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Home My WebLink About7/18/2007 - STAFF REPORTS - 2.K. BID Marketing Steering Committee Name Company Telephone E-mail Craig Michaels Musical Affairs 864-7204 crai _a mu%jalaffiar.com Jasmine Sharp Sperry Van 858-699-7764 Jasminesharp2007(@aol.com Ness Realty J.C. Constant* Pomme Frite 799-2392 jcbel is dc.rr.com Jeff Shotwell Imagine It 325-6998x103 jeff@imagineitmedia.com Media Jonathan Heath Viceroy 617-650-2983 Jonahtan.heath(a�korhotelgroup.com Chairman Joy Meredith* Crystal 333-6820 pscagmsn.com Fantasy Lee Morcus Chop House _ 219-9999 Ekmorcus aol.com Mary Perry` PS Bureau of 327-2828 m_perryppalm-springs.oM Tourism Tom Bianco Bianco 416-2675 thomasbianco(a)msn_com Jewelry Cathy Van Horn Staff Liaison 323-8175 or Cathy.Vanhorn(o)[2almsorings-ca.aov 774-8767 " Main Street Executive Board Members Meetings.- July 3, 2007 July 12, 2007 July 20, 2007 iZ c U y c9``k°RN�p CITY COUNCIL STAFF REPORT DATE: JULY 18, 2007 CONSENT CALENDAR SUBJECT: APPROVE BYLAWS OF THE PALM SPRINGS BUSINESS IMPROVEMENT DISTRICT FROM: David H. Ready, City Manager BY: Community & Economic Development SUMMARY The City Council will consider approving the Bylaws of the Palm Springs Business Improvement District formed for the purpose of developing a sustainable marketing and promotion program for the Downtown and Uptown areas of the City of Palm Springs. RECOMMENDATION: Adopt Resolution No. "A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM SPRINGS APPROVING THE BYLAWS OF THE PALM SPRINGS BUSINESS IMPROVEMENT DISTRICT." STAFF ANALYSIS: On February 21, 2007 the City Council adopted Ordinance No. 1709, establishing the Palm Springs Business Improvement District. The Business Improvement District's focus is to develop a sustainable marketing and promotion program to increase the economic vitality of the downtown and uptown areas of the City. The Palm Springs Business Improvement District Bylaws establishes the rules by which the Main Street Executive Board and the Marketing Steering Committee shall operate_ The Main Street Board is designated in the BID Ordinance to administer the program. In the event of any inconsistencies in the Business Improvement District Bylaws, the Palm Springs Business Improvement District (BID) Ordinance No. 1709 shall prevail. On June 28, 2007, the Main Street Executive Board reviewed and approved the Bylaws for the Palm Springs Business Improvement District, pending review by the City Attorney and City Council approval. The BID program (fee collection) started July 1, 2007. Existing businesses within the district receiving business license renewal notices received a cover letter and fact sheet ITEM NO. City Council Staff Report July 18, 2007—Page 2 Bylaws PS Business Improvement District explaining the program and applicable fees. New business license applicants within the district will receive the same information, but their fees are calculated at the time the application is submitted. In June the Main Street Executive Board solicited applications for the Marketing Steering Committee: Thirteen applications were received from business owners within the district, of which six applicants were selected to serve for a one year term on the Marketing Steering Committee. Three Executive Board Members will also serve on the Marketing Steering Committee. The Committee's first meeting was on July 3, 2007 with a follow up meeting on July 12, 2007, The Committee will meet frequently during the next six to 10 weeks in order to establish a short term program, as well as long term goals. FISCAL IMPACT: No fiscal impact. John R ym nd Director Cathy Van orn, Administrator om nity conomic Development Economic evelc meat & D mown David H. Ready, City Tom Wilson, As tant City Manager Attachments: Resolution CUOU32 RESOLUTION NO. A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM SPRINGS APPROVING THE BYLAWS OF THE PALM SPRINGS BUSINESS IMPROVEMENT DISTRICT WHEREAS, the City Council adopted Ordinance No. 1709 establishing the Palm Springs Business Improvement District; and WHEREAS, on June 28, 2007, the Main Street Executive Board adopted the Bylaws of the Palm Springs Business Improvement District. THE CITY COUNCIL OF THE CITY OF PALM SPRINGS DOES HEREBY RESOLVE AS FOLLOWS: SECTION 1. The