HomeMy WebLinkAbout1/16/2013 - STAFF REPORTS - 1A Historic Site Preservation Board Page 2 of 6
Minutes from the November 13, 2012 Meeting t
6. PUBLIC HEARING: 2013 JAN 16 Ph 4: 54
6A. Case HSPB #84 - An application by{ �Ito"'a Site Preservation Board to
designate the commercial building known as the J.W. Robinson's Building ("The
Alley") as a Class 1 Historic Site located at 333 — 343 South Palm Canyon Drive,
Zone CBD, Section 15.
Director Ewing presented the staff report. The Board asked about updated
information from the applicant and Board member McGrew noted the following
changes to the application:
- Identify the original name as "Robinsons Specialty Shop" (page 5)
- Add reference to building designer Max Horwitz, (Page 9)
- Note recognition of 1960 Triennial Honor Award from AIA Southern
California Chapter
- Additional language regarding other retail stores designed by notable
architects
- Additions to the bibliography
He also suggested adoption of a revised statement with these changes in the
Board's recommendation.
Board member Ploss confirmed that the property owner does not support the
nomination, and suggested that designating only the original 1957 building might
alleviate the property owner's concerns.
Chair Deleeuw opened the public hearing.
Gary Johns, resident, noted that a recent Palm Springs Preservation Foundation
tour of the building's exterior reinforced his belief that the 1972 addition be included
in the designation and expressed support for the nomination.
Chair DeLeeuw closed the public hearing.
The Board discussed:
- The importance of the 1972 addition to the nomination;
- The regulations and practices for notifying surrounding property owners;
The building's design in light of its phased construction ;
- The owner's objections to the nomination;
- The draft history statement; and
- The draft resolution, including the discussion of character-defining features
Motion by McGrew; second by Glenn; vote 5-0-1 (Gilmer absent) to adopt the history
statement, as amended.
Motion by Grattan; second by Glenn; vote 4-1-1 (Ploss opposed, Gilmer absent) to
adopt the draft resolution, as amended, recommending Class One designation for the
entire building, including the Statement of Historic Significance. ^ ;kiQna`da
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Historic Site Preservation Board Page 3 of 6
Minutes from the November 13, 2012 Meeting
Board member Ploss noted that she supports designation of the original
construction.
Board member McGrew indicated that he will recuse himself on the next item and left
the meeting.
6B. Case HSPB #85 - An application by Lawrence E. Wood, owner, to designate the
single-family dwelling as a Class 1 historic site located at 992 E. La Jolla Road,
Zone R-1-C, Section 25.
Director Ewing presented the staff report. The Board asked about:
- Designating a single house as a prototype within a tract of similar homes;
- The particular elements of this property, including the "woven" wood fence;
- The landscape plan as a contemporary expression of modernism, as
designed by the original architect, and as a desert-appropriate design;
- The City's authority to designate parts of the property;
- The potential of creating a historic district in the Twin Palms Estates
neighborhood.
Chair Deleeuw opened the public hearing.
Chris Menrad, property owner, indicated that the redwood fence is original and that
the design was used throughout the tract. He noted that the landscape plan is true
to the mid-century modern era, even though it was only recently prepared by
Kreisel. He also indicated that he was responsible for the recent renovation,
including research into the design, materials and colors used in the original
construction. He expressed his support for designating important homes and
requested approval of this application.
Chair Deleeuw closed the public hearing.
The Board discussed the quality of the restoration.
Motion by Ploss; second by Glenn; vote 5-0-1 (Gilmer absent) to adopt the history
statement, as amended.
Board member Glenn confirmed that, should the landscaping be included in the
City's designation, future changes to the landscaping would be subject to Board
review.
Motion by Ploss; second by Glenn; vote 5-0-1 (Gilmer absent) to adopt the draft
resolution, as presented, recommending Class One designation for the entire site,
including the Statement of Historic Significance.
Board member McGrew returned to the meeting.
Page 1 of 1
Jay Thompson
From: Ginny Foat 2013 JA€$ 16 PM 3: 12
Sent: Wednesday, January 16, 2013 1:33 PM
To: 'Ginny Foat'; Jay Thompson ,
CI'f v C:.F.—
Subject: FW: City Council Agenda item 1.A
From: garyjohnsl@aol.com [mai]to:garyjohnsl@aol.com]
Sent: Wednesday, January 16, 2013 11:20 AM
To: Steve Pougnet; Ginny Foat; Rick Hutcheson; Chris Mills; Paul Lewin
Cc: info@pspreservationfoundation.org
Subject: City Council Agenda item 1.A
Dear Mayor Pougnet and city council members,
I support the class 1 designation of the J.W. Robinson's building. This distinctive building is a major
component of our city's architectural resources and is featured on Modernism Weeks' Double Decker Bus
Tours, Palm Springs Modern Tours tours and the Palm Springs Historical Society's walking tours of
downtown. It is a city landmark and deserves the protections afforded by class 1 status.
By designating this building you further ensure that this area of our downtown continues to be recognized
as the city's center of outstanding commercial architecture.
Please vote to designate the J.W. Robinson's building a class 1 site.
Sincerely,
Gary Johns
N(l4erik4
1/16/2013Yam
i�ito j3
Page 1 of 1
Cindy Berardi
From: DAVID R HILL [dibhill@msn.com]
Sent: Monday, January 14, 2013 6:56 PM
To: CityClerk
Subject: Class I historic designation
My husband &I are writing to express our support of the J.W. Robinson Department Store's
nomination as a Class I Historic Site. We appreciate the efforts of the community to preserve its unique
architectural history & it is one of the primary reasons we chose to live here; not to mention the weather.
Thank you for the opportunity to comment.
Susan &David Hill
22359 Fawnridge Drive
Palm Springs, CA 92262
0
�C
co
1/15/2013
Page 1 of 1
Cindy Berardi
From: mosaicmod@aoL Acom C i ,
c,
Sent: Sunday, January 13, 2013 9:54 PM
To: CityClerk 2013 JAN 14 Kai 9: 19
Subject: J.W. Robinson building
Please support the Class 1 Historic Site designation of the J.W. Robinson CI7 Y C?.E?f
Department Store Building (Luckman & Pereira, 1958) - Palm Springs has a
treasure of architecturally important buildings, a resource that adds value and
respect to its reputation as a world class destination. Thank you for this
consideration. mimi smith
Sent from my iPad
1/14/2013
Page 1 of 1
Cindy Berardi
From: Res Rootes [rosrootes@hotmail.com]
Sent: Monday, January 14, 2013 2:20 AM 2013 JNg9 14 Ali 9: 19
To: CityClerk
Subject: J.W.Robinson Department store
CITY CLE?,
Dear Palm Springs City Council,
I am a member of the Palm Springs Preservation Foundation who lives in the UK and am writing in
support of Class 1 Historic Site designation of the 1.W Robinson department store (The Alley). This light
and airy building is quietly imposing and is graceful and uplifting to see.
We rented a mid century house in Palm Springs for a month last November and the reason for our
vacation was to be be surrounded by some of the best mid century buildings in the States. We took
Robert Imber's tour.
Whilst In Palm Springs we had other friends visit with us. We intend to rent a house in the city again later
this year(again we will be inviting visitors to join us) and a previous visit to Palm Springs in 2011 was
again influenced by the city's architecture.
Mid Century modern architecture is what draws many visitors to Palm Springs and must be significant to
the local economy. It has to be Palm Springs Unique Selling Point and I do hope that the city council will
do all it can to preserve its mid century buildings for their intrinsic value as well as for reasons of benefit
to the local economy.
Yours sincerely,
Res Rootes
1/14/2013
Sperry Van Ness®
Asset Management I Leasing I Investment Sales
2013 JA N 14 AM a, 12
January 14,2013 , i , _
CITY CLE;'
Mr.Jay Thompson,City Clerk
City of Palm Springs
3200 East Tahquitz Canyon Drive
Palm Springs,CA 92262
RE: J.W.Robinson Department Store Building I Historic Site Nomination
Dear Mr.Thompson:
I am writing this letter in response to Mr.Marek's letter of December 20,2013,expressing
his desire to not have his building designated as a historic site.In his letter,he quotes his
longtime real estate agent as saying"There is no upside for you if your property is
designated as a historic site".I am a seasoned commercial real estate broker with experience
in working with historic and non-historic commercial buildings.I consider his broker's
statement to be an unsubstantiated assertion,and not adequate for the Council to make a
thoughtful decision about the designation of the J.W.Robinson Building as a historic site.
There is no evidence that a historic designation diminishes the value of a property,or
precludes an upside.
The subject property is very well located,is of classic architectural design,offers an
abundance of parking,and is located directly across the street from the new Architecture
and Design Museum.From a real estate standpoint,these fundamentals of value will not
change regardless of a historic designation.According to public records,the current owner
acquired the property in 2002 for$3M.It is fair to say that the subject property is worth
significantly more,today,than the original purchase price.It is also fair to say that this
property will continue to appreciate,as much in value whether or not there is a historic
designation.
In commercial real estate,value is directly related to capitalization of net operating income.
It makes no difference if a building is designated historic or not.In California State law,
there are measures in place to encourage historic preservation of buildings;one of these is
the Mills Act,which can reduce the property taxes translating into greater net income and
increased property value. Other advantages of historic designation include an opportunity
to receive Federal Historic Tax Credits for making improvements to the property.
Finally,and I am now speaking as a resident of Palm Springs,the historic designation of
the J.W.Robinson Department Store building is long overdue.This historically and
611 S. Palm Canyon Drive #7568 Palm Springs, CA 92264 (760) 413-3985 Fax: (760) 318-1870 www.svn.com License ID: 0043221
SperryVar Czss is a zegistered trace mark of Sperry Van less I te ii. Tonal Cor porstl o n_
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architecturally important property should be designated as historic based on the merits.I
have read Mr.Marshall's nomination,and have a renewed appreciation of the importance
of this building to the citizens of Palm Springs,and the thousands of tourists who visit us
every year for the sole purpose of enjoying our modernist architecture.
Since I ,;
i
r hn
V' President
I W. Robinson
Department Store
Building
333-343 S. Palm Canyon Dr.
Palm Springs, California.
� r
Prepared by
Ronald W. Marshall
for the
Palm Springs Preservation Foundation
June 2012(Rev.#2 of September 17,2012)
Acknowledgements
This nomination is part of an initiative by the
PALM SPRINGS PRESERVATION FOUNDATION
The author would like to thank the following individuals for editing and
research assistance:
Barbara Marshall
James Harlan
Patrick McGrew
n
i
I
Courtesy Palm Springs Historical Society
HSPB
Original 06.12.12(Rev.#2 of 10.17.12) 1
1 �
CAl_1FORNtA
J. W. Robinson Department Store Building
CLASS 1 HISTORIC SITE NOMINATION
TABLE of CONTENTS
EXECUTIVE SUMMARY: PAGE 3
HISTORIC SITE DESIGNATION APPLICATION FORM: PAGE 4
STATEMENT OF SIGNIFICANCE: PAGE 8
HISTORIC CONTEXT: PAGE 13
EVALUATIONS for CLASS 1 HISTORIC SITE DESIGNATION: PAGE 14
APPENDICES
I Assessors Map
11 Permit History
III Luckman Biography
IV Pereira Biography
V Photographic Documentation of Building and Site
VI Miscellaneous Documentation
HSPB
Onginal 06.12.12(Rev.#2 of 10.17.12) 2
EXECUTIVE SUMMARY
SIGNIFICANCE: The J. W. Robinson Department Store building (1958) was
designed by the Los Angeles-based architectural firm of Charles Luckman
Associates and William L. Pereira. The commercial building exhibits numerous
stylistic markers that place it directly in the historic context of Palm Springs'
modern period. Additionally, the building is a largely intact example of the
significant modernist architecture for which Palm Springs is internationally known.
As such, it should be viewed as an important component of the historic trends that
have come to define Palm Springs' image as a center of important midcentury
architecture (i.e., an historic trend that exemplifies ua particular period of the
national, state or local history").
DESIGNATION CRITERIA: The J. W. Robinson Department Store building has not
been previously evaluated for Class 1 Historic Site eligibility but over the years has
been frequently included on the Historic Site Preservation Board's (HSPB) "work
program." The Robinson's building was not included in the 1987 HSPB Survey
(possibly viewed as "too new") but does appear in the 2004 Citywide Historic
Resources Survey (which incorrectly identifies the construction date as 1953). A
brief summary of the evaluation contained in this nomination is as follows:
8.05.020 (a) paragraph 1 - Events: This criterion recognizes properties
associated with events or patterns of events or historic trends. In this nomination,
the applicable "pattern of events" would be the gradual rise of Palm Springs'
prominence in midcentury architectural excellence. The J. W. Robinson
Department Store building is an outstanding example of commercial design
and construction of buildings within the context of midcentury desert
modernism. The nominated building is associated with this pattern of events
for its ability to exemplify the modern period of the national, state and local
history. The J. W. Robinson Department Store building is associated with this
pattern of events, and is associated as well with Criterion 3 for its ability to
exemplify a particular period of the national, state or local history. Therefore, the
building qualifies for listing as a Class 1 Historic Site under Criterion 1.
8.05.020 (a) paragraphs 3. 4 & 5 - Desian/Construction: The building is eligible
under the theme of Modern architecture because it possesses numerous
distinctive characteristics that make up modernist style, including a flat roof,
clerestory windows, expansive amounts of glass, novel use of new materials and
engineering techniques, idiosyncratic use of concrete masonry, etc. Additionally,
the work of the award-winning and nationally-recognized architectural firm of
Luckman & Pereira must be catalogued as the work of"Master* architects because
of the firm's impressive record of architectural excellence. For its distinctive
characteristics, as the work of a Master, and for its high artistic values, the building
qualifies as a Class 1 Historic Site under Criteria 3, 4 & 5.
SUMMARY: The evaluation contained herein finds the building eligible for listing as
a Palm Springs Class 1 Historic Site under 8.05.020 (a) paragraphs 1. 3. 4 & 5 of
the local ordinance's seven criteria. Additionally, the building was found to retain a
high degree of architectural integrity.
HSPB
Original 06.12.12(Rev.#2 of 10.17.12) 3
CITY OF PALM SPRINGS
E?ALM Sib Department of
Planning Services
N 3200 East Tahquitz Canyon Way, Palm
Springs, CA 92262
�bpti t0 Telephone: 760-323-8245 — Fax: 760-322-
�P 8360
4</PORN
HISTORIC SITE DESIGNATION
The City of Palm Springs allows for the local designation of historic buildings, sites or
districts within the City (Section 8.05 of the Palm Springs Municipal Code.) This
application packet is to be completed in order to request a historic designation. For
additional information, please contact the Department of Planning Services at 760-323-
8245 or plan ning(5palmspringsca.gov.
APPLICATION
The completed application and required materials may be submitted to the
Department of Planning Services. The submittal will be given a cursory check and will
be accepted for filing only if the basic requirements have been met. A case planner will
be assigned to the project and will be responsible for a detailed review of the
application and all exhibits to ensure that all required information is adequate
and accurate. Incomplete applications due to missing or inadequate information will not
be accepted for filing. Applicants may be asked to attend scheduled meetings pertaining
to their project. These will include the Historic Site Preservation Board (RSPB) and the
City Council.
HISTORIC SITE PRESERVATION BOARD (HSPB1
Once the application has been determined to be complete, the HSPB will review the
application to determine whether the site meets the minimum qualifications for
designation pursuant to Chapter 8.05 of the Palm Springs Municipal Code. If such
determination is made, a public hearing will be scheduled for a future meeting.
A public hearing will be held by the HSPB to receive testimony from all interested
persons concerning the Historic Site Designation. The public hearing may be
continued from time to time, and upon complete consideration, the HSPB will make a
recommendation to the City Council. Notice will be provided as indicated below.
CITY COUNCIL
After receiving the recommendation of the Historic Site Preservation Board, a public
hearing will be held by the City Council to receive testimony from all interested
persons concerning the requested Historic Site Designation. The public hearing may be
continued from time to time, and upon complete consideration, the City Council will
then conditionally approve, deny, or approve the application as submitted. The City
Council's decision on the application is final.
NOTIFICATION
Prior to consideration of the application by the HSPB and the City Council, a notice of
public hearing for a Historic Site Designation request will be mailed to all property
owners within 400 feet of the subject property a minimum of ten (10) days prior to the
hearing dates.
HSPB
Original 06.12.12(Rev.#2 of 10.17.12) 4
O�pp,LM Sb Office Use Only
Date:
4 N
Case No.
Cq//FORa�P HSPB No.
Planner:
CITY OF PALM SPRINGS
Department of Planning Services
HISTORIC SITE DESIGNATION APPLICATION
TO THE APPLICANT:
Your cooperation in completing this application and supplying the information requested will expedite
City review of your application. Application submitted will not be considered until all submittal
requirements are met. Staff may require additional information depending upon the specific project.
Please submit this completed application and any subsequent material to the Department of Planning
Services.
This form is to be used to nominate individual properties for Class 1 or 2 historic designations, or to
nominate the formation of historic districts. Applicants are encouraged to review two bulletins from the
US Department of Interior for additional information:
• "How to Complete the National Register of Historic Places Registration Form"
(National Register Bulletin 16A/
http://www.nps.gov/history/nr/publications/bulletins/nrbl6a/): and
• "How to Apply the National Register Criteria for Evaluation" (National Register Bulletin 15;
http//www.nps.gov/history/nrlpublications/bulletins/nrbl5/).
Complete each item by marking "x" in the appropriate box or by entering the information requested. If
any item does not apply to the property being documented, enter "N/A" for "not applicable." For
functions, architectural classification, materials, and areas of significance, enter only categories and
subcategories from the instructions in the Bulletins.
1. Property Information
Historic name: J. W. Robinson Department Store Building (aka Robinson's Specialty Shop)
Other names: La Mirage Interiors, Crown Books, The Alley
Address: 333-343 South Palm Canyon Drive
Assessor Parcel Number: 513 203 013-8
Owner's Name: Marek Family, LLP (Mr. William Marek)
Owner's Address: 72-240 Highway 111
City: Palm Desert State: CA Zip: 92260
Telephone: (760) 347-7200
E-mail address: none
HSPB
Original 06.12.12(Rev.#2 0f 10.17.12) 5
2. Classifications
Ownership of Property. Fill as many boxes as apply.
■ Private
❑ Public- Local
❑ Public- State
❑ Public- Federal
Category of Property. Fill only one box.
■ Building (Note can include site)
❑ District
❑ Site (Exclusive of Structures)
❑ Structure
❑ Object
Number of Resources within Property. TOTAL must include at least One (1) in Contributing Column.
Contributing Non-contributing
1 Buildings
1 Sites
Structures
Objects
2 Total
If the building or site is part of a larger group of properties, enter the name of the multiple-property
group; otherwise enter"N/A".
"N/A"
3. Use or Function
Historic Use or Function: Commercial Building
Current Use or Function: Commercial Building
4. Description
Architect: Charles Luckman Associates and William L. Pereira (aka "Luckman & Pereira")
Construction Date and Source: 1957-58 (Multiple sources, including Appendix II, Permit History)
Architectural Classification: International Style - Desert Regional Variation
Construction Materials:
Foundation Concrete slab Roof Tar and Gravel/Metal
Walls Concrete block Other:
Building Description: Attach a description of the Building / Site / District, including all character
defining features on one or more additional sheets. (See pages 9-11)
HSPB
Original 06.12.12(Rev.d2 of 10AT12) 6
5. Criteria (Fill all boxes that apply for the criteria qualifying the property for listing.)
Events
■ (1) Fill this box if the property is associated with events that have made a significant
contribution to the broad patterns of our history.
Persons
❑ (2) Fill this box if the property is associated with the lives of persons significant in our
past.
Architecture
■ (3) Fill this box if the property reflects or exemplifies a particular period of national, State
or local history, or
■ (4) Fill this box if the property embodies the distinctive characteristics of a type, period,
or method of construction, or
■ (5) Fill this box if the property represents the work of a master, or possesses high artistic
values, or
❑ (6) Fill this box if the property represents a significant and distinguishable entity
whose components lack individual distinction.
Archeology
❑ (7) Fill this box if the property has yielded, or is likely to yield information important in
prehistory or history.
Other Criteria Considerations (Check all the boxes that apply.)
❑ the property is owned by a religious institution or used for religious purposes
❑ the property has been removed from its original location.
❑ the property is a birthplace
❑ the property is a grave or cemetery.
❑ the property is a reconstructed building, object, or structure
❑ the property is commemorative
■ the property is less than 50 years of age or has achieved significance within the past 50
years (Note: Primary structure more than 50 years of age, however portions are
less than 50 years of age)
HSPB
Onginal 06.12.12(Rev.#2 of 10.17.12) 7
6. Statement of Significance
The Client
The J. W. Robinson Company, or "Robinson's," was a chain of department stores
operating in southern California and Arizona headquartered in Los Angeles, California.
The first Robinson's store was built at 600 West 7th Street in Los Angeles (see Figure 1,
Appendix V1 for a vintage postcard of the first Robinson's store). The second
Robinson's store was opened in Beverly Hills in 1952 on Wilshire Boulevard at Santa
Monica Boulevard next to the Beverly Hilton Hotel (1953).
The relatively small Palm Springs Robinson's (1958) (which, interestingly, was
preceded by a small boutique Robinson's store on the grounds of the Desert Inn) was
intended to be an "open in winter only" store. A Robinson's on Colorado Boulevard in
Pasadena followed. The Pasadena Robinson's was significant because it appears to
have been the last "free-standing" store as the commercial concept of the shopping mall
had begun to take root. The first stores adjacent or connected to shopping malls
opened in Panorama City, Anaheim, Santa Barbara and Glendale. By the time J.W.
Robinson's was dissolved into Robinson's-May there were almost 30 stores spread all
across southern California from San Diego to Palm Desert to Santa Barbara.
Designed to serve the "carriage-trade," J. W. Robinson's was acquired by May
Department Stores in 1986 with its acquisition of Associated Dry Goods (ADG).
Robinson's had been acquired by ADG in 1957 as its West Coast flagship and operated
primarily in southern California. In 1989, when May Company dissolved its Goldwaters
division based in Scottsdale, Arizona, Robinson's took over the company's metropolitan
Phoenix stores. The combined chain became Robinsons-May.
{Author's note: Unfortunately there are few primary sources of information concerning the J. W. Robinson
Company and the foregoing section relies on secondary sources}
The Firm
Charles Luckman and William Pereira had both been students of architecture at the
University of Illinois. In 1950, shortly after Luckman left his job as president of Lever
Brothers, Pereira offered him a partnership. By 1955, the firm had 400 employees and
more than $500 million in projects in progress, including the NASA Space Facility at
Cape Canaveral, the Los Angeles International Airport master plan and the CBS
Television City Studio. However, despite this incredible success, their completely
different personalities and work approaches eventually resulted in the firm's dissolution
in 1958.
In a September 6, 1963 Time magazine article, Pereira was asked about the break-up
of the architectural partnership of Luckman & Pereira. Time magazine reported that:
"...eight years after the partnership began, Bill Pereira abruptly broke it up. Given the
differences between the two, it is surprising that the association lasted as long as it did.
HSPB
Original 06.12.12(Rev.U2 of 10.17.12) 8
Though trained as an architect, Luckman was a slick businessman with a flair for
supersalesmanship; to Pereira, on the other hand, architecture was simply a profession.
"The businessman who hires us," he once said, "doesn't need another businessman to
do the work — he needs an architect." Pereira [said] after he left the firm: "It was like
working in a factory. Everybody was standing in line with projects for us to do, like a line
of railroad cars waiting to unload"
Yet despite Pereira's somewhat disconsolate view of the firm's working environment,
Luckman & Pereira produced an extraordinary variety and high-quality of work during its
eight years of existence (1950-1958) as evidenced by the numerous projects that
received recognition in the national architectural press.
