HomeMy WebLinkAbout10/17/2012 - STAFF REPORTS - 2.S. Summary Description of Measure J Commission Recommended
Street and Capital Improvements for Fiscal Year 2012-2013
Street Improvements - $3,000,000:
Street improvements are generally performed three ways based upon the severity of the
deterioration within the roadway: slurry seal, overlay, and reconstruction. Staff
provided the Measure J Commission lists of the highest priority street improvement
projects at an estimated total cost of approximately $3.3 million. Each list has a
combination of all three types of repair to take geographic consideration into account in
order to maximize the efficiencies of the project, and to spread out the repair work
amongst the three levels of deterioration to have repairs strategically span the strata of
situations. It is hoped that bidding efficiencies will bring the final cost down to the
recommended budget level of$3 million.
Other Capital Proiects:
Pavilion Kitchen Equipment Replacement - $14,000:
The commercial appliances in the Pavilion are in need of replacement. With the
exception of the ice machine, replaced this year, all other appliances are the original
equipment installed in the 1970's and is not adequate to meet the needs of our clients
who rent the facility for various special events throughout the year.
Desert Highland Light Poles / Fixture Replacement - $80,000:
The ball field at Desert Highland Park is missing three light poles. Currently, the existing
light poles do not provide sufficient lighting to allow for night games to be played.
Repair Swim Center Deck - $161,000:
The Swim Center deck has become a potential safety hazard due to "chipping" and
"cracking" in various areas around the pool, especially on the south side. Staff has
been "patching"areas, but some problems are becoming too large for adequate
maintenance.
Ruth Hardy Park Security Path Lighting - $50,000:
Currently, there is minimal night lighting in the park, except for the tennis courts and
basketball courts. This request will provide for "path lighting" in walk way areas. It
appears that at one time there were lights throughout the park as there are pedestals
with poles, but no light fixtures. Prior to any light fixture installation, the appropriate
lighting specialists will be consulted to provide an optimal plan for Council's approval.
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Desert Highland Small Parking Lot Repairs - $40,000:
Staff submitted a grant application for CDBG funding to repair the parking lots at Desert
Highland and was awarded $98,635. However, the total cost to repair the lots is
$138,146. Therefore, an additional $40,000 is required to complete this project. These
lots have deteriorated to the point that they are mostly gravel.
Dog Park Improvements - $10,000:
The Dog Park is heavily used and endures a significant amount of wear and tear year-
round; morning, afternoon, and evening. This year, repairs occurred with the fencing, a
water spigot, and turf over-seeding. In addition a "temporary dog park' for the 6-7 week
reseeding period will be created when the park behind City Hall must be closed.
Sidewalk Replacement in Parks Citywide - $80,000:
Sidewalks in city parks are in need of repair. Some are broken/cracked, trap water, and
may become safety/trip hazards.
Demuth Park— Softball Field Wiring Replacement - $40,000:
This wiring project will re-wire ballpark lighting for fields 1-4. The existing wiring is
deteriorated and subject to shorting out and replacement is recommended.
Demuth Community Center— Gymnasium Floor Repairs - $40,000:
The gymnasium floor at Demuth Community Center is failing due to excessive use and
age — "cracking" and "peeling" in sections of the floor. Also, it may become a safety
hazard impacting programs held in the gym such as youth and adult basketball and off-
track camps.
Sunrise Park Water Valve Replacement - $50,000:
When the water plumbing was originally installed, it was done in a manner where water
for the entire complex must be shut off in order to perform a repair. The replacement of
these valves will remedy the situation allowing uninterrupted water use in the rest of the
complex while repairs take place in a specific building or field irrigation line.
Demuth and Ruth Hardy Parks — Parking Lot Repairs - $165,000:
The parking lots at Demuth Park and Ruth Hardy Park are in need of repair due to large
cracks throughout the lots. A combination of overlay and slurry seal will be utilized for
the repairs.
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Stadium Fencing Repairs -$20,000:
The fencing at the Palm Springs stadium is in significant need of repair. It is damaged
in the outfield and outside behind home plate. Not only has the fence become unsightly,
staff is concerned that in some portions it may become a safety hazard.
Replace 20 Trees — Palm Canyon, Indian Canyon, and Sunrise Park - $125,000:
This is for the replacement of palm trees that were not damaged by wind storms and
covered by insurance, but were over the years victims of insect, wind, vehicle damage,
age and decay.
Village Green — Electric Meter Panel Replacement - $25,000:
The electrical panels are extremely old, barely operational and continually require
repairs. Moreover, replacements parts for these existing meter panels are no longer
available.
Downtown / Uptown Crosswalks -$150,000:
With increased retail and restaurants in the Uptown Historic Design District area of
North Palm Canyon, crosswalks will provide additional convenience and safety for
pedestrians who are crossing the street. Two are planned to be installed and the
existing crosswalk improved.
Light Poles — Raise Footings — Citywide -$150,000:
The City has 35 light poles in various parking lots which are extremely vulnerable to
damage from vehicle collisions. Raised cement footings protect these lights/poles
which can cost between $8,000 - $10,000 to replace and require significant order time
to reinstall.
Traffic Signal Installation — Sunrise at Ralph's Center Drive - $300,000:
A new traffic signal would enhance safety for pedestrians and vehicular traffic at this
busy entrance to the Ralph's Shopping Center on Sunrise. This project might possibly
be funded by County Measure A funds— in which case Measure J funds would be
returned to the unallocated capital projects account.
Lighting — Replace Uptown Underground Electrical — Phase One -$100,000:
Old and failing, the current electrical system on Palm Canyon from the downtown to
uptown needs to be replaced as it cannot take any additional electrical loads. Work in
the Historic Uptown Design District would be completed here, in Phase One.
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CITY COUNCIL STAFF REPORT
DATE: October 17, 2012 CONSENT CALENDAR
SUBJECT: INITIAL RECOMMENDATIONS FROM THE MEASURE J OVERSIGHT
COMMISSION FISCAL YEAR 2012-13
FROM: David H. Ready, City Manager
BY: Department of Finance and Treasury
SUMMARY
The City Council established a Measure J Oversight Commission to, amongst other
responsibilities; make recommendations to the City Council regarding programs and
projects proposed to be funded with Measure J funds.
RECOMMENDATION:
1. Receive and file the initial recommendations for Fiscal Year 2012-13 from the
Measure J Oversight Commission.
2. Receive and file the Measure J Oversight Commission Ad Hoc Committee
Reports.
3. Direct staff to agendize the initial Fiscal Year 2012-13 Measure J Oversight
Commission recommendations for further City Council discussion and action.
STAFF ANALYSIS:
The Measure J Commission has held seven commission meetings and numerous
meetings by four ad hoc subcommittees of the Commission to discuss a variety of
issues including: (1) the design of a simple, user friendly application and transparent
process for receiving, evaluating, and scoring applications for projects / programs /
services from the public; (2) the creation of a plan and process for communicating
Measure J information with the public; (3) the establishment of a conceptual structure
for recommending the Measure J Fund budget, projects, timelines, and goals; and (4)
the recommendation of specific project budgets to fund in the current fiscal year.
