HomeMy WebLinkAbout6/5/2013 - STAFF REPORTS - 4.A. , 2
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Palm Springs
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Bureau of
Tourism
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CALIFORNIALike no piace e�se`
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Wirketing Budget Executive
Lodging (Large, Midsize, Small)
Vacation Home Rentals
LGBT Properties
Timeshares
Attractions/Museums
Restaurants
Retail (Downtown/Uptown)
Pa m Springs Hospitality Association
Palm Springs International Airport
2
Budget 1 2013 -
2014
Advertising $ 750,000
GE
neral
Marketing $ 198,500
International Marketing $ 137,000
FA Ms and Missions
$ 109,425
Fu'fillment $ 95,000
Tradeshows
and
Events
In-Market $ 69,950
$ 13,500
General Expenses $ 538,035
Visitors Center
$ 94,045
Leis Website Ad Income $ - 55
,435
Bl dgeted Spend $199509000
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Eat. See . Stay.
r $750,000
ry 30% Drive
20% Global
107 National
10% Pac . NW
10%
Promotion
1 G LGBT
• . . . . flee . ,
. . gold 5% Canada
lei • • S% Midwest
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Palm Springs Bureau of Tourism is the offi6al desbnabn ';E'R.
marketing organizabon for the City of Palm Springs.
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BLOC-GERS
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specific
Interests & Events
$ 198,500
Digital
Marketing
ketin
Website Development
$ 66,000
1 .7 Million Web Visitors
30% increase 2012
----- over
b 00 W User
s s
visiting partner pages
325,000 Web Users
clicking to
partner websites
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Train UK'/German Travel Agents & Tour
Opera' ors
Create and distributes international press
• Participate in tr adeshow s & appointments
Coordi late international FAMss and Missions
L juror ` cooperative marketing efforts
TOMA - EACH TOMATO EPIC TOMATO I PINCH MAGAZINE
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THE EXPERTS IN CREATING I I l i l
TAILOR-MADE HOLIDAYS BROWSE BY NECU_
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AROUND THE WORLD
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$ 1 10, 00 FAMS & MISSIONS
• Desert Modernism • Palm Springs In 'tl Film Festival
• Restaurant Week • Drive/Direct Flight Markets
•.Promotions(Spa Week) • Specific interest audiences
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$ 70,000
LA Travel &
Adventure
New York Times Travel
Chicago+ ago Travel & Adv.
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Bay Area Travel & Adv.
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• LA Weekly Food & Wine
Best of San Diego
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VISITOR INFORMATION CENTER
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200,000 Visitors from around the globe
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aim Springs " Film Friendly" Program
Film in
$45,000
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Filming In Palm Springs -
$20,000
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In the vmdd of film and fame.Palm Springs has been Hpllyrsx s
backlot since the 1930s.Only two hours from Las Angeles,and I r P S Resorts
Wth six film Rai throughout the year.Palm Springs and film
go hand in hand.Feature films,television series,commercials
and photo shoots have been successfully Produced here for $ r J'0 00
years.
The unique architecture,
beautiful landscape as a
backdrop,and variety of
loations as venues,provide
spectacular opportunities for , Tourism
filming and photo sh
oots.
momscenics orrico
dessat cases,
$�'000
From sc mountains to desert oasis,
from mid-century modem - - -
andhilast!rre to red rock 1 ,
canyons and deserk him
Springs offers stunning variety
both indoors and outdoors.The hip,urban sensibility combined
vdth a small tom friendly and casual atmosphere makes palm
Springs a perfect location For both ant and crew..and 350 days of
,arm sunshine certainlq helps:.
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Palm ram Springs " Film Friendly" Pro
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LA 4 ,` �° • psfilmfriendly.com
Com .DW- W$ONESTW r9p1%MN RESOURCE
MIA • 4 grants in process
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Listings in LA 411 &
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Handbook
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Film in
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This October
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CALIFORNIA
+e��.rl�raesprrgizEaeaEgen$mn Coordinating with
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Palm Springs
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Nrrm➢4eRec ..� ..
Promise Program
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°°'m '�°r for businesses
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CALIFORNIA
Like no place else"
CALIFORNIA
Like no place else"
15
4.A. PALM SPRINGS BUREAU OF TOURISM AND PALM SPRINGS
CONVENTION CENTER UPDATE:
RECOMMENDATION: Receive and file.
Materials to be Provided
Item No. 4. " .