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* CgOFORN`P CITY COUNCIL STAFF REPORT
DATE: July 19, 2017 CONSENT AGENDA
SUBJECT: REQUEST BY ON THE MARK FINE FOODS AND PROVISIONS, INC.
FOR A RESOLUTION OF PUBLIC CONVIENENCE OR NECESSITY
(PCN) TO SELL BEER AND WINE (TYPE 20, OFF-PREMISES RETAIL
ALCOHOLIC BEVERAGE CONTROL LICENSE) AT A PROPOSED
SHOP LOCATED AT 777 NORTH PALM CANYON DRIVE (CASE 5.1422
PCN).
FROM: David H. Ready, City Manager
BY: Department of Planning Services
SUMMARY
The City Council will consider a request to adopt a Resolution of Public Convenience or
Necessity (PCN) for the sale of beer and wine for consumption off premises (Alcoholic
Beverage Control Type 20 license) at On the Mark Fine Foods and Provisions shop
located within a Census Tract that is identified by the ABC as an area with over
concentration of liquor licenses.
RECOMMENDATION:
Adopt Resolution No. , "A RESOLUTION OF THE CITY COUNCIL OF THE CITY
OF PALM SPRINGS, CALIFORNIA, DETERMINING THAT PUBLIC CONVENIENCE
WILL BE SERVED BY THE SALE OF BEER AND WINE FOR CONSUMPTION OFF
PREMISES (TYPE 20 STATE ALCOHOLIC BEVERAGE CONTROL LICENSE) AT
THE ON THE MARK FINE FOODS AND PROVISIONS SHOP LOCATED AT 777
NORTH PALM CANYON DRIVE AND WITHIN CENSUS TRACT 446.06."
BACKGROUND:
Related Relevant City Actions by Planning, Fire, Building, etc.
12/31/1979 Building permits were obtained for the construction of the office/
commercial building.
07/06/2009 The building owner obtained a permit for the exterior repaint
ITEM NO. 1
City Council Staff Report
July 19,2017—Page 2
Case No. 5.1422 PCN—On the Mark Gourmet Shop
The applicant, Mark Van Laanen, is proposing to establish and operate a gourmet food
shop at an existing commercial/office building located at 777 North Palm Canyon Drive.
The business will primarily engage in the sales of food and provisions such as gourmet
artisanal cheese, olives, oils, sweets, savories, baked goods and "take away" types of
lunches and prepared dinners. The applicant would also like to sell beer and wine for
off-site consumption. The California Department of Alcoholic Beverage Control (ABC)
requires a Type 20 license for the sale of alcohol in the proposed location. Type 20
licenses are designated as off-premises licenses for the sale of packaged beer and
wine. This type of liquor license does not allow for the sale of open containers of beer
and wine; consumption of purchased beer and wine from the proposed store will be off-
site.
ANALYSIS:
The applicant is in the process of obtaining a "Type 20" liquor license through the State
of California Department of Alcoholic Beverage Control (ABC) for the proposed beer
and wine sales. The ABC summarizes the 'Type 20" license as follows:
OFF SALE BEER & WINE - Authorizes the sale of beer and wine for
consumption off the premises where sold. No distilled spirits may be on
the premises. Minors are allowed on the premises.
Per Section 23958 of the State of California Business and Professions Code, the
California Department of Alcoholic Beverage Control (ABC) is required to "...deny an
application for a license if issuance of that license would tend to create a law
enforcement problem, or if issuance would result in or add to an undue concentration of
licenses, except as provided in Section 23958.4." Section 23958.4(a) of the Code
defines undue concentration as follows:
As to off-sale retail license applications, the ratio of off-sale retail licenses
to population in the census tract or census division in which the applicant
premises are located exceeds the ratio of off-sale retail licenses to
population in the county in which the applicant premises are located.
The Section further states that a license may be issued when ",..the local governing
body of the area in which the applicant premises are located, or its designated
subordinate officer or body, determines within 90 days of notification of a completed
application that public convenience or necessity would be served by the issuance..."
(State of California Business and Professions Code, Section 23958.4(b)(2)).
The subject property is located within Census Tract No. 446.06, which covers the west
side of the north portion of Palm Canyon Drive that includes parts of Uptown and
Downtown neighborhoods. According to information obtained from the ABC, this tract
currently has eleven (11) active off-sale beer and wine licenses (see attached list). One
Type 20 license is authorized for the tract based on its population. The ABC can only
02
City Council Staff Report
July 19,2017—Page 3
Case No.5,1422 PCN—On the Mark Gourmet Shop
issue the proposed beer and wine license if the Council determines that the public
convenience or necessity would be served.