During the budget process, City Council appropriated and budgeted $4,700,000 under
Measure J Unscheduled Capital Projects. In an effort to move projects forward during
the current fiscal year, the Commission is submitting these initial citywide
recommendations based upon the significant need for additional street improvements
ITEM NO.
City Council Staff Report
October 17, 2012 -- Page 2
Measure J Oversight Commission Progress Report and Recommendations
and other deferred capital projects.
A Summary of the Commission's recommendation for the current fiscal year's allocation
of$4.7 million is as follows:
Commission Recommended Project Expenses:
- Street Improvements $3,000,000
- Capital Projects — Previously Deferred
Pavilion Kitchen Equipment Replacement $14,000
Desert Highland Light Poles / Fixtures Replacement 79,000
Repair/Replace Swim Center Deck 161,000
Ruth Hardy Park Security Lighting 50,000
Desert Highland Small Parking Lot Repairs 39,000
Dog Park Improvements 10,000
Sidewalk Replacement in Parks Citywide 80,000
Demuth - Aluminum Wiring Replacement 40,000
Demuth - Gymnasium Floor Repairs 40,000
Sunrise Park Water Valve Replacement 50,000
Demuth, Ruth Hardy, Desert Highland Parking Lot Repair 165,000
Stadium Fencing Repairs 20,000
Replace 20 Trees - Palm Cyn, Indian Cyn, Sunrise Park 125,000
Village Green - Electric Meter Panel Replacement 25,000
Downtown/Uptown Crosswalks 150,000
Light Poles (30) - Raise Footings - Citywide 150,000
Traffic Signal Installation - Sunrise @ Ralph's Center Dr. 300,000
Lighting - Replace Palm Canyon Underground Electrical 100,000
1,598,000
- Commission Communications (meetings, website, ads, etc.) 20,000
Total Commission Recommended Expenses $4,618,000
For next fiscal year (2013-2014), the Commission will proceed with the envisioned
formal process for allocating available Measure J funds which includes, seeking input
from the public, and a public application process for a portion of the funding (a draft
application is attached). Project ideas will be due to the Commission by mid-February
with recommendations forwarded to the City Council as part of the City's budget
process in the spring of 2013.
2
City Council Staff Report
October 17, 2012--Page 3
Measure J Oversight Commission Progress Report and Recommendations
Additionally, attached are reports from the four Measure J Oversight Commission Ad
Hoc Committees: a) Communications; b) Goals, Process, Timeline and Budget; c)
Public Works and Capital Improvements; d) Application and Metrics.
FISCAL IMPACT:
Expenditures will not exceed the budgeted amount of $4.7 million dollars. Each project
will be returned to the City Council for approval of a specific contract and funding
authority. As Measure J revenues are received by the City throughout the fiscal year,
staff may return to the City Council if additional funds are available for appropriation into
the "unscheduled capital improvement' line item - as recommended by the Commission.
Geoffrey S. Riehl, Director of Finance David H. Ready, ager
Attachments:
Draft Project Idea Application and Evaluation Criteria
Reports from Measure J Oversight Ad Hoc Committees
Project Description List (will be provided as additional materials)
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MEASURE J OVERSIGHT COMMISSION
CITY OF PALM SPRINGS, CALIFORNIA
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REPORT FROM AD HOC COMMITTEE ON
PUBLIC WORKS & CAPITAL IMPROVEMENTS
MEASURE J OVERSIGHT COMMISSION
Ad Hoc Committee on Public Works & Capital Improvements
DATE: October 3, 2012
FROM: Measure J -Ad Hoc Committee on Public Works& Capital Improvements
(Commissioners Dada, Marshall,Vogel &Watts)
SUBJECT: Recommendation on Measure 1 Funding of Deferred Street Repairs& Capital Projects
SPECIFIC REQUEST OR RECOMMENDATION:
As approved by the Measure J Oversight Commission on September 20,2012,it is recommended that the
Palm Springs City Council approve budget allocations of$3 million forStreet Improvements and$1.6 million
for Deferred Capital Projects from anticipated Fiscal Year 2012-13 Measure J revenues.
JUSTIFICATION OR INFORMATION:
BACKGROUND INFORMATION
City staffs initial estimate of annual Measure sales tax revenues is$8 million. The annual required debt
service for previously issued Measure J bonds for the first phase of the Downtown Revitalization Plan is
approximately$3.2 million. In addition,approximately$112,000 is needed for annual operating expenses
for the Downtown Parking Structure.
Therefore,it's anticipated that approximately$4.7 million in first year revenues are available for funding
Measure J projects in Fiscal Year 2012-13(July 1,2012 to June 30,2013). Based on the April 1,2012 start
date for the Measure 1 sales tax, there is an additional "cushion" of approximately$2 million from the
preceding three months' sales tax collections (April through June 2012).
Meeting materials distributed to the Commission for its July 19, 2012 meeting included City staff budget
information for long-neglected street repairs and deferred capital projects in the City of Palm Springs.
Following initial discussions at multiple meetings by both the Commission and Ad Hoc Committee on this
topic(including one Ad Hoc Committee meeting with City staff),the City Manager subsequently distributed
to the Committee a more comprehensive list of all currently identified deferred street repairs and capital
projects from which the initial budget information was drawn. The additional materials were shared with
the entire Commission as part of the meeting materials for its September 20, 2012 meeting.
Based on the entirety of this information,it became apparent that the total dollar amount of City deferred
street improvements and other capital projects total nearly $100 million, split almost equally between
these two categories. The current estimate of funds available in the City's regular annual budget for these
types of projects(without utilizing Measure J funds)is only about$800,000 each year for the foreseeable
future.
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DATE:October 3,2012 Page 2 of 3
Measure J—Ad Hoc Committee on Public Works&Capital Improvements
JUSTIFICATION OR INFORMATION CONTINUED:
The Commission discussed at length that the timeline needed to design,adopt and implement an effective
process to solicit and evaluate ideas from the broader community for Measure J projects will most likely
extend well into 2013. Therefore,there is a unique opportunity to initially focus on deferred street repairs
and capital projects utilizing Fiscal Year 2012-13 revenues, under the assumption that future community-
recommended projects can rely primarily upon Fiscal Year 2013-14 revenues for the first cycle of Measure J
funding.
Given the technical expertise required in the field of public works,the Ad Hoc Committee and Commission
opted to rely significantly on staffs prior research and input in these two project areas. In arriving at the
final lists of recommended projects, however, major emphasis was placed on those projects with broad
impact on the entire Palm Springs community(i.e.street repairs)and those capital projects that appeared
to be most cost-effective in addressing public safety concerns and improvements to Citywide parks and
recreational facilities.
