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Home My WebLink About22703 RESOLUTION NO. 22703 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM SPRINGS, CALIFORNIA, DECLARING ITS INTENTION TO MODIFY THE BASIS AND METHOD OF LEVYING ASSESSMENTS AND TO RENEW THE PALM SPRINGS BUSINESS IMPROVEMENT DISTRICT TO PROVIDE PROMOTIONAL ACTIVITIES IN THE DOWNTOWN AND UPTOWN AREAS OF PALM SPRINGS AND SETTING A PUBLIC HEARING FOR THE ADOPTION OF AN ORDINANCE AND AUTHORIZING THE LEVY OF ASSESSMENTS. THE CITY COUNCIL OF THE CITY OF PALM SPRINGS HEREBY FINDS AS FOLLOWS! A. The City of Palm Springs evaluated the merits of creating a Business Improvement District in the Downtown and Uptown areas of Palm Springs, and determined that a Business Improvement District would benefit the area to generate revenue to develop a marketing program and promoting activities. B. On February 21, 2007, the City Council adopted Ordinance No. 1709, establishing the Palm Springs Business Improvement District in the Downtown and Uptown areas of Palm Springs and authorizing the levy of assessments pursuant to the Parking and Business Improvement Area Law of 1989 [Cal. Streets and Highways Code, commencing with Section 36500]. C. The provisions of the Parking and Business Improvement Area Law of 1989 authorizes the City to impose assessments for the purpose of providing improvements and promoting activities which benefit from such improvements and activities. D. The Palm Springs Business Improvement District and the concomitant levy of assessment will promote the economic revitalization of the Downtown and Uptown areas of the City, create jobs, attract new businesses, and help prevent the erosion of these areas. In addition, the Palm Springs Business Improvement District enhances and furthers the promotion of the City's scenic, recreational, cultural, commercial, and other attractions as tourist destinations. E. On July 15, 2009, the City Council adopted Resolution No. 22541, taking no action on the levy of assessments for Fiscal Year 2009-10, and requested the Palm Springs Business Improvement District Advisory Board and City Staff conduct stakeholder meetings, review all aspects of the District, and recommend modifications as necessitated. Resolution No. 22703 Page 2 F. On January 20, 2010, and February 17, 2010, the City Council evaluated the input from the Business Improvement District Advisory Board, Stakeholder Meeting Input Session materials and comments, and directed staff to prepare an Ordinance modifying the Palm Springs Business Improvement District structure and assessments. THE CITY COUNCIL OF THE CITY OF PALM SPRINGS DOES HEREBY DECLARE, DETERMINE AND RESOLVE AS FOLLOWS: SECTION 1. ANNUAL REPORT. a. The City Council hereby modifies and amends the Palm Springs Business Improvement District Report, The Report is modified and amended to include the provisions of Section 3, Section 5, and Section 6 of this Resolution, and to append the Report with the 2009-10 Year End Summary and Budget Forecast document. b. The City Council hereby approves the Palm Springs Business District Report as modified and amended by Section 1(a) of this Resolution. SECTION 2. The City Council declares its intent to modify the basis and method of levying assessments and to renew the Palm Springs Business Improvement District for the Downtown and Uptown area of Palm Springs, pursuant to the Business Improvement Area Law of 1989, and levy assessments for Fiscal Year 2010-11 which will benefit the businesses located and operating within the area of the Business Improvement District. SECTION 3. The boundaries of the District shall be the areas described on the map of the District on file in the Office of the City Clerk, [attached as Exhibit A] to this Resolution, and shall include: All businesses on Palm Canyon Drive, north of Ramon Road and south of Tachevah Drive along the east and west sides of the street; Indian Canyon Drive, north of Ramon Road and south of Alejo Road along the east and west sides the street; Belardo Road, north of Ramon Road and south of Alejo Road on the east and west sides of the street; Museum Drive on the east and west sides of the street; Tahquitz Canyon Way west of Indian Canyon Drive on the north and south sides of the street; Andreas Plaza; and Amado Road, Arenas Road, La Plaza Way and Baristo Road from Indian Canyon Drive west to Belardo Road. SECTION 4. The City Council proposes to modify the basis and method of levying assessments and adopt a schedule of assessments to be