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Home My WebLink About10/5/2011 - STAFF REPORTS - 1.A.Year -to -Date Summary CVA Overview • Branding and Research with Mindset and YPartnership —four focus groups and over 2,400 individual surveys were conducted to better understand the perceptions and barriers of the destination and develop a strong brand strategy. • YPartnership is creating four reports from the aggregate information: Southern California, Northern California, United States (without California) and Canada. YPartnership's Peter Yesawich will be presenting their report to the public on Monday, October 24th during a luncheon at The Westin Mission Hills Resort & Spa. • The CVA has retained Miles Media, a national firm, to develop a new web site and mobile web site. The CVA's goal is to launch the new web site in the first quarter of 2012. • The CVA partnered with Palm Springs Life in the development of a new Visitors Guide which is intended to be used as an out -of -market guide to Greater Palm Springs. The new Visitors Guide was released at the end of September. • The CVA has transitioned from Membership to Partnership in 2011. This allows the CVA to have a greater representation of the destination and is more inclusive of all hospitality businesses. • Monthly Measure— new reporting structure, greater transparency and accountability. • Convention Sales is focused on creating programs that build client relationships. These programs include; additional client events, sales missions and FAMs. The CVA also started the you Fly, We Buy program and added one more sales manager. • Created a Client Advisory Board (32 clients), first meeting was held June 2011, second is scheduled for March 2012. • Media Relations — added a media relations manager to be more proactive and create additional FAMs and out -of-market events. Convention Sales Overview 2011 YTD* Booked Conventions 70 2011 YTD* Total 2010 Booked 2010 Total Room Room Nights Conventions Nights 43,975 56 46,906 * Year -To -Date numbers reflect January 2011 —September 1011 • The 70 conventions booked in 2011 will bring 36,161 delegates to the City of Palm Springs, generating more than $38 million in delegate spending for the city. • Year-to-date in 2011, the CVA sales team has generated 413 leads for Palm Springs hotels for 2011 and beyond, equating to room nights 317,610. Convention Center: The CVA has generated 107 leads for the Palm Springs Convention Center in 2011. Since January 2011, nine conventions have been booked at the Palm Springs Convention Center with the assistance of the CVA. These conventions will bring 7,300 delegates to the City of Palm Springs, generating 11,987 room nights and nearly $7.7 million in revenue for the city. FAMs & Site Inspections: Since January 2011, the Convention Sales Department has coordinated two Familiarization Tours (FAMs) and 65 Site Inspections on behalf of the entire destination. In total, more than 100 clients and meeting planners have visited the Greater Palm Springs area, looking for a place to bring their meetings. • Coming up October 26-28, the CVA will be hosting an additional 16 meeting planners for the annual Fall FAM. Renaissance Palm Springs will be co -hosting the FAM and meeting planners will have customized tours based on their specific requirements. Sales Missions/Tradeshows: The CVA conducted eight Sales Missions and participated in 18 Tradeshows which have already generated 60 leads worth more than 46,000 total room nights. • ASAE Annual Convention —Educated 79 meeting planners on the destination. (Palm Springs Convention Center and Riviera Palm Springs) • CaISAE Annual Tradeshow—Palm Springs Convention Center, Renaissance Palm Springs and Hotel Zoso • Chicago Sports & Business Spectacular— Conducted destination Lunch & Learn for 5 different Chicago companies and more than 70 clients. Chicago Cubs Rooftop client event for 30 clients. (Palm Springs Convention Center, Riviera Palm Springs) • Connect —Educated 60 meeting planners on the destination. (Riviera Palm Springs) • Destination Showcase— More than 100 potential clients visited the CVA booth. Year-to-date, the CVA has generated four leads from Destination Showcase, equating to 6,865 total room nights. (Renaissance Palm Springs and Riviera Palm Springs) • MPI NCC—Partners had the opportunity to meet with 29 qualified meeting planners at this Tradeshow. (Renaissance Palm Springs, Riviera Palm Springs and Hotel Zoso) • MPI WEC—Educated 25 meeting planners on the destination. (Riviera Palm Springs) • No Cal Sales Mission —Two client events for 16 clients that included a destination educational component. Sales Mission also included a sponsorship that put Partners in front of more than 60 clients. (Riviera Palm Springs) • RCMA — The CVA met with 110 potential clients at their RCMA booth. Year-to-date, the CVA has generated 13 leads from this Tradeshow, equating to 6,829 total room nights. Of these 13 leads, four have already booked at a Palm Springs property. (Renaissance Palm Springs and Holiday Inn Resort Palm Springs) • SoCal Sales Mission (Feb) — Included three separate client events educating a total of 31 clients on the destination. The Sales Mission also included Sales Calls to 6 additional companies and 17 clients. (Riviera Palm Springs) • SoCal Sales Mission (Sept) — Held two private client events educating a total of 29 clients on the destination. The Sales Mission also included Sales Calls to 6 additional companies and 27 clients. (Riviera Palm Springs) • Springtime —The CVA and participating partners met with 88 clients, year-to-date Springtime has brought in nine leads worth 14,404 total room nights. (Palm Springs Convention Center, Renaissance Palm Springs and Riviera Palm Springs) • Uniglobe—The CVA met with 47 clients at this Uniglobe Tradeshow. (Holiday Inn Resort Palm Springs) ravel Industry Sales Overview 11 FAMs &Site Inspections: Since January 2011, the Travel Industry Sales Department has coordinated 27 Familiarization Tours (FAMs) and Site Inspections on behalf of the entire destination. The following FAMs were hosted by a Palm Springs resort and/or company: • Bob Hope Golf FAM (4 clients) — United Kingdom, Canada (Tahquitz Creek Golf Course) • AAA Costa Mesa Travel FAM (12 clients) — United States (Hyatt Regency Suites, Palm Springs Follies, Palm Springs Tram) • Faszination Ski & Golf (1 client) — Germany (Spa Resort Casino) • Luxury Tour Operator FAM (8 clients) — United Kingdom (Riviera, Viceroy, Palm Springs Art Museum, Palm Springs Tram) • FTI Touristik FAM (12 clients) — Germany (Renaissance Palm Springs, Palm Mountain, VillageFest, Palm Springs Tram, Copley's) • Virgin Holidays FAM (22 clients) — United Kingdom (Riviera, Ruby's Diner, Palm Springs Air Museum, Palm Springs Tram, Best of the Best Tours, Holiday Inn Resort) • Hotelplan / Skytours FAM (15 clients) —Switzerland (Parker Palm Springs, Palm Mountain, VillageFest, Palm Springs Tram) • Visit USA