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Home My WebLink About9/20/2018 - STAFF REPORTS - 00 s '+� w a� r4' i i � d i IVOe NVId IN3V dOlIAICI • • NOIIVNIIS Cl FUNDING SOURCE TBID - Hotels with 50+ rooms contribute 3% •• $15,896,000 Public Public JPA Formula from 8 Cities & Tribe $1 ,810,605 Private Revenue TBID $1 ,106,124 Public JPA Formula from Palm Springs $564,963 FY • DEPARTMENT Marketing andTC Communications Finance $10,794,1 18 Sales and Business Development •• $6,787,458 Marketing • • • - • • Finance and Administration Communications S $1 ,231 ,153 D • • Total Budget $18,812,729 ORGANIZATION EXPANSION DESTINATION OPERATIONS COMMUNICATIONS DEVELOPMENT Chief Chief Chief Chief Chief Development Officer Operating Officer Marketing Officer Creative Officer Sales Officer Current Staff: 5 Current Staff: b Current Staff: 7 Current Staff: 3 Current 15711 25 1 1 1 Human 2 2 1 2 1 10 4 PARTNERSHIP Manager Admin Resource Admins Managers Admin Managers Admin Managers Admins ACCOUNTING DIGITAL MARKETING DESTINATION 2 � 3 3 � Copywriter 5 2 TRAVEL INDUSTRY SALES Managers Admin Managers Managers Admin Managers Admins Graphic Designer CTA Program Manager Marketing Manager Brand Communications 3 1 Media Relations Manager Managers Admin Manager Senior Destination Services Manager SGIDS UO GAUOO CONVENTION SALES IMPACT TO THE REGION 1 ,026 Leads Generated 779 Leads Generated 347 Meetings Booking 224 Meetings Booking 252,468 Room Nights 149,482 Room Nights 417,165 Tentative Room Nights Room Night Goal: 194,054 Room Night Goal: 216,500 14 of the above meetings are legacy, representing 41,559 booked room nights. Tradeshows and Sales Missions Attended Annually _ x= 4 ' ! springs f, NEW TRADESHOW BOOTH 3� n i ry II W I II•� m, I CONVENTION SALES CALENDAR YEAR IMPACT TO Now PRINGS CONVENTION CENTER CITY OF 2017 20181 1 129 a Convention Leads 00Convention Leads 27 13 . Convention :.. . 88 WConvention Boo . OW Booked Room 81 ,649 35,154 Booked Room Expecting to book 16,656 legacy room nights by EOY MOO tives in Palm Springs: 271 Meetings - Worth 279,980 Room Nights 699'LVSS :8l/L [ X� uoijngp�uoo ydr sBuudS wloj ;o Aji3 9££'69LS :sJOG). aanlnj aol pa�oo8 sdnoao ao4 sasuadx3 buisnoH pub sologad 8AO sasuadx3 buisnoH 8 sa�og sasuadx3 buisnoH q salogaa 9A:) OBE"68$ 89Z"8�$ podwl oiwouoo3 papwli s3 01l, loodwl awouoo3 papw!ljs3 LS-k" l -V9"6 It 8 LOZ 8l l "BLS"ES$ L LOZ palmoua0 101 po pwils3 pa+paaua0 lol palpuails3 I99'6LL$ 6 1L"898" It S9NIbdS WlVd AO Ally 3H1 01 l:DddWl S31`dS NOIlN3AN0Z) LGBTQ MEETINGS INITIATIVES =CVBSalesanager dedicated to LGBTQ Meetings (as of 2016) 15 Leads Generated • Sponsored the LGBTQ Meeting Planners reception at The NACE Conference in July 2018 �. • Attending and Advertising at LGBTQ Travel and Tourism 9 Conference in November (Anticipate 200 Media and Meeting Planners). Booked Meetings • Community Marketing Inc. will consult with our marketing team on how best to target the LGBTQ segment. Additionally, Education workshops for our hotel partners will be available at our office (i.e. marketing, best practices, etc.). 