HomeMy WebLinkAbout17502 - RESOLUTIONS - 5/1/1991 l RESOLUTION NO. 17502
OF THE CITY COUNCIL OF THE CITY OF PALM
SPRINGS, CALIFORNIA, APPROVING A CONTRACT WITH
AMERICAN AIRLINES/FLY AAWAY VACATIONS FOR
$10, 000 FOR A COOPERATIVE ADVERTISING PROGRAM.
WHEREAS it has been determined that Palm Springs should be included
in a major tour operator program; and
WHEREAS American Airlines/Fly AAway Vacations is the largest tour
' operator in the United States, annually selling more than one
million vacation packages; and
y WHEREAS American Airlines/Fly AAway Vacations has developed a
' . program that would promote Palm Springs and other Coachella Valley
cities in newspapers and by direct mail in various cities, to
13 , 000 key American Airlines travel agencies and in several major
travel publications, with a total advertising circulation of over
five million; and
WHEREAS, to fund the advertising program, American Airlines/Fly
AAway Vacations is asking the five participating Coachella Valley
cities to provide $10, 000 each.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of
Palm Springs, California, does hereby approve entering into a
contract with American Airlines/Fly AAway Vacations for $10, 000 for
a cooperative advertising program.
ADOPTED this 1st day of May, 1991.
AYES: Councilmembers Broich, Hodges, Murawski , Neel and Mayor Bono
NOES: None
ABSENT: None
r ATTEST: CI1^ O PALM SPR G ALIFORNIA
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City _C-lerk City Mmpr
REVIEWED & APPROVED: