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HomeMy WebLinkAbout3/7/2018 - STAFF REPORTS - 5.A. i0�P A`M sA4 iy c u n a 04010 • �f 9 Cg41F0 %9' CITY COUNCIL STAFF REPORT DATE: March 7, 2018 NEW BUSINESS SUBJECT: MATTHEW SIGNS INC, PROPOSING AN AMENDMENT TO AN EXISTING SIGN PROGRAM FOR INCREASED HEIGHT FOR MAIN SIGNS FOR SUB-MAJOR TENANTS AT THE SPRINGS SHOPPING CENTER, LOCATED AT 5200 EAST RAMON ROAD, ZONE M-1-P, CASE SP17-010 AMND AND CASE 5.0984, PD 291-A. FROM: David H. Ready, City Manager BY: Department of Planning Services SUMMARY: The applicant is requesting an amendment to the sign program that regulates signage within this shopping center that would increase the allowable height for main wall signs for sub-major tenants from 4 feet to 7'-4". The specific sub-major tenant for whom the larger sign is sought is Burlington, which is located in Buildings "K" and "L" along the east side of the shopping center. ISSUES: • The requested sign would be larger than any other sign type allowed in this sign program. RECOMMENDATION: 1. Adopt Resolution # "A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM SPRINGS, CALIFORNIA, DENYING AN AMENDMENT TO AN EXISTING SIGN PROGRAM SEEKING APPROVAL FOR WALL SIGNS THAT EXCEED THE MAXIMUM HEIGHT FOR WALL SIGNS FOR THE SPRINGS SHOPPING CENTER LOCATED AT 5200 EAST RAMON ROAD (CASE SP17- 010/5.0984, PD 291-A), and direct the applicant to revise and resubmit an alternative amendment; or 2. As an alternative, support the recommendation of the Architectural Advisory Committee (AAC), and adopt Resolution # , "A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM SPRINGS, CALIFORNIA, APPROVING AN AMENDMENT TO AN EXISTING SIGN PROGRAM TO ALLOW GREATER HEIGHT FOR WALL SIGNS FOR MAJOR AND SUB-MAJOR TENANTS AT ITEM NO.A_ City Council Staff Report March 7, 2018-- Page 2 Case SP17-010 The Springs shopping center sign program amendment THE SPRINGS SHOPPING CENTER LOCATED AT 5200 EAST RAMON ROAD (CASE SP17-010 / 5.0984, PD 291-A, ZONE M-1-P.) BACKGROUND INFORMATION: The Springs shopping center is comprised of approximately 393,000 square feet of commercial development on 36 acres located at the northeast corner of Gene Autry Trail and East Ramon Road, both major thoroughfares on the City's General Plan Circulation Map. The center is anchored by a Home Depot store. Surroundi Existing Land Use Per Existing General Existing Zoning ng Chapter 92 Plan Designation Designation Property Subject Regional Commercial Regional PropertyShopping Center Commercial PD 291-A, M-1-P Single Family Low Density North Residential Residential R-1 (Cathedral City) Cathedral City) South Regional Commercial Regional M-1 Shopping Center Commercial Commercial / General Planned Community East Residential Commercial Commercial (Cathedral (Cathedral City) City West Palm Springs Airport Industrial Airport Field Check (12/9/17) 1 Site inspection by case planner. On November 11, 2007, a sign district encompassing the parcels that comprise The Springs shopping center was established by the City Council as an amendment to the PDD approval for development of that shopping center pursuant to Zoning Code Section 93.20.05 (C,8). Concurrent with the establishment of the sign district, a sign program (Case SP-07-083) was approved setting forth the regulatory standards for all signage within the district. Several amendments have been approved as outlined in the following table. Related Relevant City Actions by Planning, Fire, Building,etc... Nov 11, 2007 City Council established The Springs shopping center sign district as part of an amendment to Case 5.0984 PDD 291-A; a planned development district for development of The Springs shopping center. Concurrent with the establishment of the district, the City Council approved sign program SP 07-083 that set forth regulatory guidelines for all signa a within the district. 