Bylaws of the Palm Springs Business Improvement District attached as Exhibit "A" are hereby approved. ADOPTED this 18th day of July, 2007. David H. Ready, City Manager ATTEST: James Thompson, City Clerk 000003 Resolution No. Page 2 CERTIFICATION STATE OF CALIFORNIA ) COUNTY OF RIVERSIDE ) ss. CITY OF PALM SPRINGS ) 1, JAMES THOMPSON, City Clerk of the City of Palm Springs, hereby certify that Resolution No. _ is a full, true and correct copy, and was duly adopted at a regular meeting of the City Council of the City of Palm Springs on July 18, 2007 by the following vote: AYES: NOES: ABSENT: ABSTAIN: James Thompson, City Clerk City of Palm Springs, California MOE BYLAWS OF THE PALM SPRINGS BUSINESS IMPROVEMENT DISTRICT By the authority of and within the limitations imposed by California state law, the City Council of the City of Palm Springs, California has established the Palm Springs Business Improvement District by Ordinance No. 1709, adopted on February 21, 2007. Subject to the explicit oversight powers of the Council, the Palm Springs Business Improvement District is formed for the purpose set forth in the Parking and Business Improvement Area Law of 1989 (California Streets and Highways Code Part 6 of Division 18 starting with Section 36500) (the "Lave'). The Board of Directors of Main Street Palm Springs, a California Nonprofit Benefit Corporation 501(c)(6), shall act as the Advisory Board to the Palm Springs City Council. ARTICLE I PURPOSE The purpose of the Business Improvement District is to develop a sustainable marketing and promotion program to increase the economic vitality of the downtown and uptown areas of the City of Palm Springs. Main Street Palm Springs ("Main Street") and the City of Palm Springs ("City") have determined that the establishment of a Business Improvement District and the levy of assessments will promote the economic revitalization of the downtown and uptown areas of the City, increase consumer vehicle and pedestrian traffic, create jobs, attract new businesses, and retain existing businesses in these areas. ARTICLE II BOUNDARIES/MEMBERSHIP The Business Improvement District boundaries include all businesses on Palm Canyon Drive, north of Ramon Road and south of Tachevah Drive along both sides of the street; Indian Canyon Drive, north of Ramon Road and south of Alejo Road along both sides the street; Belardo Road, north of Ramon Road and south of Alejo Road on both sides of the street; Museum Drive on both sides of the street; Tahquitz Canyon Way west of Indian Canyon Drive on both sides of the street; La Plaza; Andreas Plaza; Amado Road; Arenas Road; and Baristo Road from Indian Canyon Drive west to Belardo Road on both sides of the street. ARTICLE III FEE STRUCTURE The assessment levied on each business required to pay business license taxes and located within the area of the District shall be: 1 HOW Category A—Retail 500 sq.ft, or less $250 501 sq.ft. - 1,000 sq.ft. $300 1,001 sq.ft. - 1,500 sq.ft. $350 1,501 sq.ft. _ 2,000 sq.ft. $400 2,001 sqft and over $500 Category B-1--Office Ground Level Category B-2 Office 2"a or higher floor level 500 sq.ft. or less $200 $150 501 sq.fL - 1,000 sq.ft. $250 $200 1,001 sq.ft. - 1,500 sq.ft. $300 $250 1,501 sq.ft. - 2,000 sq.ft. $400 $300 2,001 sq.ft. and over $500 $400 Category C— Restaurants, Bars and Clubs 1 - 25 seats $300 26 - 50 seats $350 51 - 75 seats $400 76 - 100 seats $450 101 - seats and over $500 Category D-Theaters 1 -100 seats $260 Over 100 seats $500 Category E—Hotels 1 —25 rooms $350 26—50 rooms $400 Over 50 rooms $500 Note: The term "business" includes each establishment, firm, medical office, or similar entity doing business within the District, but does not include each professional responsible for the payment of a business license pursuant to Section 3.90.200 of the Palm Springs Municipal Code, so long as each such professional is a member, subcontractor or employee of a business paying an assessment as provided in the Business Improvement District Ordinance No.1709. ARTICLE IV ADVISORY BOARD Section 1. Main Street Palm Springs is a California Nonprofit Benefit Corporation consisting of elected and appointed Board Members. The Main Street Board Members ('Board") is designated as the Business Improvement District Advisory Board for the