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HomeMy WebLinkAbout1/10/2007 - STAFF REPORTS - 1.D.Community Redevelopment Agency of The City of Palm Springs, California Downtown Palm Springs Master Developer Opportunity Request for Qualifications 1. Introduction 1.1 Objective The Community Redevelopment Agency of the City of Palm Springs ("Agency') in conjunction with the Agua Caliente Band of Cahuilla Indians ("Tribe") is seeking qualifications from experienced urban development firms with master planning capability ("Developers") interested in participating in a master developer process in the downtown and Section 14 area of Palm Springs, California, as shown on the map in Attachment A ("Project Area"). The Agency's objectives in the project are to redevelop its downtown area to be a catalyst for the development of the property surrounding the nearby Palm Springs Convention Center into a quality destination resort that would capitalize on the Palm Springs name; increase hotel mom nights in the city, thereby increasing Transient Occupancy Tax (TOT) revenues; and, bring additional marketing opportunities to the 250,000 s.f. Convention Center to help maximize its usage. The City of Palm Springs adopted an Interim Downtown Urban Design Plan in July, 2005, which is the blueprint for the development of the downtown area. The City and Agency have had a long-term relationship with the Tribe, which is both a sovereign Indian tribe and a major property owner in Section 14, and which has had a long- standing interest in the Project Area. Section 14, the square mile of land immediately east of the downtown core, is the historic heart of the Tribe's reservation and the location of several of its most significant economic assets, including the Spa Resort Hotel and Casino. The Tribe and the City of Palm Springs also adopted the Section 14 Master Plan in 2003 and 2004, which is the blueprint for the area. Community Redevelopment Agency of the City of Palm Springs Downtown and Section 14 Master Developer RFQ 1 November 13, 2006 v�J.�iT/OlJFL The Agency chose to use the RFQ process to increase the quality of proposals received and to assist in selecting its development partner as quickly as possible in order to keep the potential downtown and Section 14 projects within the current development cycle. It is also felt that the RFQ process allows the Developer maximum flexibility in responding to this solicitation. In looking at the Master Planning and development opportunity, the Developer should examine the Interim Downtown Urban Design Plan as well as the Section 14 Master Plan to understand the vision of the City, the Agency and the Tribe in drafting those plans. [Links to on-line versions of both plans are found on the City's website: www.oalmsodnas- ca.cov/departments/Dlannina]. The City and Agency desire to strengthen the retail core of the downtown area and have worked on the development of several large mixed use projects as gateway or anchor projects; the Tribe's Section 14 Master Plan has a strong emphasis on the development of resort and retail/entertainment activities within its area. For the past several years, the community has pursued an arts and entertainment strategy for the Project Area, with many of the amenities described below as major community assets. The Master Plan should anticipate that the development of the area should include a significant arts and entertainment component. 1.1.1 Design for Development Master Plan On July 5, 2006 the Agency approved undertaking a "Design for Development' for the Project Area, approving the map boundaries and the use of the City of Palm Springs' Interim Downtown Urban Design Plan and the Section 14 Master Plan (developed by the Tribe and adopted as a Specific Plan by the City) as the design criteria. The first steps were to define the boundaries of the study area and approve the criteria to be used as the foundation for drafting the "Design for Development" Master Plan document. The Redevelopment Plans for Merged Redevelopment Project Areas 1 and 2 contain a provision (Section 617) authorizing the Community Redevelopment Agency to establish more specific design and development criteria for selected portions of the redevelopment project area. Section 617 provides as follows: "Desian for Develooment Within the limits, restrictions, and controls established in this Plan, and subject to the provision of Sections 601 and 607 herein, the Agency is authorized to establish land use, heights of buildings, land coverage, setback requirements, design criteria, traffic circulation, traffic access, and other development and design controls necessary for proper development of both private and public areas within the Project Area." The Design for Development Master Plan boundaries for portions of the downtown core (in Merged Area #1), Section 14 (Merged Area #2) and surrounding areas were