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6/18/2014 - STAFF REPORTS - 1.A.
;o VALM Spy �Z V N ' �oao.enoi c°`'F°" CITY COUNCIL STAFF REPORT DATE: June 18, 2014 PUBLIC HEARING SUBJECT: EL PASEO HOLDINGS - AN APPEAL OF THE DECISION BY THE HISTORIC SITE PRESERVATION BOARD TO DENY THE REQUEST FOR AN AMENDMENT TO AN EXISTING SIGN PROGRAM AT THE EL PASEO BUILDING, A CLASS 1 HISTORIC SITE TO INCUDE ONE DOUBLE SIDED INTERNALLY ILLUMINATED BLADE SIGN EQUALING 7.5- SQUARE FEET LOCATED AT 800 NORTH PALM CANYON DRIVE, ZONE C-1 (CASE SP 09-001 AMND, HSPB-27). (GM) FROM: David H. Ready, City Manager BY: Department of Planning Services SUMMARY Best Signs, Inc., representing El Paseo Holdings requesting that the City Council overturn the denial by the Historic Site Preservation Board (HSPB) for a sign program amendment for the El Paseo Building, a Class 1 Historic Site to include one double sided blade sign equaling 7.5-square feet located on the North Palm Canyon Drive elevation at the El Paseo Building. RECOMMENDATION 1. Open the public hearing and receive public testimony; 2. Determine if a 7.5-square foot double sided internally illuminated blade sign is acceptable at proposed size; 3. Adopt Resolution No. "A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM SPRINGS, CALIFORNIA, UPHOLDING THE DECISION OF THE HISTORIC SITE PRESEVATION BOARD DENYING THE REQUEST TO AMEND THE SIGN PROGRAM FOR THE EL PASEO BUILDING A CLASS 1 HISTORIC SITE LOCATED AT 800 NORTH PALM CANYON DRIVE. ITEM NO.1�-- City Council Staff Report June 18,2014—Page 2 SP 009-001 AMEND—Sign Program Amendment Appeal El Paseo Building ISSUES: • Original sign program was approved in 2009 as part of building renovation. • Sign program has been amended numerous times. (see City Actions below) • HSPB reviewed an application at the April 2014 meeting and voted to deny the case. • HSPB reviewed an amended application at the May 2014 meeting and voted to deny the case. • HSPB reviewed the continued request and voted 4-1 to deny the request. PRIOR ACTIONS: Related Relevant City Actions by Planning, Fire, Building, etc... 2/09/2009 Historic Site Preservation Board and Planning Commission approve a 2/25/2009 Certificate of Compliance for a new sin program for the El Paseo Building 5/26/2010 Planning Commission approves a sign program amendment for Christopher Anthony for an 8-square foot internally illuminated sign cabinet. 5/8/2012 Historic Site Preservation Board approved a 5-square foot wall sign for notNeutral at the building portal. 8/14/2012 Historic Site Preservation Board approves 7-square foot blade sign for Workshop Kitchen 4/7/2014 Architectural Advisory Committee reviews a sign program amendment request for a 9.33-s uare foot blade sign and voted 7-0 to table discussion 4/8/2014 Historic Site Preservation Board reviews a sign program amendment request for a 9.33-s uare foot blade sign and voted 6-0 to deny request. 5/13/2014 Historic Site Preservation Board reviews an amended sign program requesting for a 7.5-square foot 2-sided blade sign and voted 4-1 to deny request. d DMAL_E4111111EDYtiIMMTED MADE 19�i.. I l:.__'— ..__. +'I.'i'.rKM fY,4.V IAN+ 4(,A, Proposed sign location — Palm Canyon Facade City Council Staff Report June 18,2014--Page 3 SP 009-001 AMEND—Sign Program Amendment Appeal El Paseo Building BACKGROUND: The El Paseo Building located at 800 North Palm Canyon Drive, completed in circa 1926-1927 is a Mediterranean-Spanish style building constructed around a central courtyard. The courtyard, which can be accessed through two passageways from either Palm Canyon Drive or Tamarisk Road, serves as the entrance to the present retail shops. The building underwent a total restoration project in 2008-09. This restoration was to modernize the building to meet the requirements of today's retail tenants. The El Paseo Building is presently occupied by several art galleries, artists' lofts, antique furniture stores, and restaurant. The sign program which was approved by the Planning Commission in February 2009 makes provisions for smaller tenant's signage. The approved sign program provided for a variety of wall signs, window decals, blade signs and signs affixed to existing flitted panels. On the rear parking lot building wall, a future tenant directory sign was approved. General Plan Neighborhood Community Commercial General Commercial C-1 ANALYSIS: Pursuant to Municipal Code Section 8.05.180, "No person may undertake any of the following within or upon a Class 1 historic site without a certificate of approval from the historic site preservation board: (1) Construction of a new structure; (2) The moving, demolition or alteration of an existing structure in any manner which affects the exterior appearance of the structure; (3) A change in land use which affects the exterior appearance of a structure or the interior arrangement of public buildings; (4) The erection, remodeling or replacing of a sign which affects the exterior appearance of a structure." As noted in item 2, the subject project causes an alternation of the exterior appearance of the subject Class 1 building and thus a Certificate of Approval from the HSPB is required. Sign programs are required for all shopping, commercial of industrial complexes with more than one tenant. According to Section 93.20.09(C)(6) of the Palm Springs Zoning Code (PSZC), "Sign programs shall integrate with the architecture of the building City Council Staff Report June 18,2014--Page 4 SP 009-001 AMEND—Sign Program Amendment Appeal El Paseo Building complex, including such elements as size, color, location and construction material." A sign program may be approved which varies from the specific limitations of the sign ordinance. The proposed sign program provides criteria for identifying the complex and individual tenants with the existing sign program designed to give tenants a variety of locations for sign visibility. The original sign program was implemented for one large tenant (Design Within Reach), however, the major tenant has vacated the building and new smaller shops and a restaurant have moved in. The originally approved sign program included blade, wall, and signs on glazing as presented below: Sign Type Frontage Sign Type Size Design Within Reach (DWR) Palm Canyon Blade 7-sq ft DWR Address Palm Canyon Window Decal .75-sq ft DWR Sign Palm Canyon Window Decal .75-sq ft DWR Palm Canyon Wall 23-sq ft DWR Palm Canyon Window Decal .75-sq ft Future Tenant Palm Canyon Wall 3-sq ft Future Tenant Palm Canyon Wall 3-sq ft Building ID Palm Canyon Wall 5.8-sq ft Future Tenant Palm Canyon Wall 5.8-sq ft Future Tenant Tamarisk Wall 92-sq ft Future Tenant Tamarisk Window Decal 6.7-sq ft Building ID Tamarisk Wall 1.3-sq It Tenant Tamarisk Window Decal 2-sq It Building ID Indian Canyon Wall 66-sq ft Multi-Future Tenant Indian Canyon Wall 6-sq It each DWR Indian Canyon Wall 67.6-sq ft Building ID Alley Wall 1.3-sq ft Future Tenant Tamarisk Wall 5-sq ft TOTAL 215-sq ft The signs as listed above may not currently be present on the building however these sign locations remain. Additional and proposed signs to the sign program from the original as follows: Sign Type Frontage Sign Type Size Christopher Anthony Palm Canyon Light Box 8-sq ft notNeutral Palm Canyon Wall 5-sq ft Workshop Kitchen Palm Canyon Wall 2.25-sq ft Workshop Kitchen Palm Canyon 3-sided box 7-sq ft New Tenant Palm Canyon 2-sided Blade 7.5-sq ft TOTAL 29.75-sq ft GRAND TOTAL 244.75-sq ft 04 City Council