412p9 ,. • Members of LGBTQ MPA and LGBTQ CVB Booked Room Nights IIIIIIIIIIIIIIN I• MILLIONTRAVEL INDUSTY SALES BUDGET: $1 .4 Travel Industry Sales works directly with domestic and international travel agents, tour operators and receptive operators through different sales and training channels to ensure that Palm Springs stands out as a unique travel destination worldwide. Greater Palm Springs has international representation in the following countries: \` , A4 United Kingdom Australia Germany China ®DIWVOND C> GATE 7 ,,,z„ w we �IItJI _ INTERNATIONALNEW REPRESENTATION �♦ 0 ♦ 4 �40 South Korea India France Sartha Global Marketing li I • � • �� r NEW RESEARCH Published Reports i • 2017 Economic Impact Report • Economic Impact of a Proposed Hospitality Management Program • Salton Sea Economic Impact Study • • Revitalized Salton Sea: Potential Economic Benefits • Economic Impact of a Fully Utilized CSUSB Palm Desert Campus ' • Non-Primary Residences by Location of Owner Unpublished Research for Strategic Planning • VisaVue • Skift Research • SMARinsights—Consumer Research of CVB Campaign ' Fall Reports Coming Soon • 2018 Meetings Image & Awareness Study • 2018 Consumer Image & Awareness • Canada Economic Impact "p-21m springs • College Graduate Relocation Study T 6 Air DNA TELEVISION 1 , 700,000 2,248,000 TV Spots � TV Spots 2017 2018 26 Billion 30.7 Billion TV Impressions TV Impressions 1 2.28 , . `'*•� Streaming TV Impressions : ' `- •� .� z .f The legen SUMMER MARKETING CO-OP i Year over Year Growth 5 TV Partners 14 TV Partners 2. 1 B Impressions . . • . 16B Impressions 48,000 Tv SpotsL 400,000 TV Spots $500,OQC� Budget $8281 , Budget Markets: Los Angeles, ' . New Markets Added: Phoenix San Diego, San Francisco TV Spots and Las Vegas Media: KTLA and Cable Networks, Digital, Media: KTLA and Cable Networks, Digital, TravelZoo, Trip Advisor, Social Media, TravelZoo, Trip Advisor, Social Media Expedia, Spa Finder CITY OF PALM SPRINGS TV CO-OP CAMPAIGN Z Partners Summer: Fall: PSBOT PSBOT Riviera Palm Springs PS Preferred Small Hotels 1 13,046 Total Spots Partners �O Total Spots 7 .8 Billion 3.5 • Totallmpressions Total $50,000 $ 100,000 Invested Invested DESTINATION : • PALM SPRINGS EVENTS BILLBOARDS Modernism Week Splash House FEBRUARY • • i1 AUGUST palm springs pa springs Market: San Diego and Los Angeles/Orange County 21 07o / " 41 .7M I I,' Overall 9 Palm Springs events supported Increase with CVB Billboards 2017 rm!7press!ons Impressions SUPPORTCVB MARKETING 2017/2018 Art Palm Springs Cinema Diverse Short Fest Palm Springs Chamber Events Modernism Fall American Doc Wanderlust Palm Springs Women in Film Comic Con 2017 Splash House Palm Springs Pride Palm Springs BOT Events Tour De Palm Springs Palm Springs Int'I Film Festival Club Skirts Palm Springs Comedy Festival Palm Springs Hospitality .yp, �5 RL r � r C��+�►, u,rJ 411 ®a Greater Palm Springs CVB contributed r monetary and/or • support totaling $418,070 to the above events in the City of Palm Springs VIDEO VIEWS 293 Videos r2. Videos 14M Views Palm Springs Partners [22.8M Minutes Watched Views Minutes Watched A, , W PLAY- ' ' Y 0 NOELLE • • SESSIONS i)�Fpolm spfings mwcsiaw evmis un uewe say veae ou•vonev tue ' / � oROP WELCOME TO PALM SPRINGS °• • °•�•� :�..a...