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Home My WebLink About7/21/2010 - STAFF REPORTS - 2.X. the groupCC""' "Ut Aft-11K - tLai, ACfl M en dLmi.0 me 6lk'11 jetl ow tM,piww4eM W-w Nuiaw,9'Wo«wN,Motl ANM N�.Nww,.,� July 14, 2010 Mr. David Ready City Manager City of Palm Springs 3200 E. Tahquitz Canyon Way Palm Springs, CA 92263-27743 Re: Fiesta Days in Palm Springs Dear Mr. Ready, This letter is to invite the City of Palm Springs to support Fiesta Days in Palm Springs slated for September 18 and 19 at the O'Donnell Golf Club. Fiesta Days in Palm Springs is a celebration of Latino culture and heritage unlike anything that the city has hosted before. This family-friendly event will feature top talent from the Latino music scene covering music genres that include the traditional mariachi to Tex-mex, Spanish-rock and hip-hop, rhythm & blues, norteho, and more. Families will be able to enjoy the festival atmosphere we are creating with over 30 vendors and restaurants, many from local businesses. We are requesting that the city be one of our sponsors with a $10,000 sponsorship. Already, Spa Resort Casino has committed to be our presenting sponsor. This would place the city with blue-chip marketers that have committed such as Budweiser, Coca-Cola, and The Southern California Ford Dealers Association. We are finalizing agreements with Wells Fargo Bank, Mission Tortillas, Stater Brothers, and the portfolio of wines and spirits from nationally know distributor, Youngs Market among others. This two-day event will attract people from the entire Southern California region as our marketing and advertising plan will include cable TV in the Inland Empire, broadcast television and radio here in Palm Springs, newspaper and magazines from L.A., San Diego and our own Desert Sun and La Prensa Hispana. We will also be marketing the event via 19 websites that reach Latino music aficionados on a global scale through advertising and public relations. Our intention with this event is to make it an evergreen happening bringing the community of the entire Coachella Valley and beyond together to celebrate the contributions Latinos have made to our fair city on an annual basis. In short, our vision is to ensure that people walk away from this event with the feeling that todos estan bienvenidos on Palm Springs -everyone is welcome in Palm Springs. We sincerely hope that you, our honorable Mayor and City Council will accept our invitation to sponsor our event. The great thing about the invitation is that there are no consequences if the invitation is not accepted. Just like an invitation to a party, the event will go on. Respectfully submitted, n i . J. Alex Gomez Creator& Executive Producer 2981 E. Los Posas Circle • Palm Springs, CA 92264 ITEM N0. �� A Celebration of Latino Culture&Heritage September 18th& 39th,2010, On the Fairways of the World Famous O'Donnel Golf stub in Palm Springs,.C4= Event Overview Sponsorship Opportunities Presented to: QuickTime-and a TIFF(Uncompressed)deoompressor are needed to see this picture. - - Overview A Cekbwtion of Latino-Culture&Heribge-� s.r,g 39a4.zoio qn Hn fow a►d of Mb.WbM Fgrnoy;O'Doonrl sal Cwa 1.MNn Spdi m_CA At the foothills of the San Jacinto Mountains on the Fairways of the Famous O'Donnell Golf Course About Latino Heritage Month The intention of Fiesta Days in Palm Springs is to bridge the culture of Latino Heritage Month begins on September 15, the anniversary of the Coachella Valley in a family friendly music festival featuring foods,and itxiependence for five Latin American countries—Costa Rica, El crafts representing the diverse Latino community. tdor, Guatemala, Honduras, and Nicaragua. In addition, Mexico The spirit of this first-ever-in-Palm Springs event from its conception has declared�tsindependence on September 16 and Chile on September been to bring people of all walks together into the community of Palm 18' Springs. Latino Heritage Week was initiated in 1968. President Lyndon Johnson The coal factor of this event is to celebrate Latino culture and our procialmed tie first Latino Heritage Week at a time when migration from heritage. It is also a way to exhibit the Latino sector as an important Central and South America was beginning to expand. Yet, there have community and demographic and acknowledge our culture for the gene - been Spanish-speaking people in what now is the United