02 City Council Staff Report March 7, 2018 -- Page 3 Case SP17-010 The Springs shopping center sign program amendment July 22, 2009 City Council approved amendments to the sign program — Case SP 09-003 AMND, adding a preview menu board for a fast food restaurant (Jack-in-the-box), a monument sign for a banking institution (Wells Fargo), and allowing multiple colors for the tenant panels on the monument signs, and certain temporary signage for a major tenant in Building "B" (Bed, Bath & Beyond). Related Relevant City Actions by Planning, Fire, Building, etc... Nov 16, 2011 City Council approved amendments to the sign program — Case SP 11-005 AMND, for specific signs for a major tenant (Ross) in building „B„ July 9, 2014 Planning Commission approved an amendment to the sign program to add an additional monument sign by Building "G" (Case SP 07- 083 AMND. Sep 1, 2016 Staff approved a sub-major tenant sign permit for Burlington in Buildin s "K" & "L" Case SI 16-067 . Oct 12, 2016 Staff approved Burlington temporary signs Case S116-083 Feb. 5, 2018 1 The AAC recommended approval of the 7'-4" high sign as proposed. The sign program established a hierarchy of wall signs to be mounted on the front wall of each tenant space based on the size and location of each tenant space. It also included several monument signs which are located along the two major thoroughfares that the center fronts and secondary signs where buildings have multiple frontages on parking lots and roads. There was no way-finding signage or directional signage within the parking lot included in the original sign program'. Visibility across the expansive parking lot of even the larger tenant wall signs is limited, making it difficult for shoppers to find their desired retail destination once in the parking lot. Furthermore, retailers like Burlington that do not have direct frontage on Ramon Road, Gene Autry Trail or on the principal drive aisles in the parking lot are even more difficult to spot and once seen, often the vehicular route through the parking lot to the store is not easy to discern. Other than the main signs on the front and back of their tenant space, Burlington has a sign plate on two of the five monument signs; one facing Gene Autry and one facing Ramon Road. BELOW PHOTO SHOWS HOW LANDSCAPING HAS OBSCURED VISIBILITY OF SIGNAGE AND BUILDINGS The sign ordinance does not require way-finding signage within a multi-tenant commercial center. 03 City Council Staff Report March 7, 2018-- Page 4 Case SP17-010 The Springs shopping center sign program amendment These monument signs provide some degree of "visual presence" for the stores within the center, however traffic signs, street light poles, and landscaping obscure all of them to a certain degree. Also, at less than 23 square feet per name plate, the ability of a motorist to fully recognize the rather "busy" visual content of the monument signs while negotiating heavy traffic and speeds of 45 to 50 miles per hour is at best — limited. There are no monument signs along San Luis Rey drive on the east side of the shopping center. The shopping center has four primary vehicular entrances off the public streets as shown on the aerial photo below: two from Gene Autry Trail and two from Ramon Road. Two other vehicular entries take access off San Luis Rey Drive on the east, but these are not easily found if one is not familiar with the center. Once in the shopping center parking lot, there are two primary east-west drive aisles and two north-south drive aisles. AERIAL VIEW OF THE SPRINGS SHOPPING CENTER. ARROWS DENOTE VEHICULAR ENTRIES, STARS DENOTE MONUMENT SIGNS. BURLINGTON IS LOCATED AT THE LOWER RIGHT IN BLDG K&L BURLINGTON HAS PLACARDS ON THE MIDDLE MONUMENT SIGN ALONG RAMON ROAD AND THE SOUTHERNMOST MONUMENT SIGN ALONG GENE AUTRY TRAIL. Qa - , 19 . .*it P.> a x,'^•s4 � � a f Jr u 04 City Council Staff Report March 7, 2018 -- Page 5 Case SP17-010 The Springs shopping center sign program amendment Basic Parameters of the Existing Sign Program. Main wall signs for each tenant are based on 1.5 square foot of sign area per lineal foot of tenant frontage, with maximum height limited to six (6) feet for the anchor tenant, four (4) feet for major tenants and sub-major tenants, and three (3) feet for in-line tenants and "pad" tenants. Burlington's current main sign (facing the parking lot) was approved at the maximum allowable height of four feet and their secondary elevation sign (facing San Luis Rey Street) was also inadvertently approved at a height of four feet (although maximum height for secondary elevation signs is limited to three feet). BURLINGTON'S EXISTING MAIN WALL SIGN ON THE WEST ELEVATION OF BLDGS K&L; BURLINGTON'S SECOND SIGN ON THE EAST FACADE OF BLDGS. K& L(FACING SAN LUIS REY DRIVE) . s a The applicant is seeking an increase in height of main wall signs for sub-major tenants from 4 feet to seven feet, four inches (7'-4") which is significantly larger than all other sign types in this center. 