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DATE: January 21, 2015 CONSENT CALENDAR
SUBJECT: APPROVE AMENDMENT NO. 2 TO THE AGREEMENT WITH
SYMBLAZE FOR BRANDING AND CONSULTING SERVICES FOR THE
PALM SPRINGS BUZZ.
FROM: David H. Ready, City Manager
BY: Community and Economic Development
SUMMARY
The City Council will consider Amendment No. 2 to the Agreement with Symblaze for
six-months of post-launch consulting services for the Palm Springs BUZZ Trolley.
RECOMMENDATION:
1. Approve Amendment No. 2 to Agreement No. 6552 with Symblaze, for an
additional amount of$32,724 and a revised total contract amount of$87,549.
2. Authorize the City Manager to execute all necessary documents.
STAFF ANALYSIS:
The City entered into an agreement for Symblaze for the development, marketing,
branding, and other related services for the Downtown and Uptown Trolley — the Palm
Springs BUZZ.
Staff recommends the City Council amend the contract to provide for six-months of post
launch professional services in the amount of $5,454 per month, plus reimbursable
expenses. The initial launch period is coming to an end. The ongoing support period
would begin two months after the initial BUZZ launch, or February 19.
Ongoing support services for sustaining ridership include: community stakeholder and
rider liaison, coordination with the City on strategy and improvements to services, brand
advocacy and ongoing social media outreach, and program coordination and quality
assurance support services.
ITEM NO.
City Council Staff Report
February 18,2015-- Page 2
Symblaze Amendment No. 2
Symblaze developed the BUZZ brochure and route map, which will soon be headed to
its third print run. New innovations would be to develop simpler and less expensive rack
cards, as well as a "tear off' map (in pads) for hotels and restaurants, which would also
have the information about the BUZZ app and the Perk Card.
Symblaze has developed most of the ads that have run in the various media channels,
including the television commercial, radio spots, and print ads. Additionally, Symblaze
will continue to administer the Facebook page BUZZ PS, launched in December and
which now has over 1,000 "likes" and has a very high level of user engagement. Given
the high level of user engagement, the Facebook page has turned out to be a very
central part of the rider engagement strategy, and is important for directing riders to the
newly-upgraded BUZZ website (www.buzzps.com), which was also developed by
Symblaze.
The BUZZ Perk Card program, too, which was introduced by Symblaze, has turned out
to be much more popular than anticipated. Using it to earn rewards (by swiping it by the
Zonar reader) is helping drive increased ridership, and the discount program available
to all cardholders has turned out to be a very positive way for businesses in the City to
connect to the success of the BUZZ. Thirty six businesses signed up to participate in
January and 47 in February, and it could be twice that many by April. Such success
has modified how the perks themselves are posted, with much more focus on a
directory listing on the website than the initial printed "Perk Board," which has already
become too difficult to read due to the large numbers of participants.
Symblaze helps guide some of these program changes, and then provides the materials
necessary to get the word out through the various channels. Part of this next phase of
work would be to more fully develop an outreach program that would educate the
hospitality community about the BUZZ in groups or even one-on-one; and, the
development of a volunteer "ambassador" program that would place ambassadors on
the trolleys to sign people up for the BUZZ card, and educate visitors about the
community. There is also interest with meeting planners in providing Perk Cards for
their attendees, which could be a win-win for the participating conferences and the
BUZZ itself. Finally, there will be additional effort put into pre-planning the use of the
BUZZ in conjunction with major events already coming into the City, such as Coachella,
Tachevah, Splash House, the Dinah Shore weekend, White Party, Pride, the parades,
and others. The goal is to sustain a high level of user engagement after the initial
excitement of the launch, and steadily build ridership levels over the year, even through
the summer.