RECOMMENDATION
At its meeting on September 20, 2012, the Commission voted to adopt the Ad Hoc Committee's
recommendation to the City Council for funding$3 million in street repairs and $1.6 million in deferred
capital projects from Measure J Fiscal Year 2012-13 sales tax revenues.
FY 2012-13 STREET UPGRADES
a. Street Reconstruction (467,150 sq.ft. of pavement) $ 1,400,000
b. Street Overlays(1,116,787 sq.ft. of pavement) 1,400,000
C. Street Slurry Seals (1,923,482 sq.ft. of pavement) 500,000
$ 3,300,000
Less Assumed Efficiency Offset for Bidding Larger Project <300,000>
Total $ 3,000,000
FY 2012-13 DEFERRED CAPITAL PROJECTS
a. Public Parks, Recreation &Community Amenities $ 875,000 (rounded)
b. Traffic& Community Infrastructure 725,000
Total Deferred Capital Projects for Fiscal Year 2012-13 $1,600,000
TOTAL
The additional assumed annual cost of approximately$112,000 forannual operation and maintenance of
the Downtown Parking Structure results in full allocation of the anticipated$4.7 million in available funds
for Fiscal Year2012-13 excludin the previously discussed$2 million"cushion"for April throughJune 2012
receipts).
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DATE:October 3,2012 Page 3 of 3
Measure J—Ad Hoc Committee on Public Works&Capital Improvements
JUSTIFICATION OR INFORMATION CONTINUED:
JUSTIFICATION FOR RECOMMENDATION:
1) During the informational campaign on Measure J, street improvements and deferred capital
projects were highlighted as a primary target for the future use of Measure J funds and they
address a wide variety of community concerns. Focusing initial Measure J funding from Fiscal Year
2012-13 on these two areas will quickly address a wide cross-section of community interests(i.e.
streets, parks& recreation,community amenities/beautification, and public safety).
2) By their very nature,street improvement projects cover a wide geographic dispersion across the
City and will positively impact large numbers of residents,visitors and local businesses on a daily
basis.
3) In light of the fact that collection of the additional 1%sales tax began over six months ago(in April
2012),the City should avail itself of the prior research and analysis used in compiling the lists of
suggested street improvements and deferred capital projects to accelerate the implementation of
much-needed community improvements.
4) Action by the City Council on this recommendation at this time would pave the way (no pun
intended) to begin bidding and scheduling approved projects in the immediate future. This
schedule could be adjusted to avoid any major disruptions to roadways during the height of tourist
season.
5) With this set of projects under way, the Commission can both widely promote the start of
significant Measure J improvements for the community,and also focus its attention on community
outreach to solicit and then evaluate other, as yet unidentified, projects to be funded from the
second full year of tax collections (i.e. Fiscal Year 2013/14 which begins July 1, 2013).
In summary,the recommended projects will make a highly visible impactto both commercial corridors and
neighborhoods in a timely fashion throughout the City, as well as address public safety needs and
residents'enjoyable use of Citywide public parks and recreational facilities.
ATTACHMENTS:
- Ad Hoc Committee's Recommendation for Deferred City Capital Projects&Street Repairs(2 pages)
- $3.3 Million Recommended Street Improvements List drawn from Original 31-Page List(4 pages)
(Note:$3.3 million reduced to$3 million through assumed competitive bidding process)
- Color-Coded Map of Recommended Street Improvements to Show Citywide Dispersion of Repairs
- $7.3 Million Staff-Prioritized Citywide Deferred Capital Projects(1 page)
- $49.3 Million Full Listing of 2012-13 Unfunded Capital Projects (3 pages)
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RECOMMENDATIONS FOR DEFERRED CITY CAPITAL PROJECTS&STREET REPAIRS
Public Parks. Recreation &Community Amenities Estimated Estimated 2012-2013
Completion Cost Recommendation Deferred
1) Pavilion Kitchen Equipment 2 months $14,000 $14,000 -
Unserviceable-no availability of parts. Ovens/ranges unsafe.
2) Replace Light Poles/Fixtures 2.5 months 79,258 79,258 -
Safety-Desert Highland Park ball field missing lights/insufficient for night games.
3) Repair Swim Center Deck 3 months 160,887 160,887 -
Trip/safety hazard, re-bar through concrete. High visibility project.
4) Security Lighting for Ruth Hardy Park 3 months 50,000 50,000 -
Night lighting currently exists only at tennis and basketball courts.
5) Desert Highland Small Parking Lot 3 months 39,511 39,511 -
Deteriorated to almost gravel-presents ADA issues and safety hazard.
6) Dog Park Improvements 3 months 10,000 10,000 -
Fix drainage problems and repair fence damage.
7) Sidewalk Replacement in Parks Citywide 6 months 80,000 80,000 -
Current condition-broken, cracked, traps water, potential trip hazard.
8) Demuth Park-Aluminum Wiring Replacement 6 months 40,000 40,000 -
Fields 1 through 4, all existing wiring has deteriorated.
9) Demuth Community Center Gymnasium Floor 6 months 40,000 40,000 -
Floor has failed from usage& age-potentially hazardous condition.
10) Sunrise Park Water Valves 8 months 50,000 50,000 -
Replace/isolate cold water valves to avoid all being shut off during servicing.
11) Parking Lot Repairs-City Parks 9 months 165,000 165,000 -
DeMuth, Ruth Hardy, Desert Highland Parks:overlay&slurry seal.
12) Stadium Fencing 18 months 20,000 20,000 -
Domaged fences need repair.
13) Tree Replacement-Palm Canyon, Indian Canyon, Sunrise Park 1 year 125,000 125,000 -
Replace 20 palm trees damaged by vehicles, insects, wind and/or age.
14) Pool-Service Driveway 3 months 16,000 - $16,000
Enhance service-not critical.
15) A/C-JOJDHUC Gymnasium 6 months 175,000 175,000
Antiquated swamp cooling inadequate for Cooling Center/programs/events.
16) Fence Repairs-Water Turtle/PS Baseball Stadium(covered by item 12) - - -
Sub-Total $1,064,656 $873,656 $191,000
Go
Traffic&Community Infrastructure Estimated Estimated 2012-2013
Completion Cost Recommendation Deferred
1) Village Green—Electric Meter Panel Replacement 5 months $25,000 $25,000 -
Barely operative, existing panels.
2) Downtown/Uptown Crosswalks(goes with$40k funded by Measure A) 6 months 150,000 150,000 -
Correct vehicle and pedestrian safety issues.
3) Light Poles—Raised Footings—Citywide 6 months 150,000 150,000 -
Estimated 35 lights—cost equal to replacing 5 damaged non-protected lights.
4) Traffic Signal Installation—Sunrise @ Ralph's Center Drive 9 months 300,000 300,000 -
Enhanced safety for pedestrians& vehicular traffic.
5) Lighting—Replace Underground Electrical Downtown(Palm Canyon) 4 years 100,000 100,000 -
Old/failing—cannot take any add'I electrical loads(4 yr. total of$400,000).