adopted on July 5, 2006, (See map in Attachment A.) Community Redevelopment Agency of the City of Palm Springs Downtown and Section 14 Master Developer RFQ 2 November 13, 2006 Under the Redevelopment Plans, the area may cross project area boundaries; in addition, the Master Plan Area includes some areas outside the Redevelopment Project Areas. While the Agency does not have the authority of Section 617 for areas outside a redevelopment project area (e.g., O'Donnell Golf Course), the City has planning tools that are available (e.g., specific plan, zoning overlay, etc.) which can be combined with the planning effort on the Design for Development. Both the Agency and Tribe have approved the map, per the Memorandum of Understanding entered into by the City, Agency, and Tribe in May, 2000 (Attachment B); the boundaries could be subject to further refinement. The Agency will employ Design for Development guidelines outlining the uses, intensities and other design and development criteria in the Master Plan area. The Design for Development criteria will use the Section 14 Master Plan for areas east of Indian Canyon Drive and the Interim Downtown Urban Design Plan for the downtown area. The Developer will work with City, Agency and Tribal staff to develop an economically viable Master Plan for the Project Area that will provide for the coordinated development in downtown and in Section 14. The elements of the plan will include: • The location of proposed land uses, including attractions, hotels, retail, offices, and residential projects; • Types of tenants or brands that would be successful in the project area based on the demographics of the area's full- and part-time residents as well as tourists and conventioneers; • An inventory of undeveloped and underdeveloped properties in the Project Area by type of land use designation; • A list of development opportunities for the Master Plan Developer, 1.1.2 Master Developer Opportunityr The proposed Project Area is approximately 515 acres of developed and undeveloped property in and near downtown Palm Springs. It is located in two Merged Redevelopment Project Areas, Merged Area #1 and Merged Area #2, and is a mix of land tenures: (1) fee simple land; (2) Tribal Trust land; (3) Indian "Allotted" but not Leased land; and, (4) Indian "Allotted" and Leased land. Several parcels are owned by the Community Redevelopment Agency and the City of Palm Springs and are currently under development for convention center hotels. Based on the development criteria developed in the Master Plan (such as type of development product, tenant mix, etc.) the Master Developer would use the Inventory Community Redevelopment Agency of the City of Palm Springs Downtown and Section 14 Master Developer RFQ 3 November 13, 2006 of Undeveloped and Underdeveloped Properties in the Project Area, developed in the Master Planning Process described above, to identify desirable projects for them to undertake, either as a private development opportunity only or working with the Agency or the Tribe. In each development opportunity the Developer is to identify the anticipated role of the public agencies. Additionally, several major elements of the Master Plan, such as the development of the major mixed use projects in downtown, the convention center hotels, and significant residential developments, are already underway. The Master Developer will define new development opportunities, niche projects complementing current major projects, and collaborative opportunities for redevelopment projects, independently or in collaboration with the entitled or selected developers of the major projects to expand the scope of their redevelopment activities. A successful Master Developer proposal would contain one or more collaborations and/or partnerships with existing downtown and Section 14 developers, 1.2 Proposed Project Area The eastern portion of the 515 acre Project Area is dominated by resort and hospitality uses, including the Spa Resort Casino, the Palm Springs Convention Center, and the proposed Agua Caliente Cultural Museum. All three properties are described in further detail below. In addition, there are several thousand condominium units already built or under development in the area, which is known as Section 14 and is the historic heart of the Agua Caliente Indian Reservation. Adjacent to the Convention Center is a 410-room Wyndham Hotel (the conference hotel) as well as parking lots to be developed with a 400-room Hard Rock Hotel and a 200-room Westin Hotel. Located immediately to the west of the Convention Center are the Plaza Villas condominiums and the 119,000 square foot Spa Resort Casino. Other significant hotel properties in Section 14 include the Spa Resort Hotel (237 rooms), the Hilton Palm Springs Resort (250 rooms), Hotel Zoso (165 rooms), as well as limited service hotels Courtyard by Marriott and Extended Stay