Part of the monthly cost, or $1,170, would be for an email marketing campaign to the
BUZZ Perk Cardholders. Each month each cardholder would receive the new BUZZ
Perk Board, listing the perks for the month, plus another email with other BUZZ-related
City Council Staff Report
February 18,2015-- Page 2
Symblaze Amendment No. 2
Symblaze developed the BUZZ brochure and route map, which will soon be headed to
its third print run. New innovations would be to develop simpler and less expensive rack
cards, as well as a "tear off' map (in pads) for hotels and restaurants, which would also
have the information about the BUZZ app and the Perk Card.
Symblaze has developed most of the ads that have run in the various media channels,
including the television commercial, radio spots, and print ads. Additionally, Symblaze
will continue to administer the Facebook page BUZZ PS, launched in December and
which now has over 1,000 "likes" and has a very high level of user engagement. Given
the high level of user engagement, the Facebook page has turned out to be a very
central part of the rider engagement strategy, and is important for directing riders to the
newly-upgraded BUZZ website (www.buzzps.com), which was also developed by
Symblaze.
The BUZZ Perk Card program, too, which was introduced by Symblaze, has turned out
to be much more popular than anticipated. Using it to earn rewards (by swiping it by the
Zonar reader) is helping drive increased ridership, and the discount program available
to all cardholders has turned out to be a very positive way for businesses in the City to
connect to the success of the BUZZ. Thirty six businesses signed up to participate in
January and 47 in February, and it could be twice that many by April. Such success
has modified how the perks themselves are posted, with much more focus on a
directory listing on the website than the initial printed "Perk Board," which has already
become too difficult to read due to the large numbers of participants.
Symblaze helps guide some of these program changes, and then provides the materials
necessary to get the word out through the various channels. Part of this next phase of
work would be to more fully develop an outreach program that would educate the
hospitality community about the BUZZ in groups or even one-on-one; and, the
development of a volunteer "ambassador" program that would place ambassadors on
the trolleys to sign people up for the BUZZ card, and educate visitors about the
community. There is also interest with meeting planners in providing Perk Cards for
their attendees, which could be a win-win for the participating conferences and the
BUZZ itself. Finally, there will be additional effort put into pre-planning the use of the
BUZZ in conjunction with major events already coming into the City, such as Coachella,
Tachevah, Splash House, the Dinah Shore weekend, White Party, Pride, the parades,
and others. The goal is to sustain a high level of user engagement after the initial
excitement of the launch, and steadily build ridership levels over the year, even through
the summer.
Part of the monthly cost, or $1,170, would be for an email marketing campaign to the
BUZZ Perk Cardholders. Each month each cardholder would receive the new BUZZ
Perk Board, listing the perks for the month, plus another email with other BUZZ-related
City Council Staff Report
February 18, 2015--Page 3
Symblaze Amendment No.2
news. The emails will also feature short profiles on a number of BUZZ Biz partners that
help "close the loop" between trolley ridership and the participating businesses. Given
the large and growing number of cardholders, the emails will need to be sent from a
commercial email service, and the monthly preparation of an attractive HTML-based
email that drives response will be an important aspect of the service.
FISCAL IMPACT:
Additional amount of $32,724 for six months of consulting services post launch of the
Palm Springs BUZZ. Sufficient funds for Palm Springs BUZZ consulting services are
available in the Measure J Trolley account.
JOA RP&M Director DAVID H. READY
Cobqxfnity an conomic Development City Manager
Attachments:
Amendment No. 2 to Agreement No. 6552
City Council Staff Report
February 18, 2015--Page 3
Symblaze Amendment No.2
news. The emails will also feature short profiles on a number of BUZZ Biz partners that
help `close the loop" between trolley ridership and the participating businesses. Given
the large and growing number of cardholders, the emails will need to be sent from a
commercial email service, and the monthly preparation of an attractive HTML-based
email that drives response will be an important aspect of the service.
FISCAL IMPACT:
Additional amount of $32,724 for six months of consulting services post launch of the
Palm Springs BUZZ. Sufficient funds for Palm Springs BUZZ consulting services are
available in the Measure J Trolley account.