The April 1957 issue of Architect & Engineer magazine identifies Luckman & Pereira
firm vice-president Max R. Horowitz as having participated in the design and planning of
the J.W. Robinson Department Stores in Beverly Hills and Palm Springs.
The Architecture & Building Description
Constructed from 1957-1958 at a cost of $280,000 on land purchased from Palm
Springs pioneer Pearl McManus, the J.W. Robinson Department Store building was
designed by the Los Angeles-based architectural firm of Charles Luckman Associates
and William L. Pereira. Sited on a 1.94 acre lot in the shadow of the San Jacinto
Mountains, the concrete slab construction building consists of 14,500 square feet of
retail, office and receiving space (this was supplemented in 1972 with a 13,400 square
foot addition). Located on the southwest corner of South Palm Canyon Drive and West
Baristo Avenue, the pavilion-style modernist building is dramatically elevated from the
street level by four long horizontal concrete steps that create both a sense of arrival and
impart a sense importance to the building.
One of the most prominent design elements of the building is the glassed-in, well-lighted
fagade on the east side of the building which acts as a giant display window. This
design element lures automobile drivers off the main city thoroughfare into the large
hidden parking lot located on the west side of the building site. This siting scheme
recognized that the pedestrian and automobile-borne shopper were equally important.
In an article entitled "Bazaar in an Oasis," the March 1958 issue of Architectural Forum
described the Robinson's building in enthusiastic detail:
Built on a concrete platform at a busy center in Palm Springs, California, the branch of
the J.W. Robinson Company, a West Coast specialty shop, has a two-way policy of
visibility. Glass front walls, sheltered by deep overhangs, make the entire interior a
showroom...enticing the motorist to park and come in. Once he is inside, in the center of
the store, a 3-foot-deep clerestory perched on the roof gives him back his view of the
mountains, in whose lap Palm Springs sits. The psychology is deliberate. Robinson's
wanted to 'become a part of the sophisticated resort reputation of this famous watering
spot, to catch the excitement in the air.
The design methods, besides providing great inward and outward visibility, include a
feeling of lightness. The roof is a series of light steel trusses linked in a serrated pattern,
and set on lean pipe columns....Nowhere does this roof rest on walls, even at the solid
masonry rear of the store....The walls are faced with a special the of marble and quartz
HSPB
Onginal 06.12.12(Rev.#2 of 10.17.12) 9
aggregate, patterned in a horizontal diamond to repeat the rhythm of the gold anodized
aluminum fascia.
Inside, shopping arrangements are on the open plan. The air conditioning does not use
conventional diffusers; tempered air is filtered into the store through small adjustable
slots in the acoustical the ceiling...which acts as a plenum.
The "Bazaar in an Oasis" article was part of a special Forum installment entitled "Six
stores of distinction: Outstanding examples of new design trends in display and
merchandising which showcased a variety of significant commercial projects. The
article also identified Raymond Loewy Associates as designer of the store's interiors
and Robinson &Wilson, Inc. as the general contractor.
Not mentioned in the Forum description is that the clerestory windows in the center of
the building not only provide a "view of the mountains" but take advantage of the reliably
sunny Palm Springs weather to provide bright daytime lighting to the main selling area
(thereby saving on the costs of electrical lighting).
The broad overhangs of the building's roof are supported with load-bearing 4-inch steel
pipe columns spaced at 9-foot intervals. These pipe columns each have four "fins" or
"ribs" which sprout from each column at 90-degree angles starting about at about 6.5-
inches above the concrete sidewalk. These fins protrude about 2-inches near the
ground subtlety increasing to about 4-inches of width at an elevation of about 10-feet
(only to thin again as the top of the column nears the building's overhang).
The underside of the building overhang is punctuated with cylindrical spun-aluminum
lighting fixtures also spaced at 9-foot intervals (originally, the silver cylindrical lighting
fixtures counterpoised nicely with the gold anodized aluminum fascia which is now,
unfortunately, painted over).
Additionally, the building changes character as the sun grazes the applied three-
dimensional horizontal diamond, or "harlequin," design 12"x12"xV concrete decorative
tile, creating interesting shadows throughout the day (and on what would otherwise be
the less interesting concrete block walls of the building). The original Robinson's store
sign (now lost) echoed the diamond-like design of both the concrete tiles and the
aluminum fascia. Also not mentioned in the Forum description was the extensive use of
12"x12"x12" single-core concrete block on the exterior walls (most notably on the south
elevation). The block creates a grid-like pattern that compliments, rather than competes
with, the patterned concrete tile.
The building's patterned concrete tile, identified as "special tile of marble and quartz
aggregate" in the Forum description, was part of the building industry's foray into the
use of concrete block in more decorative expressions. The late 1950s and early 1960s
saw an explosion in the use of decorative concrete block which was to take two major
directions, i.e., one in the form of solid, load-bearing "Shadowal" concrete blocks and
the second as airy, perforated, non-load bearing, concrete "screen block." Today, both
of these building materials can be found throughout Palm Springs in a profusion of
patterns. The use of an expensive, aggregate-imbedded tile (versus an integrally
decorative concrete block such as Shadowal) is an accurate snap-shot of an evolving
HSPB
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building material which would ultimately become inexpensive, rugged and modular (and
also eventually shed such affectations as expensive marble and quartz chips).
In 1972, in response to an apparent need for more retail space, an addition was
constructed, connecting to the south end of the original building. Stylistically identical to
the original Luckman & Pereira structure, records show the addition was supervised by
architect William L. Pereira (who was then practicing independently). The seamless
addition uses similar building materials, repeats the central clerestory windows and is
virtually indistinguishable from the original building.
"The Award"
In the summer of 1958, the July issue of The Journal of the American Institute of
Architects announced 1958's "National Honor Awards" in the field of architecture. This
prestigious awards competition was juried by five nationally-prominent architects
(including Los Angeles architect Welton Beckett). There were 312 entries in the
competition which, according to the judges, evaluated entries based on "quality of unity
in the entire work," "expression of strength without heaviness," "refinement," "aesthetic
quality," and finally "originality and inventiveness." The "First Honor Award" went to the
J.W. Robinson Department Store building (Palm Springs) designed by Luckman &
Pereira (the second award went to another California project, Edward Durrell Stone's
Stuart Pharmaceutical Company in Pasadena).
This national award is perhaps the most prestigious architectural award ever received
by any Palm Springs project commercial or residential at the time of its construction.
The J.W. Robinson Department Store building also received the 1960 Triennial Honor
Award from the American Institute of Architects Southern California Chapter.
The Local Impact of the "Fashion Jewel Box of the Desert"
The February 1958 issue of Palm Springs Villager magazine published an article
entitled "Desert Fashion Center" which reported the arrival of the new J.W. Robinson
Department Store to the city. Interviews with those involved with the project shows that
cutting-edge architecture was a deliberate and integral part of the store's selling
strategy. In the VdIagerarticle it was conveyed that:
The opening of the new J.W. Robinson, one of the top fashion stores of the West Coast,
emphasizes anew the importance of Palm Springs as a desert fashion center.
"Palm Springs is in the process of fulfilling a brilliant destiny"...said Robinson's president,
Donald Buckingham. "Opening a beautiful new store two and one-half times larger than
the old...we are showing our confidence and faith in the future of Palm Springs."
At a cost of a million dollars, the new Robinson's is as ultra-modem in architectural
design as is its fashionable content. A special feature is the extensive use of glass
across the front, carried to the sides and roof, which gives the entire store the
appearance of a huge display window, above which is an umbrella-type of roof [which]
seems to float as if on air.
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"Our primary aim is to make Robinson's Palm Springs store the fashion headquarters for
the entire desert region," said Pierre Bouscaren, its manager, "to be always first with the
newest and most authentic in fashions for all who live in or who visit this area — men,
women and children."
(The "old" store was the modest Robinson's store on the grounds of the Desert Inn).
The 1958 opening of the Palm Springs J.W. Robinson Department Store (sometimes
referred to as "JWR Palm Springs") was attended by throngs of local residents and at
least one celebrity (pianist Wladziu (or Vadziu) Valentino Liberate).
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Site plan and section from the March 1959 issue of Architectural Forum
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HISTORIC CONTEXT
To qualify as a Palm Springs Class 1 Historic Site, a property must be significant; that
is, it must represent a significant part of the history, architecture, or archeology, of an
area, and it must have the characteristics that make it a good representative of
properties associated with that aspect of the past. The significance of an historic
property can be properly understood when it is evaluated within its historic context.
Historic contexts are those patterns or trends in history by which a specific site is
understood and its meaning (and ultimately its significance) within history is made
clear. In order to decide whether a property is significant within its historic context, it
must be determined which facet of history the property represents; the significance of
that facet of history; whether the subject property has relevance in illustrating the
historic context; how the property illustrates that history; and an analysis of the physical
features the property possesses to determine if it conveys the aspect or history with
which it is associated. If the subject property represents an important aspect of the
area's history (under any of the seven criteria recognized by the Municipal Code) and
possesses the requisite quality of integrity, it then qualifies as a Class 1 Historic Site.
BACKGROUND/ HISTORIC CONTEXT
The relatively short history of Palm Springs can be organized into three more or less
distinct periods that include Prehistory, the Settlement Period, and the Modern Period.
It is within the context of the last period that this building will be evaluated.
Modern Period (1925-1960s): This period can be considered to have begun with the
construction of the area's first "modem" structure, Rudolph Schindler's Paul and Betty
Popenoe Cabin in 1922. With this building, the area's then predominant architectural
style based on Mexican and Spanish Colonial motifs already well-established in
Southern California began to change. Incorporation of the town of Palm Springs
followed in 1938. During the post-WWII era, Palm Springs' economy prospered through
tourism. Hollywood celebrities discovered the desert oasis and patronized its hotels,
inns, nightclubs and restaurants; celebrity-seeking tourists soon followed, transforming
Palm Springs from a sleepy village into an increasingly cosmopolitan environment that
saw the construction of schools, hospitals, an airport and other important public works
projects. The commercial core along Palm Canyon Drive (originally Main Street)
flourished. In the 1950s the downtown core was expanded by the construction of the
cross-axis of Tahquitz-McCallum Way that extended from the center of the original
settlement to the airport, spurring new development along the way. Early private
residential development also expanded into new sub-divisions composed of midcentury
modern second homes in the flat lands surrounding the town's original core.
Palm Springs' Hollywood associations certainly imparted an air of sophistication to the
city. This was an association the J.W. Robinson department store chain wanted to be
part of. Additionally, by 1958, the city had built a reputation for cutting edge architecture
as a result of local architectural practitioners like John Porter Clark, Albert Frey, E.
Stewart Williams, William F. Cody and Donald Wexler. While these local names
permeate the town's collective consciousness, there are many "outside" architects who
made significant contributions to the city's stock of great midcentury architecture.
HSPB
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Certainly Luckman & Pereira, along with architect Rudi Baumfeld of Victor Gruen
Associates (Bank of America Building) and Richard Neutra (Kaufmann House) must be
numbered among these outsiders.
Within a narrower commercial retail context, other department store chains employed
well-known architectural firms to design major buildings in post-war Palm Springs.
These include the now demolished Bullock's Department Store (1947, Walter
Wurdeman and Welton Becket) and Saks Fifth Avenue Department Store (1960, Welton
Becket and Associates).
EVALUATION:
Criterion 1: Significant Event (Completed because Criterion 1 is marked above)
To qualify for listing under this criterion, a property must be associated with one or
more events important in the defined historic context. Criterion 1 recognizes
properties associated with events or patterns of events orhistoric trends, such as the
gradual rise of the city's prominence in architectural excellence in midcentury modern
architecture that is an important pattern of events within this associated context. The
J.W. Robinson Department Store building is an outstanding example of
commercial design and construction of buildings within the context of midcentury
desert Modernism. The J.W. Robinson Department Store commercial building is
associated with this pattern of events for its ability to exemplify the modem period
of the national, state and local history. Therefore, the building qualifies for listing as a
Class 1 Historic Site under Criterion 1.
ARCHITECTURE (Criteria 3 —6)
Criterion 3: (That reflects or exemplifies a particular period of the national, state or local
history.)
The J.W. Robinson Department Store commercial building (1958) was designed by the
Los Angeles-based architectural firm of Luckman & Pereira. The building's stylistic
markers place it directly in the historic context of Palm Springs' Modern Period. One of
the city's better-known commercial buildings, the structure is a prime, largely intact
example of the significant modernist architecture for which Palm Springs is widely
known. As such it may be viewed as an important component of the historic trends that
have come to define Palm Springs' image as a center of important midcentury
architecture, i.e., an historic trend that exemplifies a particular period of the national,
state or local history. The building qualifies for listing as a Class 1 Historic Site on the
local registry under Criterion 3.
Criterion 4: (That embodies the distinctive characteristics of a type, period or method of
construction; or) Type, Period, and Method of Construction: 'Type, period, or method of
construction" refers to the way certain properties are related to one another by cultural
tradition or function, by dates of construction or style, or by choice or availability of
materials and technology. To be eligible under this Criterion, a property must clearly
illustrate, through "distinctive characteristics" a pattern of features common to a
HSPB
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particular class of resources. "Distinctive characteristics" are the physical features or
traits that commonly recur in individual types, periods, or methods of construction. To be
eligible, a property must clearly contain enough of those characteristics to be
considered a true representative of a particular type, period, or method of construction.
Characteristics can be expressed in terms such as form, proportion, structure, plan,
style, or materials.
The building is eligible under the theme of Modern architecture because it possesses
distinctive characteristics that make up the many qualities of the style, such as overall
horizontality, expression of structure, flat roofs, expansive amounts of glass, use of
inexpensive, machine produced materials, masonry, etc. The structure is eligible as a
specimen of its type or period of construction because it is an important example (within
its context) of building practices in Palm Springs at midcentury. The building qualifies as
a Class 1 Historic Site on the local registry under Criterion 4.
Criterion 5: (That (a): represents the work of a master builder, designer, artist, or
architect whose individual genius influenced his age, or(b): that possesses high artistic
value).
5a: Work of a Master: A master is a figure of generally recognized greatness in a field,
a known craftsman of consummate skill. The property must express a particular phase
in the development of the master's career, an aspect of his work, or a particular idea or
theme in his craft. A property is not eligible as the work of a master, however, simply
because it was designed by a prominent architect. For example, not every building
designed by Frank Lloyd Wright is eligible under this portion of Criterion 5, although it
might meet other Criteria.
Both Charles Luckman and William Pereira are important as nationally-prominent
practitioners of Modernist architecture. Short biographies of Luckman and Pereira can
be found in Appendices III and IV respectively. The firm of Luckman & Pereira has long
been recognized as a leading firm of the modernist movement and documentation on
the firm is extensive. Further, the J.W. Robinson Department Store building was
immediately recognized by the architectural press and peers in the profession as an
extraordinary effort that combined a sense of proportion, massing, refinement and use
of modern materials and technology. In short, the Robinson Department Store building
exemplifies all of the stylistic markers of the maturing modernist movement in the late
195Os.
5b: Properties possessing high artistic values: High artistic values may be
expressed in many ways, including areas as diverse as community design or planning,
engineering, and sculpture. A property is eligible for its high artistic values if it so fully
articulates a particular concept of design that it expresses an aesthetic ideal. As
mentioned above, as an example of the maturing modernist movement, Luckman &
Pereira's J.W. Robinson Department Store certainly articulates the best of "corporate
modernism" to a level of excellence and confidence that could easily be considered an
aesthetic ideal. As the work of a Master, and for its high artistic values, the building
qualifies as a Class 1 Historic Site under Criterion 5.
HSPB
Odginal 06.12.12(Rev.#2 of 10.17.12) 15
Criterion 6: (That represents a significant and distinguishable entity whose components
may lack individual distinction). This Criterion was created to address the resources
contained within a potential historic district. Since no claim has been brought forward
regarding an historic district in this tract, the building does not qualify as a Class 1
Historic Site under Criterion 6.
ARCHEOLOGY
Criterion 7: (That has yielded or may be likely to yield information important to national,
state or local history or prehistory.) The building does not qualify for listing on the local
registry under Criterion 7.
7. Integrity Analysis
INTEGRITY
This is the ability of a property to convey its significance. To be listed in the local
registry, a property must not only be shown to be significant under the criteria, but it also
must have integrity. The evaluation of integrity is sometimes a subjective judgment, but
it must always be grounded in an understanding of a property's physical features and
how they relate to its significance. Historic properties either retain integrity (that is,
convey their significance) or they do not. The definition of integrity includes seven
aspects or qualities. To retain historic integrity a property will always possess several,
and usually most, of the aspects. The retention of specific aspects of integrity is
paramount for a property to convey its significance. Determining which of these aspects
are most important to a particular property requires knowing why, where, and when the
property is significant. The following sections define the seven aspects and explain how
they combine to produce integrity.
LOCATION
Location is the place where an historic property was constructed or the place where
an historic event occurred. The relationship between the property and its location is
often important to understanding why the property was created or why something
happened. The actual location of a historic property, complemented by its setting, is
particularly important in recapturing the sense of historic events and persons.
Except in rare cases, the relationship between a property and its historic
associations is destroyed if the property is moved. The J.W. Robinson Department
Store building remains in its original location and therefore qualiffles under this
aspect
DESIGN
Design is the combination of elements that create the form, plan, space, structure,
and style of a property. It results from conscious decisions made during the original
conception and planning of a property and applies to activities as diverse as
community planning, engineering, architecture, and landscape architecture. Design
HSPB
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includes such elements as organization of space, proportion, scale, technology,
ornamentation, and materials. A property's design reflects historic functions and
technologies as well as aesthetics. It includes such considerations as the structural
system; massing; arrangement of spaces; pattern of fenestration; textures and colors
of surface materials; type, amount, and style of ornamental detailing. Although the
J.W. Robinson Department Store building has seen some minor alterations,
the essential characteristics of form, plan, space, structure, and style have
survived intact. Similarly, the structural system; massing; arrangement of
spaces; pattern of fenestration; and the type, amount, and style of detailing,
has survived as well. The exterior surface materials (concrete block and metal
fascia) have been painted but this is a relatively insignificant and reversible
change. As previously mentioned, one of the primary design elements of the
building is the elevation of the structure above the street level by four, long
horizontal steps that create both a sense of arrival and impart a sense of
importance to the building. Over the years bulky concrete planters have been
installed to create a separation from the bus transportation activities on the
east side of the site. Arguably, this has somewhat diminished the drama of
entering the building. Fortunately, these changes (specifically the planters)
could be removed or mitigated to more closely echo the original design.
Fortunately, there is extensive documentation in the form of plans and
photographs (including many taken by architectural photographer Julius
Shulman) that clearly illustrate the original design intent of the architects.
SETTING
Setting is the physical environment of a historic property. Whereas location refers to
the specific place where a property was built or an event occurred, setting refers to
the character of the place in which the property played its historical role. It involves
how, not just where, the property is situated and its relationship to surrounding
features and open space. Setting often reflects the basic physical conditions under
which a property was built and the functions it was intended to serve. In addition, the
way in which a property is positioned in its environment can reflect the designer's
concept of nature and aesthetic preferences. The setting of the J.W. Robinson
Department Store building continues to reflect the architects' original design
relationship of site and structure.
MATERIALS
Materials are the physical elements that were combined or deposited during a
particular period of time and in a particular pattern or configuration to form a historic
property. The choice and combination of materials reveals the preferences of those
who created the property and indicate the availability of particular types of materials
and technologies. As mentioned previously, the J.W. Robinson Department
Store building's exterior surface materials have been painted, but this change
does not constitute a significant loss of the physical elements that expressed
the design during the building's period of significance, the particular pattern
and configuration that today forms the building survives intact.
HSPB
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WORKMANSHIP
Workmanship is the physical evidence of the crafts of a particular culture or people
during any given period in history or prehistory. It is the evidence of artisans' labor
and skill in constructing or altering a building, structure, object, or site. Workmanship
can apply to the property as a whole or to its individual components. It can be
expressed in vernacular methods of construction and plain finishes or in highly
sophisticated configurations and ornamental detailing. It can be based on common
traditions or innovative period techniques. Workmanship is important because it can
furnish evidence of the technology of a craft, illustrate the aesthetic principles of a
historic or prehistoric period, and reveal individual, local, regional, or national
applications of both technological practices and aesthetic principles. Examples of
workmanship in historic buildings include tooling, carving, painting, graining, turning,
and joinery. With the J.W. Robinson Department Store building, the
workmanship is comprised of integral ornamental detailing reflected in
concrete block, glass, steel, and even the exposed structural system itself.
The property continues to express a high degree of contemporary period
workmanship.
FEELING
Feeling is a property's expression of the aesthetic or historic sense of a particular
period of time. It results from the presence of physical features that, taken together,
convey the property's historic character. For example, a rural historic district
retaining original design, materials, workmanship, and setting will relate the feeling of
agricultural life in the 19th century. Although the current culture's concept of
glamour may have changed somewhat, the J.W. Robinson Department Store
building was the very essence of Palm Springs glamour when built. As a
commercial establishment that unapologetically catered to the rich and
aspiring upper middle class, the "feeling" of the building necessarily had to
exude urbanity albeit it in a more informal resort location. The late 1950s were
a sophisticated, open and optimistic time, a feeling still expressed by the
design of this building. As such, the J.W. Robinson Department Store building
retains the integrity of feeling.
ASSOCIATION
Association is the direct link between an important historic event or person and a
historic property. A property retains association if it is the place where the event or
activity occurred and is sufficiently intact to convey that relationship to an observer.
Like feeling, association requires the presence of physical features that convey a
property's historic character. For example, a Revolutionary War battlefield whose
natural and man-made elements have remained intact since the 18th century will
retain its quality of association with the battle. Because feeling and association
depend on individual perceptions, their retention alone is never sufficient to support
eligibility of a property for the National Register. As stated under Criterion 1: the
J.W. Robinson Department Store building is an important example of
midcentury commercial development in Palm Springs. The building
HSPB
Onginal 06.12.12(Rev.#2 of 10.17.12) 18
represents the city's overall commercial development from the 1950s to the
1960s, and contributes to the scale and character of the city's midcentury
commercial "banking district." As such, it continues its association with a
pattern of events that have made a meaningful contribution to the community;
the building retains integrity of association.
Integrity Summary. The building appears to be in excellent condition due
largely to the use of construction materials suitable for the harsh desert
environment The Integrity analysis confirms that the building still possesses
all seven aspects of integrity. And while the building has undergone some
minor alterations since it was built, virtually all of its character-defining
features survive. The building retains a high degree of integrity sufficient to
qualify it for listing as a Class 1 Historic Site.
8. Bibliography
Attached is a list of books, articles, and other sources cited or used in preparing this
application and other documentation that may be relevant.
Books
Architectural Resources Group, Citywide Historic Resources Survey. San Francisco:
2004.
Cygelman, Adele, Palm Springs Modem. Rizzoli International Publications, New York:
1999.
Hess, Alan, and Andrew Danish, Palm Springs Weekend. the Architecture and Design
of a Midcentury Oasis. Chronicle Books, San Francisco: 2001.
National Register Bulletin 15, How to Apply the National Register Criteria for Evaluation.
U. S. Department of the Interior (National Park Service), Washington, D. C.
Shulman, Julius and Pierluigi Serraino, Modernism Rediscovered. Taschen, 2000
Steele, James (ed.), William Pereira. USC Architectural Guild Press, Los Angeles,
2002
Wolf von Eckardt led.), Mid-Century Architecture in America. The John Hopkins Press,
Baltimore, 1961
Magazines
Architect & Engineer, April 1957
Architectural Forum, Volume 110, Number 3, March 1959, p. 112, "Six Stores of
Distinction" (the Palm Springs' J.W. Robinson Department Store building entry is
HSPB
Original 06.12.12(Rev.#2 of 10.17.12) 19
entitled 'Bazaar in an Oasis").
