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HomeMy WebLinkAbout2022-01-05 LBOT Board PacketLIBRARY BOARD OF TRUSTEES CITY OF PALM SPRINGS, CALIFORNIA www.palmspringslibrary.gov REGULAR MEETING AGENDA WEDNESDAY, JANUARY 5, 2022 5:30 P.M. Pursuant to Assembly Bill 361, this meeting will be conducted by teleconference and there will be no in-person public access to the meeting location. •To view/listen to the meeting live, please use the following link: https://us02web.zoom.us/j/82759094611 or call 1-669-900-6833, Meeting ID: 827 5909 4611 •Submit your public comment to the Library Board of Trustees electronically. Material may be emailed to jeannie.kays@palmspringsca.gov. Transmittal prior to the start of the meeting is required. Any correspondence received during or after the meeting will be distributed to the Board and retained for the official record. •You may provide telephonic comments by calling the Library Director at (760) 322- 8375 to be added to the public comment queue. At the appropriate time, a staff member will call you so that you may provide your public testimony to the Board. •The meeting will be recorded, and the audio file will be available from the Office of the City Clerk and will be posted on the City’s YouTube channel, as soon as practicable. TRUSTEES Ed McBride, Chair Craig Borba, Ed. D., Vice-Chair Juanita Garner, Trustee David Norgard, Trustee Al Jones, Treasurer Palm Springs is an inclusive world-class city dedicated to providing excellent and responsive public services to enhance the quality of life for current and future generations. Staff representative: Jeannie Kays, Director of Library Services, Palm Springs Public Library I.CALL TO ORDER - ROLL CALL II.ACCEPTANCE OF THE AGENDA: In order to meet Brown Act requirements, items may be added to the agenda only upon decision by a majority of the Board of Directors to add the item because of a need for immediate action. This Agenda was available for public access at the City Hall exterior bulletin board (west side of Council Chamber), and City Clerk’s office on or before 5:30 p.m., December 29, 2021. A courtesy posting of this Agenda can be found on the Library’s website at www.palmspringslibrary.org. Pursuant to the Government Code Section 54957.5, the designated office for inspection of public records in connection with the public meeting of the Library Board of Trustees is the office of the City Clerk, City Hall, at 3200 East Tahquitz Canyon Way, Palm Springs, California. Library Board of Trustees, Jan. 5, 2022, pg. 1 Acceptance of Agenda: Motion: Second: Approved: Opposed: Abstention Names(s): III.PUBLIC COMMENTS: This time has been set aside for members of the public to addressthe Library Board of Trustees on Agenda items; and items of general interest within thesubject matter within jurisdiction of the City. Although the Library Board of Trusteesvalues your comments, pursuant to the Brown Act, it generally cannot take any action onitems not listed on the posted Agenda. Three (3) minutes are assigned to each speaker. IV.CONSENT AGENDA A. Meeting Minutes of December 1, 2021 B.Library Statistics C. Donation Report Acceptance of Consent Agenda: Motion: Second: Approved: Opposed: Abstention Names(s): V.ADMINISTRATIVE REPORTS A.Friends of the Palm Springs Library B.Palm Springs Public Library Foundation C.Library Staff VI.TREASURERS REPORT Acceptance of Treasurers Report: Motion: Second: Approved: Opposed: Abstention Names(s): VII.DISCUSSION/ACTION ITEMS A.Approve gift of $25,000 from Paul E. Scheibner and Irene M. Scheibner Revocable Trust Motion: Second: Approved: Opposed: Abstention Names(s): B.PR Campaign Funds Proposal Motion: Second: Approved: Opposed: Abstention Names(s): Library Board of Trustees, Jan. 5, 2022, pg. 2 C. Report of Conversation with Mayor Middleton Regarding Future of the Library Building (McBride/Jones) Motion: Second: Approved: Opposed: Abstention Names(s): D. Finance Investment Ad Hoc Committee Update (Jones/Borba) Motion: Second: Approved: Opposed: Abstention Names(s): VIII. TRUSTEE/STAFF COMMENTS/FUTURE AGENDA ITEMS IX. ADJOURNMENT: The meeting of the Library Board of