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CITY COUNCIL STAFF REPORT
DATE: March 1, 2017 NEW BUSINESS
SUBJECT: COUNCIL SUBCOMMITTEE REPORT REGARDING TEMPORARY,
PORTABLE SIGNS ON PUBLIC SIDEWALKS AND THE PUBLIC RIGHT
OF WAY; REQUEST FOR COUNCIL DIRECTION
FROM: David H. Ready, City Manager
BY: Douglas Holland, City Attorney
SUMMARY
The City Council's subcommittee reviewing proposed changes to the City sign
regulations will report to the City Council its progress to date regarding the proposed
sign ordinance and will request Council direction regarding approaches for regulating
temporary or portable signs on public streets and on the public right of way.
RECOMMENDATION:
Receive status report from Council subcommittee regarding status of sign ordinance
revisions and provide direction to the subcommittee regarding temporary, portable signs
on public sidewalks and the public right of way.
STAFF ANALYSIS:
The United States Supreme Court several months ago issued a decision against the
Town of Gilbert, Arizona and its local sign ordinance. In this case, a church
congregation did not have a fixed location; it conducted its Sunday services at different
locations in the community every week. The pastor of this congregation placed
temporary signs directing the congregation and anyone else interested to the site of the
services. The pastor was cited for failing to include the event date on the signs and for
failing to remove the signs within the short period of time allowed for removal of such
signs under the local ordinance. The opinion of the Court, written by Justice Thomas,
struck down the Town's sign ordinance, finding that the Town's regulatory program was
"content based" and as such was subject to "strict scrutiny." (We note all nine justices
concurred with the result; there were three separate concurring opinions.)
A "content based" regulation is one that "applies to particular speech because of the
topic discussed or the idea or message expressed." The restrictions that applied to any
given sign depended solely on the communicative content of the sign. Signs pertaining
to elections were subject to different timing conditions than signs providing directions to
a temporary event. Signs pertaining to other topics or ideas were required to comply
REM NO. 5• C
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C'4<71ro CITY COUNCIL STAFF REPORT
DATE: March 1, 2017 NEW BUSINESS
SUBJECT: COUNCIL SUBCOMMITTEE REPORT REGARDING TEMPORARY,
PORTABLE SIGNS ON PUBLIC SIDEWALKS AND THE PUBLIC RIGHT
OF WAY; REQUEST FOR COUNCIL DIRECTION
FROM: David H. Ready, City Manager
BY: Douglas Holland, City Attorney
SUMMARY
The City Council's subcommittee reviewing proposed changes to the City sign
regulations will report to the City Council its progress to date regarding the proposed
sign ordinance and will request Council direction regarding approaches for regulating
temporary or portable signs on public streets and on the public right of way.
RECOMMENDATION:
Receive status report from Council subcommittee regarding status of sign ordinance
revisions and provide direction to the subcommittee regarding temporary, portable signs
on public sidewalks and the public right of way.
STAFF ANALYSIS:
The United States Supreme Court several months ago issued a decision against the
Town of Gilbert, Arizona and its local sign ordinance. In this case, a church
congregation did not have a fixed location; it conducted its Sunday services at different
locations in the community every week. The pastor of this congregation placed
temporary signs directing the congregation and anyone else interested to the site of the
services. The pastor was cited for failing to include the event date on the signs and for
failing to remove the signs within the short period of time allowed for removal of such
signs under the local ordinance. The opinion of the Court, written by Justice Thomas,
struck down the Town's sign ordinance, finding that the Town's regulatory program was
"content based" and as such was subject to "strict scrutiny." (We note all nine justices
concurred with the result; there were three separate concurring opinions.)
A "content based" regulation is one that "applies to particular speech because of the
topic discussed or the idea or message expressed." The restrictions that applied to any
given sign depended solely on the communicative content of the sign. Signs pertaining
to elections were subject to different timing conditions than signs providing directions to
a temporary event. Signs pertaining to other topics or ideas were required to comply
ITEM NO. 5• Q•
City Council Staff Report
December 2, 2015 -- Page 2
Temporary Signs in Public Rights of Way
with their own unique conditions. In an attempt to illuminate the issue, Justice Thomas
explained:
"If a sign informs its reader of the time and place a book club will discuss John Locke's
Two Treatises of Government, that sign will be treated differently from a sign expressing
the view that one should vote for one of Locke's followers in an upcoming election, and
both signs will be treated differently from a sign expressing an ideological view rooted in
Locke's theory of government. More to the point, the Church's signs inviting people to
attend its worship services are treated differently from signs conveying other types of
ideas."