JO M Director DAVID H. READY
Co nity an conomic Development City Manager
Attachments:
Amendment No. 2 to Agreement No. 6552
3
AMENDMENT NO. 2 TO CONSULTING SERVICES AGREEMENT
Branding, Marketing and Consulting
This Amendment No. 2 to the Consulting Services Agreement ("Amendment') is made and
entered into this 18th day of February, 2015, by and between the City of Palm Springs,
California, a California Charter City ("City"), and Symblaze, Inc., a California Corporation,
("Consultant').
RECITALS
A. City requires the services of a marketing/branding firm, to assist in developing
the brand concept, imagery, marketing and promotion for the proposed trolley ("Project').
B. Consultant has submitted to City a proposal to provide services to provide
Branding, Marketing and Consulting services to City under the terms of this Agreement.
C. Based on its experience, education, training, and reputation, Consultant is
qualified and desires to provide the necessary services to City for the Project.
D. City desires to retain the services of Consultant for the Project.
In consideration of these promises and mutual agreements, City agrees to retain and
does hereby retain Consultant and Consultant agrees to provide services to the City as
follows:
AGREEMENT
In consideration of the promises and covenants contained in this Amendment and other
good and valuable consideration, the City and the Consultant agree:
SECTION 1. City and Consultant reaffirm that Amendment No.1 to the Agreement dated
December 2, 2014, is for a total amount of $54,825 consisting of the Original Agreement of
$15,040 for Branding Services Phases 2 and 3, and $39,785 for Marketing and Promotional
Services Phase 4.
SECTION 2. The Scope of Services/Work attached to the Agreement as Exhibit "A" and
incorporated by reference (the "services" or "work") has been expanded and amended to
include the attached Exhibit "A" included in this Amendment, including the agreed upon
schedule of performance and the schedule of fees.
SECTION 3. Section 3.1 of the Agreement is hereby amended as follows:
Consultant shall be compensated and reimbursed for the services rendered under this
Agreement in accordance with the schedule of fees set forth in Exhibit "A". The total amount of
Compensation shall not exceed $87,549.
SECTION 4. City and Consultant agree that the terms of the Agreement, shall remain
unchanged and in full force and effect, except as specifically provided in this Amendment.
AMENDMENT NO. 2 TO CONSULTING SERVICES AGREEMENT
Branding, Marketing and Consulting
This Amendment No. 2 to the Consulting Services Agreement ("Amendment') is made and
entered into this 18th day of February, 2015, by and between the City of Palm Springs,
California, a California Charter City ("City"), and Symblaze, Inc., a California Corporation,
("Consultant').
RECITALS
A. City requires the services of a marketing/branding firm, to assist in developing
the brand concept, imagery, marketing and promotion for the proposed trolley ("Project').
B. Consultant has submitted to City a proposal to provide services to provide
Branding, Marketing and Consulting services to City under the terms of this Agreement.
C. Based on its experience, education, training, and reputation, Consultant is
qualified and desires to provide the necessary services to City for the Project.
D. City desires to retain the services of Consultant for the Project.
In consideration of these promises and mutual agreements, City agrees to retain and
does hereby retain Consultant and Consultant agrees to provide services to the City as
follows:
AGREEMENT
In consideration of the promises and covenants contained in this Amendment and other
good and valuable consideration, the City and the Consultant agree:
SECTION 1. City and Consultant reaffirm that Amendment No.1 to the Agreement dated
December 2, 2014, is for a total amount of $54,825 consisting of the Original Agreement of
$15,040 for Branding Services Phases 2 and 3, and $39,785 for Marketing and Promotional
Services Phase 4.
SECTION 2. The Scope of Services/Work attached to the Agreement as Exhibit "A" and
incorporated by reference (the "services" or "work") has been expanded and amended to
include the attached Exhibit "A" included in this Amendment, including the agreed upon
schedule of performance and the schedule of fees.
SECTION 3. Section 3.1 of the Agreement is hereby amended as follows:
Consultant shall be compensated and reimbursed for the services rendered under this
Agreement in accordance with the schedule of fees set forth in Exhibit "A". The total amount of
Compensation shall not exceed $87,549.