FAM (7 clients) —Australia (Holiday Inn Resort, Hyatt Suites Palm Springs, Palm Springs Aerial Tramway) • CTTC International Office FAM (5 clients) —China (Ace Hotel & Swim Club, Palm Springs Aerial Tramway, Renaissance Palm Springs) • Global Entertainment FAM (8 clients) —Australia, Canada, Germany, Mexico, Korea, United Kingdom (Palm Springs Air Museum, Best of the Best Tours, Renaissance Palm Springs, Carey Grant Estate, Riviera) • UK/Ireland Super FAM (15 clients) — United Kingdom, Ireland (Spa Resort Casino, Riviera Palm Springs, Renaissance Palm Springs) In addition to these FAMS, the CVA has coordinated six Site Inspections including Palm Springs Properties. These Site Inspections have brought 12 industry professionals to Palm Springs from across the United States, the United Kingdom, Germany and France to experience the best that Palm Springs has to offer. Sales Missions/Trade Shows & Programs: The CVA attended 16 Trade Shows and conducted 12 Sales Missions/ Destination Trainings since January 2011. A Palm Springs property/company participated in the following: • Northern California -Bay Area Travel Tradeshows — CVA attended six trade shows targeting 363 travel agents in Sacramento, Marin County, Santa Rosa, Walnut Creek, Palo Alto and San Francisco. (Palm Springs Follies, Hyatt Regency Suites, Riviera) • Chicago Sales Mission — Conducted sales calls in Chicago and hosted a client event for 45 travel agents. (Riviera, Palm Springs Bureau of Tourism) • U.S. Travel International POW WOW -The leading international trade show for inbound travel to the United States. CVA conducted 78 appointments with international tour operators. (Palm Mountain) • The CVA partnered with Uniglobe Travel, the world's largest single brand travel franchise with over 750 locations worldwide. A destination webinar trained Canadian travel agents interested in selling the area for leisure and corporate travel. Palm Springs was included in the presentation. • Southern California Sales Mission —Targeting travel agents and receptive operators in Orange County and Los Angeles area. Hosted client events in Newport Beach, LA and Santa Monica. (Holiday Inn Resort, Palm Springs Bureau of Tourism, Riviera) • AAA Costa Mesa Destination Training — Preferred suppliers with AAA were able to conduct product trainings at the Costa Mesa call center for 58 agents. (Hyatt Suites Palm Springs, Renaissance Palm Springs, Palm Springs Follies) • Canada Sales Mission —Conducted sales calls and hosted client events in Vancouver, Calgary and Toronto. Destination training at Westlet Vacations call center in Calgary. (Palm Springs Bureau of Tourism, Riviera, Hotel Zoso, Palm Mountain) Marketing/Communications Overview Valley -wide Air Service Development Campaigns • West Jet Airlines (September — December 2011) A multi -media campaign co -branded with WestJet targeting Vancouver, Edmonton, Calgary, and Toronto. The goal of the campaign is to maintain and ultimately grow air service to the destination. This campaign launched in September and includes news print, online, radio, promotions, travel trade, in-flight and outdoor advertising components. The CVA's budget of $150,000 is matched by WestJet, providing a $300,000 campaign, which is funded in part by participating City Partners, including the City of Palm Springs. • Alaska Airlines (January — March 2012) In cooperation with Alaska Airlines, PSP and participating Palm Springs Desert Resort cities, the CVA will develop an integrated marketing plan to reach the Pacific Northwestern market. The goal is to increase air service to the destination by targeting PSP's top performing carrier. • Virgin America (November — January 2012) In order to drive demand and immediate bookings, the destination is working closely with Virgin America in support of the newly added carrier. The CVA has budgeted $150k to target the San Francisco bay area (SFO-PSP route) and New York City (JFK-SFO-PSP route). • Frontier (Timeline —TBA) The CVA is in communication with Frontier to support the newly added carrier. A campaign will be developed to reach the Denver area and connecting markets. • Additional routes and carriers will be supported by various efforts including online promotions, website presence, newsletter inclusion and social media. Summer Retreat (May — September 2011) • During the summer and shoulder seasons, the CVA promoted destination travel discounts to the drive market (Los Angeles, Orange and San Diego Counties). This fully integrated campaign included digital, print, radio, and non- traditional outlets. From May 26 —September 26, the campaign microsite had received over 48,000 visits to the microsite and had sent nearly 3,500 leads to hotels through the Book Now feature. During this period, visits to PalmSpringsUSA.com were up 94.7%YOY. Smith Travel Research reports indicated Greater Palm Springs area occupancy was up 14.5%, 5.8% and 0.5%for June, July and August 2011, respectively. CVA Website • The CVA website, PalmSpringsUSA.com, continued to perform well over the previous year. Year to date through September, the CVA recorded 257,580 visitors, up 42.9%from 2010. The number of new visitors to the site is 76.0%, showing that 34% of people are returning to the site more often. Page views have also increased by 21.1%to over 912,000. The website and all digital marketing is a priority in 2011 and beyond. The CVA has contracted with Miles Media to do a complete rebuild of the website which should be live by January 2012. City of Palm Springs PR Support • The CVA hosted international press FAMs for key French and German travel publications and web sites in March 2011. Featured Palm Springs sites included The Viceroy Palm Springs, The Willows Historic Inn, Fabulous Palm Springs Follies, Palm Springs Aerial Tramway, Sinatra's Twin Palms Estate, Palm Springs mid-century modern sites, and select Palm Springs restaurants. • The CVA and Palm Springs Bureau of Tourism partnered for the April 5, 2011 San Francisco Media Dinner, focused on establishing relationships with more than 30 Bay Area press. The Fabulous Palm Springs Follies and Palm Springs Aerial Tramway also attended the evert. • The CVA and Palm Springs Bureau of Tourism partnered for an April media mission to New York City, focused on establishing relationships with key travel and meeting and convention media. • Riviera Palm Springs, Fabulous Palm Springs Follies, Palm Springs Aerial Tramway and Palm Springs Bureau of Tourism will attend the CVA's Los Angeles Media Dinner, targeted at key Southern California press, October 11, 2011. Community Relations Overview • There are currently 201 CVA Partners in the Citv of Palm Springs. • In 2011, five CVA events coordinated by the Community Relations Department were held in Palm Springs. Mixers were held at Escena Golf Club and Palm Springs Aerial Tramway. There were three Meet & Sees which were held at The Galvan Estate, Palm Springs Travelodge and Michael H. Lord Gallery. As well as the Travel Rallv. which was held at the Palm SDrines Art Museum and Annenbe(e Theater. In total. there were 1.064 business contacts in attendance at CVA events held in the Citv of Palm SDrines. 