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Home My WebLink About2020-06-02 PAC Meeting AgendaPUBLIC ARTS COMMISSION CITY OF PALM SPRINGS, CALIFORNIA STUDY SESSION AGENDA Tuesday June 2, 2020 Shawnda Faveau Mara Gladstone Tracy Merrigan, Vice-Chair Alfonso Murray 4:00 PM Russell Pritchard Ann Sheffer, Chair Thomas Yanni Pursuant to Executive Order N-29-20, this meeting will be conducted by teleconference and there will be no in-person public access to the meeting location. CALL TO ORDER: ROLL CALL: ACCEPTANCE OF AGENDA: PUBLIC COMMENTS: This time has been set aside for members of the public to address the Public Arts Commission on items of general interest within the subject matter jurisdiction of the Commission, and agenda items if the member of the public cannot be present later in the meeting at the time the item is heard by the Commission. Additionally, members of the public may address the Commission on each item listed on the posted agenda at the time each item is heard. Although the Public Arts Commission values your comments, pursuant to the Brown Act, it generally cannot take any action on items not listed on the posted agenda. Five (5) minutes are assigned for each speaker. A. REPORT FROM THE CHAIR B. ITEMS FOR DISCUSION / APPROVAL: 1. Agreement with Scene Creative for Project Management and Consulting Services. 2. Agreement with The Very Best Services for Social Media Strategy and Web Management Services. 3. Extension of Agreement with The Art Collective for one year at a cost of $30,000 for Continuing Maintenance of Art. 4. Discussion of "Community Art Responds to Economic Shutdown" (CARES) Mini-Grant Program. 5. Discussion of Neighborhood Grants Program. 6. Discussion of Mural on West Elm Building. C. COMMISSIONER COMMENTS/REPORTS/REQUESTS Public Arts Commission Meeting Agenda -June 2, 2020 Page2 D. REPORT FROM DIRECTOR/STAFF ADJOURNMENT: The Public Arts Commission will adjourn to a Regular Meeting, date to be determined, at Palm Springs City Hall, Large Conference Room, 3200 E. Tahquitz Canyon Way, Palm Springs, CA 92262. It is the intentipn of the City of Palm Springs to comply with the Americans with Disabilities Act (ADA) in all respects. If, as an attendee or a participant at this meeting, or in meetings on a regular basis, you will need special assistance beyond what is normally provided, the City will attempt to accommodate you in every reasonable manner. Please contact the Office of the City Clerk, (760) 323-8204, at least 72 hours prior to the meeting to inform us of your particular needs and to determine if accommodation is feasible. Pursuant to G.C. Section 54957.5(b)(2) the designated office for inspection of records in connection with the meeting is the Office of the City Clerk, City Hall, 3200 E. Tahquitz Canyon Way (760) 323-8204. AFFIDAVIT OF POSTING I, ANTHONY J . MEJIA, City Clerk of the City of Palm Springs, California, hereby certify this Notice was delivered to each Public Arts Commissioner, provided to all parties who have requested such notice and posted at City Hall and on the City website, on or before 5:30 p.m. on May 28, 2020, as required by established policies and procedures. SCENE CREATIVE, LLC SCOPE OF SERVICES I-ten'\ e. l This is an agreement with Scene Creative to provide Project Management and Consulting Services to the Public Arts Commission from July 1, 2020 to January 31, 2021. Projects may include the list below, which is subject to change. The scope of work to include support with planning, execution, payment for artists and materials, and reporting. Outline of Projects 1. Create and manage application process for Mini-Grants projects. 2. Oversee and report on Mini-Grant projects. 3. Manage payments for artists and materials, to be reimbursed with proof of receipts. Payment 1. Contractor will be paid $45/hour for services as billed each month. 2. Contractor will submit detailed invoices outlining all work completed. 3. Contractor will be reimbursed separately for any related expenses with proof of receipts or invoice, and separately for any Project costs (artists and materials). Scope of Contract 1. Hourly work by Contractor shall not exceed $20,000 for the term of this agreement. 2. Contractor will receive $5,000 for artist fees at the commencement of the project; additional reimbursements for artist fees will be made monthly after reporting. 3. Contractor will provide a status update and/or completion report with each billing cycle. Types of project for Mini-Grants 1. Artwork to enliven re-opened businesses and draw foot traffic, as requested by owners. 