levied on the businesses within the District for the purpose of funding, providing or promoting activities which benefit businesses located and operating in the District, to the maximum extent permitted under the Business Improvement Area Law of 1989. Resolution No. 22703 Page 3 SECTION 5. The proposed assessment shall be levied on each business required to pay business license taxes and located within the area of the District. The assessments are proposed to be paid, collected, and administered in accordance with Division II of Title 3 of the Palm Springs Municipal Code. SECTION 6. The amount of the assessment shall be in accordance with the following table: Category A— Ground Level Businesses and Establishments Two (2) times the annual business license tax pursuant to Division II of Title 3 of the Palm Springs Municipal Code, up to $500 maximum annual assessment. Category B — Second Floor or above Businesses and Establishments One (1) times the annual business license tax pursuant to Division II of Title 3 of the Palm Springs Municipal Code, up to $500 maximum annual assessment. New businesses shall not be exempt from the payment of any applicable assessment. SECTION 7. PUBLIC MEETING AND PUBLIC HEARING. a. The City Council does hereby give notice that on May 19, 2010, at 6:00 p.m., or as soon thereafter as practicable, at a regular meeting of the City Council of the City of Palm Springs, a public meeting will be held on the question of modifying the basis and method of levying assessments of the Palm Springs Business Improvement District and the levy of the Fiscal Year 2010-11 proposed assessments. The meeting shall be held at City Hall, Council Chamber, 3200 E. Tahquitz Canyon Way, Palm Springs, California. b. The City Council does hereby give notice that on June 2, 2010, at 6:00 p.m., or as soon thereafter as practicable, at a regular meeting of the City Council of the City of Palm Springs, a public hearing will be held on the question of modifying the basis and method of levying assessments of the Palm Springs Business Improvement District and the levy of the Fiscal Year 2010-11 proposed assessments. The meeting shall be held at City Hall, Council Chamber, 3200 E. Tahquitz Canyon Way, Palm Springs, California. C. The City Clerk of the City of Palm Springs is hereby directed to give notice of said public meeting and public hearing in accordance with Section 36523 and Section 36523.5 of the Cal. Streets and Highways Code, to each and every business within the boundaries of the District required to pay the assessment, as contained in the official records of the City's Business License Tax system as of May 5, 2010. d. Furthermore, in addition to the noticing requirements in accordance with Section 36523 and Section 36523.5 of the Cal. Streets and Highways Code, the City Resolution No. 22703 Page 4 Clerk is directed to prepare and provide a YES/NO ballot containing the question of the levy of the Fiscal Year 2010-11 assessments, to each and every business within the boundaries of the District required to pay the assessment, as contained in the official records of the City's Business License Tax system as of May 5, 2010. SECTION 8. PROTEST PROCEEDINGS. a. At the public hearing, the City Council shall hear and consider all protests against the basis and method of levying assessments, the renewing of the District, the extent of the area of the District, or the furnishing of specified types of improvements or activities within the District. A protest may be made orally or in writing by any interested person. b. Every written protest shall be filed with the City Clerk at or before the time fixed for the public hearing. The City Council may waive any irregularity in the form or content of any written protest and at the public hearing may correct minor defects in the proceedings. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing. C. Each written protest shall contain a description of the business in which the person subscribing the protest is interested sufficient to identify the business and, if a person subscribing is not shown on the official records of the city as the owner of the business, the protest shall contain or be accompanied by written evidence that the person subscribing is the owner of the business. A written protest which does not comply with this section shall not be counted in determining a majority protest. d. The City shall consider any ballot provided pursuant to Section 7(d) of this Resolution, voted "NO" and executed by qualified parties