HomeMy WebLinkAboutA8993 - IMPRENTA COMMUNICATIONS GROUP, INC.of pAtM s„ CONTRACT SERVICES AGREEMENT
SPANISH LANGUAGE DIGITAL MARKETING SERVICES
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THIS AGREEMENT FOR CONTRACT SERVICES ("Agreement") is made and entered into on _ tV dJOVA �1'
_ 20 by and between the City of Palm Springs, a California charter city and municipal
corporation ("City'), and Imprenta Communications Group, Inc., a California Corporation, {"Contractor"). City and
Contractor are individually referred to as "Party" and are collectively referred to as the "Parties".
RECITALS
A. City requires the services of a Spanish language Digital Marketing firm for Spanish Language
Digital Marketing Services, ("Project").
B_ Contractor has submitted to City a proposal to provide Spanish Language Digital Marketing
Services, to City under the terms of this Agreement.
C. Based on its experience, education, training, and reputation, Contractor is qualified and desires to
provide the necessary services to City for the Project.
D. City desires to retain the services of Contractor for the Project.
NOW, THEREFORE, in consideration of the promises and mutual obligations, covenants, and conditions
contained herein, and other vale Lable consideration, the receipt and sufficiency of which are hereby acknowledged, the
Parties agree as follows:
AGREEMENT
1.CONTRACTOR SERVICES
1.1 Scope of Services. In compliance with all terms and conditions of this Agreement, Contractor shall
provide services to City as described in the Scope of Services/Work attached to this Agreement as Exhibit "A" and
incorporated herein by reference (the "Services" or "Work"). Exhibit "A" includes the agreed upon schedule of
performance and the schedule of fees. Contractor warrants that the Services shall be performed in a competent,
professional, and satisfactory manner consistent with the level of care and skill ordinarily exercised by high quality,
experienced, and well qualified members of the profession currently practicing under similar conditions. In the event
of any inconsistency between the terms contained in the Scope of Services/Work and the terms set forth in this
Agreement, the terms set forth in this Agreement shall govern.
1.2 Compliance with Law. Contractor shall comply with all applicable federal, state, and local laws,
statutes and ordinances and all lawful orders, rules, and regulations when performing the Services. Contractor shall
be liable for all violations of such laws and regulations in connection with the Services and this Agreement.
13 Licenses and Permits. Contractor shall obtain at its sole cost and expense such licenses, permits,
and approvals as may be required by law for the performance of the Services required by this Agreement.
1.4 Familiarity with Work. By executing this Agreement, Contractor warrants that it has carefully
considered how the Work should be performed and fully understands the facilities, difficulties, and restrictions
attending performance of the Work under this Agreement.
2. TIiME FOR COMP TION
The time for completion of the Services to be performed by Contractor is an essential condition of this
Agreement. Contractor shall prosecute regularly and diligently the work of this Agreement according to the agreed
upon schedule of: performance set forth in Exhibit "A" Neither Party shall be accountable for delays in performance
caused by any condition beyond the reasonable control and without the fault or negligence of the non -performing
Party. Delays shall not entitle Contractor to any additional compensation regardless of the Party responsible for the
delay.
3. COMPENSATION OF CONTRACTOR
3.1 Compensation of C ntract r. Contractor shall be compensated and reimbursed for the services
rendered under this Agreement in accordance with the schedule of fees set forth in Exhibit "A". The total amount of
Compensation shall not exceed $75,000.00.
31 Metho of Payment. In any month in which Contractor wishes to receive payment, Contractor
shall submit to City an invoice for Services rendered prior to the date of the invoice, no later than the first working
day of such month, in the form approved by City's finance director. Payments shall be based on the hourly rates set
forth in Exhibit "A" for authorized services performed. City shall pay Contractor for all expenses stated in the invoice
that are approved by City and consistent with this Agreement, within thirty (30) days ofreceipt of Contractor's invoice.
3.3 Chi. In the event any change or changes in the Services is requested by City, Parties shall
execute a written amendment to this Agreement, specifying all proposed amendments, including, but not limited to,
any additional fees. An amendment may be entered into:
A. To provide for revisions or modifications to documents, work product, or Work, when
required by the enactment or revision of any subsequent law; or
B. To provide for additional services not included in this Agreement or not customarily
furnished in accordance with generally accepted practice in Contractor's profession.