16 Palm Springs Desert Resort Communities CONVENTION AND VISITORS AUTHORITY Monthly Measure August 2011 OUR MISSION: To promote and market the Greater Palm Springs area as a premier visitor and convention/meeting destination for the purpose of positively affecting the area's economy. Below is an Executive Summary of recent performance activity from the Palm Springs Desert Resort Communities Convention and Visitors Authority as well as some local and national industry barometers. Seethe following pages for more detailed information. • Smith Travel Research: Overall destination trends for July 2011 were positive. Overall occupancy for the market was up 0.5%with REVPAR up 3.2%. Average rate was up 2.7%. Website Visits: PalmSpringsLISA.com continued to see an increase in traffic in August 2011, thanks in part to the efforts of the Summer Retreat campaign. Total website visits were up 60.7% over August 2010 to 27,651 and total pageviews were up 34%to 97,556. The Summer Retreat microsite saw 7,151 visits in the month, contributing to 18,274 page views and an average time on site of 2:06. Enhancements made to the site early in the month led to a nearly 60% increase in leads to partners: 1,396 in August vs 876 in July. • Media & Communications: August Media Activity: o Colorado Springs Style, Marry Banks o Conde Nast Traveler, Emily Matheson o Daily Candy/Zagat/A Magazine, Gail Goldberg o FORE magazine, Eric Noland o Gayot.com, Alain Gayot o JAXFax, Bill Becken o LA Confidential, Kathryn Romeyn o Meetings & Conventions (M&C), Michael Lowe o S Magazine (UK), Kathryn Knight o The Travel Mom, Emily Kaufman o TravelScope, Joseph Rosendo Convention Sales: For August 2011, The CVA booked 15,863 room nights versus a goal of 12,083. The team generated 61 new leads versus goal of 59. Year -to -Date, the CVA has booked 116,551 room nights versus a goal of 96,664 and generated 461 leads versus a goal of 466. o Michelle Morgan and Steve Lee attended the ASAE Trade Show August 6-9 with 3 partners in St. Louis, Missouri. o Rob Osterberg and Lynne Bowis attended Incentive Works- Canada August 23-25 in Toronto Canada o Steve Lee attended CONNECT Marketplace c/o Collinson Publishing August 25-27 in Chicago, Illinois. Serving the Desert Resort Communities of Riverside County Cathedral City • Desert Hot Springs • Indian Wells • Indio • La Quetta • Palm Desert • Palm Springs • Rancho Mirage I015/ 1, ... ......... ....... . ......... . ........... ..... ...................... I........... I........... .I............ 111 70-100 Highway 111 • Rancho Mirage, CA 92270 • T: 760-770-9000 • TF. 800-967-3767 F: 760-770-9001 • palmspringsusa.com Palm Springs Desert Resort Communities I CONVENTION AND VISITORS AUTHORITY • Travel Industry Sales: The TIS department hosted three familiarization tours and welcomed clients from Australia, China, United States and the United Kingdom for a client reach of 25 travel professionals. The TIS department also processed four hotel leads and sent out 34 client services. July FAMS: o Visit USA FAM — CVA and LA Inc. hosted an Australian travel agent FAM on August 12-14, 2011. This FAM was part of an online training program through Visit USA Australia where agents had to complete different modules on the United States. Over 400 agents completed the program to be entered to win a spot on a FAM trip. Los Angeles and the Greater Palm Springs area hosted one of the FAMS. The agents experienced Hyatt Regency Suites, Holiday Inn Resort, a desert Jeep tour, The Living Desert, Daily Grill, Aqua Caliente Resort and The Crab Pot Restaurant. o AVIAREPS is the new representation firm in China for California as well as Japan and Korea. AVIAREPS Group is the world's leading tourism and airline management company with over 40 international offices that represent 80 airlines and 90 tourism accounts in their portfolio. The staff conducted a FAM tour to California visiting Los Angeles, Greater Palm Springs area, San Diego, Orange County/Anaheim, Santa Barbara, Sacramento, Napa, and San Francisco. The staff experienced the Ace Hotel, Renaissance Palm Springs, Palm Springs Aerial Tram and Tommy Bahama Cafe. o The CVA partnered with the Renaissance Esmeralda and JW Marriott Desert Springs Resorts to host 12 agents from ARTA (Association of Retail Travel Agents). The Association of Retail Travel Agents (ARTA) was founded in 1963, and for the past 48 years, it has been the largest non-profit association in North America which represents retail travel agents exclusively. ARTA is headquartered in Scottsdale, Arizona and is the strategic partner for the Canadian - based ARTA Canada. Communitv Relations: In August, the Community Relations department acquired 17 new and 10 renewal Partnerships. Year -to -Date the Community Relations department has 611 Partners. o The Community Relations sales team generated 332 sales calls; consisting of personal meetings, site visits, phone conversations, and group events. o Jonny Westom and Judy Vossler met with The Living Desert regarding the new direction of the Community Relations Department to brainstorm on how to approach attractions moving forward. o Supported the WestJet Air Service Development Campaign by acquiring 49 Partner business offers (i.e. accommodations, golf courses, restaurants, attractions, and spas.) o Jonny Westom spoke at the Women's Council of Realtors— Desert Cities Chapter and the Rancho Mirage Rotary Club on the direction and efforts of the CVA. o Assembled a'Relocation' sub -committee and conducted the initial discussion/meeting. Committee is comprised of realtors, brokers, banks, insurance providers, public utilities, etc... Purpose is to provide insight to what content should be displayed on the CVA's relocation webpage. o The CVA Summer Mixer was held at the Palm Springs Aerial Tramway on Thursday, August 18, 2011.Over 310 CVA partners attended and mixed for over 4 hours. o Visitors Center statistics: 153 walk-ins from 6 countries (Africa, Australia, Canada, UK, Germany, Italy, US) Serving the Desert Resort Communities of Riverside County Cathedral City • Desert Hot Springs • Indian Wells • Indio • La Quints • Palm Desert • Palm Springs • Rancho Mirage .................................................. I. ................ ............................ ........... ......... 70-100 Highway 111 • Rancho Mirage, CA 92270 • T. 760-770-9000 • TF: 800-967-3767 F: 760-770-9001 • palmspringsusa.com Greater Palm Springs Local Industry Data (July 2011) Palm Springs 48.4 6.2 6.2 12.8 -0.4 5.8 12.4 59.3 Cathedral City/ 26.6 9.6 2.6 12.4 0.0 9.6 12.4 39.4 Desert Hot Springs Rancho Mirage 63.7 2.3 6.5 9.0 0.0 2.3 9.0 68.1 Palm Desert 52.3 7.0 1.7 8.8 0.0 7.0 8.8 63.6 Indian Wells/ 36.3 -22.0 1.3 -21.0 0.0 -22.0 -21.0 57.1 La Quinta Indio 43.0 5.8 2.5 8.5 0.0 5.8 8.5 54.9 Source: Smith Travel Research (ADR is Average Daily Rote; REVPAR is Revenue Per Available Room; and RNS is Room Nights Sold) Palm Springs Area information is includes the various properties within the Coachella Valley. 