05 City Council Staff Report March 7, 2018 -- Page 6 Case SP17-010 The Springs shopping center sign program amendment 33'• 10" _ ! a g : j o u i lx� LADIES • MENS a KIDS • BABYgton,!1;n , HOME • GDATSm I I I I 20' -5 1/2 ANALYSIS: The table below outlines the allowable signs for each tenant type at The Springs. The applicant is proposing a seven foot-four inch high main sign for a sub-major tenant2 which does not conform to the sign program which limits main signs for major and sub- major tenants to four (4) feet as highlighted in the table below. Tenant Type Anchor Major Tenant Sub-major In-line PROPOSED Tenant Tenant Tenant SUB-MAJOR 1 Sign Type MAJOR TENANT Primary 1 wall sign 1 wall sign 1 wall sign 1 wall sign 1 wall sign at Elevation— permitted: permitted: permitted: permitted: 1.5sf of sign Main Sign 1.5 sf of sign 1.5 sf of sign area 1.5sf of sign 1.5sf of sign area per If of area per If of per If of tenant area per If of area per If of tenant frontage tenant frontage; tenant frontage; tenant NTE 74' in frontage, NTE NTE 75% of NTE 75% of frontage, height. 440sf length of tenant length of tenant NTE 3ft in (DOES NOT space &4ft in space &4 ft in height; CONFORM) height. height Primary Max 3, each Max 2; each NTE Not permitted Not Not permitted. Elevation — NTE 2ft in 2ft in height and permitted. Secondary height &50sf 50sf in area wall sign in area 2 Burlington is occupying two tenant suites, thus by tenant area, they would be defined as a major tenant, however sign heights for both major and sub-major tenants are the same at four(4)feet maximum. 06 City Council Staff Report March 7, 2018-- Page 7 Case SP17-010 The Springs shopping center sign program amendment Tenant Type Anchor Major Tenant Sub-major In-line PROPOSED Tenant Tenant Tenant SUB-MAJOR/ Sign Type MAJOR TENANT Secondary 1sf sign area Not Permitted 1 wall sign 1.5 sf of sign 1 wall sign elevation- per If of front permitted: 1.5sf area per If of permitted: 1.5sf wall sign of tenant of sign area per tenant of sign area per space, NTE If of tenant frontage If of tenant 200 sf in area frontage allowed on frontage &4 ft in height. NTE 75% of each NTE 75% of No secondary length of tenant elevation length of tenant signs on space, & 3 ft in facing a space, & 3 It in secondary height street or height elevations. parking lot. NTE 1 sign per elevation &2ft in height. As noted in the background discussion above, the overall size of the shopping center, and the lack of way-finding directional signage makes it difficult to find stores within the center. Increasingly large wall signs on the buildings will not likely resolve the challenges of providing good visibility for tenants not fronting a perimeter major thoroughfare or a major drive aisle within the shopping center parking lot, since they will still be obscured by the code-required shade trees in the center's parking lot. Zoning Code Section 93.20.08 (Special Provisions), section "E" provides regulations for large scale commercial centers such as The Springs. Signs in commercial centers between 15 acres and 75 acres in area may have signage up to 12 feet in height, however the approved sign program did not seek signage that large. Letter height for sub-tenant signage could be increased from 4 feet to 7'-4" as requested by the applicant and still conform to the sign ordinance, however trees in the parking lot - that are required by code to provide shade -- will still obscure many of the wall signs, including Burlington's. Larger signs do not solve the current way-finding problem once motorists enter the shopping center and results in a disproportionately large sign relative to other signs in this shopping center. Thus, in analyzing the site, it would seem there is both a visibility issue and a way-finding issue to resolve. One possible solution would be the establishment of free-standing way-finding and directional signage strategically located within the shopping center parking lot at a height below the canopy of the trees that solves both the visibility and the way-finding problem. 