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Home My WebLink AboutMJCIP Apps (30)RRRCITY OF PALM SPRINGS MEASURE J COMMUNITY INITIATED PROJECTS APPLICATION FORM Name of Applicant: Tom Dolle Date Submitted: 9/27/2024 Applicant Type: Individual Name of Organization: N/A If yes, provide IRS ID# Tell us about your project: 1.Project Name: Sunrise Park Branding, Signage Program and Perimeter Landscaping 2.Project Address: Sunrise Park between Ramone Road, Sunrise Way, Baristo Road, and the High School, Palm Springs 3.Project Type: CIP 4.This project improves: Park/Recreation/Hiking Facilities, Sustainability/Conservation, The Economy, Tourism 5. What demographic(s) does this project serve? Children/Students, Entire Palm Springs Community, Individuals with Disabilities, LGBTQ+, Seniors 6. Estimated project cost: $1,080,000.00 - $1,380,000.00 7. Short description of proposed project. Sunrise Park has the city's largest concentration of public recreational facilities: Swim Center, Skate Park, Leisure Center, and Pavilion. It also includes the Library, Mizell Center, Boys & Girls Club, and the Stadium. There is VERY LIMITED PARK IDENTITY SIGNAGE from 1975, and there is NO SIGNAGE at the main entrance to the park and parking lot at Baristo & Pavilion Way. My plan includes: 1) a new monument sign and turf removal with drought-tolerant desert landscaping along Sunrise Way, with a large mural along the wall of the Swim Center; 2) a new monument sign along Sunrise Way with large area of new desert landscaping; 3) a large entry sign on Baristo at Pavilion Way that marks the main entrance to the park, and turf removal with desert landscaping along Baristo & Pavilion. The project also includes a "Golden Sunrise" logo for the branding and signage. This plan is part of a larger vision to bring Sunrise Park into the 21st Century as it celebrates its 50th anniversary in 2025. Applicant’s information: Name of Contact Person: Tom Dolle Contact Person’s Phone Number:(917) 902-4252 Contact Person’s Email Address: tdolle@dolledesign.com Page 1 Sunrise Park Signage Proposal—December 2024 A Plan for New Signage and Perimeter Landscaping in Sunrise Park An Application to the Palm Springs Measure J Commission for a Community Initiated Project Page 2 Sunrise Park Signage Proposal—December 2024 Sunrise Park was completed in its current form in 1975, with a master plan and buildings by noted Palm Springs architects William Cody, Donald Wexler, and Hugh Kaptur. Because of extreme budget cuts during the oil crisis at the time of construction, many “extras” were not included, including adequate signage. As we celebrate the 50th Anniversary in 2025, now is the perfect time to give Sunrise Park a true identity. Although it has the largest concentration of public facilities in the city, many residents have no idea it’s an entire campus with multiple recreational opportunities. The landscaping is tired and not drought tolerant, and has suffered extensive damage during our recent extreme summers. There is no entrance sign, and facilities like the Swim Center are hard to find. My plan uses perimeter desert-friendly landscaping together with distinctive branded monument signage to create a visual marker for the park that is colorful, park-like and encompasses the entirety of the campus—while providing shade, saving water, and making the park more attractive. Sunrise Park—a Neglected Gem in the Heart of Palm Springs This proposal comes at the pivotal moment as many factors support it: › 2025 is the 50th Anniversary of the Park’s opening in 1975 › In the new Parks Master Plan, branding and signage is a major goal requested by the public. The Parks & Recreation department intends to embark on a branding program in 2025, so this is an ideal time to plan for new signage (the signage components can be modified to incorporate the new brand). › A Desert Water grant is being used to re-irrigate the entire park for recycled water. All areas of turf, trees and plantings will need to be re-plumbed, a perfect time to plan a new landscape. The current water cannons waste tremendous amounts of water, and are in violation of California water rules. › The current park landscape is primarily turf and trees, many of which are stressed or have outlived their lifespan. The landscape is not sustainable, drought tolerant, or reflective of the desert environment. › The city has a goal to increase shade trees, especially along walkways and footpaths. › The library will start renovations in 2025, which includes a new drought tolerant desert landscape around it—but does not include other