7.9 6.8 15.2 0.0 7.9 15.2 55 5,232 6.1 1.4 7.6 0.0 6.1 7.6 4 519 5.7 4.7 10.7 0.0 5.7 10.7 6 1,598 9.5 4.8 14.8 0.0 9.5 14.8 14 2,300 6.6 5.2 12.2 -0.1 6.6 12.1 9 2,606 5.2 -0.2 4.9 0.3 5.5 5.2 15 1,183 Publication Value (Print) $161,104 $1,978,260 2,000,000 98% Publication Value (Digital)* $69,210 $656,968 N/A N/A ]Media Assists 26 269 400 67% Circulation (Print) 7,030,325 74,588,237 55,000,000 135% Reach (Digital)* 62,702,719 1,351,236,611 N/A N/A *New program effective March 1, 2011. Because of the increasing value of digital media, this category has been added to reflect the CVA's new troy ing capabilities. However, a goal will not be established until calendar year 2012 (as goals are based on a calendar year). ( Jul-11 Jul-10 % Ch 2011 CYTD 2010 CYTD YTD % Chg Total Domestic Passengers 55,810 62,482 -10.7% 819,840 847,558 -3.3% Total International Passengers* 2,776 1,992 39.4% 123,281 113,567 8.6% Total All Passengers 58,586 64,474 -9.1% 943,121 961,125 -1.9% * Reflects West)et Passengers Only Summer Retreat - Drive Market Campaign (May -September, 2011) The CVA's Summer Campaign will conclude in September. This campaign reaches a very important audience with smart messaging, impactful visuals and motivating deals, providing exposure through digital, print, radio, and non-traditional outlets in Los Angeles, Orange, and San Diego counties. Featured Hotel Partners include JW Marriott Desert Springs; La Quinta Resort & Club; Rancho Las Palmas Resort & Spa; Renaissance Esmeralda Resort & Spa; Westin Mission Hills Resort & Spa. Featured City Partners include City of Cathedral City, City of Indian Wells, City of La Quinta, and City of Palm Desert. Partners gain optimal exposure on our campaign microsite and in print supplements, newsletter, and CVA website. Digital advertising accounts for nearly half of the budget and includes travel and news -related websites as well as ad networks focused geographically and behaviorally. Banner ads are visible on LATimes.com and SignonSanDeigo.com in the Travel, Sports and Entertainment sections. On August 10, an e-mail blast retargeted 10,000 subscribers of SignonSanDiego.com who opened our past e-mail blast in July. This e-mail retarget generated a 15% open rate and 1.88% CTR. On August 17, an e-mail blast was sent to 26,703 subscribers of LATimes.com, which generated an 11.03% open rate and 2% CTR. As a result seventy-two leads were sent to partner pages (35.1% conversion rate). Banner Ads are also visible on TripAdvisor, Expedia and Hotels.com. The total Print budget accounts for about 29%of our total budget. Exposure in August included Los Angeles Times and San Diego Union Tribune. Spikes in microsite traffic are attributed to these insertions. Radio exposure accounts for about 17% of the total budget and includes top stations in the LA and SD DMA. Currently, KMYI (San Diego), KNX (Los Angeles), and KGB (San Diego) are top performers. Traffic to PalmSpringsUSA.com is up 89%YOY with 101,147 visits during the campaign period. As the campaign's call to action, we are seeing a steady increase in the number of new visits. Traffic to retreat. pal mspri ngsusa.com (campaign microsite) includes 44,211 Visits (about 480 visits per day), 2,859 visits sent to Hotel Booking pages via 'Book Now' links. Top 3 Hotels that have received the most traffic on our site are Renaissance Esmeralda Resort & Spa, JW Marriott Desert Springs Resort & Spa, and Rancho Las Palmas Resort & Spa. Each of these properties is offering a $25 gas card per night. Special Marketing Campaigns (Cont.) WestJet - Air Service Development Campaign (September- December, 2011) A multi -media campaign co -branded with WestJet will target Vancouver, Edmonton, and Calgary. The goal of the campaign is to maintain and ultimately grow air service to the destination. The campaign launches in September and will include newsprint, online, radio, promotions, travel trade, in-flight and outdoor advertising components. The CVA's budget of $150,000 will be matched by WestJet, providing a $300,000 campaign, which is also funded in part by participating City Partners. City Partners include Palm Springs, Cathedral City, Rancho Mirage, Palm Desert, La Quinta, and Indian Wells. Travel Media Group (July 2011- June 2012) The Greater Palm Springs area gains exposure in front of readers and viewers of the Room Saver and Travel Coupon Guide print and online discount publications. These guides allow our destination to reach travelers within driving distance looking for discounted accommodations. Our exposure includes an introductory banner and map in the guides in order to strengthen our destination presence. The CVA's underwrite of the two guides allow Partner hotels to advertise at a lower rate. In the month of July, 324 coupons were redeemed and 404 property calls were generated through a unique 800 number. Last fiscal year's campaign (July 2010 -June 2011) resulted in over 5,000 coupons redeemed. you Fly, We Buy -Meeting Planner Promotion (July 2011-June 2012) In cases where planners present objections to air service frequency, connections or availability, the CVA will offer to fly the meeting planner to Greater Palm Springs at the CVA's cost so they may personally experience the destination. In coordination with Palm Springs International Airport (PSP), the CVA will host air service training sessions for meeting planners, providing one-on- one interaction with PSP executives, CVA Convention Sales staff, and local convention hotel sales personnel to help further mitigate any negative perceptions. This program will be promoted to potential clients and digitally, including website exposure. Leads Reward - Meeting Planner Incentive (July - December, 2011) In an effort to impact fourth quarter, an integrated campaign, valued at over $150k, targeted meeting planners and key decision makers. Along with promoting a choice destination for meetings and conventions, the campaign messaging encouraged meeting planners to send leads for a chance to win a trip to experience Palm Springs for themselves, including airfare and accommodations. The campaign included advertisements and editorial in major meetings and news publications as well as exposure in e-newsletters and customized e-blasts. We have seen an increase in lead opportunities through the meetings portion of website and the overall promotion. This past quarter, 108 leads were entered into the Leads Reward drawing and three meetings planners were selected as recipients of a trip to Palm Springs as a result of this promotion. Highlights: • 2,141 twitter followers (+3.6% vs July 2011) • 3,023 Facebook fans (+4.5%vs July 2011) • 92 views of Palm Springs destination video