6) Pavement Condition Survey—Citywide 3 months 250,000 - $250,000
Required to update 5 yr. old survey—not seen critical in year one.
7) Lighting—Light Removal—District#1 8 months 300,000 300,000
Remove disabled lights—initiated by neighborhood for dark sky.
8) Traffic Calming—Speed Reduction 9 months 50,000 50,000
Response to neighborhood requests citywide—no approved projects.
9) Levee Construction—Tahquitz Creek Levee 1 year 350,000 350,000
Tahquitz Creek—W. of Gene Autry—FEMA will not certify for flood protection.
10) Parking Lot Construction—City Hall 1,000,000 - 1,000,000
All lots require reconstruction—efficiency of scale for cost savings.
Sub-Total $2,675,000 $725,000 $1,950,000
Public Safety Facilities
1) Police Department Rear Parking Lot 1.5 months $60,000 - $60,000
27 yr. old lot needs expansion, repair, and covered spaces.
2) Fire Station 5 Replacement—Phase I (Planning,etc.) 16 months 550,000 - 550,000
FS#5 closure creates longer response times, new site covers multiple response districts.
3) Fire Station 5 Replacement—Phase II (Implementation) 11 months 2,950,000 - 2,950,000
Sub-Total $3,560,000 - $3,560,000
Total for Deferred/Recommended Capital Projects $7,299,656 $1,598,656 $5,701,000
Street Projects(Reduced amount of$3 million reflects savings by efficient scheduling) 3,300,000 3,000,000
Downtown Parking Structure—ANNUAL operation and maintenance 112,000 112,000
GRAND TOTAL $10,711,656 $4,710,656 $5,701,000
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CAMINO PAROCELA 2444085 CANON DRIVE EL CIELO ROAD 241 34 8,194.00 $qFt 51
AMADO ROAD 1444090 1NDIAN CANYON DRIVE CALLE ENCK.IA 483 61 29,463.00 SgFt• S2
EAST PALM CANYON DR-N FRONTAGE RD 2444170 ANDEE DRIVE 294'W.OFANDEE ORNE 294 30 8,820.00 Sqft 52
CAMINO NORTE 1044235 STEVENS ROAD VIA MOYTE VISTA 782 20 16,362AO SgFt 53
CAMIND CENTRO 1044295 CAMINO SUR VIA LAS PALMAS '567 30 17,010.00 SgFt 53
CAMINO CENTRO 1044WS N VIA LAS PALMAS VEREDANORTE 270 24 6,480.00 SgFt 53
CAMINO CENTRO 1044310 VEREDA NORTE . CAMINO NORTE 270 26 7,020.00 SgFt 53
CALLE ENCIUA U0110 ALFJO ROAD AMADO ROAD L255.Oo 32 46,548.00 SgFt - 53
CACTUS DRIVE 2344250 MANZAMTAAVENUE W END 665 25 29,170.00 SgFt 54
CAMINO MONTE VISTA 1044035 PALM CANYON DRIVE INIDIAN CANYON DRIVE 295 46 13,570.00 SgFt 55
CERESROAD 104411S HIGHROAD ROSEAVENUE 340. 33 11,220.00 SgFt 55
VIAVADERA IW215 ROSE AVENUE WEND 470 32 35,040.00 SgFt ' 55
CAMINO MIRASOL 1044290 VIA LAS PALMAS CAMBW SUR 807 31 27,720AO.SgFt 55
MISSION ROAD 10"SIS5 CAMINO AIR VIA LOLA 273 32 8,396.06 SgPt 55
HERMOSA PLACE 2044415 MISSION ROAD N PALM CANYON DRIVE 1,415.00 22 34,28L00 SgFt SS
TAMARISK ROAD 12441S5 JUANITA ROAD FARRELLDRIVE 292• 36 10,51240 SgFt 55
PAVILION WAY 1344095 BARISTO ROAD S END, 964 37 35,668.00 SgFt 55
RANCHERO ROAD 1344115 COMPADRE ROAD E END 648 37 26,505.00 SyR 55
CALIEELSEGUNDO 1444090 RAMON ROAD SATURNINOROAD 924 49 45,276.00 SgFt 55 F
MESQUITEAVENUE 22440105 PALM CANYON DRIVE 160'WEST OF S PALM CANYON DRIVE• 160 50 8,000.00 SgFt 55
CAMINO PAROCELA 2344455 GRENFALL ROAD WARM SANDS DRIVE 278 33 9,174.00 SgFt 55
AVENIDA PALMERA 2344610-VIASOLEDAD- S PALM CANYON DRIVE 432 35 12,609.00 SgPt 55 .
IADERA CIRCLE 1044200 VIA LAS PAtMFS- N END 129 33 6,426.00 SgFt 57
VIASOL 1044Z70 WAWONA ROAD- VIA NORTE 983 32 31,45640 SgFt 57
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INDIAN CANYON Ol2NE 104404S ALEID ROAD GRANVIA VALMONTE S42 58 30".00 SIR 60
SATURMONO ROAD 1344305 AMADO ROAD DESERT PALMS 638 35 22,069.00 SgFt 60
AMADO ROAD 144406E AVENIDA CABALLEROS SW E.AVENIDA CABALLM05 6W 46 27,600.00 SgFt 60
CALLEENOUA 1494120 TAHQUITZCANYON WAY ARENAS ROAD 620 60 37,200.0E-SgFt W
ARENAS ROAD 1444210 HI:RMOSAORNE 5W EAST OF HERMOSA DRIVE 540 60 32,40D.W SgFt 60
ARENAS ROAD 1444255 GSV W OFAVECABALI.EROS HERMOSADRIVE 650 30 19,SWM SgFt 60
W.3/21NMAN CANYON bRIVE IS9404519TH AVENUE NORTHCITYUMITS WO-00 20 57AODM SgFt 60
GARNET AVENUE 223400E INDIAN CANYON DRIVE 2W W OF INDIAN CANYON DRIVE 200 64 12,80D,00-SgR 60
CKLE DE MARIA 2344310 DEEP WELL ROAD MESQUITEAVENUE 2,826A0 25 45,650A0 ft 60._
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2344620 VJASAUDA EEND 40S 33 139SM-SgFt 60
SENORA ROAD 2444095 ELCIELOROAD FARRELL DRIVE 2,595.W 36 93,42D.W SgFt 60
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EQUOIAVERLY DRIVE 2444210 ALTA LOMA DRIVE SENORAROAD 661 36 24,516JJ0`SgFt 60
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VISTA 264414E YOSEMITE DRIVE ALHAMBRA DRIVE 479 36 16,848.W,:SgPt 60
STEV74SOAS S3WVJESTOFEASTCITYLIMITS EAST CITY LIMITS 330 65 21,450.00Sgft 61
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CERRITOS DRIVE 1244175 TACHEVAH DRIVE SANDLEWOOD DRIVE 1,813.W 19 34A47.W SqR 61
CAHUIUA ROAD ISM70 SARISTO ROAD RAMON ROAD 1.,273.00 22 M006.00 SgFt 61
BARISTO ROAD IS44075 INMAN CANYON DRIVE SELARDO ROAD 675 54 36,450.00 SgFt 61
SARISTO ROAD IS44080 BEIARDO ROAD CANURIA ROAD 322 39 ,12,658.W Sqf! 61
VIASALODA 234427550NORA ROAD E PALM CANYON DRIVE 1,275.00 36 46,350.005gFt 61
VISTA ORO 2344530 CAMINO PAROCEIA SUNNY DUNES ROAD 623 32 19,936.W SIFt 61
INDIAN TRAIL 234455E CAMINO REAL - SONORAROAD 1,061.00 33 28,305.01)S4Ft 61
AVENIDA ORTEGA 2344640 VIA ENTRADA VIA SAUDA 263 33 8,679.0DSgFt 61
SOUTH PALM CANYON DRIVE 2344662 MORON40 ROAD EAST PALM CANYON DRIVE 2,O60.00 60 123,60000$qFt 61
ROCK CIRCLE 244050 ALEXANDER WAY N END 144 33 6,867.W SqR 62
TRAIL CIRCLE 244055 ALE%AMIERWAY MEND 244 33 6,867.W R 62
WNACIRQE 244115 AURORA DRIVE WEND 164 32 7,629.00SIFt 62
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GEORGE DRIVE 244200 VIA ESCUEIA MEND 407 32 15,129.00 SqR 62 -'
RROBERTOERNE DRIVE 2M=WA ESCUELA KENO 406 32 15,012.W_SgFt 62
24422E VIA ESCUELA MEND 40A 32 ISIM.W SIR 62 ..
