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cq<IF0RNNP CITY COUNCIL STAFF REPORT
DATE: SEPTEMBER 22, 2010 CONSENT CALENDAR
SUBJECT: APPROVE AMENDMENT NO. 6 TO THE AGREEMENT WITH THE
PALM SPRINGS INTERNATIONAL FILM FESTIVAL.
FROM: David H. Ready, City Manager
BY: James Thompson, City Clerk
SUMMARY
The City Council will consider approving an amendment to the Agreement with the Palm
Springs International Film Festival, extending the term for one (1) year.
RECOMMENDATION:
1. Approve Amendment No. 6 to Agreement No. A3090 with the Palm Springs
International Film Festival, extending the agreement to June 30, 2011.
2. Authorize the City Manager to execute the Amendment to the Agreement.
STAFF ANALYSIS:
In 1992 the City entered into a contractual agreement with the Palm Springs
International Film Festival to organize, manage and produce an annual Palm Springs
International Film Festival in January of each year. The City is the title sponsor of the
Film Festival.
Staff is recommending the City Council extend the agreement for the next year under
the same terms and conditions. Attached is the current Scope of Services to the
Agreement, outlining the responsibilities of the Festival and the City.
Additionally, the Agreement contains a provision that the City may terminate the
Agreement by providing notice that the City has adopted a budget that does not provide
funding for the services of the Agreement.
ITEM NO.
City Council Staff Report
September 22, 2010-- Page 2
Palm Springs International Film Festival
FISCAL IMPACT:
The annual cost to the City for services and event sponsorship is $350,000, a budgeted
Fiscal Year 2010-11 expenditure.
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MES THOMPSON, CITY CLERK DAVID H. READY, CITY MANAGER
Attachments:
Amendment No. 6
Scope of Services
AMENDMENT NO. 6 TO AGREEMENT FOR OPERATION OF THE
PALM SPRINGS INTERNATIONAL FILM FESTIVAL
This Amendment No. 6 to the Agreement for Operation of the Palm Springs
International Film Festival ("Amendment") is made and entered into this 22"d day of
September, 2010, by and between the City of Palm Springs, California, a California
Charter City and municipal corporation ("City"), and the Palm Springs International Film
Festival ("Festival").
RECITALS
A. On April 1, 1992, City and Festival entered into an Agreement for
Operation of the Palm Springs International Film Festival pursuant to which Festival
agrees to organize, manage and produce an annual Palm Springs International Film
Festival in January of each year and the City agreed to compensate Festival for such
services.
B. Subsequently the Agreement was amended by Amendment No. 1,
Amendment No. 2, Amendment No. 3, Amendment No. 4 and Amendment No. 5
collectively referred as the "Agreement."
C. City and Festival desire to amend the Agreement to extend the Agreement
for another year.
AGREEMENT
The City and Festival hereby agree as follows:
SECTION 1. Section 3.2 of the Agreement (entitled "Term") is amended to read
as follows:
"3.2 Term. The term of this Agreement is hereby extended to June 30, 2011,
provided that this Agreement shall terminate on the occurrence of the event of
termination specified in Section 3.3."
SECTION 2. Page 6, Item No. 4, of the Scope of Services attached to
Amendment No. 5, and incorporated herein, is hereby amended to correct the City's
website to read www.palmspringsca.gov.
ca.gov.
SECTION 3. The City and Festival agree that the terms of the Agreement, as
amended, shall remain unchanged and in full force and effect, except as specifically
provided in this Amendment.
[SIGNATURES ON NEXT PAGE]
Palm Springs International Film Festival
Agreement Amendment No. 6
Page 1 of 2 3
In witness whereof, the City and Festival have executed and entered into this
Amendment as of the date first written above.
