HomeMy WebLinkAbout20138 - RESOLUTIONS - 7/18/2001 RESOLUTION NO. 20138
OF THE CITY COUNCIL OF THE CITY OF PALM SPRINGS, '
CALIFORNIA, ACCEPTING THE SIMAT, HELLIESEN &
EICHNER, INC. (SH&E) AIRPORT MARKETING
RECOMMENDATIONS AND ADOPTING THE SAME AS THE
AIRPORT'S MARKETING PLAN,APPROVING AMENDMENT
NO. 1 TO AGREEMENT NO. 4334 WITH SH&E FOR
CONTINUED MARKETING SERVICES AND AUTHORIZING
A PAYMENT OF $15,000 TO THE GREATER PALM
SPRINGS CONVENTION & VISITORS AUTHORITY FOR
USE IN NEGOTIATING WITH AMERICAN AIRLINES FOR
CONTINUED YEAR-ROUND DALLAS SERVICE.
WHEREAS for the last decade, the Palm Springs International Airport has spent more than
$50 million dollars to develop a first class Airport facility with a low Airline Rates & Charges
Fee Structure; and
WHEREAS with the necessary facility in place,the staff,Airport Commission and City Council
have expressed a desire to take on a more active role in aggressively marketing the Airport;
and
WHEREAS to bring the necessary marketing expertise to the Airport, the City, with the
assistance of the tourism industry, selected and hired the firm of SH&E; and
WHEREAS SH&E has completed a three-month study of the Palm Springs market and has
developed a Strategic Marketing Plan for the Airport;
NOW THEREFORE BE IT RESOLVED as follows:
1. That the SH&E Strategic Marketing Plan for the Palm Springs International Airport,
entitled"Airport Marketing Recommendations for Palm Springs International Airport,"
dated July 2, 2001, is hereby accepted and adopted as the Airport's Official Marketing
Plan; and
2. That Amendment No. 1 to Agreement No 4334 with SH&E for continued on-call
marketing services, in an amount not to exceed $89,000 is hereby approved; and
3. That $15,000 of Airport Marketing funds are hereby authorized to be provided to the
Greater Palm Springs Convention and Visitors Authority for its use in modifying its
agreement with American Airlines for continued year-round Dallas service with the
goal of eliminating the cash subsidy overtime.
Res. No. 20138
July 18, 2001
Page 2
ADOPTED this 18th day of July 02001.
AYES: Members Hodges, Jones, Oden, Reller-Spurgin and Mayor %leindienst
NOES: None
ABSENT: None
aES CITY OF PALM SPRINGS, CALIFORNIA
City Clerk City Manager
REVIEWED & APPROVED AS TO FORM
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