SECTION 4. City and Consultant agree that the terms of the Agreement, shall remain
unchanged and in full force and effect, except as specifically provided in this Amendment.
IN WITNESS WHEREOF, the Parties have executed this Agreement as of the dates
stated below.
"CITY"
City of Palm Springs
Date: By:
David H. Ready,
City Manager
APPROVED AS TO FORM: ATTEST:
By: By:
Douglas C. Holland, James Thompson,
City Attorney City Clerk
"CONSULTANT"
SYMBLAZE, INC.
Attention: Josh Morgerman
8997 % Keith Avenue
West Hollywood, CA 90069
Date: By:
Josh Morgerman
EVP & Co-founder
Date:
Michael Horton
CEO & Co-founder
Check one: _Individual _Partnership _Corporation
Corporations require two notarized signatures: One signature must be from Chairman of
Board, President, or any Vice President. The second signature must be from the Secretary,
Assistant Secretary, Treasurer, Assistant Treasurer, or Chief Financial Officer.
IN WITNESS WHEREOF, the Parties have executed this Agreement as of the dates
stated below.
"CITY"
City of Palm Springs
Date: By:
David H. Ready,
City Manager
APPROVED AS TO FORM: ATTEST:
By: By:
Douglas C. Holland, James Thompson,
City Attorney City Clerk
"CONSULTANT"
SYMBLAZE, INC.
Attention: Josh Morgerman
8997 % Keith Avenue
West Hollywood, CA 90069
Date: By:
Josh Morgerman
EVP & Co-founder
Date:
Michael Horton
CEO & Co-founder
Check one: _Individual _Partnership _Corporation
Corporations require two notarized signatures: One signature must be from Chairman of
Board, President, or any Vice President. The second signature must be from the Secretary,
Assistant Secretary, Treasurer, Assistant Treasurer, or Chief Financial Officer.
5
Exhibit A
Schedule of Services and Expenses
Branding Services Phases 2 and 3 $15,040
(Original Agreement June 9, 2014)
Promotional services Phase 4 including $39,785
development and design of marketing
materials and plan (Amendment No. 1
October 1, 2014)
Marketing Implementation and Ongoing
Support (Amendment No. 2)
Ongoing Support Services
($4,284 per month for six
months commencing on
February 19, 2015), plus
Ongoing Email Services ($1,300
per month for six months
commencing on February 19,
2015),
TOTAL (Amendment No. 2) $32,724
TOTAL Contract Value $87,549
Exhibit A
Schedule of Services and Expenses
Branding Services Phases 2 and 3 $15,040
(Original Agreement June 9, 2014)
Promotional services Phase 4 including $39,785
development and design of marketing
materials and plan (Amendment No. 1
October 1, 2014)
Marketing Implementation and Ongoing
Support (Amendment No. 2)
Ongoing Support Services
($4,284 per month for six
months commencing on
February 19, 2015), plus
Ongoing Email Services ($1,300
per month for six months
commencing on February 19,
2015),
TOTAL (Amendment No. 2) $32,724
TOTAL Contract Value $87,549
�P
Exhibit B
Scope of Services
Contained in Ongoing Services Proposal Dated February 10, 2015
(Attached)
Exhibit B
Scope of Services
Contained in Ongoing Services Proposal Dated February 10, 2015
(Attached)
7
symblaze
Palm Springs BUZZ: Ongoing Services
Proposal
client City of Palm Springs
Project(s) Palm Springs BUZZ: Promotional Services
author J. Morgerman, M. Horton, & Team
created 10 February 2015 version 1.0
symblaze
Palm Springs BUZZ: Ongoing Services
Proposal
client City of Palm Springs
Project(s) Palm Springs BUZZ: Promotional Services
author J. Morgerman, M. Horton, &Team
created 10 February 2015 version 1.0
8
symblaxe
Contents
1. INTRO..........................................................................................................................................................1
2. ONGOING SUPPORT (AFTER LAUNCH)-,..... ................................ ...._................................................._2
2.1 Outreach &Social Media...............................................................................................................2
2.2 eMail Campaign: Creation, Execution, &Management..............................................................2
2.3 The Team.........................................................................................................................................3
3. TERMS OF ENGAGEMENT........................................................................................................................4
3.1 Timeframe.......................................................................................................................................4
3.2 Pricing.............................................................................................................................................4
3.3 Payment Terms..............................................................................................................................4