Joumal of the American Institute of Architects, Volume 30, No. 1, July 1958, pages 29-
31, "The 1958 National Honor Awards."
Palm Springs Villager, February 1958, p. 33, "Desert Fashion Center"
Western Architect and Engineer, November 1960
Other Sources Consulted:
Palm Springs Assessor's Office
Palm Springs Historical Society
Palm Springs Public Library
City of Palm Springs Planning Department (HSPB files)
9. Geographical Data
Acreage of Property: 1 .94 acres (or approximately 84,506 sq. ft.).
Property Boundary Description: The boundary includes all of APN 513203013-8.
10. Prepared By
Name/title: Ronald W. Marshall
Organization: NIA(submitted on behalf of the Palm Springs Preservation Foundation)
Street address: 2685 East Livmor Avenue
City: Palm Springs State: CA Zip: 92262
Telephone: (760) 808-6988
e-mail address: modpod oneavahoo.com
11. Required Documentation
Submit the following items with the completed application form. Do not mount any
exhibits on a board.
1. Attachment Sheets. Include all supplemental information based on application form
(above).
2. Maps: For Historic Districts, include a sketch map identifying the proposed districts
boundaries.
3. Photographs: Eight (8) sets of color photographs showing each elevation of the property
and its surroundings.
HSPB
Original 06.12.12(Rev.#2 of 10.17.12) 20
4. Non-owner's Notarized Signature: If the applicant is not the owner, a notarized affidavit
shall be provided (see following page).
5. Site Plan: One 1/8" to 1/4" scale drawing of the site, and eight reduction copies (8 '/2 x
11 inches) The site plan shall show all of the following: Property boundaries, north arrow
and scale, all existing buildings, structures, mechanical equipment, landscape materials,
fences, walls, sidewalks, driveways, parking areas showing location of parking spaces,
and signs. Indicate the square footage and use of each building and the date(s) of
construction.
6. Public Hearing Labels: Three (3) sets of typed self-adhesive labels of all property
owners, lessees, and sub-lessees of record. The labels shall include the Assessor's parcel
number, owner's name and mailing address of each property with 400 feet from the
exterior limits of the subject property. Additionally, all Assessor Parcel Maps clearly
indicating the 400-foot radius and a certified letter from a title company licensed to conduct
business in Riverside County, California shall be submitted.
Note: If any property on this list is owned by the United States Government in trust for the
Agua Caliente Indian Tribe or individual allottee, copies of notices with postage paid
envelopes will be submitted to the Bureau of Indian Affairs to notify the individual Indian
land owners of the public hearings.
HSPB
Original 06,12.12(Rev.#2 of 10.17,12) 21
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HSPB
Onginal 06.12.12(Rev.#2 of 10.17.12) 22
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HSPB
Original 06.12.12(Rev.i2 of 10.17.12) 2s
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HSPB
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Appendix 11: Permit History (333-343 South Palm Canyon Drive)
Date Address Type/Number Owner Remarks
8/26/57 333 S. Palm Building/9961 J. W. Robinson 14,500 sq. ft. at cost
Canyon (Pearl of$280,000
McManus)
9/5/57 333 S. Palm Plumbing/10033 J. W. Robinson
Canyon
9/10/57 333 S. Palm Grading report J. W. Robinson Pacific Materials
Canyon Laboratory
10/22/57 333 S. Palm Electric/8749 J. W. Robinson
Canyon
11/12/57 333 S. Palm Sewer/13 J. W. Robinson
Canyon
Various 333 S. Palm Job Record Card J. W Robinson
Canyon
5/21/62 333 S. Palm Building/4491 J. W. Robinson Repair roof
Canyon
7/24/72 333 S. Palm Building/4794 J. W. Robinson Add 13,400 sq. ft. at
Canyon cost of$275,000
Coble& Wessman
Various 333 S. Palm Job Record Card J. W. Robinson Coble& Wessman
Canyon
7/31/72 333 S. Palm Electric/5706 J. W. Robinson
Canyon
8/8/72 333 S. Palm Plumbing/2309 J. W. Robinson
Canyon
8/11/72 333 S. Palm Concrete J. W. Robinson So. California
Canyon compression test Testing Laboratories
Arthur Pereira AIA
Coble& Wessman
8/15/72 333 S. Palm Concrete J. W. Robinson So. California
Canyon compression test Testing Laboratories
Wm. Pereira AIA
Coble& Wessman
8/22/72 333 S. Palm Electric/5771 J. W. Robinson
Canyon
9/28/72 333 S. Palm Building/5166 J. W. Robinson Interior partitions
Canyon
12/8/72 333 S. Palm Temporary J. W. Robinson
Canyon Certificate of
Occupancy
12/27/77 333 S. Palm Building/1958 J. W. Robinson Remodel interior
Can on Spencer& Reynolds
1/5/78 333 S. Palm Plumbing/5939 J. W. Robinson
Canyon
HSPB
Original 06.12.12(Rev.92 of 10.17.12) 26
1/5/78 (In file) Sewer/6327 (not indicated)
1/5/78 333 S. Palm Electric/608 J. W. Robinson
Canyon
11/9/79 333 S. Palm Building/2011 J. W. Robinson Job Record Card Re-
Canyon roof
7/23/90 (In file) Letter La Mirage Re-roof proposal
Interiors
Illegible 333 S. Palm Building Application La Mirage Demo store fixtures
Canyon Interiors
8/16/90 333 S. Palm Job Card/18775 La Mirage
Canyon Interiors
8/16/90 333 S. Palm Building La Mirage Re-roof
Canyon Interiors
9/10/92 333 S. Palm Sign/0254 Super Crown
Canyon
9/23/92 333 S. Palm Building/23608 Crown Books Non-structural demo
Canyon
Illegible 333 S. Palm Building Application Crown Books John Ash Group
Canyon Architects
12/4/92 333 S. Palm Insp. (not indicated)
Canyon Corrections/23667
12/11/92 333 S. Palm Building/24004 Super Crown Install signs
Canyon
3/24/93 333 S. Palm Building/24529 (not indicated) Handicap
Canyon ramp/contractor
Eloulian &Elloulian
(sic)
4/1/93 333 S. Palm Building/24576 Crown Books Parking lot lighting
Canyon
4/12/93 333 S. Palm Certificate of Crown Books
Canyon Occupancy
4/19/93 333 S. Palm Insp. (not indicated)
Canyon Corrections/24567
12/14/93 343 S. Palm Building/26131 (not indicated) Re-roof/contractor
Canyon Jerry Illovlian
HSPB
Original 06.12.12(Rev.#2 of 10.17.12) 26
Appendix III: Charles Luckman Biography
The "boy wonder" of American business in the late 1930s and the 1940s, and then a
leader in the field of architecture, Charles Luckman—an only child—was born in
Kansas City, Missouri, in 1909. Following graduation from Kansas City's Northeast
High School in 1925, and a stint in a Kansas City junior college, he took a job as a
draftsman in an architect's office in Chicago. He then enrolled in the University of
Illinois in 1927, where he graduated with a degree in architecture in 1931. There he
met his future architectural partner, William Pereira.
Lacking professional opportunities in architecture because of the Great Depression,
Luckman entered the business world, joining Colgate-Palmolive-Peet as a draftsman in
the advertising department in 1931. That same year he married Harriet McElroy (1908-
2003) (the couple's three children were Charles, Jr.; James; and Steven). Luckman
then transferred to sales. He achieved impressive gains in the sales of his company's
soap on Chicago's South Side, which earned him a reputation as a superb salesman
and set the stage for a remarkable rise in the business world.
His progress at Colgate led to an offer from Pepsodent, which he joined as sales
manager in 1935. Luckman successfully promoted Pepsodent to customers
throughout the United States and claimed to know over 35,000 druggists by their first
names. Such effective salesmanship resulted in Luckman's rapid rise through the
Pepsodent hierarchy, becoming vice-president in charge of sales in 1936. In 1941,
Luckman was promoted to executive vice-president, and in 1943 came the crowning
achievement of the presidency. By that year Pepsodent had the largest sales of
dentrifice in the United States. His $100,000 per year salary was remarkable for that
time (he also held ten percent of Pepsodent's stock).
TIME
"0
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Luckman on cover of June 10, 1946 issue of Time magazine
The next major step in Charles Luckman's career occurred in 1944, when Lever
Brothers acquired Pepsodent for ten million dollars. Luckman continued as president
of Pepsodent and became a vice-president of Lever Brothers, which was the United
States branch of the international corporation Unilever. In 1946 he was named
president of Lever Brothers in the United States becoming the head executive of one
the country's largest corporations, and one of the country's youngest head executives
as well. This feat earned him a place on a 1946 cover of Time magazine.
HSPB
Original 06,12.12(Rev.#2 of 10.17,12) 27
Luckman was also involved in significant public service. He served on President Harry
Truman's "President's Committee on Civil Rights," which evaluated the state of human
rights in the United States (1947). Luckman chaired Truman's "Citizens' Food
Committee," charged with conserving American grain supplies, so that the savings
could be used to feed desolate post-war Europe.
In a move that was headline news, Luckman resigned from Lever Brothers in 1950
after a meeting with the directors of Unilvever, the parent company. The exact reason
or reasons for his departure remain unclear, but Lever had failed to equal its rival
Proctor and Gamble in such areas as the marketing of synthetic detergents, and by
1949 Lever Brothers was in the red.
Luckman returned to his old profession, architecture, after his resignation, answering
the invitation of William Pereira, his fellow architecture student at Illinois. Luckman's
renewed interest in architecture was stimulated in part by his instigating the building of
the Lever House, the corporate headquarters in New York City. The ground floor of the
twenty-six story tall skyscraper was open, with landscaping and fountains, an unusual
design for its time. That it was one of the first steel and glass skyscrapers added to its
novelty and perhaps stands as Luckman's greatest contribution to American
architecture.
Luckman & Pereira was highly successful, and among its many accomplishments were
the CBS Television City in Hollywood, the Hilton Hotel in Berlin, the Disneyland Hotel,
the "Theme Building" at Los Angeles International Airport, and United States military
bases in Spain.
In a disagreement over approaches regarding architectural and marketing practices,
Pereira and Luckman split in 1958. Luckman then formed Charles Luckman
Associates (CLA), which proved to be hugely successful. By 1968 the firm was one of
the country's five largest, with offices in New York, Los Angeles, and Phoenix. Its
architectural accomplishments included the Madison Square Garden in New York,
Boston's Prudential Center, NASA's manned flight center in Houston, and countless
projects in Los Angeles, including the Los Angeles Zoo and what is now Macy's Plaza.
In 1968, Charles Luckman's second son, James, became president of the firm, while
he became chair of the board. That same year CLA merged with Ogden Corporation, a
union that lasted until 1973.
Luckman had his architectural critics. Reflecting his strong business background, he
marketed his firm as one that would design projects to suit the client's tastes and
needs, rather than create designs based only on the vision of the architect. In honor of
this unusual approach to architecture, the American Management Association awarded
him its highest honor in 1982, the Henry Laurence Gantt Medal for "distinguished
achievement of management as a service to the community."
Luckman's public service was considerable. An active supporter of public education,
he served on the California State Board of Trustees from 1960 through 1982 and was
twice chair of the board. Notable during this tenure was his strong stand against the
campus unrest of the 1960s. He also established teaching awards at different
HSPS
Original 06.12.12(Rev.92 of 10.17.12) 28
universities. Besides this educational service, Luckman served as president of the Los
Angeles Ballet and as chair of the board of UCLA's Brain Research Institute.
Luckman retired from Charles Luckman Associates in 1977, although he remained an
active presence there (the firm was later reorganized as the Luckman Partnership, with
son James as president). Charles Luckman died in 1999 in Los Angeles.
(Note: Much of the foregoing biography is courtesy of Loyola Marymount University (Los Angeles). LMU's William
H. Hannon Library houses the Thomas and Dorothy Leavey Center for the Study of Los Angeles. As such, the
Hannon Library holds papers of many of Los Angeles' public officials, real estate and industrial developers, and
prominent Roman Catholic families. Included in this collection are 96 archival boxes containing the "Charles
Luckman Papers, 1908-2000(CSLA-34)"}
HSPB
Original 06.12.12(Rev.#2 of 10.17,12) 29
Appendix IV: William Pereira Biography
William L. Pereira, was an architect and urban planner who designed the Transamerica
building in San Francisco and was the designer of the master-planned community of
Irvine, California. Throughout his career, Pereira brought to his designs a strong belief
in the integration of architecture and environment. The pyramidal Transamerica
building, for example, was designed to allow light onto the streets of a city that Pereira
believed was becoming crowded with "building-block" skyscrapers.
His plan in the early 1960's for the community of Irvine called for the conversion of
93,000 acres of land in Orange County into a modernistic community of homes for
people in various income groups, hotels and theaters, and for the preservation of
30,000 acres of mountain wilderness for recreation. Some of his vision was realized,
although a booming real estate market later in the decade transformed Irvine into a
more ordinary, if unusually large, suburb.
In the early 1930's, Pereira began his architectural career by designing many theaters
around the United States for the movie chain of Balaban & Katz. The popularity of the
theater designs led him to a job designing a Hollywood studio for Paramount. His deep
research into the movie industry for the project led him to stray, for a time, into a variety
of projects in the film industry. In 1942 he shared an Oscar award with other special
effects experts for his work on Cecil B. DeMille's film, "Reap the Wild Wind." He was
also the producer, for RKO-Radio, of the mystery-melodrama "Johnny Angel," starring
George Raft, and the romance "Fromm This Day Forward," starring Joan Fontaine.
11
Pereira on cover of September 6, 1963 issue of Time magazine
In 1949 he returned to architecture and, in 1950, established the architectural firm of
Pereira and Luckman with Charles Luckman. The firm flourished, quickly gaining a
reputation for the master-planning of building complexes. Among their designs were
those for the pilot plant of CBS Television City in Hollywood, the rocket-launching
installations at Cape Canaveral, the Los Angeles International Airport, jet bases in
California for major airplane manufacturers, and the Santa Barbara campus of the
University of California.
In 1958, he set up his own firm, William L. Pereira Associates, and in the following
years designed many major buildings in California, including the Hollywood Film
Museum and the monumental Los Angeles County Museum of Art. He had originally
HSPB
Original 06.12.12(Rev.#2 of 10.17.12) 30
designed a pyramidal skyscraper for the ABC headquarters in Manhattan, but that
building was never realized. His design for the 48-story Transamerica building was
initially controversial - some called it a "dunce cap" - but the building, built in 1973,
quickly became a trademark of San Francisco's skyline.
Pereira also designed many buildings for colleges and universities around the country,
including the campuses of the University of Missouri, Occidental College in Los
Angeles, Pepperdine University and Brigham Young.
William Pereira died in 1985 in Los Angeles at the age of 76.
(Note: The foregoing biography is derived from two sources, Pereira's obituary, entitled "William L. Pereira,
Architect;A Specialist in Planned Cities,"by Douglas C. McGill which appeared in the November 15, 1985 edition of
the New York Times,and William Pereira published by the USC Architectural Guild)
HSPB
Onginal 06.12.12(Rev.#2 of 10.17.12) 31
Appendix V: Photographic Documentation of Building and Site
THE ALLEY
Figure 1: North elevation (2012)
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Figure 2: East elevation (2012)
HSPB
Original 06.12.12(Rev.#2 of 10.17.12) 32
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Figure 5: West elevation (northwest corner) (2012)
Figure 6: West elevation (southwest corner) (2012)
HSPB
Onginal 06.12.12(Rev.#2 of 10,17.12) 34
33
r
Figure 7: The northeast corner of the building still exhibits much of the "transparency'
intended by its designers (2012)
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Figure 8: Interior photograph showing ceiling air-conditioning plenums (1958)
HSPB
Original 06.12.12(Rev.#2 of 10.17.12) 35
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Figure 9: Load-bearing 4-inch "finned" steel pipe columns and harlequin-patterned
facing tiles (2012)
HSPB
Original 06.12.12(Rev.#2 of 10.17.12) 36
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facing tiles (2012)
HSPB
Ongina106.12.12(Rev.#2 of 10.17.12) 36
_ - - - - - _- - I
Appendix VI: Miscellaneous Documentation
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Figure 1: The first Robinson's Store in Los Angeles
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Figure 2: The boutique Robinson's in Palm Springs "on the grounds of the Desert Inn"
(1948)
HSPB
Original 06.12.12(Rev.#2 of 10.17.12) 37
MA4I•
FigureLiberace waiting outside Springs Robinson's on opening • (from
February 1958 Palm Springs Villager magazine)
YOURS FOR THE LIGHT SIDE OF LIVING!
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Figure 4: Robinson's advertisement (from February 1958 Palm Springs Villager
HSPB
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TOO. TN[ OWLITY FAMOYf FOR Tf Y[AR6 M SOUTN[RN GLIPORNIA'f FIN[fT
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cg41FORN�P CITY COUNCIL STAFF REPORT
DATE: January 16, 2013 PUBLIC HEARING
SUBJECT: CASE HSPB #84: APPLICATION FOR DESIGNATION OF THE (J.W.
ROBINSONS DEPARTMENT STORE / ROBINSONS SPECIALTY
SHOPS / "THE ALLEY" LOCATED AT 333 — 343 SOUTH PALM
CANYON DRIVE AS A CLASS 1 HISTORIC SITE
FROM: David H. Ready, City Manager
BY: The Planning Department
SUMMARY
Under Section 8.05 of the Palm Springs Municipal Code (Historic Resources), the City
Council may designate properties as "Class 1" historic sites. The City's Historic Site
Preservation Board (HSPB) has recommended such a designation for the entire site, at
333 — 343 South Palm Canyon Drive ("J.W. Robinsons Department.Store / Robinsons
Specialty Shops / The Alley"). The property owner has expressed opposition to the
designation. The Council will conduct a public hearing and determine if the site should
be designated. Class 1 designation would place the building under the guidance of
Municipal Code Section 8.05 "Historic Preservation".
RECOMMENDATION
1. Open the public hearing and accept public testimony.
2. Adopt Resolution No. : "A RESOLUTION OF THE CITY COUNCIL OF
THE CITY OF PALM SPRINGS, CALIFORNIA DESIGNATING THE PROPERTY
LOCATED AT 333 — 343 S. PALM CANYON DRIVE ("J.W. ROBINSONS
BUILDING /THE ALLEY") AS A HISTORIC SITE, CLASS 1 — HSPB 84"
PROJECT DESCRIPTION
The HSPB initiated an investigation to determine if the subject property should be
designated a Class 1 historic site. Such designation would:
1. Place the subject property under the guidance of Municipal Code Section 8.05
ITEM NO.
City Council Staff Report January 16,2013
Case: HSPB No.84;333—343 S. Palm Canyon Drive Page 2 of 6
2. Require present and subsequent owners to maintain the site consistent with that
ordinance, and
3. Grant possible property tax reduction opportunities to the owner under the State
of California Mills Act.
A full project description, historic assessment report, findings and recommendations can
be found in the HSPB staff report and other exhibits attached hereto.
PRIOR ACTIONS
On July 10, 2012, the Historic Site Preservation initiated an investigation in accordance
with Section 8.05.135 of the Palm Springs Municipal Code for possible designation of
the subject property as a historic site.
On November 13, 2012, the HSPB adopted a resolution (HSPB 84) recommending that
the City Council adopt a statement of historic significance and designate the site as a
Historic Site, Class One.
DISCUSSION
Located on the southwest corner of South Palm Canyon Drive and West Baristo
Avenue, the concrete slab construction building built in 1958 consists of 14,500 square
feet of retail, office and receiving space on a 1.94 acre lot in downtown Palm Springs.
The building was supplemented in 1972 with a 13,400 square foot addition. The
pavilion-style modernist building is elevated from the street level by four long horizontal
concrete steps.'
The building has a glassed-in, well-lighted fagade on the east side of the building which
acts as a giant display window. Clerestory windows in the center of the building provide
a view of the mountains and provide bright daytime lighting to the main selling area.
Broad roof overhangs are supported with load-bearing 4-inch finned steel pipe columns
spaced at 9-foot intervals. These fins protrude about 2-inches near the ground, subtlety
increase to about 4-inches of width at an elevation of about 10-feet, and decreased
again as the top of the column nears the building's overhang. The underside of the
building overhang is punctuated with cylindrical spun-aluminum lighting fixtures also
spaced at 9-foot intervals. A gold anodized aluminum fascia on the building exterior is
now painted over.
Three of the exterior walls are characterized by three-dimensional horizontal diamond,
or"harlequin," design 12"x12"x1" concrete decorative tile, along with 12"x12"x12" single-
core concrete block, primarily on the south elevation. The block creates a grid-like
pattern that compliments the patterned concrete tile.
' This description is derived from the application submitted by the Palm Springs Preservation Foundation,
revised September 17, 2012. Additional information is provided in the application, attached to this report.
02
City Council Staff Report January 16,2013
Case: HSPB No.84; 333—343 S. Palm Canyon Drive Page 3 of 6
In 1972, in response to an apparent need for more retail space, an addition was
constructed, connecting to the south end of the original building. Stylistically identical to
the original Luckman & Pereira structure, records show the addition was supervised by
architect William L. Pereira (who was then practicing independently). The seamless
addition uses similar building materials, repeats the central clerestory windows and is
virtually indistinguishable from the original building.
The building was recognized as significant from the time of its original construction. An
article entitled "Bazaar in an Oasis," in the March 1958 issue of Architectural Forum
recognized the Robinson's building as one of "six stores of distinction". The article also
identified Raymond Loewy Associates as designer of the store's interiors and Robinson
&Wilson, Inc. as the general contractor.
The building's patterned marble and quartz aggregate tile was part of the building
industry's foray into the use of concrete block in more decorative expressions. The late
1950s and early 1960s saw an explosion in the use of decorative concrete block which
was to take two major directions, i.e., one in the form of solid, load-bearing "Shadowal"
concrete blocks and the second as airy, perforated, non-load bearing, concrete "screen
block."
In the summer of 1958, the July issue of The Journal of the American Institute of
Architects announced 1958's "National Honor Awards" in the field of architecture.
Based on judgment criteria, including "quality of unity in the entire work," "expression of
strength without heaviness," "refinement," "aesthetic quality," and finally `originality and
inventiveness", the "First Honor Award" went to the Palm Springs J.W. Robinson
Department Store.
Beyond its architectural significance, the store represents a pre-shopping mall era,
when Palm Canyon Drive, like Rodeo Drive and Worth Avenue in Palm Beach,
Florida, was known as one of the world's famous streets for carriage-trade
shopping. World-renowned upscale retailers sharing Palm Canyon Drive in their own
free-standing buildings included Bullock's Wilshire, Saks Fifth Avenue, I. Magnin,
Joseph Magnin, and a plethora of independent resort fashion houses and fine jewelers.
All of the other original stores, except for the Saks building at Ramon and Palm Canyon
Drive are gone. The mid-century J.W. Robinson's building, now home to The Alley, is
one of the few remaining relics of Palm Springs' shopping and fashion heyday of the
20th Century.
