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Home My WebLink About5/17/2013 - STAFF REPORTS - 00 PAMELA L. STEGEMAN 321 West Via Sol (202) 210-4700 Palm Springs, CA 92262 pamela.stegeman@gmail.com VICE PRESIDENT & GENERAL MANAGER Strategic Planning —Team Leadership — Branding— Multi-Discipline,Multi-Company International Collaboration — Marketing— P&L Management— Process Development-- Change Management Senior executive experienced in creating and delivering complex,cross-organizational marketing strategy and change management initiatives for revenue growth,operational efficiencies and brand-building,in U.S. and overseas,with a track record of delivering projects that span business,process,organizational and technical integration. Experience in brand management,marketing,supply chain, consumer goods,retail,technology,and Industry Affairs. ADDITIONAL AREAS OF EXPERTISE Global Team Leadership Brand Building&Management Budgeting and Forecasting Vision Setting Staff Hiring and Development Customer Development/Management Organizational Design Strategic Partnerships/Alliances New Product Development&Launch Process Development Technology Standards Development Board Management Consumer Research Financial Modeling PROFESSIONAL EXPERIENCE DEAN FOODS 2011—2012 Business and e-Commerce Consultant IY Diking with IT and Saks departments of$12 billion food and beverage company to grow collaboration and joint promses between departments in order to improve customer service and resource utilisation • Created and rolled out resource tracking and project prioritization model for e-Commerce group to ensure world class customer service and on-time delivery of projects. • Developing cost-to-serve model combining IT,supply chain,sales and finance resources to assist Sales in understanding availability of e-Commerce capabilities and costs for customers FOOD MARKETING INSTITUTE 2010—2011 Vice President,Marketing, Business Planning and Development Leader of Marketing and business development efforts to grow non-duer revenue,including business partnerships,alternative membership base, and program incomegrowtb at the largestglobalgrocery trade association. • Surpassed budgeted income on primary product by 50%and year ago by 100%within first 6 months • Managed client engagement and grew organization income by 20% through relationship budding, internal team leadership,and new sales concepts • Identified new revenue opportunities and negotiated commission rates for organization PET INDUSTRY JOINT ADVISORY COUNCIL 2008—2009 President Principal Executive of the role pet focused trade argani.Zation funded by pet food and product companies,pet oriented servii companies and pet retailers. • Transformed association's financial system and knowledge through introduction of zero-based budgeting, calendar year dues cycle, and improved fiscal transparency • Reorganized Marketing&Membership department,resulting in cost savings,improved articulation of mission,and increased dues income • Developed first consumer membership campaign designed to grow grassroots legislation initiatives and dues,using social media,web-based communications,and viral marketing cs� t`7 � Zo�3 �c(,lAL M�n16 _g-0ap,l Y p PAMELA L. STEGEMAN 321 West Via Sol (202) 210-4700 Palm Springs,CA 92262 pamela.stegeman@gmail.com GROCERY MANUFACTURERS ASSOCIATION 2000—2008 Vice President, Supply Chain&Technology Vice President, Industry Affairs Spearheaded tranrfa motional pmje trglobally in the prima y foo beverage and consumer product industry trade association. Responsible for driving implementation of collaborative solutions in data management, information sharing, business process improvement, change management, and industry collaboration. • Conceived,led,wrote and presented pioneering industry-initiatives in collaboration, supply chain, technology,and business transformation,demonstrating to Fortune 100 company CEOs the value of change management initiatives to improve profitability and develop corporate strategy • Directed multi-company task forces responsible for establishing industry business cases,measuring and assessing readiness and adoption metrics,and understanding the structural implications to implement common processes and technology standards • Identified and addressed client needs;built,maintained,and utilized networks of client relationships and community involvement;communicated value propositions;managed resource requirements,project workflow, budgets,and prepared and/or coordinated complex written and verbal materials • Created vision,strategy and financial plans for Supply Chain and Technology practice and established program that became primary industry resource for knowledge,advocacy,and global issue leadership • Increased revenue for Supply Chain and Technology program by+80% and decreased spending on projects and benchmarking by 70%while increasing client value US OFFICE PRODUCTS COMPANY 1998—2000 Vice President,Marketing Responsible for marketing and product assortment of food and beverage division in a$3 billion global business-to-business focused company. • Managed marketing function of 15 operating companies to develop common vision,business model, and unique selling proposition and managed agency for corporate identity development • Created 3-year strategic plan for food and beverage division and saved company over$1 million while retaining$500,000+in rebates through successful negotiation of partnership dissolution COLGATE PALMOLIVE CORPORATION 1996—1998 Senior Marketing Manager,New Products Marketing& Global Product Development Headed new product and new packaging development teamsglobally across Pet Food Division of Consumer Products company.including initiation of team process, collaboration across all key departments,and management of packaginggraphic and ERP marketing data management departments. • Led all new product teams;prioritized new products for resource allocation;developed new products business plans;supervised all functions to ensure projects delivered objectives on time • Worked with Market Research to execute all consumer research;developed new product ideas and validated with consumers;worked with agencies on new product concepts • Instituted new product team process, structure and communication systems to reduce time to market and increase organizational capacity • Led multi-functional taskforce to launch new packaging that resulted in$4 million annual savings; worked with all key global geographies to develop major packaging change recommendations • Managed Packaging Graphics department;established processes and procedures,that reduced packaging graphics expenses by 25%while increasing departmental capacity SPRINT CORPORATION 1994—1996 Group Manager,Prepaid Card Strategic Marketing PAMELA L. STEGEMAN 321 West Via Sol (202) 210-4700 Palm Springs,CA 92262 pamela.stegeman@gmail.com Marketing Manager, Sprint Prepaid Cards Formed, launched and managed first Branded product entry into consumer retail markets forglobal telecommunications leader, developing infrastructure,processes, vision,strategy and marketing forprepaid card division in the United States. • Led Sprint's entry into retail markets;created company's prepaid card vision and strategy which grew its Prepaid Card business from$7 million to$51 million in one year and enlarged the division from 3 to 50+ people and from 2 to 5 functional departments • Developed branding and marketing strategy based on consumer research,which led to significantly higher brand recognition in less than six months • Managed all agency review and personnel decisions,including advertising,promotion,P.O.S.,and strategic focused product/package design • Established initial Sales Force strategy and formation of broker network,including interviewing and selection,hiring of staff, and sales presentation development PROCTER AND GAMBLE COMPANY 1990—1993 Assistant Brand Manager Brand Assistant Brand Management Intern Managed new product launches and product restaging in food division o fglobal leader in Consumer Products industry, mcluck'ng team leadership,marke ing and brand management, new product development and launch, and consumer research and d yndicated data analysis. • Led product restage in core$245 million segment resulting in +75%increase in distribution per store and +110%increase in market share • Directed development of$16 million annual TV and print advertising plan • Developed and tested product concept and conducted test market,resulting in highest score of any feasible product concept to date EDUCATION — MBA, Cornell University,Johnson Graduate School of Management — Bachelor of Arts, Hamilton College — Executive Education Program: Conceptual Tools and Strategic Perspectives of Pricing, University of Virginia,Darden Graduate School of Business Administration References for Pamela Stegeman Louise Hampton Prudential California Realty 2905 E. Tahquitz Canyon Way Palm Springs, CA 92262 Steve Hannegan Prudential California Realty 2905 E. Tahquitz Canyon Way Palm Springs, CA 92262