As mentioned above, 'content based" regulations are subject to "strict scrutiny," a
judicial standard that means a reviewing court can only uphold the regulation if the
government demonstrates that it is the least restrictive means of achieving a compelling
government interest. This is a tough standard. One commentator reviewing the Gilbert
decision described this standard: "Strict scrutiny, like a Civil War wound, is generally
fatal."
The Town offered two governmental interests in support of the various distinctions in its
sign ordinance: preservation of the Town's aesthetic appeal and traffic safety. The Court
summarily dismissed both arguments, holding that even if aesthetics and traffic were
assumed to be compelling government interests, the distinctions established in the
Town's sign ordinance were "hopelessly under inclusive." Temporary directional signs
are "no greater an eyesore" than ideological or political ones, yet the ordinance allowed
for the unlimited proliferation of larger ideological signs while strictly limiting the number,
size, and duration of smaller directional ones. In terms of traffic safety as a
governmental interest, the Town offered "no reason to believe that directional signs
pose a greater threat to safety than do ideological or political signs. If anything, a
sharply worded ideological sign seems more likely to distract a driver than a sign
directing the public to a nearby church meeting.
The Court found the differential treatment among signs to be arbitrary and the Town's
ordinance failed the strict scrutiny analysis. If the Town was truly concerned about
aesthetics and traffic safety, the Court noted there are several ways to regulate signs
that have nothing to do with the sign's message, including regulations regarding size,
materials, lighting, number of signs allowed in a given area, distinctions between signs
on private versus public property, distinctions between fixed message signs and
electronic signs with changing messages, moving parts, and portability.
Despite the bleak picture painted by Justice Thomas in the official opinion of the Court,
Justice Alito, joined by Justices Kennedy and Sotomayer, suggested that cities are not
"powerless to enact reasonable sign regulations" and offered some rules these three
justices opined "would not be content based:"
"1. Rules regulating the size of signs. These rules may distinguish among signs
based on any content-neutral criteria, including any relevant criteria listed below.
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City Council Staff Report
December 2, 2015-- Page 3
Temporary Signs in Public Rights of Way
2. Rules regulating the locations in which signs may be placed. These rules
may distinguish between free-standing signs and those attached to buildings.
3. Rules distinguishing between lighted and unlighted signs.
4. Rules distinguishing between signs with fixed messages and electronic
signs with messages that change.
5. Rules that distinguish between the placement of signs on private and
public property.
6. Rules distinguishing between the placement of signs on commercial and
residential property.
7. Rules distinguishing between on-premises and off-premises signs.
8. Rules restricting the total number of signs allowed per mile of roadway.
9. Rules imposing time restrictions on signs advertising a one-time event.
Rules of this nature do not discriminate based on topic or subject and are akin to
rules restricting the times within which oral speech or music is allowed.["]
10. In addition to regulating signs put up by private actors, government entities
may also erect their own signs consistent with the principles that allow
governmental speech. . . . They may put up all manner of signs to promote
safety, as well as directional signs and signs pointing out historic sites and scenic
spots.
11. [T]oday's decision will not prevent cities from regulating signs in a way that
fully protects public safety and serves legitimate esthetic objectives."
The immediate concern of the subcommittee is the issue regarding A-frame signs the
City Council allowed in the Downtown for the last few years. From an administrative
and enforcement standpoint, the easiest and most defensible position is to simply ban
all privately owned signs from public sidewalks and all public rights of way. Downtown
merchants, however, are concerned that banning such signs will adversely affect their
businesses.
There are alternative approaches the Council may wish to consider:
- Ban all temporary signs and liberalize other signage options; e.g., allow
additional signage on private property including blade signs and/or increased
window signage.
- Allow one temporary sign for each business with street frontage on a public
sidewalk adjacent to the business with each sign placed and maintained on a
specific portion of the sidewalk that will not adversely affect public access or
impair handicap access.
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City Council Staff Report
December 2, 2015 -- Page 4
Temporary Signs in Public Rights of Way
- Consider whether the regulations should be limited to specific areas of the
City (e.g., Downtown, Sunny Dunes) or within specific zone districts (e.g.,
commercial retail).
- Consider potential expansion of the use of sign districts.
The subcommittee will likely have additional ideas and approaches for Council's
consideration; however, the ultimate solution should be structured so that it is consistent
with the recent Supreme Court decision and the general direction outlined by Justice
Alito and su marized above.
Doug s olland David H. Ready, Esq,
City Attorney City Manager
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