3.4 Aonronrigtions. This Agreement is subject to, and contingent upon, funds being appropriated by
the City Council of City for each fiscal year. If such appropriations are not made, this Agreement shall automatically
terminate without penalty to City.
4. PERFQRMAN E SCHEDULE
4.1 Tyme of Essence. Time is of the essence in the performance of this Agreement.
4.2 Schedule ofkerformance. All Services rendered under this Agreement shall be performed under
the agreed upon schoduic of performance set forth In Exhibit "A." Any time period extension must be approved in
writing by the Contract Officer.
43 force Maieure. The time for performance of Services to be rendered under this Agreement may
be extended because of any delays due to a Force M*urc Event, if Contractor notifies the Contract Officer within
ten (10) days of the commencement of the Force Majeure Event. A Force Majeure Event shall mean an event that
materially affects the Contractor's performance and is one or more of the following: (1) Acts of God or other natural
disasters occurring at the project site; (2) terrorism or other acts of a public enemy. (3) orders of governmental
authorities (including, without limitation, unreasonable and unforeseeable delay in the issuance of permits or approvals
by governmental authorities that are required for the Work); and (4) pandemics, epidemics or quarantine restrictions.
For purposes ofthis section, "orders of governmental authorities," includes ordinances, emergency proclamations and
orders, rules to protect the public health, welfare and safety, and other actions ofthe City in its capacity as a municipal
authority. After Contractor notification, the Contract Officer shall investigate the facts and the extent of any necessary
delay, and extend the time for performing the Services for the period of the enforced delay when and if, in the Contract
Officer's judgment, such delay is justified. The Contract Officer's determination shall be final and conclusive upon
the Parties to this Agreement. The Contractor will not receive an adjustment to the eontract price or any other
compensation. Notwithstanding the foregoing, the City may still terminate this Agreement in accordance with the
termination provisions of this Agreement.
4.4 Term. Unless earlier terminated in accordance with Section 4.5 of this Agreement, this Agreement
shall continue in full force and effect for a period of one year, with one, one-year option to renew at the sole discretion
of the City.
4.5 Termination Prior to Eaniratio of Term. City may terminate this Agreement at any time, with
or without cause, upon thirty (30) days written notice to Contractor. Where termination is due to the fault of Contractor
and constitutes an immediate danger to health, safety, and general welfare, the period of notice shall be such shorter
time as may be determined by the City. Upon receipt ofthe notice of termination, Contractor shall immediately cease
all Services except such as may be specifically approved by the Contract Officer. Contractor shall be entitled to
compensation for all Services rendered prior to receipt of the notice of termination and for any Services authorized by
the Contract Officer after such notice. City shall not be liable for any costs other than the charges or portions thereof
which are specified herein. Contractor shall not be entitled to payment for unperformed Services, and shall not be
entitled to damages or compensation for termination of Work. If the termination is for cause, the City shall have the
right to take whatever steps it deems necessary to correct Contractor's deficiencies and charge th-- cost thereof to
Contractor, who shall be liable for the full cost of the City's corrective action. Contractor may not terminate this
Agreement except for cause, upon thirty (30) days written notice to City.
5. COORDINATION OF WORK
5.1 Rlipresentative.of Contractor. The following principal of Contractor is designated as being the
principal and representative of Contractor authorized to act and make all decisions in its behalf with respect to the
specified Services: Joe Zago, Executive Vice President. It is expressly understood that the experience, knowledge,
education, capability, and reputation of the foregoing principal is a substantial inducement for City to enter into this
Agreement. Therefore, the foregoing principal shall he responsible during the term of this Agreement for directing
all activities of Contractor and devoting sufficient time to personally supervise the Services under this Agreement.
The foregoing principal may not be changed by Contractor without prior written approval of the Contract Officer.
5.2 Contract Officer. The Contract Officer shall be the City Manager or his/her designee ("Contract
Officer"). Contractor shall be responsible for keeping the Contract Officer fully informed of the progress of the
performance of the Services. Contractor shall refer any decisions that must be made by City to the Contract Officer.
Unless otherwise specified, any approval of City shall mean the approval of the Contract Officer.