7ANJERO ROAD 344090 SAN CARLOS ROAD VORBA ROAD 297 27 8A19.00 SqR 62
LAPUERTADELSOL 944130 SANTACATAUNA SAN CARLOS ROAD 431 20 620.00 SqR 62
VIA OUVERA 8+
344255 INDIAN CANYON ERNE 42V W INDIAN CANYON DRIVE 421 36 15,256AD SqR 62
CABRILLO ROAD 34436E CARDILLO AVENUE JUNIPERO AVENUE 294 19 5,586.W SgFt 62 j
RACQUET CLUB ROAR 34445E PALM CANYON DRIVE JUNIPEROAVENUE 316 47 14,SS3.005gFt 62
VJA VADERA 1044210 ABRIGO ROAD ROSEAVENUE 250 32 8,000.00 SgFt 62
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WHITEWATER CLUB DRIVE 144160 VIA ESCUELA VISTACHINO 1,271.00 32 4002A0 SqPt 80
VENETUAROAD 144180 VIMINAL ROAD VOLTURNO ROAD
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WESTACACIAROAD 144SIS MAGNOUAROAO VIA ESCUELA 620 24 14,WD.00:SgFt 80
WEST WEST ACACIA ROAD 144320 VIA ESCUELA ROCHELLE ROAD 995 24 29,UO.00' k
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VIANE OCIOCOLA ROAD 144360 DEBORAH ROAD VIA ESCUELA 625 24 15 OD,OOD, -Sqk gp
VIAESCUEIA 144435 VISTA CHINO SUNRISE WAY 598 37 n,126.06 SgFt 80
VIAES144440 SUNRISE WAY • FARRELLORNE _ 2,609.00 32 93,488.00.SgPt 80
ANDRE SHtELA 144445 FARRELL DRIVE 730'E OF WHITEWATER 2,633,00 32 84,756.00 SgFt 80
ANDREAS HILLS DRIVE 154010 REDFORD DRIVE BOGERTTRAIL 1,950.00 40 87,322.00 SgFt gp .
ANOREAS HILLS DRIVE 154050 REDFORD DRIVE BOGERT TRAIL
LOSFEUCESROAO 344140 YORBA ROAD NEND 1,100.00 40 44,362.00.SgPt 80 ,.
421 32 13,472.00'SgFt 80
VIA LIVORNO 344275 VISTA DRIVE PALERMO DRIVE 522 23 12,006.004cIk gp
LEONARD ROAD 344315 VIA OUVERA
SEND 527 21 11,067.00 SgFt 80
GIRASOL COURT 344390 GIRASOLAVENUE WEND 236 28 8,334.00',YgFt 80
VIELO DRIVE
3444SO PANORAMA ROAD W END 970 18 17,460.00 SgFt 80
60040 GENE AUTRY TRAIL EXECUTIVE DRIVE
BIRDCENTERLANE 745]DO TACHEVAH DRIVE 330 36 11,BBD.OD SgFt 80
REGAL DRIVE N END 899 48 43.104,OD"SpFt 80
REMIND DRIVE
1O44120 ROSEAVENUE VIA MONTE VISTA 1,119.OD 32 35,776AD-SgFt 8O
70MOO N VIA LAS PALMAS SVIALASPALMAS
CAMINODELCORTO U94M VERADASUR 621 25 6,696,00 SgFt 80
MERRO PLACE 1044425 MI551ON ROAD ROAD 62i 31 19235.00 Sqk 80
1ULIAN ROAD 1344140 1VANITAROAD FARRELL DRIVE 22442 25 6 22OLOO SgFt 86 "DESERT PALMS DRIVE '13"M SATURMINO DRIVE SUNRISE WAY 406 36 14,630.00,Sgk 80
AVENIDA CABALLEROS 1444040 RAMON ROAD TAHQUITZ CANYON WAY 21565M 60 147,600 OY'SgFt 80 ,
AMADO ROAD 1444056 CALLE ENCIUA . CALLEELSEGLMDO 575 fiO 34,500.00 Sqk 80
ANDREAS ROAD 2444180 1NDIAN CANYON DRIVE CALLE ENCILLA 490 48 2S,46LO6:SgFt 80
ANDREAS ROAD 1444185 CALLE ENCRIA CALLE ELSEGUNDO 512 60 30,720.OWSOt 80
ANOREASROAD 144419D CALLE ELSEGUNDO CALLE ALVARADO 705 23 16,215.00 SgFt 80
19TH AVENUE IM4001 SDD'WESTOF INDIAN AVENUE WESTEND 2,073.00• 30 62,190.00 SgFt 80
SANTA ROSA DRIVE 1544140 MONTE VISTA DRIVE PATENCfOROAD 44& 24 11,420.00 Sqk 80
CROSSLEY ROAD 2045005 347H AVENUE DINAH SHORE DRIVE 2,77S.OD 52 154,892.00 SgFt 80
RAMON ROAD 204510D GENE AUTRY ROAD , SAN LUIS REY DRIVE 2,277.00 80 101,06.00 SgFt 80
RUSH STREET 204SI20 34TH AVENUE 625'N OF 34TH AVENUE
MESQUITTEAVENUE 22440D1 PARK VIEW LANE WEST END 64S 36 22S72ADSgk 80',
6 28 18,060.OD Sqk 80
CERRITOS ROAD 2444110 MESQUITE AVENUE E PALM CANYON DRIVE 2,554.00 37 94,860.00 SgFt 80
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MESQUrFEAVENUE 1,343.00 36 49,428.00 SgFt 80
BARONA ROAD 2SW10340'SOF E PALM CANYON DRIVE MORONG07RAIL 970 30 29,100.00:SgFt 8p
BARONA ROAD 25440201ACARANDA ROAD SEND 930 31 25,73QOO-SgPt 80
CONCHO ARABY CIRCLE 25440301ACARANDAROAO NEND 166 33 7,956.00.SgFt' 80
2544040 ARABY DRIVE EEND 405 32 15,516-00-SgFt 80
WEST PALM CANYON DRIVE 26442SO S PALM CANYON DRIVE E PALM CANYON DRIVE 524 36 32,436.00.Sgft 80
AQUANETTA DRIVE 2644335 TWIN PALMS DRIVE LAJOLLA ROAD 695 25 16,666,00.-SQFt 80
VaM'UIUA 2644MO LAJOLLA ROAD TWINPALMSORIVE-
RIDGE ROAD 2744050 ELCAMMOWAY 490 36 14,114AO.SQFt g0
CAMINO MONTE WEND' 1,033.00 22 23,625.00.SgFt 80
2744110 N END ' S END 590 19 10,070.06:5gR 80
MARGUERITE STREET 294502534TH AVENUE MARTHASTREET 1,2$O.OD 32 39,74200.SgFt 80
LAWRENCE STREET 2945035 MARTHASTREET 34TH AVENUE 1,280.OD 32 39,742.0 .SgFt' 80
CHEROR'.EE WAY
8080'LINK LANE 2945M BRENTWOOD DRIVE CHERRY HILLS DRIVE 2,280.00 32 70,102.0P:SgFt 80
304SO45 E PALM CANYON DRIVE MATTHEW DRIVE •• 930 46 41,427.00`SgFt 80'
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MEASURE J OVERSIGHT COMMISSION
CITY OF PALM SPRINGS, CALIFORNIA
F TALM 3p
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REPORT FROM AD HOC COMMITTEE ON
GOALS, PROCESS, TIMELINE & BUDGET
L6
MEASURE J COMMISSION
September 20,2012
TO: MEASURE J COMMISSIONERS
FROM: Ad Hoc Committee on Goals,Process,Timeline and Budget
(Commissioners Marshall,Towner,and Vogel and Williams)
BUDGET:
The budget categorization of projects that it expects to consider for recommendation for funding from the
Measure J Funds will be defined into two broad categories as follows:
1) NEIGHBORHOOD GROUPS, BUSINESS ENTITIES,ORGANIZATIONS AND INDIVIDUALS
2) CITY PROJECTS—STREETS AND CAPITAL PROJECTS
In addition the committee has determined that it is advisable to put aside a yet unspecified amount of money to
be identified as
3) CONTINGENCY/RESERVE. These funds would be used for unforeseen/ emergency expenses and/or
unexpected projects or that might arise during the yearly budget period.
PROCESS:
Process I. NEIGHBORHOOD GROUPS OR INDIVIDUALS and COMMERCIAL/BUSINESS/ECONOMIC
DEVELOPMENT GROUPS
Immediate Goals(As directed and defined by the Ad Hoc Communications Committee):
A. Finalize plans for communication and outreach to all constituencies.
B. Finalize First Level Application Form including determination of distribution and
deadlines for submission. Set a date for announcement of First Level Finalists.
C. Implement the process of interaction between members of community constituencies
and members of the Measure J Commission.
Ongoing Goals:
A. Refine criteria and methodology for decision making with regard to the projects chosen
as finalists from the First Level Application Form.
B. Development and approval of the Second Level Application Form,as well as the process
for evaluation.
C. Second Level Application Forms will be distributed to finalist of the First Level.
Announce a date by which the Second Level Application Form must be received.
D. Set a date by which Measure J recommendations will be made by the Commission to the
City Council.
Goals,Process,Timeline,and Budget ad hoc committee report 10-17-12 Page 1
Process II. CITY PROJECTS-STREETS AND CAPITAL PROJECTS
The Public Works & Capital Improvements Ad-Hoc Committee has submitted its final
recommendations. This committee recommends that the City Council proceed as soon as
possible with the recommendations by the Public Works Ad Hoc committee of $3 million for
Street Improvements and $1.6 million for Deferred Capital Projects.
Process III. CONTINGENCY/RESERVE
The CONTIGENCY/RESERVE will be at least 15%. This will be funded by funds accumulated for
the "dangling" quarter of April-June 2012 (approximately $2 million) and not considered in the
City's Measure J budget line item, which instead represents funds received from July 2012-June
2013. This committee has identified the need to address the possibility of using Measure 1
funds as a source for hiring support staff.
TIMELINE:
With the Measure J Commission acceptance of the recommendation of the Ad Hoc Committee on Public Works
& Capital Improvements, we are now dealing with one timeline. Beginning the second year funding, the
solicitation, application, review, and decision making will be the timeline focus regarding the Neighborhood
Groups or Individuals,and Commercial/Business/Economic Development Groups:
• February 2013-allowing for the solicitation and communication with the community as well as the filing
of all applications with a deadline for filing of no later than the end of February 2013.
• May 2013 - allowing for a review and decision making period of no less than 90 days in order to make
recommendations to the City Council as no later than the end of May 2013.
GOALS:
The Commission's most important goals in the immediate term are:
• 1) Implement communications and solicitations process with the community and business organizations
that will adequately inform all constituencies.
• 2)Finalize the application and set specific deadlines for submission and review.
• 3)Establish a request process for Contingency/Reserve funds.
4)Address the need for support staff in meeting the demands on the Measure 1 Commission.
CONCLUSION and RECOMMENDATIONS:
The Goals, Process, Timeline, and Budget Ad Hoc Committee supported the following recommendations which
were approved by the Measure J Commission:
• Approval of projects for CITY-STREET and CAPITAL IMPROVEMENT projects presented by the Ad Hoc
Committee on Public Works&Capital Improvements for the first year's budget.
• Establishment of a CONTIGENCY/RESERVE fund utilizing the "dangling" quarter of funds, comprised of
those Measure J funds received in months of April, May,and June of 2012.
Goals,Process,Timeline,and Budget ad hoc committee report 10-17-12 Page 2
18
MEASURE J OVERSIGHT COMMISSION
CITY OF PALM SPRINGS, CALIFORNIA
PALM Sp
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REPORT FROM AD HOC COMMITTEE ON
APPLICATION AND METRICS
19
Measure "J"Ad Hoc Committee for Application and Metrics
Summary Report for City Council
October 1,2012
Members: Leo Cohen,Liz Glass,Christine Hammond,Rob Moon
Goal for the ad hoc committee
Develop a simple,user friendly Measure"J"funding application and transparent process for receiving,
evaluating,and scoring applications received from Palm Springs residents,neighborhood organizations,
other organizations and businesses.