07 City Council Staff Report March 7, 2018-- Page 8 Case SP17-010 The Springs shopping center sign program amendment Free-standing way-finding / directional signage can be conventional non-illuminated systems, or can integrate corporate logos and fonts. Many shopping centers have integrated digital illuminated technology in way-finding and directional signage that allows for easier change-out of individual tenant signs and can accommodate greater flexibility as the number of tenants and message content changes. Directional / way-finding signs in strategic locations in the parking lot in lieu of larger wall signs, one or more such signs at key intersections of the center's main drive aisles may be more effective than increasingly larger main wall signs. AAC Recommendation. At the AAC meeting the applicant asserted that the stylized "B" in the Burlington sign is in the form of a heart, and functions somewhat like a logo and thus argued that the letters, not the stylized "B," be evaluated for height conformity. However, the City's sign ordinance clearly defines sign area as "the entire area within any type of perimeter or border which entirely encloses the outer limits of any writing, representation, emblem, figure or character." As such the stylized "B" must be included in the height analysis of the proposed sign. The AAC recommended approval of the sign amendment by a vote of 7 to 0, stating that the proposed larger sign appeared to be "better proportioned" to the area of the wall on which it is proposed. In addition, they found that the majority of the letters in the Burlington name were only 35" high, and therefore only some of the letters exceeded the maximum letter height. Based on these factors, the AAC was of the opinion that the proposed amendment was generally consistent with the size of signage permitted elsewhere within the shopping center. It should be noted that the AAC did not specifically address the issue that the proposed 7'-4" letter height would be larger than any other signage permitted in the shopping center. CONCLUSION: The proposed T-4" main wall sign for sub major and/or major tenants (specifically Burlington) exceeds the maximum allowable sign height for all signs in this shopping center, and is inconsistent with the other signs are allowed under the current sign program. Possible alternative solutions may be: 1. Approve the proposed amendment but limit it only to the major/sub-major tenants in Buildings X" and 'U'. 2. Revising the landscape around the monument signs for improved visibility of the lowermost panel. 3. Amend the sign program to include way-finding/directional signage in the parking lot in lieu of larger main signs. 08 City Council Staff Report March 7, 2018-- Page 9 Case SP17-010 The Springs shopping center sign program amendment inn Fagg, AICP Marcus L. Fuller, MPA, P.E., P.L.S. Director of Planning Services Assistant City Manager/City Engineer David H. Ready, Esq., Ph.D. City Manager Attachments: 1. Vicinity Map 2. Draft Resolutions 3. Meeting excerpt of Architectural Advisory Committee meeting of February 5, 2018. 4. Application materials. 5. Ownership Information. 09 N {Of t PLM so4'i Department of Planning Services w Vicinity Map q�IFORN s t1. M 1 P F_... _..._, t t t � i14 MISSION DR r _ F J A LU _ F z J � M1P Z x a— co U2 RAMON RD o 7 z Legend I M1 M1 a M1 ®Site a ai z 50V Ste Radius z w Zoning 93f- W SKY POINT DR — Parcels z Mt - - M1 M7 Pd City Boundary w CITY OF PALM SPRINGS 5200 E RAMON ROAD 10 RESOLUTION NO. A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM SPRINGS, CALIFORNIA, DENYING AN AMENDMENT TO AN EXISTING SIGN PROGRAM SEEKING APPROVAL FOR WALL SIGNS THAT EXCEED THE MAXIMUM HEIGHT FOR WALL SIGNS FOR THE SPRINGS SHOPPING CENTER LOCATED AT 5200 EAST RAMON ROAD (CASE SP17-010 / 5.0984, PD 291-A, ZONE M-1-P.) THE CITY COUNCIL FINDS AND DETERMINES AS FOLLOWS: A. On November 11, 2007, the City Council approved a sign program for The Springs shopping center (Case SP 07-083) as an amendment to Case 5.0984 PDD 291-A; a planned development district for development of the subject 36-acre commercial shopping center. B. Pursuant to Sign Program SP 07-083, the maximum allowable height for main signs for major and sub-major tenants at The Springs shopping center is four (4) feet. C. On September 1, 2016, staff approved a permit for a main sign for Burlington Coat Factory located in Buildings "K" and "L", at the maximum allowable height of four (4) feet facing the parking lot (west) and a secondary sign at four (4) feet facing San Luis Rey Drive (east). D. On September 12, 2017, Matthew