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HomeMy WebLinkAbout3/6/2013 - STAFF REPORTS - 2 N tc?ALMSA,r, .y c V N . covbvAtta 43e y <,FORa�P CITY COUNCIL STAFF REPORT DATE: MARCH 6, 2013 Consent Calendar SUBJECT: PALM SPRINGS CONVENTION CENTER TO ESTABLISH A SIGN DISTRICT FOR PERMANENT AND TEMPORARY SIGNAGE AT THE CONVENTION CENTER LOCATED AT 277 NORTH AVENIDA CABALLEROS. FROM: David H. Ready, City Manager BY: Planning Services SUMMARY The City Council will consider a request by the Palm Springs Convention Center for a Special Sign District as allowed under the Palm Springs Zoning Code, Section 93.20.05(C)(8). The sign district will establish permanent and temporary signs on the Convention Center site and surrounding properties managed by the Convention Center. RECOMMENDATION: Adopt Resolution No. , "A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM SPRINGS, CALIFORNIA, APPROVING THE ESTABLISHMENT OF A SPECIAL SIGN DISTRICT (CASE SI 12-079) FOR THE PALM SPRINGS CONVENTION CENTER, LOCATED AT 277 NORTH AVENIDA CABALLEROS." PRIOR ACTIONS: On September 24, 2012, staff approved a reface of the existing monument sign located on the east side of the property located at 277 North Avenida Caballeros. BACKGROUND: The Palm Springs Convention Center underwent a $32-million renovation nearly ten years ago, which included the addition of meeting and administrative space, relocating the facility entry to Calle Alvarado, reconfiguring and addition of parking spaces and enlarging loading and trash areas. At the southwest corner of Amado Road and Calle Alvarado, the Jackie Lee Houston Plaza was constructed in 2009. An aerial depicting the existing conditions is shown on the following page. Item No. 2.N. City Council Staff Report March 6, 2013-- Page 2 Convention Center Sign District y .. Ilk n Z# k y , — +h m w r v , y t. * $ • 1dv. �E�L��F# � � LF•r.?I�;ffi, Convention Center STAFF ANALYSIS: According to the Palm Springs Zoning Code 93.20.5.C.8, "Special Sign Districts" may be established by the City Council, as follows: 8. Special Sign Districts. Nothing in this section shall prohibit the city council from adopting special sign districts as part of a specific plan, redevelopment plan, planned development district or the like when special sign provisions are necessary or appropriate to implement general plan provisions and goals. The Convention Center is seeking approval to install an off-site monument sign in the Jackie Lee Houston Plaza along Amado Road and various on- and off-site temporary signs (e.g. banners, balloons, etc.) throughout the year for conventions. A summary of the proposed signage is found below. 02 City Council Staff Report March 6, 2013--Page 3 Convention Center Sign District Table 1: Permanent Main Si ns Signage Quantity and Size Proposed Consistent w/ PSZC (Deviations) Monument sign along Avenida Quantity: One No Caballeros (existing) Height: 9 ft, 6 in (Height—8 ft. max.) Area: 112 sq. ft. per side Off-site monument sign along Quantity: One No mado Road in Jackie Lee Height: 7 ft (Off-site advertising prohibited) Houston Plaza (proposed) Area: 48 sq. ft. per side Table 2: Temporary Signs Signage Type Quantity, Size, Duration and Material Consistent wl PSZC Proposed (Deviations) Banner South facing exterior wall of Quantity: One No Oasis 4 (above doors) Size: Up to 240 sq. ft. (Size and duration) Duration: Up to 7 days, 5 times annually Material: Vinyl / Plastic East facing exterior wall of Quantity: One No Oasis 4 Size: Up to 240 sq. ft. (Size and duration) Duration: Up to 7 days, 5 times annually Material: Vinyl / Plastic Balloon East lot or lawn area Quantity: One No Size: Up to 50 ft in diameter (Type) Duration: Up to 7 days annually Material: Nylon / Plastic Event Information Sign Southeast corner of Amado Quantity: One No and Avenida Caballeros Size: Up to 36 sq. ft. per side (Off-site advertising) Duration: Up to 14 days, 5 times annually Material: Wood / Metal Inflatable (as a part of outdoor exhibit) East lot/east lawn Quantity: Three maximum No Size: Up to 20ft tall by 6 ft wide (Off-site advertising) Duration: Up to 7 days, 5 times annually Material: Vin 1 While the above signage does not conform to the Zoning Code, the City Council has the authority to approve all or some of the above signage through a sign district. The Council must find that the signage is necessary or appropriate to implement the General Plan provisions and goals. Provided below is a list of General Plan Policies that relate to the proposed sign district. CD1.2 Use public landscaping, banners, and signage along streets, sidewalks, and property frontages and in public spaces to strengthen the City's identity. 