The subject property is a commercial/office use and is located along Palm Canyon Drive
which is a major commercial corridor. Furthermore, the location is within walking
distance from the downtown area; the site is adequate in size and will be suitable for the
proposed use. According to the applicant, the gourmet shop will not only cater to the
needs of local permanent residents but also to the visitors to the City. In reviewing the
location of the other existing licensees, the subject property is located more than two
blocks from the closest licensees (342 N. Palm Canyon to the south and 1200 N. Palm
Canyon to the north). Based on the dispersed pattern of the 11 licensees within the
census tract, the request by the applicant will not create a saturation of off-sale licenses.
Staff believes that the additional liquor license will not be inconsistent with the desired
mix of commercial uses in the tract and will serve the public convenience; a draft
resolution for Council consideration has been prepared.
FI n Fagg, AICP N
Marcus Fuller, P.E., M.P.A., P.L.S.
Director of Planning Services Assistant City Manager/City Engineer
David H. Ready, Esq
City Manager
Attachments:
1. Vicinity Map
2. Draft Resolution
3. Letter of Request from the applicant
4. List of Authorized License Types in the Subject Census Tract
5. Census Tract Map
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CITY OF PALM SPRINGS
5.1422 PCN
777 North Palm Canyon Drive(APN#: 505-283-008)
On the Mark Fine Foods and Provisions, Inc
July 10, 2017
04
RESOLUTION NO.
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
PALM SPRINGS, CALIFORNIA, DETERMINING THAT
PUBLIC CONVENIENCE WOULD BE SERVED BY THE
ISSUANCE OF ALCOHOLIC BEVERAGE CONTROL
LICENSE TYPE 20 (OFF SALE BEER AND WINE) FOR ON
THE MARK FINE FOODS AND PROVISIONS INC. STORE
LOCATED AT 777 NORTH PALM CANYON DRIVE WITHIN
CENSUS TRACT NO. 446.06.
THE CITY COUNCIL FINDS AND DETERMINES AS FOLLOWS:
A. Mark Van Laanen owner of On the Mark Fine Foods and Provisions, Inc., has
applied for a California Department of Alcoholic Beverage Control (ABC) Type 20 (Off
Sale Beer and Wine) license to sell beer and wine at 777 North Palm Canyon Drive,
Census Tract No. 446.06, Zone C-1.
B. The California Department of Alcoholic Beverages and Control (ABC) has
determined that there are eleven (11) existing Type 20 alcohol licenses within Census
Tract No. 446.06, while one (1) alcohol license would be allowed based on off-sale retail
licenses to population in the County in which the applicant's premise is located.
C. The California Department of Alcoholic Beverages and Control (ABC) has
determined that there is an "undue concentration" of alcohol-related licenses in the
Census Tract No. 446.06.
D. Pursuant to Section 23958.4(b)(2) of the State of California Business and
Professions Code, the City Council may determine the public convenience or necessity
would be served by the issuance of the requested license.
E. On the Mark Fine Foods and Provisions Inc., will be located in Census Tract No.
446.06 within a C-1 (Retail Business) Zone. The commercial use will be consistent with
the intent of the Palm Springs 2007 General Plan Land Use Element and the Palm
Springs Zoning Code, which encourage service-oriented land uses.
THE CITY COUNCIL OF THE CITY OF PALM SPRINGS RESOLVES:
That the public convenience would be served by the issuance of Type 20 (Off-Sale Beer
and Wine) alcoholic beverage license for the sale of beer and wine at On the Mark Fine
Foods and Provisions, Inc. located at 777 North Palm Canyon Drive, Census Tract No.
446.06, Section 10/T4/R4.
ADOPTED THIS 19th DAY OF July, 2017.
05
Resolution No.
Page 2
David H. Ready, City Manager
ATTEST:
Kathleen Hart, Interim City Clerk
CERTIFICATION
STATE OF CALIFORNIA )
COUNTY OF RIVERSIDE ) ss.
CITY OF PALM SPRINGS )
I, Kathleen Hart, Interim City Clerk of the City of Palm Springs, hereby certify that
Resolution No. is a full, true and correct copy, and was duly adopted at a regular
meeting of the City Council of the City of Palm Springs on
by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
Kathleen Hart, Interim City Clerk
City of Palm Springs, California
06
May 10, 2017
Dear City councilmen, my name is Mark Van Laanen . the reason for this
letter is to ask you for approval on obtaining a class 20 retail wine and
beer license for my new shop.
The business location is 777 N. Palm Canyon Av suite 101. It is a
commercial building and in the proper zone.
My business is going to be a gourmet artisanal cheese, charcuterie,
olives, oils, sweets , savories, baked goods, grab and go foods. Having
lunches, picnics, tray platters, prepared dinner with sides to choose
from.