5.3 Prohibition Against SubcontEacting or Assignment, The experience, knowledge, education,
capability, and reputation of Contractor, its principals and employees, were a substantial inducement for City to enter
into this Agreement. Contractor shall not contract with any other individual or entity to perform any Services required
under this Agreement without the City's express written approval. In addition, neither this Agreement not any interest
may be assigned or transferred, voluntarily or by operation of law, without the prior written approval of City.
Subcontracts, if any, shall contain a provisions making them subject to all provisions stipulated in this Agreement
including without limitation the insurance and indemnification requirements. If Contractor is permitted to subcontract
any part of this Agreement by City, Contractor shall be responsible to City for the acts and omissions of its
subcontractor(s) in the same manner as it ie for persons directly employed. Nothing contained in tivs Agreement shall
create any contractual relationships between any subcontractor and City.
s.4 IndepSudent Contractor. Neither City nor any of its employees shall have any control over the
manner, mode, or means by which Contractor, its agents or employees, perform the Services required, except as
otherwise specified. Contractor shall perform all required Services as an independent contractor of City and shall not
be an employee of City and shall remain at all times as to City a wholly independent contractor with only such
obligations as are consistent with that role, however, City shall have the right to review Contractor's work product,
result, and advice. Contractor shall not at any time or in any manner represent that it or any of its agents or employees
are agents or employees of City. Contractor shall pay all wages, salaries, and other amounts due personnel in
connection with their performance under this Agreement and as required by law. Contractor shall be responsible for
all reports and obligations respecting such personnel, including, but not limited to: social security taxes, income tax
withholding, unemployment insurance, and workers' compensation insurance. Contractor shall not have any authority
to bind City in any manner.
5.5 Personnel. Contractor agrees to assign the following individuals to perform the services in this
Agreement. Contractor shall not alter the assignment ofthe following personnel without the prior written approval of
the Contract Officer. Acting through the City Managerr the City shall have the unrestricted right to order the removal
of any personnel assigned by Contractor by providing written notice to Contractor.
Namc: Title:
Joe Zago Executive Vice President
5.6 C tifornia L bor 9gde agairements.
A. Contractor is aware of the requirements of California Labor Code Sections 1720 et seq.
and 1770 et seq., which require the payment of prevailing wage rates and the performance of other requirements on
certain "public works' and "maintenance" projects ("Prevailing Wage Laws"). If the Services are being performed
as part of an applicable "public works" or "maintenance" project, as defined by the Prevailing Wage Laws, and if the
total compensation is $15,000 or more for maintenance or $25,000 or more for construction, alteration, demolition,
installation, or repair, Contractor agrees to fully comply with such Prevailing Wage Laws. Contractor shall defend,
indemnify and hold the City, its officials, officers, employees and agents free and harmless from any claims, liabilities,
costs, penalties or interest arising out of any failure or aL'eged failure to comply with the Prevailing Wage Laws. It
shall be mandatory upon the Contractor and all subcontractors to comply with all California Labor Code provisions,
which include but are not limited to prevailing wages (Labor Code Sections 1771, 1774 and 1775), employment of
apprentices (Labor Code Section 1777.5), certified payroll records (Labor Code Sections 1771.4 and 1776), hours of
labor (Labor Code Sections 1813 and IS] 5) and debarment of contractors and subcontractors (Labor Code Section
1777.1).
B. If the Services are being performed as part of an applicable "public works" or
"maintenance" project and if the total compensation is $15,000 or more for maintenance or $25,000 or more for
construction, alteration, demolition, installation, or repair, then pursuant to Labor Code Sections 1725.5 and 1771.1,
the Contractor and all subcontractors performing such Services must be registered with the Department of industrial
Relations. Contractor shall maintain registration for the duration of the Project and require the same of any
subcontractors, as applicable. This Agreement may also be subject to compliance monitoring and enforcement by the
Department of Industrial Relations. It shall be Contractor's sole responsibility to comply with all applicable
registration and labor compliance requirements.