and filed with the City Clerk to be a written protest pursuant to Section 8(c) of the Resolution. e. If written protests are received from the owners of businesses in the proposed District which will pay 50 percent or more of the assessments proposed to be levied and protests are not withdrawn so as to reduce the protests to less than that 50 percent, no further proceedings to renew the specified parking and business improvement district or to levy the proposed assessment, as contained in this resolution of intention, shall be taken for a period of one year from the date of the finding of a majority protest by the City Council. f. Any protest pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall clearly set forth the irregularity or defect to which the objection is made. Resolution No, 22703 Page 5 ADOPTED THIS 5T" DAY OF MAY, 2010. David H. Ready, Q ager ATTEST: mes Thompson, City Clerk CERTIFICATION STATE OF CALIFORNIA ) COUNTY OF RIVERSIDE ) Ss. CITY OF PALM SPRINGS ) I, JAMES THOMPSON, City Clerk of the City of Palm Springs, hereby certify that Resolution No. 22703 is a full, true and correct copy, and was duly adopted at a regular meeting of the City Council of the City of Palm Springs on the 5th day of May, 2010, by the following vote: AYES. Councilmember Mills, Councilmember Weigel and Mayor Pro Tem Hutcheson. NOES: Mayor Pougnet. ABSENT: Councilmember Foat. ABSTAIN: None. mes Thompson, City Clerk City of Palm Springs, California Resolution No. 22703 Ci$fulllJli�Om }1 1 VER��f- A ��L I. E: VJIA EYTL r it 7 k i_. 7T F- r L LT r I, A72 RIS M - Ro _ ; IIE Ir ._ i� 41 _ _ 1 1_LL ¢ I 111 f.i a � 1 'lr t T 1. _�I 4 t, Iw L AMA O R m F7_. r-- U - I I I it, tJrr�pr 'I� !.._ z W TZ. AI` ... Y V j I I ARE ID I7. = L_ r ` ..L. III r- I_ I R zr r SA '`FtNI O iRD `� `I I i I ry .....Leae� p II' �� I l ��'�I `T'-lprr ,... 1 i +�I �r.. II.. 1_Parcels �.. 09 BUSINESS IMPROVEMENT DISTRICT M a 2009 2010 YEAR END SUMMARY & BUDGET FORECAST Prepared by: Tammy Perezchica, RPA Consultant to City of Palm Springs Downtown Administration Canyon COMMERCIAL Services, INC. 760.341.7270 • 2(X)9/2010 Palm Springy BID Plan of Work Page 1 of 3 { 1 '. Palm Springs Business Improvement District In July 2009 the Palm Springs City Council suspended the assessment fee billing for the fiscal year of • 2009/2010 and deemed any fees collected would be voluntary. The plan of work and budget approved by the Business Improvement District Steering Committee (BIDSC) and Main Street Association in April 2009 was modified to work with the rollover funds from the prior year actual and revenues collected. The BIDSC worked from August through March on the estimated revenue of $38,000 down from $135,000. The third quarter of 2010 reconciliation brought the actual working fund to approximately$53,000. The BIDSC reviewed the 2009/2010 approved priorities (outlined below) and focused the programs implemented on advertising and continued branding of the Downtown for holiday, major events and hotel/tourism. 2009/2010 Programming Priorities • Continue to develop downtown brand message through media and public relations • Continue to develop and support street level programs and events • Convert sponsorships funds in 2008/2009 to new and focused event programming during major events (i.e. —Film Festival, Modernism, etc) driving event attendees into the District • Increase advertising dollars supporting existing activities in the District • Develop new creative message with a focus on pet friendly • Continue to work with city to implement way finding signage ■ Enhance aesthetics and downtown environment through active participation with City on capital improvement programs and streetscape improvement recommendations • Invite participation and involvement in the Business Improvement District monthly meetings. • • Work with major attractions partners to cross populate customers and drive consumer spending 2009/2010 Projects Completed To improve downtowns brand and economic vitality the following programs were completed or started in 2009/2010 program year. • Distribution of 50,000 Directory Maps via web and Certified Folder contract • Executed Worm Welcome Convention Center Greeter Program for 4 groups • Developed and Executed Holiday advertising campaigns and promotions • Developed on-air radio give away packages to capture live morning show audiences for holidays, spring break, mother's day and memorial/father's day • Advertising Campaigns during Film Festival, Modernism Week,West Fest& Spring Break • Partnered with Power Baseball, Palm Springs Carriages,West Fest and Palm Springs Film Festival to drive spending i.e. Spend $25.00 in Uptown/Downtown and receive 2 free tickets • Developed and launched 5 minute video clip for distribution through PSTV- KCEF • Place ads in Inland Empire Press Enterprise to increase day trippers to downtown for holidays and Feb-Mar • Continued BID information links through Main Street and city web-sites Palm Springs BID Plan of Work Page 2 of 3 Palm Springs Business Improvement District • PALM SPRINGS BUSINESS IMPROVEMENT DISTRICT YEAREND FORECAST 2009/2010 as of 4/2010 Income $27,000 Rollover08/09 $26,000 Total, Contract Services ""Directory Distribution $7,000 Creative $500 Totail $7 540 Entertainment/Special Events • Holiday Shopping $600 Total $660,1 Sponsorships/Event Advertising Palm Springs Carriages $1,100 '"'Directory/Map $15,000 West Fest $2,000 Total $18,100 Advertising "`Newspaper/Weekly's $12,000 Travel Host $2,000 ""Radio $6,200 Television $3,000 Total $23,200 j TOTAL Variance Income - Expense (Anticipated to Rollover to 2010/2011 Fiscal Year) $3,600 Portion of these funds anticipated to be spend in 4th quarter • Palm Springs RID Plan of Work Page 3 of 3 . w 13 BUSINESS IMPROVEMENT DISTRICT • 0 a a 2009 2010 BUDGET & PLAN OF WORK . Approved By BIDSC and Main Street Association 4/21/2009 Prepared by: Tammy Perezchica, RPA Consultant to City of Palm Springs Downtown Administration Canyon COMMERCIAL Services, INC. 74-040 Highway 111,Suite 1J-3 Palm Desert,CA 92260 760.341,7270 • 2009/2010 Palm Springs BID Plan of Work Page J of 8 14 PALM SPRINGS BUSINESS IMPROVEMENT DISTRICT • TABLE OF CONTENTS INDEX CONTENT PAGE Mission Statement 3 Vision Statement 3 BID Structure and facts 3 2008/2009Projects 4 2009/2010 Program Priorities 5 Prior Year 2008/2009 and Current Year Budget 6-8 i Palm Springs BID Plan of Work Page 2 of 8 15 PALM SPRINGS BUSINESS IMPROVEMENT DISTRICT Main Street Mission Statement To provide a cohesive consensus building partnership of downtown and uptown stakeholders in order to implement specific programs and projects which will help strengthen the economic base and physical condition of the historic village of Palm Springs in a timely and efficient manner. Vision Statement The vision continues to prioritize creation if inviting, inclusive experience that awakens locals interests and brings more visitors encouraging a longer stay. Downtown Palm Springs is the event. Walk-able, eclectic and charming, Downtown Palm Springs is a blend of diversified lifestyles, interests and activities. Guests are drawn to the dining and shopping through the attractive history and heritage which is coupled with the many attractions that sit at the door to the District. Guests are captivated by the richness in veteran business owners, cafes run by the chef/maitre d and server....often all in one person. This appealing sense of"community" with its rich architectural detail and unusual village vibe delivers a day or evening of magic and defines the fabric of who we are NOW and how we'll continue to grow the "Palm Springs Vibe." • With the median age of desert residents consistently lowering each year, and the influx of sun-loving visitors from Europe, the evening and summer traffic has significantly increased. Enjoyment of the "summer nights" and the cafe/courtyard environments which make Palm Springs unique continues to be a differentiation amongst competitors. Downtown Palm Springs remains the valley's only "true" Downtown. Remaining loyal to this truth is key in the vision. Downtown offers shoppers a selection of retail unique to the market: The home goods and gifting categories are the strongest. Additionally, Downtown provides shoppers ample dining options from the casual to sophisticated,from breakfast to late-night happy hours... all within walking distance to attractions and sites to see. Outdoor adventure beckons from several back door corridors. Organizational Structure and Facts • As stated in the By-laws of the BID "the purpose of the BID" is to develop a sustainable marketing and promotion program to increase the economic vitality of the downtown and uptown areas of the City of Palm Springs." • Council approved the BID Ordinance in February 2007,fee collection started 7/2007 • Main Street Association appoints BID committee members and reviews all • recommendations before review by City Council. • Marketing Steering Committee formed in June and began meeting July, 2007 Palm Springs BID Plan of Work Page 3 of 8 