With that I would need wine and beer to accompany my product. A one
stop for a complete meal. It would greatly give the reason to and shop
without having to make multiple stop for what they need.
It's not everything, Just everything you want!
It's a great location and will do nothing but enhance the neighborhood.
There is parking for 40 cars which is a bonus.
All of my products are going to be clean and green, from the ground up.
I will only be selling 100% organic wine and small batch micro beers
from the west coast helping to support other small businesses.
Please if you have any questions I am available.
Thanking you in advance
Sincerely
Mark Van Laanen RECEIVED
901 N. Palm Canyon Av. Palm Springs Ca. 92262 ,Y i 0 2017
PLANNINGSERVICES
760 218 4435 DEPARTMFP
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1 ,
ep�ent of A oaholic Beverage Control State of California
INFORMATION AND INSTRUCTIONS -
Edmund G.Brown Jr.,Governor
SECTION 23958.4 B&P
Instructions This form is to be used for all applications for original issuance or premises to premises transfer of licenses.
Part 1 is to be completed by an ABC employee, given to applicant with pre-application package,with copy retained in
holding file or applicant's district file.
Part 2 is to be completed by the applicant,and returned to ABC.
Part 3 is to be completed by the local governing body or its designated subordinate officer or body, and returned to ABC.
PART 1 -TO BE COMPLETED BY ABC
i. APPLICANTS NAME
ON THE MARK FINE FOODS AND PROVISIONS INC
2. PREMISES ADDRESS(Street number and name,city,gip code) 3. LICENSE TYPE
777 N PALM CANYON DR STE 101 PALM SPRINGS, CA 92262 20
4. TYPE OF BUSINESS
Full Service Restaurant Hofbrau/Cafeteria Cocktail Lounge Private Club
Deli or Specialty Restaurant Comedy Club Night Club Veterans Club
Cafe/Coffee Shop Brew Pub Tavern: Beer Fraternal Club
Bed&Breakfast Theater Tavern. Beer&Wine Wine Tasting Room
Wineonly All
Supermarket Membership Store Service Station Swap MeeUFlea Market
Liquor Store Department Store Convenience Market Drive-in Dairy
DrugiVariety Store Florist/Gift Shop Convenience Market w/Gasoline
X Other-describe: SPECIALTY FOOD STORE
_ —
5. COUNTY POPULATION 6. TOTAL NUMBER OF LICENSES IN COUNTY T. RATIO OF LICENSES TO POPULATION IN COUNTY
On-Sale Off-Sale On-Sale Off-Sale
8. CENSUS TRACT NUMBER 9. N0.OF LICENSES ALLOWED IN CENSUS TRACT 10. NO.OF LICENSES EXISTING IN CENSUS TRACT
446.06 1 On-Sale X Off-Sale 11 On-Sale X Off-Sale
11, IS THE ABOVE CENSUS TRACT OVERCONCENTRATED WITH LICENSES?(i e.,does the ratio of licenses to population In the census tract exceed the raco of licenses to population For the entire county?)
X Yes,the number of existing licenses exceeds the number allowed
No,the number of existing licenses is lower than the number allowed �4j
12 DOES LAW ENFORCEMENT AGENCY MAINTAIN CRIME STATISTICS?
Yes(Go to Item#13) No(Go to Item#20)
13, CRIME REPORTING DISTRICT NUMBER 14 TOTAL NUMBER OF REPORTING DISTRICTS 15, TOTAL NUMBEROF�f�E N WALL�2Ep(�{yTING�DIS��TS
16. AVERAGE NO.OF OFFENSES PER DISTRICT it 120°6 OF AVERAGE NUMBER OF OFFENSES 18. TOTAL NUMBER OFtOPFEEf IB11 PA5bG(VW�[R]U0l -
19. IS THE PREMISES LOCATED IN A HIGH CRIME REPORTING DISTRI=tie-has a 20%greater number of reported oF,mes than the average number of report all crime
reporting districts within the juristli Uion of me local law enforcement agenq) 1
Yes,the total number of offenses in the reporting district equals or exceeds the total number in item#17
No,the total number of offenses in the reporting district is lower than the total number in item#17
20. CHECK THE BOX THAT APPLIES(check only one box) -----.. t�_''''ll��''((��ro '[p]��-��p((����;;
a. If"No"is checked in both item#11 and item#19, Section 23958.4 B&P does not apply to this application,and no-a 'e4 MfO15h�ir9lNll'6241LAded
on this issue. Advise the applicant to bring this completed form to ABC when filing the application. DFP4P'rfiAC:P%7
b. If"Yes'is checked in either item#11 or item#19,and the applicant is applying for a non-retail license,a retail bona fide public eating place license,a
retail license issued for a hotel,motel or other lodging establishment as defined in Section 25503.16(b)B&P,or a retail license issued in conjuction with a
beer manufacturers license,or winegrower's license,advise the applicant to complete Section 2 and bring the completed form to ABC when filing the
application or as soon as possible thereafter.