America. Other attractions in Section 14 include the proposed Agua Caliente Cultural Museum and The Courtyard mixed use project. (which features the 9- screen Regal Theaters). The westem/central portion of the Project Area is comprised of the central business district of the City and is heavily developed with retail uses, as well as some office, especially in the southern end. Several large, mixed -use projects have been proposed and approved in the downtown area, per the Interim Downtown Urban Design Plan, including multi -acre projects at Alejo Road and Ramon Road. In addition, the redevelopment of the Desert Fashion Plaza in the center of the downtown area represents a key project to the community. Located at the center of the downtown core, the Desert Fashion Plaza is a 300,000 square foot enclosed shopping center situated on 13 acres. It is currently about 75% vacant, with the street -fronting spaces leased and all of the interior spaces in the mall vacant and sealed off Community Redevelopment Agency of the City of Palm Springs Downtown and Section 14 Master Developer RFQ 4 November 13, 2006 from the public. In October, 2005 a portion of the mall was demolished to make way for the Pavilion Theatre, a 900-seat tented theatre structure, described below. In addition to the retail and office uses, downtown also features a 190-room Hyatt Suites Hotel and the 125-room Palm Mountain Resort as its largest hotel properties; recently a 51-room boutique hotel was approved. The far western edge of the Project Area is dominated by the O'Donnell Golf Course on the north, the Palm Springs Art Museum in the center, and the Historic Tennis Club Neighborhood to the south. The Tennis Club area is heavily developed with small, boutique hotels, including the Viceroy and the Orbit In and residential uses. 1.3 Contract Terms 1.3.1 Master Planning The Developer should propose undertaking the master planning of the Project Area. The Master Plan document should contain: An analysis of the community demographics, including the demographics of the full-time residents, part-time residents, and tourists as it relates to the commercial and retail potential of the downtown and Section 14 areas. The City of Palm Springs undertook an extensive demographic analysis of the community and specifically the 15-minute trade area with the Buxton Company in September, 2004; the data from that study is available to the Developer. An analysis of the community assets including the entertainment and cultural attractions as they relate to downtown, as well as the potential development constraints in the Project Area. • An analysis of the list of "desired uses" for the Project Area produced by the Agency and Tribe for their economic feasibility and location potential. A conceptual map showing existing land uses in the Project Area, as well as the site of potential Development Opportunities on undeveloped or underdeveloped parcels, a narrative description of those potential Development Opportunities, and a sample conceptual design for a selected number of proposals. 1.3.2 Master Development In order to be selected, the Developer must propose to provide Master Planning services. This selection process will be largely driven by the qualifications and experience of the Developer. For each proposed project, the Developer must present a Community Redevelopment Agency of the City of Palm Springs Downtown and Section 14 Master Developer RFQ 5 November 13, 2006 conceptual plan for how the project would be undertaken, including a schedule that would incorporate property acquisition, the design process, the entitlement process, the construction period, and absorbtion/stabilization. A separate conceptual plan must be submitted for each Development Opportunity. In addition, the Developer should identify the Agency s and/or the Tribe's potential role in each Development Opportunity. 1.4 Other amenities Aside from the numerous attractions of downtown Palm Springs, with dozens of restaurants and shopping opportunities, the community also features the Convention Center, the Spa Resort Casino, the Palm Springs Air Museum, the Palm Springs Aerial Tramway (open year round) and Knott's Soak City Water Park, which is open from March through November and provides a major regional attraction through the summer months for Southern Californians. The latter three attractions are in Palm Springs but not in the Project Area. 1.4.1 Palm Springs Convention Center The City recently completed a $43.6 million expansion of its Convention Center facilities. The convention center was completed and dedicated December 31, 1987 and originally contained approximately 110,000 square feet. In 1992, the City completed a 47,000 square foot expansion to the convention center. Currently, approximately 66,000 square feet is exhibit and convention space, approximately 16,000 square feet is utilized for meeting and