Signs, Inc., on behalf of the tenant Burlington Coat Factory Inc., (the applicant) submitted an application pursuant to Zoning Code Section 93.20.08 requesting approval to amend the sign program for The Springs shopping center. E. The applicant requested deviations from the approved sign program seeking a height of 7'-4" for the main wall sign for major 1 sub-major tenants, specifically Burlington Coat Factory, located in Buildings "K" and "L" of the shopping center. F. Staff evaluated the proposed amendment noting that the maximum height for any signs in this shopping center is six (6) feet. Staff noted that in addition to the two wall signs on their tenant space, Burlington has signage on two of the five monument signs at the perimeter of the shopping center. Upon inspection at the site, it was found that shrubs and groundcovers around the monument signs partially obscure the lower name placards on these monument signs. Staff observed that the shopping center has no way-finding or directional signage within the parking lot. The vastness of the parking lot and code-required landscaping makes visibility of many of the wall signs and finding one's way through the parking lot to a particular store is difficult. G. On February 5, 2018, the Architectural Advisory Committee reviewed the proposed sign program amendment and voted unanimously to recommend approval by the City 11 City Council Resolution No. March 7, 2018 Case SP 17-010 AMND Amendment to an existing sign program Page 2 of 3 Council. H. The proposed project is considered a "project" pursuant to the terms of the California Environmental Quality Act ("CEQA"), and has been determined to be Categorically Exempt as a Class 11 exemption (Accessory Structures) pursuant to Section 15311(a) of the CEQA Guidelines. I. On March 7, 2018, at a public meeting noticed in accordance with applicable law, the City Council carefully reviewed and considered all of the evidence presented in connection with the project, including, but not limited to, the staff report, and all written and oral testimony presented. THE CITY COUNCIL RESOLVES: Section 1: That the findings and determinations reflected above are true and correct, and are incorporated by this reference herein as the cause and foundation for the action taken by and through this Resolution. Section 2: The proposed 7'-4" main wall sign for major and sub-major tenants (specifically Burlington) exceeds the maximum allowable sign height for all signs in this shopping center. Section 3: Relocation of shrubs and groundcovers away from the monument signs would improve visibility of these signs. Amending the sign program to include way-finding / directional signage in the parking lot in lieu of larger main wall signs would be a more successful means of improving visibility for this tenant and in improving the effectiveness of the sign program while deviating as little as possible from the basic parameters of the sign program and the sign ordinance in general. Based upon the foregoing, the City Council hereby denies Case SP17-010, an amendment to a previously approved sign program for The Springs shopping center seeking 7'-4" main signs for major and sub-major tenants and directs the applicant to revise and resubmit an alternative amendment incorporating way-finding and directional signage within the shopping center parking lot as a means of achieving better tenant visibility and effective way-finding with the least departure from the standards of the sign ordinance and the established sign program. ADOPTED this 7th day of March, 2018. David H. Ready, Esq., Ph.D. City Manager 12 City Council Resolution No. March 7, 2018 Case SP 17-010 AMND Amendment to an existing sign program Page 3 of 3 ATTEST: Anthony J. Mejia, MMC, City Clerk CERTIFICATION STATE OF CALIFORNIA ) COUNTY OF RIVERSIDE ) ss. CITY OF PALM SPRINGS ) I, ANTHONY J. MEJIA, City Clerk of the City of Palm Springs, hereby certify that Resolution No. is a full, true and correct copy, and was duly adopted at a regular meeting of the City Council of the City of Palm Springs on by the following vote: AYES: NOES: ABSENT: ABSTAIN: Anthony J. Mejia, MMC City Clerk 13 RESOLUTION NO. A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM SPRINGS, CALIFORNIA, APPROVING AN AMENDMENT TO AN EXISTING SIGN PROGRAM TO ALLOW GREATER HEIGHT FOR WALL SIGNS FOR MAJOR AND SUB-MAJOR TENANTS AT