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Home My WebLink About10/19/2005 - STAFF REPORTS (3) OF ?ALM S Cq��rt City Council Staff Report DATE: October 19, 2005 Public Hearing SUBJECT: PROPOSED RESOLUTION INCREASING USER FEES FOR VILLAGEFEST FROM: David H. Ready, City Manager BY: Department of Parks and Recreation SUMMARY Periodically,fees require adjustments to maintain market competitiveness and keep pace with the ongoing increases to operating expenses. The proposed fee increases and modified fee structure for VillageFest are expected to accomplish both of these goals. The new fee structure creates both annual and seasonal vendor fees and is expected to increase annual revenues to the VillageFest Fund by as much as 194,000, RECOMMENDATION: 1. Adopt Resolution No. "A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM SPRINGS, CALIFORNIA, INCREASING USER FEES FOR VILLAGEFEST AND AUTHORIZING THE CITY CLERK TO INCORPORATE SUCH FEES IN THE COMPREHENSIVE FEE SCHEDULE." STAFF ANALYSIS: Over the past several months, the VillageFest Board has been evaluating the revenue and expense reports of VillageFest and believes that revenues need to be increased to allow for growth of the event. In addition to this, the board has been working on a variety of promotional and advertising ideas with the intent of increasing attendance and improving the overall quality of VillageFest. To accomplish these goals and keep pace with the ongoing increase in operating expenses, a newfee structure is being proposed. This new fee structure is expected to increase revenues by creating a standby category and offering existing vendors both annual and seasonal rate packages. Item No. . 1..� . DATE: October 19, 2005 SUBJECT: PROPOSED RESOLUTION INCREASING USER FEES FOR VILLAGEFEST PAGE: Two Staff has performed an internal audit of the various vendor types and their monthly participation in VillageFest. The audit revealed that certain vendors, such as the Farmers Market and perishable food vendors, participate primarily during the winter season while others participate year round. The proposed fee structure creates a more desirable annual rate for all merchandise vendors with the hope that this will extend their participation throughout the year. For those that choose to participate on a seasonal basis, the fees are slightly higher and will enhance revenues. In the new rate structure, clarity has been created in the definitions for nonprofit, political, commercial and sponsor vendors. This clarification is needed because the current fee structure is confusing in this area. Vendors in these categories are typically not of the seasonal variety and, therefore, the fees are based on weekly participation. Additionally, at certain times of the year, many vendor locations remain vacant due to a number of circumstances when vendors do not show up.The new rate structure creates the standby category to counteract this situation. Standby vendors will help reduce the void created by "no show" vendors and enhance the appearance of VillageFest. At its September 27 meeting, the VillageFest Board voted unanimously (4/0) to recommend that increase user fees for Villagefest and authorize the City Clerk to incorporate such fees in the Comprehensive Fee Schedule. FISCAL IMPACT: Finance Director Review: — If the fee structure alone is approved, the "best guess"6stimate is that revenue will increase by $62,000 per calendar year and the standby vendors will increase revenue by an additional $32,000 per calendar year, bringing the total projected increase in revenue to $94,000 per calendar year. T'roy tzlaff �, Assis`taht City na�ger Cott Mikesell, Director David H. Ready, City Manager Department of Parks and Re 7reat7ion Attachments: Resolution RESOLUTION NO. A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM SPRINGS, CALIFORNIA, INCREASING USER FEES FOR VILLAGEFEST AND AUTHORIZING THE CITY CLERK TO INCORPORATE SUCH FEES IN THE COMPREHENSIVE FEE SCHEDULE. WHEREAS, the City, under various statutory