�w �..,w 2.8 Million 1 .9 Milli o n dm wmcme muwim m.PP��,n ,.,��w�..,..�PPw•P.�a..P� nmp rq�.••nP.nunairnn.ry°PPan+wntmyxti..Powcfx devvrw.nPmvo�v v.P.w.rcPw.•ea4ve ro.yv� pM,.d 5^•Pa-..a•rce. Sessions Sessions EXPLORE PALM SPRINGS 7 Million 4.2 Million MEN Page Views Page Views 22.21 % 29 .61 % IN IHf SPOIIIGHI Bounce Rate Bounce Rate MOMA c+�«�ouwe..mePT s>p:tama4mramo Sun�lur•MR'n eepex iv,asm r� oao c.:.m.eoq•w+ wn SOCIAL ff- mY Instagram - Palm Springs Partners 2017 2018 (YTD) 'p 50% / 22,000 n R Overall "'. 14,683 / Wsltp.eatesps Taking in YH roohop.o-.,s n:ne cans .�,�ps.�a4reer Increase WMQ terpsepndyoura lsesonsetenigotsky 2018•�ntasty epalmspnrgs enreplaae nipMs.rtravei emmsEry•rebr 2017 Followers Projected Followers DIGITAL ADVERTISING CO-OP/COMPLIMENTARY 103,400,000 87,716,000 Impressions Impressions 2017 144 2018 125 Participants �rro, Number of Participants 63 52 Palm Springs Hotels Palm Springs Hotels IIIlllllll� IIIIIIII. IIIIIIIIID lllllll. IIIIIIIIID llllllll' IIIIIIIIID Illllllli, IIIIIIII, (llllll■ lllllllll, IIIIIIIIID II_ Illlllll, IIIIIIIIID llllillll, Illllllll, (IIIIIII, IIIIIIIIII� i NEW FALL CAMPAIGN Live your we est Promotional Efforts Wellest Season Website Special Offers Wellest Media Plan RiveYourWellest July October Live Your Search Wellest TV Social media through through Wellest Deals on Out of Home hashtag to September December section VisitGreater Digital share your PalmSprings.com Print wellness 16.213+ Impressions photos RELATIONSPUBLIC OF 1 1 - - LOVE is GREATER 9M Earned Media 31 M Earned Media F2ACirculation66 238k LGBTQ Earned Media . � B Circulation THE WALL STREET JOURNAL. 7.9M LGBTQ Circulation kn I ii,ld,r*,(mide[,,I'Am 5pti,,p..,oIiImm:t%Ik-...rtHoim1 469 BETTER Featured Articles TOGETHER i 8 LGBTQ Featured Articles 2,475 Featured Businesses a� 32 LGBTQ Featured Businesses Slot GREATER PALM SPRINGS Air Service Development AILEVONPACIFIC 1 1 0 N C O N S U L T I N G ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! AIR SERVICE GROWTH 2012-2018 Flight Comparison (Number of Seats) 1,068,883 1,067,140 1,190,351 1,179,642 1,264,965 1,338,504 1,474,541 PSP One Way Seat Comparison 1,550,000 10.2% 1,474,541 1,450,000 1,338,504 1,350,000 1,264,965 1,250,000 1,190,351 1,179,642 1,150,000 1,068,883 ✓ 25% 1,067,14J 1,050,000 950,000 _ 2012 2013 2014 2015 ')M6 2017 2018 (Projected) RECENT • SERVICE DEVELOPMENT New Seasonal Service Increasing Frequency Calgary (YYC) Denver(DEN) -Weekly Additions AIR CA NADA October 28,2018 to April 30,2019 U IN T E D Houston (IAH) -Weekly Additions Chicago (ORD) -Weekly Additions January&February 2019 Edmonton YEG FLA/R Starting December 16th,2018 'A D E LTA Salt Lake City (SLC)-Weekly Additions Sep,Oct, Dec 2018 vs. 2017&Jan, Feb,Apr 2019 vs.2018 Newark (EWR) U N 1 T E D December 20,2018 to March 30,2019(Daily] Portland (PDX) Weekly Additions �ips�ip Novemberr-February A I R L I N E S Seattle (SEA) -Monthly Additions Atlanta (ATL) October -May D E LTA December 20,2018 to January 2,2019(Daily) January 5,2019 to March 30,2019(weekly) ` Chicago (ORD) American Airlines Starting in October 2018 Portland (PDX) Adding a second daily flight sun country November 14,2018 to March 3,2019 Thursdays&Sundays Service Extension airline ,}c Vancouver(YVR) Boston (BOS) AIRCANADA Service starting on October 28,2,018-daily jetBlue Starting February 14-April 29 Last year November 12,2017-weekly Mondays&Thursdays A D E LTA Seattle (SEA) Service Starting November 4,2018 to April 30,2019 Chicago O'Hare (ORD) Last year December21,2017 to April 22,2018 FRONTIER Starting December 14,2018 New York(JFK) AIRLINES Mondays&Fridays Starting October 10,2018 to May 27,2019 jetBlue Last year November 16,2017 to May 1,2018 Equipment upgauge from Feb 14 to Apr 20,2019 150 to 200 seats per departure 4uewdOIGAGC] - C] 1 1� Ilk. 1 Certified Tourism Ambassador TM Program CTA is an industry-recognized certification program for front-line workers and volunteers. Accredited and licensed through the Tourism Ambassador Institute®, the Certified Tourism Ambassador TM (CTA) Program is designed as a lasting certification program that mobilizes a destination's front-line to turn every visitor encounter into a positive experience. Recently hired Donna Sturgeon as our CTA Program Manager. VI • Industry-Recognized Certification • Destination Product Knowledge • Stakeholder Alignment • Competitive Market Advantage AL • Branding & Consistent Messaging • Meaningful Visitor Satisfaction Metrics • Ongoing Education ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! 106 217Jo 95°Jo 777Jo 255 K Participating Open Table Recommended to Tried New Online Restaurants Reservations Friends & Family Restaurants Page Views 45 in Palm Springs PEACE , LOVE • 1 Total e• • Impressions '00MA dineGPS 2018 533 Viet Fusion Johannes Reservoir at Arrive Palm Springs Al Dente Trattoria Toscana & Bar Juniper Table at The Kimpton Rowan Rick's Desert Grill Alebrije Bistro Mexico jusTapas Rio Azul Mexican Bar and Grill Azucar at La Serena Villas Kaiser Grille Sammy G's Tuscan Grill Cafe Palmetto at Riviera Palm Springs King's Highway Diner at Ace Hotel SO•PA at L'Horizon Resort & Spa Cantala at Riviera Palm Springs Le Vallauris Spencer's Restaurant Chi Chi at Avalon Hotel and Bungalows LG's Prime Steakhouse The Tropicale Restaurant Chicken Ranch LuLu California Bistro The Steakhouse at Spa Resort Casino Copley's on Palm Canyon Melvyn's Restaurant at Ingleside Inn Three Sixty North Draughtsman at Arrive Palm Springs Michael Holmes' Purple Room Trio Restaurant Eight4Nine Restaurant & Lounge Mr. Lyon's Steakhouse Truss & Twine El Jefe at The Saguaro Hotel & Pool Peaks Restaurant Village Pub Bar & Grill Escena Lounge & Grill Pomme Frite Watercress Vietnamese Bistro Fuzion Five PS Underground Workshop Kitchen + Bar Jake's Purple Palm Restaurant Zin American Bistro Members -. - LuLu California Bistro, Palm