CITY OF PALM SPRINGS, PALM SPRINGS INTERNATIONAL
A California Charter City FILM FESTIVAL
David H. Ready, City Manager
Name:
Title:
ATTEST:
James Thompson, City Clerk
APPROVED AS TO FORM:
Douglas C. Holland, City Attorney
Palm Springs International Film Festival
Agreement Amendment No. 6
Page 2 of 2
EXHIBIT"A"
SCOPE OF SERVICES
Festival shall organize, manage and produce an annual Palm Springs International Film
Festival ("Film Festival") in January of each year during the term of this Agreement. The
Film Festival shall include the screening of motion pictures and holding related events, such
as opening ceremonies, closing ceremonies, and awards banquets.
The Film Festival shall, at a minimum,meet the following criteria:
1. Sell a minimunn of 20,000 tickets.
2. Have annual revenues of at least$100,000.00, excluding revenues from sponsorships.
3. Screen a minimLum of 80 films. At least .Fifteen (15) of such films shall be national
premieres and five(5) shall be world premieres.
4. Be financially viable with the$350,000 contribution by the City.
The Film Festival's responsibilities shall include,but not be limited to, the following:
1. Planning the Film Festival and developing the annual schedule, budget and theme in
consultation with the City. The proposed schedule, budget and theme shall be
submitted to the City on or before October 15 of each year.
2. Soliciting sponsorships in an effort to defray the cost of the Fihn Festival.
3. Securing the necessary facilities for the Film Festival, including theaters, in
consultation with the City.
4. Promoting the Film Festival in consultation with the City's Bureau of Tourism.
5. Coordinating security for the Film Festival in consultation with the City.
6. Providing financial and progress reports on the status of the Film Festival to the City
on a quarterly basis.
7. Distributing at least 300 free weekday passes to local clubs and organizations to view
films being screened at the Film Festival,
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8. Have at least one free public screening.
In exchange for sponsorship compensation, the Film Festival shall provide City the following
benefits:
1. The City shall be recognized as the "Title Sponsor" in all advertising. For
promotional purposes the Film Festival shall include the following credit line in all
paid media (advertising), publications,-and sigiiage: "Presented by the City of Palm
Springs."
2. The City shall be recognized as the Title Sponsor at or near the entrance(s) of the
primary venue site.
3. The City shall receive naive recognition on the media interview backdrop placed in
the media roomy for the Film Festival.
4. The City shall be identified on a credit line prominently presented on the Film
Festival's website page which features exhibit information. There shall be a
hyperlirak From the Film Festival's web site to the City's web site at
www.ci.palm-springs.ca.us. The panties agree that said link may be "Framed"
whereby material or pages from the linked web site appear in a frame oil the site
which creates the link. The parties expressly recognize their individual obligations
and responsibilities for the content, quality, accuracy or completeness of materials
contained on their respective web sites and agree to hold each other harmless from
any special, indirect, incidental or consequential damages that may arise from the use
of, or the inability to use, the respective sites and/or the materials contained on either
site whether the materials contained on the site are provided by the City or the Film
Festival.
S. The Film Festival shall provide City twenty (20) credentials allowing access to all
film screenings, seminars, and receptions including but not limited to the Opening
and Closing Night Screening,Awards Gala and VIP Reception.
6. The Film Festival shall provide City twenty(20) screening passes allowing access to
all film screenings and seminars as the parties agree is necessary in order for City to
fully enjoy its benefits.
7. The Film Festival shall provide City two (2) tables of ten seats each to the Awards
Gala.
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8. The City shall be positioned as Title Sponsor in all advertising. Examples of
advertising include,but are not limited to:
a. Program — City shall receive space to place one (1) full-page four-color
advertisement on the inside front and back cover of the Film Festival's official
program for marketing amid promotion purposes. In addition, City shall
receive space to place one (1) "Welcome Letter" from the Mayor within the
Official Program.
b. Film Festival Daily Newspaper— City shall be positioned as the Title Sponsor
in the banner of the Film Festival Daily Newspaper(C1NE/file).
c. Newspaper Advertising---City shall receive each day during the Festival a one-
quarter (1/4) page black and white advertisement in the film section of the
Desert Sun or other newspaper as the parties agree.
d. Radio/Television advertising— City shall be mentioned as Title Sponsor in all
radio spots and television ads relating to the Film Festival.
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