function Proms, approximately 20,000 square feet is service and support space, approximately 7,500 square feet is used for food service and the remaining approximately 32,000 square feet provides building circulation. In addition, there is approximately 20,000 square feet of outdoor function area. The City's objective in building the convention center was to support and enhance the tourist and convention business, which is the City's most important industry. The hotel, retail, entertainment and other businesses, which serve the needs of tourists and convention center attendees, generate significant revenues to the City in the form of transient occupancy taxes, sales taxes and property taxes. There are over 160 hotels and 6,500 hotel rooms in the City of Palm Springs. In 2001, the City commissioned a study to determine what opportunities existed to compete more effectively for conventions and meetings. The study concluded that if the City could expand certain aspects of the existing facility (primarily exhibit hall space and meeting rooms), that the Convention Center could accommodate 73% of all groups that bring their meetings to California, as opposed to the 43% of all groups that the space was then able to accommodate. Based on this study the City determined that an expansion of the convention center was feasible. In November 2001 and again in November 2003, voters in Palm Springs approved ballot measures to increase the City's transient occupancy tax rate for the purpose of generating funds to pay for the expansion. The hotel owners supported these ballot measures. Community Redevelopment Agency of the City of Palm Springs Downtown and Section 14 Master Developer RFQ 6 November 13, 2006 The Convention Center Expansion was designed by Fentress Bradbum Architects, Ltd, Denver, Colorado, and will add an additional 115,000 square feet of space to the existing Convention center, for a total building area of 250,000 square feet. The City estimates that the total cost to construct the Project will be $43 6 million. Primary construction commenced in April 2004 and the City completed construction in September 2005. The existing Convention Center and parking remained open during construction. The space in the Convention Center before and after the expansion is summarized as follows. Exhibit/Convention Space Meetinq/Function Rooms Food Service Support/Circulation Total (excluding outdoor function area) Existinn 64,000 sf 16,000 sf 8,000 sf 69,000 sf 157,000 sf After Expansion 100,000 sf 31,000 sf _ 10,000 sf I 109,000 sf I 250,000 sf The convention center is managed by SMG, a professional facilities management and operating company. SMG specializes in the management of convention centers and currently operates 98% of the publicly owned exhibition space in North America operated by private companies. The 48 convention and exhibition facilities currently managed by SMG include more than 9 million square feet of space and range in size from 30,000 square foot exhibit halls, with adjacent active sports arenas, to the 1,000,000 plus square feet of Reliant Astrohall in Houston and The National Trade Center in Toronto. Over 16 million people attended more than 4,500 convention and exhibition events at SMG managed facilities in North America last year. These included consumer shows, trade shows, conventions, corporate meetings, product launches and other special events. In 2002, the convention center was booked for 90 events with over 133,000 attendees. In 2003, during the early period of construction, the Convention center was booked for 86 events with over 101,000 attendees. The largest bookings included: • California Teachers of English (5,100) • Palm Springs Exotic Car Auction (5,000) • Valleywide Employment Expo (5,000) • California Mathematics Council • Aircraft Owners & Pilots Association (11,700) Community Redevelopment Agency of the City of Palm Springs Downtown and Section 14 Master Developer RFQ 7 November 13. 2006 Actual and tentative bookings though the end of the year for 2004 (during the construction period) are estimated to total 81,000 attendees over 49 events. Largest bookings include: • Palm Springs Modem Show (3,000), • Computer Using Educators (4,000) • Palm Springs Home Show (5,000) • JS Enterprise (5,000) • Valleywide Employment Expo (5,000). In 2003 and 2004, the Convention Center also hosted the Miss Teen USA Pageant, part of the Miss Universe Organization (owned by Donald Trump and NBC Universal) which reached a worldwide television audience of several million with its live broadcast. In 2004, there were 38 events already booked for 2005 (with construction scheduled through September of 2005) with estimated attendees of 55,975; 32 events in 2006 and 22 events in 2007. Many future bookings are a result of repeat visitors. However, the City expects that bookings because of the completed expansion will increase average annual attendees figures to exceed 186,000 as soon as 2007. 