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HomeMy WebLinkAbout10/1/2014 - STAFF REPORTS - 2.T. PALM$4 c V N ff [ es f �fMP1SE0S c44 1 F°"`'�P CITY COUNCIL STAFF REPORT DATE: OCTOBER 1, 2014 CONSENT CALENDAR SUBJECT: APPROVAL OF AMENDMENT NO. 1 TO AN AGREEMENT WITH SYMBLAZE, INC. OF WEST HOLLYWOOD TO DEVELOP AND IMPLEMENT A MARKETING PLAN FOR THE DOWNTOWN AND UPTOWN TROLLEY; AND, AUTHORIZING THE CITY MANAGER TO EXECUTE ALL DOCUMENTS RELATED TO THE AGREEMENTS FROM: David H. Ready, City Manager BY: Community & Economic Development Department SUMMARY In 2013, the City Council directed City staff to investigate the feasibility of a trolley that would serve the Downtown and Uptown areas as well as connect several of the larger hotels outside Downtown to the center of town. The contract with the trolley operator was approved in June, 2014 and the buses are being built. . The City hired Symblaze, Inc., a marketing/branding firm, to assist in developing the brand concept and imagery for the proposed trolley. The firm did similar work in West Hollywood with the very successful WeHo Pickup. The branding, name, and logo/wrap have been developed and the attached Amendment is for the development and implementation of a marketing plan for the launch of the trolley. RECOMMENDATION: 1. Approve Agreement No. "AMENDMENT NO. 1 TO AN AGREEMENT WITH Pp SYMBLAZE, INC. OF WEST HOLLYWOOD TO DEVELOP AND IMPLEMENT A MARKETING PLAN FOR THE DOWNTOWN AND UPTOWN TROLLEY"and 2. AUTHORIZE THE CITY MANAGER TO EXECUTE ALL DOCUMENTS RELATED TO THE ABOVE AGREEMENT. ITEM NO. City Council Staff Report October 1, 2014—Page 2 Trolley Marketing Program Contract Background On November 20, 2013, staff presented City Council with initial findings on the feasibility of an intra-city trolley program to serve the Downtown and Uptown Design District areas, as well as connect several of the larger outlying areas. Staff, working with the City Council Sub-Committee (Foat/Lewin) and an ad hoc Stakeholder Trolley Committee (hotel general managers and other stakeholders), investigated a number of trolley programs in other cities to determine what was successful and what might be replicated in Palm Springs. A contract for the operation of the trolley was approved at the June 18, 2014 meeting. The City's branding consultant, Symblaze, was engaged by a separate contract and worked with the Stakeholder group and the Council subcommittee on developing branding concepts. They presented a total of 25 names and tags to the assembled group, and the name The Palm Springs Buzz was selected by the City Council in July, 2014. The logo and wrap has been further developed over the summer. The attached contract Amendment is for the development and implementation of a marketing plan for the launch of the trolley including an advisory role in the "wrap" of each vehicle, which the operator will produce in coordination with the Art Director from Symblaze, for final color and spec check prior to application of the wrap. Also, the development of print, radio, TV and web-based content and ads is included in the scope. FISCAL IMPACT The contract with Symblaze for Marketing and Promotional Services is for $39,785. The period of work for the design, launch and post-launch is three months. This includes the production of ads but not the placement or purchasing of advertising space or airtime, which would be contracted for separately with the media providers. hn S ay o d, Director of Diana Shay, Rede 1 pment unity & conomic Development Coordinator David H. Ready, City Attachments: Amendment No. 1 to Contract Symblaze Proposal 02 AMENDMENT NO. 1 TO CONSULTING SERVICES AGREEMENT Branding, Marketing and Consulting This Amendment No. 1 to the Consulting Services Agreement ("Amendment') is made and entered into this day of October, 2014, by and between the City of Palm Springs, California, a California Charter City ("City"), and Symblaze, Inc., a California Corporation, ("Consultant'). RECITALS A. City requires the services of a marketing/branding firm, to assist in developing the brand concept and imagery for the proposed trolley ("Project'). B. Consultant has submitted to City a proposal to provide services