on YouTube (-15.6%vs. July 2011) • 1,675 views of other videos on YouTube channels (-15.5% vs July 2011) Palm Springs Desert Resort Communities CONVENTION AND VISITORS AUTHORITY Visitor Statistics (Request Print Guide 187 189 -1.1% 2,410 2,151 12.0% IView Online Visit Guide 27 N/A N/A 174 N/A N/A I Download Visitor Guide 9 N/A N/A 212 N/A N/A ITotal 223 289 18.0% 2,996 2,151 39.3% 12. WA 12 2. BC 116 13. AZ 10 3. WA 98 14. PA 7 4. AB 79 15. NC 6 5. AZ 62 I6.OH 6 6. OR 59 17. TX 6 7. FL 55 18. CO 5 8. IL 54 19. IL 5 9. TX 51 110. NV 5 10. MN 49 111. AK 3 11.ON 47 I12.FL 3 12.NY 47 113.LA 3 13.PA 47 114. MN 3 14. OH 44 115. NY 3 15. CO 36 116. VA 3 16. NV 36 I17.IA 2 17. MI 35 I18.OR 2 18.WI 34 119. NJ 2 19. NJ 30 120. WI 2 20. IA 25 IAll other requests 33 All other requests 502 ITotal 186 Total 2,040 Palm Springs Desert Resort Communities CONVENTION AND VISITORS AUTHORITY 2011 Visitor Services / Center Summary Total Walk-in Visitors Domestic 155 212 223 178 165 113 91 88 •0 0 0 0 International 121 173 220 91 6i 43 58 65 0 0 0 0 TOTAL: c:.•c r,r r r r r r. DOMESTIC: (Alabama 2 0 0 0 0 2 2 0 (Alaska 3 6 0 0 0 0 0 0 (Arizona 3 2 9 11 20 2 7 6 (Arkansas 2 0 0 0 0 0 0 0 California 43 57 51 75 59 62 50 58 (Colorado 4 6 8 4 4 0 4 0 IConnecticut 1 0 0 0 0 3 0 0 IDelaware 0 0 0 0 0 0 0 0 Florida 2 4 0 0 10 2 2 2 (Georgia 0 0 0 0 0 2 2 0 Ildaho 2 2 2 0 0 0 2 0 Illlinois 6 2 8 5 0 1 4 0 Ilndiana 3 0 0 2 2 0 0 0 I Iowa 2 10 2 0 0 2 0 0 (Kansas 0 2 0 0 0 0 0 0 (Louisiana 0 0 0 0 2 0 0 0 IMaine 0 0 0 2 0 0 0 1 IMarvland 2 0 0 0 0 2 0 1 IMassachusetts 1 3 5 2 0 1 0 0 Michigan 2 11 31 2 0 0 4 2 Minnesota 9 17 22 10 4 0 0 0 Missouri 6 9 2 0 0 0 0 0 IMontana 4 2 0 0 0 2 0 0 INebraska 0 2 3 0 0 0 0 0 Nevada 5 2 0 2 0 2 1 0 INew Hampshire 0 0 2 0 0 0 0 0 INew Jersev 6 0 30 2 0 0 0 2 INew Mexico 0 0 4 0 0 0 0 0 INew York 1 6 8 10 2 0 1 5 INorth Carolina 1 0 0 0 4 0 0 1 INorth Dakota 0 0 0 0 0 0 0 0 (Ohio 2 2 3 2 6 2 0 4 IOklahoma 0 2 0 0 0 0 0 0 (Oregon 12 12 14 10 9 0 0 2 IPennsvlvania 0 6 4 2 4 2 2 2 (South Carolina 0 0 2 2 0 4 0 0 South Dakota 0 2 0 0 0 0 0 0 Tennessee 2 2 0 0 2 2 4 0 Texas 3 2 5 4 3 2 2 0 Utah 2 4 4 5 2 6 0 0 (Virginia 0 0 4 0 3 0 0 0 (Washington 16 29 31 18 it 2 4 2 (Washington D.C. 2 2 2 5 0 2 0 0 (West Virginia 1 0 0 2 0 0 0 0 (Wisconsin 2 4 7 1 6 8 0 0 IWvoming 0 2 0 0 5 0 0 0 Unknown 3 0 0 0 7 0 0 0 TOTAL: (Africa 2 1 (Australia 2 2 2 11 4 0 6 (Austria 1 IBelglum 2 (Canada 111 167 201 76 37 9 24 34 (China 2 IColumbia 2 (Denmark 3 (England 2 2 3 14 (France 2 6 3 2 11 IGermanv 4 2 3 6 6 31 11 5 Ilreland Iltaly 3 IJapan 2 (Mexico (Netherlands 1 INew Zealand (Norway 4 (Scotland 1 5 (Slovakia (Switzerland 11 I United Kingdom 2 4 2 4 2 (East Europe 4 I TOTAL: IIWAVtsinarrr n:ramriMiM, August 2011 PalmSpringsUSA.com Dashboard LM =vs. prior month 10%+ Positive ?+�' Less than 10% 10%+ Negative ENGAGEMENT LY vs LY B ` SIGNALS of INTENT TO TRAVEL (SITs) 1 Time on Site: 04:06 04:25 04:17 Total Conversions Bounce Rate: 30.3% 30.0% 32.0% 11.9 % 9,428 of Home Page Bounce Rate: 36.6% 34.5% _F 35.5% of total pageviews Signals of Intent to Travel Overall ♦ / ACTIVITY vs LY B Visits: 21,628 26% 19,787 -SITs (CONVERSION) BREAKDOWN 1 New Visits: 16,991 * 18% 16,762 LY Page Views: 78,953 1,_1 8% 82,491 eNewsletter Signup 19 1 Visitor Guide Orders 40 52 MOST REQUESTED PAGES Availability Search [Expedia] 598 Top 10 pages Property Listing Views 8,735 6,948 1. PalmSpringsUSA.com Homepage Visitor Guide eBook Views 27 2. Attractions & Adventures Listings Visitor Guide PDF Download 9 3. Calendar of Events 4. Accommodations Listings TOTAL 9,428 7,001f 5. Restaurant Listings 6. Spa Listings 7. LGBT Listings SOURCES OF TRAFFIC 8. Casino Listings ■ Paid Baseline average 9. Site Search 4% Search percentages for 2010: 10. Contact Us 10% ■ Organic Paid Search: 7% Search 41% UNIQUE TRACKING ■ Referral Organic Search: 58 0% 33% Banners Total Responses Percent of Total Referral Sites: ■Direct Traffic 12% 9,041 42 % Direct Traffic: ■ Other Keyword Total Responses Percent of Total 8% , S. VISITS OVER TIME —2011 —2010 35000 30000 25000 20000 ~P 15000 ' 10000 5000 0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC August 2011 PalmSpringsUSA.com Dashboard TOP REFERRING URLs & SEARCH TERMS Top Referring URLs 1. palmspringsusa.com 2. en.wikipedia.org 3. palm-desert.org 4. visitcalifornia.com 5. visitcalifornia.jp VISITORS BY GEOGRAPHY I 1 California:12644 2 Texas: 536 3 New York: 519 4 Arizona:486 5 Washington:457 6 Illinois: 384 7 Florida:317 8 Cregon:254 9 Pennsylvania:251 10 Nevada:211 INTERNATIONAL USA (% of all traffic) International 87% 13% f Top Search Terms [non -paid] 1. palm springs 2. palm springs resorts 3. www.palmspringsusa.com 4. palmspringsusa.com 5. palm springs usa % Change \ vs LY 20.8% 49.3% 19.6% 20.0% 34.4% 53.6% 33.8% 57.8% 73.1% 24.9 % Change + vs LY -1% 6% Canada 1,562 46% United Kingdom 453 66% Australia 148 179% Japan 69 -13% Germany 64 ; -32% I AL R,,SEAT COOL POOLS HOT RATES LM = vs. prior month ENGAGEMENT Time on Site: Bounce Rate: of Home Page Bounce Rate: Overall ACTIVITY Visits: Unique Visits: New Visits: Page Views: 02:06 57.5% 56.3% August 20115ummer Retreat Dashboard 10%+ Positive ,_rll� Less than 10% " 10%+ Negative LM 02:41 a 65.1% 62.6% �. LM vs LM -22% -12% LEADS TO PARTNERS Total Conversions 7.6% -10% of total pageviews r 7,151 -62% 5,340 -42% 4,888 -40% 18,274 # -53% MOST REQUESTED PAGES Top 30 pages 1. Home [Summer Retreat] 2. Hotel Deals 3. Renaissance Esmeralda [Hotel Offer] 4. La Quinta Resort & Club [Hotel Offer] 5. JW Marriott Desert Springs Resort [Hotel Offer] 6. Westin Mission Hills Resort [Hotel Offer] 7. Rancho Las Palmas Resort [Hotel Offer] 8.Enter to Win 9. Spa Resort Casino [Hotel Offer] 10. Hyatt Grand Champions [Hotel Offer] VISITS OVER CAMPAIGN �2011 25000 20000 15000 10000 5000 0 MAY JUN 11396 Leads to Partners TOP LEAD PRODUCERS 1. Renaissance Esmeralda Resort & Spa 2. Rancho Las Palmas Resort & Spa 3. J W Marriott Desert Springs Resort & Spa 4. La Quinta Resort & Club 5. Westin Mission Hills Resort SOURCES OF TRAFFIC 7% JUL AUG . .0% ■ Radio Rewards ■ banner ■ PSUSA.com ■ email ■ cpc ■ organic ■ direct ■ referral 7. other SEP 0 August 2011 PalmSpringsUSA.com Dashboard TOP REFERRING LIRLS & SEARCH TERMS Top Referring URLs 1. palmspringsusa.com 2. en.wikipedia.org 3. palm-desert.org 4. visitcalifornia.com 5. visitcalifornia.jp VISITORS BY GEOGRAPHY I 1 California: 12644 2 Texas:536 3 New York: 519 4 Arizona: 486 5 Washington:457 6 Illinois: 384 7 Florida:317 8 Oregon:254 9 Pennsylvania:251 10 Nevada:211 INTERNATIONAL 10 USA (% of all traffic) International 87% 13% j ' Top Search Terms [non -paid] 1. palm springs 2. palm springs resorts 3. www.paimspringsusa.com 4. palmspringsusa.com S. palm springs usa %Change vs LY 20.8% 49.3% 19.6% 20.0% 34.4% 53.6% 33.8% 57.8% 73.1% 24.9 % Change N vs LY 1% 6% Canada 1,562 46% United Kingdom 453 66% Australia 148 179% Japan 69 ; -13% Germany 64 ♦ -32% Ll -Ok L� Total Room Night Production 15,863 Number of Definite Bookings 23 Total Attendance 10,480 Direct Delegate Expenditures" $11,035,440 *Based on monthly booking goal of 12,083 R VS. "*Based on $1,053.00 per delegate expenditure. 