1.4.2 Spa Resort Casino Owned and operated by the Aqua Caliente Band of Cahuilla Indians, the Spa Resort Casino is the only Indian casino located in a downtown in the State of California and will likely retain that competitive advantage under new limitations proposed by the State of California and supported by the U.S. Department of the Interior, which will limit the expansion of Indian gaming on non -Indian parcels located in urban areas. Few Indian reservations in California encroach into urban areas, as is the case in Palm Springs. (Or, conversely, few cities have developed on Indian reservations like in Palm Springs.) Opened in November 2003, the casino boasts 119,000 square feet of gaming, support and restaurant space. It was designed by the architectural firm of Wimberly Allison Tong & Goo (WATG) of Newport Beach, California, and constructed by Penta Construction. The casino features a Stage Deli and a Steakhouse Restaurant, among other eateries, and is affiliated with the Spa Hotel Resort, a 237-room hotel located at the comer of Indian Canyon Drive and Tahquitz Canyon Way. 1.4. 3 palm Springs Art Museum Other amenities within walking distance of the casino include the Palm Springs Art Museum, the most significant art museum between Los Angeles and Phoenix. The Palm Springs Art Museum (formerly the Palm Springs Desert Museum) is at the base of Mt. San Jacinto. Founded in 1938, the Palm Springs Art Museum is an educational Institution that promotes a greater understanding of art and performing arts through collections, exhibitions and programs. The Museum's permanent art collection features 19th, 20th, and 21st century works focusing on contemporary California art, classic Community Redevelopment Agency of the City of Palm Springs Downtown and Section 14 Master Developer RFQ 8 November 13, 2006 western American art, Native American art; Pre -Columbian art, Mexican art, and European modem art; glass studio art, American mid -twentieth century architecture, and American photography. In addition, the Museum's 400-seat Annenberg Theater keeps an eclectic calendar from ballet to modem dance, opera to jazz, and comedy to drama. 1.4.4 Agua Caliente Cultural Museum The new Agua Caliente Cultural Museum will be located on Tahquitz Canyon Way. The new museum, which has not yet been built, is being designed by the architectural firm of Jones & Jones, one of the principal architects for the Smithsonian Institution's new National Museum of the American Indian in Washington, D.G. The Museum will also be a Smithsonian Affiliate, which will allow it to bring world -acclaimed exhibitions from the vast Smithsonian Collection to Palm Springs. The groundbreaking ceremony for the museum was held in March 2005. 1.4.5 Fabulous Palm Springs Follies Located in the downtown district is the Fabulous Palm Springs Follies, which sells out the 800-seat Plaza Theatre eight shows a week from early November to Memorial Day. The Follies, which features Las Vegas -style showgirls in full costume (all over the age of 55) in 1940's-style revue, has been featured on ABC's 20/20, The Today Shorn, The New York Times, and other national and international publications since its founding 15 years ago. It was also the subject of an Oscan -nominated short film. 1.4.6 Pavilion Theatre Also located in the downtown district is the Pavilion Theatre, a 900-seat live theatre venue which features eight shows a week from early November to May. The featured show is called Cirque Dreams, a Cirque de Soleil-style performance. The venue also showcases concert performers, including a recent benefit concert for the Palm Springs Art Museum featuring pop singer k.d. lang. 1.4.7 Palm Canyon Theatre Located in an historic building at the north end of the downtown district is the Palm Canyon Theatre, a 206-seat live theatre venue which remains the only Actors Equity theater in the desert. The theater runs a full season from late September to May, and has recently entered a partnership with the Palm Springs International Film Festival to be a film festival venue during its run in January. Community Redevelopment Agency of the City of Palm Springs Downtown and Section 14 Master Developer RFQ 9 November 13, 2006 1.5 Entitlements For the Master Development portion of the proposal, the necessary entitlements to develop the project will include development permits and environmental documents. The Developer will be responsible for processing all permit applications. 