced in year one. However, the AWF is exploring how it can support a local charity by designating certain charitable items sold at auction, for instance, as gifts to local causes. The AWF is currently working with Desert Hospital on this aspect of the tournament. DATE: June 29, 2005 NEW BUSINESS SUBJECT: WAIVER OF GREENS AND CART FEES FOR THE AWF DESERT CELEBRITY CLASSIC FROM: Scott Mikesell, Director, Department of Parks and Recreation PAGE: Three Many details remain to be determined regarding this event, such as who will be playing in this tournament, if entertainment of any type will be provided, first aid provisions, promotional details, advertising, catering, and the total extent of the tournament's use of City facilities. The primary objectives of the promoters at this early stage are to secure the venue and determine the cost of City fees in doing so. At its June 8 meeting, the Parks and Recreation Commission unanimously (7/0) voted to recommend that City Council deny the request for waiver of greens and cart fees for this event. FISCAL IMPACT: Peak season rental rates at both Tahquitz Creek Golf Resort courses are estimated to be between $10,000 and $12,000 per day, or estimated unrealized revenue of as much as $36,000 for the entire weekend. ALTERNATIVE: 1. Approve Minute Order No. waiving greens and cart fees for the AWF Desert Celebrity Classic at the Legend and Resort golf courses at Tahquitz Creek Golf Resort on Friday, Saturday and Sunday, November 18, 19 and 20, 2005. to f Mikesell, Director David H. Ready, City Manage Department of Parks and Recreation Attachments: 1. Application for Tournament Fee Waiver for AWF Desert Celebrity Classic 2. Minute Order CITY OF PALM SPRINGS TAHQUITZ CREEK GOLF RESORT DEPARTMENT OF PARKS AND RECREATION 1885 Golf Club Drive 401 S.Pavilion Way Palm Springs, CA 92264 Palm Springs,CA 92262 Telephone: (760)328-1005 Telephone: (760)323-8265 APPLICATION FOR TOURNAMENT FEE WAIVER IN ORDER TO BE CONSIDERED,THIS APPLICATION MUST BE COMPLETED IN ITS ENTIRETY. I. Title,Sponsor,Purpose and Goal / / / • Title: 4wr ��@Se-I-T cd C1//A C/(,SS/C Sponsors: LU s ,44 Nt1woYK"I Ficre-6105_yl keen axi axJa'rllAn r Ce,&4ri�` Play,wf�rl CCU rig � it/ �J Pak [s�,%ny • Purpose: t��ln �e%IY� /d� ale- -� 1;�4es l fie( Za4- A • Goal: UKdcr*wr(t "fur9uxr cif { ~ Err fa new /ye�fs.-1Gc.1� yeyjri 1A1 A lwal {ar U*5e44f /h edi[n/ AP-4 tot t!5 eF 1 ac med:e,*1 r�►Y"r i%, Bare a ' II. Applicant Authorization Attach a written communication from the organization in whose name the event will be, advertised, which authorizes you,the applicant,to submit this application on its or his/her behalf. • Applicant's Name: 5att t a 6nk • Applicant's Title: CAA;V"W.'n tvo,,�4 {aaa.dr,{a'6h • Address: 10560 AllsAr t;-e 13IV '- J A l"V • Mailing Address: CoS 1-�Fj'ejes/ CA• 00:L • Affiliation: fo"41o� • Telephone: Daytime: 3'04 8;'P•33'n Evening: Emergency: y(O l III. Event Principals • Name of person on site during setup, tournament, and takedown who is responsible for the event and is authorized to make necessary decisions and changes: On this page and on any needed attached sheets, list names, addresses, and telephone numbers of all the principals involved in any way in the proposed tournament.Include professional event organizers,event promoters,financial underwriters,commercial sponsors,contractors,charitable agencies for whose benefit the event is being produced,the organization or organizations in whose name the event is being advertised, and all others administratively, financially,and organizationally involved as principals in the production of the proposed tournament. • Name: Alm rl�V� Vv�t • Organization/Business/Agency/Affiliation: TN�� • Mailing Address: C" c, ���jq�` 7'1E/I1(G • 1 a 40� • Daytime Phone: 3io 3�i 3y�7Q l c�EveningPhone: �� • Entity's Tax Identification No.: 1 r7 o • Title and