to provide Branding, Marketing and Consulting services to City under the terms of this Agreement. C. Based on its experience, education, training, and reputation, Consultant is qualified and desires to provide the necessary services to City for the Project. D. City desires to retain the services of Consultant for the Project. In consideration of these promises and mutual agreements, City agrees to retain and does hereby retain Consultant and Consultant agrees to provide services to the City as follows: AGREEMENT In consideration of the promises and covenants contained in this Amendment and other good and valuable consideration, the City and the Consultant agree: SECTION 1. The Scope of Services/Work attached to the Agreement as Exhibit "A" and incorporated by reference (the "services" or "work") has been superseded and amended to include the attached Exhibit "A" included in this Amendment, including the agreed upon schedule of performance and the schedule of fees. . SECTION 2. Section 3.1 of the Agreement is hereby amended to be Thirty Nine Thousand Seven Hundred Eighty Five Dollars ($39,785). SECTION 3. Section 4.4 of the Agreement shall be amended as follows: "Unless earlier terminated in accordance with Section 4.5 of this Agreement, this Agreement shall continue in full force and effect for a period of four months, commencing on May 15, 2014, and ending on December 31, 2015, unless extended by mutual written agreement of the parties." SECTION 3. City and Consultant agree that the terms of the Agreement, shall remain unchanged and in full force and effect, except as specifically provided in this Amendment. (SIGNATURES ON THE FOLLOWING PAGE] 03 IN WITNESS WHEREOF, the Parties have executed this Agreement as of the dates stated below. "CITY" City of Palm Springs Date: By: David H. Ready, City Manager APPROVED AS TO FORM: ATTEST: By: By: Douglas C. Holland, James Thompson, City Attorney City Clerk "CONSULTANT" SYMBLAZE, INC. Attention: Josh Morgerman 8997 '/z Keith Avenue West Hollywood, CA 90069 Date: By: Josh Morgerman EVP & Co-founder Date: Michael Horton CEO & Co-founder Check one: _Individual _Partnership _Corporation Corporations require two notarized signatures: One signature must be from Chairman of Board, President, or any Vice President. The second signature must be from the Secretary, Assistant Secretary, Treasurer, Assistant Treasurer, or Chief Financial Officer. 04 CALIFOMIA AL4 10110"SE ACKNOWLEDGMENT State of California 1 County of __ I � On before me, paw before Muni NemeW Ae or 9n 01W personally appeared r m gasr[q who proved to me on this basis of satisfactory evidence to be the person(s) whose name(s) IsWe subscribed to the within Instrument and acknowledged to me that hAhe/they executed the same in hiatherAlheir authorized capaciVies),and that by INsflterAheir sigtnnntuie(s) on the instrument the person(s), or the entity upon behalf of which the person(s)acted, executed the instrument I certify under PENALTY OF PERJURY under the laws of the State of California that the foregoing paragraph Is true and correct. WITNESS my hand and official seal. Signature -- PgeeNnryBoaAbow n of Now>'firc OP77MAL Though Nre Infor now below Is nor rt4gW+eo`by Ask It may pone Vah aw ra persons re"l9 on the dooument and could prevent haudrdent removal and raniftchmenr of Nos krm to arwNwr obcxmaMt. Deseriptlon of Attached Docurnent Title or Type of Document: Document Date: ___,_,_-.—Number-.—Number of Pages: Signer(s)Other Than Named Above. Capacity(tes)Claimed by Signer(s) Signer's Name:_.,_�___ Signer's Name: r^ Individual ❑ Individual ❑ Corporate Officer—Ttte(s): ❑Corporate Officer—Tide(s):, G Partner-0 Umited U General U Partner—U Urnited U General U Attorney in Fact ❑Attorney in Fact U Trustee Top of ravnb ruse U Tusk Top or tkpm Hera U Guardian or Conservator ❑Guardian or Conservator ❑ Other, ❑Other: - Signer Is Representing: Signer Is Representing: 09W Howl Nary AwdaWno M Oe eah AaRo.6a24Vv0wnxWK CA 91813VC¢.rww.Ne6en,9N&Wya0 IWna.