1.5.1 General Plan Designation The eastern portion of the Project Area is described in the Section 14 Master Plan "Master Vision Plan." It has land use designations including Resort/Attraction, a designation created to facilitate the development of hotel projects; Retail/Entertainment/Office; and High Density Residential, The Downtown Core area is primarily Central Business District designation, while the Tennis Club area is primarily Medium Density Residential, which allows both residential and hospitality uses. 1.5.2 Zoning Designation The City of Palm Springs adopted the Section 14 Master Plan in April, 2004; the Master Plan replaces the City s previous zoning designations in favor of new development standards. In the City's other areas, including downtown and the Tennis Club, for example, an R-3 designation allows for up to 43 hotel rooms per acre, given other site development standards. The downtown core area is subject to the provisions of the Interim Downtown Urban Design Plan. 1.5.3 Environmental Analysis The Developer may need to commission the numerous special studies necessary to analyze the environmental impacts of a spec proposed project, including but not limited to a traffic study. However, the Tribe did adopt a Program EIS/EIR for the Section 14 Master Plan, which analyzed the environmental impacts of the mammum development potential of the area; it is possible that a hotel on the Project Site would not require a separate EIR but could "tier' off the existing one. A final determination of that would only occur after an Initial Study of an actual development project, though. The Downtown Urban design guidelines were adopted by resolution by the City Council on July 20, 2005- No specific action under CEQA was taken at that time, though it is anticipated that the Guidelines will form the basis of the Urban Design Element of the City's updated General Plan, expected to be adopted in early 2007. 2. Proposal Format/Contents 2.1 Response Format 2.1.1 Cover Letter Include a cover letter indicating the nature of the developer team: joint venture, corporate developer, Limited Liability Corporation, franchisee, etc. The letter Community Redevelopment Agency of the City of Palm Springs Downtown and Section 14 Master Developer RFQ 10 November 13, 2006 must include the company name, address, email, name, and telephone and fax number(s) of the person(s) authorized to represent the development team. 2.1.2 Table of Contents A Table of Contents for all the material contained in the response. 2.1.3 Development Team Indicate past experience (including level of involvement) within the past five years for this speck type of project. The project team could include principals and employees of the development company; and, other LLC partners or members, if identified. 2.1.3.1 Company Principals Development company's or principals' project experience, especially with urban infill projects Specific individuals from the development company assigned to this project; i.e. specific responsibilities and duties, etc. Projects completed by the development company with name and telephone number of contact Availability of the team and the percentage of their current workload that would be assigned to the project - Significant urban infill development experience is desiraNe from the project principals. 2.1.3.2 Other Development Team Members Other development partners' (such as limited- or equity partners or LLC members) experience, especially with urban infill projects • Specific individuals from the other partners assigned to this project; i.e. specific responsibilities and duties, etc. • Projects completed by the other partners with name and telephone number of contact • Availability of the team member and the percentage of their current workload that would be assigned to the project. 2.1.3.2 Developer Collaborations and Partnerships Identify collaborations with other local established development partners, especially those with current active major urban infill projects in Palm Springs Community Redevelopment Agency of the City of Palm Springs Downtown and Section 14 Master Developer RFQ 11 November 13, 2006 Specific individuals from the other partners assigned to this project; i.e. specific responsibilities and duties, etc. Projects in Palm Springs proposed by the other partners with name and telephone number of contact Nature of the collaboration and partnership. 2.2 Response Requirements The total response package is not to exceed thirty (30) typewritten pages, excluding maps, brochures, and other exhibits which may be included with the package. The extra materials, provided they are not part of the submission package, do not count against the page limit total. Four (4) original proposals are required. Facsimile (fax) proposals will not be accepted. The proposal shall include the name of the Developer submitting the proposal, mailing address, telephone number, and the name of the individual to contact for further information. 