Staff Report June 18,2014—Page 5 SP 009-001 AMEND—Sign Program Amendment Appeal El Paseo Building PROPOSAL HSPB at their April 8, 2014 meeting denied a proposal for a double sided blade sign of 9.33-square feet located above the west building portal; and a 1.8-square foot pedestrian wall sign. The applicant reworked the sign design and filed a new submission reducing in size of the main sign to 7.5 square feet and the eliminated the small pedestrian wall sign. HSPB reviewed the revised proposal at their May 13, 2014 meeting and voted to deny the request a second time. Staff notes that in the previous submission the applicant provided a detailed design of the sign including colors, illumination and letter type. The revised submission differed in this approach by providing the location and size of the sign consistent without content detail. The proposed sign program amendment included one double faced internally illuminated blade sign attached to the building above the entry portal. The sign is earmarked for the second story office space facing Palm Canyon Drive. The blade sign as requested would be an aluminum fabricated sign cabinet, with design details to be approved at Staff level. The sign would be 3.25 feet tall by 2.3 feet wide for a total of 7.5- square feet. The sign will be affixed by a simple metal sign bracket mounted several inches off the building wall. fi f "—Y t' i a s R[MI SDS VIr* tLL'TpM VI[w f✓1R'f Sltt MltM Proposed Sign Design APPELLANT'S REQUEST: The appeal letter submitted by the applicant provides no reasons for overturning the Historic Site Preservation Board (HSPB) decision. The appeal letter to the City Council states: 05 City Council Staff Report June 18,2014--Page 6 SP 009-001 AMEND—Sign Program Amendment Appeal El Paseo Building "The Client was prepared to make concessions with regard to size, location and overall design to allow harmony between the sign and the Class 1 historic building. However, there was very little discussion on how to make the sign work within the space. Instead it was suggested that no additional sign be added to the Palm Canyon elevation" "Approving the blade sign will allow a tenant with Palm Canyon frontage to have a presence visible from Palm Canyon. it is our contention that business in the downtown zone need reasonable signage identification on the streets they front." The minutes of the Architectural Advisory Committee and Historic Site Preservation Board include discussions regarding the size of the proposed sign, sign clutter on the Palm Canyon Drive elevation, and second floor tenant signage. In conclusion, Staff and the Historic Site Preservation Board recommend that the City Council reject the appeal and uphold the decision to deny the amendment to the sign program adding a 7.5-square foot double sided blade sign to the El Paseo Building, FISCAL IMPACT: No Fiscal Impact. L� M. Margo Wheeler, FAICP Director of Planning Services David H. Ready, City er Attachments: 1. Vicinity Map 2. Draft Resolution 3. AAC Minutes of April 7, 2014 meeting 4. HSPB Minutes of April 8, 2014 meeting 5. HSPB Minutes of May 13, 2014 meeting 6. Staff Report and Sign Program Amendment for April 8, 2014 HSPB meeting 7. Staff Report Revised Sign Program Amendment for May 13, 2014 meeting 8. Letter of Appeal 9. Sign Program Amendment Date Stamped April 24, 2014 06 Ot V'Ly SRI � o _ Department of Planning Services Vicinity Map HERMOSA PL i L ALAMEDA I d � I m o w z u o TAMARISK RD z PRESCOTTDRNESE z _-_ MER;To PL - - _ VIAALTAMIRA Legend O400 Foot Radius i GRANVIAVALMONTE Project Ste Surrounding Parcels -- VALMONTE DEL SU CITY OF PALM SPRINGS DESCRIPTION: Appeal of a decision by the Historic Site CASE NO: 09-001 SP Amend Preservation Board denying a request for a sign program APPEAL amendment at the El Paseo Building a class 1 historic property to include one double sided blade sign equaling APPLICANT: Best Signs 7.5-sq ft sign located at 800 N. Palm Canyon Drive, C-1, 07 Section 10. RESOLUTION NO. A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM SPRINGS, CALIFORNIA, DENYING AN APPEAL BY EL PASEO HOLDINGS AND UPHOLDING THE DECISION OF THE HISTORIC SITE PRESERVATION BOARD TO DENY CASE SP 09-001 AMND; AN APPLICATION FOR A SIGN PROGRAM AMENDMENT AT THE EL PASEO BUILDING A CLASS 1 HISTORIC SITE AT 800 NORTH PALM CANYON DRIVE WHEREAS, El Paseo Holdings ("Applicant') filed a sign program amendment, Case 09-001, to include one double sided internally illuminated blade sign equaling 7.5- square feet located on the Palm Canyon Drive elevation at 800 North Palm Canyon Drive, Zone C-1, Section 15; and WHEREAS, notice of public meeting of the Historic Site Preservation Board of the City of Palm Springs to consider Case 09-001 AMND was given in accordance with applicable law; and WHEREAS, on April 7, 2014, the Architectural Advisory Committee reviewed a sign program amendment request for a 9.33-square foot blade sign. After carefully reviewed and considered all of the evidence presented on the project, including but not limited to the staff report, and all written and oral testimony presented and voted 7-0 to table discussion until a further date; and WHEREAS, on April 8, 2014, the Historic Site Preservation Board reviewed a sign program amendment request for a 9.33-square foot blade sign. After carefully reviewed and considered all of the evidence presented on the project, including but not limited to the staff report, and all written and oral testimony presented and voted 6-0 to deny the request; and WHEREAS, on May 13, 2014, the Historic Site Preservation Board reviewed a revised sign program amendment request for a 7.5-square foot blade sign. After carefully reviewed and considered all of the evidence presented on the project, including but not limited to the staff report, and all written and oral testimony presented and voted 4-1 to deny the request; and WHEREAS, El Paseo Holdings ("Applicant' and "Appellant') has filed an appeal, pursuant to Chapter 2.05 of the Municipal Code, of the Historic Site Preservation Board decision to deny Case 09-001; and WHEREAS, on June 18, 2014, a public meeting on the appeal was held by the City Council in accordance with applicable law; and 08 City Council Resolution Page 2 WHEREAS, the City Council has carefully reviewed and considered all of the evidence presented in connection with the appeal hearing on the project, including, but not limited to, the staff report, and all written and oral testimony presented. THE CITY COUNCIL OF THE CITY OF PALM SPRINGS DOES HEREBY RESOLVE AS FOLLOWS: SECTION 1. Pursuant to Municipal Code Section 2.05.030, the appellant's stated grounds for the appeal includes the following: "The Client was prepared to make concessions with regard to size, location and overall design to allow harmony between the sign and the Class 1 historic building. However, there was very little discussion on how to make the sign work within the space. Instead it was suggested that no additional sign be added to the Palm Canyon elevation" "Approving the blade sign will allow a tenant with Palm Canyon frontage to have a presence visible from Palm Canyon. It is our contention that business in the downtown zone need reasonable signage identification on the streets they front." SECTION 2. In response to the above, the City Council finds as follows: the review of a sign program amendment application is discretionary and requires input and discussion gathered through a public hearing process. The