areas of the park. This plan is a way to connect the rest of the park to the new library landscape. Page 3 Sunrise Park Signage Proposal—December 2024 Sunrise Park—New Signage and Perimeter Landscaping Proposal 1 1 2 2 3 3 Pavilion Way Entrance Sign Sunrise Way Monument Sign Perimeter Turf Removal and Drought Tolerant Desert Landscaping Ramon Road Monument Sign & Swim Center Mural Page 4 Sunrise Park Signage Proposal—December 2024 Perimeter Turf Removal and Landscaping Areas A. Baristo from Frey Building to Pavilion Way 660' x 25' = 16,500 s/f B. Baristo down Pavilion Way to end of stadium fence 350' x 25' = 8,750 s/f C. Sunrise Way 300' x 60' = 18,500 s/f D. Mizell Center on Sunrise 110' x 60' = 6,600 s/f E. Mizell on Ramon 375' x 50' = 18,750 s/f F. Median at Mizell parking on Ramon 150' x 50' = 7,500 s/f G. Swim Center on Ramon 715' x 75' = 53,625 s/f Primary areas of turf removal and re-landscaping Approx. 88,625 s/f Secondary areas of turf removal and re-landscaping Approx. 41,600 s/f It’s important that the signage and landscaping be seen as one, as together they help establish the visual identity for the park.A C D E F G B Page 5 Sunrise Park Signage Proposal—December 2024 Baristo Road—current conditions Unmarked main entrance to Sunrise Park, including parking, Pavilion, Leisure Center, Swim Center, Skate Park, Stadium Page 6 Sunrise Park Signage Proposal—December 2024 Baristo Road—Proposed Monument Sign & Landscaping Monument sign 8’ long x 8’ high x 2’ deep (may need to be 10’ x 5’) Concrete with natural finish on concrete pad—Enameled metal logo pin mounted Metal lettering pin mounted—Directional lettering could be on panels 1 Page 7 Sunrise Park Signage Proposal—December 2024 Plain tombstone sign with no landscaping Sunrise Way—current conditions Page 8 Sunrise Park Signage Proposal—December 2024 Monument sign 10’ long x 5’ high x 2’ deep Concrete with natural finish on concrete pad Enameled metal logo pin mounted Metal lettering pin mounted Sunrise Way—Proposed Monument Sign with Landscaping2 Page 9 Sunrise Park Signage Proposal—December 2024 Ramon Road—current conditions Tombstone sign, painted block wall with small sign attached Page 10 Sunrise Park Signage Proposal—December 2024 Ramon Road—Proposed Monument Sign and Mural with Landscaping Mural—100’ long x 6’ high Powder-coated metal panels mounted to block wall, pin mounted letters on panels Alternate—ceramic mosaic tile Monument sign 10’ long x 5’ high x 2’ deep Concrete with natural finish on concrete pad Enameled metal logo pin mounted, metal lettering pin mounted 3 Page 11 Sunrise Park Signage Proposal—December 2024 Baristo Road—example of perimeter landscaping Current conditions Re-landscaped with drought tolerant plants and increased shade trees Page 12 Sunrise Park Signage Proposal—December 2024 Budget The following estimates are very broad, as there are many variables, especially when it comes to landscape. All area estimates are based on satellite mapping measurements, and each area can add or lose many square feet depending on budget or site conditions. The landscape is estimated at a cost of $10 s/f, which is a generally accepted cost for turf removal, ground fabric, plantings, drip irrigation, landscape boulders, gravel and/or DG ground cover. There may be unforeseen issues with underground utilities, fencing, tree removal and replacement, etc. that could affect cost. Design fees and sign fabrication are rough estimates based on design concepts presented, and do not include soft costs like extensive meetings, licensing & insurance issues, design changes, etc. The fabrication & installation estimates are based on my professional experience, no bids have been solicited. Timeline Once a broader branding program for the Parks is established, this project could be designed and substantially completed within 6-9 months, barring delays in approvals. Sign design, working drawings, presentations, project oversight (does not include logo or brand design) ................$30,000 Landscape design, drawings, budget estimates, project oversight ......................................................................$30,000 Signage fabrication & installation—includes clearing site, concrete pads, electrical for lighting Main sign at Baristo .........................................................$60,000 Sign on Sunrise .................................................................$40,000 Sign on Ramon .................................................................$40,000 Mural on Swim Center ......................................................