Objectives
1.Develop a simple yet comprehensive two part application for Measure"J"funding requests.
2.Create an application"process".
3.Identify metrics for Part 1 application evaluation and ranking.
4.Create a chart to use as an historical document to record application decisions and recommendations.
Draft history and Commission action
1. The full Commission reviewed most recent draft of application and evaluation at the September 20,
2012 Commission meeting. Recommendations from Commissioners are incorporated in the
attached Application document draft
2. Seven (7) Commissioners attended a special working session for the application review on August
23,2012.Recommendations made by Commissioners attending the meeting were incorporated into
the application. Significant recommendations:
a) Simplify and create an"idea"application as Part 1 of a two part application process.
b) Reduce the Part 1 application to two pages.
c) Ask the applicant to attach a 400 word description of their idea.
d) Part 2 of the application to include the detailed project,financial and organizational information.
e) Separate Evaluation Worksheet from the application itself(CDBG has evaluation combined with
application)and include evaluation factors in the application.
3. The full Commission reviewed a draft application(based on CDBG format)at the August 16,2012
Commission meeting. -Based on Commissionerrecommendations,the application was simplified
and divided into Part 1 and Part 2.
Next steps
1. City Council and City staff comments on the current drafts of the Application and Evaluation forms.
2. Ad Hoc Committee will incorporate suggestions from City Council and City staff into documents for
final Commission review.
3. Ad hoc committee to create and submit a proposed process timeline for full Commission review at
the October 18 meeting.
4. The full Commission will review updated Application Part 1,Evaluation form and proposed process
timeline at October 18 Commission meeting.
5. Submit Application Part 1,Evaluation and proposed process timeline to City Council,preferably by
Nov 7,2012 joint meeting.
6. Develop Part 2 of the application.
7. Develop an evaluation tool for Application Part 2.
8. Create charts for tracking and documenting the application process.
9. Explore putting application status,update and tracking tools on the website.
20
"
r �
• .
PALM SPRINGS MEASURE J
OVERSIGHT COMMISSION
PART I: IDEA/PROJECT APPLICATION FOR
JULY 11 2013 - JUNE 30, 2014
VALM Sp
,A
Palm Springs Tax Dollars
Improving the City Of Palm Springs
za
Measure J Revenue Project Funding: Background
In November 2011, Palm Springs voters approved ballot Measure J, which, effective April 1, 2012 increased
sales tax on retail transactions, sales and use tax rates in the City of Palm Springs from 7.75% to 8.75% for a
period of 25 years. Measure J authorizes that 1% increase be used to help preserve Palm Springs City,
community services and to revitalize the Palm Springs downtown area. This is a tremendous opportunity for
Palm Springs!
The City of Palm Springs and the Commission look forward to receiving your idea/project applications for any
and all small and large projects. Applicants are encouraged to consider "out of the box" creative and
innovative ideas and projects. The Commission will look for ideas and projects that build on the character of
Palm Springs and appeal to residents and visitors of all ages and interests- projects that enhance the quality of
life in our City making it an even better place to live,work and play.
This application is the first part of a two-part process designed by the Commission to meet the objective of
soliciting the most creative and innovative ideas and projects for investing your Measure 1 tax dollars. After
weighing and ranking your ideas/projects and recommendations the Commission will contact those whose
submissions they determine would best benefit the residents and visitors of The City of Palm Springs.
Applicants whose ideas/projects are selected by the Commission will be provided with and asked to complete
a more comprehensive Part 2 application packet.
Applicants should keep in mind that the amount of tax revenues available for Measure J funding is limited and
the Commission fully expects to receive significantly more requests than can be funded.
How to Submit Your Idea/Project Application
Applicants may submit their idea/project application for Measure 1 revenue project funding either online at
www.psmeasurem.com or in hard copy using this Initial Idea/Project Application. This application may also be
downloaded in a "fillable" pdf format from www.psmeasure'.com. Electronic copies completed using the
downloaded pdf format may be e-mailed to
If submitting hard copies please submit one original signed copy and three (3) three-hole punched
photocopies on white 8.5" x 11" paper. If manually completing a hard copy please type or PRINT legibly in
black ink. (Black ink is required to ensure clear photocopies can be made). All hard copy submissions must be
delivered to the Office of the City Clerk located at Palm Springs City Hall, 3200 E. Tahquitz Canyon Way, Palm
Springs,CA 92262.
All submissions, whether online, electronic or hard copy, must be received no later than 3:00 P.M. (local time)
on THURSDAY, XXXXXX, 2012. Idea/project applications received after that time cannot be considered by the
Commission.
The time of the online submission made on the www.psmeasurew.com website, the e-mail date/time stamp of
a soft copy, or the physical receiving time in the Office of the City Clerk will be the governing time for
acceptability of request packages. It is the responsibility of the applicant to ensure any proposal sent through
the mail, or by any other method, is complete and is received by the City Clerk prior to the submission
deadline. Late or incomplete proposals will not be reviewed for funding.
Applicants are encouraged to refer to the www.psmeasurei.com for additional information on what the
Measure J Oversight Commission considers creative and innovative projects, programs or services.
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Measure J Revenue Idea/Project Funding Request
Applicant Information: Check one
❑ Individual ❑ Neighborhood Organization ❑ Other Organization ❑ Business
Individual or Primary Contact Name:
Name of Neighborhood, Business, Other Organization representing (If applicable).
Street Address:
City: State: Zip Code:
Phone: Cell:
Email address: Website (if applicable):
Please provide a short working title to use to identify your proposed civic project or other use of
Measure J Funds. (For example: "Provide an attractive Palm Springs welcome sign on Route 111 at
the South entrance to the City" or 'Provide shade cover for bus stops on Ramon Drive".).
Working Title for Your Proposal Submission:
Please attach to this application in 400 words or less your proposed program or project.
In your description provide sufficient detail that the Measure J Oversight Commission will understand
the basic concept of your proposal. The Commission will consider a number of factors in their
evaluation which may include but will not be limited to whether the proposed project/program or
service:
• Promotes economic development within Palm Springs, including new business, new jobs, and
increased tourism.
• Makes Palm Springs a better place to live, work and play.
• Enhances the beauty, livability and/or physical environment of Palm Springs.
• Has the potential to improve the health and safety of our residents and visitors.
• Provides lasting value to the City of Palm Springs. Ten to twenty years from now will this be
considered a unique and noteworthy addition to our City?
• Benefits the majority of the residents of Palm Springs or a specific and underserved minority or
unique demographic.
• Contributes to the continued revitalization of downtown Palm Springs.
• Leverages Measure J funds through other funding sources such as grants, matching funds,
applied collaborators, etc.
• Has a positive impact on the environment or preserves a section of sensitive land.