States for It is a way of saying to all who attend "Todos esfan bienvenidos en Palm almost 5€}0 years, ever since California, Florida and the Mississippi River Springs" — Everyone is welcome in Palm Springs. were 'discovered by Spanish explorers in the early 1500s. Twenty years later,-the commemoration was expanded by President Ronald This year, Fiesta Days in Palm Springs will bring greater significance as Reagan to'a full month, Sept. 15-Oct. 15 to help fix attention on an Mexico celebrates its bicentennial year of 200 years of independence. impoftant date in the history of Latinos in America. The Latina population in the Coachella Valley today accounts for 53.7% Our Beneficiaries of the total population of this diverse valley. Latinos come from many countries with the majority emigrating from Mexico to make the valley Portions of the Fiesta Days in Palm Springs event will be donated to the;--_;- fir home. Their numerous contributions are seen in many forms from following local charities and community organizations: The Pinnacle Fund foods to the arts, in business and in the community. for Excellence in Education, The USO, Odyssey Writes of Passage, Pegasus Riding Academy, Golden Rainbow Center Sage, American Friends of our Armed Forces, and other non-profit charities for the About the group betterment of our collective communities. the group is a joint venture that includes J.Alex Gbmez, Executive Producer& Creator and Clancy Grass, Executive Producer& Executive in Charge of Production. The experience and knowledge of the group includes television, film,advertising, marketing,and cultural anthropology. IN= Additional team members include Entertainment Attorney Kim Jones, Talent Acquisition and Christopher Burkhardt,Vendor Sales and Management. t the group is committed to bringing top entertainment and cultural events to the Palm Springs market. Fiesta Days in Palm Springs is the first of a number of events planned to deliver our mission to our communities. the group S� Itis�ir (ts�No The Venue A(elebrkion of Latina(w ure&Hedge-� I i.. 5W rFbe,19-&:91h.2010 On the f 4r_"•f,th.W. Fmeoas O'0-,W 6qg Mh M Falm fp,(.M CA , The O'Donnell Golf Club is where some of the pioneers and early social elite of Palm Springs played. Thomas O'Donnell first purchased the land in 1925 and built the O'Donnell Course. + s 3o-29 28 27 zs 25 24 3 Together with his partners,they were responsible for piping Water Yisvysvis into Palm Springs before the aquifer had been discovered Underneath the Village in Downtown Palm Springs. Bob Hope played with his son;` 4 Tony, during the colorful 1940's at this, the first golf course in the r:Jty. $ 6 m 7 The golf course entrance at the intersection of Belardo and Amado a 23 Roads in Palm Springs will serve as the General Entrance for the Fiesta Days in Palm Springs music festival. The Main Stage will be on a „ 20 portion of the 7th hole fairway. The audience will be allowed to sit or +2 `' +� stand on portions of both 6th and 8th fairways. There will be a VIP area- 13 '$ to view the festival performances to the right of the stage. There will 74 17 +5 16 also be a backstage catered area for VIPs to mingle with performers and enjoy the O'Donnell Club house. Capacity of the festival will be in the area of 5,000 to 7,500 people each day. �m I r PALM SPR*GS E R� _ the group a SP%RES4WC%4n4) The Onsite Event ACekhra[ip1 Laoin 1—Te&Heritage-'� -ear 18-1 S;Q;rt,2�A, On,tke Fakw."ry ale Mbo Pomnw OTanwi GW C",/nlgrm spAnyr,.M A Festival Atmosphere for the Entire Family to Enjoy Approximately 32 Vendors and Sponsors will adorn grounds of the esapor Latina will feature some of the best restaurants of the O'Donnell Golf Course and surround the Music Festival. Vendors will include Latino arts& crafts, books, apparel, accessories, food and. 3twt-ells Valley showcasing their menus and foods that will delight the more. publiclat Fiesta Days. From the traditional to the fusion, people will enjoy theinuence Mexican gastronomy covering Veracruz, Baja, A Super Site is available for major sponsors or sponsors'retail Jalisco, Puebla, Oaxaca, and more. Peopple will also delight in foods partners to set up an opportunity for sampling and product ive4-aWays. from Nicaragua, Peru, Guatemala, El Salvador and Panama. A small musical stage may also be placed with two 10 X` 0,booth _ $ areas to accommodate local talent who will be there to entertain our, ARMY guests throughout the day. The onsite vendors will be operi throughout the event. ors ;A i e� i i The Tequila & Cigar Lounge will provide VIP and selected guests the opportunity to savor artisan tequila and cigars in a special lounge where they will be able to enjoy the ambiance of the music festival. the group Silk Rr-wRi(�ANO - g p Talent Line-up kLgyy .