Functional Responsibility with Regard to the Tournament: 7ouRN P2bnue-nod H �� • Name: q A"t-1 nl PS • Organization/Bushness/Agency/Affiliation}:_ Ull t�2Yl �GtG�e Gr°r • Mailing Address: a a�S ��g e,-, RIM 'P'1 X C�• 'Gi a a� �" • Daytime Phone: S�� 3 / Evening Phone: Sa rn� • Entity's Tax Identification No.: • Title and Functional Responsibility with Regard to the Tournament: `I ov R-N�,j Coo lz O W Mod A-Nb MA-PA40fl N q 2 IV. Requested Tournament Components (For multi-day tournaments, please attach complete schedules.) p • Requested day and date(first choice): f�,'CA a, �� I o I SCJ, �I SU''" • Alternate days and dates: Fle" l/J lc Pm Am a-Obs O/VIY TatiaLVhGe C • Requested facilities: d�q[,Utz Gee-k U Tournament date and time schedule for each of the following: • Setup: from Date: • Start: from M ��A✓✓ M to AM& Date: N /7, ��--�� • Finish: from 3 AMr7PM�o_ AM/O Date: • Post-Tournament 3 Activities: from AM )to A M Date: Su.. . / • Takedown: from v AM/ I�to 6 AMeM Date: <,q ,. • Projected number of participants : 9 Go and spectators: /'off • Past participant attendance: Q w and spectators: • Name(s) of host hotel(s): spa ROSO 4 • Projected number of room nights the tournament will bring to Palm Springs: C � 7z V. Insurance ( LA r r0 C,e SS +k rk //1�" F- • Attach to this application either an insurance policy or a certificate of insurance, including the policy number,amount,and the provision that the City of Palm Springs and Tahquitz Creek GolfResort are named as additional insureds. (Note: Insurance requirements depend upon the risk level of the tournament.) J 3 V1. Location Map • If outside services or services not being supplied by Tahquitz Creek Golf Resort staff and management are being used,please check off below the items that are applicable to your tournament. Indicate these items on maps and attach. When possible,please provide a to-scale drawing. A Entertainment or stage locations(grandstand operators should provide you with a to- scale drawing) B Alcoholic beverage concession area C Non-alcoholic beverage concession area D Food concession areas E General merchandise concession areas F Portable toilet facilities (indicate nnnber): IV�Q � v G First aid facilities H Event participant and/or spectator parking areas or parking plan I Event organizer's command post J Fireworks or pyrotechnics site(include launch site and fallout zone) K Tables,enclosures, etc. L Temporary or permanent structures,such as seaffolding,'stages,platforms,reviewing stands,grandstands or bleachers constructed for the event M Site of electrical wiring to be installed for the event N Site of water or other utilities O Trash containers (indicate number): P Other.Please describe: Jpansa Te"T ( V(Q� Intl Qs �� l� VIL Availability of Food,Beverages and/or Entertainment • If there will be music, sound amplification or any other loud noise,please describe, including the hours. M Ctl�De +V GrGvJS CXi v-eA/ t ,. -,;,7 et }p DY 4-(7 4 VII. Availability of Food,Beverages and/or Entertainment(continued) • Are alcoholic beverages to be served? 9 Yes ❑ No If yes: • Describe what system will be used to ensure that alcoholic beverages will be consumed only by those persons 21 years of age and older. c� OM V&� ja 5gTfjP M gtv • Describe how,where,when and by whom the alcoholic beverages will be served. • If a party, dance or live entertainment is part of your event,please describe. • Please describe all activities of your event for which a license is required, i.e.,business license, land use permit, parade permits, liquor license,health department permits, pyrotechnics permits, etc. • Are food and/or non-alcoholic beverages to be served? K Yes ❑ No If yes: • Will it be provided by Talnquitz Creek Golf Resort:? J Yes ❑ No If no: • Describe sanitation measures, food handling procedures and the nature of the food (such as pre- packaged foods,hot dogs,premixed sodas,unpeeled fruit,raw meats,vegetables,fish,or peeled and cut fruit). NOTE:You may need to have a health permit from the Riverside County Department of Health Services. 