16 PALM SPRINGS BUSINESS IMPROVEMENT DISTRICT 2008 2009 Projects Completed To improve downtowns brand and economic vitality the following programs were completed or started in 2008/2009 program year. • Created district wide castle banner program • Developed and executed Warm Welcome Convention Center Program • Launched advertising in Palm Springs Life,Travel Host, Desert Guide, Desert Sun • Distribution of Directory Map throughout Valley • Executed Warm Welcome Convention Center Greeter Program for 6 groups • Advertising in Film Fest, Modernism and Concourse d'Elegance programs and Sponsorship of Restaurant Week • Develop weekly Saturday Stroll Entertainment to enhance downtown walking experience through street level music and entertainment • Work with merchant groups to advertise "First Friday's" Home Decor Walk and Green Friday's • Developing improvements to Village Fest that will benefit merchant revenues on Thursdays • Produced and executed first ever Holiday program including free holiday gift wrapping, Festival of Lights promotion, children's story time and Holiday Banner display • Developed Radio Campaign for December through April • Partnerships were developed with Public Library for cooking classes Dec-April and Power Baseball Feb—July • Sponsored Main Street Directory • Place ads in Inland Empire Press Enterprise to increase day trippers to downtown Mar-Apr • Show me Palm Springs Expo • Distribution of 100, 000 directories via web and Coachella Valley insertion in the Desert Sun • Expanded BID information links through Main Street and city web-sites. Palm Springs BID Plan of Work Page 4 of 8 17 PALM SPRINGS BUSINESS IMPROVEMENT DISTRICT 2009/2010 Programming Priorities • Continue to develop downtown brand message through media and public relations • Continue to develop and support street level programs and events • Convert sponsorships funds in 2008/2009 to new and focused event programming during major events (i.e.— Film Festival, Modernism, etc) driving event attendees into the District • Increase advertising dollars supporting existing activities in the District • Develop new creative message with a focus on pet friendly • Continue to work with city to implement way finding signage • Enhance aesthetics and downtown environment through active participation with City on capital improvement programs and streetscape improvement recommendations • Invite participation and involvement in the Business Improvement District monthly meetings. • Work with major attractions partners to cross populate customers and drive consumer spending Palm Springs BID Plan of Work Page 5 of 8 8 PALM SPRINGS BUSINESS IMPROVEMENT DISTRICT Palm Springs Business Improvement District Yellow areas indicate change in funding or programming from prior years. 2009/203.0 Income $105,000 $1201000 Rollover o7/08 s6o,000 Rollover og/io $15,000 Total Estimated Income S265,aoo 1 $3.35,000 Conferences . California Downtown Association $2,500 $2,500 Total pnferenc es I $21590 % $21500 „ Dues&Subscriptions Misc. Memberships $zoo $200 Total Dues& Subscriptions $zoo $200 Miscellaneous Collateral/promotional items $7,60o s7,600 Directory Mailings s600 s600 Total Miscellaneous 5$,2oa,, $81200 Contract Services Directory Distribution $4,320 $4,320 Creative $11800 $1,800 . Palm Springs RID Plan of Work Page 6 of 19 PALM SPRINGS BUSINESS IMPROVEMENT DISTRICT 2008/2009 2009/2010 Web Site/Management $i8,000 TotaK ontract'Services, $zr�,i�o s $6,120 Promotions Holiday Banners $2,500 $2,500 Spring Break $2,500 Modernism Fashion Event $o $2,500 Film Festival Downtown Screenings $0 $51000 Pet Friendly Campaign $o $2,500 First Friday/Green Friday $o $7,500 Parade Promo's $2,5g0 Convention Center - Warm Welcome s600 $600 Total Promotions 1 s8soa $20,600 Entertainment/Special Events Entertainment $33,400 $24,000 Holiday Shopping $2,500 $2,500 Total Entertainment/Special Events $35#900 $26,5oo Sponsorships/Event Advertising Bike Weekend $5,000 Carnival $21000 Restaurant Week $3,500 $3,500 Film Festival $2,000 Modernism $1-1000 Total Sponsorships/EventAdvertising j $12,S00 $3,500 Advertising . Newspaper/Weekly's si7,600 $20,000 Palm Springs BID Plan of Work Page 7 of 8 20 PALM SPRINGS BUSINESS IMPROVEMENT DISTRICT 2008/2009 2009/2010 Desert Guide $9,675 $a.0,500 • Travel Host $7,785 $7,785 Radio $4,000 $7,500 Out of Market $o $12,500 Television $0 $o Banners Banner program $20,000 so Directional Signage Creative Design $5,000 $0 $0 $o • TOTALExpense $9,095 • Palm Springs BID Plan of Work Page 8 of R i r� !r