Historic Site Preservation Board held a public meeting to obtain information regarding the proposal and determined that a 7.5- square foot double sided internally illuminated blade sign is not appropriate on the El Paseo Building a Class 1 historic site. The Historic Site Preservation Board in rendering a denial decision exercised its regulatory control through the Certificate of Approval process. NOW, THEREFORE, BE IT RESOLVED that, based upon the foregoing, the City Council hereby denies the appeal and upholds the Historic Site Preservation Board decision to deny Case 09-001 AMND an amendment to the approved sign program. ADOPTED this 13" day of June, 2014. David H. Ready, City Manager ATTEST: James Thompson, City Clerk 09 City Council Resolution Page 3 CERTIFICATION STATE OF CALIFORNIA ) COUNTY OF RIVERSIDE ) ss. CITY OF PALM SPRINGS ) I, JAMES THOMPSON, City Clerk of the City of Palm Springs, hereby certify that Resolution No. is a full, true and correct copy, and was duly adopted at a regular meeting of the City Council of the City of Palm Springs on by the following vote: AYES: NOES: ABSENT: ABSTAIN: James Thompson, City Clerk City of Palm Springs, California 10 Architectural Advisory Committee Minutes April 7, 2014 n r OS MITTEE MEMBE vR HIRSCHBEIN sold he disagrees that the rear a eers are t o0 comp din Plan 3. COMMITTEE M R FREDRICKS would like plant sizes to be upgraded to: 5 - 15 gallon, 15 gal. - 24", 2 6". MIS/C (Vice-Chair Fauber/Cassa 7-0) To recommend approval to the Planning Commission with conditions: • Consider removing every other beam to rep I ost & beam construction • Rear elevation in Plan 3 to be single slope, not ga • 2-12 or 2 1/2-12 not 3-12 slope for roof • Rear veneer element to match submitted design package Amended by Committee Member Purnel to 1 gal to 5. Approved by Motion Maker and Second. NEW BUSINESS: 3. EL PASEO HOLDINGS FOR AN AMENDMENT TO AN EXISTING SIGN PROGRAM AT THE EL PASEO BUILDING, A CLASS 1 HISTORIC SITE TO INCUDE ONE DOUBLE SIDED BLADE SIGN EQUALING 9.33-SQUARE FEET AND ONE 1.8-SQUARE FOOT WALL PEDESTRIAN SIGN LOCATED AT 800 NORTH PALM CANYON DRIVE (CASE SP 09-001 AMND). (GM) JOHN CROSS, Best Signs (representing the applicant), presented the proposed sign program. COMMITTEE MEMBER HIRSCHBEIN questioned the wall placement shown on page 5 of the report. JOHN CROSS said that copy can be justified to the right or reduced in scale. COMMITTEE MEMBER PURNEL suggested it centered on top and bottom. CHAIR SECOY-JENSEN questioned the blade sign noting that it will be third one and is becoming cluttered. VICE-CHAIR FAUBER commented that blade sign is too large and is beginning to block grill work. COMMITTEE MEMBER HIRSCHBEIN said this building is a jewel and does not want to 3 11 Architectural Advisory Committee Minutes April 7, 2014 see the quality of building lost. CHAIR SECOY-JENSEN said she has a conflict with the blade sign as it is presented. She recommended reduction in size and to simplify bracket. COMMITTEE MEMBER FREDRICKS said he has a problem with the color red and the size and location of sign are a problem. COMMITTEE MEMBER SONG commented that everything that is added - fonts, names - adds to clutter. The size, design and brackets are a problem. M/S/C (Secoy-Jensen/Fredricks, 7-0) Table. 4. PINNACLE VIEW, LLC, FOR ARCHITECTURAL REVIEW OF THE NDSCAPE PLAN FOR COMMON AREAS OF THE DESERT PALISADES SP IC PLAN (DPSP) ON A ROUGHLY 117-ACRE PARCEL LOCATED AT THE TERN TERMINUS OF RACQUET CLUB ROAD; IN PLANNING AREA 4 O HE ENVIRONMENTALLY SENSITIVE AREA SPECIFIC PLAN (ESA-SP ZON ASE 5.1154 SP/CZ). (KL) VICE-CHAIR FAUBER asked i is is preliminary or final plan. ASSISTANT PLANNER MLAKER resp ed that it is the final plan. COMMITTEE MEMBER HIRSCHBEIN asked i e trails are open to the public. ASSISTANT PLANNER MLAKER responded that two destrian trails will be open to the public. CHAIR SECOY-JENSEN asked if these are custom home sites. ASSISTANT PLANNER MLAKER responded yes. COMMITTEE MEMBER SONG asked about bridges. ROB PARKER, RGA & ASSOCIATES, thanked Ken Lyon for review of the project. He explained that MSA staked all streets to ensure not disturbing natural conditions as much as possible. The only irrigation is along Tramway Road and at the water towers. There are no bridges now. COMMITTEE MEMBER PURNEL asked about the location of the irrigation and emergency gates. ROB PARKER, APPLICANT, responded that the gates are the same as the entry gates 4 12 Historic Site Preservation Board Page 4 of 6 Minutes from the April 8, 2014 Meeting Board member Johns indicated the project needs AAC review and line spent to improve the signage. Board member Williamson said they need ring of scale and size of proposed signs. Board member PI ted concerns with the relationship to the sign ordinance. eLeeuw/Williamson (6-0) To continue to May,13 2014 meeting. 3.E. CERTIFICATE OF APPROVAL REQUEST BY EL`'PASEO HOLDINGS, LLC, OWNER, FOR AN AMENDMENT TO THE SIGN PROGRAM FOR THE EL PASEO BUILDING, A CLASS 1 HISTORIC ,SITE LOCATED AT 800 NORTH PALM CANYON DRIVE, ZONE CBD (HSPB #27). Board member Johns said 42" x 38"'is too,large fora blade sign to be on the building face. For the HK Lane sign, a smaller, more discreet sign would be more appropriate. Board member Burkett said'the_HK Lane sign is out of scale. sE , Board member Floss said th0the wall area, where signs are, is becoming too crowded. Board member Williamson said the'balcony obstructs the proposed sign. Board member Hays!Ooted the HK Lane,sign needs to be half the size that is currently proposed,,;,,,. Chair ),04eeuw said that the weill sign is OK and the color red is OK. The applicarit' ould go to7,1/z square feet total area for the wall sign. Board member Hays sait,ahat the blade sign on Tamarisk and the wall sign on 1H Palm Canyon would betdifferent discussions. Board member Floss said realty is not impulse buying. Motionby;Board member Johns, second by Board member Williamson to deny request to change the sign program. M/S/C: JohnsNVilliamson — To deny (6-0) 3. TIFICATE OF APPROVAL REQUEST BY TRIADA HOTEL & SPA FOR A MON GN AT THE SOUTHWEST CORNER OF THE SITE, LOCATED AT 640 NORTH CANYON DRIVE (FORMERLY THE SPANISH INN), A 13 Historic Site Preservation Board Page 3 of 9 Minutes from the May 13, 2014 Meeting Chair Deleeuw summarized the key points as conditions: 1) Signs should be on the same horizontal center line: agreed. 2) No accessories or ns: agreed. 3) Open/closed signs per code: agreed. 4) N signs: agreed. 5) Menu boards, hours, and days per cod ) New second floor signage prohibited: agreed. 7) Um ave business name only: agreed. 8) No awnings on b reed. 9) A-frame signs per code: agreed. MIS/C Johns/Ploss (5-0) Approved the conditions as noted. 2.B. EL PASEO HOLDINGS, LLC FOR AN AMENDMENT TO THE SIGN PROGRAM FOR THE EL PASEO BUILDING, A CLASS i HISTORIC SITE LOCATED at 800 NORTH PALM CANYON DRIVE, ZONE CBD; (HSPB #27 JOHN CROSS, applicant's representative, presented the project. Chair Deleeuw said existing blade signia not approved, and after looking at a picture of the second blade sign, he felt theyr ict,riot complement one another. Board member Ploss said the blade sign is one more thing that totally detracts from a beautiful building. 3, Board member Burkett recomrnends'tHa(isecond floorlenants have no signs. Board member°Williamson believed-signage programs will help to set parameters. He questigh6d what would be the appropriate size and scale. ,i Chair DeL �uw said ke sign is ok on iPalm Canyon Drive next to the passageway as is blade sign on TarnarisK. ay DAIS/C Ploss/Burkeft.