7,182 121% 116,551 88,916 31% 23 0% 190 142 34% n/a n/a 71,891 n/a n/a n/a n/a $75,701,223 n/a n/a 96,664 121% Number of Leads 61 44 39% 461 451 2% 466 99% Total Room Nights Production 15,862 23,204 -32% 330,958 396,616 -17% Total Attendance 17,550 n/a n/a 218,210 n/a n/a Total Room Nights 0 Attendance 0 Direct Delegate Expenditures 0 Note: All values noted as "n/a" were not tracked in previous year. 0 0% 58,381 61,249 -5% n/a n/a 46,581 n/a n/a n/a n/a $49,049,793 n/a n/a Convention Booking Production Analysis August 2011 2011 5 22% 884 6% 1,730 17% 81 2012 11 48% 5,544 35% 3,900 37% 71 2013 3 13% 3,595 23% 2,150 21% 19 2014 3 13% 3,595 23% 2,150 21% 13 2015 1 4% 2,245 14% 550 5% 4 2016 0 0% 0 0% 0 0% 2 Total 23 100% 15,863 100% 10,480 100% 190 Under200 11 48% 1,908 12% 1,115 11% 127 200-499 11 48% 11,833 75% 8,165 78% 53 500-999 1 4% 2,122 13% 1,200 11% 9 1000-1499 0 0% 0 0% 0 0% 1 1500-2999 0 0% 0 0% 0 0% 0 3000-8, Up 0 0% 0 0% 0 0% 0 Total 23 100% 15,863 100% 10,480 100% 190 Association 1 4% 10 0% 50 0% 52 Local Booking 1 4% 30 0% 15 0% 1 Corporation 3 13% 2,621 17% 1,420 14% 22 SMERF 10 43% 10,933 69% 7,890 75% 46 Government 1 4% 30 0% 30 0% 1 Incentive 2 9% 940 6% 295 3% 2 Sporting Events 0 0% 0 0% 0 0% 2 Third Party Association 1 4% 430 3% 130 1% 20 Third Party Corooration 3 13% 729 5% 350 3% 16 Third Party SMERF 1 4% 140 1% 300 3% 20 Third Party TRVL AGENT 0 0% 0 0% 0 0% 8 Total 23 100% 15,863 100% 10,480 100.0% 190 Convention Booking Production Analysis August 2011(Cont.) Arizona 0 0% 0 1 0% 0 0% 1 California 17 74% 7,694 1 48.5% 8,305 79% 101 Florida 0 0% 0 1 0% 0 0% 5 Georgia 0 0% 0 1 0% 0 0% 4 Illinois 1 4% 900 1 6% 275 3% 11 Iowa 0 0% 0 1 0% 0 0% 1 Kansas 0 0% 0 0% 0 0% 2 Louisiana 0 0% 0 0% 0 0% 1 Maine 0 0% 0 0.0% 0 0% 2 Maryland 0 0% 0 0% 0 0% 8 Massachusetts 0 0% 0 I 0% 0 0% 2 Michigan 0 0% 0 0% 0 0% 1 Minnesota 1 4% 304 2% 120 1% 4 New Jersey 0 0% 0 0% 0 0% 1 New York 0 0% 0 0% 0 0% 7 North Carolina 0 0% 0 0% 0 0% 1 Ohio 0 0% 0 0% 0 0% 1 Oklahoma 3 13% 6,535 41% 1,650 16% 3 Oregon 0 0% 0 0% 0 0% 1 Pennsylvania 0 0% 0 0% 0 0% 1 Texas 0 0% 0 0% 0 0% 5 Utah 0 0% 0 0% 0 0% 1 Virginia 1 4% 430 3% 130 1% 10 Washington 0 0% 0 0% 0 0% 3 Washington DC 0 0% 0 0% 0 0% 4 Wisconsin 0 0% 0 0% 0 0% 1 Canada 0 0% 0 0% 0 0% 8 TOTALS 23 100% 15,863 100% 10,480 100% 190 PIPalm Springs Desert Resort Communities CONVENTION AND VISITORS AUTHORITY Report: Lead Distribution Report 08/01/2011thru 08/31/2011 Status: Definite Date Status Arrival Departure Account Meeting 08/02/2011 Definite 07/26/2013 07/28/2013 DSS MEETINGS & 2013 Smooth Jazz EVENTS Getaway 08/02/2011 Definite 07/25/2014 07/27/2014 DSS MEETINGS & 2014 Smooth Jazz EVENTS 08/05/2011 Definite 03/25/2012 03/30/2012 ConferenceDirect - 2012 MTC 5.12 Warden's Northern California Meeting 08/18/2011 Definite 11/03/2011 11/04/2011 RIVERSIDE COUNTY CA Emergency SHERIFF'S DEPT Management Meeting 08/18/2011 Definite 12/06/2011 12/12/2011 K2 PRODUCTIONS 2011 Miss CA USA & Miss CA Teen USA 08/18/2011 Definite 01/18/2012 01/20/2012 KEENAN & ASSOCIATES 2012 SCR Annual Meeting 08/19/2011 Definite 02/24/2012 03/02/2012 CREATIVE GROUP, INC.- 2012 Bayer Healthcare ILLINOIS National Sales Meeting 08/22/2011 Definite 02/01/2012 02/05/2012 EPIC MEETINGS Medical Leadership Program 08/22/2011 Definite 01/23/2012 01/29/2012 SELECT STAFFING 2012 Annual Conference 08/25/2011 Definite 10/21/2011 10/23/2011 PITCH PERFECT EVENTS 2011 Fall Meeting 08/25/2011 Definite 02/09/2012 02/11/2012 GIOWORKS INTL, LLC 2012 Lancaster Baptist Couples Retreat 08/26/2011 Definite 08/23/2012 08/26/2012 CALA (COCAINE ANONYMOUS) 2012 Annual Convention MAGIC MEETINGS & 2012 Recreation Vehicle 08/29/2011 Definite 03/04/2012 03/08/2012 GLOBAL INCENTIVE Industry Association COMPANY Annual Meeting 08/30/2011 Definite 08/22/2013 08/25/2013 CALA (COCAINE 2013 CALA Annual ANONYMOUS) Convention 08/30/2011 Definite 08/21/2014 08/24/2014 CALA (COCAINE 2014 CALA Annual ANONYMOUS) Convention 2012 Schwan's Home 08/30/2011 Definite 02/26/2012 03/01/2012 SCHWANS SHARED Service 6th Annual SERVICES LLC Preferred Supplier Conference Blocked Show Lead Type Distribution LeadID Rooms Attendees 800 400 Assisted Requested 25773 Booking Dist. 800 400 Assisted Requested 25775 Booking Dist. 335 70 Generated Requested 25622 Dist. 30 30 Generated Requested 25695 Dist. 560 1200 Assisted Requested 25586 Booking Dist. 40 20 Generated Requested 25623 Dist. 900 275 Assisted Requested 25815 Booking Dist. 250 130 Generated General Dist. 25739 2122 1200 Generated Requested 25783 Dist. 144 150 Generated Requested 25561 Dist. 288 640 Generated Requested 25598 Dist. 650 1200 Generated Requested 24408 Dist. 430 130 Assisted Requested 25831 Booking Dist. 650 1200 Generated Requested 25435 Dist. 650 1200 Generated Requested 25436 Dist. 304 120 Generated Requested 25716 Dist. O8/30/2011 Definite 03/28/2012 03/30/2012 Palm Springs Desert Resort CVA Advisory (CAB) Customer Advisory 30 15 Generated Requested 25828 Council Board Dist. 08/31/2011 Definite 10/02/2012 10/05/2012 coe Northern 2012 OA N Fall 195 100 Generated Requested 25617 Californiaifon Conf08/31/2011 Definite 10/20/2011 1O/21/2011 CA TRAVEL INDUSTRY 2010-2012 Board of 10 50 Generated Requested 25548 ASSN (CalTIA) Directors Meeting Dist. 08/31/2011 Definite 09/18/2013 09/27/2013 PHILADELPHIA CHURCH 2O13 Feast of Tabernacles 2145 550 Generated Requested 25266 OF GOD Dist. 08/31/2011 Definite 10/08/2014 10/17/2014 PHILADELPHIA CHURCH 2O14 Feast of Tabernacles 2145 550 Generated Requested 25267 OF GOD Dist. 08/31/2011 Definite 09/27/2015 10/06/2015 PHILADELPHIA CHURCH 2O15 Feast of Tabernacles 2245 550 Generated Requested 25268 OF GOD Dist. O8/31/2011 Definite 12/09/2011 12/11/2011 VIP MARKETING Palm Desert Classic 140 300 Generated Requested 25758 SERVICES - CA Baseball Tournament Dist. III W- Thursday, September 1, 2011 (Canada 2 5,785 Third Party Corporation Florida 2 201 Third Party Association Third Party (Orange County, CA 2 190 Association/SMERF Kansas City 1 1,405 Third Party SMERF Lake Arrowhead 1 200 SMERF Third Party Las Vegas, NV 3 2,683 Corporation/Association (Salt Lake, UT 1 788 Association Government/Corporation/T San Diego, CA 3 1,315 hird Party Association Association/Third Party San Francisco/Monterey 2 1,412 Corporation Scottsdale, AZ 1 285 Association Seattle, WA 1 6,400 Association Temecula, CA 1 45 Medical/Healthcare IUncasville,CT 1 484 Third Party Association Totals 23 21,661 THE TAP REPORT Report City: Greater Palm Springs Period Ending July 31, 2011 Report Date: August 11, 2011 QetinR;g'Rbbm'NI -: .."'