2. Storefront installations on temporarily or permanently closed businesses 3. Loan of artwork for storefronts, medians, empty lots, or other public places SOCIAL MEDIA STRATEGY AND WEB MA -NAG EM ENT PROPOSAL FOR PALM SPRINGS PUBLIC ARTS COMMISSION :t-teh'\ B. ~ MAY 2020 \MAG\NE ARl HERE INSTAGRAM MAY 2020 GL THE VERY BEST SERVICES • Current followers: 2,330 • Impressions: aprox 8,000 per week FACEBOOK • Current followers: 690 • Reach: aprox 6,000 per week PALM SPRINGS PUBLIC ARTS COMMISSION GOALS We will implement new strategies and create different content to grow our audience and increase participation from the public. Some of the goals are: • Increasing brand awareness • Promoting public art projects and documenting the process • Community building and engagement through Social Media. • Driving visitors to the new website and encourage registrations to the Artist Directory. • Improve communication with the growing Latino community in the city and the Valley. INCLUDED SERVICES SOCIAL MEDIA: MAY 2020 GL THE VERY BEST SERVICES • Evaluation and goal setting for Palm Springs Public Arts Commission social media platforms. • Content creation for Facebook and lnstagram. • Social Media monitoring. Continuous monitoring of messages, comments and notifications in all accounts. • Creation of Facebook ads and campaigns. Audience, locations, interests, budget, duration and reach settings will be provided to the client to approve for each campaign. Campaign budget is not included in this proposal. • Campaign Conversion/ results tracking. Conversions will be tracked with a Facebook Pixel to properly measure the impact of a campaign and the return on ad spend. Examples of conversions include website clicks, sign-ups or leads. Facebook pixel will be installed on the website. • Campaign specific reports. A report with results for ad campaigns will be provided at the end of the campaign. SPECIAL PROJECT (Mini-Grants) • Manage the technical aspect of application process for Mini-Grants through the website • Promotion of Mini-Grant projects on social media channels • Photo and video coverage of Mini-Grant projects. Including "coming soon" announcements, interviews with artists and installations. ONGOING SOCIAL MEDIA • Thursday Nights at the Museum • Pu b Li c a rt pieces i n Pa l m Sp r i n gs SPANISH-LANGUAGE CAPTIONS AND POSTS • Spanish captions will be added to all future posts under the english caption on Facebook and lnstagram. (Video interviews and stories excluded) WEBSITE: • Website maintenance and updates • Creation of new pages or features for website as needed (including public art map) MAY 2020 GL THE VERY BEST SERVICES TRACKING RESULTS A monthly report including all organic and paid results will be provided to the client to easily evaluate the effectiveness of published posts and strategies on social media accounts. ANALYTICS AND REPORTING WILL INCLUDE: Follower/ Like growth -the number of people you have reached/ liked your accounts. Posts volume, reach and engagement. Website and Newsletter Analytics. Conversion results and content evaluation. How much traffic are we sending to your website? How many new leads for the newsletter? What content is generating clicks? Campaign Conversion / results tracking. Conversions will be tracked with a Facebook Pixel to properly measure the impact of a campaign and the return on ad spend. Examples of conversions include website clicks, sign-ups or leads. Facebook pixel will be installed on the website. Campaign specific reports. A report with results for ad campaigns will be provided at the end of the campaign. RECENT PROJECTS WITH PS PUBLIC ARTS WEBSITE: MAY 2020 GL THE VERY BEST SERVICES • Design and development of the new PS Public Arts website (pspublicarts.com) • Development of infrastructure for the new Artist Directory on the website. SOCIAL MEDIA: • Behind the Scenes/ Video Interview and Promotion of "Visiting Mirage" mural by Gabby Vasquez • Video and Promotion of Icon Street Benches by Tysen Knight • Promotion of new mural "One Love -Flowers+ Love Everlasting Love and Beauty" by @damonnyc • Video and coverage on art maintenance work performed by The Art Collective Fine Art • National Arts in Education Week content creation • Video -Celebrating Arts in Education Week with Sarah Scheideman! • Video and promotion of -"directional signage" by Scott Froschauer • Promotion of "A Tale of Survival" installation at PS Airport • Announcement of 'History of Suspended Time: Monument for the Impossible' by Mexican artist Gonzalo Lebrija • Public Art Night graphics and promotion/ Public Art Night coverage • National Arts and Humanities Month Challenge • Ryan Campbell pop-up studio at PS Art Museum promo • Coming Soon stories promo for Jevpic piece ~~· -· Are you an artist? Sign Up for the Artist Directory. We have created this Artist Portal for Public Arts to help local desert artists expand their public profile to the greater Coachella Valley community. ow goal Is to expand public art opportunities for local artists with the general public and local public arts officials. Create Your Profile _.,_ f~ 1· 1 Isabelle j ~~~By ~oss Aod·rde -• :.