�a 1) Denied. Break- 10:4540;55 2 C CO ERATIQN OF CLASS 1 DESIGNATION OF THE PALM SPRINGS RA UB, LOCATED AT 2745 NORTH INDIAN CANYON DRIVE, ZONE R-2 (H$PB #8 Associate Rlanner Lyon s prized the project and noted the owner would prefer not to pursue designation at this M/SIC Johns/Ploss (5-0) Table. 2.D. A CERTIFICATE OF APPROVAL REQUEST BY TH OF PALM SPRINGS FOR RENOVATION OF THE INTERIOR SPACES THE WELWOOD MURRAY MEMORIAL LIBRARY, A CLASS 1 HISTORIC SIT CATED AT 100 SOUTH PALM CANYON DRIVE, ZONE CBD, (CASE 3.1032 HSPB Historic Site Preservation Board Page 3 of 9 Minutes from the May 13, 2014 Meeting Chair DeLeeuw summarized the key points as conditions: 1) Signs should b the same horizontal center line: agreed. 2) No accessories or c signs: agreed. 3) Open/closed signs per code: agreed. 4) No se ans: agreed. 5) Menu boards, hours, and days per code: agreed ew second floor signage prohibited: agreed. 7) Umbrella may ha iness name only: agreed. 8) No awnings on building: agreed. 9) - signs per code: agreed. M/S/C Johns/P - ) Approved the conditions as noted. PASEO HOLDINGS, LLC FOR AN AMENDMENT TO THE SIGN PROGRAM FOR THE EL PASEO BUILDING, A CLASS 1 HISTORIC SITE LOCATED at 800 NORTH PALM CANYON DRIVE, ZONE CBD; (HSPB #27 JOHN CROSS, applicant's representative, presented the project. Chair DeLeeuw said existing blade sign is not approved, and after looking at a picture of the second blade sign, he felt they did not complement one another. Board member Ploss said the blade sign is one more thing that totally detracts from a beautiful building and emphasized real estate is not a walk-in trade business. Board member Burkett recommends that second floor tenants have no signs. Board member Williamson believed signage programs will help to set parameters. He questioned what would be the appropriate size and scale. Chair DeLeeuw said the sign is ok on Palm Canyon Drive next to the passageway as is blade sign on Tamarisk. M/S/C Ploss/Burkett (4-1) Denied. Break- 10:45-10:55 2.C. CO RATION OF CLASS 1 DESIGNATION OF THE PALM SPRINGS RACQUE UB, LOCATED AT 2745 NORTH INDIAN CANYON DRIVE, ZONE R-2 (HSPB #83 Associate Planner Lyon sum zed the project and noted the owner would prefer not to pursue designation at this his M/S/C Johns/Ploss (5-0) Table. 2.D. A CERTIFICATE OF APPROVAL REQUEST BY THE Cl F PALM SPRINGS FOR RENOVATION OF THE INTERIOR SPACES AT WELWOOD MURRAY MEMORIAL LIBRARY, A CLASS 1 HISTORIC SITE, L ED AT 14 AO�pA`M SpP I,y O V N i rc 41FORN HISTORIC SITE PRESERVATION BOARD STAFF REPORT DATE: April 8, 2014 SUBJECT: A CERTIFICATE OF APPROVAL REQUEST BY EL PASEO HOLDINGS FOR AN AMENDMENT TO AN EXISTING SIGN PROGRAM AT THE EL PASEO BUILDING, A CLASS 1 HISTORIC SITE TO INCUDE ONE DOUBLE SIDED BLADE SIGN EQUALING 9.33-SQUARE FEET AND ONE 1.8-SQUARE FOOT WALL PEDESTRIAN SIGN LOCATED AT 800 NORTH PALM CANYON DRIVE, ZONE C-1 (CASE SP 09-001 AMND / HSPB 27). (GM) FROM: Department of Planning Services j SUMMARY The Historic Site Preservation Board (HSPB) to review a sign program request to !, amend an existing sign program for the El Paseo Building, a Class 1 Historic Site to include one double sided blade sign equaling 9.33-square feet and one 1.8-square foot wall pedestrian sign located at the El Paseo Building, 800 North Palm Canyon Drive, RECOMMENDATION: Approve the certificate of approval request. ISSUES: • Original sign program was approved in 2009 as part of a building renovation. • Sign program has been amended numerous times. (see City Actions below) BACKGROUND: 2/09/2009, Historic Site Preservation Board and Planning Commission approve a 2/25/2009 Certificate of Compliance for a new sign program for the El Paseo Building. 5/26/2010 The Planning Commission approves a sign program amendment for Christopher Anthony for an 8-square foot internally illuminated sign cabinet. 5/8/2012 The Historic Site Preservation Board approves a 5-square foot wall sign for notNeutral at the building portal. 8/14/2012 Planning Commission approves an amendment to the sin program to 15 Historic Site Preservation Board Staff Report April 8, 2014 Case RSPB 27/09-001 Sign Program Amendment- El Paseo Building. Page 2 of 7 include on 2.25-square foot wall sign; and one 7-sq ft, three-sided blade sign for Workshop Kitchen and Bar. None r r. t i mew, I � k t SUBJECT SITE: 800 N. Palm Canyon Drive - El Paseo Building Pursuant to Municipal Code Section 8.05.180, "No person may undertake any of the following within or upon a Class 1 historic site without a certificate of approval from the historic site preservation board: (1) Construction of a new structure; (2) The moving, demolition or alteration of an existing structure in any manner which affects the exterior appearance of the structure; (3) A change in land use which affects the exterior appearance of a structure or the interior arrangement of public buildings; (4) The erection, remodeling or replacing of a sign which affects the exterior appearance of structure." As noted in item 2, the subject project causes an alternation of the exterior appearance of the subject Class 1 and thus a Certificate of Approval from the HSPB is required. 16 - — _-...-. Historic Site Preservation Board Staff Report April 8, 2014 Case HSPB 27109-001 Sign Program Amendment- El Paseo Building. Page S of 7 ANALYSIS: General Plan Neighborhood Community Commercial General Commercial The 2007 General Plan Community Design Element provides guidance for commercial signage, including discouraging the use of free-standing signs when unnecessary (see attached policies). I Sign programs are required for all buildings with more than one tenant. According to Section 93.20.05(C)(6) of the Palm Springs Zoning Code (PSZC), "Sign programs shall integrate with the architecture of the building complex, including such elements as size, color, location and construction material." A sign program may be approved which varies from the specific limitations of the sign ordinance. i The proposed sign program provides criteria for identifying the complex and individual tenants with the existing sign program designed to give tenants a variety of locations for sign visibility. The original sign program was implemented for one large tenant (Design Within Reach), however, the major tenant has vacated the building and new smaller shops and a restaurant have moved in. The originally approved sign program included blade, wall, and signs on glazing as presented below: Sign Type Frontage Sign Type Size Design Within Palm Canyon Blade 7- sq ft Reach DWR Address Palm Canyon Window Decal DWR Sign Palm Canyon Window Decal .75-sq ft DWR Palm Canyon Wall 23-sq ft DWR Palm Canyon Window Decal .75-sq ft Future Tenant Palm Canyon Wall 3-sq ft Future Tenant Palm Canyon Wall 3-sq ft Building ID Palm Canyon Wall 5.8-sq ft Future Tenant Palm Canyon Wall 5.8-sq ft Future Tenant Tamarisk Wall 9.2-sq ft Future Tenant Tamarisk Window Decal 6.7-sq ft Building ID Tamarisk Wall 1.3-sq ft Tenant Tamarisk Window Decal 2-sq ft 17 Historic Site Preservation Board Staff Report April 8,2014 Case HSPB 27109-001 Sign Program Amendment- El Paseo Building. Page 4 of 7 Building ID Indian Canyon Wall 66-sgft Multi — Future Indian Canyon Wall 6-sq ft each Tenant DWR Indian Canyon Wall 67.6-sq ft Building ID Alley Wall 1.3-sq ft Future Tenant Tamarisk Wall 5-sq ft �t'y-, 4� _. '�r .ry a i 1,, . eye � 1r K s•.