.: ' - - `;7u24i ..86,62 ; ' _' J34,485 _ _ 34'Y 6 .13„LS)! - ._.ti' 7' - u. ,.. v aa,ar+�ra - Pace Targets 140,348 100,200 56,496 31,536 1 16,828 7,735 2,043 523 355,709 VUilalke I (1gd#7J$) (11,574) 71939 3,21! MS61) 1,752 (2,043) (5911) 1 (22,8 6) Consumption Benchmark 143,598 143,598 143,598 1 143,598 I 143,598 143,598 143,598 143,598 1 1,148,784 Pace POrtentege ' 8436 89% 114% 1 11096 61% 123% 0% 0% 94% Total Demand Room Nights 688,652 496,964 341,666 1 135,561 73,982 1 42,540 13,165 1 0 1,792,530 LostR6omNights 564i3.2i 408,340 277,231 1 100,806 62,715 I 3053 13,165 1 0 1,459;637 Conversion Percentage 18% 18% 19% 1 26% 15% I 22% 0% 1 0% I 19% Tentative Room Nights 1 7,609 1 105,360 12%999 1 108A69 41,230 30,409 3,864 I 0_ 420,940 Giecter Pairn Springs Events e to Events 1 2 B 1 0 Pace Targets 178 89 35 19 10 3 0 0 334 Variance I 24 11 7 4 (3) 2 1 0 0 45 Consumption Benchmark 192 192 192 192 192 192 I 192 192 1,536 Pace Percentage 1111% 112% 1 120% 1 121% I 70% 167% 0% 0.% 11$% Total Demand Events 687 347 180 68 27 14 3 0 1,326 Lost Events 495 247 I 138 45 20 1 9 3 I 0 947 Conversion Percentage 29% I 29'% 23% 34% 26% 36% I 0% 0% 29% Tentative Events 1 29 164 1 89 62 21 13 3 I 0 381 200D00 180000 160000 140000 120000 100000 80000 60000 40000 20000 0 2011 2012 2013 2014 2015 2016 2017 2018 Definite Room Nights 111111111111Tentative Room Nights -0-Pace Targets -6 Consumption Benchmark THE TAP REPORT Pace Targets Variance - - Consumption Benchmark Pace Percentage Total Demand Room Nights Lost Room Nights Conversion Percentage Tentative Room Nights Report City: Greater Palm Springs 2012 ... 10,40V - 4A 40D . .4 WI.Pq Al!o't' _ a,voV I al,4Y .-- ..'4 ow, 15,861 14,088 16,606 10,906 7,018 4,827 3,235 398 (919) (9,$10) (4,442) (3,198) (1,036) (9") 18,779 17,297 21,471 14,836 9,864 7,090 5,077 _ $$% 78% 6996 57,496 53,535 49,285 44,139 25,807 73,505 31,012 - 41,237 _ 40,366 $$;4$9 37,67$37,67$ 21,027 69,716 28,772 28% 25% 22% 15% 15% 5% 7% 11,139 -4,,948 12,704 11,359 - 13,734 1 4,$93 0 2,739 5,058 (11193) (1,674) 4,477 8,525 56S - 67%, 11,849 54,096 10,303 50,714 13% 6% 2,765 11,295 8,961 9,676 11,302 (2A40) 16,002 17,819 226% 11% 43,961 52,279 23,698 1 45,443 46% 1 13% 23,778 1 6,730 Period Ending July 31, 2011 Report Date: August 11, 2011 1,225 100,200 1 (1,225) (1100) -1 2,361 143,598 0% algit 0 496,964 0 404,340 - 0% 18% 1 2,315 1 105,360 Pace Targets 17 16 11 9 8 4 3 3 5 7 5 1 89 Variance- .I 1 4 1 ` 8 0 1 (2) 1 0 (1) 5 0- 1 (1) I 11 Consumption Benchmark 27 27 21 I 18 17 9 8 1 7 14 23 17 4 192 Pace Percentage 1 --106% 1 125% '127% 100% 112% 50% 133% 1 160% 80% 171% IM% I 0% 1 112% Total Demand Events 53 50 49 30 1 31 20 19 9 28 32 26 0 347 Lost Events 35 $0 'I 1$ 21 1 22 18 15, 6 24 20 21 0 247 Conversion Percentage 34Yo 40% 29% 31% 29% 10% 21% 33% 14% 38% 19% 0% 29% Tentative Events 16 22 1, 21 19 10 11 1 0 6 I 14 24 17 4 164 45000 40000 35000 30000 25000 20000 15000 10000 5000 0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Definite Room Nights iiiiiiiiiiiiiiTentative Room Nights - >-Pace Targets -6 Consumption Benchmark Report City: Greater Palm Springs 2013 Period Ending July 31, 2011 Report Date: August 11, 2011 1001#11W Room Nights - 3,l & 1 4,60517;j54 1 16,047 1 ZAd 3,048 1 906 1 0 2,951 � 19,911 1- 2,100 1 - 0 64,495� 1 Pace Targets 9,336 8,038 9,411 6,230 3,981 2,609 1,806 1,501 2,715 4,925 5,283 661 56,496 1 Variance (S,S27)-_ (5,433) 8,443 1 3,817 1 (1,2Y1) 1,339 I (1,006) (11501) 236 10,886 (3,063) (662) -. 7,939 1 Consumption Benchmark 18,779 17,297 21,471 14,836 9,864 7,090 5,077 4,477 8,525 16,002 17,819 2,361 143,598 IPace Percentage 39% 57% 190% 161% d8% 151% 44% 0% 109% 321% 42% 1 0% 114%" Total Demand Room Nights 30,372 35,420 50,945 23,364 37,702 25,738 31,155 4,122 15,789 40,014 47,045 0 341,666 I 1LostRoom Nights 26,003 'I 30,815 93,091 1 13,317 94,992 21,790 1 30,855 I 4,122 12,838 24,203 44,845 0 277,231 Conversion Percentage 12% 13% 35% 43% 7% 15% 3% 0% 19% 40% 5% 0% 19% 1 ITentathJe Roam Nights 2,627 10,995 I 10,385 9,739 13,518 13,460 I 22,711 +II 15,320 4,207 13,120 6,557 1 1,400 123,999 D;Anite EvOnt; 2" `- `' 4 8 9 3 2 1 0 3 9 1 0 42 Pace Targets 7 6 4 4 3 2 1 1 2 3 2 0 35 variance - - - (ST..__l. --- i2j _ - - - 4 --- - - 5- b --1 o- - - -D.. -- - - 11)_--- -- 1 - - 6 (1) 0 7 Benchmark 27 27 21 18 17 9 8 7 14 23 17 4 192 IConsumption Pace percentage 29% 67% 200% 225% 100% 3D096 100% 0% 150% 300% 5096 0% 120% Total Demand Events 18 23 28 21 18 11 15 4 12 22 8 0 180 Lost Events 1d I 19 20 1 12 1 15 9 14 4 9 13 7 0 138 Conversion Percentage 11% 17% 29% 43% 17% 18% 7% 0% 25% 41% 12% 0% 23% Tentative Events 5 30 8 8 8 9 11 5 6 11 1 7 1 89 300DO 28000 26000 24000 22000 20000 18000 16000 14000 12000 10000 8000 6000 4000 2000 0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC alas Definite Room Nights alai•Tentative Room Nights--0-Pace Targets --6-Consumption Benchmark Palm Springs CONVENTION Desert Resort Communities AND VISITORS AUTHORITY Monthly YTD Annual Goal %GOAL FAMS & Site Visits 3 24 50 48% Leads (Hotel) 4 48 90 53% Client Reach 25 1,774 3,400 52% Client Services / Referrals 34 355 950 37% CVA and LA Inc. hosted an Australian FAM. Over 400 agents completed an online training program to win a spot on a FAM. August 12-14, The U.S. was showcased, through Visit USA, with over 2,000 2011 Visit USA FAM - Australia 6 modules. The California portion include Palm Springs & LA. The agents experienced Hyatt Suites, Holiday Inn Resort, Jeep Tour, Living Desert, Daily Grill, Aqua Caliente Resort and The Crab Pot. The California Travel & Tourism Commission (CTTC) conducts a series of FAMs to educate their international office staff on August 13-14, Aviareps FAM -China S California. Aviareps is the new office in China. They are also the 2011 contracted representatives in Japan and Korea for California. The group visited the Ace Hotel, Renaissance PS, Tram and Tommy Bahama Cafe. The CVA partnered with the Renaissance Esmeralda/JW Marriott Desert Springs and hosted a dinner for 12 agents from ARTA (Association of Retail Travel Agents). The Association of Retail August 15, ARTA FAM -United States 12 Travel Agents (ARTA) was founded in 1963, and for the past 48 2031 years, it has been the largest non-profit association in North America which represents retail travel agents exclusively. ARTA is headquartered in Scottsdale, Arizona and is the strategic partner for the Canadian -based ARTA Canada. Up & Away Holidays works with independent travel agents August 15-18, across the UK. They specialize in tailor-made holidays throughout Up & Away Holidays - UK 1 North America offering a variety of accommodations, private 2011 home rentals, motor -home rentals, fly -drive & escorted coach tours. Mandy experienced the Hyatt Grand Champions Resort. Mr. Ralph Spielman, Executive Travel Administrator for Time Inc. visited the Hyatt Regency Suites. He was in town to experience local attractions in Palm Springs, such as the Palm Springs Air August 22, Time Inc. (Travel Division) - United Museum and Palm Springs Aerial Tramway. Time Inc. is the 2011 States 1 publishing division of Time Warner, and publish, among other titles, Time, In Style, Fortune, Sports