@eT nedder:Cal TdH2kw1rObarAfW 05 a Palm Springs BUZZ: Promotional Services Proposal client City of Palm Springs Project(s) Palm Springs BUZZ: Promotional Services author J. Morgerman, M. Horton, &Team created 07 September 2014 version 2.0 06 Qb Al Contents 1. INTRO..........................................................................................................................................................1 2. THE LAUNCH SOLUTION.................................-.,..................,.............................................................--2 2.1 Promotional Strategy& Plan........................................................................................................2 2.2 Comprehensive Launch Concept................................................................................................2 2.3 Ad Package.....................................................................................................................................3 2.4 Print Collateral Package................................................................................................................3 2.5 Merchant Outreach &Training.....................................................................................................3 2.6 Social Media Services Launch Phase.......................................................................................4 1 ONGOING SUPPORT(AFTER LAUNCH).................................................................................................5 3.1 Services& Deliverables................................................................................................................5 3.2 The Team........................................................................................................................................5 4. TERMS OF ENGAGEMENT--............................................. ........................................................... 6 4.1 Timetrame.......................................................................................................................................6 4.2 Pricing.............................................................................................................................................6 4.3 Payment Terms..............................................................................................................................7 5. ASSUMPTIONS............................................................................................................-.............................8 6. CONCLUSION...................................................................................................................................I.........9 CONFIDENTIAL INFORMATION filename: PS BUZZ-Promo Services-Proposal-v2 0 Symblaze,Inc.I Symblaze Praha s.r.o. page ii!11 07 1 . Intro The moment of truth has arrived. O Over the past several months, SMBLZ has collaborated with the City of Palm Springs to develop an exciting new brand—the Palm Springs BUZZ. The City has made a substantial investment in this brand. Now it's all coming down to the moment of truth—the launch. And we want to do it right. A year after its birth,the West Hollywood PickUp has become a local institution. A big factor in this success was its big, splashy launch. First impressions last,and the PickUp made the right first Impression— making talks feel the PickUp was a cool brand,a fun brand,and a winning brand. Coming off this smash-hit success in West Hollywood,we're ready to apply our know-how in the Desert—to create that same kind of first impression for the Palm Springs BUZZ. This isn't just a creative challenge—it's a mechanical one. It's about deploying resonant messages across multiple digital and real-world channels simultaneously. It's about making all the moving parts work together and reinforce each other. And it's about involving the community.The Palm Springs BUZZ is a big potential win-win for residents, businesses,tourists,and the City—and our promotional strategy needs to actively involve all four stakeholder groups in the effort and the conversation. The City of Palm Springs has made a big investment in the BUZZ— and it'll have one chance to make a winning first impression. We're up to this challenge. And here's our plan for meeting it... CONFIDENTIAL INFORMATION filename: PS BUZZ--Promo Services-Proposal-v2 0 Symblaze,Inc./Symblaze Praha s.r.o page