REQUIRED FINDINGS
Section 8.05.160 of the Municipal Code requires that the City Council find that
designation of a site as historic furthers the purpose of the Historic Preservation
ordinance:
8.05.010 Purpose and authority. This chapter is adopted pursuant to the
authority of Government Code Section 37361 for the purpose of
preserving areas and specific buildings of the city which reflect elements
03
City Council Staff Report January 16,2013
Case: HSPB No. 84; 333—343 S. Palm Canyon Drive Page 4 of 6
of its cultural, social, economic, political, architectural and archaeological
history. This chapter is intended to stabilize and improve buildings,
structures or areas which are considered to be of historical, architectural,
archaeological or ecological value, to foster civic beauty, to strengthen the
local economy and to promote the use of specific buildings for the
education and welfare of the citizens.
The HSPB concluded that the stated purpose and authority of the Historic Preservation
ordinance are furthered by this proposed designation, as follows:
a. As a complete and largely intact example of the mid-century department
store rendered in the modernist style, the J.W. Robinson's building holds an
important place in the City's architectural and social history.
b. The designation will help with future stabilization and improvement of the
building as it can promote the preservation of the building in its original
configuration and design.
c. Designation of the building will foster civic beauty, strengthen the local
economy and improve the citizens' education of Palm Springs' experience
with modern architecture and carriage-trade retail shopping.
Seven other qualities are listed in the Historic Resources ordinance as the basis for
designating a site, with the Board's recommendation on three of them provided below:
1. The resource is associated with events that have made a meaningful contribution
to the nation, state or community.
The Board did not support this finding.
2. The property is associated with lives of persons who made meaningful
contribution to national, state or local history.
The Board did not support this finding.
3. The property reflects or exemplifies a particular period of the national, state or
local history.
The application describes the building as designed by the Los Angeles-
based architectural firm of Luckman & Pereira (with Max R. Horwitz as the
credited designer), and further notes that the building's stylistic markers
place it directly in the historic context of Palm Springs' Modern Period.
One of the city's better-known commercial buildings, the structure is a
prime, largely intact example of the significant modernist architecture for
which Palm Springs is widely known. As such it may be viewed as an
important component of the historic trends that have come to define Palm
Springs' image as a center of important midcentury architecture, i.e., an
historic trend that exemplifies a particular period of the national, state or
local history. The building also expresses the post-war and pre-mall
retailing era of the 1950's and '60's when major stores were located
downtown (including Bullock's Wilshire, Saks Fifth Avenue, I. Magnin,
Joseph Magnin on Palm Canyon Drive) and locals and visitors calmly
shopped alongside world-famous celebrities.
04
City Council Staff Report January 16,2013
Case: HSPB No.84; 333—343 S. Palm Canyon Drive Page 5 of 6
4. The property embodies the distinctive characteristics of a type, period or method
of construction.
The application states that the building possesses distinctive
characteristics of modern architecture, such as overall horizontality,
expression of structure, flat roofs, expansive amounts of glass, use of
inexpensive, machine produced materials, and masonry. The structure is
an important example of building practices in Palm Springs at midcentury.
5. The property presents the work of a master builder, designer, artist, or architect
whose individual genius influenced his age; or that possesses high artistic value.
The building's architect, the firm of Luckman & Pereira, has long been
recognized as a leading firm of the modernist movement and
documentation on the firm is extensive. The April 1957 issue of Architect &
Engineer identifies Luckman & Pereira vice-president Max R. Horwitz as
the designer credited with both the Beverly Hills and Palm Springs
Robinson's stores. The Palm Springs Robinson's building was
immediately recognized by the architectural press and peers in the
profession as an extraordinary effort that combined a sense of proportion,
massing, refinement and use of modern materials and technology,
including receipt of the 1960 Triennial Honor Award from the American
Institute of Architects Southern California Chapter. Luckman & Pereira's
J.W. Robinson Department Store / Robinson's Specialty Shop certainly
articulates the best of "corporate modernism" to a level of excellence and
confidence that could easily be considered an aesthetic ideal.
6. The property represents a significant and distinguishable entity whose
components may lack individual distinction.
The Board did not support this finding.
7. The property has yielded or may be likely to yield information important to
national, state or local history or prehistory.
The Board did not support this finding.
ENVIRONMENTAL ASSESSMENT
In accordance with Section 15331 (Historical Resources Restoration/Rehabilitation) of
the California Environmental Quality Act (CEQA), the proposed designation is
categorically exempt from environmental review as the proposed designation meets the
conditions outlined for preservation of a historic resource.
NOTIFICATION
Pursuant to section 8.05.140 of the Municipal Code of Palm Springs, All property
owners within four hundred (400) feet of the subject property have been notified and
notice was made in a newspaper of general circulation. As of the writing of this report,
05
City Council Staff Report January 16,2013
Case: HSPB No.84; 333—343 S. Palm Canyon Drive Page 6 of 6
staff has not received any inquiries on this matter. The property owner has also been
notified and has previously expressed support for the designation.
r win AICP Thomas J. Wil n
Director of Pldnnidg Services Assistant City Manager, Dev't Svcs
David H. Ready
City Manager
Attachments:
1. Draft City Council Resolution, including Statement of Historic Significance
2. Vicinity Map
3. Letter and e-mail from property owner, William Marek, December 20, 2012
4. Resolution #84 of the HSPB
5. HSPB meeting minutes and staff report dated and November 13, 2012
6. HSPB meeting minutes dated October 9, 2012
7. HSPB meeting minutes and staff report dated July 10, 2012
8. Nomination application from Ron Marshall / Palm Springs Preservation
Foundation, revised September 17, 2012
06
RESOLUTION NO.
OF THE CITY COUNCIL OF THE CITY OF PALM
SPRINGS, CALIFORNIA DESIGNATING THE PROPERTY
LOCATED AT 333-343 SOUTH PALM CANYON DRIVE
(J.W. ROBINSONS DEPARTMENT STORE / ROBINSONS
SPECIALTY SHOPS / "THE ALLEY") AS A HISTORIC SITE,
CLASS 1 — HSPB 84
WHEREAS, Chapter 8.05 of the Palm Springs Municipal Code allows for the
designation of historic sites; and
WHEREAS, on July 10, 2012, the Historic Site Preservation Board initiated an
investigation to determine if the property at 333-343 S. Palm Canyon Drive (J.W.
Robinsons Department Store / Robinsons Specialty Shops / "The Alley") should be
designated a historic site; and
WHEREAS, on November 13, 2012, the Historic Site Preservation Board conducted a
public hearing in accordance with applicable law to consider designation of the property
at 333-343 S. Palm Canyon Drive as a historic site; and
WHEREAS, upon completion of said hearing and after considering all materials and
testimony presented on the matter, the HSPB adopted Resolution #84 to recommend to
City Council designation of the property located at 333-343 S. Palm Canyon Drive as a
Historic Site, Class 1; and
WHEREAS, notice of a public hearing of the City Council of the City of Palm Springs to
consider designation of the property located at 333-343 S. Palm Canyon Drive as a
Historic Site, Class 1 was issued in accordance with applicable law; and
WHEREAS, on January 16, 2013 the City Council conducted a public hearing in
accordance with applicable law to consider designation of the property located at 333-
343 S. Palm Canyon Drive as a Historic Site, Class 1; and
WHEREAS, the designation of the property located at 333-343 S. Palm Canyon Drive
as a Historic Site, Class 1 shall further the purpose and intent of Chapter 8.05 and
promotes the sensitive preservation of said site; and
WHEREAS, in accordance with the California Environmental Quality Act (CEQA), the
designation of a historic site is categorically exempt from environmental review
pursuant to Section 15331 for the preservation of historical resources; and
WHEREAS, the City Council has carefully reviewed and considered all of the evidence
in connection with the designation, including but not limited to the staff report,
application and historical research, all written and oral testimony presented and notes
the following:
07
CC Resolution January_,2013
HSPB#84 Page 2 of 7
1. In 1958, the J.W. Robinsons Department Store / Robinson's Specialty Shop
("Robinson's"), now "The Alley", was constructed (with an addition in 1972) on a
flat, rectangular lot at the south-west corner of S. Palm Canyon Drive and Baristo
Road, and with a site address of 333-343 S. Palm Canyon Drive; and
2. The Robinson's building was recognized as significant from the time of its
original construction, including a "First Honor Award" from the American Institute
of Architects in 1958 and significant mention in the March 1958 issue of
Architectural Forum; and
3. The defining characteristics of this building include:
• A pavilion-style building elevated from street level by four horizontal concrete
steps;
• A glassed-in, well-lighted east elevation functioning as a display window;
• Clerestory windows in the center of the building;
• Broad roof overhangs supported by 4-inch finned steel pipe columns;
• Cylindrical spun-aluminum exterior lighting fixtures;
• Gold-anodized aluminum fascia
• Concrete decorative tile fascia in a three-dimensional horizontal diamond
pattern on three elevations
THE CITY COUNCIL DOES HEREBY RESOLVE:
SECTION 1: Pursuant to CEQA, the City Council finds that the designation of the
property at 333-343 S. Palm Canyon Drive (Robinsons / "The Alley„) as a Class 1
historic site is categorically exempt from environmental review pursuant to Section
15331 whereby this designation is for the preservation of a historical resource.
SECTION 2: Pursuant to Section 8.05.020 of the Palm Springs Municipal Code, the
City Council does hereby make the following findings regarding the property at 333-343
S. Palm Canyon Drive (Robinsons / "The Alley") to support designation as a Class One
historic site:
1. The stated purpose and authority of the Historic Resources ordinance are
furthered by this proposed designation.
a. As a complete and largely intact example of the mid-century department store
rendered in the modernist style, the J.W. Robinson's Department Store /
Robinsons Specialty Shops holds an important place in the City's
architectural and social history.
b. The designation will help with future stabilization and improvement of the
building as it can promote the preservation of the building in its original
configuration and design.
08
CC Resolution January_,2013
HSPB#84 Page 3 of 7
c. Designation of the building will foster civic beauty, strengthen the local
economy and improve the citizens' education of Palm Springs' experience
with modern architecture and carriage-trade retail shopping.
2. The property reflects or exemplifies a particular period of the national, state or
local history.
The application describes the building as designed by the Los Angeles-based
architectural firm of Luckman & Pereira (with Max R. Horwitz as the credited
designer), and further notes that the building's stylistic markers place it directly in
the historic context of Palm Springs' Modern Period. One of the city's better-
known commercial buildings, the structure is a prime, largely intact example of
the significant modernist architecture for which Palm Springs is widely known. As
such it may be viewed as an important component of the historic trends that
have come to define Palm Springs' image as a center of important midcentury
architecture, i.e., an historic trend that exemplifies a particular period of the
national, state or local history. The building also expresses the post-war and
pre-mall retailing era of the 1950's and '60's when major stores were located
downtown (including Bullock's Wilshire, Saks Fifth Avenue, I. Magnin, Joseph
Magnin on Palm Canyon Drive) and locals and visitors calmly shopped
alongside world-famous celebrities.
3. The property embodies the distinctive characteristics of a type, period or method
of construction.
The application states that the building possesses distinctive characteristics of
modern architecture, such as overall horizontality, expression of structure, flat
roofs, expansive amounts of glass, use of inexpensive, machine produced
materials, and masonry. The structure is an important example of building
practices in Palm Springs at midcentury.
4. The property presents the work of a master builder, designer, artist, or architect
whose individual genius influenced his age; or that possesses high artistic value.
The building's architect, the firm of Luckman & Pereira, has long been
recognized as a leading firm of the modernist movement and documentation on
the firm is extensive. The April 1957 issue of Architect & Engineer identifies
Luckman &Pereira vice-president Max R. Horwitz as the designer credited with
both the Beverly Hills and Palm Springs Robinson's stores. The Palm Springs
Robinson's building was immediately recognized by the architectural press and
peers in the profession as an extraordinary effort that combined a sense of
proportion, massing, refinement and use of modern materials and technology,
including receipt of the 1960 Triennial Honor Award from the American Institute
of Architects Southern California Chapter. Luckman & Pereira's J.W. Robinson
Department Store / Robinson's Specialty Shop certainly articulates the best of
"corporate modernism" to a level of excellence and confidence that could easily
be considered an aesthetic ideal.
09
CC Resolution January_,2013
HSPB#84 Page 4 of 7
SECTION 3: Based upon the foregoing, the City Council does hereby adopt a
Statement of Historic Significance attached hereto as Exhibit A, and designate as a Class
1 Historic Site the building and site at 333-343 S. Palm Canyon Drive (J.W. Robinsons
Department Store / Robinsons Specialty Shops / "The Alley"), subject to the following
conditions:
1. The property owner shall permit the City to place a historic marker of the City's
choosing at the site. The marker shall be placed in a location visible from the
public right-of-way. The owner shall maintain the marker in the location installed
and pay for the replacement cost if the plaque is lost, stolen, or otherwise
removed from the property.
2. All future modifications of the existing structures, as well as any new buildings
shall require HSPB review pursuant Municipal Code Ordinance 8.05.180. No
HSPB review shall be required for new portable, detached, non-habitable
structures or modifications to landscaping.
3. All requirements of the Palm Springs Zoning Code shall be met.
4. That the City Clerk submit the Council Resolution to the County recorder for
recordation within 90 days of the effective date of this resolutioS.
5. Any alterations or modifications to the exterior approved prior to the designation
of this site by the City Council shall be deemed acceptable.
ADOPTED THIS _th day of January, 2013.
David H. Ready, City Manager
ATTEST:
James Thompson, City Clerk
1�
CC Resolution January_,2013
HSPB#84 Page 5 of 7
CERTIFICATION
STATE OF CALIFORNIA )
COUNTY OF RIVERSIDE ) ss.
CITY OF PALM SPRINGS )
I, JAMES THOMPSON, City Clerk of the City of Palm Springs, hereby certify that
Resolution No. is a full, true and correct copy, and was duly adopted at a regular
meeting of the City Council of the City of Palm Springs on
by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
James Thompson, City Clerk
City of Palm Springs, California
CC Resolution January_,2013
HSPB#84 Page 6 of 7
EXHIBIT A
STATEMENT OF HISTORIC SIGNIFICANCE
J.W. ROBINSON DEPARTMENT STORE / ROBINSON'S SPECIALTY SHOP
THE ALLEY
333-343 SOUTH PALM CANYON DRIVE
LOCATION
The J.W. Robinson Department Store / Robinson's Specialty Shop building remains in
its original location and therefore qualifies under this aspect.
DESIGN
The J.W. Robinson Department Store / Robinson's Specialty Shop ("Robinson's)
building has seen some minor alterations; however, the essential characteristics of
form, plan, space, structure, and style have survived intact. Similarly, the structural
system; massing; arrangement of spaces; pattern of fenestration; and the type, amount,
and style of detailing, has survived as well. The exterior surface materials (concrete
block and metal fascia) have been painted but this is an insignificant and reversible
change. One of the primary design elements of the building is the elevation of the
structure above the street level by four, long horizontal steps that create both a sense
of arrival and impart a sense of importance to the building. Over the years concrete
planters have been installed which act as a barrier between the building and the street
thereby diminishing the drama of entering the building. These planters could be
removed or mitigated to more closely echo the original design. There is extensive
documentation in the form of plans and photographs (including many taken by
architectural photographer Julius Shulman) that illustrate the original design intent of
the architects.
SETTING
The setting of the Robinson's building continues to reflect the architects' original design
relationship of site and structure.
MATERIALS
As mentioned previously, the Robinson's building's exterior surface materials have
been painted, but this change does not constitute a significant loss of the physical
elements that expressed the design during the building's period of significance; the
particular pattern and configuration that today forms the building survives intact.
WORKMANSHIP
With the Robinson's building, the workmanship is comprised of integral ornamental
detailing reflected in concrete block, glass, steel, and even the exposed structural
system itself. The property continues to express a high degree of contemporary period
workmanship.
12
CC Resolution January—,2013
HSPB#84 Page 7 of 7
FEELING
The Robinson's building was designed and built to express Palm Springs' informal
glamour. As a retail establishment that unapologetically catered to the rich and aspiring
upper middle class, the "feeling" of the building reflected urbanity in an informal resort
location. The late 1950s and early '60's were a sophisticated, open and optimistic time,
a feeling expressed by the design of this building. With few modifications since
originally built, the Robinson's building retains the integrity of feeling, even as shopping
tastes and behaviors have changed.
ASSOCIATION
As stated under Criterion 1: the Robinson's building is an important example of
midcentury commercial development in Palm Springs. The building represents the city's
overall commercial development from the 1950s to the 1960s, and contributes to the
scale and character of the city's midcentury commercial "banking district." As such, it
continues its association with a pattern of events that have made a meaningful
contribution to the community; the building retains integrity of association.
SUMMARY: The building appears to be in excellent condition due largely to the use of
construction materials suitable for the harsh desert environment. The Integrity analysis
confirms that the building still possesses all seven aspects of integrity. And while the
building has undergone numerous minor alterations since it was built, virtually all of its
character-defining features survive. The building retains a high degree of integrity
sufficient to qualify it for listing as a Class 1 Historic Site.
13
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CITY OF PALM SPRINGS
CASE NO: HSPB84 DESCRIPTION: To consider designating the
property known as the J.W. Robinsons Building
APPLICANT: City of Palm Springs ("The Alley") as a Class 1 Historic Site (Case
HSPB 84). The subject site is located at 333-343
South Palm Canyon Drive. (APN 513-203-013). 14
THE ALLEY
80250 Highway 111, Space A101, Indio, CA 92201
(760) 863-5077 Fax: (760) 863-5077
December 20, 2012
Palm Springs City Council
3200 East Tahquitz Canyon Way
Palm Springs, CA 92262
RE: 333 South Palm Canyon Drive
(Former Robinson's building)
Dear City Council Members,
I was encouraged to write to you by Craig Ewing. As you know,the City Historical Site
Preservation Board wants to make our building on Palm Canyon a historical site. I have spoken
to my longtime real-estate agent and she does not share the Board's view that the designation will
improve its property value. Her words were"There is no upside for you if your property is
designated a historical site."
Obviously,we don't want the historical designation, but we can understand the City's desire to
preserve its best architecture. We are looking to find a middle ground between forcing us to
accept the historical designation and failing to protect Palm Springs' heritage.
We would be willing to sign an agreement with the City to the effect that as long as we own the
building we will make no changes to the exterior without the City's approval. If at some time in
the distant future,we should sell the building, the historical designation could be revisited at that
time.
The Alley has been in Palm Springs since 1975. We have helped to make the City the interesting
and vibrant tourist destination it is. We hope you can see our point of view and will work with
us as a partner rather than an adversary.
Best regards,
William Marek
Owner
15
Craig Ewing
From: William Marek[Will@TheAlley.info]
Sent: Thursday, December 20, 2012 6:50 AM
To: Craig Ewing
Subject: Re: Historical Designation
Attachments: Palm Springs Historical letter.doc
Dear Craig,
Attached is a copy of the letter I sent to the City Council. If you have any more comments or
suggestions, please don't hesitate to contact me.
Best regards,
Will Marek
Corporate Offices
The Alley
8025o Highway=i
Indio, CA 92201
(760)347-720o Fax(760)345-1076
> From: Craig Ewing <Craig.Ewing@ palmsprings-ca.gov>
> Date: Tue, 27 Nov 2022 io:s8:04-0800
>To: William Marek<Will@a TheAlley.info>
> Subject: RE: Historical Designation
>Will,
>There may be some merit in your suggestion, although it will be the
> City Council's to consider. One possibility would be to let the
> Council approve the designation now, but make it effective only upon
>the sale of the building and subject to the condition you proposed. I
> don't know that they would go for that, but it allows them to act now
> and preserve your concern.
>We haven't scheduled the hearing with the Council yet, and it will
> probably go sometime in January. You may wish to consider a letter
> directly to the City Council laying out your suggestion. I hope that
> is helpful.
> Craig A. Ewing,AICP
> Director of Planning Services
> City of Palm Springs
> 320o E. Tahquitz Canyon Way
> Palm Springs, CA 92262
> 760-323-8269 i
1 i6
> -----Original Message-----
> From:Will Marek[mailto:Will@a TheA[ley.info]
> Sent: Monday, November 26, 2012 4:47 PM
>To: Craig Ewing
> Subject: Historical Designation
> Dear Craig,
>You have mentioned that the City doesn't like to go against the wishes
> of the building owner regarding designating it historical.
> I have a suggestion that could make us both happy. We would sign an
> agreement that as long as we own the Robinson's building we will not
> alter the exterior without the consent of the City. When and if in
>the distant future we do sell the building, the City could revisit the
> historical designation at that time.
> Please let me know what you think.
> Best regards,
>Will Marek
>The Alley Corporate Offices
> 8025o Highway iii
> Indio, CA 92201
> (760)347-7200
> Fax: (760)345-1076
2 17
HSPB RESOLUTION NO. 84
OF THE HISTORIC SITE PRESERVATION BOARD OF
THE CITY OF PALM SPRINGS, CALIFORNIA,
RECOMMENDING THAT THE CITY COUNCIL
DESIGNATE THE PROPERTY LOCATED AT 333-343
SOUTH PALM CANYON DRIVE ("J.W. ROBINSONS
DEPARTMENT STORE / ROBINSON'S SPECIALTY
SHOP") AS A HISTORIC SITE, CLASS 1 - HSPB 84
WHEREAS, in 1958, the J.W. Robinsons Department Store / Robinson's Specialty
Shop ("Robinson's"), now "The Alley", was constructed (with an addition in 1972) on a
flat, rectangular lot at the south-west corner of S. Palm Canyon Drive and Baristo Road,
and with a site address of 333-343 S. Palm Canyon Drive; and
WHEREAS, the Robinson's building was recognized as significant from the time of its
original construction, including a "First Honor Award" from the American Institute of
Architects in 1958 and significant mention in the March 1958 issue of Architectural
Forum; and
WHEREAS, the defining characteristics of this building include:
- A pavilion-style building elevated from street level by four horizontal concrete
steps;
- A glassed-in, well-lighted east elevation functioning as a display window;
- Clerestory windows in the center of the building;
- Broad roof overhangs supported by 4-inch finned steel pipe columns;
- Cylindrical spun-aluminum exterior lighting fixtures;
- Gold-anodized aluminum fascia
- Concrete decorative tile fascia in a three-dimensional horizontal diamond
pattern on three elevations
WHEREAS, Chapter 8.05 of the Palm Springs Municipal Code allows for the
designation of historic sites; and
WHEREAS, on July 10, 2012, the Historic Site Preservation Board (HSPB) of the City
of Palm Springs, initiated an application for Historic Site Designation for the J.W.
Robinsons Building; and
WHEREAS, notice of a public hearing of the Historic Site Preservation Board of the City
of Palm Springs to consider designation of the property, known as the Casa Palmeras
residences, as a historic site was issued in accordance with applicable law; and
WHEREAS, on November 13, 2012, the Historic Site Preservation Board conducted a
public hearing in accordance with applicable law to consider designation of the Casa
Pa►meras residences as a historic site; and
WHEREAS, the Historic Site Preservation Board has carefully reviewed and considered
all of the evidence in connection with the designation, including but not limited to the
staff report, application and historical research, all written and oral testimony presented.
18
HPSB Resolution 84 November 13, 2012
J.W. Robinsons, 333-343 S. Palm Canyon Dr. Page 2 of 4
THE HISTORIC SITE PRESERVATION BOARD HEREBY FINDS AS FOLLOWS:
Section 1. The stated purpose and authority of the Historic Resources ordinance are
furthered by this proposed designation.
a. As a complete and largely intact example of the mid-century department store
rendered in the modernist style, the J.W. Robinson's building holds an
important place in the City's architectural and social history.
b. The designation will help with future stabilization and improvement of the
building as it can promote the preservation of the building in its original
configuration and design.
c. Designation of the building will foster civic beauty, strengthen the local
economy and improve the citizens' education of Palm Springs' experience
with modern architecture and carriage-trade retail shopping.
Section 2. The property reflects or exemplifies a particular period of the national,
state or local history.