Springs DESTINATION • • FILMCALIFORNIA STATE UNIVERSITY, AN BERNARDINO ONO o aSIS PALM DESERT CAMPUS rp c��iar pains sp'rb._I CALIFORNIA DESERT SAVE THE i ARTS COUNCIL SALTON SEA IMAGE & AWARENESS STUDY - • ' D CLOUD Monterey Napa Valley Greater Palm Springs scenic .. .... oc Upscale ,..a. desert dale = ea�nv ,,...orM &,-aquarium 'beautiful 0-1 f�Ofun rw caNlornlaold �' 0 m, beach9,.' iva rMq expensive �L lu.,.Y(U w..,old-peoples tOr- a C Santa Barbara X LA E _M Phoenix/Scottsdale/Tucson Na - MC i 4- expensive-Ti; desef �� wine bo- c h II �ar w : a hott _ .. _.. ... s a .. a -.a e�..e.a�.•� i • 4i • t. C • •• • • • •• • •. . •M • •• ......................................:.:.:•iuQ•uotl.u.l.u•S..Y'.�u'uu.C..i.dGlN:� C` • •.. • ••• •• . •• �. .�� :.•.�.,• rc•� ••• - :.N.: • .......•.r.rr.S•S•tl....N.•Mrr•...NY....M.0 Y.CG•C•Ca�N��N•iMCiCiiCiiiC•••N•�.M�rtlr.•S•NYM..Nuurtl. •Nus i/Y�• ..Y.w.Y.•.4.C• i 8 .M 9/20/2018 �z AN; Y UPDATE 4 P F � w DESTINATION 16.8M visitors by 2026 DEVELOPMENT mm r w Ja , �a�4 x Y x � t"yLk 5 _ • PLAN GOAL 1 9/20/2018' TOTAL FY 18/19 BUDGET: 18.8 MILLION FUNDING SOURCE TBID-Hotels with Q% 50+rooms contribute 3% $15,896,000 6% Public Private Public JPA Formula from 8 Cities&Tribe $1,810,605 I, 85% Private Revenue $1,106,124 Public JPA Formula from Palm Springs $564,963 FY 18/19 DEPARTMENT BUDGETS Marketing and 7% Communications Finance _.....&Adeiin $10,794,118 Sales and Business Development 57% $6,787,458 Marketing and Communications 36% Sales and Finance and Administration Business $1,231,153 Development Total Budget $18,812,729 2 9/20/2018 ORGANIZATION EXPANSION DESTINATION COMMUNICATIONS BRAND DEVELOPMENT OPERATIONS AND MARKETING DEVELOPMENT GROUP SALES 4 PARTNERSHIP ACCOUNTING DIGITAL MARKETING DESTINATION SERVICES TRAVEL INDUSTRY SALES . . _.. _ _... Nip_. ... r 1 dWP Convention Sales 3 9/20/2018 CONVENTION SALES IMP 2017 2018 1,026 Leads Generated Oj 779 Leads Generated 347 Meetings Booking 224 Meetings Booking 252,468 Room Nights 149,482 Room Nights 417,165 Tentative Room Nights eccm Night Goal:194,054 Room Night Goal:216,500 -_ 'he above meetings are legacy, representing 41,559 booked room nights. 75 Tradeshows and Sales Missions Attended Annually � z z 7� Y II{d.• �X��X�XIu NEW TRADESHOW BOOTH , kbs' zz X r 3 £ < iqc✓ L Y d 4 9/20/2018 CONVENTION SALES CALENDAR YEAR IMPACT TO THE CITY OF PALM SPRINGS CONVENTION CENTER CITY OF PALM SPRINGS 2017 2018 (YTD) 2017 2018 (YTD) 129 11 Convention Leads 642 -496 Convention Leads 27 13 Convention Bookings 88 '' Convention Bookings I(s 66,589 20,32 � Booked Room Nights 81,649 i Booked Room Nights MIR by EOY Open Tentafives in Palm�pririgs:V 1 Meelings-Worth 279,980 Room Night5 CONVE SALES IMPACT TO THE aT ' I'NGS $1 ,863,719 $779,551 .