HomeMy WebLinkAbout1/16/2013 - STAFF REPORTS - 5C Page 1 of 1
Jay Thompson E C, s'<' iL
From: Kim Waltrip [kimwaltrip@me.com]
Sent: Monday,January 14,2013 11:30 AM 2913 JAN 14 AN 11: 54
To: Jay Thompson , � h�
Cc: Paul Lewin CITY CLERRri
Subject: Jan. 16th vote
Dear City of Palm Springs,
As a film and television producer I would like to lend my support to the need of a local film
office.
The state of California must compete with other states that offer tax incentives to
filmmakers. Those incentives drove production out of the state for many years until California
got on board with their own offering.
I believe the Coachella Valley should offer its own incentives. This is a film friendly,weather
compatible and location proximity metropolis that is ripe for film and television production.
This translates to large amounts of money to our area.
I've produced two small films in this area and spent 100%of that money by employing crew,
buying goods and services,housing cast and crew,and paying per diems that converted to eating
at local establishments,paying for dry cleaning and other services and spending money on
entertainment.
Both of those films also premiered at the PSIFF,and a larger premiere, which have garnered
publicity for filming in our area. We've also had a variety of premieres benefiting local charities.
As a producer, it's my job to hire crew, find locations,get permits, contract catering,budget
production design materials,props and other equipment. If I can save money on any/all of
these,that will afford me the opportunity to stay local. So, the need for a film office, that offers
help with these services as well as any incentives is very enticing.
I've filmed in New York City where the film office MADE IN NY is the most amenable I've
encountered.And I think we can use this as a template to build the PS FILMED HERE or some
comparable moniker that will appeal to filmmakers. There's an opportunity to offer permit
services,crew databases, location services,police and fire services, street closures and the,
always fun,merchandising that also helps promote the area.
Also, if the film office could offer any amount of incentive money to pay for some of the above,
that would definitely attract the attention of producers.
Please let me know if you need any more information from me that might help in your decision
to start this entity. I would be delighted to contribute my time to ensure it's success.
Thanks for your consideration.
Everbest,
Kim Waltrip
Vice Chair I Kim&Jim Productions
760. 574.1858
Wthaw,� M,a i--vt
FIL. 5 .�•
1/14/2013
Page 1 of 1
Jay Thompson G ` ;
From: Casa de Monte Vista Casa de Monte Vista [casademontevista@gmaiLfffljJAll 10 Phi 3** 42
Sent: Thursday, January 10, 2013 3:40 PM
To: Jay Thompson
Subject: Film Incentive Program
City Clerk,
I respectfully request that this email be passed on the the entire city
council .
City Council,
I support the Film Incentive Program that will be reviewed on the
January 16th meeting. The final scenes of the Liberace movie were
filmed on my property last August. For ten days we saw what a tremendous
economic impact the hundreds of people involved in the production of
this movie had on our local economy. Hopefully this"Film Incentive Program"
will commence soon.
Respectfully,
Joe Luisi
696 Via Monte Vista PS
1/10/2013
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• • The City of Palm Springs
and the Palm Springs
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■ Working to develop
■
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■ ■ Why Film in Palm Springs?