03 City Council Staff Report March 6, 2013-- Page 4 Convention Center Sign District CD9.6 Utilize lively, colorful, well-designed, and well-placed banners for holidays, City events, and other City-approved special occasions. LU7.3 Continue to host special events that draw local residents and visitors. The proposed signage will assist in meeting the above provisions by enhancing visibility of convention and public gathering activities. The signage will provide awareness to local residents and visitors by further identifying upcoming special events. Staff notes that the balloon and inflatable(s) would require review and approval by the Riverside County Airport Land Use Commission (ALUC) and possibly the Federal Aviation Administration (FAA). Should the Council approve the sign district, staff recommends that these two temporary signage types be excluded from the approval and has included a condition prohibiting this type of signage in the draft resolution. If the applicant wishes to pursue review and approval by the ALUC and FAA, an amendment to this sign district may be proposed in the future. FISCAL IMPACT: No fiscal impact. \' � �J Thomas Wilson,Leiisist6ant City Manager David H. Ready, Ci nager Attachments: 1. Draft Resolution w/ Conditions 2. Proposed sign district 3. Exhibit of proposed monument sign on Amado 04 RESOLUTION NO. A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM SPRINGS, CALIFORNIA, APPROVING THE ESTABLISHMENT OF A SPECIAL SIGN DISTRICT (CASE SI 12-079) FOR THE PALM SPRINGS CONVENTION CENTER, LOCATED AT 277 NORTH AVENIDA CABALLEROS. WHEREAS, according to Palm Springs Zoning Code 93.20.5.C.8, "special sign districts" may be established by the City Council, "...as part of a specific plan, redevelopment plan, planned development district or the like when special sign provisions are necessary or appropriate to implement general plan provisions and goals'; and WHEREAS, the Palm Springs Convention Center (the "Applicant') has filed an application (SI 12-079) with the City pursuant to Section 94.03.00(E) of the Palm Springs Zoning Code, for a special sign district to allow additional temporary and permanent signage; and WHEREAS, on March 6, 2013, a public meeting on the application was held by the City Council in accordance with applicable law; and WHEREAS, the City Council has carefully reviewed and considered all of the evidence presented in connection with the meeting on the project, including but not limited to the staff report, and all written and oral testimony presented. THE CITY COUNCIL OF THE CITY OF PALM SPRINGS DOES HEREBY RESOLVE AS FOLLOWS: Section 1. Pursuant to the California Environmental Quality Act (CEQA), the project is Categorically Exempt under Section 15311(a)(Accessory Structures). Section 2. Pursuant to Section 93.20.5.C.8 of the Palm Springs Zoning Code, the City Council finds that the proposed Special Sign District includes special sign provisions that are necessary or appropriate to implement general plan provisions and goals, as follows: CD1.2 Use public landscaping, banners, and signage along streets, sidewalks, and property frontages and in public spaces to strengthen the City's identity. CD9.6 Utilize lively, colorful, well-designed, and well-placed banners for holidays, City events, and other City-approved special occasions. LU7.3 Continue to host special events that draw local residents and visitors. 