--- Estimated TOT Generated Fsthnated TGT Generated 2017 $53,574,1 18 2018 $19,641 ,457 Estimated Economic Impact YID Estimated Economic impact $48,2634L, $39,340 CbB Rebates&Housing Expenses using Expenses ma 9/26/2018' LGBTQ MEETINGS INITIATIVES �. � CVB Sales Manager dedicated to LGBTQ Meetings(as of 2016) 15 Leads Generated • Sponsored the LGBTQ Meeting Planners reception at The NACE Conference in July 2018 / • Attending and Advertising at LGBTQ Travel and Tourism 9 Conference in November(Anticipate 200 Media and Meeting Planners). Booked Meetings • Community Marketing Inc.will consult with our marketing team on how best to target the LGBTQ segment.Additionally, \ Education workshops for our hotel partners will be available at our office(i.e.marketing,best practices,etc.).. D Members of LGBTQ MPA and LGBTQ CVB a TRAVEL INDUSTY SALES BUDGET: ON Travel Industry Sales works directly with domestic and international-a�el agents,tour operators and receptive operators through different sales and training channels to ensure that Palm Springs stands out as a unique travel destination worldwide. Greater Palm Springs has international representation in the following countries, \` United Kingdom Australia C+errnany China ®DLAAAOND C GATE 7r flit ... INTERNATIONALNEW REPRESENTATION South Korea India France ,r.,wsl a Sartha ... �uroruxxri.:g Ei 9/20/2018 Marketing NEW RESEARCH Published Reports • 2017 Economic Impact Report • Economic Impact of a Proposed Hospitality Management Program • Salton Sea Economic Impact Study • Revitalized Salton Sea:Potential Economic Benefits • Economic Impact of a Fully Utilized CSUSB Palm Desert Campus II Non-Primary Residences by Location of Owner Unpublished Research for Strategic Planning • VisaVue a • SI ift Research • SMARinsights-Consumer Research of CVB Campaign Fall Reports Coming Soon ` { 2018 Meetings Image&Awareness Study 2018 Consumer Image&Awareness .. Canada Economic Impact Y ,. College Graduate Relocation Study �;• Air DNA 7 9/20/2018' TELEVISION 1 ,700,000 2,248,000 TV Spots TV Spots 2017 2018 26 Billion 30.7 Billion TV Impressions 1V IrTipressiors 2.26 VIA Streaming TV Impressions ` SUMMER MARKETING CO-OP -- 2018 Year over Year Growth 5 TV Partners 14 TV Partners 2.1 B Impressions 662% 16B Impressions 48,000 TV Spots Impressions 400,000 TV Spots $500,000 Budget a $828,000 Budget Markets. Los Angeles. 733/o New Markets Added Phoenix San Diego, San Francisco TV Spots and Las Vegas Media:KTLA and Cable Networks, Digital, Media: KTLA and Cable Networks, Digital, TravelZoo,Trip Advisor,Social Media, TrovelZoo,Trip Advisor,Social Media Expedia, Spa Finder 8 9/20/2018 CITY OF PALM SPRINGS TV CO-OP CAMPAIGN 2017 Partners ?: F�eot Fi -r➢�?- Fri^-g- °rgfetred$q,QIIWEGfS Partners 1 13,046 Summer 8 Fall-PSBOT y Total Spots 53,583 201 $ Total Spots 7.8 Billion 3.5 Billion Total Impressions Totallmpressions $50,000 $100,000 Invested Invesfed DESTINATION MARKETING - BILLBOARDS PALM SPRINGS EVENTS BILLBOARDS -- — Jc 1*10i - a c Market:San Diego and Los Angeles/Orange County 21%/ 41.7M 34.4M Overall 9 Palm Springs events supported F7S Increase with CVB Billboards 2017 Impressions 9 912012018 CVB MARKETING SUPPORT FOR PALM SPRINGS EVENTS - 2017/201 Art Palm Springs Fall Cinema Diverse Short Fest Palm Springs Chamber Events Modernism Comic Con Fall American Doc Wanderlust Palm Springs Women in Film