4. ASSUMPTIONS...........................................................................................................................................5
5. CONCLUSION.............................................................................................................................................6
CONFIDENTIAL INFORMATION filename: PS BUR-Ongoing Services-Proposal-v3
®Symblaze,Inc./Symblaze Praha s.r.o. page ii 18
symblaze
Contents
1. INTRO--......................................................................................................................................................1
2. ONGOING SUPPORT (AFTER LAUNCH)..................................................................................................2
2.1 Outreach&Social Media...............................................................................................................2
2.2 eMail Campaign: Creation, Execution,&Management..............................................................2
2.3 The Team.........................................................................................................................................3
3. TERMS OF ENGAGEMENT......................................................................................................................-4
3.1 Timeframe.......................................................................................................................................4
3.2 Pricing.............................................................................................................................................4
3.3 Payment Terms..............................................................................................................................4
4. ASSUMPTIONS...........................................................................................................................................5
5. CONCLUSION..................................................................................................................................... ...6
CONFIDENTIAL INFORMATION filename: PS BUZZ-Ongoing Services-Proposal-v3
0 Symblaze,Inc./Symblaze Praha s.r.o. page ii 18
symblare
1 . Intro
The moment of truth came—and it went smashingly well! O
We're delighted that the Palm Springs BUZZ has made such a splash—and has already become a City
institution, delighting residents and tourists alike!
Our challenge now?
Sustain and grow that buzz into something massive!
In doing so,we hope to:
• Continually increase ridership.
• Keep people talking about it around town.
• Immortalize it as a defining part of the Palm Springs experience (like the trolleys in San
Francisco or the trolleys in New Orleans)
• Keep residents &visitors informed Re: route changes, special days of operation, etc.
• Sustain the magical aura of the brand.
• Delight.
This proposal explains how we're going to do that!
Here's pour plan...
CONFIDENTIAL INFORMATION filename: PS BUZZ-Ongoing Services-Proposal-v3
®Symblaze.Inc.!Symblaze Praha s.r.o. page I/8
symblue
1 . Intro
The moment of truth came—and it went smashingly well! O
We're delighted that the Palm Springs BUZZ has made such a splash—and has already become a City
institution, delighting residents and tourists alike!
Our challenge now?
Sustain and grow that buzz into something massive!
In doing so, we hope to:
• Continually increase ridership.
• Keep people talking about it around town.
Immortalize it as a defining part of the Palm Springs experience(like the trolleys in San
Francisco or the trolleys in New Orleans)
• Keep residents &visitors informed Re: route changes, special days of operation, etc.
• Sustain the magical aura of the brand.
• Delight
This proposal explains how we're going to do that!
Here's pour plan...
CONFIDENTIAL INFORMATION filename: PS BUZZ-Ongoing Services-Proposal-v8 n
®Symblaze,Inc.1 Symblaze Praha s.r.o. page 1 18 /(J
symblare
2. Ongoing Support (After Launch)
As the initial novelty wears off and we head into season—and then off-season—ongoing supervisory and
promotional services are key to sustaining the initial ridership through to the end of the pilot. And that's where
we'd like to help!
2.1 Outreach & Social Media
Our ongoing,weekly services entail not just promotional work, but also brand advocacy and light supervision
and quality-assurance during peak trolley operational hours—not to mention a steady stream of cool, targeted
multimedia activities.
Regular services:
• BPweekly(every other week)
o Liaising with community stakeholders&riders—including fielding feedback/concerns
(onboard, around town, and/or online), compiling this feedback, and reporting back to City
weekly (up to 2 hours every other week).
o Working with City on strategy&improvements(up to 2 hours every other week).