6. R SURANCE
Contractor shall procure and maintain, at its sole cost and expense, policies of insurance as set forth in the
attached Exhibit "li", incorporated herein by reference
7. INDEMNIFICATION.
7.1 Indemnification. Jo the fullest extent permitted by law, Contractor shall defend (at Contractor's
sole cost and expense), indemnify, protect, and hold harmless City, its elected officials, officers, employees, agents,
and volunteers (collectively the "Indemnified Parties"), from and against any and all liabilities, actions, suits, claims,
demands, losses, costs, judgments, arbitration awards, settlements, damages, demands, orders, penalties, and expenses
including legal costs and attorney fees (collectively "Claims"), including but not limited to Claims arising from injuries
to or death of persons (Contractor's employees included), for damage to property, including property owned by City,
for any violation of any fedtral, state, or local law or ordinance or in any manner arising out of, pertaining to, or
incident to any acts, errors or omissions, or willful misconduct committed by Contractor, its officers, employees,
representatives, and agents, that arise out of or relate to Contractor's performance of Services or this Agreement. This
indemnification clause excludes Claims arising from the sole negligence or willful misconduct of the Indemnified
Parties. Linder no circumstances shall the insurance requirements and limits set forth in this Agreement be construed
to limit Contractor's indemnification obligation or other liability under this Agreement. Contractor's indemnification
obligation shall survive the expiration or earlier termination ofthis Agreement until all actions against the Indemnified
Parties for such matters indemnified are fully and finally barred by the applicable statute of limitations or, if an action
is timely filed, until such action is final.
7.2 Design Professional Services Indemnification and Reimbursement. If Contractor's obligation
to defend, indemnify, and/or hold harmless arises out of Contractor's performance as a "design professional" (as that
term is defined under Civil Code section 2782.8), then, and only to the extent required by Civil Code section 2782.8,
which is fully incorporated herein, Contractor's indemnification obligation shall be limited to the extent which the
Claims arise out of, pertain to, or relate to the negligence, recklessness, or willful misconduct of the Contractor in the
performance of the Services or this Agreement, and, upon Contractor obtaining a final adjudication by a court of
competent jurisdiction, Contractor's liability for such claim, including the cost to defend, shall not exceed the
Contractor's proportionate percentage of fault.
8. RECORDS AND REP RTS
8.1 ReRgts. Contractor shall periodically prepare and submit to the Contract Officer reports
concerning the performance of the Services required by this Agreement, or as the Contract Officer shall require.
8.2 &_coEds Contractor shall keep complete, accurate, and detailed accounts of all time, costs,
expenses, and expenditures pertaining in any way to this Agreement. Contractor shall keep such books and records
as shall be necessary to properly perform the Services required by this Agreement and enable the Contract Officer to
evaluate the performance of such Services. The Contract Officer shall have full and free access to such books and
records at all reasonable times, including the right to inspect, copy, audit, and make records and transcripts from such
records.
8.3 L)4Mrship of Documents. All drawings, specifications, reports, records, documents, and other
materials prepared by Contractor in the performance of this Agreement shall be the property of City. Contractor steal I
deliver all above -referenced documents to City upon request of the Contract Officer or upon the termination of this
Agreement. Contractor shall have no claim for further employment or additional compensation as a result of the
exercise by City of its full rights or ownership of the documents and materials. Contractor may retain copies of such
documents for Contractor's own use. Contractor shall have an unrestricted right to use the concepts embodied in such
documents.
8.4 Release of Documents. All drawings, specifications, reports, records, documents, and other
materials prepared by Contractor in the performance of Services under this Agreement shall not be released publicly
without the prior written approval of the Contract Officer.
8.5 Audit and ins ction of Records. After receipt of reasonable notice and during the regular
business hours of City, Contractor shall provide City, or other agents of City, such access to Contractor's books,
records, payroll documents, and facilities as City deems necessary to examine, copy, audit, and inspect ail accounting
books, records, work data, documents, and activities directly related to Contractor's performance under this
Agreement. Contractor shall maintain such books, records, data, and documents in accordance with generally accepted
accounting principles and shall clearly identify and make such items readily accessible to such parties during the term
of this Agreement and for a period of three (3) years from the date of final payment by City hereunder.
9. ENFORCEMENT OF AGREEMENT
9.1 California Law. This Agreement shall be construed and interpreted both as to validity and to
performance of the parties in accordance with the laws of the State of California. Legal actions concerning any dispute,
claim, or matter arising out of or in relation to this Agreement shall be instituted in the Superior Court of the County
of Riverside, State of California, or any other appropriate court in such county, and Contractor covenants and agrees
to submit to the personal jurisdiction of such court in the event of such action.
