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CITY OF PALM SPRINGS
ECONOMIC DEVELOPMENT STRATEGIC PLAN:
DRAFT PRINCIPLES AND INITIATIVES I VERSION 0.1
APRIL 2025
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OMICS
ECONOMIC DEVELOPMENT STRATEGIC PLAN
VISION
Palm Springs aims to build an economic ecosystem that blends its
legacy as a world -class tourism destination with emerging
opportunities in technology, sustainability, and creative sectors.
By developing climate -resilient infrastructure, cultivating year-round economic activity,
and promoting a business -friendly environment, Palm Springs will transform into a diverse,
export -oriented economy where established local industries thrive alongside innovative
clusters with global reach. This balanced approach will enhance the city's distinctive
character while creating equitable opportunities and increased qualify of life for residents
of all ages, sustainable prosperity for businesses, and superlative experiences for visitors
all year long.
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ECONOMIC DEVELOPMENT STRATEGIC PLAN
PLAN STRUCTURE
STRATEGIC FRAMEWORK. The overarching structure that organizes the plan's vision, principles,
initiatives, and actions into a coherent roadmap for advancing the Palm Springs economy.
PRINCIPLE: A high-level goal that defines what the City seeks to achieve in support of the
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creative economy. Each principle addresses a core need or opportunity.
1. A focused approach or method for achieving an objective. Initiatives
outline the "how" and provide thematic direction to guide implementation.
ACTION, S ecific, practical steps that implement an initiative. Actions are
time -bound measurable, and designed to drive progress for each principle.
TIME HORIZONS ----------
■ Short Term: 1 to 2 years
Cvt_ - Medium Term: 2 to 5 years
. ■ Long Term: 5 to 10 years
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ECONOMIC DEVELOPMENT STRATEGIC PLAN
PRINCIPLE #1: BOLSTER EXISTING INDUSTRIES
Strengthening the tourism, arts and
culture, and hospitality sectors
remains a continued priority through
expanded visitor engagement options
and a commitment to promoting the
city as an inclusive and experiential
destination. By leveraging key
infrastructure investments, these
initiatives will build upon existing
foundations to support long-term
growth while reinforcing Palm Springs'
unique character and appeal.
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INITIATIVES
1.1: Establish the Palm Springs Convention Center District
1.2: Develop a unique value proposition for the Palm
Springs arts and culture ecosystem
1.3: Promote Palm Springs as a premier destination for
business tourism
1.4: Improve marketing and promotion of the Palm Springs
experience
1.5: Leverage Palm Springs International Airport expansion
1.6: Expand Palm Springs' roster of visitor attractions
1.7: Expand the availability of permanent, temporary, and
adaptive multipurpose spaces
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ECONOMIC DEVELOPMENT STRATEGIC PLAN
PRINCIPLE #2: SEED AND NURTURE EMERGING CLUSTERS
The plan envisions diversifying the
local economy through interconnected
industry clusters in technology,
climate innovation, health and
wellness, and the creative economy.
Leveraging geographic advantages
and quality of life, Palm Springs aims
to become an innovation hub
addressing desert -specific challenges
while creating sustainable, year-round
opportunities through cross -sector
collaboration and inclusive growth.
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INITIATIVES
2.1: Build a robust technology ecosystem in Palm Springs
2.2: Build equitable talent pipelines and educational
pathways to support emerging industries
2.3: Establish Palm Springs as a health and wellness
technology hub
2.4: Expand Palm Springs' creative tech footprint
2.5: Promote Palm Springs as an industry leader in desert
climate and energy innovation
2.6: Develop innovation funds and financing mechanisms
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ECONOMIC DEVELOPMENT STRATEGIC PLAN
PRINCIPLE #3: REINVIGORATE THE BUSINESS CLIMATE
Barriers to entry will be reduced while
expanding economic incentives to
foster a resilient commercial
environment during both peak and off-
peak seasons. Streamlined permitting
processes, support for priority
industries, enhanced nighttime
business opportunities, and targeted
marketing efforts will attract new
businesses while strengthening
existing enterprises throughout Palm
Springs.
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INITIATIVES
3.1: Streamline processes to facilitate business formation
3.2: Reduce cost barriers by expanding incentives for
businesses in priority industries
3.3: Establish formal business district designations and
develop support policies
3.4: Support and expand nighttime business opportunities
3.5: Enhance business resilience by strengthening
emergency preparedness and providing recovery
assistance
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ECONOMIC DEVELOPMENT STRATEGIC PLAN
PRINCIPLE #4: STRENGTHEN COMMUNITY ASSETS & INFRASTRUCTURE
Essential infrastructure supporting
sustainable economic development
requires enhancement through
improved transportation options,
innovative cooling solutions, and
expanded housing accessibility.
Upgraded telecommunications,
bolstered energy resilience, and
vibrant community spaces will create a
more livable, connected community
that attracts and retains businesses,
workers, and residents.
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INITIATIVES
4.1: Improve multimodal transportation, circulation, and
walkability to drive economic growth
4.2: Design, promote, and install climate -adaptive
infrastructure citywide
4.3: Expand housing options with emphasis on workforce
housing and live -work spaces
4.4: Upgrade telecommunications infrastructure to support
business and community needs
4.5: Create vibrant public spaces that support community
and economic activity
4.6: Align police, fire, and emergency response resources
to promote a safe and resilient operating environment
ECONOMIC DEVELOPMENT STRATEGIC PLAN
PRINCIPLE #S: EXPAND THE CITY'S ECONOMIC DEVELOPMENT CAPACITY
Expanding economic development
capacity involves aligning city
resources, strengthening
organizational infrastructure, and
enhancing cross -departmental
coordination. Improvements to
regulatory frameworks, dedicated
staffing investments, and the potential
creation of an Economic Development
Authority will build a strategic
foundation for proactively shaping the
city's economic future.
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INITIATIVES
SA: Align city regulatory framework with economic
development priorities
S.2: Expand city capacity and resources to support and
advance strategic economic development objectives
S.3: Establish a citywide economic development website
that offers relevant digital resources and facilitates
timely information -sharing
S.4: Scale economic development beyond city -funded
staffing and investments
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