�,. +x}.4 HISS"�fi f Sm S ui- � RAN* y, ^' °i ,eM ,r H i€i' � ��6' s�. s :r ,..cansw, . >�;"�"�`��`r.7!sa* �;�„v'S,�,':�'�fi c .�#° .�a, �.��� The signs as listed above may not currently be present on the building however these sign locations remain. Additional and proposed signs to the sign program as follows: Sign Type Frontage Sign Type Size Chris Anthony Palm Canyon Light Box 8-sq ft notNeutral Palm Canyon Wall 5-sq ft Workshop Kitchen Palm Canyon Wall 2.25-sq ft Workshop Kitchen Palm Canyon 3-sided box 7-sq ft HK Lane Palm Canyon 2-sided Blade 9.33-sq ft HK Lane Palm Canyon Wall 1 8 sq ft PROPOSAL The proposed sign program amendment includes one double faced internally illuminated blade sign attached to the building above the entry portal. The real estate office will occupy a second story corner office. The blade sign will be an aluminum fabricated sign cabinet, with routed aluminum face and acrylic push-thru letters white translucent; red translucent push-thru letters; and black opaque acrylic push-thru letters. The sign will be 3.5 feet tall by 2.6 feet wide for a total of 9.33 — square feet. A black diagonally shaped metal sign bracket will be mounted to the building wall. Historic Site Preservation Board Staff Report April 8, 2014 Case HSPB 27109-001 Sign Program Amendment- El Paseo Building, Page 5 of 7 SHEET 2 W SNOWED NOW WF.W A "W FAW M EAuu REAL ESTATE HRISTIE'S TERNATIONALREALESTAT6 TEAR SIDE NEW ELEVATION VIEW FRONT SIDEMEW In addition, one 1.8 — square foot aluminum letter sign painted black to be mounted to the wall at the portal entrance adjacent to other existing pedestrian signage. AJE '� W LANE CHRlSTIE?S _.,L +• H< LANE -'- — REAL ESTATE _, ®® --=CHRISTIE'S SCALE: REQUIRED FINDINGS Definition of an Historic Site. Section 8.05,020 of the Municipal Code provides the definition of an historic site as follows; 19 Historic Site Preservation Board Staff Report April 8, 2014 Case HSPB 27109-001 Sign Program Amendment- El Paseo Building. Page 6 of 7 (a) Historic Site. An historic site is any real property such as: a building; a structure, including but not limited to archways, tiled areas and similar architectural elements; an archaeological excavation or object that is unique or significant because of its location, design, setting, materials, workmanship or aesthetic effect and: 1 I 1. That is associated with events that have made a meaningful contribution to the nation, state or community; or Z That is associated with lives of persons who made meaningful contribution to national, state or local history; or 3. That reflects or exemplifies a particular period of the national, state or local history; or 4. That embodies the distinctive characteristics of a type, period or method of construction, or 5. That presents the work of a master builder, designer, artist, or architect whose individual genius influenced his age; or that possesses high artistic value; or 6. That represents a significant and distinguishable entity whose components may lack individual distinction; or 7. That has yielded or may be likely to yield information important to national, state or local history or prehistory. Staff has evaluated this application for a sign program amendment to include the placement of one double faced internally illuminated blade sign attached to the building above the entry portal; and one 1.8 — square foot aluminum letter sign painted black to be mounted to the wall at the portal entrance adjacent to other existing pedestrian signage. Staff finds that the sign program amendment would not be detrimental to the overall historic nature and setting of the El Paseo Building. ENVIRONMENTAL ASSESSMENT The proposed improvement is deemed a Project under the guidelines of the California Environmental Quality Act (CEQA). CEQA allows for a Class 31 Categorical Exemption (Historical Resource Restoration / Rehabilitation) for projects involving maintenance, repair, stabilization, rehabilitation, restoration, preservation, conservation or reconstruction of historical resources in a manner consistent with the Secretary of the Interior's Standards for the Treatment of Historic Properties with Guidelines for Preserving, Rehabilitating, Restoring, and Reconstructing Historic Buildings (1995), Weeks and Grimmer. s Historic Site Preservation Board Staff Report April 8, 2014 Case HSPB 27109-001 Sign Program Amendment- El Paseo Building. Page 7 of 7 Glenn Walker, AICP M. W&Fgo Whee er, I P Assistant Planner Director of Planning Services Attachments: 1. Vicinity Map 2, Proposed Sign Program 3. Originally approved Sign Program 21 ko eAM sys £ Department of Planning Services Vicinity Map HERMOSAK LA MEOA i V 8 TAMARISKRO PltESCOTr DRIVE SF x WAALT 1 i 1-- _ J Legend I (�D900 Foot Radius `o pyp�r,{6HTE� -.--:.__— ® Project Site \ Surrounding Parcels _ I CITY OF PALM SPRINGS DESCRIPTION: Sign program amendment to an existing CASE NO: 09-001 SP Amend sign program at the El Paseo Building a class 1 historic property to include one double sided blade sign equaling APPLICANT: HK Lane Real Estate 9.33-sq ft, and one 1.8-sq ft wall pedestrian sign located at 800 N. Palm Canyon Drive, C-1, Section 10. 22 WORKING DRAWING SPECIFICATIONS PREPARED FOR ' a HK LANE �d REAL ESTATE F'rr EL PASEO BUILDING E I j 800 PALM CANYON DRIVE PALM SPRINGS, CA 92262 1 ' PRESENTED BY SERUMS IN C 0 R TO FAT EO 3 NIIIRRCIORS I1C.116 SSM� 1550 S GENE AUTRY TRAIL PALM SPRINGS CA 92264 760-320-3042 800-50SIGNS FEBRUARY 27, 2014 � � INCORPORATED CV § I.J 1 ` Al p P LANE ON fir► — a ° J SHEET 2 { " f I� iY 30'?• 6 � � • SIMULATED NIGHT VIEW H<LANE HkANE 42" 56Y2 EXISTING - FASCIA REAL ESTATE HRISTIE'S INTERNATIONAL REAL ESTATE REAR SIDE VIEW ELEVATION VIEW FRONT SIDE VIEW DOUBLE-SIDED ILLUMINATED BLADE ID SIGN SCALE:1"=1'-0" © ALL.090"ALUMINUM FABRICATED SIGN CABINET. © ROUTED .090"ALUMINUM SIGN FACE WITH 1/2"THICK ACRYLIC PUSH-THRU LETTERS WHITE TRANSLUCENT VINYL ON LETTERS.WHITE COVE LIGHTING FEATURE. Q ROUTED .090"ALUMINUM SIGN FACE WITH 1/2"THICK ACRYLIC PUSH-THRU LETTERS RED TRANSLUCENT VINYL ON LETTERS. Q ROUTED .090'ALUMINUM SIGN FACE WITH 1/2"THICK ACRYLIC PUSH-THRU LETTERS BLACK OPAQUE VINYL ON LETTERS. © MASKED AND PAINTED BLACK LETTERING. © 1/4'THICK SIGN BRACKET MOUNTING PLATE,3'X3"ALUMINUM ARM SUPPORTS WITH ACRYLIC COVERS. SIGN ILLUMINATED WITH BRIGHT WHITE LED MODULES � s INCORPORATED iV CJ1 SHEET 3 EXISTING BLOCK WALL TYPICAL ELECTRICAL ZL I -- L4---.. ® ,� 6 © ® , © ® ® � LANE REAL INTERNATIONAL REAL ESTATE REARS! E VIEW R ELEVATION VIEW FRONT SIDE VIEW DOUBLE-SIDED ILLUMINATED BLADE ID SIGN SCALE:1'=P-O" Q 1/4"THICK ALUMINUM SIGN BRACKET MOUNTING PLATE. BRIGHT WHITE LED MODULES. Q 1/4" MASONRY CONCRETE ANCHOR. © .090'ALUMINUM FABRICATED SIGN CABINET. 3/4"THICK CAST ACRYLIC HARDWARE COVER O ROUTED .090-ALUMINUM SIGN FACE WITH 1/2'THICK ACRYLIC PUSH-THRU LETTERS. SECURED WITH RTV SILICONE ADHESIVE. Q O #8 SHEET METAL SCREWS, SECURES SIGN CABINET TO INNER FRAME. 3'SQUARE ALUMINUM SUPPORT ARMS. © 1/4"THICK ALUMINUM SIGN SUPPORT O .090"ALUMINUM LED MOUNTING SHELF/INNER FRAME. �EST�GNS INCORPORATED iV G9 SHEET 4 WORKSHOP KITCHEN+BAR H< LANE # 24• REAL ESTATE O ® CHRISTIE'S _ 4' H< LANE 3 REAL ESTATE 3 CHRISTIE'S SCALE: 112"=1'.O" FABRICATE AND INSTALL 1/4" THICK PLATE ALUMINUM LETTERS Q ALUMINUM LETTERS PAINTED SATIN BLACK MOUNTED FLUSH TO WALL WITH BLIND MOUNT STUDS AND HIGH BONDING RTV SILICONE ADHESIVE. ►/ES NCORPORATED w u a 4 B4 �1,►5 ;� �. SHEET 5 It rw ilia ilia 9.33 SQ.FT.OF TOTAL SIGN AREA �aal ♦ {I BIt DOUBLE-SIDED ILLUMINATED BLADE ID SIGN INDIVIDUAL ALUMINUM LETTERS-TENANT ID SIGN EL r 5wP 1 BUILDING 800 PALM CANYON DRIVE J PALM SPRINGS, CA 92262 INCORPORATED 9fl•YNFWIE a wpm O 0 M oro En.nq L.Lj mD7.Ga Q — S Z ��. �•�n^w .tea i tt..