9.2 InLeMretatiou. This Agreement shall be construed as a whole according to its fair language and
common meaning to achieve the objectives and purposes of the Parties. The terms of this Agreement are contractual
and the result of negotiation between the Parties. Accordingly, any rule of construction of contracts (including, without
limitation, California Civil Code Section 1654) that ambiguities are to be construed against the drafting party, shall
not be employed in the interpretation of this Agreement. The caption headings of the various sections and paragraphs
of this Agreement are for convenience and identification purposes only and shall not be deemed to limit, expand, or
define the contents of the respective sections or paragraphs.
9.3 WaLyer. No delay or omission in the exercise of any right or remedy of a non -defaulting Party on
any default shall impair such right or remedy or be construed as a waiver. No consent or approval of City shall be
deemed to waive or render unnecessary City's consent to or approval of any subsequent act of Contractor. Any waiver
by either Party of any default must be in writing. No such waiver shall be a waiver of any other default concerning
the same or any other provision of this Agreement.
9.4 Rl h and KeRedies are Cumulative. Except with respect to rights and remedies expressly
declared to be exclusive in this Agreement, the rights and remedies of the parties are cumulative. The exercise by
either Party of one or more of such rights or remedies shall not preclude the exercise by it, at the same or different
times, of any other rights or remedies for the same default or any other default by the other Party,
9.3 Legal Action. In addition to any other rights or remedies, either Party may take legal action, in law
or in equity, to cure, correct, or remedy any default, to recover damages for any default, to compel specific performance
of this Agreement, to obtain injunctive relief a declaratory judgment, or any other remedy consistent with the purposes
of this Agreement.
9.6 A M ' F In the event any dispute between the Parties with respect to this Agreement results
in litigation or any non judicial proceeding, the prevailing Party shall be entitled, in addition to such other relief as
may be granted, to recover from the non -prevailing Party all reasonable costs and expenses. These include but are not
limited to reasonable attorney fees, expert contractor fees, court costs and all fees, costs, and expenses incurred in any
appeal or in collection of any judgment entered in such proceeding.
10. CITY OFFICERS AM EMPLOYEES: NON -DI CRIMIN TI N
10.1 Non-Liabili f QIX Officers and EmylqXm, No officer or employee of City shall be personally
liable to the Contractor, or any successor -in -interest, in the event of any default or breach by City or for any amount
which may become due to the Contractor or its successor, or for breach of any obligation of the terms of this
Agreement.
10.2 Conflict Of Interest. Contractor acknowledges that no officer or employee of the City has or shall
have any direct or indirect financial interest in this Agreement nor shall Contractor enter into any agreement of any
kind with any such officer or employee during the term of this Agreement and for oar. (])year thereafter. Contractor
warrants that Contractor has not paid or given, and will not pay or give, any third party any money or other
consideration in exchange for obtaining this Agreement.
10.3 Covenant A ain t Discrimination, In connection with its performance under this Agreement,
Contractor shall not discriminate against any employee or applicant for employment because of actual or perceived
race, religion, color, sex, age, marital status, ancestry, national origin (i.e., place oForigin, immigration status, cultural
or linguistic characteristics, or ethnicity), sexual orientation, gender identity, gender expression, physical or mental
disability, or medical condition (each a "prohibited basis"). Contractor shall ensure that applicants are employed, and
that employees are treated during their employment, without regard to any prohibited basis. As a condition precedent
to City's lawful capacity to enter this Agreement, and in executing this Agreement, Contractor certifies that its actions
and omissions hereunder shall not incorporate any discrimination arising from or related to any prohibited basis in
any Contractor activity, including but not limited to the following: employment, upgrading, demotion or transfer;
recruitment or recruitment advertising; layoff or termination; rates of pay or other forms of compensation; and
selection for training, including apprenticeship; and further, that Contractor is in full compliance with the provisions
of Palm Springs Municipal Code Section 7.09.040, including without limitation the provision of benefits, relating to
non-discrimination in city contracting.