2.2.1 Due Date All responses are due in the Economic Development Offs Postmarks will not be accepted. office 22.2 Submissions City of Palm Springs' Department of Community & by 4:00 p.m. on Thursday, January 25, 2007. All proposals are to be mailed or hand -delivered to: Via U.S. Mail Hand Delivered or Packaae Service John Raymond John Raymond Director of Community & Director of Community & Economic Development Economic Development City of Palm Springs City of Palm Springs P.O. Box 2743 3200 Tahqultz Canyon Way Palm Springs, CA 92263-2743 Palm Springs, CA 92262 2.2.3 Submissions are Final No corrections or modifications to the proposal may be made after the due date. 2.2.4 Confidentiality of Submissions Community Redevelopment Agency of the City of Palm Springs Downtown and Section 14 Master Developer RFQ 12 November 13, 2006 While the City shall endeavor to keep any confidential information private, it reserves the right to release the name of all proposers, as well as a summary of their proposals, to the media, the public, or any party that requests it. 2.3 Primary Agency Contacts In order to streamline the flow of information to interested developers, the Agency has designated Primary Department Contacts in each of the affected departments. Please use only these contacts to receive additional information for your application. If you have a question about.. ContacMle Telephone This application process or other nearby John Raymond, 760-323-8228 land and development opportunities. Director of Community & Economic Development The Section 14 Master Plan, development permits, environmental approvals, or development standards The Tribal Property, the Section 14 Master Plan, the Spa Casino, other Tribal Questions The Palm Springs Convention Center 3. RFQ Evaluation Process Mr. Craig Ewing, Director of 760-323-8245 Planning Services Tom Davis, Chief Planning 760-325-3400 Officer or Todd Hooks, Economic Development Director, Agua Caliente Band of Cahuilla Indians Jim Dunn, General 760-322-8400 Manager Processing of the RFQ responses will be handled in the following manner. 3.1 Initial Evaluation All responses will be evaluated to develop a list of interested Master Planners/Master Developers. The Agency may choose a single proposer for further negotiation based on its proposal, or to choose 2 to 3 proposers and have them refine their proposals with more detailed conceptual proposals, site planning, or business terms. 3.2 Interviews The Agency reserves the right to hold interviews or select a Preferred Developer without interviews. The recommendation for selection will be made on the basis of qualifications, the Community Redevelopment Agency of the City of Palm Springs Downtown and Section 14 Master Developer RFQ 13 November 13, 2006 soundness of the Master Planning and Development Opportunities, the team's demonstrated experience in the urban infill and response to the RFQ. 3.3 Agreements to Develop the Property Upon conclusion of negotiations, the Agency anticipates that it will negotiate a series of agreements with the Developer that will document the contractual terms of the deal. The first agreement would be an Master Planning contract for a minimum of six months during which the Developer would undertake the project through the entitlement process; then, a series of Exclusive Agreements to Negotiate (for each Development Opportunity); followed by Disposition and Development Agreements which would provide for the disposition of the parcel to the Developer and create any Agency -imposed covenants on the land. 4. Developer Selection Each proposal will be reviewed by an evaluation group to determine if it meets the proposal requirements. Failure to meet the requirements for the Request for Proposals may be cause for rejection of the proposal. The evaluation group may ask for formal oral presentations by the selected Developers. The City reserves the right to waive the requirement for formal presentations, and to make final sections determined upon review of the work proposals only. A final selection of the Developers will be determined following review of all work proposals and/or formal oral presentations. The selected Developers will work closely with City staff throughout the duration of the contract. A development firm will be selected for final negotiation of a contract based upon the following factors: Project Understanding: Degree of understanding of urban infill development, municipal government and development activities — (25%)- Firm Qualifications/Consultant References: Past experience in municipal government - sponsored projects and other infill projects in urban neighborhoods or downtowns (40%). Project Managers/Staff Qualifications: Qualifications of the staff assigned to manage the project — (20%). Proposed Collaborations with Other Local Developers — (15%), Community Redevelopment Agency of the City of Palm Springs Downtown and Section 14 Master developer RFQ 14 November 13, 2006 "Design for Development" Project Area e: 0-I lie: I V N N R'G-A(a) - --G•A{g} .1 R-G�A{B AL R.q 3 R-4 ri I, L, � R-A 'R•2 i ii-2 p ? The Community Redevelopment Agency of The City of Palm Springs, California