Trustees will adjourn to its next regularly scheduled meeting at 5:30 p.m. on Wednesday, February 2, 2022 in the Large Conference Room at Palm Springs City Hall or virtually. The Palm Springs Public Library Board of Trustees meets at 5:30 p.m. on the 1st Wednesday of every month, unless noted otherwise, virtually or in the Large Conference Room at Palm Springs City Hall, 3200 East Tahquitz Canyon Way, Palm Springs, CA. THE PUBLIC IS INVITED TO PARTICIPATE COMMITTEES: STANDING: ADVOCACY MCBRIDE BUDGET JONES/MCBRIDE BUILDINGS BORBA POLICIES/BYLAWS GARNER/NORGARD AD HOC: FOUNDATION LIAISON GARNER/MCBRIDE FRIENDS LIAISON BORBA MEASURE J LIAISON JONES Library Board of Trustees, Jan. 5, 2022, pg. 3 AFFIDAVIT OF POSTING State of California ) County of Riverside ) ss. City of Palm Springs ) I, Jeannie Kays, Director of Library Services of the City of Palm Springs, California, hereby certify this Agenda was delivered to each member of the Library Board of Trustees, provided to all parties who have requested such notice, posted at City Hall before 5:30 p.m., on December 29, 2021, and posted on the City’s website as required by established policies and procedures. ____________________________ Jeannie Kays, MLIS Director of Library Services P U B L I C N O T I C E S Pursuant to G.C. Section 54957.5(b)(2) the designated office for inspection of records in connection with the meeting is the Office of the Library Director, Palm Springs Public Library, 300 S. Sunrise Way. Complete Agenda Packets are available for public inspection at: Palm Springs Public Library. Agenda and staff reports are available on the City’s website www.palmspringsca.gov. If you would like additional information on any item appearing on this agenda, please contact the Director of Library Services at (760) 322-8375. It is the intention of the City of Palm Springs to comply with the Americans With Disabilities Act (ADA) in all respects. If, as an attendee or a participant at this meeting, If you will need special assistance beyond what is normally provided, the City will attempt to accommodate you in every reasonable manner. Please contact Lisa Brock at 760-322-8387 to inform us of your particular needs and to determine if accommodation is feasible. Please advise us at that time if you will need accommodations to attend or participate in meetings on a regular basis. Library Board of Trustees, Jan. 5, 2022, pg. 4 PALM SPRINGS PUBLIC LIBRARY BOARD OF LIBRARY TRUSTEES MINUTES Palm Springs Public Library December 1, 2021 Teleconference via Zoom 1.CALL TO ORDER Chair McBride called the meeting to order at 5:32 p.m. ROLL CALL PRESENT Craig Borba Yes Juanita Garner Yes Al Jones Yes Ed McBride Yes David Norgard Yes STAFF PRESENT: Jeannie Kays, Director of Library Services. CITY STAFF PRESENT: Lisa Brock, Library Operations and Collection Manager; Julie Warren, Library Services and Public Relations Manager, Teresa Gallavan, Assistant City Manager. PUBLIC PRESENT: Robert Engel, David Sidley. 2.ACCEPTANCE OF THE AGENDA: MOTION: (Jones/Borba, 5-0) To accept the agenda. 3.PUBLIC COMMENTS: Teresa Gallavan, the new Assistant City Manager introduced herself. 4. CONSENT AGENDA MOTION: (Jones/Borba, 5-0) To approve the consent agenda. 4. A. Meeting Minutes of November 3, 2021 4. B. Library Statistics 4. C. Donation Report 5. ADMINISTRATIVE REPORTS 5. A. Friends of the Palm Springs Library Julie Warren gave the report. The Friends held a gift-wrapping event at the Welwood Murray Memorial Library as part of the Shop Local Shop Small Saturday. On December 4 from 10am – 1pm they are having a DVD and CD sale in the Library. They will have three events for Modernism Week: a house tour, a lecture, and a dishware exhibit. 