THE SPRINGS SHOPPING CENTER LOCATED AT 5200 EAST RAMON ROAD (CASE SP17-010 / 5.0984, PD 291-A, ZONE M-1- P.) THE CITY COUNCIL FINDS AND DETERMINES AS FOLLOWS: A. On November 11, 2007, the City Council approved a sign program for The Springs shopping center (Case SP 07-083) as an amendment to Case 5.0984 PDD 291-A; a planned development district for development of the subject 36-acre commercial shopping center. B. Pursuant to Sign Program SP 07-083, the maximum allowable height for main signs for major and sub-major tenants at The Springs shopping center is four (4) feet. C. On September 1, 2016, staff approved a permit for a main sign for Burlington Coat Factory located in Buildings "K" and "L", at the maximum allowable height of four (4) feet facing the parking lot (west) and a secondary sign at four (4) feet facing San Luis Rey Drive (east). D. On September 12, 2017, Matthew Signs, Inc., on behalf of the tenant Burlington Coat Factory Inc., (the applicant) submitted an application pursuant to Zoning Code Section 93.20.08 requesting approval to amend the sign program for The Springs shopping center. E. The applicant requested deviations from the approved sign program seeking a height of T-4" for the main wall sign for major / sub-major tenants, specifically Burlington Coat Factory, located in Buildings "K" and "L" of the shopping center. F. Staff evaluated the proposed amendment noting that the maximum height for any signs in this shopping center is six (6) feet. Staff noted that in addition to the two wall signs on their tenant space, Burlington has signage on two of the five monument signs at the perimeter of the shopping center. Upon inspection at the site, it was found that shrubs and groundcovers around the monument signs partially obscure the lower name placards on these monument signs. Staff observed that the shopping center has no way-finding or directional signage within the parking lot. The vastness of the parking lot and code-required landscaping makes visibility of many of the wall signs and finding one's way through the parking lot to a particular store is difficult. G. On February 5, 2018, the Architectural Advisory Committee reviewed the proposed sign program amendment and voted unanimously to recommend approval by the City 14 City Council Resolution No. March 7, 2018 Case SP 17-010 AMND Amendment to an existing sign program Page 2 of 3 Council. H. The proposed project is considered a "project" pursuant to the terms of the California Environmental Quality Act ("CEQA"), and has been determined to be Categorically Exempt as a Class 11 exemption (Accessory Structures) pursuant to Section 15311(a) of the CEQA Guidelines. I. On March 7, 2018, at a public meeting noticed in accordance with applicable law, the City Council carefully reviewed and considered all of the evidence presented in connection with the project, including, but not limited to, the staff report, and all written and oral testimony presented. THE CITY COUNCIL RESOLVES: Section 1: That the findings and determinations reflected above are true and correct, and are incorporated by this reference herein as the cause and foundation for the action taken by and through this Resolution. Section 2: The proposed 7'-4" main wall sign for major and sub-major tenants (specifically Burlington) exceeds the maximum allowable sign height for all signs in this shopping center. Section 3: Due to the location of some major and sub-major tenants whose tenant space does not front on a major public thoroughfare or one of the principal drive aisles within the shopping center, a main wall sign up to 7'-4" is necessary to establish reasonable visibility of the signage for such tenants. Section 4: The proposed main sign for major and sub-major tenants in Buildings "K" and "L" up to 7'-4" in height provides for a main sign that is well-proportioned for the wall area in which the proposed sign on this specific building is proposed. Based upon the foregoing, the City Council hereby approves Case SP17-010, an amendment to a previously approved sign program for The Springs shopping center seeking 7'-4" main signs for major and sub-major tenants. ADOPTED this 7th day of March, 2018. David H. Ready, Esq., Ph.D. City Manager 15 City Council Resolution No. March 7, 2018 Case SP 17-010 AMND Amendment to an existing sign program Page 3 of 3 ATTEST: Anthony J. Mejia, MMC, City