$20,000 Landscaping—main areas as indicated, 89,000 s/f @$10 s/f ............................................................$890,000 Landscaping—additional areas as indicated, 42,000 s/f ....................................................................($420,000) Unexpected contingency costs—landscape, irrigation, electrical costs and tree removal/replacement in the affected areas .................................................................$100,000 Page 13 Sunrise Park Signage Proposal—December 2024 Measure J Checklist Alignment with the City’s Strategic Plan and departmental plans. This project is in complete alignment with the goals of the Parks Master Plan, City Council, Parks & Recreation Department, Office of Sustainability, and Office of Neighborhoods, among others. Does this project require little to no ongoing costs? Once this project is completed, just regular maintenance is required. It does set a precedent for way- finding signage within the park, and future signage programs in other parks, potentially offsetting the costs and speeding the development of those projects. Does this project make Palm Springs a safe, desirable place to live, work, and visit? Does this project improve the health and safety of our residents of Palm Springs? Nothing is more important to the physical and mental well-being of the community than safe, beautiful and functional public parks. It is one of the few city assets that benefits all the citizens equally, but is especially important to those with limited access to landscaped areas, swimming pools, and recreational spaces. Does this project benefit the majority of residents, guests, and/or tourists in our city? Free or low cost public recreation and leisure activities are an important asset for residents, tourists, and seasonal visitors alike. Does this project promote the growth of tourism in the city? A beautiful park in the center of Palm Springs, with attractive landscaping and signage, filled with recreational opportunities, is an untapped asset to spur tourism and economic growth. Does this project provide a benefit to the community over a long period? Sunrise Park has been largely neglected for 50 years, but is now primed to start its next chapter. This is a valuable asset of space and facilities in the center of the city that would be impossible to create today. It is long overdue for us to start serious investment to keep this park alive for the next 50 years! Page 14 Sunrise Park Signage Proposal—December 2024 Support for this Proposal A more comprehensive version of this plan was first presented to City Council in October 2023, with full support from all 5 Council members. As a result, Mayor Bernstein and Council member Holstege set up a Parks Task Force with representatives from multiple city agencies, Commissions, Mizell Center, Boys & Girls Club, and active community members to discuss larger visions for the City’s parks system. I have served on that committee and Sunrise Park has been at the top of the agenda. I’ve made similar presentations to the Parks & Rec Commission, Sustainability Commission, OnePS, Palm Springs Architectural Alliance, Parks & Recreation Department, Planning Department, and numerous community groups (including the Sunrise Park Neighborhood Organization) and individuals. All have voiced enthusiastic support. New Council members Naomi Soto (Sunrise Park is in her District 4) and David Ready (District 5) have voiced full support. Over the past year, the Parks Master Plan gathered information from the community on what they wanted for their parks. In the results just released, Goal 1.1 stated: Establish a unique, multilingual signage and way-finding system throughout all parks and trails within the City with clear branding. This plan would be a very strong and visible first step in achieving that goal. More Information Golden Sunrise, my complete Vision Plan for Sunrise Park can be found here: https://www.dolledesign.com/sunrise-park As a branding specialist for over 40 years, I have designed comprehensive branding and signage programs for the New York City Lesbian & Gay Center, the Palm Springs Unified School District, DAP Health, Modernism Week, the Palm Springs International Film Festival, and numerous other clients on the east and west coast. I was also a graduate design professor at Pratt Institute in New York for two decades. I am currently the design director for Destination PSP, where I established the brand and continue to design most of the products. My contact information: Tom Dolle 917-902-4252 tdolle@dolledesign.com https://www.dolledesign.com/