5. B. Palm Springs Public Library Foundation Director Kays gave the report. The Foundation sent out their annual year end giving letter and they have had good results so far. Waiting to hear about Bighorn Grant which will be announced in December. They are planning a Board retreat. They are continuing to repay the loan. DRAFT Library Board of Trustees, Jan. 5, 2022, pg. 5 5. C. Library Staff Donation from Renee Glickman in honor of Trustee Jones joining the Library Board. Redistricting Meetings: December 16 at 5:30 pm, at Palm Springs Library Pictures with Santa: December 8, 3-6 pm by appointment only. Reservations will open December 1. Online events: • Adults: Bottle Cap Snowman • Teen: Melty Bead Stars • Kids: Sugar cone trees 6. TREASURERS REPORT Treasurer Jones gave the report. The Trust Fund balance is $1,871,526.70. There are $104,741.93 of allocated funds that will be discussed later in the meeting. Accounts for projects that have been completed and have a zero balance have been removed from the report. 7. DISCUSSION/ACTION ITEMS 7. A. Allocate $104,741.93 of unallocated funds in cash account to Future Library Projects Director Kays gave the report. Over the years donations have not been allocated to any projects or the Future Library Projects accounts. MOTION: (Borba/Jones, 5-0) To move the unallocated funds, $104,741.93, to the Future Library Projects account. 7. B. Discussion and Acceptance of Bylaws Revisions (Norgard/Garner) Trustee Norgard gave the report. The section related to Officer Elections was updated to reflect current practices. Officer titles were changed to reflect current practice. Article II Section II was changed to reflect what is currently on the City of Palm Springs website. Article VI Section I and III were changed to allow for more flexibility in establishing whatever committees the Board may deem prudent to have. The two sections were updated to be consistent with common best practices in bylaw formation. In Article VII a new section I was inserted that cites the parameters of the Boards authority as prescribed by City Council Resolution 17288. MOTION: (Borba/Jones, 5-0) To accept the revised Bylaws. 7. C. Suggestions for PR Campaign Funds-details to be presented at meeting Julie Warren gave the report. The original $25,000 was allocated for an Awareness Campaign for the Library following the Strategic Plan. Once the COVID closure happened the Library pivoted some of the money to a campaign to make people aware of the Library resources they could access from home. Due to pausing the Awareness Campaign there is $5263.46 left over. The Library is proposing two options for the remainder of the money. The first option is to not use the money now but save it for a later date. The second option is to do a three-month online web banner campaign that would promote new and existing services. Trustee Borba suggested advertising in the airport. Trustee Garner asked if we reached a new demographic when we do online campaigns. Julie Warren said she can gather the reports from the previous campaign but there is only about a month of data before the campaign was paused due to COVID. If the library did a new campaign it would be with different media outlets to make sure we are hitting a variety of audiences. Chair McBride asked for a report on how well the campaign went and if it met the Library’s expectations. Julie Warren said she will gather as much information as possible, but some might be lost because her emails were purged. Trustee Garner said she feels we need to keep the momentum. Library Board of Trustees, Jan. 5, 2022, pg. 6 MOTION: (Borba/No Second) To table any future expenditures until a report is given on the last campaign. No second so the motion was taken off the table. MOTION: (Jones/Borba, 0-5) To return the unused portion of the money set aside for the PR Campaign back into the Future Projects Fund. The motion did not pass. MOTION: (Borba/Jones, 5-0) To table any future expenditures until a report is given on how the campaign has gone so far. Julie Warren will prepare a report and include information on how the money will be spent and how the success will be evaluated. 