s —
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■ • Diversity/unique beauty of landscape
• Unique attractions/windmills, tram
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• Assistance of City, partners,residents
■ '' ■ • Easy accessibility to Los Angeles
■r r;, , � Great value and seasonal prices for
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was paved by Lucille Ball, Frank Sinatra
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® commercial spots, catalogs and films
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boutique hotels and attractions often
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Recently Featured
• "Behind the Candelabra" 2012
"Occupation Double" 2012
• "Off Limits" Travel Channel 2012
-"Tim and Eric's Billion Dollar Movie" 2012
-- tip- "Hell's Kitchen Season 9" 2011
e• ■ • "Chef vs. City" Food Network 2010
' ' • .Life After People" History Channel 2009
■ ■ • "Samantha Brown" Travel Channel 2009
y=• .•�i_ �. �. i • • "Martha Stewart in Palm Springs" 2009
r= • • "The Bachelorette" 2008
' � ' • "Mission Impossible III" 2006
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■ ' Building a "Film Friendly" Brand
•CALIFORNIA , psfilmfriendly.com
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■ Division of PS Women in Film & Television
Palm Springs Film Alliance
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• *Building a "Film Friendly" Brand
psfilmfriendly.com
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stakeholders to update location and
vendor services on searchable online databases
with links
,�- ■ Working with Industry Partners
■ Palm Springs Film Virtual Office
Division of PS Women in Film & Television
Palm Springs Film Alliance
► . Division of Inland Empire Film Commission
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cq�fFORN�P CITY COUNCIL STAFF REPORT
DATE: February 6, 2013 New Business
SUBJECT: City of Palm Springs Film Friendly Marketing Incentive Program
FROM: David H. Ready, City Manager
SUMMARY
City Council consideration and direction regarding a pilot "Film Friendly Incentive
Program" which seeks to encourage film makers and advertising photographers to
shoot on location in Palm Springs. Elements of the program include incentives,
resource support services, creation of a "one stop shop" film permitting/marketing office
and a dedicated web site through the Bureau of Tourism.
RECOMMENDATION: Direct staff as appropriate.
ANALYSIS:
In March of 2012, the Palm Springs City Council voted to waive film permit fees for one
year as an incentive to filmmakers and photographers to choose Palm Springs as the
site for their projects. The purpose of the incentive was to stimulate additional
economic activity generated by film/photo crews who stay in hotels or vacation rentals,
eat in City restaurants and utilize various local production resources. As filming/photo
shoots can take place over weeks and in some cases months, the economic impact can
be substantial.
Subsequently, Councilman Lewin has asked staff to propose a more comprehensive
"Film Friendly Incentive Program" with the goal of establishing The Palm Springs Brand
as a primary site for film, television and advertising photography.
Working in conjunction with the Bureau of Tourism and the City Parks/Recreation
Department, a proposed outline of the elements for a "Film Friendly" program includes
the following:
ITEM NO.��
City Council Staff Report
February 6, 2013--Page 2
Film Friendly Marketing Incentive
DEVELOPMENT
• The Palm Springs Bureau of Tourism will oversee the Marketing and Incentive
Program — creating a 'one stop shop" for film makers at the Tourism Office on
North Palm Canyon and Tram Road.
• Establish a "Film Friendly" Virtual Film Office online at visitpalmsprings.com and
on the city's web site to provide comprehensive information for filming, photo
shoots and advertising opportunities. Links will be provided to film permit
information and forms, location photo libraries and one-stop information for
location producers on local skilled labor such as sound, lighting, etc., in addition
to lodging, shopping, dining, transportation services and established destinations
for location shoots.
INCENTIVE PROGRAM
• Through a partnership between Tourism and Palm Springs Resorts, an incentive
will be created which includes community-wide participation in a "Film Friendly
Discount Program" from private vendors that would include discounts to
production crews for lodging, meals and film support services.
• For motion picture filming (movies/television shows) a $5,000 grant (either in
cash or offset for "in-kind" services)will be available if production expenditures in
the City of Palm Springs total a minimum of$25,000 (e.g. lodging, meals, other
resources, etc.). Additionally, to be eligible for the grant, the movie/television
show must acknowledge the 'Palm Springs Film Friendly Incentive Program" in
its credits.
• Two year extension of the Film Permit Fee waiver.
MARKETING
• Develop print and online advertising presence for the program in film trade
publications.
• Incorporate the program into the annual Bureau of Tourism marketing programs.
• Dissemination of information regarding "filming/photography attributes in Palm
Springs" such as location settings (e.g. mid-century modern architecture,
mountains, etc.) and production cost savings in Palm Springs vs. other Southern
California locations.
