HomeMy WebLinkAbout2011-12-27- ARC MinutesCITY OF PALM SPRINGS
ARCHITECTURAL ADVISORY COMMITTEE
Council Chamber, City Hall
3200 East Tahquitz Canyon Way, Palm Springs, CA 92262
MINUTES OF DECEMBER 27, 2011
CALL TO ORDER: Chair Kleindienst called the meeting to order at 3:00 p.m.
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William Kleindienst, Chair
X
18
2
20
James Harlan, Vice Chair
19
X 1
20
William Fauber
X
20
0
20
Gary Fredricks
X
13
7
20
Susan Secoy Jensen
X
19
1
20
Randy Purnel
16
X 4
20
Paul Ortega *
9
X 1
10
Dan Thompson **
X
5
0
5
Donald Wexler
N/A
(Attendance record begins on January 2011 through the meeting of December 27, 2011.
* Member Ortega's attendance record begins on August 8, 2011; Member Thompson's attendance
record begins on October 10, 2011)
Planning Commission Members Present: Commissioner Munger
APPROVAL OF MINUTES: Approval of Minutes for meeting of December 13, 2011 with one
correction to agenda items #4 and #5 as noted.
ACTION: M/S/C (Jensen / Fredricks, 5-0, absent Harlan, Ortega, Purnel) To approve the
minutes of December 13, 2011 with one correction to agenda items #4 and #5 as noted.
REVISIONS TO AGENDA: None
PUBLIC COMMENTS: Three (3) minute time limit per person on matters within the
jurisdiction of the Architectural Advisory Committee.
There were no public comments.
AGENDA ITEM #2: Case SP 10-006 AMEND — Rite Aid Sign Program Amendment
Rite Aid for a sign program amendment to allow additional accessory and directional signage
for the pharmacy building located at 111 South Sunrise Way, Zone RA (Resort Attraction,
Section 14 Master Plan), Section 14. (DN)
Associate Planner Newell presented the sign program amendment to the Committee.
Various directional signs are proposed to facilitate the new pharmacy pick up window. Three
of the signs are larger than normally permitted by the ordinance.
Architectural Advisory Committee Meeting
Minutes of December 27. 2011
Mr. Sergio Meiron of Image Systems Signs, Inc. presented project to the AAC and was
available for questions.
Member Jensen felt proposed signage is redundant and excessive.
Members Fauber and Thompson agreed
Chair Kleindienst polled the Committee members for consensus on each the proposed signs
in the submittal
ACTION: M/S/C (Jensen / Kleindienst, 5-0, absent Harlan, Ortega, Purnel) To
recommend approval, subject to the following:
1. Sign Numbers 6, 7 and 11 to be omitted from plan;
2. Sign Number 8 to have a maximum letter height of twelve inches.
AGENDA ITEM #3: Case SP 06-084 AMEND — Ralph's / CVS Sign Program Amendment
Lundin Development Co. for a sign program amendment to allow additional tenant
identification signs on the existing monument signs at the Ralphs / CVS Pharmacy shopping
center located at 425 South Sunrise Way, Zone NC (Neighborhood Commercial, Section 14
Master Plan), Section 14.`
Associate Planner Newell described the proposed modifications to the existing monument
signs as proposed by the amendment.
Mr. Jesse Cross of Best Signs, Inca provided a presentation signage needs for smaller
tenants in center and described the design of the new monument signs.
Mr. Greg Beaver of Lundin Development Co. gave some history on leasing struggles at the
center. He mentioned the concern that people do not know smaller tenants exist in center.
Street exposure of tenant signs is needed.
Member Fredricks expressed concerns with amount of signage and the possibility of different
fonts. He recommended interior directory signs be used instead.
Chair Kleindienst recommended directional signage that is recessed at entry driveways be
used instead.
AAC members offered the following comments and recommendations:
3a. Propose new monument signs that are in keeping with the same vernacular of the
shopping center architecture; or
3b. Use way -finding sign within center to direct traffic to tenant locations.
ACTION: M/S/C (Kleindienst / Fauber, 5-0, absent Harlan, Ortega & Purnel) To re -study
proposal based on the above comments.
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Architectural Advisory Committee Meeting
Minutes of December 27. 2011
AGENDA ITEM #4: Case SP 11-008 — Re -study — Sun Center Sign Program
Young Electric Sign Company (YESCO) for the establishment of a sign program for the Sun
Center located at 611 South Palm Canyon Drive, Zone PD-77, Section 22 & 23. (DN)
Associate Planner Newell presented revised sign program to the Committee. This item was
reviewed by the Committee once before. He noted deviations proposed by sign program.
Mr. Ernest Riffenbaugh, attorney representing 7-Eleven, gave an introduction of the proposal
and was available for questions.
Mr. Robert Mountain of YESCO was available for questions.
Chair Kleindienst mentioned concerns of proposed fascia signs over vertical reveals.
AAC members offered the following comments and recommendations:
4a. Expand sign program to show main sign typicals on different building elevations
throughout center;
4b. Consider reverse letters with lighted backgrounds;
4c. Provide additional criteria for rear building vinyl window signage;
4d. Revise temporary signage to be consistent with Zoning'Code.
ACTION: M/S/C (Fauber / Thompson 5-0, absent Harlan, Ortega & Purnel) To re -study
proposal based on the above comments.
AGENDA ITEM #5: Case 3.882 MAA — Commercial Building Re -paint
A repaint and installation of new landscaping of existing planter beds for the former service
station located at 490 South Indian Canyon Drive, Zone LSC, Section 14. (GM)
Associate Planner Newell described the proposed changes to the exterior of the former
service station at the northeast corner of Indian Canyon Drive and Ramon Road. He was
available for questions.
Mr. Johan Viik of John Weekend Design stated the proposed changes are to upgrade the
existing facility. This application includes the first phase of a two phase project. It will be
used as a personal office for the first phase and in the future it may become an outdoor
farmers market.
Member Fredricks questioned the size of the proposed palm trees. Viik responded that the
trees would be approximately seven to eight feet in height.
Member Jensen was in support of colors and felt the project was an improvement of the
facility.
Member Fredricks said the existing palm trees need to be trimmed.
ACTION: M/S/C (Fredricks / Fauber 5-0, absent Harlan, Ortega & Purnel) To recommend
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Architectural Advisory Committee Meeting
Minutes of December 27, 2011
approval, subject to the following:
1. Existing vegetation in planters should be removed (except palm trees);
2. Dead palm fronds should be trimmed.
AGENDA ITEM: Discussion of AAC member terms ending December 2011.
Principal Planner Robertson explained the status of AAC member terms which will end this
month. He asked that the members' whose terms end remain on the Committee until further
notice. After a vacancy has been filled on the Planning Commission, it is anticipated the
Commission will take action.
CHAIRMAN / COMMITTEE / STAFF COMMENTS:
Principal Planner Robertson reported that the Ace Hotel had been contacted regarding the
window mural and an application would be forthcoming. He further clarified that the proposal
did not meet the definition of a sign as it did not represent a corporate identification.
ADJOURNMENT:
There being no further comments, the AAC meeting adjourned at 4:53 p.m.
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E8 • • Robertson
Principal
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