7. D. Finance Investments ad hoc committee update (Jones/Borba) Trustee Jones gave the report. The committee met with Director Kays, Heather Cain, Nancy Pauley, and Chris McCarry the Senior Portfolio Manager at Chandler Asset Management. They learned about the rules and restrictions for investing public funds. The City has invested over $285 million; they are investing very conservatively. Trustee Borba said the City is currently moving their money to the Chandler organization. It’s been six months but will take about a year to be fully invested. The current return is negative .2. Trustee Borba believes it is worth looking into other options that can follow code for public fund investments. Chair McBride said an option could be to leave some money with the City and invest some money outside. He asked if the Board gave the Foundation money would the Foundation have to follow the same investment guidelines. Director Kays said it’s kind of a gray area because of the loan between the Foundation and Board and we would need to get clarification. The ad hoc committee will continue to investigate other options. 7. E. Measure J application update (McBride) Chair McBride gave the report. The Measure J application has been submitted. 8. TRUSTEE/STAFF COMMENTS/FUTURE AGENDA ITEMS Chair McBride said the LGBTQ archive project at Welwood was a great event and thanked the staff for the program. 9. ADJOURNMENT The December meeting adjourned at 6:39 p.m. RESPECTFULLY SUBMITTED, Jeannie Kays Director of Library Services Library Board of Trustees, Jan. 5, 2022, pg. 7 LIBRARY STATISTICS 2021 2020 %CHANGE MATERIALS CHECKED OUT (Total)25,127 13,106 92% Print 12,197 4,967 146% Media 7,898 3,346 136% Electronics 37 0 - Other (Downloadable & In-house)4,995 4,793 4% LIBRARY CARD REGISTRATIONS (Total)163 90 81% Palm Springs Resident 88 52 69% California Resident 62 35 77% Out of State and/or Fee Cards 13 3 - DOOR COUNT (Main) 6,283 230 - DOOR COUNT (WMML)2,762 0 - PUBLIC COMPUTER SESSIONS (Main)1,767 69 - PUBLIC COMPUTER SESSIONS (WMML)162 0 - WiFi COMPUTER SESSIONS (Main)1,307 285 359% WiFi COMPUTER SESSIONS (WMML)137 26 427% NO. OF PASSPORTS PROCESSED 34 0 - IN-PERSON PROGRAMMING (Total)4 0 - Pre-School 0 0 - School Age 0 0 - Family 0 0 - Teen 0 0 - Adult 4 0 - IN-PERSON PROGRAM ATTENDANCE (Total)1,000 0 - Pre-School 0 0 - School Age 0 0 - Family 0 0 - Teen 0 0 - Adult 1,000 0 - LIVE-VIRTUAL PROGRAMMING (Total)6 14 -57% Pre-School 0 3 - School Age 0 1 - Family 0 0 - Teen 0 4 - Adult 6 6 0% LIVE-VIRTUAL ATTENDANCE (Total)73 87 -16% Pre-School 0 17 - School Age 0 6 - Family 0 0 - Teen 0 4 - Adult 73 60 22% PRERECORDED PROGRAMMING (Total)10 0 - Pre-School 7 0 - School Age 1 0 - Family 0 0 - Teen 1 0 - Adult 1 0 - ON-DEMAND VIEWS (Total)83 994 -92% Pre-School 34 526 -94% School Age 30 428 - Family 0 0 - Teen 9 24 - November 2021 vs. November 2020 Library Board of Trustees, Jan. 5, 2022, pg. 8 Adult 10 16 - SELF-DIRECTED ACTIVITIES (Total)0 0 - Pre-School 0 0 - School Age 0 0 - Family 0 0 - Teen 0 0 - Adult 0 0 - SELF-DIRECTED ACTIVITIES COMPLETED (Total)0 0 - Pre-School 0 0 - School Age 0 0 - Family 0 0 - Teen 0 0 - Adult 0 0 - Library Board of Trustees, Jan. 5, 2022, pg. 9 DATE DONOR AMOUNT DESIGNATION 11/24/2021 RENEE GLICKMAN 75.00$ 12/23/2021 LYNDA JARMAN 1,500.00$ TOTAL 1,575.00$ PALM SPRINGS PUBLIC LIBRARY 2021-22 DONATIONS LAST UPDATED DECEMBER 29, 2021 Library Board of Trustees, Jan. 5, 2022, pg. 10 Library Board of Trustees, Jan. 5, 2022, pg. 11 City of Palm Springs, CA BALANCE SHEET FOR 2022 6 Report generated: 12/28/2021 18:06 User: JeannieK Program ID: glbalsht Page 1 NET CHANGE ACCOUNT FUND: 151 Library Endowment Fund FOR PERIOD BALANCE ASSETS 151 10005 Operating Bank Account 1,122.16 1,801,096.06 151 10299 Unrealized Investments .00 2,355.02 151 12105 Interest Receivable .00 3,605.87 151 12300 Notes Receivable -2,000.00 58,000.00 TOTAL ASSETS -877.84 1,865,056.95 FUND BALANCE 151 29000 Fund Balance Unreserved .00 -1,865,934.79 151 29315 Expenditure Control 877.84 877.84 151 29320 Budgetary FB Unreserved .00 1,766,784.77 151 29325 Estimated Revenue .00 75.00 151 29330 Appropriations .00 -1,766,859.77 151 29335 Encumbrance Control -877.84 29,122.16 151 29345 Budgetary FB Reserve for Encum 877.84 -29,122.16 TOTAL FUND BALANCE 877.84 -1,865,056.95 TOTAL LIABILITIES + FUND BALANCE 877.84 -1,865,056.95 ** END OF REPORT - Generated by Jeannie Kays ** Library Board of Trustees, Jan. 5, 2022, pg. 12 City of Palm Springs, CA ACCOUNT TRIAL BALANCE FOR FY22/NOV TO DEC Report generated: 12/29/2021 08:25 