Clerk CERTIFICATION STATE OF CALIFORNIA ) COUNTY OF RIVERSIDE ) ss. CITY OF PALM SPRINGS ) I, ANTHONY J. MEJIA, City Clerk of the City of Palm Springs, hereby certify that Resolution No. is a full, true and correct copy, and was duly adopted at a regular meeting of the City Council of the City of Palm Springs on by the following vote: AYES: NOES: ABSENT: ABSTAIN: Anthony J. Mejia, MMC City Clerk 16 EXCERPT OF MINUTES At the Architectural Advisory Committee meeting of the City of Palm Springs, held (month day, 2016), the Architectural Advisory Committee took the following action: 4. MATTHEW SIGNS INC, PROPOSING AN AMENDMENT TO AN EXISTING SIGN PROGRAM TO INCREASE HEIGHT FOR MAIN SIGNS FOR SUB- MAJOR TENANTS AT THE SPRINGS SHOPPING CENTER LOCATED AT 5200 EAST RAMON ROAD (CASE 5.0984 PD 291-A, SP 17-010 AMND). (KL) Associate Planner Lyon provided an overview on the proposed amendment to an existing sign program. Member Jakway verified the height of the proposed signage. Vice Chair Cassady verified what height would be allowed under the City's sign ordinance - (allows up to 12' but it's much larger than all other signage in the center). Chair Song verified staff recommendations. ANDIE REYES-PURPERO, Blair Signs, clarified that Burlington is a major tenant and not a sub-major tenant. She said they are in agreement with the City in the aesthetic of the current sign program and thinks what they are proposing fits better. She explained Burlington has the worst view from the Gene Autry street frontage. SCOTT BILBRAY, applicant, explained the sign is designed for the size of the elevation; it's aesthetically equal to Bed, Bath & Beyond and Ross Dress for Less stores. It would be great for the whole center not just Burlington store. Member Rotman verified positioning of the new sign vs. the existing sign. He asked what the mean height of the existing letters was. Chair Song verified changes to the existing signage. Member Jakway verified illumination of letters. Comments: Member Doczi thinks the proportion works better with the new sign. Member McCoy verified construction, illumination and brightness of sign. Vice Chair Cassady agrees with proportion of the new sign and size based on that this is a major tenant vs. a sub-major tenant. 17 Architectural Advisory Committee Minutes- Excerpt City of Palm Springs Meeting Date: February 5, 2018 Member Lockyer said it looks fine as proposed Member Rotman concurred that the sign looks fine. ACTION: Cassady, seconded by Lockyer to approve as submitted. I, TERRI HINTZ, Planning Administrative Coordinator for the City of Palm Springs, hereby certify that the above action was taken by Architectural Advisory Committee of the City of Palm Springs on the fifth day of February, 2018, by the following vote: AYES: Doczi, Jakway, Lockyer, McCoy, Rotman, Cassady, Song NOES: None ABSENT: None Terri Hintz Planning Administrative Coordinator 2 18 W.O. Burlington F , \t STORE NO. 1022 EXTERIOR SIGN UPDATE APRIL 27,2017 � J } 1IYZ CSC .�.�i.� Palm Springs,CA 92264 (��{� TITLE +� BIAIR SIGN PROGRAMS Alt RIGHTS RESERVED D 2017 11141 SIGN PROGRAMS RECEIVED SEP 122017 PLANNING,SERVICES DEPARTMENT 17-ofo Lr� i SIGNWPE SIGNDESCRIP110N I AVOWED PROPOSED A Ch ,,el lellen 250 Sp.N. x i E LA11 SIGN P ROGA AAIS Iws,..�err. Ins,m•ter SE.rcrr. ulnEn-Er uv.�rn3n L Mdr5hdll5 E4 r B _ l E VEER: �} r Pa�cloy r Darlington mm sp�CAI on ,� ..•,_ .... � �i� s, �� � ... ,. .... Pllfnna9 suominol �! I it�. I!E I N a Ramon d 1%5 Pokn 5gnp3.U9Y161 DAM ji 7 HC R - p DEEE6IM. �^ �� �• ' r�"_. i E '` ;:-. bill'I It1�i. DFY6R NE. ' ap 51E.t.5 �� to Totlllsp ResegE¢ Rc 4 �DI�CNEY9"iy- 4j a VICINITY MAP FedEy F(D 1"1 *&~R"a '1 \lul lilySITE PLAN VICINITY MAP _-_ SITE PLAN -.. . N{RW MIS REfEhfO O iRE i I lRl R 316M T SaGR A W ,V O REMOVE SIGNS A x� bu S BLAIR SIGN PROGRAMS i I.Igm.fm I ulgm.m xwwrirrf uuex.l.urfrs TJIr�x rjN EXISTING ELEVATION it Burlington POFI SPlfgf.CA,f l aft Ekvallon:A r • �,�,.j■, Ptmmnp subnuual Removed: ui�nG y Remove existingsigns. 