The application describes the building as designed by the Los Angeles-based
architectural firm of Luckman & Pereira (with Max R. Horwitz as the credited
designer), and further notes that the building's stylistic markers place it directly in
the historic context of Palm Springs' Modern Period. One of the city's better-
known commercial buildings, the structure is a prime, largely intact example of
the significant modernist architecture for which Palm Springs is widely known. As
such it may be viewed as an important component of the historic trends that
have come to define Palm Springs' image as a center of important midcentury
architecture, i.e., an historic trend that exemplifies a particular period of the
national, state or local history. The building also expresses the post-war and
pre-mall retailing era of the 1950's and '60's when major stores were located
downtown (including Bullock's Wilshire, Saks Fifth Avenue, 1. Magnin, Joseph
Magnin on Palm Canyon Drive) and locals and visitors calmly shopped
alongside world-famous celebrities.
Section 3. The property embodies the distinctive characteristics of a type, period or
method of construction.
The application states that the building possesses distinctive characteristics of
modern architecture, such as overall horizontality, expression of structure, flat
roofs, expansive amounts of glass, use of inexpensive, machine produced
materials, and masonry. The structure is an important example of building
practices in Palm Springs at midcentury.
Section 4. The property presents the work of a master builder, designer, artist, or
architect whose individual genius influenced his age; or that possesses
high artistic value.
The building's architect, the firm of Luckman & Pereira, has long been
recognized as a leading firm of the modernist movement and documentation on
the firm is extensive. The April 1957 issue of Architect & Engineer identifies
19
HPSB Resolution 84 November 13, 2012
J.W. Robinsons, 333-343 S. Palm Canyon Dr. Page 3 of 4
Luckman & Pereira vice-president Max R. Horwitz as the designer credited with
both the Beverly Hills and Palm Springs Robinson's stores. The Palm Springs
Robinson's building was immediately recognized by the architectural press and
peers in the profession as an extraordinary effort that combined a sense of
proportion, massing, refinement and use of modern materials and technology,
including receipt of the 1960 Triennial Honor Award from the American Institute
of Architects Southern California Chapter. Luckman & Pereira's J.W. Robinson
Department Store / Robinson's Specialty Shop certainly articulates the best of
"corporate modernism" to a level of excellence and confidence that could easily
be considered an aesthetic ideal.
NOW, THEREFORE, BE IT RESOLVED that, based upon the foregoing, the Historic
Site Preservation Board recommends that the City Council adopt the attached
Statement of Historic Significance and designate the entire property located at 333-343
South Palm Canyon Drive, Palm Springs, California (J.W. Robinsons Department Store
/ Robinson's Specialty Shop / The Alley) as a Historic Site, Class 1 subject to the
following conditions;
1. The property owner shall permit the City to place a historic marker of the City's
choosing at the site. The marker shall be placed in a location visible from the
public right-of-way. The owner shall maintain the marker in the location installed
and pay for the replacement cost if the plaque is lost, stolen, or otherwise
removed from the property.
2. All future modifications of the existing structures, as well as any new buildings
shall require HSPB review pursuant Municipal Code Ordinance 8.05.180.
3. No review for maintenance of the parking lot or landscaping shall be required,
except that, subject to staff approval, any new landscape materials shall be
native or desert-appropriate, including removal of turf, where practical.
4. All requirements of the Palm Springs Zoning Code shall be met.
5. That the City Clerk submit the Council Resolution to the County recorder for
recordation within 90 days of the effective date of this resolution.
6. Any alterations or modifications to the exterior approved prior to the designation
of this site by the City Council shall be considered legal, non-conforming only as
to Section 8.05 of the Palm Springs Municipal Code.
ADOPTED this 13t" day of November, 2012.
AYES: Glenn, McGrew, Vice-Chair Grattan, Chair DeLeeuw
NOES: Ploss
ABSENT: Gilmer
ABSTENTIONS:
20
HPSB Resolution 84 November 13, 2012
J.W. Robinsons, 333-343 S. Palm Canyon Dr. Page 4 of 4
ATTEST: CITY OF PALM SPRINGS,
CALIFORNIA
a' A wing, I 'P
Dir or of Pla ni g Services
Historic Site Pr rvation Board Secretary
21
Historic Site Preservation Board Page 2 of 6
Minutes from the November 13. 2012 Meeting FD7
6. PUBLIC HEARING:
—mApW• 6A. Case HSPB #84 - An application by the Historic Site Preservation Board to
designate the commercial building known as the J.W. Robinson's Building ("The
Alley") as a Class 1 Historic Site located at 333 — 343 South Palm Canyon Drive,
Zone CBD, Section 15.
Director Ewing presented the staff report. The Commission asked about updated
information from the applicant and Board member McGrew noted the following
changes to the application:
- Identify the original name as "Robinsons Specialty Shop" (page 5)
- Add reference to building designer Max Horwitz, (Page 9)
- Note recognition of 1960 Triennial Honor Award from AIA Southern
California Chapter
- Additional language regarding other retail stores designed by notable
architects
- Additions to the bibliography
He also suggested adoption of a revised statement with these changes in the
Board's recommendation.
Board member Ploss confirmed that the property owner does not support the
nomination, and suggested that designating only the original 1957 building might
alleviate the property owner's concerns.
Chair DeLeeuw opened the public hearing.
Gary Johns, resident, noted that a recent Palm Springs Preservation Foundation
tour of the building's exterior reinforced his belief that the 1972 addition be included
in the designation and expressed support for the nomination.
Chair DeLeeuw closed the public hearing.
The Board discussed:
- The importance of the 1972 addition to the nomination;
- The regulations and practices for notifying surrounding property owners;
- The building's design in light of its phased construction ;
- The owner's objections to the nomination;
- The draft history statement; and
- The draft resolution, including the discussion of character-defining features
Motion by McGrew; second by Glenn; vote 5-0-1 (Gilmer absent) to adopt the history
statement, as amended.
Motion by Grattan; second by Glenn; vote 4-1-1 (Ploss opposed, Gilmer absent) to
adopt the draft resolution, as amended, recommending Class One designation for the
entire building, including the Statement of Historic Significance.
22
Historic Site Preservation Board Page 3 of 6
Minutes from the November 13, 2012 Meeting FD"F7T
Board member Ploss noted that she supports designation of the original
construction.
814
the meeting.
6 Case HSPB #85 - An application by Lawrence E. Wood, owner, to designate the
.ngle-family dwelling as a Class 1 historic site located at 992 E. La Jolla Road,
Z e R-1-C, Section 25.
Direct Ewing presented the staff report. The Commission asked about:
- ignating a single house as a prototype within a tract of similar homes;
- Th articular elements of this property, including the "woven" wood fence;
- The dscape plan as a contemporary expression of modernism, as
designe by the original architect, and as a desert-appropriate design;
- The City's uthonty to designate parts of the property;
- The potenti of creating a historic district in the Twin Palms Estates
neighborhood.
Chair Deleeuw opened t public hearing.
Chris Menrad, property owne , indicated that the redwood fence is original and that
the design was used throughou a tract. He noted that the landscape plan is true
to the mid-century modern era, en though it was only recently prepared by
Kreisel. He also indicated that h was responsible for the recent renovation,
including research into the design, aterials and colors used in the original
construction. He expressed his supp for designating important homes and
requested approval of this application.
Chair DeLeeuw closed the public hearing.
The Board discussed the quality of the restoration.
Motion by Ploss; second by Glenn; vote 5-0-1 (Gilmer a ent) to adopt the history
statement, as amended.
Board member Glenn confirmed that, should the landscapin be included in the
City's designation, future changes to the landscaping would b subject to Board
review.
Motion by Ploss; second by Glenn; vote 5-0-1 (Gilmer absent) to ad the draft
resolution, as presented, recommending Class One designation for the ire site,
including the Statement of Historic Significance.
Board member McGrew returned to the meeting.
23
A.
PPLM SA4
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4AOYAtED
co4
1F00.N�P Historic Site Preservation Board
Staff Report
Date: November 13, 2012
Case No: HSPB — 84
Application Type: Class 1 Designation Application
Location: 333-343 S. Palm Canyon Dr. — J.W. Robinson's Store (The Alley)
Owner: Marek Family LLP, (Mr. William Marek)
Applicant: Historic Site Preservation Board
Zone: C-D-B / Central Business District
APN: 507-274-003
From: Craig A. Ewing, AICP, Director of Planning Services
PROJECT DESCRIPTION
An application by the Historic Site Preservation Board to designate the commercial
building at 333-343 S. Palm Canyon Drive, known as the J.W. Robinson's Store (and
presently occupied by "The Alley") as a Class 1 historic site. Such designation would:
1. Place the subject property under the guidance of Municipal Code Section 8.05
2. Require present and subsequent owners to maintain the buildings consistent
with that ordinance,
3. Grant possible property tax reduction opportunities to the owners under the State
of California Mills Act.
RECOMMENDATION
That the Historic Site Preservation Board (RSPB) open a public hearing, received any
testimony and adopt the attached draft statement of historic significance and resolution
recommending to the City Council a Class 1 historic designation for the property.
24
Historic Site Preservation Board Staff Report November 13,2012
Case HSPB-84;333-343 S Palm Canyon Drive Page 2 of 15
PRIOR ACTIONS
On July 10, 2012, the Historic Site Preservation initiated an investigation in accordance
with Section 8.05.135 of the Palm Springs Municipal Code for possible designation of
the subject property as a historic site.
On October 9, 2012, the HSPB discussed a draft statement of historic significance for
the project.
BACKGROUND AND SETTING
Definition of an Historic Site.
Section 8.05.020 of the Municipal Code provides the definition of a historic site as
follows;
(a) Historic Site.
An historic site is any real property such as: a building; a structure, including but
not limited to archways, tiled areas and similar architectural elements; an archaeological
excavation or object that is unique or significant because of its location, design, setting,
materials, workmanship or aesthetic effect and:
1. That is associated with events that have made a meaningful contribution to the
nation, state or community; or
2. That is associated with lives of persons who made meaningful contribution to
national, state or local history; or
3. That reflects or exemplifies a particular period of the national, state or local
history,- or
4. That embodies the distinctive characteristics of a type, period or method of
construction, or
5. That presents the work of a master builder, designer, artist, or architect whose
individual genius influenced his age; or that possesses high artistic value; or
6. That represents a significant and distinguishable entity whose components may
lack individual distinction; or
7. That has yielded or may be likely to yield information important to national, state
or local history or prehistory.
A Class 1 Historic Site may also qualify for historic designation at the federal, state
and/or county level.
Designation of Historic Sites.
The City Council is authorized to designate Historic Sites.
The Historic Site Preservation Board makes recommendations to the City Council that
certain sites be designated as Historic Sites in accordance with Section 8.05.135 of the
Municipal Code. The Board may initiate studies, surveys and investigations it deems
necessary to adequately gather information in consideration of a recommendation.
2 25
Historic Site Preservation Board Staff Report November 13,2012
Case HSPB-84;333-343 S Palm Canyon Drive Page 3 of 15
Conditions that apply to Class 1 Historic Sites.
According to Section 8.05 of the Municipal Code, the following shall apply to a Class 1
Historic Site:
1. It shall meet the definition of a historic site as outlined in Municipal Code Section
8.05.020.
2. An archival file shall be maintained on the property by the City.
3. It may be qualified as `historic' at the federal, state, and/or county level.
4. The structure/site may not be modified nor objects removed without the approval
of the City Council.
5. The use may be limited by the City Council to the extent that it may impair the
integrity of the site.
6. A plaque explaining the historic nature of the site will be installed at the site.
7. Compliance with all rules and regulations for Historic Sites and Historic Districts
under Article IV of Chapter 8.05 of the Municipal Code shall be required.
DESCRIPTION AND ANALYSIS
Located on the southwest corner of South Palm Canyon Drive and West Baristo
Avenue, the concrete slab construction building built in 1958 consists of 14,500 square
feet of retail, office and receiving space on a 1.94 acre lot in downtown Palm Springs.
The building was supplemented in 1972 with a 13,400 square foot addition. The
pavilion-style modernist building is elevated from the street level by four long horizontal
concrete steps.'
The building has a glassed-in, well-lighted fagade on the east side of the building which
acts as a giant display window. Clerestory windows in the center of the building provide
a view of the mountains and take advantage of the desert climate to provide bright
daytime lighting to the main selling area (thereby saving on the costs of electrical
lighting).
Broad roof overhangs are supported with load-bearing 4-inch steel pipe columns
spaced at 9-foot intervals. These columns each have four "fins" or "ribs" which sprout
from each column at 90-degree angles starting about at about 6.5 inches above the
concrete sidewalk. These fins protrude about 2-inches near the ground, subtlety
increase to about 4-inches of width at an elevation of about 10-feet, and decreased
again as the top of the column nears the building's overhang. The underside of the
building overhang is punctuated with cylindrical spun-aluminum lighting fixtures also
spaced at 9-foot intervals. A gold anodized aluminum fascia on the building exterior is
now painted over.
Three of the exterior walls are characterized by three-dimensional horizontal diamond,
or "harlequin," design 12"x12"xV concrete decorative tile, creating interesting shadows
throughout the day. (The original Robinson's store sign, now lost, echoed the diamond-
like design of both the concrete tiles and the aluminum fascia.) There was also
' This description is derived from the application submitted by the Palm Springs Preservation Foundation,
revised July 10, 2012. Additional information is provided in the application, attached to this report.
3
Zb
Historic Site Preservation Board Staff Report November 13,2012
Case HSPB-84;333-343 S Palm Canyon Drive Page 4 of 15
extensive use of 12"x12"x12" single-core concrete block, primarily on the south
elevation. The block creates a grid-like pattern that compliments, rather than competes
with, the patterned concrete tile.
In 1972, in response to an apparent need for more retail space, an addition was
constructed, connecting to the south end of the original building. Stylistically identical to
the original Luckman & Pereira structure, records show the addition was supervised by
architect William L. Pereira (who was then practicing independently). The seamless
addition uses similar building materials; repeats the central clerestory windows and is
virtually indistinguishable from the original building.
The record of City building permits is extensive and described in the application. The
major permits are listed below:z
Date Address Type/Number Owner Remarks
8126/57 333 S. Palm Canyon Building/9961 J. W. Robinson 14,500 sq. ft. at cost
(Pearl McManus) of$280,000
7/24/72 333 S. Palm Canyon Building/4794 J. W. Robinson Add 13,400 sq. ft. at
cost of$275,000
Coble&Wessman
Other permits for interior work, electrical / plumbing / HVAC and signs were also issued
over the years; however, the primary exterior design and features have not been
significantly altered over the years.
DEFINING HISTORIC CHARACTERISTICS
The building was recognized as significant from the time of its original construction. In
an article entitled "Bazaar in an Oasis," the March 1958 issue of Architectural Forum
described the Robinson's building in enthusiastic detail:
Built on a concrete platform at a busy center in Palm Springs, California, the
branch of the J.W. Robinson Company, a West Coast specialty shop, has a two-
way policy of visibility. Glass front walls, sheltered by deep overhangs, make the
entire interior a showroom...enticing the motorist to park and come in. Once he is
inside, in the center of the store, a 3-foot-deep clerestory perched on the roof
gives him back his view of the mountains, in whose lap Palm Springs sits. The
psychology is deliberate. Robinson's wanted to become a part of the
sophisticated resort reputation of this famous watering spot, to catch the
excitement in the air.
The design methods, besides providing great inward and outward visibility,
include a feeling of lightness. The roof is a series of light steel trusses linked in a
serrated pattern, and set on lean pipe columns....Nowhere does this roof rest on
walls, even at the solid masonry rear of the store....The walls are faced with a
2 This information is derived from the application submitted by the Palm Springs Preservation Foundation,
revised July 10, 2012. Additional information is provided in the application, attached to this report.
4 27
Historic Site Preservation Board Staff Report November 13,2012
Case HSPB-84;333-343 S Palm Canyon Drive Page 5 of 15
special tile of marble and quartz aggregate, patterned in a horizontal diamond to
repeat the rhythm of the gold anodized aluminum fascia.
Inside, shopping arrangements are on the open plan. The air conditioning does
not use conventional diffusers; tempered air is filtered into the store through
small adjustable slots in the acoustical tile ceiling...which acts as a plenum.
The "Bazaar in an Oasis" article was part of a special Forum installment entitled "Six
stores of distinction: Outstanding examples of new design trends in display and
merchandising" which showcased a variety of significant commercial projects. The
article also identified Raymond Loewy Associates as designer of the store's interiors
and Robinson &Wilson, Inc. as the general contractor.
The building's patterned concrete tile, identified as "special tile of marble and quartz
aggregate" in the Forum description, was part of the building industry's foray into the
use of concrete block in more decorative expressions. The late 1950s and early 1960s
saw an explosion in the use of decorative concrete block which was to take two major
directions, i.e., one in the form of solid, load-bearing "Shadowal" concrete blocks and
the second as airy, perforated, non-load bearing, concrete "screen block."
Today, both of these building materials can be found throughout Palm Springs in a
profusion of patterns. The use of an expensive, aggregate-imbedded tile (versus an
integrally decorative concrete block such as Shadowal) is an accurate snap-shot of an
evolving building material which would ultimately become inexpensive, rugged and
modular (and provide an alternative to expensive marble and quartz chips).
In the summer of 1958, the July issue of The Journal of the American Institute of
Architects announced 1958's "National Honor Awards" in the field of architecture. This
prestigious awards competition was juried by five nationally-prominent architects
(including Los Angeles architect Welton Beckett). There were 312 entries in the
competition which, according to the judges, evaluated entries based on "quality of unity
in the entire work," "expression of strength without heaviness," "refinement," "aesthetic
quality," and finally "originality and inventiveness." The "First Honor Award" went to the
J.W. Robinson Department Store in Palm Springs.
Beyond its architectural significance as "The Jewel Box of the Desert," the Palm Springs
J.W. Robinson's store represents a pre-shopping mall era, when Palm Canyon Drive,
like Rodeo Drive and Worth Avenue in Palm Beach, Florida, was known as one of the
world's famous streets for carriage-trade shopping. World-renowned upscale retailers
sharing Palm Canyon Drive in their own free-standing buildings included Bullock's
Wilshire, Saks Fifth Avenue, I. Magnin, Joseph Magnin, and a plethora of independent
resort fashion houses and fine jewelers.
During this fashion era, sophisticated locals and visitors calmly shopped
alongside Liberace, Red Skelton, the Gabor Sisters, Dinah Shore, Kirk Douglas, Frank
Sinatra and Bob Hope. J W Robinson's first Palm Springs venture started as a small
shop in the Desert Inn. The J.W. Robinson's corporation opened its free-standing store
5 28
Historic Site Preservation Board Staff Report November 13,2012
Case HSPB-84; 333-343 S Palm Canyon Drive Page 6 of 15
at the present site in 1958 and sold it 30 years later when it merged with the May
Company and opened a store in Palm Desert's Town Center. All of the other original
stores, except for the Saks building at Ramon and Palm Canyon Drive are gone. The
mid-century J.W. Robinson's building, now home to The Alley, is one of the few
remaining relics of Palm Springs' shopping and fashion heyday of the 20th Century.
REQUIRED FINDINGS
As noted above in Background and Setting, Section 8.05.020 of the Municipal Code
provides the definition of a historic site: "An historic site is any real property such as: a
building; a structure, including but not limited to archways, tiled areas and similar
architectural elements; an archaeological excavation or object that is unique or
significant because of its location, design, setting, materials, workmanship or aesthetic
effect". Seven other qualities are listed therein with the applicant's and staffs analysis
provided below:
1. The resource is associated with events that have made a meaningful contribution
to the nation, state or community.
The applicant asserts that the building's existence during the "gradual rise
of a city's prominence in architectural excellence" provides adequate
justification for this finding. Staff believes that a closer connection
between the property and one or more specific events is necessary to
meet this finding. No specific event of national, state or local history is
known to be associated with the property save the occupation of the
building by the J.W. Robinsons Company and subsequent tenants. Staff
cannot support this finding.
2. The property is associated with lives of persons who made meaningful
contribution to national, state or local history.
The applicant does not request designation based on this finding.
3. The property reflects or exemplifies a particular period of the national, state or
local history.
The application describes the building as designed by the Los Angeles-
based architectural firm of Luckman & Pereira, and further notes that the
building's stylistic markers place it directly in the historic context of Palm
Springs' Modern Period. One of the city's better-known commercial
buildings, the structure is a prime, largely intact example of the significant
modernist architecture for which Palm Springs is widely known. As such it
may be viewed as an important component of the historic trends that have
come to define Palm Springs' image as a center of important midcentury
architecture, i.e., an historic trend that exemplifies a particular period of
the national, state or local history. The building also expresses the post-
war and pre-mall retailing era of the 1950's and '60's when major stores
were located downtown and locals and visitors calmly shopped
alongside world-famous celebrities. Staff supports this finding.
6 29
Historic Site Preservation Board Staff Report November 13,2012
Case HSPB-84;333-343 S Palm Canyon Drive Page 7 of 15
4. The property embodies the distinctive characteristics of a type, period or method
of construction.
The application states that the building possesses distinctive
characteristics of modern architecture, such as overall horizontality,
expression of structure, flat roofs, expansive amounts of glass, use of
inexpensive, machine produced materials, and masonry. The structure is
an important example of building practices in Palm Springs at midcentury.
Staff supports the finding.
5. The property presents the work of a master builder, designer, artist, or architect
whose individual genius influenced his age; or that possesses high artistic value.
The application notes that the firm of Luckman & Pereira has long been
recognized as a leading firm of the modernist movement and
documentation on the firm is extensive. The J.W. Robinson Department
Store building was immediately recognized by the architectural press and
peers in the profession as an extraordinary effort that combined a sense of
proportion, massing, refinement and use of modern materials and
technology. Luckman & Pereira's J.W. Robinson Department Store
certainly articulates the best of "corporate modernism" to a level of
excellence and confidence that could easily be considered an aesthetic
ideal. Staff supports the finding.
6. The property represents a significant and distinguishable entity whose
components may lack individual distinction.
The application does not seek approval under this finding.
7. The property has yielded or may be likely to yield information important to
national, state or local history or prehistory.
The application does not seek approval under this finding.
CONCLUSION
Both the original physical development of the site and its current condition provide a
strong basis for historic designation. The 1972 addition expanded the building in a
respectful and sensitive manner. The building exterior continues to demonstrate one of
the most successful realizations of mid-century modern architecture in a department
store retail context, and is a testament to a way of public life (downtown department
store shopping) that has since passed into history.
ENVIRONMENTAL ASSESSMENT
In accordance with Section 15331 (Historical Resources Restoration/Rehabilitation) of
the California Environmental Quality Act (CEQA), the proposed designation is
categorically exempt from environmental review as the proposed designation meets the
conditions outlined for preservation of a historic resource.
7 30
Historic Site Preservation Board Staff Report November 13,2012
Case HSPB-84; 333-343 S Palm Canyon Drive Page 8 of 15
NOTIFICATION
Pursuant to section 8.05.140 of the Municipal Code of Palm Springs, All property
owners within three hundred (300) feet of the subject property have been notified and
notice was made in a newspaper of general circulation. As of the writing of this report,
staff has not received any inquiries on this matter.
Craig A. Ewing, AICP
Director of Planning Services
ATTACHMENTS
1. Vicinity Map
2. Draft Resolution and Statement of Historical Significance
3. Application and Submitted Documents
4. Correspondence from William Marek, property owner, Aug. 9, 2012
5. Letter to Mr. Marek from Chair DeLeeuw, Sept. 18, 2012
8 31
Historic Site Preservation Board Page 3 of 4
Minutes from the October 9, 2012 Meeting
7:7W
BUSINESS
B #27 El Paseo Building - Staff memo regarding HSPB
ons of app exterior changes associated with Workshop
located at 800 North Pa aw, Drive, Zone C-1.
r Glenn Mlaker presented the staff memo. ad no
-=d%1w 8B. Case HSPB 83 - A request to consider designation of the property known as The
Alley, previously the JW Robinson Department Store, as a Class 1 Historic Site
located at 333-343 S. Palm Canyon Drive; Zone C-B-D, Section 15.