t I 11 08 a, 2. The Launch Solution Following are the components of our full-service promotional solution for the Palm Springs BUZZ! 2.1 Promotional Strategy & Plan This this is the central playbook—establishing the promotional vision,and governing all the moving parts and how they'll work together. The document will lay out our plan for: • Establishing the BUZZ brand—&at the same time enhancing the City's brand. • Exciting consumers(locals and tourists) &getting them to use the BUZZ. • Exciting merchants &getting them to promote the BUZZ. • Augmenting City efforts to attract drive-time&seasonal tourists to Palm Springs. The final output of this process will be a consolidated Promotional Strategy& Plan,which includes these major components: • Strategy—which will establish: o Goals & objectives. o Target audiences (there will be several, each with different needs). o Overarching strategic road map—how we're going to drive each audience to the desired actions. • Activity Plan—describing &scheduling communications activities&tactics across all channels, in one master view. • Loyalty/incentive Program Design—that describes how the City and local business will work together to recognize, reward, and stimulate BUZZ usage—for example,VIP status, drink specials, front-of-the-line privileges, etc. This program will be integrated closely with the selected Social Media Promotion Design. The Promotional Strategy& Plan will include thorough implementationtoperation guidelines—for both internal users (City Hall & Bureau of Tourism colleagues)and external users (e.g., partner-business owners/managers, hoteliers, etc.). 2.2 Comprehensive Launch Concept You don't get an awesome product launch by following a formula or just checking off a task list—i.e., handing out flyers,advertising, calling the media, etc. etc. There's got to be something more—that magic spark—that awesome, cool concept that generates publicity and viral buzz naturally! This may entail a contest that drives social-media activity and real-world usage of the BUZZ. (TBD!) In this service, we'll conjure up a"lightning-in-a-bottle"launch-week concept that will capture the attention of all target audiences and the media,along with a strategy for successful execution.This concept will be reflected across all deliverables. CONFIDENTIAL INFORMATION filename: PS BUZZ-Promo Services-Proposal-v2 ®Symblaze,Inc.l Symblaze Praha s.r.o. page 21 11 09 �I nit late t r 2.3 Ad Package Advertising will be a critical building block in the BUZZ awareness campaign. We need colorful,eye-catching,attention-grabbing creative that reflects the Launch-week Concept, stands out,and cuts through urban, on-air, and online static. This package includes not just conceptualization of the ad campaign,but also creation of the actual ads across all media: • Online Display-2 creative concepts,each adapted to the 4 Universal Ad Package formats: o Medium rectangle (30ox250) o Rectangle (180x150) - o Wide skyscraper(160x600) o Leaderboard (728x90) • Social Media—included under Social Media Services, below. • OOH(out-of-home)—1 creative concept, adapted to 3 OOH formats: o Billboard (TBD) O Bus shelter(TBD) O Poster(TBD)—for placement in shopping malls/cinemas • Print-1 creative concept, adapted to 3 print formats: o Full page (TBD based on publication) O Half page (TBD based on publication) o Island (TBD based on publication) • Radio-2 formats: o Live read (endorsement or promo message for DJ to read) o Spot (10-15 second spot that includes voiceover talent, recording, & post-production) The process will include brainstorming and presentation of two creative expressions of the Launch-week Concept,and then implementation of the approved copy across all ad formats. 