• Weekly(Thu—Sun). Real-time promotional work(2.5 hours per week), including:
o Taking/posting pictures on Facebook&2 other social-media channels to convey the
experience in real time (up to 12 posts per week, per channel).
• Monthly. Community& stakeholder outreach, including:
o Brand Ambassador training
o Community&trade-group outreach
Regular deliverables:
• A torrent of witty,engaging social-media posting. O
• Photos—a combination of smartphone& professional.
• Designed collateral such as colorful memes, new route maps, other simple/moderate pieces(up to 3
per month, including updates of existing pieces).
• Reports to City Re: ridership, issues, &feedback(2 per month).
One-time/special deliverables:
Perk Map. This will be a dynamic Google Map showing the route, participating businesses, and
the perks they offer. This Map will be an ideal way for riders to find nearby perks while on the trolleys.
and it will be updated monthly to reflect the latest perks, as well as route changes.
2.2 eMail Campaign: Creation, Execution, & Management
eMail marketing (eMM) is a potent tool for segmenting audiences and delivering highly-targeted messages
and getting results.
We envision a solution with attractive,eye-catching design. For brand consistency, it will match the look-
and-feel of other BUZZ collateral. From a content standpoint, we'll organize a flexible template that's
consistent month-to-month while also having the flexibility to serve up a wide array of news and messaging.
CONFIDENTIAL INFORMATION filename PS BUZZ-Ongoing Services-Proposal-v3
®Symblaze,Inc./Symblaze Praha s.r.o. page 2/8
symblaie
2. Ongoing Support (After Launch)
As the initial novelty wears off and we head into season—and then off-season—ongoing supervisory and
promotional services are key to sustaining the initial ridership through to the end of the pilot. And that's where
we'd like to help!
2.1 Outreach & Social Media
Our ongoing,weekly services entail not just promotional work, but also brand advocacy and light supervision
and quality-assurance during peak trolley operational hours—not to mention a steady stream of cool, targeted
multimedia activities.
Regular services:
• Bi-weekly(every other week)
o Liaising with community stakeholders &riders—including fielding feedback/concerns
(onboard, around town, and/or online), compiling this feedback, and reporting back to City
weekly(up to 2 hours every other week).
o Working with City on strategy& improvements (up to 2 hours every other week).
• Weekly(Thu—Sun). Real-time promotional work (2.5 hours per week), including:
o Taking/posting pictures on Facebook&2 other social-media channels to convey the
experience in real time(up to 12 posts per week, per channel).
• Monthly. Community&stakeholder outreach, including:
o Brand Ambassador training
o Community&trade-group outreach
Regular deliverables:
• A torrent of witty,engaging social-media posting. O
• Photos—a combination of smartphone& professional.
• Designed collateral such as colorful memes, new route maps, other simple/moderate pieces (up to 3
per month, including updates of existing pieces).
• Reports to City Re: ridership, issues, &feedback(2 per month).
One-time/special deliverables:
• Perk Map. This will be a dynamic Google Map showing the route, participating businesses, and
the perks they offer. This Map will be an ideal way for riders to find nearby perks while on the trolleys.
and it will be updated monthly to reflect the latest perks, as well as route changes.
2.2 eMail Campaign: Creation, Execution, & Management
eMail marketing (eMM) is a potent tool for segmenting audiences and delivering highly-targeted messages
and getting results.
We envision a solution with attractive,eye-catching design. For brand consistency, it will match the look-
and-feel of other BUZZ collateral. From a content standpoint,we'll organize a flexible template that's
consistent month-to-month while also having the flexibility to serve up a wide array of news and messaging.
CONFIDENTIAL INFORMATION filename: PS BUZZ-Ongoing Services-Proposal-v3
®Symblaze,Inc.I Symblaze Pmhe s.r.o. page 218 I I
symbline
We propose 2 eMail Blasts per month:
• At the beginning of the month to announce the month's perks.