purpose of making recommendations to the Palm Springs City Council and shall perform the following duties: 1. Create a Marketing and Promotions Program 2. Develop an Annual Program Budget 3. Oversee Implementation of the Program The Board shall establish rules and regulations as it deems necessary for the conduct of its business. The Board shall establish a Business Improvement 2 QQQQQ� District Steering Committee to develop and implement the marketing and promotions program. Section 2. The City Manager shall designate a staff liaison to assist the Advisory Board to administer the Business Improvement District program. The City Council shall review and approve the Business Improvement District Annual Budget and review the Program submitted by the Advisory Board no less than twice yearly. ARTICLE V PROGRAM EXECUTION The revenue from the levy of assessments shall be used for the purpose of funding, providing, or promoting activities which benefit businesses located and operating in the District. The revenues shall not supplant existing City funded programs within the District, nor shall the revenues be used to provide improvements or activities outside of the area or for any purpose other than the purposes specified in Resolution 21793 or Ordinance 1709 approved by the Palm Springs City Council. Section 1. The Business Improvement District Steering Committee: A nine (9) member Business Improvement District Steering Committee shall be established by the Main Street Board. The Committee shall consist of six (6) at large general members of the District, and three (3) Main Street Executive Board Members. General Committee Members shall represent at least three or more of the following industries: restaurant, hospitality, entertainment, retail and professional services. Section 2. Program Development: The Steering Committee shall develop the goals, objectives and measurements of the marketing and promotions program. The program shall not exceed the scope of activities outlined in Article VI, Section 4 of the Business Improvement District Bylaws. The Steering Committee shall present its recommendations for the budget and program plan to the Main Street Board for approval. The Main Street Board shall submit the budget and program plan to the City Council for review and approval during the City's annual budget cycle. ARTICLE VI ACCOUNTING PROCEDURES Section 1. Accounting: The Business Improvement District funds shall be maintained by the City Treasurer, with accounting records established to sufficiently identify and control these funds. Expenditures shall be processed through the City's established warrant payment procedure. 3 QQQQQ� Section 2. Procedures for Revenue Collection: The assessment fee shall be paid, collected, and administered in the manner business license taxes are paid, collected, and administered in accordance with Division II of Title 3 of the Palm Springs Municipal Code. Section 3. Procedures for Disbursements: Expenditures shall be processed through the City's established warrant payment procedure. Section 4. Use of funds: Revenues collected from the Business Improvement District assessment fee shall be limited to use within the defined area to finance a marketing and promotions program as described in Ordinance No. 1709. The funds shall be used solely for the marketing and promotional activities, which include but are not limited to: Advertising — print, television and radio or other media Public Relations and Press Releases Development of brochures/collateral pieces Special Event Coordination Professional Services (Marketing Consultant) Section 5. Fiscal Year: The fiscal year of the Business Improvement District shall coincide with the City's fiscal year. ARTICLE VII AMENDMENTS TO BYLAWS These Bylaws may be altered, amended or repealed and new Bylaws may be adopted by a two-thirds (2/3) majority vote of the Board of Directors of Main Street Palm Springs at any regular meeting of the Board. All amendments, alterations or repeal of the Bylaws shall be effective only after approved by the Palm Springs City Council. ARTICLE VIII CONSISTENCY WITH ORDINANCE In the event of any inconsistencies in the Business Improvement District Bylaws, the Palm Springs Business Improvement District Ordinance No_1709 shall prevail- 4 COOD08