2.4 Print Collateral Package Yes,we live in a digital era—but we still need print promotional materials at various venues, hotels,and merchant locations around the City—to ensure colorful,easy access to information about the BUZZ. This package includes additional materials not covered under the original branding contract: • Brochures-1 booklet& 1 tri-told • Perk Card—wallet-sized front &back,with merchant offers for BUZZ riders 2.5 Merchant Outreach & Training The success of the BUZZ depends on the community. Merchants(including Palm Canyon shopkeepers, hoteliers, restaurateurs, etc.) need to be on-board—no pun intended! This means ensuring they're familiar with the service,they know what makes it awesome, and they're motivated to recommend it to their customers! This service includes developing the messaging to 1)excite the merchant community, 2) inspire them to integrate the BUZZ into their own marketing, and 3)drive to them to evangelize about the awesomeness of the BUZZ! We'll provide tools and training to make the process desirable and easy: CONFIDENTIAL INFORMATION filename PSBUZZ-Promo Services-Proposal-v2 ®Symblaze,Inc./Symblaze Praha s.r.o. page 3/11 10 A • eBrochure—a colorful PDF that educates merchants on how to integrate the BUZZ into their own marketing&promotions,with rules for using the BUZZ brand & images. • BUZZ Toolklt—a collection of BUZZ brand images& photos for use in merchant marketing.Also included will be templates for these MS Word formats to make the process easier: 0 1-page—standard Letter size brochure(portrait&landscape;front only), o Tri-fold—standard Letter size brochure(landscape;front&back). • Training & Inspiration Sessions—up to 3 sessions for community merchants,with up to 20 participants per session. (Scope assumes sessions are up to 90 minutes long, and that the 3 sessions happen on no more than 2 separate days.) 2.6 Social Media Services—Launch Phase Popular social media channels are the cheapest, most-efficient way of generating and sustaining brand visibility—across California, North America, and the world—over the long haul. SMBLZ has a great track record running an award-winning,ongoing social-media campaign for the WeHo PickUp over the last year—and we'd like to bring that know-how to launching the Palm Springs BUZZ. This package entails the creation of the main social media channels,and creating,deploying, and managing all content and advertising needed for a smashing, high-impact launch: • Channel Creation—included undercurrent Branding contract. • Content Creation—over 4 weeks,to support launch: o Facebook—up to 20 posts, including combinations of text, photos, &original design (memes). O Twitter—up to 15 Tweets unique to Twitter(plus others adapted from Facebook). o Instagram—up to 10 photos unique to Instagram (plus others adapted from Facebook+ Twitter) • Advertising—creative development&execution for these channels, to achieve mutually-agreed goals(TBD): O Facebook—up to 4 ad concepts,each with up to 5 variations O Twitter—up to 3 promoted Tweet concepts • Promotional and/or Contest Support—providing the necessary social-media support for any incentive programs or promotional contests (see Launch-week Concept). As part of this package, SMBLZ is pleased to provide professional photography services to generate the assets needed for these social-media activities. CONFIDENTIAL INFORMATION filename: PS BUZZ-Promo Services-Proposal-v2 0 Symblaze,Inc./Symblaze Praha s.r.o. page 4,11 4�rible ;- a = I Ongoing Support (After Launch) So what happens after the smashing launch? We need to sustain that BUZZ! As the initial novelty wears off and we head into season—and then off-season—we believe ongoing supervisory and promotional services are key to sustaining the initial ridership through to the end of the pilot. And that's where we'd like to help! 3.1 Services & Deliverables Our ongoing,weekly services entail not just promotional work, but also brand advocacy and light supervision and quality-assurance during peak trolley operational hours—not to mention a steady stream of cool,targeted multimedia activities. Regular services: • B!