11. MISCELLANEOUS PROVISIONS
11.1 Notice. Any notice, demand, request, consent, approval, or communication that either Party desires,
or is required to give to the other Party or any other person shall be in writing and either served personally or sent by
pre -paid, first-class mail to the address set forth below_ Notice shall be deemed communicated seventy-two (72) hours
from the time of mailing if mailed as provided in this Section. Either Party may change its address by notifying the
other Party of the change of address in writing.
To City- City of Palm Springs
Attention: City Manager/ City Clerk
3200 E. Tahquitz Canyon Way
Palm Springs, California 92262
To Contractor: Imprenta Communications Group, Inc.
Joe Zago, Executive Vice President
3183 Wilshire Blvd. 196N
Los Angeles, CA 90010
11.2 Integrated Agreement. This Agreement constitutes the entire understanding between the Parties
and supersedes and cancel, all prior negotiations, arrangements, agreements, representations, and understandings, if
any, made by or among the Parties with respect to the subject matter in this Agreement.
11.3 Amendment. No amendments or other modifications of this Agreement shall be binding unless
through written agreement signed by all Parties.
11.4 Severability. Whenever possible, each provision of this Agreement shall be interpreted in such a
manner as to be effective and valid under applicable law. In the event that any one or more of the phrases, sentences,
clauses, paragraphs, or sections contained in this Agreement shall be declared invalid or unenforceable by valid
judgment or decree of a court of competent jurisdiction, such invalidity or unenforceability shall not affect any of the
remaining phrases, sentcnces, clauses, paragraphs, or sections of this Agreement, which shall be interpreted to carry
out the intent of the Parties.
11.5 Successors in Interest. This Agreement shall be binding upon and inure to the benefit ofthe Parties'
successors and assignees,
11.6 Third Party Beneficiary. Except as may be expressly provided for in this Agreement, nothing
contained in this Agreement is intended to confer, nor shall this Agreement be construed as conferring, any rights,
including, without limitation, any rights as a third -party beneficiary or otherwise, upon any entity or person not a party
to this Agreement.
11.7 Recitals. The above -referenced Recitals are hereby incorporated into the Agreement as though fully
set forth in this Agreement and each Party acknowledges and agrees that such Party is bound, for purposes of this
Agreement, by the same.
11.8 Authority. The persons executin_ this Agreement on behalf of the Parties warrant that they are
duly authorized to execute this Agreement on behal f of Parties and that by so executing this Agreement the Parties are
formally bound to the provisions of this Agreement.
original. 11.9 Counteraarts This Agreement may be signed in counterparts, each of which shall constitute an
[SIGNATURES ON NEXT PAGE)
SIGNATURE PAGE TO CONTRACT SERVICES AGREEMENT
BY AND BETWEEN THE CITY OF PAIM SPRINGS AND
IMPRENTA COMMUNICATIONS GROUP, INC.
IN WITNESS WHEREOF, the Parties have executed this Agreement as of the dates stated below.
Date:_ -A L7 y
APPROVED AS TO FORM:
i3y
re al ' er,
City Attorney
"CITY"
City of Palm Springs
By:
ustin Cliftonr City Manager''
4*I,5k air less pggaI3
ATTEST '
By:
City
Mejia
Corporations require two notarized signatures. One signature pi t be from Chairman of Board, President, or any Vice
President. The second signature must be from the Secretary, Assistant Secretary, Treasurer, Assistant Treasurer, or Chief
Financial Officer,
CONTRACTOR NAME-
! vArf^t4 G�.�,uMi ct�ihS �W"
3193 Wi xre vvd, s4-t . 116Al
Address e.kS CA 9 1 f7
SY v1W -
Signature -
Check one: _. Individual- Partnership 'Corporation
By .