• An additional eMail to announce special hours,specials holiday events, &other fun stuff.
eMail blasts will appear correctly on all commonly-used recipient platforms and browsers.
Services
• Integration of ail member data into entail plafform.
• Conceptualization,design,content strategy&HTML production of the eMail template.
• Copywriting&editing for blasts related to:
• Deployment of the eMail blasts.
• Monitoring for issues like heavy bounce rate, unsubscribes, etc.
2.3 The Team
• Josh Morgerman& Michael Horton.
• Additional SMBLZ Promoter—to assist in Thu-Sun activities.
• Designer—to create pieces described above: 2 pieces to support each contest(if included), & up to
3 other pieces per month.
• Professional Photographer—to ride trolley&capture the experience 4 days per month.
CONFIDENTIAL INFORMATION filename: PS BUZZ—Ongoing Services—Proposal—v3
0 Symblaze,Inc./Symblaze Praha s.r.o. page 3/8
ellmblaze
We propose 2 sMail Blasts per month:
• At the beginning of the month to announce the month's perks.
• An additional eMail to announce special hours,specials holiday events, &other fun stuff.
entail blasts will appear correctly on all commonly-used recipient platforms and browsers.
Services
• Integration of all member data into entail platform.
• Conceptualization,design,content strategy& HTML production of the eMail template.
• Copywriting&editing for blasts related to:
• Deployment of the eMail blasts.
• Monitoring for issues like heavy bounce rate, unsubscribes, etc.
2.3 The Team
• Josh Morgerman& Michael Horton.
• Additional SMBLZ Promoter—to assist in Thu-Sun activities.
• Designer—to create pieces described above: 2 pieces to support each contest(if included), &up to
3 other pieces per month.
• Professional Photographer—to ride trolley &capture the experience 4 days per month.
CONFIDENTIAL INFORMATION filename: PS Buzz-ongoing Services-Proposal-v3
®Symblaze,Inc.I Symblaze Praha s r o. page 318
�z
symbla:e
3. Terms of Engagement
3.1 Timeframe
This proposal assumes a 6-month term.
At the beginning of the engagement, we'll create a plan for the entire period, anticipating holidays and other
occasions for amplifying BUZZ exposure.
3.2 Pricing
SMBLZ is pleased to provide competitive pricing for the services described above:
• Social Media&Outreach: $4,760/month
o If the City opts for a 6-month term, the complete price will be discounted 10%for a project
total of$25,704—or$4,284/month.
• eMail Marketing: $1,300/month
o If the City opts for a 6-month term, the complete price will be discounted 10%for a project
total of$7,020—or$1,170/month.
3.3 Payment Terms
Ongoing support would be billed monthly, at the end of each month. Invoices are Net 30.
CONFIDENTIAL INFORMATION filename: PS BUZZ-Ongoing Services-Proposal-v3
0 Symblaze,Inc./Symblaze Praha s.r.c. page 4!B
aymblare
3. Terms of Engagement
3.1 Timeframe
This proposal assumes a 6-month term.
At the beginning of the engagement, we'll create a plan for the entire period, anticipating holidays and other
occasions for amplifying BUZZ exposure.
3.2 Pricing
SMBLZ is pleased to provide competitive pricing for the services described above:
• Social Media&Outreach: $4,760/month
o If the City opts for a 6-month term, the complete price will be discounted 10%for a project
total of$25,704—or$4,284/month.
• entail Marketing: $1,300/month
o If the City opts for a 6-month term, the complete price will be discounted 10%for a project
total of$7,020—or$1,170/month.
3.3 Payment Terms
Ongoing support would be billed monthly, at the end of each month. Invoices are Net 30.
CONFIDENTIAL INFORMATION filename: PS BUZZ-Ongoing Services-Proposal-0
®Symblaze,Inc./Symblaze Praha s.r.o. page 4/8
I-3
symblexe
4. Assumptions
The following assumptions are meant to clarify and quantify the scope of required services as understood at
this time. If any assumption changes or is incorrect, then the timeframe and/or budget described above may
also change. It is assumed that:
• Project scope and requirements do not change significantly from the scope and requirements
described in this proposal.