User: JeannieK Program ID: glatrbal Page 1 FUND 151 ACCOUNT ACCOUNT NAME ORG BEG. BALANCE DEBITS CREDITS NET CHANGE END BALANCE PER JNL SRC EFF DATE REFERENCE 151 10005 Operating Bank Account 151 1,797,973.90 5 220229 CRP 11/15/21 CASH RECEIPTS JOURNAL 2,000.00 .00 2,000.00 6 220094 CRP 12/06/21 CASH RECEIPTS JOURNAL 2,000.00 .00 4,000.00 6 220109 APP 12/09/21 120921 .00 746.51 3,253.49 6 220236 APP 12/22/21 122221 .00 131.33 3,122.16 1,797,973.90 4,000.00 877.84 3,122.16 1,801,096.06 151 10299 Unrealized Investments 151 2,355.02 2,355.02 .00 .00 .00 2,355.02 151 12105 Interest Receivable 151 3,605.87 3,605.87 .00 .00 .00 3,605.87 151 12300 Notes Receivable 151 62,000.00 5 220229 CRP 11/15/21 10110 CASH RECEIPTS JOURNAL .00 2,000.00 -2,000.00 6 220094 CRP 12/06/21 10110 CASH RECEIPTS JOURNAL .00 2,000.00 -4,000.00 62,000.00 .00 4,000.00 -4,000.00 58,000.00 151 20010 Accounts Payable Control 151 .00 6 220108 API 12/09/21 B 489 .00 746.51 -746.51 6 220109 APP 12/09/21 120921 AP CASH DISBURSEMENTS JOURNA 746.51 .00 .00 6 220215 API 12/22/21 B 525 .00 131.33 -131.33 6 220236 APP 12/22/21 122221 AP CASH DISBURSEMENTS JOURNA 131.33 .00 .00 .00 877.84 877.84 .00 .00 151 29000 Fund Balance Unreserved 151 -1,865,934.79 -1,865,934.79 .00 .00 .00 -1,865,934.79 151 29320 Budgetary FB Unreserved 151 1,766,784.77 1,766,784.77 .00 .00 .00 1,766,784.77 151 29325 Estimated Revenue 151 .00 5 220373 BUA 11/24/21 75.00 .00 75.00 .00 75.00 .00 75.00 75.00 151 29330 Appropriations 151 -1,766,784.77 5 220373 BUA 11/24/21 .00 75.00 -75.00 -1,766,784.77 .00 75.00 -75.00 -1,766,859.77 151 29335 Encumbrance Control 151 .00 5 220371 POM 11/10/21 101798 22000038 MIDWEST TAPE IN 10,000.00 .00 10,000.00 5 220372 POM 11/17/21 100128 22000043 BRODART CO 20,000.00 .00 30,000.00 Library Board of Trustees, Jan. 5, 2022, pg. 13 City of Palm Springs, CA ACCOUNT TRIAL BALANCE FOR FY22/NOV TO DEC Report generated: 12/29/2021 08:25 User: JeannieK Program ID: glatrbal Page 2 FUND 151 ACCOUNT ACCOUNT NAME ORG BEG. BALANCE DEBITS CREDITS NET CHANGE END BALANCE PER JNL SRC EFF DATE REFERENCE 6 220108 POL 12/09/21 B 489 .00 746.51 29,253.49 6 220215 POL 12/22/21 B 525 .00 131.33 29,122.16 .00 30,000.00 877.84 29,122.16 29,122.16 151 29345 Budgetary FB Reserve for Encum 151 .00 5 220371 POM 11/10/21 101798 22000038 MIDWEST TAPE IN .00 10,000.00 -10,000.00 5 220372 POM 11/17/21 100128 22000043 BRODART CO .00 20,000.00 -30,000.00 6 220108 POL 12/09/21 B 489 746.51 .00 -29,253.49 6 220215 POL 12/22/21 B 525 131.33 .00 -29,122.16 .00 877.84 30,000.00 -29,122.16 -29,122.16 TOTALS FOR FUND 151 Library Endowment Fund .00 35,830.68 36,708.52 -877.84 -877.84 Library Board of Trustees, Jan. 5, 2022, pg. 14 ALL LIBRARY EXPENDITURE ACCOUNTS 12/29/2021 Org Object Description Budgeted YTD Spent Encumbered Available Budget Percent Used 1514010 50005 Training, Travel and Dues 3,750.00 0.00 0.00 3,750.00 0.00 1514010 50035 Materials and Supplies 52.81 0.00 0.00 52.81 0.00 1514010 50201 Future Library Projects 1,496,970.59 0.00 0.00 1,496,970.59 0.00 1514010 50202 Trust Fund Books 64,157.17 877.84 29,122.16 34,157.17 46.76 1514010 50203 Kropitzer Trust Donation 196,665.74 0.00 0.00 196,665.74 0.00 1514010 50207 PR Library Campaign 5,263.46 0.00 0.00 5,263.46 0.00 TOTALS 1,766,859.77 877.84 29,122.16 1,736,859.77 LIBRARY TRUST FUNDS Library Board of Trustees, Jan. 5, 2022, pg. 15 ALL LIBRARY EXPENDITURE ACCOUNTS 12/29/2021 Org Object Description Budgeted YTD Spent Encumbered Available Budget Percent Used 1004000 40000 Salaries, Full Time 1,100,241.85 313,324.87 0.00 786,916.98 28.48 1004000 40002 Salaries, Overtime 2,500.00 0.00 0.00 2,500.00 0.00 1004000 40010 Leave Payoffs 0.00 10,372.48 0.00 -10,372.48 0.00 1004000 40020 Fringe Benefits 303,525.00 57,416.34 0.00 246,108.66 18.92 1004000 40045 Medical Insurance Withdrawal 0.00 1,725.00 0.00 -1,725.00 0.00 1004000 40050 RHS Health Benefit 13,800.00 3,637.50 0.00 10,162.50 26.36 1004000 40055 PERS Retirement Cost 390,993.06 115,164.58 0.00 275,828.48 29.45 1004000 40060 PERS - POB 36,645.00 9,161.25 0.00 27,483.75 25.00 1004000 40065 Workers' Compensation 53,461.00 13,365.25 0.00 40,095.75 25.00 