05 Resolution No. Page 2 The proposed signage will assist in meeting the above provisions by enhancing visibility of convention and public gathering activities. The signage will provide awareness to local residents and visitors by further identifying upcoming special events. Section 3. The City Council approves the establishment of a special sign district for the Palm Springs Convention Center at 277 North Avenida Caballeros and surrounding properties as noted in the district, subject to the exclusion of balloon and inflatable signage types listed as items 4 and 6 in the attached sign district. ADOPTED THIS 6TH DAY OF MARCH, 2013. David H. Ready, City Manager ATTEST: James Thompson, City Clerk CERTIFICATION STATE OF CALIFORNIA ) COUNTY OF RIVERSIDE ) ss. CITY OF PALM SPRINGS ) I, JAMES THOMPSON, City Clerk of the City of Palm Springs, hereby certify that Resolution No. is a full, true and correct copy, and was duly adopted at a regular meeting of the City Council of the City of Palm Springs on March 6, 2013, by the following vote: AYES: NOES: ABSENT: ABSTAIN: James Thompson, City Clerk City of Palm Springs, California 06 Palm Springs Convention Center Event Signage District Program The Palm Springs Convention has identified a number of locations for signage related to event activities taking place in or around the convention center. Event signage would be used for a number of purposes including marketing for an upcoming event in order to increase interest or attendance, identifying the center as the location for a given event, identifying the specific location at the center where the event is occurring or where the entrance is and welcoming the event producers, meeting planners and their attendees to the center. Specific signage locations and types are listed as follows: 1). Type: Electronic Digital Marquee Location: Amado Road, East of Alvarado Size: 48 sq. ft. per side (2 sided) Duration: Permanent Material: Stone, metal and stucco to match convention center facade (designed by convention center architect), w/ LED display 2). Type: Banner Location: South facing exterior wall of Oasis 4 above doors Size: Up to 240 sq. ft. Duration: Up to 7 Days Frequency: Up to 5 times annually Material: Vinyl / Plastic 3). Type: Banner Location: East facing exterior wall of Oasis 4 Size: Up to 240 sq. ft. Duration: Up to 7 days Frequency: Up to 2 times annually Material: Vinyl / Plastic 4). Type: Balloon Location: East Lot or East Lawn Size: Up to 50' diameter Duration: Up to 7 days Frequency: 1 time annually Material: Nylon / Plastic 5). Type: Event Information Sign Location: South East corner of Amado Road and Avenida Caballeros Size: Up to 36 sq. ft. per side (2 sided) Duration: Up to 14 days Frequency: Up to 5 times annually Material: Mood / Metal 07 6). Type: Inflatables (as part of outdoor exhibits) Location: East Lot/ East Lawn Size: Up to 20' tall by 6' wide Duration: Up to 7 days Frequency: Up to 5 times annually Material: Vinyl / Plastic 08 fA Cox;, TION CENTER 277 N. Avenida Caballeros, Springs,Palm CA 92262 4 National0 ELECTRONIC SIGNS • • Corporation 13580 Fifth Street • Chino, CA 91710 • Tel: 909.591.4742 • FAX: 909.591.9792 • Toll Free: 877 877.NSMC c_ (p]„nll I pp ------------- L.d..I cc III cc NMI M YW Vvy a 00 ............................il..... ll�tea .:: pmeaeQepePleeny N. 583 p N U w w 0 i f w w ti V w emdo p P oPQJQNVAIIBDN ' Y mm-A p N' W'Q EqQ F p FN•I�, o �N w-4b i0 0 NEW DIF ILLVM.RGB LED MONUMENT Spe�gciic�ations: ( LE N ��r�,.:eaa.a..,0 um'_ TFIRNNU$$TTFppRRAUCEACRYUC. �,ILE P�ANVDEERS-PALMTALLSPRI�GS COSURr DFi AC tP A�AryNU�DOPW LED p�ALMDTR�EETO BE RO O1017�PU�SH�FT�N�RU WERH VJH USl4 �x.rrevna�>� COLORS/WD MATFTi TO MA�D(I�ST�IN�CANVEaRIOfJ CE�OW CC rtp$pAS I��TM�ggU1J')STRAOT DAN ROVEDRENG N IINST 3N 6 ®sarff. . T .aenc ENTER O1NSIfE� APP 'PALM SPRINGS*LOGO 17-V AND LETTERS TO BE ROUTED FIR AMCCA� 1Y 9'd IT TS —� ALUMINUM FPUSHED WHITE PLEX THRU. 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C.Flea 24592 �• Tel M-11.4742 FW909_%I.9792 Designer: UNIT ko Dow. 112=10 on,; ELECTRONIC SIGNS "all aales@nsmc.com F—+ r, F - i V EXISTING MARQUEE E[EWTION J PROPOSED MARQUEE ELEVATION NEW DIF ILLUM. ROB LED MONUAMM-k7eirn/►en OR NaUp S� Addni b Calm Salaaa Carvenaon Cemn ODerrt APpmvel: APPROVED dARKTINGCORPORATIOAEErcss: mRn.�.:m cwrew Pam SwYe unaa RELEISEDPOR _135E0 FIM SL,Chino,CA91)10 Pnone: neeomnrpc c.Ernn24J92 e-mallll sain@nsm ..com S91A Designer: S$ti SceY: Neee Dsk: 11/17Motd e.. µ ELECTRONIC SIGNS F_. r.,