Director Ewing presented the staff memo. Will Marek, property owner, expressed
his concern that historic designation would harm his property's value and therefore
opposed the designation. The Board discussed:
- The potential for a historic designation to enhance property values,
- The potential for tax credits under the Mills Act,
- Positive publicity associated with historic designation in Palm Springs
- The property's location across from the Santa Fe Federal Savings building,
- Limiting the designation to the original 1958 construction.
The Chair invited any public comments. Ron Marshall expressed support for the
designation's positive effect on property values and for the Mills Act's potential
benefits. He also stated his support for historic designation of the property.
The Board discussed:
- Alternative Statements of Historic Significance
- Shopping during the mid-century era in Palm Springs
- Contents of a sufficient statement
- Additional information on the design firm
- Outreach opportunities for future applications
9.A Las as Business Historic District Committee - Update
Board member presented information on the JW Robinsons building and
the Ambassador Apartm demonstrate how additions can be attached to an
original building. He also show toric photos of the District showing Francis
Stevens School and of the water depa uilding.
9.6 Public Outreach Committee - Update
No report.
Historic Site Preservation Board
Minutes from the July 10, 2012 Meeting
OTHER BUSINESS
9.A Cas PB 73 / HD #2 - A request for a Mills Act Contract for the MacBeth /
Dean Resi " within the Royal Hawaiian Estates Historic District, Historic
District#2 locate 5 East Twin Palms Drive, Zone R-2, Section 26.
Ken Lyon presented the staff re The Board confirmed that any unit owner
within the complex could apply for a sim ntract.
Motion by McGrew; second by Gilmer; vote 4-1- ss opposed, Glenn
absent) To recommend the City Council direct staff to e a Mills Act
Historic Property Agreement between the City of Palm Springs, oyal
Hawaiian Homeowners Association and Owners, Douglas MacBeth
tanley 15een.
+-=*mp 9.6 Initiation .of Procedure for Designation of Historic Sites for 333-343 S. Palm
Canyon Drive /The J. W. Robinson Department Store (presently, "The Alley").
Ron Marshall, representing the Palm Springs Preservation Foundation,
described the nomination report and summarized the highlights of his
investigation, The Board discussed:.
Phasing of the building's construction and timing of phase 2;
The condition of the south wall of the first phase;
Rationale for designating a less-than 50 year old addition (phase 2);
- The story of the Luckman / Pereira firm during the building's
construction;
- The effect of the addition on the historical significance of the property;
- Ownership of the site and prior tenants;
- The rendering provided in the nomination investigation; and
The merits of the building's site plan as a downtown store that supports
automobile traffic.
Motion by Ploss to initiate an investigation into the possible designation
only 333 S. Palm Canyon Drive (Phase 1), including the street side stairs
as a historic site. The motion failed for lack of a second.
Motion by McGrew•, second by Grattan; vote 4-1-1 (Ploss opposed, Glenn.
absent) to initiate an investigation into the possible designation of 333-343
S. Palm Canyon Drive as a historic site.
Chair DeLeeuw asked staff that color copies of the nomination investigation be
distributed to the Board. Mr. Marshall indicated that the report will be revised to
replace one photograph.
33
Fo�Qp�MSA�y City of Palm Springs
c
" Department of Planning Services
+C'Q41FORS%
Memorandum
Date: July 10, 2012
To: HSPB Board Members
From: Craig A. Ewing, AICP, Director of Planning Services
Subject: Initiation of Procedure for Designation of Historic Sites:
- J. W. Robinson Department Store, 333-343 S. Indian Canyon Drive
Following receipt of a nomination by Ron Marshall / Palm Springs Preservation
Foundation, the HSPB directed staff to agendize the J. W. Robinson Department
Building for initiation of investigation to designate. Now occupied by The Alley home
goods store, the building is located at the southwest corner of S. Palm Canyon and
Baristo Road in the Central Business District (C-B-D).
Without specific authorization from the property owner, staff seeks the Board's action to
initiate the investigation. The Board may, by adopting a motion, initiate the process of
designation for any or all of the above properties. A copy of this memo, the nomination
application and the HSPB July agenda will be mailed to the property owner of record
prior to the Board's meeting.
Attachment:
1. Nomination Application, prepared by Ron Marshal / Palm Springs Preservation
Foundation; June 2012 (previously distributed)
34
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Acknowledgements
Partial funding for the research of this nomination came from the
PALM SPRINGS PRESERVATION FOUNDATION
The author would like to thank the following individuals for editing and
research assistance:
Barbara Marshall
James Harlan
Patrick McGrew
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36
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J. W. Robinson Department Store Building
CLASS 1 HISTORIC SITE NOMINATION
TABLE of CONTENTS
EXECUTIVE SUMMARY: PAGE 3
HISTORIC SITE DESIGNATION APPLICATION FORM: PAGE 4
STATEMENT OF SIGNIFICANCE: PAGE 8
HISTORIC CONTEXT: PAGE 13
EVALUATIONS for CLASS 1 HISTORIC SITE DESIGNATION: PAGE 14
APPENDICES
I Assessors Map
11 Permit History
III Luckman Biography
IV Pereira Biography
V Photographic Documentation of Building and Site
VI Miscellaneous Documentation
37
EXECUTIVE SUMMARY
SIGNIFICANCE: The J. W. Robinson Department Store building (1958) was
designed by the Los Angeles-based architectural firm of Charles Luckman
Associates and William L. Pereira. The commercial building exhibits numerous
stylistic markers that place it directly in the historic context of Palm Springs'
modern period. Additionally, 'the building is a largely intact example of the
significant modernist architecture for which Palm Springs is internationally known.
As such, it should be viewed as an important component of the historic trends that
have come to define Palm Springs' image as a center of important midcentury
architecture (i.e., an historic trend that exemplifies "a particular period of the
national, state or local history').
DESIGNATION CRITERIA: The J. W. Robinson Department Store building has not
been previously evaluated for Class 1 Historic Site eligibility but over the years has
been frequently included on the Historic Site Preservation Board's (HSPB) "work
program." The Robinson's building was not included in the 1987 HSPB Survey
(possibly viewed as "too new") but does appear in the 2004 Citywide Historic
Resources Survey (which incorrectly identifies the construction date as 1953). A
brief summary of the evaluation contained in this nomination is as follows:
8.05.020 (a) paragraph 1 - Events: This criterion recognizes properties
associated with events or patterns of events or historic trends, for the purposes of
this nomination, the gradual rise of Palm Springs' prominence in midcentury
architectural excellence. The J. W. Robinson Department Store building is an
outstanding example of commercial design and construction of buildings
within the context of midcentury desert modernism. The nominated building
is associated with this pattern of events for its ability to exemplify the modern
period of the national, state and local history. The J. W. Robinson Department
Store building is associated with this pattern of events, and is associated as
well with Criterion 3 for its ability to exemplify a particular period of the national,
state or local history. Therefore, the building qualifies for listing as a Class 1
Historic Site under Criterion 1.
8.05.020 (a) paragraphs - 3. 4 & 5 Design/Construction: The building is eligible
under the theme of Modern architecture because it possesses numerous
distinctive characteristics that make up modernist style, including a flat roof,
clerestory windows, expansive amounts of glass, novel use of new materials and
engineering techniques, idiosyncratic use of concrete masonry, etc. Additionally,
the work of the award-winning and nationally-recognized architectural firm of
Luckman & Pereira must be catalogued as the work of"Master" architects because
of the firm's impressive record of architectural excellence. For its distinctive
characteristics, as the work of a Masten and for its high artistic values, the building
qualifies as a Class 1 Historic Site under Criteria 3. 4, and 5.
SUMMARY: The evaluation contained herein finds the building eligible for listing as
a Palm Springs Class 1 Historic Site under 8.05.020 (a) paragraphs 1. 3. 4 & 5 of
the local ordinance's seven criteria. Additionally, the building was found to retain a
high degree of architectural integrity.
38
CITY OF PALM SPRINGS
Department of
Planning Services
3200 East Tahquitz Canyon Way, Palm
Springs, CA 92262
ra`g 4t Telephone: 760-323-8245 - Fax: 760-322-
�<lFOR�'% 8360
HISTORIC SITE DESIGNATION
The City of Palm Springs allows for the local designation of historic buildings, sites or
districts within the City (Section 8.05 of the Palm Springs Municipal Code.) This
application packet is to be completed in order to request a historic designation. For
additional information, please contact the Department of Planning Services at 760-323-
8245 or planning@pal mspringsca.gov.
APPLICATION
The completed application and required materials may be submitted to the
Department of Planning Services. The submittal will be given a cursory check and will
be accepted for filing only if the basic requirements have been met. A case planner will
be assigned to the project and will be responsible for a detailed review of the
application and all exhibits to ensure that all required information is adequate
and accurate. Incomplete applications due to missing or inadequate information will not
be accepted for filing. Applicants may be asked to attend scheduled meetings pertaining
to their project. These will include the Historic Site Preservation Board (HSPB) and the
City Council.
HISTORIC SITE PRESERVATION BOARD (HSPB)
Once the application has been determined to be complete, the HSPB will review the
application to determine whether the site meets the minimum qualifications for
designation pursuant to Chapter 8.05 of the Palm Springs Municipal Code. If such
determination is made, a public hearing will be scheduled for a future meeting.
A public hearing will be held by the HSPB to receive testimony from all interested
persons concerning the Historic Site Designation. The public hearing may be
continued from time to time, and upon complete oansdaatior, the HSPB will make a
recommendation to the City Council. Notice will be provided as indicated below.
CITY COUNCIL
After receiving the recommendation of the Historic Site Preservation Board, a public
hearing will be held by the City Council to receive testimony from all interested
persons concerning the requested Historic Site Designation. The public hearing may be
continued from time to time, and upon complete consideration, the City Council will
then conditionally approve, deny, or approve the application as submitted. The City
Council's decision on the application is final.
NOTIFICATION
Prior to consideration of the application by the HSPB and the City Council, a notice of
public hearing for a Historic Site Designation request will be mailed to all property
owners within 400 feet of the subject property a minimum of ten (10) days prior to the
hearing dates.
39
4F?ALAisp$ Office Use Only
r
!� Q Date:
u m
r� y` Case No.
foaN` HSPB No.
Planner:
CITY OF PALM SPRINGS
Departmentof Planning Services
HISTORIC SITE DESIGNATION APPLICATION
TO THE APPLICANT:
Your cooperation in completing this application and supplying the information requested will expedite
City review of your application. Application submitted will not be considered until all submittal
requirements are met. Staff may require additional information depending upon the specific project.
Please submit this completed application and any subsequent material to the Department of Planning
Services.
This form is to be used to nominate individual properties for Class 1 or 2 historic designations, or to
nominate the formation of historic districts. Applicants are encouraged to review two bulletins from the
US Department of Interior for additional information:
• "How to Complete the National Register of Historic Places Registration Form"
(National Register Bulletin 16A/
hftp://www.ni)s.gov/history/nr/publications/bulletins/nrbl6a/): and
• "How to Apply the National Register Criteria for Evaluation' (National Register Bulletin 15;
hftp://www.nr)s.gov/history/nr/publications/bulletins/nrbl 5/l.
Complete each item by marking "x" in the appropriate box or by entering the information requested. If
any item does not apply to the property being documented, enter "N/A" for "not applicable." For
functions, architectural classification, materials, and areas of significance, enter only categories and
subcategories from the instructions in the Bulletins.
1. Property Information
Historic name: J. W. Robinson Department Store/ Robinson's Specialty Shop
Other names: La Mirage Interiors, Crown Books, The Alley
Address: 333-343 South Palm Canyon Drive
Assessor Parcel Number: 513 203 013 - 8
Owner's Name: Marek Family, LLP (Mr. William Marek)
Owner's Address: 72-240 Highway 111
City: Palm Desert State: CA Zip: 92260
Telephone: (760) 347-7200
E-mail address: none
40
2. Classifications
Ownership of Property. Fill as many boxes as apply.
■ Private
❑ Public- Local
❑ Public- State
❑ Public- Federal
Category of Property. Fill only one box.
■ Building (Note can include site)
❑ District
❑ Site (Exclusive of Structures)
❑ Structure
❑ Object
Number of Resources within Property. TOTAL must include at least One (1) in Contributing Column.
Contributing Non-contributing
1 Buildings
1 Sites
Structures
Objects
2 Total
If the building or site is part of a larger group of properties, enter the name of the multiple-property
group; otherwise enter"N/A".
"N/A"
3.Use or Function
Historic Use or Function: Commercial Building
Current Use or Function: Commercial Building
4. Description
Architect: Charles Luckman Associates and William L. Pereira (aka "Luckman & Pereira")
Construction Date and Source: 1957-58 (Multiple sources, including Appendix ll, Permit History)
Architectural Classification: International Style - Desert Regional Variation
Construction Materials:
Foundation Concrete slab Roof Tar and Gravel/Metal
Walls Concrete block Other:
Building Description: Attach a description of the Building / Site / District, including all character
defining features on one or more additional sheets. (See pages 9-11)
41
5. Criteria (Fill all boxes that apply for the criteria qualifying the property for listing.)
Events
■ (1) Fill this box if the property is associated with events that have made a significant
contribution to the broad patterns of our history.
Persons
❑ (2) Fill this box if the property is associated with the lives of persons significant in our
past.
Architecture
■ (3) Fill this box if the property reflects or exemplifies a particular period of national, State
or local history, or
■ (4) Fill this box if the property a mbodies the distinctive characteristics of a type, period,
or method of construction, or
■ (5) Fill this box if the property represents the work of a master, or possesses high artistic
values, or
❑ (6) Fill this box if the property represents a significant and distinguishable entity
whose components lack individual distinction.
Archeology
❑ (7) Fill this box if the property has yielded, or is likely to yield information important in
prehistory or history.
Other Criteria Considerations (Check all the boxes that apply.)
❑ the property is owned by a religious institution or used for religious purposes
❑ the property has been removed from its original location.
❑ the property is a birthplace
❑ the property is a grave or cemetery.
❑ the property is a reconstructed building, object, or structure
❑ the property is commemorative
■ the property is less than 50 years of age or has achieved significance within the past 50
years (Note: Primary structure more than 50 years of age, however portions are
less than 50 years of age)
42
6. Statement of Significance
The Client
The J. W. Robinson Company, or "Robinson's," was a chain of department stores
operating in southern California and Arizona headquartered in Los Angeles, California.
The first Robinson's store was built at 600 West 7ch Street in Los Angeles (see Figure 1,
Appendix VI for a vintage postcard of the first Robinson's store). The second
Robinson's store was opened in Beverly Hills in 1952 on Wilshire Boulevard at Santa
Monica Boulevard next to the Beverly Hilton Hotel (1953).
The relatively small Palm Springs Robinson's (1958) (which, interestingly, was
preceded by a small boutique Robinson's store on the grounds of the Desert Inn) was
intended to be an "open in winter only" store. A Robinson's on Colorado Boulevard in
Pasadena followed. The Pasadena Robinson's was significant because it appears to
have been the last "free-standing" store as the commercial concept of the shopping mall
had begun to take root. The first stores adjacent or connected to shopping malls
opened in Panorama City, Anaheim, Santa Barbara and Glendale. By the time J.W.
Robinson's was dissolved into Robinson's-May there were almost 30 stores spread all
across southern California from San Diego to Palm Desert to Santa Barbara.
Designed to serve the "carriage-trade" J. W. Robinson's was acquired by May
Department Stores in 1986 with its acquisition of Associated Dry Goods. Robinson's
had been acquired by Associated Dry Goods (ADG) in 1957 as its West Coast flagship
and operated primarily in southern California. In 1989, when May Company dissolved its
Goldwater's division based in Scottsdale, Arizona, Robinson's took over the company's
metropolitan Phoenix stores. The combined chain became Robinsons-May.
{Author's note: Unfortunately there are few primary sources of information concerning the J. W. Robinson
Company and the foregoing section relies on secondary sources}
The Firm
Charles Luckman and William Pereira had both been students of architecture at the
University of Illinois. In 1950, shortly after Luckman left his job as president of Lever
Brothers, Pereira offered him a partnership. By 1955, the firm has 400 employees and
more than $500 million in projects in progress, including the NASA Space Facility at
Cape Canaveral, the Los Angeles International Airport master plan and the CBS
Television City Studio. However, despite this incredible success, their completely
different personalities and work approaches eventually resulted in the firm's dissolution
in 1958.
The April 1957 issue of Architect & Engineer identifies Luckman & Periera vice-
president Max R. Horwitz as the designer credited with both the Beverly Hills and Palm
Springs Robinson's stores.
43
In a September 6, 1963 Time magazine article, Pereira was queried about the break-up
of the architectural partnership of Luckman & Pereira. Time magazine reported that:
"...eight years after the partnership began, Bill Pereira abruptly broke it up. Given the
differences between the two, it is surprising that the association lasted as long as it did. Though
trained as an architect, Luckman was a slick businessman with a flair for super-salesmanship; to
Pereira, on the other hand, architecture was simply a profession. "The businessman who hires
us,"he once said, "doesn't need another businessman to do the work—he needs an architect."
Said Pereira after he left the firm: "It was like working in a factory. Everybody was standing in
line with projects for us to do, like a line of railroad cars waiting to unload."
Yet despite Pereira's somewhat disconsolate view of the firm's working environment,
Luckman & Pereira produced an extraordinary variety and high-quality of work during its
eight years of existence (1950-1958) as evidenced by the numerous projects that
received recognition in the national architectural press.
The Architecture & Building Description
Constructed from 1957-1958 at a cost of $280,000 on land purchased from Palm
Springs pioneer Pearl McManus, the J.W. Robinson Department Store building was
designed by the Los Angeles-based architectural firm of Charles Luckman Associates
and William L. Pereira. Sited on a 1.94 acre lot in the shadow of the San Jacinto
Mountains, the concrete slab construction building consists of 14,500 square feet of
retail, office and receiving space (this was supplemented in 1972 with a 13,400 square
foot addition). Located on the southwest corner of South Palm Canyon Drive and West
Baristo Avenue, the pavilion-style modernist building is dramatically elevated from the
street level by four long horizontal concrete steps that create both a sense of arrival and
impart a sense importance to the building.
The design of the building is greatly enhanced by a glassed-in, well-lighted, pedestrian
entrance at the northeast corner of the building. The original intent of the northeast
entrance was to lure automobile drivers off the main city thoroughfare into the large
hidden parking lot located on the west side of the building site. This siting scheme was
an early recognition that the typical shopper was arriving by car rather than by foot.
In an article entitled "Bazaar in an Oasis," the March 1958 issue of Architectural Forum
described the Robinson's building in enthusiastic detail:
Built on a concrete platform at a busy center in Palm Springs, California, the branch of
the J.W. Robinson Company, a West Coast specialty shop, has a two-way policy of
visibility. Glass front walls, sheltered by deep overhangs, make the entire interior a
showroom...enticing the motorist to park and come in. Once he is inside, in the center of
the store, a 3-foot-deep clerestory perched on the roof gives him back his view of the
mountains, in whose lap Palm Springs sits. The psychology is deliberate. Robinson's
wanted to become a part of the sophisticated resort reputation of this famous watering
spot, to catch the excitement in the air.
The design methods, besides providing great inward and outward visibility, include a
feeling of lightness. The roof is a series of light steel trusses linked in a serrated pattern,
and set on lean pipe columns....Nowhere does this roof rest on walls, even at the solid
masonry rear of the store....The walls are faced with a special tile of marble and quartz
44
aggregate, patterned in a horizontal diamond to repeat the rhythm of the gold anodized
aluminum fascia.
Inside, shopping arrangements are on the open plan. The air conditioning does not use
conventional diffusers; tempered air is filtered into the store through small adjustable
slots in the acoustical tile ceiling...which acts as a plenum.
The "Bazaar in an Oasis" article was part of a special Forum installment entitled "Six
stores of distinction: Outstanding examples of new design trends, in display and
merchandising" which showcased a variety of significant commercial projects. The
article also identified Raymond Loewy Associates as designer of the store's interiors
and Robinson & Wilson, Inc. as the general contractor.
Not mentioned in the Forum description is that the clerestory windows in the center of
the building not only provide a "view of the mountains" but take advantage of the reliably
sunny Palm Springs weather to provide bright daytime lighting to the main selling area
(thereby saving on the costs of electrical lighting).
The broad overhangs of the building's roof are supported with load-bearing 4-inch steel
pipe columns every 9-feet. These pipe columns each have four "fins" or "ribs" which
sprout from each column at 90-degree angles starting about at about 6.5-inches above
the concrete sidewalk. These fins protrude about 2-inches near the ground subtlety
increasing to about 4-inches of width at an elevation of about 10-feet (only to thin again
as the top of the column nears the building's overhang).
The underside of the building overhang is punctuated with cylindrical spun-aluminum
lighting fixtures also at 9-foot intervals (originally, the silver cylindrical lighting fixtures
counterpoised nicely with the gold anodized aluminum fascia which is now,
unfortunately, painted over).
Additionally, the building changes character as the sun grazes the applied three-
dimensional horizontal diamond, or "harlequin," design 12"x12"x1" concrete decorative
tile, creating interesting shadows throughout the day (and on what would otherwise be
the less interesting concrete block walls of the building). The original Robinson's store
sign (now lost) echoed the diamond-like design of both the concrete tiles and the
aluminum fascia. Also not mentioned in the Forum description was the extensive use of
12"x12"x12" single-core concrete block on the exterior walls (most notably on the south
elevation). The block creates a grid-like pattern that compliments, rather than competes
with, the patterned concrete tile.
The building's patterned concrete tile, identified as "special tile of marble and quartz
aggregate" in the Forum description, was part of the building industry's foray into the
use of concrete block in more decorative expressions. The late 1950s and early 1960s
saw an explosion in the use of decorative concrete block which was to take two major
directions, i.e., one in the form of solid, load-bearing "Shadowal" concrete blocks and
the second as airy, perforated, non-load bearing, concrete "screen block." Today, both
of these building materials can be found throughout Palm Springs in a profusion of
patterns. The use of an expensive, aggregate-imbedded tile (versus an integrally
decorative concrete block such as Shadowal) is an accurate snap-shot of an evolving
45
building material which would ultimately become inexpensive, rugged and modular (and
also eventually shed such affectations as expensive marble and quartz chips).
In 1972, in response to an apparent need for more retail space, an addition was
constructed, connecting to the south end of the original building. Stylistically identical to
the original Luckman & Pereira structure, records show the addition was supervised by
architect William L. Pereira (who was then practicing independently). The seamless
addition uses similar building materials, repeats the central clerestory windows and is
virtually indistinguishable from the original building.
"The Award"
In the summer of 1958, the July issue of The Journal of the American Institute of
Architects announced 1958's "National Honor Awards" in the field of architecture. This
prestigious awards competition was juried by five nationally-prominent architects
(including Los Angeles architect Welton Beckett). There were 312 entries in the
competition which, according to the judges, evaluated entries based on "quality of unity
in the entire work," "expression of strength without heaviness," "refinement," "aesthetic
quality," and finally "originality and inventiveness." The "First Honor Award" went to the
J.W. Robinson Department Store building (Palm Springs) designed by Luckman &
Pereira (the second award went to another California project, Edward Durrell Stone's
Stuart Pharmaceutical Company in Pasadena).
