HomeMy WebLinkAbout5/6/2015 - STAFF REPORTS - 00 m modernism weekov
W
CELEBRATING 10 YEARS
February 12-22, 2015
2015 Event Recap
for the City of Palm Springs
EVENT STATISTICS
• More than 600 timed, ticketed, or free events
• 10th Anniversary Opening Night Party
• 20 Home Tours
• 23 Neighborhood Tours
• 50 Lectures, Panel Discussion and Films
• 10 Author book signings
• 67 Double Decker Bus Tours
• 60 Walking Tours
• 25 Evening Events
• 10 Nights of "Illuminated Modern" (free to the public)
EVENT STATISTICS
Modernism Week was supported by:
• 300+ volunteers
• 20 vendor organizations
• 56 Sponsors and Donors
• City of Palm Springs, Presenting Sponsor
ATTENDANCE
2011 2012 2013 2014
259500 35,400 407000 457500
2015
59,500
30% increase from 2014
ATTENDEES ORIGIN
Coachella Valley 14%
Outside Coachella Valley 87%
California (Outside C.V.) 33%
Remaining states 44%
Outside U.S. 10%
SOURCE:Ticket sales from website
DEMOGRAPHICS
Trending a younger, wealthier and broader US attendance
Age Income Level
14% 25-45 63% $100k+
63% 45-65 17% $75k-$100k
23% 66+ 13% $50k-$75k
5% $25k-$50k
2% Other
DEMOGRAPHICS
Modernists Return
50% Repeat Attendees
93% Would "recommend"
or "enthusiastically recommend"
83% Plan to participate in 2016
s
W CA �.
pop
CAMP: Community And Meeting Place
H
R7 :
y, r
a m
K" W
r
I
Modernism Week S • • by Destination
p
I
FN 1
'F
8
Palm Springs City Manager David Ready with City Council member
Ginny Foat at Modernism Week's opening night party at CAMP.
s �
F - ;
Opening Night
e
L
Volunteers at the Modernism Show & Sale
r
Land Rover Experience at CAMP
x
V �-
Designer Christopher Kennedy
at the Modernism Week
Show House
oo5` zLE`zzs
9 Loz
000`990`LL$ 000`5L8`OL$ 000`88Z`ZL$ 000`L99`L$
t'LOZ £LOZ ZLOZ LLOZ
JLOVCINI DIL1 ONO3a
Illuminated • • - of America
MEDIA COVERAGE
660+ Placements in print,
broadcast and online
89% Increase
2.3 Billion+ Total number of impressions
Articles appearing in publications
with 15-million+ circulation include
The New York Times The Wall Street Journal
Daily Mail (UK) The Los Angeles Times
Forbes.com Houzz.com
Westways Variety.com
The Hollywood Reporter
SOURCE:O'Bayley Communications&Secret Agent PR
4{
Double Decker Architectural Bus Tour
stop at Palm Springs City Hall
i
PAYMENTS TO
LOCAL ORGANIZATIONS
Modernism Week provided more than
$9007000
in ticket proceeds for participating
neighborhoods and organizations
SOURCE: Modernism Week Board of Directors
, R.
LOCAL ORGANIZATIONS
PSAM Architecture + Design Council
Palm Springs Preservation Foundation
Palm Springs Modern Committee
Palm Springs Historical Society
23 neighborhood organizations
Other non-profit organizations including
Mizell Senior Center
Palm Springs Animal Shelter
Local chapter of American Society of Interior Designers
SOURCE: Modernism Week Board of Directors
- s -
a
r
ky