Applicant Signature (If for individual, neighborhood organization other organization or business):
Printed name: Date Signed:
Title:
(If submitting as a representative of a neighborhood organization, other organization or business)
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Application for Project Funding Evaluation Worksheet
To Be Used by the Measure J Oversight Commission in Evaluating This Application for Project Funding Request
Name of Applicant:
Name of Organization or Business (if applicable):
❑ Individual ❑ Neighborhood Organization ❑ Other Organization ❑ Business
Commission Action Taken:
❑ Accepted for evaluation ❑ Returned for further information ❑ Forwarded to Staff for Review/Price Estimation
❑ Referred to Public Works ❑ Rejected
If Rejected reason for rejection ❑ Incomplete ❑ Does not meet Measure J Funding Guidelines
❑ Other reason for rejection:
Evaluation Factor Strongly Disagree Neutral Agree Strongly
Point Value Disagree Agree
0-1 2-3 4-6 7-8 9-10
1. Promotes economic development in Palm Springs
including new business, new'obs, new tourism.
2. Makes Palm Springs a better place to live,work and play
for residents and visitors.
3. Enhances the beauty, livability and/or physical
environment of Palm Springs.
4. Improves the health and safety of our residents and
visitors.
5. Provides lasting value to Palm Springs; legacy value.
6. Benefits the majority of the residents of Palm Springs or a
specific and underserved minority or unique demographic.
7. Contributes to the continued revitalization of downtown
Palm Springs.
8. Leverages the use of other funding sources to supplement
Measure J Funds such as grants, matching funds, etc.
9. Has a positive impact on the environment or preserves a
section of sensitive land.
10. Other:
Sub Totals Each Column
Evaluation Total Points
Reviewer Notes:
Date Reviewed: Reviewers (Circle and initial all that reviewed and/or evaluated):
Bloomer _ Cohen Dada_ Glass_ Hammond_ Marshall_
Moon_ Towner_ Vogel_ Watts_ Williams_
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MEASURE J OVERSIGHT COMMISSION
CITY OF PALM SPRINGS, CALIFORNIA
PALM Sp
N
••C4 ORNP••
REPORT FROM AD HOC COMMITTEE ON
COMMUNICATIONS
2
Communications Ad Hoc Committee Report
September 27, 2012
Committee Members
Kristin Bloomer,Christine Hammond,Rob Moon,John Williams
Committee Obiectives
1. Identify key messages that any commissioner and City staff can use when communicating with any individual and/or group
about Measure J.
2. Identify methods for gaining input from as many residents,groups of people as possible.
3. Identify a simple communication tool to physically share with as many people as we can.
4. Identify methods for creating public awareness about what Measure 1 funds are available for,how to apply for funds and
how to get information updates.
5. Plan the logistics for Town Hall type meetings with the public.
6. Create a budget for Measure J communications.
1 Identify Key Messages that Commissioners and City staff can use when talking with individuals and/or groups about Measure L
• Create and provide Commissioners,City staff with key messages to use when communicating about Measure J—so our
communication/message is consistent,compelling,inspirational,easy to understand and remember.
• The committee met with Gregg Kuperstein,President Exceed Growth(www.exceedgrowth.com)to discuss working with
the commission to create"Key Messages'--statements that clearly communicate the most important things to say about
Measure 1 to any audience.
• Create a power point presentation including key messages for commissioners or City staff to use at presentations,so
information is consistent.
2 Create public awareness about Measure) available funds how to apply for funds and how to get information updates
• Website
o With assistance from a web site professional,and Commission suggestions for modifications,use
www.psmeasurei.com as a key resource to the public for information and application.
o Up to date information including: approved,current and completed Measure 1 funded projects.
o Include video clip(s),post current and historical photos,create questions to start conversations.about Measure J to
move people to expand their thinking about Measure J—'outside the box'.
o Place online surveys on the website about hot topics regarding the Measure J funds.
o Use a QR code on Measure J related signs and printed material to drive people to the website.
o Create,expand and constantly update a FAQ section as we start receiving questions from the community.
o Put a headshot and short bio of each commissioner on the website.
• Social Media Sites
o Working with Amy,update the already established AND under construction City social media sites to include facebook
and Instagram. Each social media site will direct viewers to the website for more information.
o Produce a YouTube video using PSHS students,with the commissioners as actors.
• Printed Media
o Working with Amy,create press releases,Desert Sun Articles,Valley Voice articles,letters to the Editor and City
Newsletter. Amy will assist the commission with getting info where it needs to go.
o PS Disposal invoice inserts and PS Disposal Newsletter: coordinate with those from the Sustainability office.
o Information card with general information on it to include the website,facebook, Instagram etc.to drive people to the
web site.
o Project signs, banners downtown,rack cards and brochures at various places in town.
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• Community Presence
o Commissioners to provide update to the groups they attend,community partners;commissioners identified function as
a liaison to other groups to give and receive info.
o Presentations to community groups.
o Booth at Farmers Market on Saturdays(looking for locals),PSNIC Picnic,others as identified.
o Attend public meetings and events such as Chamber Mixers,Main Street meetings,Fire Department Fish Fry,parades.
o Post notices on school district web site,school newsletters,PTA newsletter—Materials that go out to parents.
o Include Measure J updates in the PSNIC updates emailed to residents/neighbors.
o Using logo designs from PSHS student contest,consider creating banners for downtown light posts to use during
application.
o Create a community based"treasure hunt'to do in conjunction with a public event like film festival,Modernism Week,
using clues based on PS history,geography,current events,to learn more about PS and get people out into the
community,into parks and public spaces. Clues on Measure j website,newspaper referencing measure 1 and radio.
o Signs at all of our projects,first sign expected to be at the DFP parking lot as soon as we have a budget approved.
• Logo
o Work with Palm Springs High School on a Measure J logo design contest
o Use logo on signs,correspondence,information cards,embroidered logo set up for polo shirts,t-shirts to use at public
events-Mayor's Run etc.
3.Identify methods for gaining input from as many residents,aroups of People as possible.
• Attend PS business,community,neighborhood and public service group meetings to give and receive info.
• Hold Town Hall style meetings to hear from the public and share information.
4.Identify a simple communication tool to physically share with as many People as we can.
• Primary tool is the website augmented by facebook and Instagram.
• Information card(size of a business card)liberally distributed to drive people to the website and facebook.
5.Town Hall Meetinas: Plan a meeting for 2012
• Town Hall Style meeting budget is based on budgets from past PSNIC and Sustainability public meetings
• Budget includes facility,moderator, PR,room set up,media expense for taping and broadcasting,and rental of interactive
audience survey equipment(similar to that used at Sustainability Conferences).
6.Plan a proiected budget for communications
2012-2013 Communications Budget
Item Approx Cost
Town Hall Meeting $5,500.00
Key Messages $1,500.00
Website Support $5,000.00
Ongoing Advertising $8,000.00
Project Signs
Inserts in Newsletters
Rack cards
Brochures
PS Disposal inserts
Desert Sun/Mydesert.com
Bus Stop Ads
Informational Business Cards
Total $20,000.00
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