Si ure
EXHIBIT "A"
SCOPE OF SERVICES/WORK
Including,
Schedule of Fees
SCOPE OF WORK, SERVICES, OBJECTIVES AND SPECIFICATIONS
Generally, the scope of work consists of Spanish Language digital marketing, website and
social media support services as needed to support the City's day-to-day communications
programs and initiatives. More specifically the Contractor will provide a full range of Spanish
language communication services that include but are not limited to the following:
1. Website Service - Contractor will develop a micro website in Spanish language. The site
will be optimized to include the City's frequently searched topics. In addition, the Contractor
will be responsible for updating the content creation of the Spanish language site as
outlined in the task list below:
Website Tasks
a. Design Implementation and recommendations
b. Content Development
c. Search Engine Optimization
d. Dashboard and metrics evaluation
e. Development services, as needed
II. Social Media Support — Contractor will provide day-to-day support for the City's current
Spanish language Facebook page and other potential platforms as Spanish language
Social Media Communications are expanded as outlined on the task list below:
Social Medial Tasks
a. Strategic social media plan
b. Development of a content calendar
C. Creation and execution of social media content for all platforms (writing, graphic design,
animation, video production and research services)
d. Dashboard metrics analysis and reporting
e. Ongoing engagement
Ill. Paid and Organic Digital Marketing Services — Contractor will support City Programs
and initiatives for the Latino community by producing digital marketing plans, strategies and
video and graphic design content as needed as outlined in the following tasks-
a- Organic and paid digital strategy development
b. Media planning and buying
c. Targeting and audience development
d. Creating dashboards, analyzing metrics and optimization recommendations
e. Production of video and graphic design content to support digital campaigns
f. Monthly budget and results reports
IV. Miscellaneous Marketing Services — Contractor will provide Spanish language services
for various marketing activities.
V. As -Needed External Affairs Support Services — Contractor will provide a variety of
support services for Spanish language initiatives as outlined in the following tasks:
External Affairs Support Tasks
a. Market research and public opinion polling and surveys
b. Photographic and video production services
c. Graphic design services
d. Occasional Spanish Language spokesperson services
ATTACHMENT "C"
'THIS FORM MUST BE COMPLETED AND SUBMITTED IN SEPARATE ELECTRONIC FILE #2
"Cost Proposal", IILOTwith Electronic File#1, TechnicaWVork Proposal')
REQUEST FOR PROPOSAL (RFP 04-22)
SPANISH LANGUAGE DIGITAL MARKETING SERVICES
COST PROPOSAL
nW AESCRIPT#aht I;ST UNIT RATE SUB OTAI_ '
HOURS
t Varfous Tasks as outlfned in isso HRS $100
_ the Scoffs of Work
"Please note a $10,000 allowance has been added to the contract for use by the City
for any additional related work that may be needed.
EXHIBIT "B"
INSURANCE PROVISIONS
Including
Verification of Coverage,
Sufficiency of Insurers,
Errors and Omissions Coverage,
Minimum Scope of Insurance,
Deductibles and Self -Insured Retentions, and
Severability of Interests (Separation of Insureds)
1NSU1ltA gE,
1. ]Procurement and Maintenance of insurance. Contractor shall procure and maintain public
liability and property damage insurance against all claims for injuries against persons or damages to property resulting
from Contractor's performance under this Agreement. Contractor shall procure and maintain all insurance at its sole
cost and expense, in a form and content satisfactory to the City, and submit concurrently with its execution of this
Agreement. Contractor shall also carry workers' compensation insurance in accordance with California workers'
compensation laws. Such insurance shall be kept in fWI force and effect during the term of this Agreement, including
any extensions. Such insurance shall not be cancelable without thirty (30) days advance written notice to City of any
proposed cancellation. Certificates of insurance evidencing the foregoing and designating the City, its elected
officials, officers, employees, agents, and volunteers as additional named insureds by original endorsement shall be
delivered to and approved by City prior to commencement of services. The procuring of such insurance and the
delivery of policies, certificates, and endorsements evidencing the same shall not be construed as a limitation of
Contractor's obligation to indemnify City, its elected officials, officers, agents, employees, and volunteers.
2. MiBiKAUMSc013eorinsurance. The minimum amount of insurance required under this Agreement
shall be as follows:
1. Comprehensive general liability and personal injury with limits of at least one million
dollars ($1,000,000.00) combined single limit coverage per occurrence and two million dollars ($2,000,000) general
aggregate;
2. Automobile liability insurance with limits of at least one million dollars ($1,000,000.00)
per occurrence;
3. Professional liability (errors and omissions) insurance with limits of at least one million
dollars ($1,000,000.00) per occurrence and two million dollars ($2,000,000) annual aggregate is:
required
X is not required;
4_ Workers' Compensation insurance in the statutory amount as required by the State of
California and Employer's Liability Insurance with limits of at least one million dollars $1 million per occurrence. If
Contractor has no employees, Contractor shall complete the City's Request for Waiver of Workers' Compensation
Insurance Requirement form.