` ( A Celebration oiLatino Mae&Heritage �3 �fiee c:a•�s;�n,zo is on mi Lailwo(s olrh.xm�aa amn,..trorlOfuY r�Iqr®spring.,rw Saturday, Septering IN Sunday, September 19th Our Host; Comedian Ernie G* Mariachi Reyna de Los Angeles* Mariachi Serenata Mexicana* AM- La * * La Romero* * * MC Magic* * * f= loree * Confirmed to Appear the group Media Support > A Lalina—W 6 Heritage - StF;e'fbea Isth&13€ .2�10. G.eM FC-W,.Of th.W-W F-W.'*0,T0-*(W Ch*IR ftft 9p/hys.CA i riesta,Days 2010 Media Plan A ttk6ration nF l i Chuure h Her7tage s. July August WEEK OF 05 12 19 26 02 09 16 23 30 06 13 20 LOCAUREGIONAL MAGAZINES LOCAL TABLOID/GUIDES LOCAL NEWSPAPER ONLINE BROADCAST ❑TELEVISION TRPS 96 96 96 -A25-54 TARGET SPOTS 1 40 40 40 il RADIO TRPS 1186 1186 186 -A25-54 TARGET SPOTS 1138 1138 138 Our Media Plan encompasses established partner relationships with local print, online and broadcast groups that combined will allow Fiesta Days to generate over 2.0 million gross impressions. jJ rt�,_ the group z� tiP NE:Ial('twui s _ Media Promotions _ -A @khrxion Latino Lahore&Heritage r3E :SDI;6 13; 1ii0 On,hV Fofrray;M�wed F.iwnar q'OO-W elf—in lu7m WMIp,CA, Media Partners Desert Radio Group with their group of stations will provide the With television being such a powerful medium providing sight, promotional radio muscle to reach a large portion of the audience sound and motion, the message will be carried in English via two of and help generate the exposure of your brand with our event. the top TV stations, KESQ, the ABC affiliate and KDFX, the local On-air ticket give-aways, performer interviews, and on-site lam.Network affiliate.As partners, both stations will provide remotes will make this the must have ticket in the Coachella Valley. teteVWon audiences with opportunities to hear about any updates on the event, on-air promotions, and reminder messages to get their tickets for the show. 69124.7 t s .. .. I:I s With Spanish-language media, your brand will be exposed-1 Secondary radio support will be provided by R&R Radio with its DES=-station featuring the hits of the 60's, 70's and SO's, and Mix this important demographic via the market leader Univision on 1,00,with its contemporary hit music offerings. Television and with Telemundo providing support coverage. Additionally, Spanish-speaking radio audiences will be reached through the leading radio stations regardless of language, KUNA- FM and 94.7 Radio Jose with their unique blends of Mexican � ,,,, � regional and popular Spanish-language music. IkE UNIVISION wC15 'OFF PALE SPUNGS ` EA-F-Munrise� _ A�.aa the group sm Rf:,r - El Diablito Package Qom... A Celebration of Latino(u�ufe B Herdage - - Ort t!u Fokwop Of ehs NNrW Famuuc O'ibmrul Gulf quh 7q DgGR Spriopy G Large Sponsor Appears As 11...Fiesta Days in Palm Springs Also Sponsored By" • Logo And Title On All Print Advertising — Named Sponsor In All Press Materials — On-site Promotional Tie-in — Logo On Posters, Flyers And Banners — Over 3 Million Gross Impressions • Onsite Booth For Display In Street-fast — Category Exclusivity (Partial Exceptions May Apply) — 8 Banners Throughout Venue — Logo On Stage Front Wrap, Posters and Flyers • 10 VIP Tickets/Back-stage Passes — Includes Catered Area With Buffet Meals And 2 Free Drinks • 8 General Admission 2-day Passes TOTAL VALUE $17,000 Packages Available: 3 Your Price: $10,000 R�ekti. the group sm lir si�(%uNu e La Rosa Packer f g _ -A(Gdebution o[hfirw O ure&Heritage - sn�mue•: -s to:>, Oa_tM F.&"fM.MWft-WOD-1 fog[[ki5 f4As7m 1p{rrgpy CA La Rosa Sponsor • Logo and Title On Print Advertising �r - Named Sponsor In All Press Materials ' - Over 2 Million Gross Impressions • Onsite Booth For Display In Street Pest - Category Exclusivity (Partial Exceptions Ma pl-) _ - 6 Banners Throughout Venue • Logo On Posters, Flyers And Banners s 4 VIP Tickets/back-stage Passes - Includes Catered Area With Buffet Meals And 2` a Drinks- 4 General Admission 2-day Passes TOTAL VALUE $9,000 Packages Available: 5 Your Price: $5,000 the group