• SMBLZ has necessary and timely access to necessary City personnel and information.
• SMBLZ receives timely, consolidated creative feedback and sign-off from one City resource at key
project milestones according to a mutually agreed-upon schedule to be set at commencement of
services.
• The City of Palm Springs is responsible for all legal clearances—including trademarking.
• The City of Palm Springs is responsible for production (e.g., print management, installations, etc.)as
well as all media purchases.
• The eMail marketing program will have no more than 5,000 recipients.
• The pricing in this proposal includes agency labor fees only. It does not include:
o Cost of any hardware or software.
o Cost of stock media assets (like stock photography, video or music).
o Printing or print management. (This proposal covers the creation of the print files but not the
actual printing or the management of the printing process. SMBLZ would be pleased to offer
those services for an additional fee.)
o Travel expenses.
o Any other costs other than agency creative, management, &development fees as detailed in
this proposal.
No such additional costs will be incurred without prior written authorization from City, and when
appropriately incurred invoiced on a consolidated monthly basis.
CONFIDENTIAL INFORMATION filename: PS BUZZ-Ongoing Services-Proposal-v3
0 Symblaze,Inc.I Symblaze Praha as o. page 5!8
symblete
4. Assumptions
The following assumptions are meant to clarify and quantify the scope of required services as understood at
this time. If any assumption changes or is incorrect,then the timeframe and/or budget described above may
also change. It is assumed that:
• Project scope and requirements do not change significantly from the scope and requirements
described in this proposal.
• SMBLZ has necessary and timely access to necessary City personnel and information.
• SMBLZ receives timely, consolidated creative feedback and sign-off from one City resource at key
project milestones according to a mutually agreed-upon schedule to be set at commencement of
services.
• The City of Palm Springs is responsible for all legal clearances—including trademarking.
• The City of Palm Springs is responsible for production (e.g., print management, installations, etc.) as
well as all media purchases.
• The eMail marketing program will have no more than 5,000 recipients.
• The pricing in this proposal includes agency labor fees only. It does not include:
o Cost of any hardware or software.
o Cost of stock media assets (like stock photography, video or music).
o Printing or print management. (This proposal covers the creation of the print files but not the
actual printing or the management of the printing process. SMBLZ would be pleased to offer
those services for an additional fee.)
o Travel expenses.
o Any other costs other than agency creative, management, &development fees as detailed in
this proposal.
No such additional costs will be incurred without prior written authorization from City, and when
appropriately incurred invoiced on a consolidated monthly basis.
CONFIDENTIAL INFORMATION filename PS BUZZ—Ongoing Services—proposal—v3
®Symblaze,Inc.1 Symblaze Praha s.r.o. page 518 [�,
symbleze
5. Conclusion
SMBLZ is excited at the opportunity to help sustain the magic of the BUZZ! O
If you have any questions, or would like additional information, please contact:
Josh Morgerman
EVP/ Co-founder
SMBLZ
mob:
USA/+1 310 866 8400
Europe/+420 777 722 448
entail: josh.morgerman@symblaze.com
Thank you for considering us. We look forward to working with you on this!
CONFIDENTIAL INFORMATION filename: PS BUZZ—Ongoing Services—Proposal-0
®Symblaze,Inc./Symblaze Praha s.r.o. page 6 f 8
symbleze
5. Conclusion
SMBLZ is excited at the opportunity to help sustain the magic of the BUZZ! O
If you have any questions, or would like additional information, please contact:
Josh Morgerman
EVP/Co-founder
SMBLZ
mob:
USA/+1 310 866 8400
Europe/+420 777 722 448
entail: josh.morgerman@symblaze.com
Thank you for considering us. We look forward to working with you on this!
CONFIDENTIAL INFORMATION filename: PSBUZZ-Ongoing Services-Pmposal-v3
0 Symblaze.Inc./Symblaze Praha s.co. page 618 h