-weekly(every other week) o Liaising with community stakeholders& riders—including fielding feedback/concerns (onboard, around town, and/or online),compiling this feedback,and reporting back to City weekly(up to 2 hours every other week). o Working with City on strategy& improvements (up to 2 hours every other week). • Weekly(Thu—Sun). Real-time promotional work (2.5 hours per week), including: o Taking/posting pictures on Facebook&2 other social-media channels to convey the experience in real time (up to 12 posts per week, per channel). Regular deliverables: • A torrent of witty,engaging social-media posting. O • Photos—a combination of smartphone& professional. • Designed collateral such as colorful memes, new route maps, other simple/moderate pieces(up to 3 per month). • Reports to City Re: ridership, issues, &feedback(2 per month). OPTIONAL: One-time/special deliverables: • 2 Engagement Contests. These are simple Facebook-based contests designed to stimulate user- generated content. They will use native Facebook functions—meaning no custom-app development. For each contest, services include: o Conceptualization of creative theme/call-to-action&contest mechanic. o Design of 1 meme& 1 piece of onboard collateral (sticker or sign)to support contest. o Management of contest&announcement of results. 3.2 The Team • Josh Morgerman & Michael Horton. • Additional SMBLZ Promoter—to assist in Thu-Sun activities. • Designer—to create pieces described above: 2 pieces to support each contest (if included),& up to 3 other pieces per month. • Professional Photographer—to ride trolley&capture the experience 4 days per month. CONFIDENTIAL INFORMATION filename: PS BUZZ-Promo Services-Proposal--v2 0 Symblaze,Inc.I Symblaze Praha s.r.o. page 5/11 12 I � t 4 i 4. Terms of Engagement 4.1 Timefrarne We estimate this project will span approximately 2 months. A detailed project schedule—factoring in the City's communications needs—will be created at project commencement. 4.2 Pricing SMBLZ is pleased to provide competitive pricing for the services described above: The Launch Solution CUTAtXIEl47 PRICE Promotional Strategy& Plan $11,808 Comprehensive Launch Concept $8,648 Ad Package $8,968 Print Collateral Package $4,442 Merchant Outreach &Training $3,160 Social Media Services—Launch Phase $7,180 TOTAL(with 10%discount) $39,785 The City may opt for any combination of services—however, please note that the 10%discount applies to the full package. Onaoina Support (After Launch) Pricing varies depending on whether contests are included: • Without Contests:$4,088/month o If the City opts for a 6-month term,the complete price will be discounted 10%for a project total of$22,075—or$3,679/month. • With Contests:$4,760/month o If the City opts for a 6-month term,the complete price will be discounted 10%for a project total of$25,704—or$4,284/month. CONFIDENTIAL INFORMATION filename: PS BUZZ-Promo Services-Proposal-v2 0 Symblaze,Inc,I Symblaze Praha s.r.o. page 6!11 13 4.3 Payment Terms The Launch Solution would be billed in three (3) roughly equal installments—as follows: • 33%-at commencement of services • 33%-at a mutually-agreed delivery milestone(for this project,delivery of first-round creative) • 340/6-at completion of services Ongoing support would be billed monthly, at the end of each month. CONFIDENTIAL INFORMATION filename: Ps Buzz—Promo Services—Proposal--v2 ®Symblaze,Inc./Symblaze Praha s.r.o. page 7/11 14 � e r 5. Assumptions The following assumptions are meant to clarify and quantify the scope of required services as understood at this time. If any assumption changes or is incorrect,then the timeframe and/or budget described above may also change. It is assumed that: • Project scope and requirements do not change significantly from the scope and requirements described in this proposal. • SMBLZ has necessary and timely access to necessary City personnel and information. • SMBLZ receives timely,consolidated creative feedback and sign-off from one City resource at key project milestones according to a mutually agreed-upon schedule to be set at commencement of services. • The City of Palm Springs is responsible for all legal clearances—including trademarking. • The City of Palm Springs is responsible for production (e.g., print management, installations, etc.) as well as all media purchases. • The pricing in this proposal includes agency labor fees only. It does not include: o Cost of any hardware or software. o Cost of stock media assets (like stock photography,video or music). o Printing or print management. (This proposal covers the creation of the print files but not the actual printing or the management of the printing process. SMBLZ would be pleased to offer those services for an additional fee.) o Travel expenses. o Any other costs other than agency creative, management, &development fees as detailed in this proposal. No such additional costs will be incurred without prior written authorization from City, and when appropriately incurred invoiced on a consolidated monthly basis. CONFIDENTIAL INFORMATION filename: PS BUZZ—Promo Services—Proposal—v2 ®Symblaze,Inc.!Symblaze Praha s.r.o. page 8 1 15 blgte � " _-� L111111 .