1004000 40095 Medicare Insurance 15,748.33 4,856.32 0.00 10,892.01 30.84 1004000 40100 Retiree Health Benefit 127,029.00 31,757.25 0.00 95,271.75 25.00 1004000 40105 Contractual Services 115,710.18 69,020.22 0.00 46,689.96 59.65 1004000 50005 Training, Travel and Dues 3,675.00 1,897.00 0.00 1,778.00 51.62 1004000 50030 Gas and Lubrications 5,000.00 888.92 0.00 4,111.08 17.78 1004000 50031 Communications 16,600.00 633.14 631.14 15,335.72 7.62 1004000 50035 Materials and Supplies 265,403.00 174,005.09 37,771.43 53,626.48 79.79 1004000 50055 Insurance 122,956.00 30,739.00 0.00 92,217.00 25.00 1004000 50105 Repairs and Maint General 88,200.00 71,924.75 10,733.78 5,541.47 93.72 1004000 50120 Facilities Maintenance Service 140,007.00 35,001.72 0.00 105,005.28 25.00 1004000 50126 Grants 0.00 3,789.84 0.00 -3,789.84 0.00 1004000 50135 Administrative Benefits 12,649.95 3,162.49 0.00 9,487.46 25.00 1004000 50140 Printing 11,000.00 251.27 0.00 10,748.73 2.28 1004000 50145 Advertising 8,900.00 1,950.00 0.00 6,950.00 21.91 1004000 50200 Friends of the Library 11,711.92 11,711.92 0.00 0.00 100.00 TOTALS 2,845,756.29 965,756.20 49,136.35 1,830,863.74 Org Object Description Budgeted YTD Spent Encumbered Available Budget Percent Used 1004005 40105 Contractual Services 85,800.00 51,542.40 0.00 34,257.60 60.07 1004005 50015 Electricity 30,000.00 0.00 0.00 30,000.00 0.00 1004005 50020 Water 2,500.00 374.84 0.00 2,125.16 14.99 1004005 50030 Gas and Lubrications 5,000.00 0.00 0.00 5,000.00 0.00 1004005 50031 Communications 16,000.00 0.00 631.14 15,368.86 3.94 1004005 50038 Welwood Operations 30,025.00 870.16 12,776.80 16,378.04 45.45 TOTALS 169,325.00 52,787.40 13,407.94 103,129.66 MAIN LIBRARY WELWOOD MURRAY MEMORIAL LIBRARY Library Board of Trustees, Jan. 5, 2022, pg. 16 Library Board of Trustees, Jan. 5, 2022, pg. 17 Library Board of Trustees, Jan. 5, 2022, pg. 18 AWARENESS CAMPAIGN UPDATE from 11/05/2019 – Current 12/30/2021 November 2019 Selected Jones Agency to do creative work/create campaign $4999.00 + $2500 pro bono in services Campaign scheduled to occur over next three months Nov. 2019 – Jan. 2020 Combination of radio, print and social media: First radio ad played on KGAY during Pride and following week o First Run: 10/31/19-11/03/19 6:00a-9:00p 18xThFSSu o Second Run:11/04/19-11/10/19 6:00a-9:00p 15xMTWThFS o Third Run:11/11/19-11/14/19 6:00a-9:00p 7xMTWTh Theater ads running in Camelot Theaters for Nov. and Dec. o First Block: Nov 6 - Dec 5 - 30 Days, three screens o Second Block: Dec 6 - 28 - 23 Days, three screens o Third Block: Jan 17 - 23- 7 Days, three screens Radio ads running on U 92.7 for 2 weeks each during Nov., Dec. and Jan. o First Run: Nov 1 - 30 - 38 spots o Second Run: Dec 1 - 31 - 38 spots o Third Run: Jan 1 – 19 - 38 spots SunLine bus stop ad and king panel on bus in process, est. min. 4 weeks in Dec./Jan., may extend to 8 weeks ITEM 7B: REPORT BY JULIE WARREN Library Board of Trustees, Jan. 5, 2022, pg. 19  Cancelled downtown banner due to loss of center downtown location to Plaza Theater banner  In process of creating Spanish radio ads, to run on KUNA 1 week for each 3 mos.  In process of creating printed rack card in English/Spanish to use at library, distribute, etc. To be scheduled:  Palm Springs Life banner online ads  Desert Sun banner online ads  Promotional item/giveaway tbd AWARENESS CAMPAIGN UPDATE as of 1/30/2020 (PRE-CLOSURE additional add-ons to original campaign) PRINT: • Co-op partner LOCALE Magazine – 3 issues: February/March/April – half-page ad, $400 per month • SunLine Bus Shelters (3)/Bus wraps (2 routes) – added second round: 1/9/20 – 2/9/20 – $1400 (added - netted 10 free days on display) #780 Baristo/Farrell (Interior) & #27 Sunrise/Ramon (Interior/Exterior)  Promotional Item – canceled, decided against creating anything at this time  Online Web Banner Advertising o Palm Springs Life – estimated 10K impressions per month (approx. 