5 VIU. Security and Safety Procedures • Describe your proposed procedures for setup,operation, internal security, and crowd control.• If an event is to occur at night, describe how you are going to light the event area in order to increase the safety of participants and spectators coming to and leaving the event. N/A • Describe your proposed plan for traffic control and,parking (number of vehicles anticipated, parking locations, effect on traffic on public streets, etc.). ) ) 11 • Give name, address and phone number of the agency or agencies that will provide first aid staff and equipment. Attach additional sheets, if necessary. —� Name of Agency: l 1 Name of Representative: V + Address: Phone Numbers: • hrdicate medical services that will be provided for the event. Medical Service How Provided Ambulance Doctors Nurses Paramedics rr.n) 6 IX. Vendors or Concessionaires • Describe what vendors or concessionaires you will allow in conjunction with the event and the purpose or purposes of these concessions. 5bmQ- '5?ar�sars w/ 4,(, f-ff vYrodmG+ ( t, FToce55) • Describe how you intend to regulate, monitor and control the type, number and quality of vendors/ concessionaires whom you may permit to operate inconjunction with the event. X. Mitigation of the Community Impact • Describe how you intend to reduce the impact of the tournament on businesses, churches,neighborhood, motorists, mass transit users and others.Attach additional sheets, if necessary. -W(s w i aw� Ina `N� Cv c Ps5a r<. a, s � XI. City Services/Fquipment • Describe City services and/or equipment requested for this event. This will be reviewed and approved or denied by the Special Events Planning Team(S.E.P.T.). XH. Other Pertinent Information f ' ���Rt� b 1-1 vis ���rb�� � er Is 'UH. General Information The following information is important for permit approval. It is requested so that the City will have information regarding the dollars raised for charities,the estimated age groups of participants and spectators, the fees charged or donations required, and the specific public benefits derived from each event. • Please provide the following information based upon attendance, fees, and revenue and expenses. LAST YEAR'S EVENT: Ni✓vJ Attendance (players only) REVENUE: Tournament entry fee $ (per person) Total entry fees paid $ Admission revenue $ Concession revenue $ Sponsorship revenue $ Other revenue $ Total net tournament revenue $ EXPENSES: Administrative/professional expenses $ Rental expenses $ Merchandise expenses $ Promotional/advertising expenses $ Food&beverage expenses $ Equipment rental expenses $ Other expenses $ Total net tournament expenses $ 8 XIII. General Information(continued)` THIS YEAR'S EVENT: J�o I Projected attendance go (playersonly) REVENUE: , Tournament entry fee $ ' (per person) Total projected entry fees to be paid, $ Projected admission revenue $ `2-6 Projected concession revenue $ Projected sponsorship revenue $ Other projected revenue $ *LESS merchandise&management fee ($ / ) (10% of entry fee) Total projected net tournament revenue $ 5�s'-1 ' *To be paid in advance to Tahquitz Creek Golf Resort EXPENSES: Projected administrative/professional expenses $ / Projected rental expenses $ 10 1 Oa Projected merchandise expenses $ �1 d I Projected promotional/advertising expenses $ J-© � Projected food&beverage expenses $ l 5/ e ov Projected equipment rental expenses $ ar-D Other projected expenses -- rra r arse- $ l S or,cJ Total projected net tournament expenses $ is Sr&a 9 Ar DTI (�fiJlnlG C N ff �.r�y; (Ajnq , -°klv� .114tlj , / /,�erg— !, Y l�'l/"—�- e ��"W' `���/u�i, ✓� �/ti `�-- 7 v X-,C/ f c XM. General Information(continued) (NOTE: Applicant must guarantee that a minimum 50% of the proceeds designated to go to charity must benefit the City of Palm Springs or a Palm Springs charitable organization/foundation.) T se- - � • Name the charitable organizations that received monetary ne its from last year's event, if applicable. Describe the amount paid,if any,to the charitable organization and give the number of volunteers provided by that organization. Number of Unpaid Volunteers Charitable Organization Amount Provided by Benefrciary Paid Charitable Organization • Name the charitable organizations that will receive monetary benefits from this year's event.Describe the amount guaranteed, if any,to the charitable organization and give the number of volunteers provided by that organization. Number of Unpaid Volunteers Charitable Organization Amount Provided by Beneficiary Guaranteed Charitable Organization cut j &F f>aj, '5ph',s is . t-e(AS 07 a VOAL ; 90, 60a — ems+ -�� C'I Y z Itto VC IIlk e tS ln� �rG � �t� C - �r t L w�j �e qt cot, � pal 7cFLi //J n r / Q CtIl� (h C�e-�z-� U ��, , tk,/�' IN��t �✓`�`-'C� � '-�-1 "�"'0 "" l W L/1.�� Ftl�.p/' Ck 'I 4F v1 (.^SL C+'V"X."`�(J..�-- .. ��^-s? G -� ��✓C.w7J--/Y/ a- �-(��\t��V`^� !�G'�--, ✓d wa- �-�'`� L ��' 't"� �i�..Ste, l���t/e�c�a, r �,`s c�2✓1. �� / � � � Vim-✓li��.v�xd (�.0 ��� '` � ( J �('�� 4 XM. General Information(continued) • Estimated percentage of age groups for participants acid spectators: Participants Spectators Age 15 years and under % 9S % 16 to 25 years lEr % 4A /�, % 26 to 45 years % �dv % 46 to 60 years % 9-4) % 61 years and over % 2-0 % Describe, as specifically as possible, the benefit to the Tahquitz Creek Golf Resort, the City of Palm Springs, and the general public that will be derived from this tournament(such as guaranteed number of times the City of Palm Springs and/or Tahquitz Creek Golf Resort will be mentioned during a broadcast). (NOTE: All media promotion of the event must acknowledge the City of Palm Springs and Tahquitz Creek Golf/Resort as event sponsors) d Ail lM&ec'p r �f rl6t(� d ltG�ca ��(�eC✓17S7R r,• ,lJrr1115Cr� • How do you plan to promote the event?Please provide public relations plan,including advertising schedule and promotion campaign, and attach a sample of all promotional literature. (NOTE:All promotional and advertising materials must acknowledge the City of Palm Springs and Tahquitz Creek Golf Resort as event sponsors. These materials must be submitted to the City's Director of Parks and Recreation for approval prior to production.) It`a 4ln — /Jlrec . r-vl�l f?mvic�e d�ita�•�r. 11 5lo-f �otk� LA� xt v a Ltd 5 tj �, �)4s C� XII. General Information(continued) • What decorations and promotional devices will be used: At the site: At other locations: • Event Committee Name Title Responsibilities Phone Ave, yyyl�e/��Ckll�ti// /t Y{QQtu��iCb2�e /W-OiCZS y1/�yz& gill t n, ttS I hereby certify that the information provided in this Application for Tournament Fee Waiver is truthful and factual to the best of my knowledge. Signature Date Name (Please Print) Title We realize this application is lengthy, but we need adequate information to avoid misunderstandings and help you make your tournament a success. . 12 MINUTE ORDER WAIVING GREENS AND CART FEES FOR THE AWF DESERT CELEBRITY CLASSIC AT THE LEGEND AND RESORT GOLF COURSES OF TAHQUITZ CREEK GOLF RESORT ON FRIDAY, SATURDAY AND SUNDAY, NOVEMBER 18, 19 AND 20, 2005. I, James Thompson, City Clerk of the City of Palm Springs, hereby certify that this Minute Order, waiving greens and cart fees for the AWF Desert Celebrity Classic at the Legend and Resort golf courses of Tahquitz Creek Golf Resort on Friday, Saturday and Sunday, November 18, 19 and 20, 2005, was adopted by the City Council of the City of Palm Springs, California, in a meeting thereof held on the 29th day of June, 2005. James Thompson, City Clerk