-' . • .C> j ' I, 'I J ~I ' . ~ ... J.. .... Create Your Profile Are you an artist? Sign up for our Artfst Directory Supporting the arts in Palm Springs. Public Art Grant Program Submit or request ideas for a neighborhood proJect The goal of the Public Arts Commission of the City of Palm Springs Is to engage our community In our public art collection, create a dialogue on the Importance of public art and to determine a vision for the next years of stewardship for public arts In Palm Springs. Upcoming Events The Palm Springs Public Arts Commission sponlOIS FIN Thursday evening• at the Palm Springs Art Muuum from 4-lpm a..td Clark "Roadsigns" -uarn More *Due to COVID-19, the Palm Springs Art Museum will be closed temporarily and the Installation of the Gerald Clark signs has been postponed. (~} • .......... -· .. •·······•. i=..m ! ~ ..•.•. ~-··· Meet the Commissioners TIit City of Pm Siinn111 Hllbl<Shed lhol'\l>li< An• Canmlulon In 191& Tin --COrnmmbllsapoolnled brhCittc..ncll "'Nnea1 •he plo1anoflhoCounctlondeU!ffll11ymn1>a1400PM lhl•hildw.m-.,of eodlmon1ha1PomSpringsCltyHlll.l.ltgoC°"""'"'"Rooffl,32CIO[ Tn!ulU Can,onW.-,.PalmSpnngs.CA. --P<ojocb • Cuff ... _...... 2018/2019 Season Projects flulldng,_lhaCommmlon'swootln2017/2011wilh itnagineAIIHert •• thllHISOtlbecaml l r-1tof"Atti1Hera"in celltnllonoflt.COmrn!sskw1130thye1r. . ··•··· .. f • f Ii {~~1 .......... Cumr41'n>grama • - ·• .•.•.... -· Public Art Maintenance Project ThePSIW:hlaCOO!JaclodwilhlheAnCollectM .. _lftd dnnandlhac:11y"•publlcatcallectlon. PanoflhePSl'IIC'I -lsmainlenanceoflhedly"1publlca1c:olllctlon.Thera ---,s-lnthedly"acollectlOl\ranp,gffomoutdoor wpt>n.-a11hePalmSprtngsAwpo,\omnllond u, allhaliaOftloanlOlhacllJ Ourlltal-lninllJWllnQanonootnoma,nt..,___,,,. Iha c:um,nt -and deanln!I o/ lfMI c:ollldlon. Once lhe....., onddnftlnaollhecollldlonls-e.aoflnwiDbe Free Thursday Evenings at Palm Springs Art Museum LfrCtUffl.cannta!lonl,CCIMAOQlmdmcnf. Tlu'l<bJN,g)U1-•-al-tnd ICtMlit,.HWl'lnFREEnl#IIUffladria:kJ'lf,am 100-UJ0pm. Th!a_..ls __ t>,ll>e Palm Sp<"'VS Pl.t>lc AIU Conmiollco , .... •······•. i Mw ! •.. _.• ·•·•··•· {~~1 •.. . .. ·•·•···· ····•···• . {;-,:-=w:1 ·· .•.•... •·· Pn>jocu• Cumr4"'°11'oms• -ContactU. f • f llll Road Signs by Gerald Clark "lM"Road~ns -.11.nHotWOfklrwtto1nrnatn; 1ttetl\emld-1990"ta1awttrtto 1llusttatoth1in,,ottancoof ~tanQulQn.tndthltu~ofpla« AsaClt!Ullll •rust. I teet I rt'Sponsiblhty tomytrtbal ~ft1 WIN 1iQn, ~•wry'°' me 10 ,~ uwm wnhmy en·• G<foldcta<k ----GfitafdClaric WUeon"Wnl!ii'lkmtdby,lhflPalmSprings P\J)!te Altt Commiuion lo er.ate• read Ugn p,CJt..:t for IN Cty ......... o11J'll-,51vns· .. •1>ow••"'1""""'lhoulth< CdyofPAlmSpr1ngs Comrno~. Mara Gladstone, Is coordJnsting lttlS projl!N;t en~ withtheGcnld Clal1c. ftUOapecCJYtattht Polm Spnng;An .,__,,_ !rM90 Anoom;.,t,oof thtpro,oct.CaP'IL'i!bwetdfo,b~:ke!t u·wl6~ f @I pspublicarts GD See COVID•19 Business Resources 467 2,329 470 Posts Followers Following Palm Springs Arts Commission Community Get an inside scoop on what the commission is working on! Celebrating Public Art and Artists in Palm Springs. #pspublicarts Tag us in your photos! linktr.ee/pspublicarts Palm Springs, California Edit Profile Promotions + New Coming Soon Lately New Murals! Graffit 8 MAY 2020 GL THE VERY BEST SERVICES LET'S WORK TOGETHERI From our roots as web development freelancers, we have grown and honed our skillset to offer unique digital strategies that make it possible to connect with your target audience. We look forward to continue our work with the Palm Springs Arts Commission! MONTHLY FEE $1,000.00 Consulting Services June 1, 2020 to December 31, 2020. CONTACT Madalina Garza GL the Very Best Services T. 760.902.0962 madalinagarza@gmail.com coachell art INSPIRING YOUNG PEOPLE TO MAKE ART ' Mural concept A special tribute mural to Coachella Valley residents who have lost their lives to COVID-19. The mural, with painted circles in vibrant colors6 helps to celebrate and honor those individuals. The feel of the art is free-flowing and contemplative. The mural will be an on-going tribute and will be updated bi-monthly by Coachellart. Location: South wall of West Elm Building Organization: Coachellart (a 501 (c){3) arts non-profit organization located in Palm Springs, CA Artist: Patrick Sheehan Artist fee: Materials $7500 $500 $4,000 deposit due on approval $4,000 due on completion Location: North-facing wall of West Elm between Hyatt Regency. Proposed design: www.coachellart.org info@coachellart.org (760) 537-5957 COACHELLART is a 501(c)(3) nonprofit. EIN: 84-3425677