provisions under California Government Code, may set and collect fees for the costs of providing a particular service; WHEREAS,the City Council has previously established userfeesforVillageFest; WHEREAS, from time to time, the City Manager has recommended and the City Council desires to approve certain amendments to said user fees; WHEREAS, a duly-noticed public hearing was held in accordance with the provisions of California Government Code; NOW, THEREFORE, BE IT RESOLVED THAT THE CITY COUNCIL HEREBY FINDS AND DETERMINES THAT: Section 1: Findings. a. City staff has completed an analysis of fees for VillageFest. b. The current user fees are insufficient to cover all the City's costs and expenses associated with providing the various public services. c. The cost of such services should be borne by those who are the special beneficiaries rather than the citizenry at large. d. There is a reasonable relationship between the amount of the fee and the estimated reasonable cost of providing the type of service for which the fee is imposed. e. The fees do not exceed the estimated reasonable cost of providing the service for which the fee is charged. Section 2. Fees Imposed. a. The City Council adopts the user fees for VillageFest as follows: FEE TYPE FEE TERM FEE AMOUNT Application Fee N/A $25.00 General Vendor Annual (Jan.-Dec.) $145.00/mo. Season 1 (Oct.-May) $250.00/mo. Season 2 (June-Sept.) $150.00/mo. Food Service Vendor Annual (Jan.-Dec.) $200.00/mo. Season 1 (Oct.-May) $315.00/mo. Season 2 (June-Sept.) $185.00/mo. Nonprofit Vendor Annual (Jan.-Dec.) $40.00/wk. (4-wk. max.- Season 1 (Oct.-May) $40.00/wk. pd in advance) Season 2 (June-Sept.) $40.00/wk. Political Vendor Annual (Jan.-Dec.) $50.00/wk. (8-wk. max.- Season 1 (Oct.-May) $50.00/wk. pd in advance) Season 2 (June-Sept.) $50.00/wk. Corporate Sponsorship Annual (Jan.-Dec.) Negotiated by Season 1 (Oct.-May) contract Season 2 (June-Sept.) Commercial Vendor Annual (Jan.-Dec.) $200.00/wk. Season 1 (Oct.-May) $200.00/wk. Season 2 (June-Sept.) $200.00/wk. Standby Vendor Annual (Jan.-Dec.) N/A Season 1 (Oct.-May) $85.00/wk. Season 2 (June-Sept.) $85.00/wk. b. Each person requesting a service in the City of Palm Springs for which a user fee or charge is imposed shall pay the new fee. Section 3. Severability. Each component of the fees and all portions of this Resolution are severable. Should any individual component of the fee or other provision of this Resolution be adjudged to be invalid, the remaining provisions shall be fully effective, and the fee shall be fully effective except as to that portion that has been judged to be invalid. Section 4. Effective Date. Upon adopted of this Resolution, the fees shall become effective on January 1, 2006 and the City Clerk is authorized to incorporate said fees and charges into the Comprehensive Fee Schedule. Adopted this 19`h day of October, 2006. David H. Ready, City Manager ATTEST: James Thompson, City Clerk CERTIFICATION STATE OF CALIFORNIA ) COUNTY OF RIVERSIDE ) ss. CITY OF PALM SPRINGS ) I, JAMES THOMPSON, City Clerk of the City of Palm Springs, hereby certify that Resolution No. is a full, true and correct copy and was duly adopted at a regular meeting of the City Council of the City of Palm Springs on October 19, 2005, by the following vote: AYES: NOES: ABSENT: ABSTAIN: James Thompson, City Clerk NOTICE OF PUBLIC HEARING CITY COUNCIL CITY OF PALM SPRINGS NOTICE IS HEREBY GIVEN that the City Council of the City of Palm Springs, California, will hold a public hearing at its meeting of October 19, 2005. The City Council meeting begins at 6:00 PM, in the Council Chamber at City Hall, 3200 E. Tahquitz Canyon Way, Palm Springs. The purpose of this hearing is to consider an amendment to the City's Comprehensive Fee Schedule increasing user fees and charges for VillageFest Fees. REVIEW OF INFORMATION: The staff report and other supporting documents regarding this matter are available for public review at the City Hall between the hours of 8:00 a.m. and 5:00 p.m. Monday through Friday. Please contact the City Clerks Department at (760) 323-8204 if you would like to schedule an appointment to review these documents. COMMENT ON THIS PUBLIC HEARING: Response to this notice can be made verbally at the Public Hearing and/or in writing before the hearing. Written comments can be made to the City Council by letter (for mail or hand delivery) to: James Thompson, City Clerk 3200 E. Tahquitz Canyon Way Palm Springs, CA 92262 ,Any challenge of the proposed project in court may be limited to raising only those issues raised at the public hearing described in this notice, or in written correspondence delivered to the City Clerk at, or prior, to the public hearing. (Government Code Section 65009(b)(2)). An opportunity will be given at said hearing for all interested persons to be heard. ,Questions regarding this hearing may be directed to Scott Mikesell, Director of Parks and Recreation at (760) 323-8265. Si necesita ayuda con esta carta, porfavor flame a la Ciudad de Palm Springs y puede habfar con Michele Cirone-Collier telefono (760)) 323-8276. Ymes Thompson, City Clerk ,l PROOF OF PUBLICATION This is s�d Ff k c,"4 Ri&k's preao stamp (2015.5.C.C.P) STATE OF CALII+ORNIA County of Riverside 1 am a citizen of the United States and a resident of Proof of Publication of the County aforesaid;I am over the age of eighteen ----........------------------•---------...... years,and not a party to or interested in the above-entitled matter.I am the principal clerk of a printer of the,DLSERT SUN PUBLISHING _ COMPANY a newspaper of general circulation, Ile,3749 NOTICE OF PUBLIC HEARING printed and published in the city of Palm Springs, COU Count of Riverside and which newspaper has been aFv PALM SPRINGS Y , CITY OF PALM SPRINGS adjudged a newspaper of general Circulation by the NOTICE 15 HEREBY GIVEN that the City Council Superior Court of the County of Riverside,State of of the city of Palm Spin s, California,will hold a California under the date of March 24,1988.Case �rual'ch hearing l m In9n� 9,of°ota if ou Ply, Number 191236;that the notice,of which the the Connors cnambor m sPnnes l' 3260E Tah- annexed is a printed copy(set in type not smaller quite cans n way, The purpose of this heating Is trereno n Fee than non panel,has been published in each regular amendment to the City's omp Schedule nwreasng user tees and charges For and entire issue of said newspaper and not in any villageFast Fee. supplement thereof on the following dates,t0 wit: REVIEW OF INFORMATION:The staff report and other sup bring documents regarding this matter are....lable for public review at the Gity Hall be- October 1,2005 - tween the hours of 8.00 a.m.and Sdo p.m.Mon- •-_•_•--___^__•___._-__--•______________^_-_---- day throupgh FndaY. Please contact the' City li ke to�S0 edulenan appointment 2toa review wythese documents COMMENT ON THIS PUBLIC NEARING e- AI]In the year 200$ •• - eponee to this notice can be maog de the near I certifyor declare under'penalty of perjury that the l'r r Hearing and/or in n be ( P Y P 1 Y 'mg. Written comments can be made to the City foregoing Is true and correct. Councit by letter (for mail or hand delweryl to. ,James Thompson City Clerk 3200 E.Tahquitz fan on Way Dated at Palm Springs,California this-^•^^I".....day palm spring.' CA�226z court '�• roe belimited to raisng only thosed project se issues raise ed of..........OCTdBER--- ------•------^•--•----,ZOOS at the public hearing tlescnbed in this notice, or In written correspondence khlvemd to the City / Clerk at, el prior,to the ppublic hearing. Cover, moot Code Section 65009(h)(2)). �f S-s=—•^- --•-------•-�=^•--•-----1( pp,rtun,t,,,,An opportunity will be given at said hearing for all SI nature nterested persons to behdtteet dutot,Scott me Mi e- �� 32 this hearing may sell, 0 roster of Parks antl Recreation at (760) 323-92N. Si n,cesita ayucia con esta carta poriovor llame a Mi heeaCirone--Co liesPelegfon000,(76 je323 nobler on 27fi 0 James Thompson, City Clerk 'Published: GOYOber 1, 2005