200-300 times per day) for 3-month campaign o Desert Sun – estimated 50K impression per month/3-month campaign AWARENESS CAMPAIGN UPDATE as of 5/26/2020 (POST-CLOSURE March 13 – May 26, 2020) RADIO – Alpha Media 3 stations, 3 weeks, 38 spots (part of campaign listed below) Radio – COVID/Library online resources/we’re all in this together: 5/11 – 5/25 :30 second commercials on Mix 100.5, the Bull 98.5, U-92.7 in English and Spanish Radio – COVID/Library online resources/Introducing Library A-Go-Go service 5/26 – 6/1 :30 second commercials on Mix 100.5, the Bull 98.5, U-92.7 in English and Spanish RADIO - FREE media through IHUB internet radio – “Uncertain Times” 8-week campaign, running :60 second spot re: online services available at the Library (nominal production cost) Began running 4/11/20 Library Board of Trustees, Jan. 5, 2022, pg. 20 RADIO – Alpha Media 1 station, 3 weeks – paid for out of Library advertising for COHS [not Trust] Radio – Career Online High School: 3/22 – 4/12 :30 second commercials on U-92.7 Composed round-two campaign during COVID comprised of Radio, TV and internet/digital advertising $8,328.50 • Began with Alpha Media radio, 3 stations, (listed above) • KESQ TV advertising package – station has proposed a one for one match on our proposed TV campaign highlighting the resources the Palm Springs Public Library is offering to the public. Therefore, for every dollar spent we will return in kind with additional airtime. Combination of (am/pm) news and morning/afternoon talk show. Proposed 3-month campaign with per month cost being matched in-kind. Will note on ads that advertising is being paid for by the Library Board of Trustees. TV Advertisement Summary: • Broadcast  •96 custom :30 advertising messages  •Schedule delivers 249,600 Impressions  •Frequency of 4.9 • Digital  •40,000 monthly impressions on kesq.com  •Spots will run throughout the site   Production  1x :30 spot composed of graphics • TV Investment Total Monthly Investment: $1000–per month with a Total Investment $3,000 over three months • Desert Sun Print & Digital – quarter page ad, eight color ads, runs 2x per week for 4 weeks + 50K online digital impressions – constant for one month • Uken Report – Digital advertising – Hero Ad, Valley Life section, article with live links, online, one month. Library Board of Trustees, Jan. 5, 2022, pg. 21 December 2021 Proposal for Remaining PR Campaign Funds At the end of FY 2020 campaign had spent all but $5,263.46 of the original $25,000 budget. At the November 2021 the Board asked for a proposal for the remaining funds to be presented to them at the December 2021 meeting. PROPOSED: Online web banner campaign highlighting some of our new services and resources such as lending hotspots and Chromebooks as well as new databases and other services and restarting some in-person programming…as well as just continuing the awareness of the library for our community. The campaign would be on a variety of media outlets and web sites to be determined. The campaign would span at least 3 months. Continue with creative campaign designed pre-COVID with tweaks to design and messaging to update and promote new services. DELIVERABLES: Updated Campaign with new digital banner messages to promote new services. Updated rack card – with new services included Media plan to support digital campaign BUDGET: Updated rack cards Pro Bono Adjusted Creative $500 Updated IHUB Radio Pro Bono Media Purchase (ADNET & SMART MOBILE) $4500 Project Mgmt. Pro Bono TOTAL ESTIMATE $5,000 3-month campaign - 90 days (exact dates TBD) ADNET – Month # 1 75,000 Imps 30 days Geo: Coachella Valley Demo: A 21-54 Target Overlay: Interested in renting computers Cost: $794 ADNET- Month #2 75,000 Imps 30 days Geo: Coachella Valley Demo: AD 21-54 Target Overlay: Interested in renting computers Cost: $794 ADNET- Month # 3 75,000 Imps 30 days Geo: Coachella Valley Demo: A 21-54 Target Overlay: Interested in renting computers Cost: $794 Sizes per month: 160x600/300x250/728x90/320x50/300x600 Library Board of Trustees, Jan. 5, 2022, pg. 22 SMART MOBILE- Month #2 95,500 Imps 30 days Geo: Coachella Valley Demo: AD 21-54 Target Overlay: Interested in renting computers Cost: $1059 Month #3 95,500 Imps 30 days Geo: Coachella Valley Demo: AD 21-54 Target Overlay: Interested in renting computers Cost: $1059 Sizes per month: 320x480/320x50/300x250 