02
City Council Staff Report
February 6, 2013-- Page 3
Film Friendly Marketing Incentive
• Development of a "Palm Springs Film Friendly Incentive Program" brochure to be
utilized by the State of California Film Commission and the Inland Empire Film
Commission.
• The Bureau of Tourism will continue its partnership with the Women in Film and
Television Association and the Inland Empire Film Commission — coordinating an
additional "familiarization trip" bringing film makers/location scouts to Palm
Springs, attend additional industry tradeshows, coordination of web-sites and
dissemination of"e-blasts" to appropriate film industry film stakeholders.
• The Palm Springs Convention Center will reach out to film industry events,
activities and groups to encourage use of the Convention Center for film related
meetings, conferences and seminars in Palm Springs.
FISCAL IMPACT:
Start up costs for this pilot program — one year - are estimated to be $35,000 which
includes two areas of expenditures: grants - $25,000 (up to 5 grants at $5,000 each), and
marketing materials/familiarization trips - $10,000.
Funding can be obtained from two sources: $15,000 through a partnership with Palm
Springs Resorts, and $20,000 from the Tourism Budget Continuing Appropriation.
Also, I have requested that Tourism and the Parks/Recreation Department, in conjunction
with Palm Springs Resorts, monitor and analyze the overall economic impact of the
program over the next year.
David H. Ready, City er
Attachment: Film Friendly Incentive Program "Marketing Plan"
03
Film in
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"Film Friendly" Marketing Plan
With the $15,000 in funding available for marketing the"Film Friendly"Palm Springs brand,
the Bureau of Tourism can undertake the following efforts:
Create a Palm Springs dedicated film library on VisitPalmSprings.com
• No additional cost for a basic slideshow version
• A database searchable version would cost approximately$3,000 - $5,000
Create press releases about"Film Friendly" Palm Springs,highlight films/commercial shoots
• No additional costs
Work with local partners to create and develop a pool of businesses interested in participating and
supporting filming with packages, deals and discounts in their locations
• No additional costs
Work with Inland Empire Film Commission to develop:
• Additional fain in the spring bringing location scouts to Palm Springs
• Partner on additional industry tradeshows
• Partner on website to assist IEFC with additional Palm Springs locations/products
• Work with IEFC and California Film Commission to send dedicated
e-blasts to location scouts about Palm Springs
Cost: Location Scout fain tour of Palm Springs $2,500
Tradeshow participation(1) $1,500
Create and direct mail informational brochure to locations scouts brochure describing attributes and
locations of Palm Springs, such as:
• Perfect weather year round,more reliable days for shoots and backdrops
• Value of lodging,transportation, casino, dining (less than Vegas)
• Various settings...Mid Century Modern to cowboy, scenic mountains to oasis, etc. can be used for
many themes from Sahara to 60's and much more
Cost: 2,500 four color tri-fold brochures/mailing $ 1,000
04
Film in
CALIFORNIA�
Market directly to location professionals by:
• Place an ad schedule in trade publications to create awareness for Palm Springs:
Variety Magazine
LA411
Hollywood Reporter
• Direct mail brochures to locations scouts and companies
• Enhance location marketing websites with Palm Springs product and photos:
Go ForLocations.com(only CC on this so far)
LocationScout.com(need to register to upload and view photos)
LocationsLA .com (sent an email to see if PS can be on the site)
LocationTalk.org
Cost:
Variety Magazine $5,000 (1/2 pg)-$8,000 (full)
Hollywood Reporter TBD-waiting on response
Ad schedule LA 411 TBD-waiting on response
*Approximately$5,000 minimum for each of these publications, so we
would need to limit the choices to the funds available.
Join key industry organizations to develop relationships in the filming industry, suchas:
• Film Liaisons in California Statewide(FLICS), participate in industry events such as:
AFCI"LOCATIONS"Trade Show
CA. Power Breakfast
California on Locations Awards
FLICS California Trade Show
• Location Managers Guild of America
Cost: Membership/participation $1,000
05