HomeMy WebLinkAboutA6376 - BUXTON - RETAIL RECRUITMENT REFRESH AND TOURISM PROFILE SOLUTION City of Palm Springs
Retail Recruitment Refresh and
Tourism Profile Solution
Prepared by: Lisa Hill
Expiration Date: June 7, 2013
Section 1: Scope of Services
Section 2: Fees, Timing, and Signatures
Appendix A: Additional Recommended Solutions
Bu,%"
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2651 South Polaris Drive
Fort Worth, TX 76137
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Section 1 —Scope of Services
Buxton is pleased to present this proposal to the City of Palm Springs. The purpose of this proposal is to
outline and review how Buxton's solutions will enhance your ability to effectively meet your strategic
development objectives.
City of Palm Springs Primary Objectives
1. Provide Retail Recruitment Site Refresh:The City of Palm Springs wants to understand its retail
economic condition to allow them to recruit new retailers and retain current retailers on one (1)
site to be specified by City of Palm Springs.
2. Understand Potential Visitors to City of Palm Springs:The City of Palm Springs wishes to
identify characteristics of their existing and potential Palm Springs visitors.
3. Determine Media Preferences: City of Palm Springs wishes to utilize the customer profile to
identify the media preferences of potential visitors to City of Palms Springs.
Buxton's Solution
Retail Recruitment Site Refresh
Our Retail Recruitment solution is a total marketing strategy that enables community leaders to
immediately implement a retail development program. It provides the same analytical information
retailers depend on today to make site selection decisions so that you will have a compelling case as to
why the City of Palm Springs can support new store and restaurant locations and expansions. Buxton
will provide a refresh of a site that City of Palm Springs will specify.
Tourism Solution
Buxton will utilize our exclusive relationship with VISA to identify the origin and household-types of
visitors to City of Palms Springs. City of Palms Springs will have a comprehensive view of likely visitors
from households living outside and within the trade area. The deliverables for this solution include an
executive summary and a workbook detailing all statistical data.
This model will act as the engine to answer the following questions that will greatly assist in the
development of the long-term strategic development plan:
• Who Palm Springs' best visitors are
• Where those best visitors live—and the means to reach them
• The goods and services they consume while visiting Palm Springs
Media Preference Analysis
Buxton's Media Preference Analysis will allow City of Palm Springs to understand what motivates their
prospective visitors to come to City of Palm Springs more often by better understanding the influence of
each media type. All too frequently, marketing media is purchased based on the perception of who the
customer is,as opposed to reality. Buxton's Media Preference Analysis, utilized in conjunction with the
insights from City of Palm Springs'Tourism Solution,will ensure City of Palm Springs is making media
purchases based on the reality of who their customer is and the most effective means of reaching them.
This will make media buys and promotional efforts of all types more cost effective.
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Applying this solution to meet your objectives:
1. Provide Retail Recruitment Site Refresh:Buxton will help City of Palm Springs to determine its
retail economic condition,allowing them to recruit new retailers and retain current retailers on
one (1)site to be specified by City of Palm Springs.
2. Understand Potential Visitors to City of Palm Springs:City of Palm Springs will be able to
understand characteristics of their potential visitors.
3. Determine Media Preferences:City of Palm Springs will understand the media preferences of
potential and existing customers for utilization in their marketing efforts.
Next Page: Fees and Timing
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Section 2— Fees, Timing and Signatures
Solution Fee Timeline
Buxton's Solution $68,000 City of Palm Springs will have full access to their
solution by October 11, 2013
The City of Palm Springs will be invoiced as follows: $25,000 Deposit Fee(invoiced upon execution of
this agreement);$43,000 Completion Fee(invoiced upon delivery of solution). All service fees
associated with this agreement are due net ten (10)days from the date of the invoice.
Buxton may include City of Palm Springs on its client list in presentations and public relations efforts.
When doing so, Buxton will not reveal information that is confidential and proprietary to City of Palm
Springs.
Agreed and Accepted:
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Section 2—Fees,Timing and Signatures
Solution r. Fee Iineline
Buxton's Solution $68,000 City of Palm Springs will have full access to their
solution by October 11,2013
The City of Palm Springs will be invoiced as follows:$25,000 Deposit Fee(invoiced upon execution of
this agreement);$43,000 Completion Fee(invoiced upon delivery of solution). All service fees
associated with this agreement are due net ten(10)days from the date of the invoice.
Buxton may include City of Palm Springs on Its client list in presentations and public relations efforts.
When doing so,Buxton will not reveal information that is confidential and proprietary to City of Palm
Springs.
Agreed and Accepted:
Buxton City of Palm Springs
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Appendix A: Additional Recommend Solutions
Direct Mail List Rental
Single-Use Prospect Name and Address $10/mil
(Minimum purchase Of$5,000)
Single-Use Prospect Name and Email $30/mil
(Minimum purchase of$5,000)
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