���,u »�.�.a.,_. Y� � O _ n H EL PYSM BUILDING y e owa rn,.m sue. i vam scsw.0 Dn ! 7 Mr AL �, Ili� i �l� ll } W �, Yy ..w,., � ! Q SIGWESBBGBIBL ♦NWWK ^ Sign Schetluk &Key Plan xav aux/1 I•••••>w _ c Si-1 J B •�V CD 0 a w avozoa -cc an w `s L.Lj N't ? 88 8£ O PAIII CVIYONMNE FIEVATIp!/..l J EL PASEO MIMING e,l1n151® MS e owa•n„ms� E eao P,M1n re„m ox+, e - - �99 yytltl v 1 tR+ I t 4,) n�y. jtt MON 8 8 8� . 88888 �88VO� / 4 316NNiE SNANR1Rl FE 14— { SI-2 TAN,A61(6EVAiRM^i) Q 0 d o PF cn y mo].04 Q ti z U RgTGglllA(2MVNNlR.MR[BNWN6d6tldiY Ox Mux UurcOx onrvE/1 P1glONCHfAOECi LWa9KNu(EOx Pua.Gxydx OaNE/� 'I ELPASE06UILOING J v NUY,9puye PMn e owa..,.msw E 9A P.Yn Gmui 92M PYm Sgirg.G 9}163 5 WINI � I le i , E:SIGUGrsSUBMIffAL ni.o..., �....� 4EL PASICRI I IHIMXfM1YIXI LPNESIO.M4EELEVAipN�.1 d v � it i SI 3 .._. M w r �pALM so � fa V N ob„ ,.•� •` HISTORIC SITE PRESERVATION BOARD 044 FOft Nr STAFF MEMORANDUM DATE: MAY 13, 2014 UNFINISHED BUSINESS SUBJECT: EL PASEO HOLDINGS FOR A CERTIFICATE OF APPROVAL FOR AN AMENDMENT TO AN EXISTING SIGN PROGRAM AT THE EL PASEO BUILDING, A CLASS 1 HISTORIC SITE TO INCUDE ONE DOUBLE SIDED INTERNALLY ILLUMINATED BLADE SIGN EQUALING 7.5- SQUARE FEET LOCATED AT 800 NORTH PALM CANYON DRIVE, ZONE C-1 (CASE SP 09-001 AMND, HSPB-27) (GM) FROM: Department of Planning Services SUMMARY The Historic Site Preservation Board to review a revised sign program request to amend an existing sign program for the El Paseo Building, a Class 1 Historic Site to include one double sided blade sign equaling 7.5-square feet located at the El Paseo Building, 800 North Palm Canyon Drive. RECOMMENDATION: To recommend approval to the Planning Commission with one condition: 1. Staff to review sign application against approved sign program for size, and location of sign on building. ISSUES: • Original sign program was approved in 2009 as part of building renovation. • Sign program has been amended numerous times. (see City Actions below) • HSPB reviewed an application at the April 2014 meeting and voted to continue the case to the May meeting. PRIOR ACTIONS: 2/09/2009 Historic Site Preservation Board and Planning Commission approve a 2/25/2009 Certificate of Compliance for a new sin program for the El Paseo Building 5/26/2010 Planning Commission approves a sign program amendment for Christopher Anthony for an 8-square foot internally illuminated sign cabinet. 32 Historic Site Preservation Board Staff Memorandum May 13, 2014 Page 2 of 7 Case SP 09-001 AMND Amendment to El Paseo Building Sign Program 5/8/2012 Historic Site Preservation Board approved a 5-square foot wall sign for notNeutral at the building portal. 8/14/2012 Historic Site Preservation Board approves 7-square foot blade sign for Workshop Kitchen 4/8/2014 Historic Site Preservation Board voted to continue case to 5/2014 meeting ZE D"F-NKDKI MwLL W KADP A lIONd101f iD 1 DN MRST P iViTidtl ilOQ Y dMfON Proposed sign location — Palm Canyon Facade BACKGROUND: The El Paseo Building located at 800 North Palm Canyon Drive, completed in circa 1926-1927 is a Mediterranean-Spanish style building constructed around a central courtyard. The courtyard which can be accessed through two passageways from either Palm Canyon Drive or Tamarisk Road serves as the entrance to the present retail shops. The building underwent a total restoration project in 2008-09. This restoration was to modernize the building to meet the requirements of today's retail tenants. The El Paseo Building is presently occupied by several art galleries, artists' lofts, antique furniture stores, and restaurant. The sign program which was approved by the Planning Commission in February 2009 makes provisions for smaller tenant's signage. The approved sign program provided for a variety of wall signs, window decals, blade signs and signs affixed to existing fritted panels. On the rear parking lot building wall, a future tenant directory sign was approved. General Plan Neighborhood Community Commercial General Commercial C-1 33 G) 0 Historic Site Preservation Board Staff Memorandum May 13, 2014 Page 3 of 7 Case SP 09-001 AMND Amendment to El Paseo Building Sign Program ANALYSIS: Pursuant to Municipal Code Section 8.05.180, "No person may undertake any of the following within or upon a Class 1 historic site without a certificate of approval from the historic site preservation board.- (1) Construction of a new structure; (2) The moving, demolition or alteration of an existing structure in any manner which affects the exterior appearance of the structure; (3) A change in land use which affects the exterior appearance of a structure or the interior arrangement of public buildings; (4) The erection, remodeling or replacing of a sign which affects the exterior appearance of a structure." As noted in item 2, the subject project causes an alternation of the exterior appearance of the subject Class 1 building and thus a Certificate of Approval from the HSPB is required. Sign programs are required for all shopping, commercial of industrial complexes with more than one tenant. According to Section 93.20.09(C)(6) of the Palm Springs Zoning Code (PSZC), "Sign programs shall integrate with the architecture of the building complex, including such elements as size, color, location and construction material." A sign program may be approved which varies from the specific limitations of the sign ordinance. The proposed sign program provides criteria for identifying the complex and individual tenants with the existing sign program designed to give tenants a variety of locations for sign visibility. The original sign program was implemented for one large tenant (Design Within Reach), however, the major tenant has vacated the building and new smaller shops and a restaurant have moved in. The originally approved sign program included blade, wall, and signs on glazing as presented below: Sign Type Frontage Sign Type Size Design Within Reach Palm Canyon Blade 7-sq ft DWR Address Palm Canyon Window Decal .75-sq ft DWR Sign Palm Canyon Window Decal .75-sq ft DWR Palm Canyon Wall 23-sq ft DWR Palm Canyon Window Decal .75-sq ft Future Tenant Palm Canyon Wall 3-sq ft Future Tenant Palm Canyon Wall 3-sq ft Building ID Palm Canyon Wall 5.8-sq ft 34 Historic Site Preservation Board Staff Memorandum May 13, 2014 Page 4 of 7 Case SP 09-001 AMND Amendment to El Paseo Building Sign Program Future Tenant Palm Canyon Wall 5.8-sq ft Future Tenant Tamarisk Wall 9.2-sq ft Future Tenant Tamarisk Window Decal 6.7-sq ft Building ID Tamarisk Wall 1.3-sq ft Tenant Tamarisk Window Decal 2-sq ft Building ID Indian Canyon Wall 66-sq ft Multi-Future Tenant Indian Canyon Wall 6-sq ft each DWR Indian Canyon Wall 67.6-sq ft Building ID Alley Wall 1.3-sq ft Future Tenant I Tamarisk Wall 5-sq ft TOTAL € 29So sq`ft The signs as listed above may not currently be present on the building however these sign locations remain. Additional and proposed signs to the sign program from the original as follows: Sign Type Frontage Sign Type Size Christopher Anthony Palm Canyon Light Box 8-sq ft notNeutral Palm Canyon Wall 5-sq ft Workshop Kitchen Palm Canyon Wall 2.25-sq ft Workshop Kitchen Palm Canyon 3-sided box 7-sq ft New Tenant Palm Canyon 2-sided Blade 7.5-sq ft TOTAL 29:7544 ft GRAND TOTAL '244,75-sq:ft PROPOSAL HSPB at their April 7, 2014 meeting tabled a previous proposal for a double sided blade sign of 9.33-square feet located above the west building portal; and a 1.8-square foot pedestrian wall sign. The new submission includes the reduction in size of the main sign to 7.5 square feet and the elimination of the small pedestrian wall sign. Staff notes that in the previous submission the applicant provided a detailed design of the sign including colors, illumination and letter type. The new submission differs in this approach by providing the location and size of the sign consistent with a sign program. The proposed sign program amendment includes one double faced internally illuminated blade sign attached to the building above the entry portal. The sign is earmarked for the second story office space facing Palm Canyon Drive. The blade sign will be an aluminum fabricated sign cabinet, with design details to be 35 F) Historic Site Preservation Board Staff Memorandum May 13, 2014 Page 5 of 7 Case SP 09-001 AMND Amendment to El Paseo Building Sign Program earmarked for the second story office space facing Palm Canyon Drive. The blade sign will be an aluminum fabricated sign cabinet, with design details to be approved at Staff level. The sign will be 3.25 feet tall by 2.3 feet wide for a total of 7.5-square feet. The sign will be affixed by a simple metal sign bracket mounted several inches off the building wall. Q a •un ax vaw Euamnvl[W HmMt got%WW Proposed Sign Design FINDINGS: Review of the proposal against the Historic Preservation Ordinance. There are no specific findings required for Certificates of Approval, however, pursuant to Municipal Code Section 8.05.190, the Board shall consider the following in reviewing and acting upon a certificate of approval application: (1) The historic value and significance, or the architectural value and significance or both, of the structure and its relation to the historic value of the surrounding area; The distinctive architectural elements of the building will not be compromised by the addition of one sign equaling 7.5-square feet in size. The proposed sign is smaller in size as compared to an existing approved blade sign located on the north corner of the building. The proposed sign will be attached to the building by a simple bracket protruding several inches off fagade painted to match wall. (2) The relationship of the exterior architectural features of any structure to the rest of the structure itself and to the surrounding area; 36 Historic Site Preservation Board Staff Memorandum May 13, 2014 Page 6 of 7 Case SP 09-001 AMND Amendment to El Paseo Building Sign Program The sign program amendment proposes one 7.5-square foot internally illuminated blade sign affixed to the west facing fagade above the courtyard portal. This sign is similar in design to other existing blade signs. (3) The general compatibility of exterior design, arrangement, texture and material which is proposed by the applicant; The proposed sign will be similar to an existing blade sign utilizing a metal frame attached to building wall. Specific sign materials will be reviewed at Staff level for conformity to the sign program. (4) Archaeological or ecological significance of the area. The proposed project does not impact any known archaeological or ecological significance of the site. Sign Program Findings: Section 93.20.05(C)(6) stipulates three findings that are required for a sign program amendment to be approved that deviates from the strict provisions of the Sign Ordinance. Staff has analyzed the required findings in order below: 1) Due to the physical characteristics of the property and the orientation and design of the structures on the property, strict application of the regulations of the sign ordinance wilt not give adequate visibility to the signage. The El Paseo Building is oriented towards North Palm Canyon Drive and Tamarisk Road in the uptown district. The building is part of the Old Las Palmas Historic Business District and was designated an historic site in 1990. The original sign program was approved in 2009 to accommodate the requirements of the main tenant — Design Within Reach which has since vacated the building. Successive new tenants have leased space within the building and amendments to the sign program have occurred. The property owner is seeking sign visibility for office space located on the second floor facing Palm Canyon Drive. Provisions within the original sign program do not address signage for second story office space. Therefore, strict application of the Sign Ordinance may not provide for adequate and/or appropriate signage. 2) The approved program will be compatible with the design of the property and will represent the least departure from the standards of the sign ordinance necessary for the effectiveness of the program. The sign program allows for architectural compatible signs as the existing signage permits internally illuminated blade signs. The proposed amendment to the sign 37 G Historic Site Preservation Board Staff Memorandum May 13, 2014 Page 7 of 7 Case SP OM01 AMND Amendment to El Paseo Building Sign Program program namely, allowance of a sign cabinet will allow for adequate visibility in a uniform design, and represent only a minor departure from the sign ordinance; this will provide an effective sign program amendment for the multi-tenanted building. 3) The approved program is compatible with the surrounding property and not contrary to the purpose of the sign ordinance. The stated purpose of the sign ordinance as provided by Section 93.20.02(B) "is to provide standards to safeguard life, health, property and the public welfare and to provide the means for adequate identification of business and other sign users by regulating and controlling the design, location and maintenance of all signs in the city". The sign program amendment is limited to one sign affixed to the west facing fagade above the building portal. The original sign program limited the design criteria, and the location of signs. This amendment will provide one internally illuminated blade sign of 7.5-square feet for a second story office tenant. The sign program amendment will not be contrary to the purpose of the sign ordinance. ENVIRONMENTAL The proposed sign program amendment is deemed a Project under the guidelines of the California Environmental Quality Act (CEQA). Pursuant to Section 15064.5 "Determining the Significance of Impacts on Historical and Unique Archeological Resources", the El Paseo Building is a "historic resource" under CEQA because it is listed in the local register of historic resources (Class 1, HSPB No. 55) for the historic defining characteristics. Staff believes the potential for additional signage to be placed on the building does not rise to the level of "a substantial adverse change" of thee historic resources or elements of the building. Staff therefore proposes a CEQA Class 31 Categorical Exemption for the project. < M'" _ ///A- J__� Glenn Mlaker, AICP rgo Meeler, AICP Assistant Planner Director of Planning Services Attachments: 1. Vicinity Map 2. Proposed Sign Program 3. Originally approved sign program 38 " Department of Planning Services °•"'' Vicinity Map I LAMEM �P O 2 — � u O � �O I. _ _. ....... p U O TAMARISK RD PIRESCOTT DRIVE SE ^ i Q VIA ALT ._ - MERITO PL �� I � Ui 1 I I it I IRA I Legend O 400 Foot Radius - -- � GRANVIA VALMONTE •--- •- -- ® Project Site - -- I Surrounding Parcels j vA MON E DEL suR I CITY OF PALM SPRINGS DESCRIPTION: Sign program amendment to an existing CASE NO: 09-001 SP Amend sign program at the El Paseo Building a class 1 historic property to include one double sided blade sign equaling APPLICANT: Best Signs 9.33-sq ft, and one 1.8-sq ft wall pedestrian sign located at 800 N. Palm Canyon Drive, C-1, Section 10. 