Illustrated and Sunset magazines. Time Inc. features a travel department that recommends domestic travel to many highly influential people. Client Reach 2011 Goal: 3400 Hotel Leads February 28, 2011 68 0 2 376 446 149 299.33% 1 March 31, 2011 256 61 5 60 382 80 477.50% Apri130,2011 75 0 8 0 83 110 75.45% May 31, 2011 17 15 87 128 247 170 145.29% 1 June 30, 2011 80 0 3 46 129 326 39.57% July 31, 2011 190 0 11 0 201 850 23.65% August 31, 2011 0 0 25 0 25 64 39.06% September 30, 2011 0 177 0.00% October 31, 2011 0 1,125 0.00% i November 30, 2011 0 166 0.00% December 31, 2011 0 105 0.00% Total(s): 772 210 164 639 1,785 3,383 52.76% 2011 Goal: 90 February 28, 2011 10 16 7 143% 18% March 31, 2011 12 28 5 240% 31% April 30, 2011 6 34 6 100% 38% May 31, 2011 2 36 14 14% 40% June 30, 2011 8 44 14 57% 49% July 31, 2011 0 0 4 0% 0% August 31, 2011 4 48 12 33% 53% September 30, 2011 7 0% 0% October 31, 2011 3 0% 0% November 30, 2011 4 0% 0% December 31, 2011 3 0% 0% Total(s): 48 44 81 59% 49% Client Services & Partner Referrals Partner Referrals / Non -Hotel Requests 3 Client Service Requests 31 Total(s): 34 2011 Goal: 950 January 39 July 28 February 33 August 34 March 86 September April 45 October May 25 November June 65 December CYTD Total: 355 I , r Palm Springs Desert Resort Communities CONVENTION AND VISITORS AUTHORITY Monthly Community Relations Department Report Department Summary Category•. % of Goal New Partner $ 92,000 $ 51,737 567 Renewal Partner $ 263,000 $ 240,254 91% Events $ - $ 2,685 0% Website Ad. $ - $ - 0% Website Ad. $ $ 1,000 0% Total(s): $ 355,000 $ 295,675.76 83% Existing Partners: 112 New Partners: 104 Renewal Partners: 395 CVA Partnership: ---------------------------------------- 611 ------------------ January-11 11 $ 4,840.00 5% February-11 13 $ 7,905.00 9% March-11 11 $ 5,315.00 6% April-11 11 $ 5,185.00 6% May-11 13 $ 5,998.33 7% June-11 18 $ 7,609.98 8% July-11 10 $ 6,635.84 7% August-11 17 $ 8,247.49 9% September-11 0 $ - 0% October-11 0 $ - 0% November-11 0 $ - 0% December-11 0 $ - 0% Total(s): 104 $ 51,736.64 56% GOAL -New Revenues: $ 92,000 and Events Jan-11 283 13% Feb-11 266 12% Mar-11 353 16% Apr-11 348 Ij 16% May-11 280 13% I� Jun-11 314 14% Ij Jul-11 232 11% II Aug-11 332 15% Sep-11 0% Oct-11 0% Nov-11 0% Dec-11 0% _ - Total(s): 2,408 109% GOAL - Calls and Appts: 2,200 RENEWAL PARTNERS Partners Revenues .. 158 $ 98,875.00 38% $ 103,715.00 123 $ 76,093.32 29% $ 83,998.32 II 55 $ 33,264.16 13% $ 38,579.16 II 29 $ 16,119.99 6% $ 21,304.99 7 $ 5,278.33 2% $ 11,276.66 7 $ 2,688.33 1% I I $ 10,298.31 6 $ 3,143.32 1% I I $ 9,779.16 10 $ 4,79167 2% I I $ 13,039.16 I 0 $ 0% II$ I 0 $ - 0% I $ 0 $ - 0% I $ 0 $ - 0% I $ 395 S 240,254.12 91% I $ 291,990.76 Goal -Renewal Revenues: $ 263,000 January 27, 2011 Member Orientation - CVA Headquarters January 27, 2011 CVA Meet and See - The Shops on El Paseo February 23, 2011 Member Orientation - CVA Headquarters March 8, 2011 CVA Spring Mixer- Escena Golf Club March 10, 2011 CVA Meet and See - Cabot's and Miracle Springs March 24, 2011 Member Orientation - CVA Headquarters March 24, 2011 CVA Meet and See - Emerald Desert RV Resort April 7, 2011 CVA Meet and See - Michael H Lord Gallery / Brewster April 27, 2011 CVA/ LifeStream Blood Drive April 28, 2011 Member Orientation - CVA Headquarters May 10, 2011 Annual CVA Update & Awards Ceremony - PS Art Museum May 10, 2011 Educational Seminar - Palm Springs Art Museum May 26, 2011 CVA Meet and See - Shields Date Garden June 9, 2011 CVA Meet and See - Travelodge Palm Springs August 18, 2011 Summer Mixer - Tram / Peaks Restaurant CVA Palm Desert CVA Palm Springs DHS CVA Palm Desert Palm Springs CVA CVA Palm Springs Palm Springs Indio Palm Springs Palm Springs Total: 38 131 36 132 58 27 43 30 20 42 300 80 64 77 311 1,523 ell) Palm Springs Desert Resort Communities CONVENTION AND VISITORS AUTHORITY Monthly Community Relations Division Report August 2011 New Partners: I N Studio M Salon and Spa Santa Rosa Spa & Wellness I N Palm Springs Errands and More (1st of 3 payments) Palm Vallev Service/Concierge I payment Peabody's Cafe (2nd of 2 payments) Santa Rosa Restaurant I N Tommy Hilfiger Santa Rosa Shopping I N Maracas Cantina & Grill / Rancho Mirage Santa Rosa Restaurant I N Maracas Cantina & Grill / Palms Springs Palm Restaurant N The Slice N.Y. Pizzeria Ristorante Palm Restaurant I payment Blue Wall Productions (2nd of 3 payments) Palm Film Production Service I payment Kitchen Kitchen (2nd of 2 payments) Palm Shopping/Specialty I N Cooking with Class Palm Convention Services/Team Building/Activities N The Desert Online Palm Valley Resources/Guides N California Bank&Trust Palm Business& Professional Services/Financial N Briar Rose Winery Palm Dining/Shopping- Winery N Gothic Grounds Management Palm Business & Professional Services/Building Industry I N Mission Springs Water District Non -Profit Valley Resources/Utilities I N The Nest Palm Restaurant I N Minuteman Press Palm Business & Professional/Graphic Design -Print I N Black Belt Golf Company Palm Golf School/Services N Rita Pesmdor/ State Farm Insurance Palm Business &Professional/insurance I payment Amid Italian Trattoria (3rd of 3 payments) Santa Rosa Restaurant I N Desert Business Association Non-Profit/Assn Vallev Service&Resource - Association I payment La Brasserie Bistro & Bar (3rd of 3 payments) Santa Rosa Restaurant I payment Palm Springs Errands and More (2nd of 3 payments) Palm Valley Service/Concierge k Renewal Partners: I R Desert Cow Computers Palm Business & Professional Services R La Quinta Country Club Palm Convention Services/Catering I payment Scoot Palm Springs @ Ace Hotel (2nd of 3 payments) Santa Rosa Attraction/Adventure Tours I payment Elvis Honeymoon Hideaway (2nd of 3payments) Santa Rosa Attraction/Tour I R The Annenberg Retreat at Sunnylands Palm Art & Culture/Museum I R Lord Fletcher Santa Rosa Restaurant I R Desert Hot Springs Hoteliers Association Non -Profit/ Assn Hotelier Association R Modernism Week Santa Rosa Special Event R DesertTown Hall - Indian Wells Non -Profit Attraction/Special Events I R La Quinta Vacations (2nd & 3rd payments of 3) Santa Rosa Accommodations/Vacation Rentals R Coachella Valley Motorcycle Training Palm Attractions/Adventure- Motorcycle Service I R UC Riverside - Palm Desert Palm Val Sery & Res / College 10 Cancelled Partners: Fixtures Cancelled Santa Rosa Palm Greens Cafd Cancelled Santa Rosa Austerer-Williams Fine Art Out of Business Santa Rosa Fault -Line, LLC Out of Business San Jacinto Josie's Heart Cancelled Santa Rosa Neighbor's Newspaper Out of Business Santa Rosa Twin Palms Polo Cancelled Santa Rosa Luxury Leasing Vacation Rentals Cancelled Santa Rosa Cache Fiore Did not renew Santa Rosa August Partnership Revenues Total: $13,039.16 PUBLIC MEETING: 1.A. UPDATE FROM THE PALM SPRINGS DESERT RESORT COMMUNITIES CONVENTION AND VISITORS AUTHORITY: RECOMMENDATION: 1) Accept public comments; and 2) Receive and file update. Item No. 1 .A.