This is perhaps the most prestigious architectural award ever received by any Palm
Springs project, commercial or residential, at the time of its construction.
The J. W. Robinson Store Building also received the 1960 Triennial Honor Award from
the American Institute of Architects Southern California Chapter.
The Local Impact of the "Fashion Jewel Box of the Desert"
The February 1958 issue of Palm Springs Villager magazine published an article
entitled "Desert Fashion Center" which reported the arrival of the new J.W. Robinson
Department Store to the city. Interviews with those involved with the project shows that
cutting-edge architecture was a deliberate and integral part of the store's selling
strategy. In the Villager article it was conveyed that:
The opening of the new J.W. Robinson, one of the top fashion stores of the West Coast,
emphasizes anew the importance of Palm Springs as a desert fashion center.
"Palm Springs is in the process of fulfilling a brilliant destiny"...said Robinson's president,
Donald Buckingham. "Opening a beautiful new store two and one-half times larger than
the old...we are showing our confidence and faith in the future of Palm Springs."
At a cost of a million dollars, the new Robinson's is as ultra-modern in architectural
design as is its fashionable content. A special feature is the extensive use of glass
across the front, carried to the sides and roof, which gives the entire store the
appearance of a huge display window, above which is an umbrella-type of roof [which]
seems to float as if on air.
46
"Our pnmary aim is to make Robinson's Palm Springs store the fashion headquarters for
the entire desert region," said Pierre Bouscaren, its manager, "to be always first with the
newest and most authentic in fashions for all who live in or who visit this area — men,
women and children."
(The "old" store referred to was the modest Robinson's store on the grounds of the
Desert Inn).
The 1958 opening of the Palm Springs J.W. Robinson Department Store (sometimes
referred to as "JWR Palm Springs") was attended by throngs of local residents and at
least one celebrity (pianist Vladziu Valentino Liberace).
Other department store chains employed well-known architectural firms to design major
buildings in post-war Palm Springs. These include the now-demolished Bullock's
Department Store (1947, Wurdeman & Becket) and sadly altered Sak's Fifth Avenue
Department Store (1960, Welton Becket and Associates) at the northeast corner of
South Palm Canyon and Ramon Road.
47
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Site plan and section from the March 1959 issue of Architectural Forum
48
HISTORIC CONTEXT
To qualify as a Palm Springs Class 1 Historic Site, a property must be significant; that
is, it must represent a significant part of the history, architecture, or archeology, of an
area, and it must have the characteristics that make it a good representative of
properties associated with that aspect of the past. The significance of an historic
property can be properly understood when it is evaluated within its historic context.
Historic contexts are those patterns or trends in history by which a specific site is
understood and its meaning (and ultimately its significance) within history is made
clear. In order to decide whether a property is significant within its historic context, it
must be determined which facet of history the property represents; the significance of
that facet of history; whether the subject property has relevance in illustrating the
historic context; how the property illustrates that history; and an analysis of the physical
features the property possesses to determine if it conveys the aspect or history with
which it is associated. If the subject property represents an important aspect of the
area's history (under any of the seven criteria recognized by the Municipal Code) and
possesses the requisite quality of integrity, it then qualifies as a Class 1 Historic Site.
BACKGROUND / HISTORIC CONTEXT
The relatively short history of Palm Springs can be organized into three more or less
distinct periods that include Prehistory, the Settlement Period, and the Modern Period. It
is within the context of the last periods that this building will be evaluated.
Modern Period (1925 - 1960s) This period might be considered to have begun with the
construction of the area's first "modern" structure, Rudolph Schindler's Paul and Betty
Popenoe Cabin in 1922. With this building, the area's then predominant architectural
style based on Mexican and Spanish Colonial motifs already well-established in
Southern California began to change. Incorporation of the town of Palm Springs
followed in 1938. During the post-WWII era, Palm Springs prospered through reliance
on tourism that fueled the economy. Hollywood celebrities discovered the desert oasis
and patronized its hotels, inns, nightclubs and restaurants; celebrity-seeking tourists
soon followed, transforming Palm Springs from a sleepy village into an increasingly
cosmopolitan environment that saw the construction of schools, hospitals, an airport
and other important public works projects. The commercial core along Palm Canyon
Drive (originally Main Street) flourished. In the 1950s the downtown core was expanded
by the construction of the cross-axis of Tahquitz-McCallum Way that extended from the
center of the original settlement to the airport, spurring new development along the way.
Early private residential development also expanded into new sub-divisions composed
of midcentury modern second homes in the flat lands surrounding the town's original
core.
Palm Springs' Hollywood associations certainly imparted an air of sophistication to the
city. This was an association the J.W. Robinson department store chain wanted to be
part of. Additionally, by 1958, the city had built a reputation for cutting edge architecture
as a result of local architectural practitioners like John Porter Clark, Albert Frey, E.
Stewart Williams, William F. Cody and Donald Wexler. While these local names
permeate the town's collective consciousness, there are many "outside" architects who
49
made significant contributions to the city's stock of great midcentury architecture.
Certainly Luckman & Pereira, along with architect Rudi Baumfeld of Victor Gruen
Associates (Bank of America Building) and Richard Neutra (Kaufmann House) must be
numbered among these outsiders.
EVALUATION:
Criterion 1: Significant Event (Completed because Criterion 1 is marked above)
To qualify for listing under this criterion, a property must be associated with one or
more events important in the defined historic context. Criterion 1 recognizes
properties associated with events or patterns of events or historic trends, such as the
gradual rise of the city's prominence in architectural excellence in midcentury modern
architecture that is an important pattern of events within this associated context. The
J.W. Robinson Department Store building is an outstanding example of
commercial design and construction of buildings within the context of midcentury
desert Modernism. The J.W. Robinson Department Store commercial building is
associated with this pattern of events for its ability to exemplify the modern period
of the national, state and local history. Therefore, the building qualifies for listing as a
Class 1 Historic Site under Criterion 1.
ARCHITECTURE (Criteria 3 —6)
Criterion 3: (That reflects or exemplifies a particular period of the national, state or local
history.)
The J.W. Robinson Department Store commercial building (1958) was designed by the
Los Angeles-based architectural firm of Luckman & Pereira. The building's stylistic
markers place it directly in the historic context of Palm Springs modern period. One of
Palm Springs better-known commercial buildings, the structure is a prime, largely intact
example of the significant modernist architecture for which Palm Springs is widely
known. As such it may be viewed as an important component of the historic trends that
have come to define Palm Springs image as a center of important midcentury
architecture, an historic trend that exemplifies a particular period of the national, state
or local history. The building qualifies for listing as a Class 1 Historic Site on the local
registry under Criterion 3.
Criterion 4: (That embodies the distinctive characteristics of a type, period or method of
construction; or) Type, Period, and Method of Construction: "Type, period, or method of
construction" refers to the way certain properties are related to one another by cultural
tradition or function, by dates of construction or style, or by choice or availability of
materials and technology. To be eligible under this Criterion, a property must clearly
illustrate, through "distinctive characteristics" a pattern of features common to a
particular class of resources. "Distinctive characteristics" are the physical features or
traits that commonly recur in individual types, periods, or methods of construction. To be
eligible, a property must clearly contain enough of those characteristics to be
considered a true representative of a particular type, period, or method of construction.
50
Characteristics can be expressed in terms such as form, proportion, structure, plan,
style, or materials.
The building is eligible under the theme of Modern architecture because it possesses
distinctive characteristics that make up the many qualities of the style, such as overall
horizontality, flat roofs, expansive amounts of glass, use of inexpensive, machine
produced materials, masonry, etc. The structure is eligible as a specimen of its type or
period of construction because it is an important example (within its context) of building
practices in Palm Springs at midcentury. The building qualifies as a Class 1 Historic Site
on the local registry under Criterion 4.
Criterion 5: (That (a): represents the work of a master builder, designer, artist, or
architect whose individual genius influenced his age; or (b): that possesses high artistic
value).
5a: Work of a Master: A master is a figure of generally recognized greatness in a field,
a known craftsman of consummate skill. The property must express a particular phase
in the development of the master's career, an aspect of his work, or a particular idea or
theme in his craft. A property is not eligible as the work of a master, however, simply
because it was designed by a prominent architect. For example, not every building
designed by Frank Lloyd Wright is eligible under this portion of Criterion 5, although it
might meet other Criteria.
Both Charles Luckman and William Pereira are important as nationally-prominent
practitioners of Modernist architecture. Short biographies of Luckman and Pereira can
be found in Appendices III and IV respectively. The firm of Luckman & Pereira has long
been recognized as a leading firm of the modernist movement and documentation on
the firm is extensive. Further, the J.W. Robinson Department Store building was
immediately recognized by the architectural press and peers in the profession as an
extraordinary effort that combined a sense of proportion, massing, refinement and use
of modern materials and technology. In short, the Robinson Department Store building
exemplifies all of the stylistic markers of the maturing modernist movement in the late
1950s.
5b: Properties possessing high artistic values: High artistic values may be
expressed in many ways, including areas as diverse as community design or planning,
engineering, and sculpture. A property is eligible for its high artistic values if it so fully
articulates a particular concept of design that it expresses an aesthetic ideal. As
mentioned above, as an example of the maturing modernist movement, Luckman &
Pereira's J.W. Robinson Department Store certainly articulates the best of "corporate
modernism" to a level of excellence and confidence that could easily be considered an
aesthetic ideal. As the work of a Master, and for its hiah artistic values. The building
qualifies as a Class 1 Historic Site under Criterion 5.
Criterion 6: (That represents a significant and distinguishable entity whose components
may lack individual distinction). This Criterion was created to address the resources
contained within a potential historic district. Since no claim has been brought forward
regarding an historic district in this tract, The building does not qualify as a Class 1
51
Historic Site under Criterion 6.
ARCHEOLOGY
Criterion 7: (That has yielded or may be likely to yield 'information important to national,
state or local history or prehistory.) The building does not qualify for listing on the local
registry under Criterion 7.
7. Integrity Analysis
INTEGRITY
This is the ability of a property to convey its significance. To be listed in the local
registry, a property must not only be shown to be significant under the criteria, but it also
must have integrity. The evaluation of integrity is sometimes a subjective judgment, but
it must always be grounded in an understanding of a property's physical features and
how they relate to its significance. Historic properties either retain integrity (that is,
convey their significance) or they do not. The definition of integrity includes seven
aspects or qualities. To retain historic integrity a property will always possess several,
and usually most, of the aspects. The retention of specific aspects of integrity is
paramount for a property to convey its significance. Determining which of these aspects
are most important to a particular property requires knowing why, where, and when the
property is significant. The following sections define the seven aspects and explain how
they combine to produce integrity.
LOCATION
Location is the place where an historic property was constructed or the place where
an historic event occurred. The relationship between the property and its location is
often important to understanding why the property was created or why something
happened. The actual location of a historic property, complemented by its setting, is
particularly important in recapturing the sense of historic events and persons.
Except in rare cases, the relationship between a property and its historic
associations is destroyed if the property is moved. The J.W. Robinson Department
Store building remains in its original location and therefore qualifies under this
aspect.
DESIGN
Design is the combination of elements that create the form, plan, space, structure,
and style of a property. It results from conscious decisions made during the original
conception and planning of a property and applies to activities as diverse as
community planning, engineering, architecture, and landscape architecture. Design
includes such elements as organization of space, proportion, scale, technology,
ornamentation, and materials. A property's design reflects historic functions and
52
technologies as well as aesthetics. It includes such considerations as the structural
system; massing; arrangement of spaces; pattern of fenestration; textures and colors
of surface materials; type, amount, and style of ornamental detailing. Although the
J.W. Robinson Department Store building has seen some minor alterations,
the essential characteristics of form, plan, space, structure, and style have
survived intact. Similarly, the structural system; massing; arrangement of
spaces; pattern of fenestration; and the type, amount, and style of detailing,
has survived as well. The exterior surface materials (concrete block and metal
fascia) have been painted but this is a relatively insignificant and reversible
change. As previously mentioned, one of the primary design elements of the
building is the elevation of the structure above the street level by four, long
horizontal steps that create both a sense of arrival and impart a sense of
importance to the building. Over the years bulky concrete planters have been
installed to create a separation from the bus transportation activities on the
east side of the site. Arguably, this has somewhat diminished the drama of
entering the building. Fortunately, these changes (specir►cally the planters)
could be removed or mitigated to more closely echo the original design.
Fortunately, there is extensive documentation in the form of plans and
photographs (including many taken by architectural photographer Julius
Shulman) that clearly illustrate the original design intent of the architects.
SETTING
Setting is the physical environment of a historic property. Whereas location refers to
the specific place where a property was built or an event occurred, setting refers to
the character of the place in which the property played its historical role. It involves
how, not just where, the property is situated and its relationship to surrounding
features and open space. Setting often reflects the basic physical conditions under
which a property was built and the functions it was intended to serve. In addition, the
way in which a property is positioned in its environment can reflect the designer's
concept of nature and aesthetic preferences. The setting of the J.W. Robinson
Department Store building continues to reflect the architects' original design
relationship of site and structure.
MATERIALS
Materials are the physical elements that were combined or deposited during a
particular period of time and in a particular pattern or configuration to form a historic
property. The choice and combination of materials reveals the preferences of those
who created the property and indicate the availability of particular types of materials
and technologies. As mentioned previously, the J.W. Robinson Department
Store building's exterior surface materials have been painted, but this change
does not constitute a significant loss of the physical elements that expressed
the design during the building's period of significance; the particular pattern
and configuration that today forms the building survives intact.
WORKMANSHIP
53
Workmanship is the physical evidence of the crafts of a particular culture or people
during any given period in history or prehistory. It is the evidence of artisans' labor
and skill in constructing or altering a building, structure, object, or site. Workmanship
can apply to the property as a whole or to its individual components. It can be
expressed in vernacular methods of construction and plain finishes or in highly
sophisticated configurations and ornamental detailing. It can be based on common
traditions or innovative period techniques. Workmanship is important because it can
furnish evidence of the technology of a craft, illustrate the aesthetic principles of a
historic or prehistoric period, and reveal individual, local, regional, or national
applications of both technological practices and aesthetic principles. Examples of
workmanship in historic buildings include tooling, carving, painting, graining, turning,
and joinery. With the J.W. Robinson Department Store building, the
workmanship is comprised of integral ornamental detailing reflected in
concrete block, glass, steel, and even the exposed structural system itself.
The property continues to express a high degree of contemporary period
workmanship.
FEELING
Feeling is a property's expression of the aesthetic or historic sense of a particular
period of time. It results from the presence of physical features that, taken together,
convey the property's historic character. For example, a rural historic district
retaining original design, materials, workmanship, and setting will relate the feeling of
agricultural life in the 19th century. Although the current culture's concept of
glamour may have changed somewhat, the J.W. Robinson Department Store
building was the very essence of Palm Springs glamour when built. As a
commercial establishment that unapologetically catered to the rich and
aspiring upper middle class the "feeling" of the building necessarily had to
exude urbanity albeit it in a more informal resort location. The late 1950s were
a sophisticated, open and optimistic time, a feeling still expressed by the
design of this building. As such, the J.W. Robinson Department Store building
retains the integrity of feeling.
ASSOCIATION
Association is the direct link between an important historic event or person and a
historic property. A property retains association if it is the place where the event or
activity occurred and is sufficiently intact to convey that relationship to an observer.
Like feeling, association requires the presence of physical features that convey a
property's historic character. For example, a Revolutionary War battlefield whose
natural and man-made elements have remained intact since the 18th century will
retain its quality of association with the battle. Because feeling and association
depend on individual perceptions, their retention alone is never sufficient to support
eligibility of a property for the National Register. As stated under Criterion 1: the
J.W. Robinson Department Store building is an important example of
midcentury commercial development in Palm Springs. The building
represents the city's overall commercial development from the 1950s to the
1960s, and contributes to the scale and character of the city's midcentury
54
commercial "banking district." As such, it is continues its association with a
pattern of events that have made a meaningful contribution to the community;
the building retains integrity of association.
Integrity Summary: The building appears to be in excellent condition due
largely to the use of construction materials suitable for the harsh desert
environment. The Integrity analysis confirms that the building still possesses
all seven aspects of integrity. And while the building has undergone
numerous minor alterations since it was built, virtually all of its character-
defining features survive. The building retains a high degree of integrity
sufficient to qualify it for listing as a Class 1 Historic Site.
55
8. Bibliography
Attached is a list of books, articles, and other sources cited or used in preparing this
application and other documentation that may be relevant.
Books
Architectural Resources Group, Citywide Historic Resources Survey. San Francisco:
2004.
Cygelman, Adele, Palm Springs Modern. Rizzoli International Publications, New York:
1999.
Hess, Alan, and Andrew Danish, Palm Springs Weekend: the Architecture and Design
of Midcentury Oasis. Chronicle Books, San Francisco: 2001.
National Register Bulletin 15, How to Apply the National Register Criteria for Evaluation.
U. S. Department of the Interior (National Park Service), Washington, D. C.,
William Pereira, edited by James Steele, USC Architectural Guild Press, Los Angeles,
2002.
Shulman, Julius and Pierluigi Serraino, Modernism Rediscovered. Taschen, Los
Angeles: 2000.
Von Eckardt (ed.), Mid-Century Architecture in America, Reinhold, Washington, D.C:
1961
Magazines
Architect & Engineer, April 1957.
Architectural Forum, Volume 110, Number 3, March 1959, p. 112, "Six Stores of
Distinction" (the Palm Springs' J.W. Robinson Department Store building entry is
entitled "Bazaar in an Oasis").
Journal of the American Institute of Architects, Volume 30, No. 1, July 1958, pages 29-
31, "The 1958 National Honor Awards."
Palm Springs Villager, February 1958, p. 33, "Desert Fashion Center"
Western Architect & Engineer, November 1960.
Other Sources Consulted:
Palm Springs Assessor's Office, Palm Springs Historical Society, Palm Springs Public
Library and City of Palm Springs Planning Department (HSPB files)
56
9. Geographical Data
Acreage of Property: 1 .94 acres (or approximately 84,506 sq. ft.).
Property Boundary Description: The boundary includes all of APN 513203013-8.
10. Prepared By
Name/title: Ronald W. Marshall
Organization: N/A(submitted on behalf of the Palm Springs Preservation Foundation)
Street address: 2685 East Livmor Avenue
City: Palm Springs State: CA Zip: 92262
Telephone: (760) 808-6988
e-mail address: modood oneCcilvahoo.com
11. Required Documentation
Submit the following items with the completed application form. Do not mount any
exhibits on a board.
1. Attachment Sheets. Include all supplemental information based on application form
(above).
2. Maps: For Historic Districts, include a sketch map identifying the proposed districts
boundaries.
3. Photographs: Eight (8) sets of color photographs showing each elevation of the property
and its surroundings.
4. Non-owner's Notarized Signature: If the applicant is not the owner, a notarized affidavit
shall be provided (see following page).
5. Site Plan: One 1/8" to 1/4" scale drawing of the site, and eight reduction copies (8 '/2 x
11 inches) The site plan shall show all of the following: Property boundaries, north arrow
and scale, all existing buildings, structures, mechanical equipment, landscape materials,
fences, walls, sidewalks, driveways, parking areas showing location of parking spaces,
and signs. Indicate the square footage and use of each building and the date(s) of
construction.
6. Public Hearing Labels: Three (3) sets of typed self-adhesive labels of all property
owners, lessees, and sub-lessees of record. The labels shall include the Assessor's parcel
number, owner's name and mailing address of each property with 400 feet from the
exterior limits of the subject property. Additionally, all Assessor Parcel Maps clearly
indicating the 400-foot radius and a certified letter from a title company licensed to conduct
business in Riverside County, California shall be submitted.
Note: If any property on this list is owned by the United States Government in trust for the
Agua Caliente Indian Tribe or individual allottee, copies of notices with postage paid
envelopes will be submitted to the Bureau of Indian Affairs to notify the individual Indian
land owners of the public hearings.
57
i p
M T =
I NI
RT STO RD
s fsa - tz
it
r
a
"4
° � t
3 1kn:
q :
1!"
Aerial View of J.W. Robinson Department Store Building (2011) (Courtesy County of Riverside)
58
I
0
ARENxS
a
o
t-
5 li cai I
Q �i Q r YANHIiINO RD
F Q t
SAHTAROSA RR .j W _.__..... 1
i.
c �«
—_fSverside County 7LMA GI -- o- xiap�
J.W. Robinson Department Store Building parcel
I o IIIII4
T
i z
}
Q
BARISIO RO �
128 ft 130 it
I
__._. Cityof..... ..._.._{ 1 tt 1.g4ACl�S
Palm Springs
s 23 ft 124 ft.
0
..............._ .___ --g 130 it Ind I
q I
.....
O I
Fdverelde County ILMA GFS I 0 in Fed
J.W. Robinson Department Store Building parcel dimensions
59
Appendix I: Assessor's Map
a �c r�aee n x 11 RAS 51340
mR 9s� amax
Ilk
.-. .,,j �a�srxlc wxwo amp
e w n
. A
1
� e �
Te
z-a
4k € 9 w
60
Appendix II: Permit History (333-343 South Palm Canyon Drive)
Date AddTas T
J _ 4ftateonof
47ead Ma la 6 S28o,"
9j5 57 333 S.Palm Caa5m& Pk=biagI0Q33 I.W Rabizm
t,14'57 333 S.Palm Canym GradkKxep= I.W " -m Pad&11 ada-
Latior
10j22'57 333 5._Palm Gear ' ,8'749 I. _Robwen
11 T2,57 333 S_PAIM StWWI1 I W_Robuism
Various 333S-PaImCm3ma Job Recud Card I_WRDbmsm
5,1162 -333S-PaImCanym Bwldirjg,4441 I.[[. m " maf
77.T.. 333- _ _ amAM 13,40034 at
em of S275NO
Cabae Ft Weawaaa
77. :ra 333 _ rt�dYf an
&1,i2 333 S_Palm C aapaa =lbid ,2309 I.W.Robmsca
84172 333S-PaImC,=3zn Czacrene I.W. - So_cahfwaza Ttidaa_
ass[ t bor mmas
Goble&Wesmaaa
8 15'72 333 S_Palm _ t'so,rem I.W.Robmsm So_Cahtwnia Test=
cs ._ testLabcrawdes
W7m. AID
3 ] .
Rceffificam Z
Occupancy
12.27=77 333' .PAm CARN59M BWIITM4'.'1958 I_ :.
T,777— 333 _Palm caaym Pkambiaa,9,rS9 _
W,Robissm
17578 333 S_Palm Caayaft Ekcedc,Wg I_W.Rzbmsw
11,9^,3 333 S.Pa1m Canym _,'2011 7.W_Robmsw Job Remrd Card Re-
rrmf
r age M
Mepble 333 S.Falm Canes Builelina?s lsea¢m LaMNaae Demo store
e
8;1690 333 S.Palm cawffa Job Cm&,''l9775 La 11ara2e
,.. J3J '.
61
9t1s'k92 333 _. CBiCPj '��S$ �'J41�?L"iCt��-m
3 3 _ _
1 492 333 S.Palm Camyam InW
Cbne� -23667
12`1L92 333 S_ _'24604 SUW
3t24)93 333 5_ Cam Tjm. BdMimi,24529 Not
Elouban 5t Elkkdma
333 S.
4,1193 333&Pabn Canym t'fttAc m of CE
t 3 733 . 3
24567
12 1413 343 S.Palm g'.8sym Biuklins 25131 Not WM0 KE-fOGf v`tiII81aMf
Jauy MoNiim
62
Appendix III: Charles Luckman Biography
The "boy wonder" of American business in the late 1930s and the 1940s, and then a
leader in the field of architecture, Charles Luckman—an only child—was born in
Kansas City, Missouri, in 1909. Following graduation from Kansas City's Northeast
High School in 1925, and,a stint in a Kansas City junior college, he took a job as a
draftsman in an architect's office in Chicago. He then enrolled in the University of
Illinois in 1927, where he graduated with a degree in architecture in 1931. There he
met his future architectural partner, William Pereira.