X c. If"Yes"is checked in either item#11 or item#19,and the applicant is applying for an off-sale beer and wine license,an off-sale general license,an on-
sale beer license,an on-sale beer and wine(public premises)license,or an on-sale general(public premises)license,advise the applicant to take this form
to the local governing body,or its designated subordinate officer or body to have them complete Section 3. The completed forth will need to be provided to
ABC in order to process the application.
Governing Body/Designated Subordinate Name:
FOR DEPARTMENT USE ONLY
PREPARED BY(Name of Department Employee)
NOELIA GONZALEZ
ABC-245(rev.01-11) ^ n
626'2017 California ABC-License Query System -Data Portal
California Department of Alcoholic Beverage
Control
` For the County of RIVERSIDE - (Off-Sale Licensed
and Census Tract = 446.06
Report as of 6/25/2017
License Status License Ong.Iss. Expir Primary Owner and Business Name Mailing Goo
Number Type Data Date Premises Addr. Address Code
1) 282471 ACTIVE 20 4/13/1993 6/3012017 7 ELEVEN INC 7 ELEVEN 2171 17666 PO BOX 219088,ATE 7 ELEVEN 3310
2493 N PALM CANYON DR LICENSING
PALM SPRINGS,CA DALLAS,TX 75221 9088
92262
Census Tract:0446.06
381844 ACTIVE 21 2/20/2002 1131/2018 KIM, MELISSA PALM SPRINGS LIQUOR 3310
KYOUNGEUN
1200 N PALM CANYON DR
PALM SPRINGS, CA
92262
Census Tract:0446.06
j 390499 ACTIVE 21 9/1612002 8/31/2017 KASIRA, MAJED LAS PALMAS LIQUOR 3310
1595 N PALM CANYON DR
PALM SPRINGS, CA
92262
Census Tract:0446.06
442775 SUREND 20 12/1/2006 1113012017SHRIJI ENTERPRISES INC FAME TOBACCONIST 3310
155 S PALM CANYON DR,
STE A3
PALM SPRINGS,CA
92262-8305
Census Tract:0446.06
5) 486444 ACTIVE 20 4/2112010 3131/2018 GARRIC CELLARS INC GARRIC CELLARS 18N269 NORTHWIND LN 3310
418 W CHINO CANYON RD WEST DUNDEE,IL 60118
PALM SPRINGS,CA
92262-2906
Census Tract:0446.06
511943 ACTIVE 21 10/24/2011 9/30/2017 ELKHALIL, MOUSTAPHA CORK N BOTTLE 3310
2:02:18 PM MAHMOUD
342 N PALM CANYON DR
PALM SPRINGS,CA
922625642
Census Tract:0446.06
517745 ACTIVE 21 8/29/2012 2:59:466/30/2017 7 ELEVEN INC 7 ELEVEN STORE 2112- PO BOX 219088,ATT.7 ELEVEN 3310
PM 160 W VISTA CHINO 34637 LICENSING
PALM SPRINGS,CA DALLAS,TX 752219088
922623205
Census Tract:0446.06
542728 ACTIVE 20 6/11/2014 4:06:32 5131/2017 KURDMISTO, KELLY WINDY COVE MART 3300
PM KRISTINE
60490 OVERTURE DR
PALM SPRINGS, CA
92262.1087
Census Tract:0446.06
j 552201 ACTIVE 21 4/14/2015 8:38:20313112018 SALAMEH,LANA SALHAB LARRYS LIQUOR& 31353 FAJA CABALLERO 3310
AM 2781 N PALM CANYON DR GOURMET DELI CATHEDRAL CITY,CA 92234
PALM SPRINGS,CA
92262.1861
Census Tract:0446.06
10)56731 ACTIVE 21 1/1/1994 6/30/2017 THRIFTY PAYLESS INC RITE AID STORE 5683 2600 CAPITOL AVE,STE 300 3310
366-68 S PALM CANYON SACRAMENTO,CA 958165930
DR
PALM SPRINGS,CA
92262
Census Tract: 0446.06
11)567955 ACTIVE 21 10/13/2016 9/3012017 BEVERAGES&MORE INC BEVMOI 1401 WILLOW PASS RD,STE 9003310
4:35:18 PM 333 S PALM CANYON DR, CONCORD,CA 94520-7968
STE 4
PALM SPRINGS,CA
92262-7301 09
Census Tract:0446.06
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• Project Site Location
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