We will target our audience(s) using filters of geo, financial, behavior – and then the message is sent out to the appropriate recipients. ADNET is delivered through multiple platforms to over 300 premium sites including : New York Times, Los Angeles Times, People, YouTube, Pandora, Orbitz, MSN, eBay, Zillow, Esquire, Yelp, Wayfair, Realtor.com, and MLB.com as well as local markets like Palm Springs Life, Desert Sun, and Locale Magazine. The exact same is true of the SMART mobile – however it is ONLY delivered to phones. Targeted Mobile strategically reaches mobile users based on real-time location data and sophisticated audience targeting: • Geotargeting- We offer a variety of geographic targeting options, including OMA and zip-code level to meet your localized campaign needs • Geofencing- Capture devices that visit a specific geographic location and target them with display ads • Geofarming - Identifying devices that visited a location at a specific time in the past and retarget them with display ads • Audience Targeting- Layer on demographic and behavioral segments to reach • consumers who are most likely to engage with your brand • Attribution - Attribute the success of the campaign based on actual, in-store foot traffic numbers, and dwell time. Summary of Media Purchase: ADNET $2,382 with overlay of some local markets like Palm Springs Life, Desert Sun, and Locale SMART MOBILE: $2,116 Total Media Purchase Cost: $4,500 Library Board of Trustees, Jan. 5, 2022, pg. 23 Advertising at the Palm Springs Airport I contacted the airport representative and learned that since we are a department of the City there would be no charge to us to post advertising at the airport. However, to receive the free spots we must be flexible. The space is only when available (when not sold) and there is no guarantee the length of time our ads will appear in the space. We will be rotated in as space allows in conjunction with airport and other advertising. We can create campaign ads that either will be displayed in the digital kiosks (both vertical and horizontal) that would rotate and be visible for 10 seconds before rotation in at least 3 locations within the airport: checkpoint, concourse, and baggage end cap: Or, if we chose to have static kiosk ads it would be free to be onsite but there would be printing and mounting/installation costs (to come) depending on location, size, and material. Of the static spaces available here are the two that might be good locations for library messaging. The first is a vertical ad near the escalators and upper restaurant in the Bono Concourse. The second is a horizontal banner static ad mounted above the restrooms also in the Bono Concourse: Library Board of Trustees, Jan. 5, 2022, pg. 24 On 12/22/21 I toured the airport with staff to view possible ad site locations. After this tour and discussion of availability and consideration of printing/installation costs in addition to the no guarantee of how long the static ads would be up and viewable, I recommend we start with digital ads only at this time. We will tweak previous bus shelter ads as appropriate to reach out to both residents and visitors, adding a call to action to get a library card, example: If we start with digital ads only at the airport and utilize the free ad space generously offered to us by the airport it would allow us to be visible in three (3) locations throughout the airport, no printing costs, allow us to scale or revise messaging as needed with very limited/no cost, and will give us an opportunity to try out the effectiveness of advertising at the airport. We can always choose to purchase ad space later, as funds allow, but this would provide an opportunity to test the effectiveness of this location before committing dollars and resources. I have requested an ad space price list from the vendor in charge of selling the ad space for future planning to ensure location and length of visiblity, once we determine effectiveness of advertising at the airport. Due to the holidays that pricing information will not be available until January. Library Board of Trustees, Jan. 5, 2022, pg. 25