Lacking professional opportunities in architecture because of the Great Depression,
Luckman entered the business world, joining Colgate-Palmolive-Peet as a draftsman in
the advertising department in 1931. That same year he married Harriet McElroy (1908-
2003) (the couple's three children were Charles, Jr.; James; and Steven). Luckman
then transferred to sales. He achieved impressive gains in the sales of his company's
soap on Chicago's South Side, which earned him a reputation as a superb salesman
and set the stage for a remarkable rise in the business world.
His progress at Colgate led to an offer from Pepsodent, which he joined as sales
manager in 1935. Luckman successfully promoted Pepsodent to customers
throughout the United States and claimed to know over 35,000 druggists by their first
names. Such effective salesmanship resulted in Luckman's rapid rise through the
Pepsodent hierarchy, becoming vice-president in charge of sales in 1936. In 1941,
Luckman was promoted to executive vice-president, and in 1943 came the crowning
achievement of the presidency. By that year Pepsodent had the largest sales of
dentrifice in the United States. His $100,000 per year salary was remarkable for that
time (he also held ten percent of Pepsodent's stock).
TIME
Luckman on cover of June 10, 1946 issue of Time magazine
The next major step in Charles Luckman's career occurred in 1944, when Lever
Brothers acquired Pepsodent for ten million dollars. Luckman continued as president
of Pepsodent and became a vice-president of Lever Brothers, which was the United
States branch of the international corporation Unilever. In 1946 he was named
president of Lever Brothers in the United States becoming the head executive of one
the country's largest corporations, and one of the country's youngest head executives
as well. This feat earned him a place on a 1946 cover of Time magazine.
63
Luckman was also involved in significant public service. He served on President Harry
Truman's "President's Committee on Civil Rights," which evaluated the state of human
rights in the United States (1947). Luckman chaired Truman's "Citizens' Food
Committee," charged with conserving American grain supplies, so that the savings
could be used to feed desolate post-war Europe.
In a move that was headline news, Luckman resigned from Lever Brothers in 1950
after a meeting with the directors of Unilvever, the parent company. The exact reason
or reasons for his departure remain unclear, but Lever had failed to equal its rival
Proctor and Gamble in such areas as the marketing of synthetic detergents, and by
1949 Lever Brothers was in the red.
Luckman returned to his old profession, architecture, after his resignation, answering
the invitation of William Pereira, his fellow architecture student at Illinois. Luckman's
renewed interest in architecture was stimulated in part by his instigating the building of
the Lever House, the corporate headquarters in New York City. The ground floor of the
twenty-six story tall skyscraper was open, with landscaping and fountains, an unusual
design for its time. That it was one of the first steel and glass skyscrapers added to its
novelty and perhaps stands as Luckman's greatest contribution to American
architecture.
Luckman & Pereira was highly successful, and among its many accomplishments were
the CBS Television City in Hollywood, the Hilton Hotel in Berlin, the Disneyland Hotel,
the "Theme Building" at Los Angeles International Airport, and United States military
bases in Spain.
In a disagreement over approaches regarding architectural and marketing practices,
Pereira and Luckman split in 1958. Luckman then formed Charles Luckman
Associates (CLA), which proved to be hugely successful. By 1968 the firm was one of
the country's five largest, with offices in New York, Los Angeles, and Phoenix. Its
architectural accomplishments included the Madison Square Garden in New York,
Boston's Prudential Center, NASA's manned flight center in Houston, and countless
projects in Los Angeles, including the Los Angeles Zoo and what is now Macy's Plaza.
In 1968, Charles Luckman's second son, James, became president of the firm, while
he became chair of the board. That same year CLA merged with Ogden Corporation, a
union that lasted until 1973.
Luckman had his architectural critics. Reflecting his strong business background, he
marketed his firm as one that would design projects to suit the client's tastes and
needs, rather than create designs based only on the vision of the architect. In honor of
this unusual approach to architecture, the American Management Association awarded
him its highest honor in 1982, the Henry Laurence Gantt Medal for "distinguished
achievement of management as a service to the community."
Luckman's public service was considerable. An active supporter of public education,
he served on the California State Board of Trustees from 1960 through 1982 and was
twice chair of the board. Notable during this tenure was his strong stand against the
campus unrest of the 1960s. He also established teaching awards at different
64
universities. Besides this educational service, Luckman served as president of the Los
Angeles Ballet and as chair of the board of UCLA's Brain Research Institute.
Luckman retired from Charles Luckman Associates in 1977, although he remained an
active presence there (the firm was later reorganized as the Luckman Partnership, with
son James as president). Charles Luckman died in 1999 in Los Angeles.
(Note: Much of the foregoing biography is courtesy of Loyola Marymount University (Los Angeles). LMU's William
H. Hannon Library houses the Thomas and Dorothy Leavey Center for the Study of Los Angeles. As such, the
Hannon Library holds papers of many of Los Angeles' public officials, real estate and industrial developers, and
prominent Roman Catholic families. Included in this collection are 96 archival boxes containing the "Charles
Luckman Papers, 1908-2000(CSLA-34)1
65
Appendix IV: William Pereira Biography
William L. Pereira, was an architect and urban planner who designed the Transamerica
building in San Francisco and was the designer of the master-planned community of
Irvine, California. Throughout his career, Pereira brought to his designs a strong belief
in the integration of architecture and environment. The pyramidal Transamerica
building, for example, was designed to allow light onto the streets of a city that Pereira
believed was becoming crowded with "building-block" skyscrapers.
His plan in the early 1960's for the community of Irvine called for the conversion of
93,000 acres of land in Orange County into a modernistic community of homes for
people in various income groups, hotels and theaters, and for the preservation of
30,000 acres of mountain wilderness for recreation. Some of his vision was realized,
although a booming real estate market later in the decade transformed Irvine into a
more ordinary, if unusually large, suburb.
In the early 1930's, Pereira began his architectural career by designing many theaters
around the United States for the movie chain of Balaban & Katz. The popularity of the
theater designs led him to a job designing a Hollywood studio for Paramount. His deep
research into the movie industry for the project led him to stray, for a time, into a variety
of projects in the film industry. In 1942 he shared an Oscar award with other special
effects experts for his work on Cecil B. DeMille's film, "Reap the Wild Wind." He was
also the producer, for RKO-Radio, of the mystery-melodrama "Johnny Angel," starring
George Raft, and the romance "From This Day Forward," starring Joan Fontaine.
Pereira on cover of September 6, 1963 issue of Time magazine
In 1949 he returned to architecture and, in 1950, established the architectural firm of
Pereira and Luckman with Charles Luckman. The firm flourished, quickly gaining a
reputation for the master-planning of building complexes. Among their designs were
those for the pilot plant of CBS Television City in Hollywood, the rocket-launching
installations at Cape Canaveral, the Los Angeles International Airport, jet bases in
California for major airplane manufacturers, and the Santa Barbara campus of the
University of California.
In 1958, he set up his own firm, William L. Pereira Associates, and in the following
years designed many major buildings in California, including the Hollywood Film
Museum and the monumental Los Angeles County Museum of Art. He had originally
66
designed a pyramidal skyscraper for the ABC headquarters in Manhattan, but that
building was never realized. His design for a 48-story Transamerica building was
initially controversial - some called it a "dunce cap" - but the building, built in 1973,
quickly became a trademark of San Francisco's skyline.
Pereira also designed many buildings for colleges and universities around the country,
including the campuses of the University of Missouri, Occidental College in Los
Angeles, Pepperdine University and Brigham Young.
William Pereira died in 1985 in Los Angeles at the age of 76.
{Note: The foregoing biography is derived from two sources, Pereira's obituary, entitled "William L. Pereira,
Architect;A Specialist in Planned Cities," by Douglas C. McGill which appeared in the November 15, 1985 edition of
the New York Times, and William Pereira published by the USC Architectural Guild}
67
Appendix V: Photographic Documentation of Building and Site
C
Figure 1: North elevation (2012)
Figure 2: East elevation (2012)
68
Figure I East elevation (southeast «_g ( 012)
���6�« ® • : ®<+v a= . .
. Figure ¢ South elevation (southeast c_§ ( 0243
69
v �
Figure 5: West elevation (northwest corner) (2012)
rt
Figure 6: West elevation (southwest corner) (2012)
70
m
Nan
Fig_ 2 The northeast corner ath building still exhibits much ¥th em_c.
intended by its designers ( 012) .
. Figure & Interior Aog A showing ceiling air-conditioning poem Ham
71
« � < �
\
< .
Fig_ E Load-bearing 4-inch "fin efsteel pipe columns and harlequin-patterned
facing t� s ( o2 12)
72
Appendix VI: Miscellaneous Documentation
. . . a � .
: y .
�
A.W? �2» <¥§ d< ^ < » �
Figure t The first Robinson's slm h asp Ile
. « . m . .
Figure I The boutique Robinson's in Palm A+» "on the grounds of meDesert Inn"
Ukm
73
4
.a
fill
Vvph,d here aswh lar' �ruxvds L,ci mg �txjde
aixi,ts OI }', W. prrkrpi'mef new, o Op+cM;Mg
4ef'.
Figure 3: Liberate waiting outside the Palm Springs Robinson's on opening day (from
February 1958 Palm Springs Villager magazine)
1 � 11
s,=
Figure 4: Robinson's advertisement (from February 1958 Palm Springs Villager
magazine)
74
CITY OF PALM SPRINGS
PUBLIC HEARING NOTIFICATION
City Council
Meeting Date: January 16, 2013
Subject: HSPB 84 (The Alley)
AFFIDAVIT OF PUBLICATION
I, Kathie Hart, Chief Deputy City Clerk, of the City of Palm Springs, California, do hereby
certify that a copy of the attached Notice of Public Hearing was published in the Desert Sun
on January 5, 2013.
1 declare under penalty of perjury that the foregoing is true and correct.
'CV4�b
Kathie Hart, CMC
Chief Deputy City Clerk
AFFIDAVIT OF POSTING
I, Kathie Hart, Chief Deputy City Clerk, of the City of Palm Springs, California, do hereby
certify that a copy of the attached Notice of Public Hearing was posted at City Hall, 3200 E.
Tahquitz Canyon Drive, on the exterior legal notice posting board, and in the Office of the
City Clerk and on January 3, 2013.
1 declare under penalty of perjury that the foregoing is true and correct.
`4�
Kathie Hart, CMC
Chief Deputy City Clerk
AFFIDAVIT OF MAILING
1, Kathie Hart, Chief Deputy City Clerk, of the City of Palm Springs, California, do hereby
certify that a copy of the attached Notice of Public Hearing was mailed to each and every
person on the attached list on January 3, 2013, in a sealed envelope, with postage prepaid,
and depositing same in the U.S. Mail at Palm Springs, California. (48 notices)
I declare under penalty of perjury that the foregoing is true and correct.
v4w nn)
Kathie Hart, CMC
Chief Deputy City Clerk
75
The Desert Sun Certificate of Publication
750 N Gene Autry Trail
Palm Springs, CA 92262
760-778-4578/Fax 760-778-4731 -
2013 iAtj -9 PM 12. 53
111—.t,`y I ri'-i
State Of California ss:
County of Riverside
No 0031 E OFpUaIJ NCIL NG
or PALM
SPR
CrrY OF PALM WRINeB
Advertiser: PROKISEp DESIGNATION OF THE J.W.
ROgM1SpNg gIALpINO I'THE ALLEYS AS
A CLASS 1 HIsTOFUC SrrE AND NOTICE OF
CITY OF PALM SPRINGS/LEGALS ExERPTINCNCASE H cE°A
PO BOX 2743 M343 SOUTH PAW CANYON DRIVE
PALM SPRINGS CA 922632 Non1 IS HERESYalvFll m ity om'l
m the CcpNY of Pia`�ouni All, 18,201a
Public
e��MCotot•�haMmbe e 00 p
1 meelnp t^eHell. 9200�F-eer
T°aryguc CylyanC Way,Pape somw:
2000354353 The propose N IM be9drq la to�e°gym
known ae the J.W. sits
nallu npn9 W a Class 1 HModo Sae
Gag g43�PSo N at
m Cavil Drrva�(AAPN 513-
203-013).
ppy ..M P1� M1q Wrvkd
W.I."WP
I am over the age of 18 years old, a citizen of the United I 7—
States and not a party to, or have interest in this matter. I 1 {^�"'
hereby certify that the attached advertisement appeared I 1 t P I t
in said newspaper (set in type not smaller than non panel) (`"1^' - 1
in each and entire issue of said newspaper and not in any
supplement thereof on the following dales,to writ t ( j --
r
Newspaper. .The Desert Sun
r 1
J/5/z0>3
TIOR Thb of
ErIVIIioNMENTAL IovErER1.MNA� MA&W PW-
auatp w tlar Ifi;ssaxl�il�poumlla PmF,
Recto NAyAct ICA).whams
"ift the I acknowledge that I am a principal clerk of the printer of pp p of mso Conditions-
The Desert Sun, printed and published weekly in the City mnorth aveNable for 1H�N
of Palm Springs, County of Riverside, State of California. TuIR WaY Pdm SPtln96
hwr§of SOD a.m.b 31:OD e.m.arld 2:00 P.m.ss.
The Desert Sun was adjudicated a newspaper of general 6IX1 p.m.,Monday aaorKp Thursday.
circulation on March 24, 1988by the Superior Court of the REVIEW OF PROJECT INFORMATION:The 6"1
County of Riverside, State of California Case No, d and Omer parting oaplk at
191236. dDmmwft
I�myy�afe:d0 am.lo�11-MO&M.
and 2:00 p.m. to 600 PQ ofte he
CThlersftlkat )32aS204pyou vroultrllkero
I declare under penalty of perjury that the foregoing is true ule 0 eppolnanem to reAew then downrenh.
and correct. Executed on this 5th day of January, 2013 in ' COMLIE_Nt ON THIS APPLICATIOIvN: psporoe
to ado rropoe may be rrledebMore preTeali PWm"
blic
Palm Springs,Calif a un nnerts w mem to the Cry Courldlby
map or hand dMNety)to:
J',,,,TtmPW Tehqukz CRY Way
AAP� C of the P� In court
An bar to this In
dtleknp wM hn
at H" BrKS to
Declare S
the
is ig l
An
amLamoHsectlon 8riooalCo bY211goPPl�t1�H
AtlI to a t�WdAead�Toi al
to on, A.E At� ie ro'
sonye I r
d R,mYr,p sanwlaBa at( )
' P st necedta wftco^n 0"cca's, hablar
°
Nadine Flaper PMIei uo(1901
JaneTtxsWwn•C2YCWk
PrnMMlnad:11EN8
" �� MR PETE MORUZZImw
PALM SPRINGS MODERN COMMITTEERIM
araa P.O. BOX 4738
PALM SPRINGS, CA 92263-0738
CITY OF PALM SPRINGS CASE HSPB 84
PLANNING SERVICES DEPARTMENT MRS.JOANNE BRUGGEMANS
ATTN SECRETARY/HSPB 84 506 W.SANTA CATALINA ROAD
PO BOX 2743 PALM SPRINGS,CA 92262
PALM SPRINGS, CA 92263-2743
NO MS MARGARET PARK
AGUA CALIENTE BAND OF CAHUILLA
INDIANS
5401 DINAH SHORE DRIVE
PALM SPRINGS, CA 92264
SOBOBA BAND OF LUISENO INDIANS LUEBBEN JOHNSON&BARNHOUSE,
, ��"`" ATTN:JOSEPH ONTIVEROS LLP -
m wi�n� � s ATTN: RICHARD C.WADE, PARALEGAL
a CULTURAL RESOURCES MANAGER 74244T"STREET NW
P.O. BOX 487
SAN JACINTO,CA 92581 LOS RANCHOS DE ALBUQUERQUE, NM
87107
MAREK FAMILY, LLP
72-240 HIGHWAY 111
PALM DESERT,CA 92260
513153029
REDEVELOPMENT AGENCY CITY OF 513154040 513154044
PALM 296 PALM CANYON LLC CITY OF PALM SPRINGS
SPRINGS 201 WILSHIRE BLVD A28 PO BOX 2743
PO BOX 2743 SANTA MONICA,CA 90401 PALM SPRINGS,CA 92263
PALM SPRINGS,CA 92263
513201002 513202009 513202010
CHAGIN,BRUCE&STEPHEN NOLA PROPERTIES LLC NOLA PROPERTIES LLC
303 W BARISTO RD 151 W ROSECRANS AVE 151 W ROSECRANS AVE
PALM SPRINGS,CA 92262 GARDENA,CA 90248 GARDENA,CA 90248
513203013 513202012 513202002
MAREK FAMILY LTD PARTNERSHIP CASA REAL ESTATE LTD NOLA PROP
72240 HIGHWAY I I I PARTNERSHIP DBA VICEROY PALM ST 4TH
PALM DESERT,CA 92260 415 S BELARDO RD M 126 6 4TH STAN BEACH,CA 90266
PALM SPRINGS,CA 92262
513202001 513201007 513204006
PALM SPRINGS WOMANS CLUB DZWILEWSKI,DANIEL R& HOLL ER,TOM V
PO BOX 5017 GEORGETTE M 20 ST
PALM SPRINGS,CA 92263 5575 LADYBIRD LN ONOLULU,HI 96822
LA JOLLA,CA 92037
513204008 513201006 513214002
PALM SPRINGS ART MUSEUM INC REYNOLDS,MARY SUE HOLPSRAC
101 N MUSEUM DR 81157 PORTOLA CIR 4221 WILSHIRE BLVD 430
PALM SPRINGS,CA 92262 INDIO,CA 92201 LOS ANGELES,CA 90010
513214008 513201005 513201003
HOLPSRAC HOWLAND,CHARLES P VANDY ,CRISTINA
4221 WILSHIRE BLVD 430 PO BOX 1707 PO 13 582
LOS ANGELES,CA 90010 PALM SPRINGS,CA 92263 INE VILLAGE,NV 89450
513155018 513154048 513154047
BARIST ROUP CITY OF PALM SPRINGS CITY OF PALM SPRINGS
300 S M CANYON DR 3200 E TAHQUITZ CANYON WAY 3200 E TAHQUITZ CANYON WAY
P SPRINGS,CA 92262 PALM SPRINGS,CA 92262 PALM SPRINGS,CA 92262
513154045 513154033 513154018
CITY OF PALM SPRINGS 296 PALM CANYON LLC JGD ASSOC
3200 E TAHQUITZ CYN 201 WILSHIRE BLVD A28 226 28TH AVE
PALM SPRINGS,CA 92263 SANTA MONICA,CA 90401 SAN FRANCISCO,CA 94121
513154017 513154016 513153034
FRANKS,ZACHARY TALALA PROP LARRY KARMER VINEYARD PROP
875 KUMULANI DR 266 S PALM CANYON DR 1909 EL CAMINO REAL
KIHEI,HI 96753 PALM SPRINGS,CA 92262 REDWOOD CITY,CA 94063
513151043 513151042 513151041
NEW CHURCH H NEW CHURCH II NEW CHURCH II
PO BOX 6528 PO BOX 6528 PO BOX 6528
MALIBU,CA 90264 MALIBU,CA 90264 MALIBU,CA 90264
513151037-t- 513151028 / 513204004
BARISTO GROUP CAHUILLA CHURCH CAHUILLA CHURCH BARISTO GROUP HOLPSRAC
26880 PACIFIC COAST HWY 26880 PACIFIC COAST HWY 4221 WILSHIRE BLVD 430
MALIBU,CA 90265 MALIBU,CA 90265 LOS ANGELES,CA 90010
513203016 513203017
513203006
NELSON,ROBERT A&HELGA L
ALLES ENTERPRISES DBA CALLA LWSC
TRUST
LILY
S INN
LARDO RD 4221 WILSHIRE BLVD 430 33 39 ROSEMONT DR
PALM SPRINGS,CA 92262 LOS ANGELES,CA 90010 PALM DESERT,CA 92211
513204003 513203012 5132030
PALM,SPRINGS ORANGE LAND SAN GATIANO CO O_M UITIES I LLC
4221 WILSHIRE BLVD 430 7130 MAGNOLIA AVE N
LOS ANGELES,CA 90010 RIVERSIDE,CA 92504
513213001
DEL NORTE INV
4641 LEAHY ST
CULVER CITY,CA 90232
513204006
R HOLLANDER,TOM
RETURNED MAIL
3169 HUELANI DRIVE
HONOLULU,HI 96822
NOTICE OF PUBLIC HEARING
CITY COUNCIL
CITY OF PALM SPRINGS
PROPOSED DESIGNATION OF THE J.W. ROBINSONS BUILDING ('THE ALLEY") AS
A CLASS 1 HISTORIC SITE AND NOTICE OF EXEMPTION FROM CEQA
CASE HSPB 84
333-343 SOUTH PALM CANYON DRIVE
NOTICE IS HEREBY GIVEN that the City Council of the City of Palm Springs, California, will hold
a Public Hearing at its meeting of January 16, 2013. The City Council meeting begins at 6:00 p.m.
in the Council Chamber at City Hall, 3200 East Tahquitz Canyon Way, Palm Springs.
The purpose of the hearing is to consider designating the property known as the J.W. Robinsons
Building ("The Alley") as a Class 1 Historic Site (Case HSPB 84). The subject site is located at
333-343 South Palm Canyon Drive. (APN 513-203-013).
ENVIRONMENTAL DETERMINATION: This request is categorically exempt from review pursuant
to Section 15331 (Historical Resource Restoration/Rehabilitation) of the California Environmental
Quality Act (CEQA), whereas the proposed designation meets the conditions outlined for
preservation of a historic resource. The application is available for public review in the Planning
Services Department, City Hall, 3200 East Tahquitz Canyon Way, Palm Springs, between the
hours of 8:00 a.m. to 11:00 a.m. and 2:00 p.m. to 6:00 p.m., Monday through Thursday.
REVIEW OF PROJECT INFORMATION: The staff report and other supporting documents
regarding this project are available for public review at City Hall between the hours of 8:00 a.m. to
11:00 a.m. and 2:00 p.m. to 6:00 p.m., Monday through Thursday. Please contact the Office of the
City Clerk at (760) 323-8204 if you would like to schedule an appointment to review these
documents.
COMMENT ON THIS APPLICATION: Response to this notice may be made verbally at the Public
Hearing and/or in writing before the hearing. Written comments may be made to the City Council
by letter (for mail or hand delivery) to:
James Thompson, City Clerk
3200 East Tahquitz Canyon Way
Palm Springs, CA 92262
Any challenge of the proposed project in court may be limited to raising only those issues raised at
the Public Hearing described in this Notice or in written correspondence delivered to the City Clerk
at, or prior to, the City Council hearing. (Government Code Section 65009[b][2]). An opportunity
will be given at said hearing for all interested persons to be heard. Questions regarding this case
may be directed to Craig A. Ewing, AICP, Director of Planning Services, at (760) 323-8245.
Si necesita ayuda con esta carta, porfavor Ilame a la Ciudad de Palm Springs y puede hablar con
Nadine Fieger telefono (760) 323-8245.
,names Thompson, City Clerk
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CITY OF PALM SPRINGS
CASE NO: HSPB 84 DESCRIPTION: To consider designating the
property known as the J.W. Robinsons Building
APPLICANT: City of Palm Springs ("The Alley") as a Class 1 Historic Site,
located at 333-343 South Palm Canyon Drive.
(APN 513-203-013).
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