— Au"_ 6. Conclusion SMBLZ is excited at the opportunity to really make a huge splash with the Palm Springs BUZZ—and get it going on the right wheell O If you have any questions, or would like additional information, please contact: Josh Morgerman EVP/Co-founder SMBLZ mob: USA/+1 310 866 8400 Europe/+420 777 722 448 entail: josh.morgermanpsymblaze.com Thank you for considering us. We look forward to working with you on this! CONFIDENTIAL INFORMATION filename: PS BUZZ-Promo services-Proposal-v2 ®Symblaze,Inc./Symblaze Praha s.r.o. page 9!11 1 L� C/ E 0r-- 9 r N r in 3 CT v N CD 6 O 3 October 1, 2014 Additional Materials Item. No. 2.T. i Some quick context! SMBLZ Since last ti e . We've worked as a team to: 1 . Develop the supporting verbiage. 2. Develop & refine the visual style—bringing it into greater harmony with Bureau of Tourism. 3. Design some of the key brand touchpoints: • Wraps • Signage 4. Outline a complete launch & promotional plan! So now let's take a look at the goods! v Copyright Symblaze, Inc.2014 v✓aev.symblaze corn The verbal descriptions of the brand! SMBLZ 26 The descriptor just explains the offering in plain language. Example: WeHo Pickup: WeHo's free nighttime ride. A good BUZZ descriptor should efficiently convey a lot of info: • It's gets you around the city (not, for example, the Coachella Valley). • It's free. • It's on the "weekends" (Thu-Sun). • It's for leisure—not commuting (for example). '.' Copyright Symblaze, Inc.2014 wvov.symblaze.com CRIPTOR • • Get around town— f & fast . 6 9 Copyright Symblaze, Inc. 2014 w .symblaze.com THE TAGLINE The tagline is more fun— more about creating an essence, a mood, a feeling . Example: WeHo PickUp: Cuddling & breakfast not required. A good BUZZ tagline should convey: Carefree fun. • Mild humor. • A modern, contemporary Palm Springs mindset. 7 ©Copyright Symblaze,Inc.2014 w .symblaze.com THE TAGLINE • • Because we ' re driving optional . 8 ©Copyright S mblaze, Inc.2014 w .s mblaze.com Y Y The Look�- - AL AM, Because appearances are everything! ;) SMBLZ LOGOS & COLORS! Pam, Ij �P 0 - -----= SM BLZ 10 0 Copyright Symblaze, Inc.2014 w .symblaze.com F In Actio AL Across the main touchpoints. . . SMBLZ woo-azelgwFs msnm bloZ oul 'ezel4wFS 146u6doo OO Zl 1h,A aid Irk d5 ■ • " W - NM VEHICLE WRAP . _ Palm. 0 Wo WBLZ13 0 Copyright Symblaze, Inc.2014 w .symblaze com i VEHICLE WRAP A (all) O 0- 4 UP 17I I o i • UU — UU 13 14 ©Copyright Symblaze, Inc.2014 www.symblaze.com C e 1 . F VEHICLE WRAP B zi • O ®13 qup UU UU SMBLZ 15 ©Copyright Symblaze, Inc.2014 w .symblaze.com VEHICLE WRAP C O O i • UU UU SMBLZ 16 0 Copyright Symblaze, Inc. 2014 v .symblaze.com Pd.�. VEHICLE WRAP D O O uu uu SMBLZ 17 ©Copyright Symblaze, tnc.2014 w symblaze.com " M � n a Q Q WN V E Z O ' U W Q Z 0 Fn I� SMBLZ 20 0 Copyright Symblaze, Inc.2014 w .symblaze.com SIGNAGE—CO ilk CEPT A (color variations) Palm, WWI 111,70000010-04 .anr,aw ro wwrrow rvwe !IM-tM III/-All YF4 H MM4 GET AROUND TOWN--FREE 8 FAST. PaL., RACQUET CLUB TO SANDSTORM TRAR EVERY IS MINS eanu+nw ro smos�oesr racer rIM-I M,,III-AM rsEcr is wos V I51[polmSpflf195.COm �/psbuzz yepsbuz2 ,' 22 ©Copyright Symblaze, Inc.2014 www.symblaze.com 23 ©Copyright Symblaze, Inc.2014 www.symblaze.com �I TO "NMTORM TRAIL j M C L L 24 Copyright Symblaze, Inc.2014 w .symblaze.com J . Rai t 1d3�N0�-3Jbm The Launch PIIW. ,& Because first impressions count. SMBLZ Goal : Launch with a bang . . . & create the right first impression ! Ingredients: • Launch Event(s) • Advertising • Print Collateral • Merchant Outreach & Training • Social Media ...all governed by a comprehensive, beat-by-beat Strategy & Plan! Copyright Symblaze, Inc. 2014 w symblaze.corn Discuss iojt,..i Questions? Comments? (Praise. . .? O) SMBLZ