Palm Springs Splash House Palm Springs Pride Palm Springs BOT Events Tour De P Palm Springs al Film Festival Club Skirts Palm Springs Comedy Festival Palm Springs Hospitality V. ti ei AN Greater Palm Springs CVB contributed monetary and/or in J otaling $418,070 to the above events in the City of Palm Springs VIDEO VIEWS dm S A ALM 1 SPRINGS` 293 videos 33 videos 14M views 41 Palm Springs Partner, 22.8M Minutes Watched 2.4M views 4.5M Minutes Watched 14 a' -a v, x^ ;YNOELLE SCAGGS �. 10 9/20/2018 WEBSITE -VISITOR SESSIONS AND PAGE VIEWS 2017 2018 2.8 Million 1 .9 Million Sessions Sessions 7 Million 4.2 Million MEN Page Views Page Views 22.21 % 29.61 % Bounce Rate Bounce Rate SOCIAL MEDIA Instagram - Falm Springs Partners 2017 2018 (no) f 70 57 c c p 50% J 22,000 I c 14,683 I Overall F2wers 1 $ Increase2017 Proiected Followers 11 9/20/2018 DIGITAL ADVERTISING CO-OP/COMPLIMENTARYJ501 V Expedia S PA F 1 N D R ° ;', �d 0 0 103,400,000 87,716,000 Impressions Impressions 2017 144 2018 125 Participants n Number ofPariicipows 63 52 Palrn Springs Hotels Palm Springs Hotels NEW FALL CAMPAIGN Live your st* we e - ! }off r i < Promotional Efforts Wellest Season Website Special Offers Wellest Media Plan #LiveYourWellest July October Live Your Search Wellest TV Social media through through Wellest Deals on Out of Home hashtog to September December section VisitGreater Digital share your PalmSprings.com Print wellness 16.2B+Impressions photos 12 9/20/2018 PUBLIC RELATIONS —MEDIA INCLUSIVE OF PALM SPRINGS PARTNERS y 2017-2018 YTD In,r �e; ■ PALM SPRINGS LOS E GREATER 4 F2.6 M Earned Media 3 1 M Earned Media B Circulation 238k LGBTQ Earned Media 4. 1 STR UT 1 .1B Circulation III°'W`ALL STRUM JOUIL L, 7.9M LGBTQ Circulation 469 Featured Articles fB E T T {E�RCg 18 LGBTQ Featured Articles TVGETf-IGR ar " It2,475 Featured Businesses '► d 32 LGBTQ Featured Businesses Alf moo,; Air Service Development AlfVONPACIFIC AVIATION T08SUL11116 13 9/26/z AIR SERVICE GRO - 2012-2018 Flight Comparison (Number of Seats) 2012 20131 , "16 2017F 1,068,883 1,067,140 1,190.351 1,179,642 1.264,965 1,338,504 I,474.541 PSP One Way Seat Comparison r 25% � I RECENT AIR SERVICE DEVELOPMENT New Seasonal Service Increasing Frequency I Calgary(YYC) Denver(DEN)-Weekly Additions VRCANA01 Jctober2&2016 to Alan]30,2019 UNITED Houston(IAH) -Weekly Additions Chicago(ORD)-Weekly Additions January&February 2019 '�hr_a rrr Edmonton(YEG) - - S}artin0 December 16'^.2018 A_ D E LTA Salt Lake City(SLC)-Weekly Additions Sep.Oct.Dec 2018 vs.2017&Jan,Feb,Apr 2019 vs.2018 u 1v r T E o Newark(EWR) Portland(PDX)-Weekly Additions December 20.2018 to March 30.20191Dury A,Os, November-February •1 R L I X E B Seattle(SEA)-Monthly Additions Atlanta(ATL) October-May 6DELTA December 20,2018to January 2,M19IDdv) January Sr 2019 to March 30.2019 Iweeeip \ Chicago(ORD) Wnerican?.hires Starting in October 2018 Portland(PDX) Adding a second dairy flight November 14,2018 to March 3,2019 Service Extension Thursdays&Sundays Vancouver(YVR) Boston(BOS) AIR GAN ADA Serviceslartirsg on October 2B,2018-daily IetBlue Starling February 14-April 29 Last year November 12.2017-weeky Mondays&Thursdays A. D E L T A Seattle(SEA) Service Starting November4.2018 to April 30,2019 Chicago O'Hare(ORD) Last year December 21,2017 to April 22,2018 cRONT1ER Starting December 14.2018 New York(JFK) Mondays&Fridays p� Starting October 10,2018 to May,27.2019 JetBllJe Last year November 16.2017 to May I.2018 Equipment upgauge from Feb 14 to Apr 20.2019 150 to 20O seoh per departure 14 9/20/2018 r Destination Development I r Certified Tourism Ambassador TM Program CTA is an!rid ustry-recognizedcerfitication program for front-line workers and volunteers. Accredited and licensed through ttte Tourism Ambassador instituteO,the Certified Tourism AmbassadorTm(CTA)Program is designed as a lasting certific program that mobilizes a destination's front-line to turn every visitor enco.mt positive experience.Recently hired Donna Sturgeon as our CTA Program z� ndustry-Recognized Certitica ion Dest• Stakeholder Product Knowledge TOURISM • Stakeholder Alignment • Competitive Market Advantage AM BA S SA D d R • Branding&Consistent Messaging GREATER PALM SPRINGS • Meaningful VisitorSatisfa- tr. • Ongoing Education r 15 9/20/2019 dineGPS - 2018 RESTAURANT WEEK 106 21% 957o 77% 255 K Participating Open Table Recommended to Tried New Online Restaurants Reservations Friends&Family Restaurants Page Views 451n Palm Springs LOVE 620M 1 Total Media + Impressions dineGPS 2018 - PALM SPRINGS PARTICIPATING RESTAURANTS 533 Viet Fusion Johannes Reservoir at Arrive Palm Springs At Dente Trattoria Toscana&Bar Juniper Table at The Kimpton Rowan Rick's Desert Grill Alebrije Bistro Mexico jusTapas Rio Azul Mexican Bar and Grill Azucar at La Serena Villas Kaiser Grille Sammy G's Tuscan Grill Cafe Palmetto at Riviera Palm Springs King's Highway Diner at Ace Hotel SO-PA at L'Horizon Resort B Spa Contolo at Riviera Palm Springs Le Vollourls Spencer's Restaurant Chi Chi at Avalon Hotel and Bungalows LG's Prime Steakhouse The Tropicale Restaurant Chicken Ranch LuLu California Bistro The Steakhouse at Spa Resort Casino Copley's on Palm Canyon Melvyn's Restaurant at Ingleside Inn Three Sixty North Draughtsman at Arrive Palm Springs Michael Holmei Purple Room Trio Restaurant Eight4Nine Restaurant&Lounge Mr.Lyon's Steakhouse Truss&Twine El Jefe at The Saguaro Hotel a Pool Peaks Restaurant Village Pub Bar&Grill Esceno Lounge&Grill Pomme Frlte Watercress Vietnamese Bistro Fuzion Five PS Underground Workshop Kitchen+Bar Jake's Purple Palm Restaurant Zin American Bistro dineGPS Advisory Committee Members 16 9/20/2018 DESTINATION EV_ELOPMENT ( tTIATIYS RI F I �M M .5' (lti 15\tiRl: AR'Jt\U A a 0 S i S PALM DESERT CAMPUS CAUPORNIA DESERT SAVE THE ARTS COUNCIL SALTON SEA IMAGE & AWARENESS STIJ " CCOUD 1tS' Monterey Napa Valley Greater Palm Springs OC��fld Z _ at�uarium desert a bea tiful Moil f o • ��fun? beaches , r n4/m�jexpensive I 44 Id Santa Barbara £ „�« Phoenix/Scottsdale/Tucson 7i OCL .._ expensive4j, L r wine dege s«.' -beach hot _i 17 9/20/2018 m x i y c M Thank Yoe► ! 18