3. Primary, Insurance. For any claims related to this Agreement, Contractor's insurance
coverage shall be primary with respect to the City and its respective elected officials, officers, employees, agents, and
volunteers. Any insurance or self-insurance maintained by City and its respective elected officials, officers,
employees, agents, and volunteers shall be in cxvuss of Contractor's insurance and shall not contribute with it. For
Workers' Compensation and Employer's Liability Insurance only, the insurer shall waive all rights ofsubrogation and
contribution it may have against City, its elected officials, officers, employees, agents, and volunteers.
4. Errors and Qmissions Coyeraee. If Errors & Omissions Insurance is required, and if Contractor
provides claims made professional liability insurance, Contractor shall also agree in writing either (1) to purchase tail
insurance in the amount required by this Agreement to cover claims made within three years of the completion of
Contractor's services under this Agreemen4 or (2) to maintain professional liability insurance coverage with the same
carrier in the amount required by this Agreement for at least three years after completion of Contractor's services
under this Agreement. Contractor shall also be required to provide evidence to City of the purchase of the required
tail insurance or continuation of the professional liability policy.
5. $tSfficiencv of Insurers, Insurance required in this Agreement shall be provided by authorized
insurers in good standing with the State of California. Coverage shall be provided by insurers admitted in the State
of California with an A.M. Best's Key Rating of B++, Class VII, or better, unless otherwise acceptable to the City.
6. Verificafign of Coverage. Contractor shall furnish City with both certificates of insurance and
endorsements, including additional insured endorsements, effecting all of the coverages required by this Agreement.
The certificates and endorsements are to be signed by a person authorized by that insurer to bind coverage on its
behalf. All proof of insurance is to be received and approved by the City before work commences. City reserves the
right to require Contractor's insurers to provide complete, certified copies of all required insurance policies at any
time. Additional insured endorsements are not required for Errors and Omissions and Workers' Compensation
policies.
Verification of insurance coverage may be provided by: (1) an approved General and/or Auto Liability
Endorsement Form for the City of Palm Springs or (2) an acceptable Certificate of Liability Insurance Coverage with
an approved Additional Insured Endorsement with the following endorsements stated on the certificate:
A. "The City of Palm Springs, its ofcials, employees, and agents are named as an additional
insured... " ("as respects City of Palm Springs Contract No. " or 'far any and all work performed with the City"
may be included in this statement).
B. "This insurance is primary and non-contributory over any insurance or self-insurance the City may
have..." ("as respects City of Palm Springs Contract Mn._" or "for any and all work performed with the City" may
be included in this statement).
C. "Should any of the above described policies be canceled before the expiration date thereof, the
issuing company will mail 30 days written notice to the Certificate Holder named" Language such as, "endeavor to"
mail and "but failure to mail such notice shall impose no obligation or liability of any kind upon the company, its
agents or representative" is not acceptable and must be crossed out.
D. Both the Workers' Compensation and Employers' Liability policies shall contain the insurer's
waiver of subrogation in favor of City, its elected officials, officers, employees, agents, and volunteers.
In addition to the endorsements listed above, the City of Palm Springs shall be named the certificate holder on the
policies.
All certificates of insurance and endorsements are to be received and approved by the City before work commences.
All certificates of insurance must be authorized by a person with authority to bind coverage, whether that is the
authorized agenVbroker or insurance underwriter. Failure to obtain the required documents prior to the
commencement of work shall not waive the Contractor's obligation to provide them.
7. Deduelibles and Self -Insured Retentions. Any deductibles or self -insured retentions must be
declared to and approved by the City prior to commencing any work or services under this Agreement. At the option
of the City, either (1) the insurer shall reduce or eliminate such deductibles or self -insured retentions with respect to
the City, its elected officials, officers, employees, agents, and volunteers; or (2) Contractor shall procure a bond
guaranteeing payment of losses and related investigations, claim administration, and defense expenses. Certificates of
Insurance must include evidence of the amount of any deductible or self insured retention under the policy. Contractor
guarantees payment of all deductibles and self -insured retentions.
$. SOMeMablUtY of bterests Se arati n of Insureds)- This insurance applies separately to each
insured against whom claim is made or suit is brought except with respect to the limits of the insurer's liability.