6 p .PW,RW �v v On M.w II 6,CA g OGi� ! Palm$yxgi.CA 9??M Patch.Prep,Paint: '' 0 Off2n I/3pll Patch,pant t:restore(highlighted area)to"like new"condition.Prep K Boskrl w/2 coals of Stain Kill Bins 123.Prime " w/2 coals of paint to match existing F. _ -11 Dalax Ns: (Color TBD). I '..i-4 .7.i nvnlow. Notes: av?E Signs to be removed by Blair Sign Programs. SIGN TYPE:A PROPOSED PRIMARY ELEVATION SCALE:3r32' l 71 , .AREAS TO BE RESTORED SIGN TYPE:A SHEET 3 nu flfxlS xfifYvfo I .f�llxYll SICM I1064M{ '. l � 1 BLAIR SIGN e • PROGRAMS r _ 33' 10" Y.n..cr..w Sign(s)Type:A I urn m.r� `{ Irwcr�w. u rPmrup f ManWaclure and Install: r.....,e... 0� • ! (I I One Set of Internally)LED) Illuminated Remote Channel Letters C N "Burlington"Letters: on n S"dee 04k Aluminum Returns pre -f painted Block(Bolin Finish), i LADIES • MIENS • KIDS • BABY HOME • COATS1o_ m 3/16"While Acrylic wth l st Surloce �- f Burlington Red Tromlucenl Vinyl. _ -- 20'-5 1/2" ----~ I- 9 -2" •� 1"Block Trim Cap,Red LEDs. bnrlinpon Tag Line Letters: 3"deep.WO Aluminum Conslrucflon I Pd Six„B,,CA AIM SIGN TYPE:A 66"ILLUMINATED CHANNEL LETTERS w/TAG LINE 250 so.Fr. sc6LE:ww.r.o" painted Black(Bolin Finish). n mma 0.rVAQsuo 3/16"thick clear Alex w/I sf Surface '.. Amss: 3M 8 3635-222 perforated Block.2nd Inw I n a Rorwn sudoce 3M 30%diffuser.I"Black trim puYn Spkv,CA+ZM. cap.White 6500K LED Illumination. DAR: UJ271A117 Incoming Power/Access: DD . 120Y Primary Circuit(s)by Others, I o.w Reasonable Access req'd. Deism N!: Remove,Patch R,Discord: Remove Existing Sign(Letters.etc.) lrwexf: sr. Patch and Seal Off Existing Holes. SIGN TYPE:A SHEET 4 4L IK.Mr1 AVE.-1W Ir OMI,W.,YGYrMOrAY{ iV N 1 1 • C+�I.`i. 1 L7- - z x Al, 3 BLAIR SIGN •j _ o PROGRAMS o e p F— Irl%vr.KC Uul m.r wr rµ w ° Ulkry NrrW 6 ° J= ° 8 cwHc ° Burlington v Pwje . 1 Pdm$iMq+.CA r eau " I PbnriviB Sudnlld - i 10 Avw°c Hwy 111&Ramn 1D Pd spr gm,CA M64 11 EXPLODED VIEW:STANDARD FACE LIT own 04/1il]01i CHANNEL LOGO C prnurl 'UL Listed Dumb W. �1 .04(Y"Alumnum Returns Pre Pointed Black)Satin Finish) Q7 Power supply' pr: ,E.� • c�lEur� �2 I"Black Trim Cop © Altochmenl Anchor-Varies tIVWON; ldYL6J `)YersNd 3/I6"WhRe AcryFc w/ ELECTRIC SIGN maxra.>Re�,ur Q9 1/4-Dio.Wee Fbk 2 Per Lefler.w/Wee uA.w4..rw.o... 3 Ist Ssxface TrorsNcent Burlin ion Red Vln P O p Hole Cover SECTION .05W Aluminum Letter Backs upp 10 4T; 10 NO.10I000000 `a1pN Q .06T Aluminum Letter Backs 48 &Above SS.Pon Neotl Screw Pointed Black Lao XO — SIGN TYPE:A 5O ..Red"LED Modules- it Disconnect Switch- CHANNEL LETTER © 1/7'Poss Through- 7y Incomin Powerb Others CONSTRUCTION UL LABEL PLACS @tTS.�lI T g Y TOBEPLACMONTOPOFLMRS Channel Letters: SF/SHEET 5 Remo IJI414n1f rFSENE° emiu4le rrc�woae6re tV W 3"DEEP tI 3' x O 3 BLAIR SIGN PROGRAMS - � fxee.xc.•..1• 4 o.al Niatll wgn),IN. Ci.lkwx NnNi O Ell r o c o 8 Lunn: -- burlington 9 Promo -!� Pd $Imgs.CA IIM i O Phrrin°SubMNd 10 O AM U 10 N^'Y I11 8 Rmlen Pdm Sp'rNp,G 9ZLl. 11 EXPLODED VIEW STANDARD FACE LIT CHANNEL TAG LINE N12?M17 12 G •1: R.B°sNll . •UL Listed DESIGN W. Q1 .063"AWminUm Return Pointed Black(Satln Fresh) Power Supply. • I � w2 1"Black Trim Cap © Attachment Anchor-Varies r L q,`�x)�• �• 3 Black Clear 2ndex S rf ce 3M 30%3ffuser Perforated ELECTRIC SIGN ❑r..ur..u.•Lx � Black Vie 8 2nd Surface 3M 33 Diffuser O 1/r Dia,Weep Hole(2)Per Letter.wJ Weep NOk Cover SECTION nA.+ .050"Aluminum Letter Backs up to 47'; %xD0o00D p ® .063"AlurT*wm Letter Backs 4F 3 Above 10 SS.Pan Head Screw Painted Black LlRo 10 SIGN TYPE:A SI "White"LED modules- .11 Disconnect Switch- TAG LINE CL Ul LABEL PLACEMENT © 1/Z'Pass iHough• 12 Incoming Power by Others CONSTRUCTION TO BE PLACED ON TOP Or LRIERS Tog Line Channel Letters: Remote P/S SHEET 6 .0 ucNIS IIIe1ve° OIRI)1411 fl•M)1%IANt Nurio In tan Thomas A. Kingsbury President, Chief Executive Officer and Chairman Fred Hand Chief Customer Officer/Principal Marc Katz Chief Financial Officer/Principal Jennifer Vecchio Chief Merchandising Officer/Principal Forrest David Coder Executive Vice President of Stores Joyce Manning Magrini Executive Vice President-Human Resources Mike Metheny Executive Vice President, Supply Chain, Corporate Services and Asset Protection Eliot M. Rosenfield Executive Vice President of Planning&Allocation and MIO Rick Seeger Executive Vice President of Merchandising Siiri Dougherty Executive Vice President of Merchandising Bart Sichel Executive Vice President and Chief Marketing Officer John Crimmins Senior Vice President, Chief Accounting Officer Robert LaPenta, Jr. Vice President and Treasurer Jeff Laub Vice President and Assistant Treasurer Scott Ciocco Vice President and Assistant Secretary Tabitha Jenkins Vice President and Assistant Secretary Christopher Schaub Vice President and Assistant Secretary 25