39 0 c� w J nam.o Q � J .. U O Prvmouoxr�aes a+neeMwEe.euLMne oPec.oe.rnwa.n Geron��e_ � ... uo,uonwEv ww evueew w.G.nwxoanc A - - "'�� ' EL PlSEO 80RDIFFG um fPy.w B MBimvt yPa Boo Ben Gyon oe. �VmBPrpG 9t3_2 B f «..l. ' 17 z � .e se W �+ T � A6B1iF SOAsmu PAS !SI 3 ,a a TV 55 I i I e - I ® 't I S cV 1 all a ` .47 fil I fV I f Y ' �� a�:, i _..�_ � � • air; ®...._ ..�.�. _. . ..._ .... RIOS CLUJNTI HALE STUDIOS Johnathan R.Cross Best Signs, Inc. NA i 2 ( 1550 S.Gene Autry Trail Palm Springs, CA 92264 CITY Y [ I. John@ bestsignsinc.com May 20",2014 James Thompson Palm Springs City Clerk 3200 E.Tahquitz Canyon Way Palm Springs, CA 92262 Notice of Appeal Re: Case 09-001 SI AMND, HSPB 27—El Paseo Building Dear Mr.Thompson, On Tuesday May 131", 2014 Case 09-001 went before the HSPB.The proposed sign program amendment allocated city.(1)additional 7.5 sq. ft. blade sign to be located on Palm Canyon.The sign program was denied 4-1. The client was prepared to make concessions with regard to size, location and overall design to allow harmony between the sign and the Class 1 historic building. However,there was very little discussion on how to make the sign work within the space. Instead it was suggested that no additional sign be added to the Palm Canyon elevation. Approving the blade sign as proposed will allow a tenant with Palm Canyon frontage to have a presence visible from Palm Canyon. It is our contention that businesses in the downtown zone need reasonable signage Identification on the streets they front. My client would like for City Council to reconsider the determination made by the HSPB,and approve the proposed sign program amendment as is. Respectfully, h than R.Cross 42 SIGN PROGRAM ADMENDMENT PREPARED FOR EL PASEO BUILDING 800 PALM CANYON DRIVE 1 PALM SPRINGS, CA 92262 1 PRESENTED BY iecoeo e�reo CONTx ORS M.ND.52M 1550 S GENE AUTRY TRAIL PALM SPRINGS CA 92264 760-320-3042 800-50-SIGNS MARCH 10, 2014 APRIL 14, 2014 RECEIVED APRIL 22, 2014 APR 2 A 2014 PLANNING;SERVICES DEPARTMENT INCORPORATED W Client: EL PASEO BUILDING Iropn. SIGN PROGRAM xnlous AMENDMENT lropdAddr— .fl 800 PALM CANYON DR. PALM SPRINGS,CA 92262 ���� nao.ro 4.yrneoafixY: p600g `rF rr JOHN CROSS 4 tl.Yren.. 'F71 JAYAR FLORES GDT:0 © IanWnaw.rw..uu..r MARCH 03,2014 2 SIGN PROGRAM AMENDED 04-14-14 TENENT TENENT TE NT TENEM °g SIGNAGE SUBMITTAL Y Y' s SIGN SCHEDULE 8 KEY PLAN ]a B © r mnnue rn rl� lI [� Palm S.Gene Autry Troll Palm Springs,CA 92264 TEL:17601320-3042 0 ® FM:260-320-2090 CONtxn nCC.40.52a 3 '� Nwo[tlwumoxlix YUNltlm Nl L� nBtmIWIMrgH(W 4W Rt W!W1R.1W glJEp2l lRlR(RS Wp[WIOMMF WII _ E e] WIIXYSIIp¢tlNf}IILL. Ywv.ry ♦aY.xRit � XLLm1;Ob6YS.M4Y0BIfYI51X01LWf MYG1F401®aBFYIFOn IMYnIM IFP R D nrXY r14RIRV 0f W'6 MY411nt(OR4 rv'l n011W YONIT10 RY pIm OYIYAx [OYMttInIMIXMSROfm P101HIXOXFOi Stgl tluiasprs WrYWoxXrs4[rurswuxutY _ no[ownmmrnnrsox.vYo[m[numx WI°nNa FIWIIXpNIXFN411FX M1 IfW6AlYR M45 Yfr WSM Drawing No.SI-1 CiNni, EL PASEO BUILDING rwwn SIGN PROGRAM AMENDMENT ',n Mm.Y.: 800 PALM CANYON DR. PALM SPRINGS,CA 92262 LLu.�m e.Ifl.Y.nlOxa.: JOHN CROSS ...� ,.�.... © �..... . ....,, w.Q Dale... Inw.nm�a,o�—� JAYAR FLORES GDT:O 0... MARCH 03,2014 \ d701im M 2 ! SIGN PROGRAM 1 3 AMENDED 04-14-14 SIGNAGE SUBMITTAL SIGN SCHEDULE -'-'- 6 KEY PLAN C �iEST51CNS �covoe.Y Eo ® Palm Springs,CA 92264 _ TEL:1760)320-3042 FAX 760.320-2090 II RM Y CON L%CPOn UC.NO.52K 3 mIaSNMFSF11m IX MIS�IAMYW IIEPoI n8911AM.I .F L'O.I. WIVE A r w^9R»YFOPBOB IWLFY nOWOnn[(IlY[9NIGI14MMf W1A ..x..w a..ra WMASnYYAtwSYE. i....e..a� ..a.m ••..� ••��•• aa•T ' LLLIYEIf.4�.6.lIDINYFm N4rGR I[WllpaEfmSan[on,W aAYYGNEaem n GY rmmn or Im sw5 NC A W Nnf uuYlo mum Axormanewl WE Yxaox mWrmoxwnnrvm.ormxn WLLavYe aW,om3W nuYYafmuwrsnuuLL Wm nol orau¢omAnreSall.wlaromuna n MNIOm1nIX0YlIX FIINRY rf1Y6AMaIm LPIWW&N V♦ Drawing No. S I-2 CINM. EL PASEO BUILDING ,-I. ' - SIGN PROGRAM 4 I� 11111) AMENDMENT hopn Addnss: 800 PALM CANYON DR. • X •. PALM SPRINGS,CA 92262 Aununl eepreseMvliae: JOHN CROSS JAYAR FLORES GOT:0 OnYe: MARCH 03,2014 A DOUBLE-SIDED ILLUMINATED BLADE ID SIGNSIGN TO BE INSTALLED ON WEST ELEVATION FACING PALM CANYON DR SIGN PROGRAM AMENDED 04-22-14 SIGNAGE SUBMITTAL 28' SIGN SCHEOULE I &REY PLAN.�A �/►�.�I irv� co— eroe.'ln 1550 S.Gene ANtry Trail 39- Palm Springs,CA 92264 2" ss F. FM I760 320-3042 ulswc FAX:760-320-2090 vascla CONTLACroes UC.No.524489 m0n NnnEwlX n mis 0uw Xre YR wx IHNGRXI%wPoSG OXLL1Xn MILLY01 WSgIM n9CO ROW[I RIfFGLL(XWIGLLLNSNFPoIX Wlptl(IOSFtl NSin. REAR SIDE VIEW ELEVATION VIEW FRONT SIDE VIEW "Nese anne Eeanww. IItlGlwalEnn Nas INALNEMxw n A0NaN s1 WMK.IsW( Tle Ne0r0 N r.mmm.l a.. me mas e a mE.I rlmm Nw er sw DOUBLE-SIDED ILLUMINATED BLADE ID SIGN- 7.5 SQ FT OF TOTAL SIGN AREA SCALE:3/4"=1'-0" sm ans.'re`ssaNsrsamnm roumi M M..sIXIY aNIEEIMNIXEedNa Rle®Y•NIs4Yj•( IA Q) Drawing No. S1-2B Jay Thompson From: John C <johnc@bestsignsinc.com> Sent: Wednesday,June 11, 2014 3:30 PM To: Jay Thompson Cc: Glenn Mlaker Subject: Notice requirement waived Mr. Thompson, I am aware of the June 181h city council meeting that includes agenda item "El Paseo Sign Program appeal' and would like to waive the notice requirements. Please contact me if further information is required...Thanks,John John Cross Project Manager 1550 S. Gene Autry Trail Palm Springs, CA 92264 tel: (760) 320-3042 fax: (760) 320-2090 91 www.BestSia nsIn c.com John*BestSia nsInc.com 1 47 Johnathan R. Cross Best Signs, Inc. LJ 14 1550 S. Gene Autry Trail Palm Springs, CA 92264 John @bestsignsinc.com May 20`", 2014 James Thompson Palm Springs City Clerk 3200 E.Tahquitz Canyon Way Palm Springs, CA 92262 Notice of Appeal Re: Case 09-001 SI AMND, HSPB 27— El Paseo Building Dear Mr.Thompson, On Tuesday May 13", 2014 Case 09-001 went before the HSPB.The proposed sign program amendment allocated qty. (1) additional 7.5 sq.ft. blade sign to be located on Palm Canyon.The sign program was denied 4-1. The client was prepared to make concessions with regard to size, location and overall design to allow harmony between the sign and the Class 1 historic building. However,there was very little discussion on how to make the sign work within the space. Instead it was suggested that no additional sign be added to the Palm Canyon elevation. Approving the blade sign as proposed will allow a tenant with Palm Canyon frontage to have a presence visible from Palm Canyon. It is our contention that businesses in the downtown zone need reasonable signage identification on the streets they front. My client would like for City Council to reconsider the determination made by the HSPB,and approve the proposed sign program amendment as is. Respectfully, 1 h than R. Cross 48 I REQUEST FOR TREASURER'S RECEIPT TO: FINANCE DEPARTMENT, CASHIER DATE: z 'O FROM: CITY CLERK'S OFFICE PLEASE ACCEPT$ FROM: FOR: MAPS & PUBLICATIONS - 001-34106 OTHER CHARGES -RENT SERVICE-001-341 1 0 CREDIT ACCOUNT NO. C RCLED ABOVE BY ORDER OF r ,ly y s,d ,r 'HFU. F+>Azao gA-14 Mra-�h xa�7ro... yr✓. s �� 7e" > + 155D S,{vENFA4lTRY TRA14 td-ZN72oi PALM SPRINGS�CA 92264 �: ,' "Irz QRYDEH OFE .' `r�ChS; � a DOLLARS .� . NS,INC. r�o -MEMO 1 I 49